Posted on February 17, 2023

Do You Need Smart Contracts While Creating Music NFTs?

By Yvonne Martin

Music NFTs

Music NFTs are taking the world by storm. Using Smart-Contracts and unique fan engagement techniques, an artist can now create a whole new type of community that will follow them beyond views, likes, and shares.

More than just a JPEG, NFTs allow an artist to embed perks, privileges, and even financial incentives that reward buyers. All while giving members access to what they came for first MUSIC

What Is A Music NFT?

NFTs are a type of digital asset that represent real-world objects like art, music, in-game items, videos, and anything else that can represent a unique entity. More than just an image, an NFT represents the transaction in the blockchain that is illustrated by an image. They are bought and sold on online marketplaces or p2p portals that curate the buyers themselves.

Although they’ve been around since 2014, NFTs are gaining notoriety now because they are becoming an increasingly popular way to buy and sell digital artwork. The market for NFTs was worth a staggering $41 billion in 2021 alone, an amount that is approaching the total value of the entire global fine art market.

You can view the individual images, or even the entire collage of images online for free, But  NFT allows the buyer to own the original item. With the hash being a built-in authenticator, collectors no longer need to pass by an appraiser to validate the product, rather this validation is secured by a public blockchain and is accessible to all.

For music, this creates a unique market type, where the artist can generate the hash, input their IP rights, and mass market their product in a fan 2 fan ecosystem. Supporters of the music or financial speculators can in turn buy these assets and market them on their own platforms without passing by a publisher or streaming platform; bottle-necked by the algorithm. 

What Is A Smart Contract And How Does It Work?

A smart contract is a self-executing contract with the terms of the agreement between buyer and seller being directly written into lines of code. The code and the agreements contained therein are enforced by the blockchain network.

In the case of an NFT, the smart contract can contain information about the NFT itself, such as a description, the name of the artist or creator, and any other relevant details. It can also contain rules around how the NFT can be bought, sold, and traded, including any fees or commissions that may be involved.

When someone wants to buy an NFT, they can use a cryptocurrency, such as Ether, to send a transaction to the smart contract. The smart contract will then verify that the transaction is valid, and if it is, it will execute the terms of the contract, transferring ownership of the NFT to the buyer and updating the blockchain to reflect the change in ownership.

In this way, smart contracts can be used to automate the process of buying and selling NFTs, making it easy for people to trade unique digital assets in a secure and transparent way.

NFTs have the potential to revolutionize the way that the music industry operates by providing a new way for artists to sell and monetize their work. Here are a few ways that NFTs could be used in the music industry:

1. Selling music as NFTs: Artists could create NFTs that represent ownership of a particular song or album. This would allow them to sell their music directly to fans, bypassing traditional distribution channels and potentially earning more money in the process.
2. Selling exclusive experiences: Artists could use NFTs to sell exclusive experiences, such as backstage passes, meet-and-greets, or private concerts. These NFTs could be bought and sold like other digital assets and could provide a new source of revenue for artists.
3. Selling collectibles: NFTs could be used to sell unique and collectible items related to an artist, such as signed posters, limited edition vinyl records, or other memorabilia.
4. Selling digital art and merch: In addition to selling music, artists could use NFTs to sell digital artwork and other digital merch. This could include things like digital posters, wallpapers, or even virtual clothing for avatars.

Overall, NFTs have the potential to provide a new way for artists to monetize their work and engage with their fans, and could potentially lead to a more decentralized and fairer music industry.

Free market capitalism in the music industry has a new name, and it’s Non-fungible tokens!

Key Takeaways

• Each artist is different. Each fan base has its own characteristics.
• We go beyond the generic minting cycle and wide-reach airdrops.
• Develop loyal communities, with targeted PR and media outreach.
• Financially sound products, with a rug pull-proof strategy.
• Properly audited contracts, to bridge the gap between music and tech.

Posted on February 15, 2023

Knowing These 4 Secrets Will Make Your Influencer Strategy & Collaborations In The Music NFT Space Look Outstanding

By Shawn Spence

Is There Such A Thing As A Marketing Campaign Without An Influencer Strategy These Days?

Probably not, the term has become synonymous with every and all marketing campaigns. Be it a music launch, an artist expo, or even a concert, influencers have become an undeniable part of the marketing and promotional landscape. So much so, that the web 3 world has become a beacon for influencers that will shill almost anything. Therein lies the problem. 

Influencer campaigns without collaboration between artists, industry leaders, and media are usually prepping a team for its PR downfall. One group will always legitimize the other, and if your project is devoid of this type of connection, then you will have to rely on a huge amount of trust-building between the leaders of the community and the users of the network. 

Integrating Influencers For NFT Projects

For music NFTs, the influencer campaign is used much like any other launch campaign. First, you must choose your influencer wisely. Make sure their network is similar to your fan base and check to see if they have any red flags with previous projects. Be sure to also see what the hashtags they use are so that integrating their digital ecosystem will not be too confrontational. 

From there, the PR objective is to push a narrative that makes your art an extension of that influencer’s network. Ultimately their users will become your viewers and the art will match the sub-culture they are active in. The people that are onboard are going to be around for a while, so make sure you pick the right ones so they don’t turn toxic as the project grows. 

The Role Of Your Influencer For NFT Projects

The influencer team should be a part of the strategic plan, nearly from day 1 of your campaign. Ultimately, having them in the early stage meetings is a key success factor that can save you time in your community-building efforts. If an influencer already has a series of collaborations and partnerships, the NFT project can have a launch pad to start its campaigning. Beyond the classic referral link strategy, content building with the influencer as well as sharing digital across their channels early is a significant strategic boost as well as an asset for investors. 

The role of the influencer is essentially 2 fold. On one hand, they are acting like a sales agent for your brand, converting views and clicks to NFT sales. On the other, they act as an ambassador to bring in bigger fish to the table. After all, an investor will look for the quickest way to turn a profit. And starting with a 50k pool of followers is a huge plateau when comparing it to zero. 

There are 4 types of collaborations you should consider when creating a strategy around influencers for NFT Projects

Brand Alliance

A brand alliance is when 2 entities merge their brand identities together to create a new type of message. These alliances will transform both groups permanently as they will be playing in each other’s fields. 

There are many reasons a Music NFT project will require at least 1 strategic alliance in its development. Beyond the obvious market advantages, it brings, internally, the company’s team can benefit greatly from a partner with more experience. Be it innovation continuity, oversight, or consultation, your ally will be there for you when you need it most before anyone else.

• It helps level in-house competencies and technology gaps
• Supports new product development or marketing avenues
• Gives access to a wider user base
• Lends a hand to client management and online relationships
• Reduces risks associated with the regulatory framework, finances, and liabilities

Portfolio Merger

In the NFT world, collaborating with other artists means that the group will be sharing the creative spotlight. Artists decide to join another project as a collaborator because they are first and foremost attracted to the story  

Conclusion

The PR objective should be to position your art as an extension of the influencer’s network, with the goal of converting their followers into your viewers. The influencer’s role is twofold: acting as a sales agent for your brand and converting views and clicks into NFT sales, and acting as an ambassador to bring in bigger investors. There are four types of collaborations to consider when creating an influencer strategy for NFT projects: brand alliances, portfolio mergers, product partnerships, and strategic sponsorships.

Posted on February 13, 2023

New On TikTok: A Music Distribution Platform Through SoundOn!

By John Reynolds

SoundOn, an all-in-one platform for music marketing and distribution, has been officially launched by TikTok. It is intended to empower fresh and emerging musicians by assisting in their career development.

With the help of TikTok’s own promotion and music distribution platform, SoundOn, musicians can expand their fan bases, find their creative voices, making their songs available to a global audience.

The technology enables musicians to easily upload their songs to TikTok and start getting paid royalties when their music is played.

New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.

Ole Obermann, Global Head of Music at TikTok.

In addition to offering a variety of marketing supports and services, SoundOn pays music creators 100% royalties for the first year and 90% after that. 

Artists that join up are granted access to TikTok’s music section, whereby music is linked on profile pages, audience intelligence, and growth, professional coaching from a specialized SoundOn artist team, help for promotion through creator marketing on the TikTok platform, and more. Other music streaming services can receive content from SoundOn. 

Because of this, fan devotion goes beyond TikTok and aids artists in growing their fan bases on other streaming platforms and Digital Service Providers.

TikTok Launches Music Distribution Platform: SoundOn

Reflecting on her experience, singer-songwriter and the artist behind “Hrs and Hrs” Muni Long said:

SoundOn has created a space where anybody can be exactly who they want to be. No matter your background, your upbringing, your race, your creed, your age, you can enter the space and claim your place. I’ve done that already and I plan to keep doing it over and over again. I’m grateful for the opportunity to be myself in front of the world through TikTok.

Muni Long

Speaking about working with the TikTok and SoundOn team UK artist Abby Roberts commented:

I’m at the start of my music journey and am so excited about what’s still to come! I’ve worked with the team at TikTok through my whole career and they’ve always been so supportive of me, so I really valued the extra support and help I’ve got from SoundOn launching my music now as well. I’m loving sharing my music and creativity with my fans and hopefully reaching new ones too!

Abby Roberts

At the Sydney Laneway Festival, TikTok formally launched SoundOn’s entrance into Australia, calling it an “integrated platform for music marketing and distribution” that aims to support up-and-coming musicians.

Lots of Australian artists have been discovered and found new fans through TikTok, so we’re excited to help artists get their music to fans through our new service SoundOn. Backed by a team of local music industry experts, SoundOn gives artists a new way to distribute their music to digital platforms and grow their fanbases.

Ollie Wards, TikTok’s Director of Music, ANZ.

Artists that wish to register with SoundOn can do so via the platform’s official website.

To bring you the most recent news and information, MusicPromoToday works with experts in the industry. Visit our MPT Agency Blog for more information and to learn about the latest breakthroughs and trends.

Posted on February 10, 2023

How To Get Featured On Spotify Editorial Playlists?

By Shawn Spence

If a musician or an artist seeks to broaden their reach and develop a fanbase, getting on an editorial Spotify playlist can be a game-changer!

Editorial playlists, which provide a hand-picked collection of songs chosen by Spotify’s own experts, are regarded as the pinnacle of the music streaming world. In addition to highlighting renowned musicians that are breaking new ground in their respective genres, these playlists are built to highlight the greatest new music.

Let’s first clarify the differences between a regular playlist and an editorial playlist before we discuss how to get one.

Curated Playlists

These are made by users and can be distributed to others. These playlists can be made depending on particular themes, genres, moods, or even taste. Regular playlists are excellent for finding new music and can inspire listeners eager to jump on a new trend.

Editorial Playlists

These were prepared by the Spotify curation team, which consists of music specialists, tastemakers, and industry professionals. These authoritative playlists are a great method for musicians to get their music in front of more people. 

Editorial playlists are also meticulously chosen to guarantee that the music they contain is of the highest caliber and is routinely updated to reflect the latest trends.

Top Down Strategy For Playlist Promo:

Create High-Quality Music

Creating high-quality music is the most crucial aspect of landing on an editorial playlist. Your music should be professionally created, polished, and have a distinct sound that makes it stand out from the work of other musicians in your genre. 

Make sure your music also highlights your skills and represents your distinct flair.

Build A Following

Your chances of being discovered by Spotify’s curation team increase with your number of followers. Engage with your followers frequently and devote your attention to growing a solid audience. 

Share your song on social media networks, then reply to their comments and criticism. If you are driving traffic to Spotify, editorials will pay attention. You should direct your listeners to Spotify if your music is popular on YouTube but isn’t getting any momentum there. This will help you stand out.

Network With Industry Professionals

Building a relationship with business executives on social media, such as Twitter, Instagram, or Linkedin, can help you get added to an editorial playlist. These are humans, after all, and if they didn’t have a preferred musical style or genre, they probably wouldn’t be employed in the music industry. 

Try to connect with them on other platforms and strike up a conversation. Instead of immediately sending them your music, try to establish a relationship by giving them a compliment, asking them a business question, or even cracking a joke.

Submit Your Music To Other Playlist Curators

You can submit your music to playlist curators and music supervisors using a variety of websites and services. This service is also provided by MPT Agency, and we utilize our own analytics methods to choose the finest ones. 

Before submitting your music, make sure to thoroughly read the submission requirements of the curators and websites that accept submissions. Although it is immoral for some of these curators to request contributions, if the individual has a solid reputation and positive internet ratings, don’t be hesitant.

Final Thoughts

It takes a mix of communication, skill, work ethic, and a little bit of luck to get on an Editorial Spotify playlist. Focus on creating high-quality music, gaining a following, and driving traffic to Spotify to make your music algorithmically stand out as these editors receive numerous submissions, features, and emails each day. 

After all, if the algorithm adds your music to the watch list, people will notice your cold email outreach or tweets, and if the track is good enough, there is no reason you shouldn’t be chosen for the following track.

Make sure you check our blog about how Spotify playlists can be a huge help to your PR campaign. We regularly post key artist content so make sure to follow us on Instagram for more music marketing-related updates.

Posted on February 6, 2023

Music NFTs: 8 Steps On How To Maintain An Online Community

By Barbara Drews

NFTs, or non-fungible tokens, are unique digital assets that represent ownership of a specific item or piece of content. They’re created using blockchain technology, which is a secure and transparent way of keeping track of digital transactions.

One of the main things that make NFTs special is that they’re unique and cannot be replaced by something else. This is different from regular digital items, like a song or an image, which can be easily copied and shared. Because NFTs are unique and stored on the blockchain, they can be bought, sold, and traded like any other valuable asset.

Have you ever considered creating your own NFT community? These online groups bring together NFT enthusiasts to create, sell, buy, collect, and discuss NFT projects. Whether you’re a creator, investor, fan, or just interested in the digital asset space, an NFT community can be a great place to connect with others who share your passion.

If you’re thinking about starting your own NFT community, here are some steps to consider:

Define Your Target Audience

• Know who you want to reach with your community
• Consider the niche of NFTs you want to create and where you can find your target audience
• Understand what your audience wants and expects from your project

Develop A Vision And A Strategy

• Craft a long-term vision for your community
• Create a plan to make your vision a reality
• Convince your audience to join and trust you to lead them toward your vision

Select Your Media Channel

• Social media platforms like Twitter, Discord and Telegram are popular for building communities
• Discord is good for instant messaging and discussions about NFTs
• Twitter is suitable for short announcements and interactions
• Telegram allows for more in-depth discussions in real-time

Interact And Engage With Your Community

Hold AMA (Ask Me Anything) sessions on your projects and your community to personally connect with your members

Partner With Viable Industry Projects:

Collaborating with notable companies and platforms with successful projects can boost your community’s reputation and reach

Organize Giveaways

Hosting quizzes or offering freebies can keep your community lively and engaged

Be a man/woman of integrity and repute:

• As you build your community, be honest and transparent
• This will help you earn the trust and loyalty of your members

Keep Growing And Evolving

Your community won’t stay the same forever, so be open to change and continue to grow and adapt as needed

People use NFTs to represent all kinds of things, like artwork, music, videos, and even virtual real estate. Some people collect NFTs as a hobby, while others use them as a way to support artists or creators they admire.

Overall, NFTs are a new and innovative way of owning and trading digital assets. They offer a level of security and authenticity that wasn’t possible before, and they’re starting to gain a lot of attention and interest from people all over the world. Is there anything else I can clarify for you?

Building a community from scratch takes time and commitment. But with the right vision, strategy, and engagement, you can create a thriving NFT community that adds value to your project and its members. Whether you’re a seasoned NFT pro or just starting out, there’s a place for you in the community. So why not give it a try and see where it takes you?

Posted on January 5, 2023

The 10 Ultimate Music Marketing Commandments For 2023

By Barbara Drews

Every day, the music industry changes. Even if we might have predicted what unfolded, several areas of the music industry surprised us. In this blog, we will discuss the best music marketing techniques to apply in 2023! If you want to increase your chances of success as a future superstar, abide by the below rules to market your music in 2023.

The year 2022 was incredible for the music biz since many new singers made their debut and many top bands and singers released albums. However, 2023 represents a new beginning for the industry with specific challenges in spotting certain major breakthroughs. How an audience reacts to new music might vary depending on the industry. 

Let’s bounce right into it!

The 10 Ultimate Music Marketing Commandments For 2023

1. Raw Talent

With the introduction of digital production, the lines between artists have blurred since the majority of auto-tuned tracks sound the same. Although many musicians utilize techniques like auto-tuning to improve their music, your natural abilities will make you stand out more than an overly-reverbed chorus or a slowed-down cover song given how many new songs are added to Spotify each month.

Be unique. Be bold. Nowadays, originality is in. 

If you do some research on proximity marketing and are able to interpret your performance statistics, you can become the next big thing!

2. Online Events

The year 2023 will be ignited by digital events and virtual listening parties. There is no denying that we are moving closer to a virtual world. People adore visiting them.  Online events offer a simpler method to sell more material and meet audience requirements, however, they will never replace live performances as key moments.

3. Concept Albums

The unnamed albums have evaporated. The ideas need to be developed with a fresh perspective. It will be a wonderful idea to create a concept and mark it as a specialty for the audience. The music industry will witness more innovative concepts and innovations in the coming years since musicians have been exploring various emotions, which are reflected in their work.

4. Physical Hard-Cover Albums

The availability of several digital listening platforms for music enthusiasts in recent years has diminished the necessity or desire for physical hard-cover albums. Many performers released their digital albums in 2022, but no physical copies were made. It is a result of how buyers approach product consumption.

But 2023 could be the year when luxury comes back. It is conceivable to bring back the shelf-based LPs with limited edition album copies. For those who collect albums and have high standards for music, it will be spectacular.

5. Sync Deals & Publishing

Social media usage is increasing. Going into 2023, if there is one thing we can be certain of about the music industry, it is that music needs to be connected to something in order to be successful and popular.

Among the finest platforms include television, Netflix, video games, ads, and many more. Creating music that is licensable is the greatest method to link your music to these channels, nevertheless.

6. Be Social On Social Media

Having several accounts is time-consuming if you don’t interact with your followers. Social media was created with the express purpose of engaging users. 

It’s crucial to be social; the rules haven’t changed. 

Focus on beginning conversations on social media platforms, leaving comments, liking, and reposting content. But, keep in mind that being impolite is bad for public relations, but asking the proper questions always gets you excellent press.

7. Relatable Music

Maintaining the music’s relatability is one of the industry developments that the music industry should follow in 2023. Giving the audience what they want to hear boosts the likelihood of success and public acclaim. Considering that digital media outlets constantly yell about it, understanding audience preferences is not difficult. 

All that the music industry needs to do is concentrate on turning these desires into records and delivering them to audiences in quality.

8. Multilingual Music

For many years now, in order to reach the top of the worldwide charts, many international musicians had to release music in English. But those times have passed and it no longer matters what language the musicians sing in. 

Success in music can be achieved without singing in English, particularly in this day when streaming services have dominated the music industry. Songs in Spanish, Korean, bilingual, and other languages will gain popularity and bring record labels their highest sales figures!

9. Genre Blending

Does genre actually matter? Genre influences on artists regularly transcend. It enables musicians and producers to create music without being limited by a certain genre. To gain high numbers of streams, it is preferable to develop music that may be included in a variety of genres.

10. TikTok

The platform had a startling 1 billion active users in September 2021, and it is still expanding. TikTok provides musicians with a significant opportunity for social media explosion and virality. As a consequence, it was one of the most effective digital music advertising platforms in 2022, and it will still be very successful in 2023.

Summing Up The Music Marketing Commandments For 2023

These commandments will change over time, but your success will still depend on the strategic consistency of your marketing strategy!

All of it looks to be a kit for music lovers who are always looking for new sounds for their ears. Over time, it will become more interesting and intriguing to them. Additionally, an even better plan of action would be to recreate the value of real albums for a vintage reversal of traditional LPs.

Well-known musicians from all over the world can focus on their work each day as we drive traffic to their accounts thanks to the support of MPT Agency. Be sure to follow us on Instagram for more information on music marketing, and regularly check our blog to learn about more services that can help you promote your musical career.

Posted on January 3, 2023

Effective Tips To Make Your Music Known On Youtube

By Shawn Spence

There are millions of videos on Youtube and more than two billion people globally. It’s an extremely popular platform for promoting your music and for anything related to music marketing. Additionally, it’s the best platform to share and advertise your music videos! 

In this article, we will provide you with some tips on how to successfully advertise your music on Youtube.

Let’s dive in!

Utilize Youtube Ads To Improve Your Presence

Since commercials are so common on YouTube, this is the most apparent approach to promoting music there.

• YouTube ads are very customizable and can be displayed in a variety of locations.
• Direct links to your YouTube channel from ads that show up on the YouTube home page.
• Utilize a keyword tool to assist you since ads linked to particular keywords will show up when someone searches on YouTube. 
• Ads can be broadcasted before, during, and/or after a video.
• Ads are only displayed on mobile devices.

Feel free to test out several YouTube ad styles and monitor their results to see which one is most effective for marketing your music. You should always target your YouTube ads. Utilizing the tools provided by Google to assist users to acquire adverts will allow you to simply tame this instrument.

Get Your Youtube Channel Verified

Verification is a goal for several platforms, including Spotify, Apple Music, and/or Instagram, but Youtube is the one where it has the biggest influence. 

Verifying your Youtube channel frequently increases visibility and offers you special advantages:

• Enables you to get thorough statistics
• Increase your channel’s SEO
• Enables you to immediately market your merch and tours below your YouTube videos.

You must have at least three YouTube videos under your belt before you can ask to get your channel verified. After that, you can submit your request to the YouTube support personnel.

Create Content That Illustrates Your Music

You can anticipate discovering videos that accompany an artist’s songs on their Youtube account. These videos provide you the chance to visualize your world and demonstrate your commitment to your artistic endeavor.

You should upload at least one video to your channel because videos are supreme on YouTube. Particularly on YouTube, which continues to be a platform for music and entertainment, images and music are linked. Additionally, submitting a clip makes it the perfect video for Youtube Ads promotion.

Offer A Variety Of Content

Although there are many other ways to market your music on Youtube, as an artist, your Youtube channel is primarily used to upload and promote your new songs and music videos. The success of vlogs on the platform reflects the fact that users like to learn more about the lives of producers and artists. 

If you have the time and want, you may absolutely provide various video types on YouTube, such as vlogs, behind-the-scenes films, and videos about your musical influences. By doing so, you’ll be able to create a true online community for your musical endeavor. All of the extra content you provide helps to convey the story, which is crucial for boosting the popularity of your music and retaining listeners.

You can also develop curated playlists that your followers can access. You can create a playlist with songs you like by yourself or other artists. This is an excellent approach for your fan base to learn more about you and enjoy your music. Any independent musician using this as a promotional tool will increase their listenership and subscriber base.

Create A Connection With Your Audience

Increase your YouTube subscriber count and promote your music online by listening to subscribers and developing relationships with them. To start a conversation, we suggest that you “like” or “comment” on particular posts. 

You can simply manage your profile, create playlists, and respond to comments on the go with the Youtube Studio app!

Final Thoughts

If you want to learn more about music marketing and other services that can help you progress your musical career, be sure to visit our blog and follow us on Instagram.

Posted on December 29, 2022

New Year’s Resolutions For Musicians

By Barbara Drews

Setting an intention for the new year should be your first step. Why do you want to practice more if you already do? What does it entail to “become a better musician” if you wish to do so? Whatever it is, let’s pretend that your basic New Year’s resolutions this year is to take greater pleasure in creating music.

There is no wrong answer, however here are some pointers: Being a better musician can involve improving your technique to play more closely to what’s in your ears, honing your ear to hear more complexity and precision, being a better collaborator or listener, and many other skills.

To increase your appreciation of music, try the following New Year’s Resolutions!

New Year’s Resolution #1: Improvise

By improvising, you can tap into your inherent creativity and let go of the need to “get it right.” Make it a point to set out some of your practice time for improv, and enjoy it! Choose a key and a steady rhythm, then continue. If you have experience improvising, challenge yourself by experimenting with other rhythms and genres.

New Year’s Resolution #2: Practice With A Metronome

Whatever your theoretical beliefs about Truth, it’s very obvious that proper intonation, rhythm, and timing are essential components of effective musicianship. It’s never too late to start using certain “truth-seeking” techniques in your practice if you don’t already do so regularly.

Here are some steps on how to level up your metronome practice:

• Take off the beats to increase accuracy.
• Tap tempo can be used to determine rhythms for practice.
• Practice gradually.
• Make changes to your subdivisions to reduce the click’s frequency.
• Use drum loops to practice.

New Year’s Resolution #3: Expand Your Musical Horizons

Now and again, change the focus of your practice. The aim is to experiment with different maneuvers that your muscles aren’t accustomed to making and noises that your ears aren’t familiar with hearing.

New Year’s Resolution #4: Explore New Genres

Producing sound is only one aspect of being a musician. Simply by listening, you can learn a lot and get inspiration. Your New Year’s resolution can be to double the number of artists you found this year and to completely redesign your 2022 Spotify Wrapped from your 2021 version.

New Year’s Resolution #5: Exercise

We frequently overlook the physical nature of music production. Be aware of any potential physical stresses that your profession can cause. Learn which exercises can help you build essential muscular strength and include those in your workout regimen. Of course, warm up your body before playing, and remember to stretch frequently.

New Year’s Resolution #6: Collaborate

By exchanging ideas, you not only improve as a listener and creator, but you may also create magic. 

Here are multiple different ways to collaborate: 

• Casual jam
• Co-write a song
• Remix a track together
• Swap gigs
• Share a tour

New Year’s Resolution #7: Find An Accountability Partner

Having an accountability partner is beneficial for giving your objectives guidance and assistance. Establish certain milestones you want to reach by a specific date with a buddy who shares your aims. Their goals don’t have to be the same as yours.  Put it on your calendars, remind one another, and encourage one another.

New Year’s Resolution #8: Experiment With DAWs

In 2022, if you’re not familiar with digital music creation, you should begin exploring the world of DAWs (Digital Audio Workstations). There is undoubtedly a learning curve, but computer music offers a wealth of opportunities that are all worth investigating.  Set it a mission to produce your tracks regularly, and you’ll acquire the knowledge and sounds as you go.

Here are the best DAWs for producing music in 2023:

• Best free DAW: Cakewalk by Bandlab
• Best for MIDI and film Scoring: Cubase Pro
• Best for power users: Reaper
• Best for live performances: Ableton
• Best for plug and play: Logic Pro

Key Takeaway

We hope that these musical New Year’s Resolutions have energized and inspired you for 2023! MusicPromoToday is a marketing agency that is committed to assisting musicians in maintaining their attention on what is most important: their music. Follow us on Instagram for relevant information on music marketing, and check our blog frequently for insights on other services that can help you advance your musical career.

Posted on December 27, 2022

5 Ways Musicians Can Prepare For The New Year

By Shawn Spence

The Festive period is rapidly approaching, and musicians all around the world are laying the groundwork in accordance with it now. Want to enjoy this Holiday season to the fullest? Here are a few ideas for prepping:

Promote Fiercely

One of the busiest times of year for music purchases is the holiday season. People worldwide are searching for the ideal presents for their music-loving friends and family, from CDs and vinyl to posters and souvenirs.

You should use this opportunity to spread as much of what you have as you can. But it doesn’t mean you should blare the same content across all platforms. There are many original methods to advertise around the holidays. Try, for instance, the following:

• Remind your followers that a vinyl copy of your most recent record would make the ideal gift topper.
• Post images of you lounging by the fire wearing your coziest apparel and include a link to your merch store.
• Offer limited-time discounts on your merch as your own unique present.

These are just a few suggestions to help you get inspired. Make it your own by considering what you want to see from your favorite artist.

Holiday-Themed Content

Will you be releasing a whole holiday album? Perhaps a single?  Whatever you want to do, think about doing something special for it. This might signify anything, but take into account some of the following examples:

• Every week leading up to the holiday of your choice, Livestream a new holiday cover.
• Make unique holiday merch.
• Try running a social media contest with a theme where the winners receive first access to your upcoming holiday single.
• Make a merch giveaway.
• Collab with other artists on holiday themes.

Release A Holiday Cover Song

It could seem nearly impossible to write an original hit that will knock people’s socks off given how much festive music is already available. For your benefit, there are several songs in the public domain that you can freely cover without worrying about legal consequences. 

Additionally, the holidays are all about blaring your holiday-themed illicit musical pleasures. Putting out holiday music of your own is a fantastic way to participate at this time of year.

Create A Holiday Playlist

Create your own holiday playlists to help ignite the holiday spirit! Remember that the greatest holiday music is suitable for dinner parties, cooking, relaxing holiday feelings, and joyful jams. Once you’ve put up the ideal playlist, post the link on Facebook groups, Twitter, Instagram Stories, or really wherever else you feel your audience will be most engaged.

You could even create a joint playlist with another artist to take it up a level and distribute it to further increase your audience…

• Spotify and Apple Music are two outstanding streaming platforms that include the functionality of collaborative playlists.
• Feel free to pick whatever one your soul catches because they both have the same principle and are quite simple to use.

Go Local

This holiday season, your community could have socially segregated activities depending on your state. There are various ways you may be involved in your community events, whether a location needs a live performance or just a piece of nice holiday music.

Reach out to neighborhood bars and check out Facebook groups for your community to learn more about what’s going on and how you can become involved.

In Conclusion,

Even if there is a huge amount of music on the market, there are other things you can do to maintain the momentum. Conduct research. Be original in your approaches, and the holiday season will undoubtedly be successful.

MPT Agency generates traffic to well-known artists, allowing them to focus on their work every day. Be sure to visit our blog and follow us on Instagram for more details on music marketing and to learn about additional services that can help you advance your musical career.

Posted on December 14, 2022

How To Master A Christmas Marketing Campaign: Part 2

By Shawn Spence

If you’re coming from “How To Master A Christmas Marketing Campaign: Part 1,” welcome back! If you still haven’t checked part 1 out, head to our blog to check it out!

Below, we will offer insightful guidance from marketing professionals in this guide to assist you in developing a successful Christmas marketing campaign for 2022. 

Excited? Let’s begin.

5 Tips For Planning Your Next Christmas Marketing Campaign

Personalized Emails

You should take advantage of the eager chances presented by your fans and followers of your content. Segment your current audience and mailings promoting your holiday merch to each segment. Never forget to customize them and add a dash of warmth.

Measure Your KPIs

You must specify the important marketing KPIs in terms of reaching a specific percentage increase in audience. To provide exceptional holiday content, you must decide the customer engagement tools and procedures you need to communicate with your fans instantaneously across their preferred channels.

Decorate Your Online Store On Your Website

Your website is one of the primary platforms via which the audience engages with you directly. Thus, you must establish a theme or include “holiday spirit” components on your website where your audience can engage with your brand.

What to do…? What to do…?

• Modify the website’s components.
• Create landing pages for certain content components.
• Create trigger pop-up windows for different pages.
• Include a cover photo with a Christmas theme that promotes deals and sales on your website.

Why Decorate Your Landing Page?

Content, design, and landing page setup are all you need.

The audience can get the information they were seeking with the aid of appealing landing pages. If your messaging is consistent throughout the consumer journey, it will enhance the convenience of the purchase process.

Another strategy for encouraging the customer to buy is to use trigger pop-ups. Introduce time-limited deals, larger discounts, and bundled items while your fan is conducting research. This helps your fan make a decision right away rather than putting it off. 

Spread The Christmas Cheer Across Social Media

Fans, followers, and brand ambassadors are some of your biggest allies and elves because they can spread the word about you like wildfire. They are familiar with your brand, your music, and the target market you serve, or one that closely resembles it.

How To Spread The Christmas Cheer Across Social Media

• Locate your superfans and get in touch with them.
• Request their assistance in spreading the word.
• Thank them for their support.
• Collaborate with them to create social media content.
• Start a #hashtag thread.
• Employ Christmas marketing catchphrases.
• Develop a trend to increase audience engagement.

Speaking of social media marketing…

Run A Christmas-Themed Giveaway

Giveaways are a fairly affordable way to interact with your followers, gain new ones, and generate excitement for a forthcoming event. Typically, encouraging followers to share, like, and comment is an excellent approach to increase interaction on your giveaway.

Why? Well, giveaways have been used by brands in the hopes of increasing interest in and sales of their goods and services. You can simply get your target audience enthusiastic about the approaching holidays and your brand by employing merch freebies and promotional events.

Takeaway On Acing A Christmas Marketing Campaign

After reading this article, you should have identified some Christmas marketing strategies that you are already utilizing, some that are in the works, and others that require replacing in order to support your holiday goal of increasing sales.

Your plan for developing a killer Christmas marketing campaign is clearly laid out. Even if it is the last day, last week, or last second, don’t stress.

Having MPT Agency‘s support allows well-known musicians from all over the world to concentrate on their work each day while we generate traffic to their accounts. To learn about more services that can assist promote your musical career, be sure to constantly check our blog and follow us on Instagram for more information on music marketing.

Posted on December 12, 2022

How To Master A Christmas Marketing Campaign: Part 1

By Shawn Spence

Is it December already? The trees were still shedding when you last checked. You thought that you still had to go through Halloween, but Black Friday has already passed, leaving you with little time to prepare a Christmas marketing campaign. But for you, it’s still not too late. Read this article, then get started on implementing your holiday-themed Christmas marketing campaign into action.

If, however, the calendar shows that Christmas is still far off, don’t just do nothing since your audience won’t… Our team at MusicPromoToday has put together a variety of easy tips, methods, and professional advice for managing a prosperous Christmas marketing campaign.

Let’s dive into it:

5 Tips For Planning Your Next Christmas Marketing Campaign

Analyze Last Year’s Christmas Campaign

Early in the year, while campaigns are still fresh in your mind, is the optimum time to analyze Christmas campaigns. It’s still not too late to estimate the efficiency of this year’s campaign though. Set aside some time today to review your prior Christmas accomplishments and see what worked, what didn’t, and why. The sooner, the better, so you can move on to the next important steps in organizing your Christmas marketing…

Create A Timeline Including All Crucial Elements

Christmas is only one aspect of the holiday season. You should schedule your marketing around a few other occasions as well. Your campaign’s chronology will be informed by the timeline you create.

Below are some of the other holidays included in the month of December:

• Winter Solstice — Thursday 22nd December 2022
• Christmas Eve — Saturday 24th December 2022
• Christmas Day — Sunday 25th December 2022
• Boxing Day — Monday 26th December 2022
• New Year’s Eve — Saturday 31st December 2022
• New Year’s Day — Sunday 1st January 2022

Consider Your Social Media Platforms

Review the social media platforms you’ll be utilizing to market your Christmas campaign next.  The continuous delivery of your campaign across all pertinent social media platforms is crucial. This aids in the development of a new fan base and a seamless audience.

Plan Your Christmas Marketing Message

Make a plan for your holiday marketing messaging.

Planning your Christmas marketing message is very critical. To hone your message, take into account:

• What your audience wants
• Your objective
• How you stand out from other musicians
• How you give value to your audience
• What do you want your audience to believe, feel, and act

It is your responsibility to develop a unified message that conveys these components and encourages your audience and potential fans.

Create Your Campaign’s Content

You’ve now established the foundation for your campaign, so it’s time to start creating content.  Determine the materials you need to develop by mapping out every campaign touchpoint across each platform. Make sure your language and design convey your message consistently throughout each item, reflecting your theme.

Final Thoughts On Mastering A Christmas Marketing Campaign In 2022

Christmas 2022 will be distinct from previous years owing to Covid-19’s long-lasting effects, just like the previous two Christmas seasons. People still enjoy holidays, though, so that is one thing that hasn’t changed. 

Take a cue from the advice we’ve provided above as you develop your Christmas marketing strategy this year to determine what will perform best for your brand. Furthermore, don’t limit yourself to only the Christmas season; you can use this guide to advance all of your seasonal marketing initiatives and enhance your future success.

Well-known artists from all around the world can concentrate on their work every day because MPT Agency drives traffic to their accounts. For more information about music marketing and to find out about more services that can help you progress your musical career, be sure to check out our blog often and follow us on Instagram.

Posted on December 9, 2022

Check Out These Fascinating Holiday Music Merchandise Marketing Tips

By Yvonne Martin

There is no one size fits all strategy for merchandise marketing. Maximizing conversions requires patience, experimentation, and flexibility. The truth about merchandise marketing is that you are selling hype rather than necessities, and a variety of micro and macro elements influence a person’s decision to buy a certain thing. 

Because of this, what works for one artist could not work for another. Therefore, we advise starting with the basics. This entails establishing your campaign in the most efficient way possible and then offering your marketing some time to adjust. 

There are four straightforward, fundamental factors to take into account:

Choose The Right Platform

Ever since the iOS14 update’s effects on tracking capabilities two years ago, the amount of data provided has definably decreased. In comparison to all other e-commerce marketing channels, the Google Search placement has consistently demonstrated higher conversion rates.

Although there is no one-size-fits-all strategy, we advise always including Google Search to see whether your viewers are generating there. The efficacy of this arrangement is greatest when an artist has a buzz and significant activity influenced by major events. An artist can, for instance:

• Announcing a new album
• Announce a new tour
• Make an appearance on television
• Have a viral moment

Next, after Google Search, pick the social media platform with the most active viewership. Typically, this is still on Meta since, despite the iOS change, campaigns can be followed there rather effectively. There are benefits to avoiding stretching your budget too thin, even though we advise marketing music merchandise on at least one social media network.

Optimization Of Creative Assets 

Particularly on Meta, there is a sweet spot between having too few and too many creatives. Our advice is to start testing no less than two and no more than three different types of content on your social platform. In this method, each creative receives enough funding from each crowd to provide statistically relevant results, but there are still a few choices for optimization.

All artistic forms should have one essential component—the “pop” factor. Have your idea and brand stand out. 

Optimization Of  Audience

Expanding your audience will be the campaign’s primary force. Because purchasing music merchandise is a high-intent action, you need to be extremely deliberate about the audiences you place these ads in front of and maintain your efficiency in this way.

One rule to keep in mind is to focus on redirecting audiences when marketing for high-intent actions like music merchandise sales. This entails giving people who have already shown an interest in the artist priority. This is because they are the readiest to pull out their credit cards and make a purchase.

Adaptability & Patience

Extending the campaign length is the greatest method to make merchandise marketing effective and predictable since campaign runtime extension enables data-driven optimizations. 

Based on the results, the budget can be divided across platforms, audiences, and creatives. Modern marketing allows you to monitor what audiences are responding to and capitalize on it, but only if you have the chance and time to make adjustments.

Key Takeaway

This Christmas season, if you’re trying to promote music merchandise, put yourself in the best possible position by picking the most efficient channels, choosing a limited number of creatives, appealing to the right audiences, extending campaign lengths, and making improvements.

Learn more about our marketing agency and our approach to supporting you through this process at MPT Agency.