Posted on February 1, 2023 | By Yvonne Martin

Exclusive: Warner Music’s “Rhythm City” Will Make Its Roblox Debut On February 4

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Warner Music Group, which invested in Roblox in 2021, officially confirmed that its “persistent music-themed social roleplay experience” will premiere on the gaming platform on February 4, 2023.  The first-of-its-kind digital world, called Rhythm City, is brought to life by the leading metaverse game developer and publisher Gamefam.

Chief Digital Officer and EVP of Business Development at Warner Music Group, Oana Ruxandra explains:

“As our lives become increasingly digital, exciting opportunities are opening up for artists and fans to engage and interact. WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with Gamefam sees WMG creating a place for artists and audiences to come together to define and contextualize their communities within living spaces.”

Founder and CEO of Gamefam, Joe Ferencz, also expressed enthusiasm and described the company’s relationship with WMG:

“We are thrilled to have a chance to combine our passion for developing authentic, highly-engaging metaverse content with our love of music. WMG has been a brilliant partner in pushing innovative strategies, and together with our expertise, we’ve channeled that into production excellence creating a new community for music lovers in the metaverse.”

Gamefan and WMG have built a next-generation Pop Culture world, inviting everyone to experience the virtual world, “Welcome to Rhythm City, a town where music, entertainment, and being a star are a way of life.” The main goal of the project is to make music and artists known to users through “social role-play, virtual concerts, and mini-music challenges.” 

Players can “drive a suite of hot cars, explore, role-play, and live like a star.” They can be whoever they wish to be! They can get a cool job and act as an influencer, or become a musician, agents, producers, dancers, DJs, and more. Users can even have their own house, bring friends over to chill, and listen to music. There is a wide variety of options to choose from!

In the About section of the game, WMG and Roblox have announced that many more updates are coming soon, including a very special Roblox concert. Besides all the available perks and benefits, Rhythm City provides users access to a collection of digital items sold exclusively on the gaming platform.

WMG together with Gamefam has designed a magical world that delivers the ultimate user experience. Rhythm City combines music’s alluring charm with key gaming elements and provides a platform for players to enjoy and compete in mini-music challenges, in addition to hosting virtual concerts and events performed by WMG’s most exclusive artists.

The multinational record label and entertainment company constantly collaborates with partners that aim to serve and deliver industry-leading experiences in gaming and the metaverse. Throughout the past couple of years, many of WMG’s artists have partnered with the Roblox platform, among which are Twenty One Pilots, Why Don’t We, Ava Max, David Guetta, and Royal Blood

This is a genius move from Warner Music Group, which keeps pushing its creative boundaries, at the same time opening new doors for artists and helping them extend their fan communities. Rhythm City will be available on the Roblox platform on February 4, 2023, across Android, iOS, Mac, Windows PC, and Xbox One. 

Click here to visit Rhythm City!

Alongside the new project’s announcement, Warner Music Group released its 2022 Environmental, Social, and Governance report, reaffirming its commitment to ESG. The 40-page transcript discloses information that covers employee experience, social impact, diversity, equity, inclusion (DEI), and climate change.

Setting new targets for 2023, the ESG report was presented by WMG’s new CEO Robert Kyncl and outgoing CEO Steve Cooper. The newly assigned Kync said:

Music is a powerful and positive force, and WMG is filled with passionate change-makers and champions of culture. This report highlights the strong foundation for the company’s continued evolution that’s been built under Steve’s leadership. As we chart the next phase of our long-term growth, we’re committed to our ESG efforts as a critical part of our plan for WMG as a more dynamic, inclusive, and sustainable company.

Read the full ESG report here.

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