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Posted on February 6, 2023

Music NFTs: 8 Steps On How To Maintain An Online Community

By Barbara Drews
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NFTs, or non-fungible tokens, are unique digital assets that represent ownership of a specific item or piece of content. They're created using blockchain technology, which is a secure and transparent way of keeping track of digital transactions.

One of the main things that make NFTs special is that they're unique and cannot be replaced by something else. This is different from regular digital items, like a song or an image, which can be easily copied and shared. Because NFTs are unique and stored on the blockchain, they can be bought, sold, and traded like any other valuable asset.

Have you ever considered creating your own NFT community? These online groups bring together NFT enthusiasts to create, sell, buy, collect, and discuss NFT projects. Whether you're a creator, investor, fan, or just interested in the digital asset space, an NFT community can be a great place to connect with others who share your passion.

If you're thinking about starting your own NFT community, here are some steps to consider:

Define Your Target Audience

  • Know who you want to reach with your community
  • Consider the niche of NFTs you want to create and where you can find your target audience
  • Understand what your audience wants and expects from your project

Develop A Vision And A Strategy

  • Craft a long-term vision for your community
  • Create a plan to make your vision a reality
  • Convince your audience to join and trust you to lead them toward your vision

Select Your Media Channel

  • Social media platforms like Twitter, Discord and Telegram are popular for building communities
  • Discord is good for instant messaging and discussions about NFTs
  • Twitter is suitable for short announcements and interactions
  • Telegram allows for more in-depth discussions in real-time

Interact And Engage With Your Community

Hold AMA (Ask Me Anything) sessions on your projects and your community to personally connect with your members

Partner With Viable Industry Projects:

Collaborating with notable companies and platforms with successful projects can boost your community's reputation and reach

Organize Giveaways

Hosting quizzes or offering freebies can keep your community lively and engaged

Be a man/woman of integrity and repute:

  • As you build your community, be honest and transparent
  • This will help you earn the trust and loyalty of your members

Keep Growing And Evolving

Your community won't stay the same forever, so be open to change and continue to grow and adapt as needed

People use NFTs to represent all kinds of things, like artwork, music, videos, and even virtual real estate. Some people collect NFTs as a hobby, while others use them as a way to support artists or creators they admire.

Overall, NFTs are a new and innovative way of owning and trading digital assets. They offer a level of security and authenticity that wasn't possible before, and they're starting to gain a lot of attention and interest from people all over the world. Is there anything else I can clarify for you?

Building a community from scratch takes time and commitment. But with the right vision, strategy, and engagement, you can create a thriving NFT community that adds value to your project and its members. Whether you're a seasoned NFT pro or just starting out, there's a place for you in the community. So why not give it a try and see where it takes you?


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    Posted on January 5, 2023

    The 10 Ultimate Music Marketing Commandments For 2023

    By Barbara Drews
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    Every day, the music industry changes. Even if we might have predicted what unfolded, several areas of the music industry surprised us. In this blog, we will discuss the best music marketing techniques to apply in 2023! If you want to increase your chances of success as a future superstar, abide by the below rules to market your music in 2023.

    The year 2022 was incredible for the music biz since many new singers made their debut and many top bands and singers released albums. However, 2023 represents a new beginning for the industry with specific challenges in spotting certain major breakthroughs. How an audience reacts to new music might vary depending on the industry. 

    Let's bounce right into it!

    The 10 Ultimate Music Marketing Commandments For 2023

    1. Raw Talent

    With the introduction of digital production, the lines between artists have blurred since the majority of auto-tuned tracks sound the same. Although many musicians utilize techniques like auto-tuning to improve their music, your natural abilities will make you stand out more than an overly-reverbed chorus or a slowed-down cover song given how many new songs are added to Spotify each month.

    Be unique. Be bold. Nowadays, originality is in. 

    If you do some research on proximity marketing and are able to interpret your performance statistics, you can become the next big thing!

    1. Online Events

    The year 2023 will be ignited by digital events and virtual listening parties. There is no denying that we are moving closer to a virtual world. People adore visiting them.  Online events offer a simpler method to sell more material and meet audience requirements, however, they will never replace live performances as key moments.

    1. Concept Albums

    The unnamed albums have evaporated. The ideas need to be developed with a fresh perspective. It will be a wonderful idea to create a concept and mark it as a specialty for the audience. The music industry will witness more innovative concepts and innovations in the coming years since musicians have been exploring various emotions, which are reflected in their work.

    1. Physical Hard-Cover Albums

    The availability of several digital listening platforms for music enthusiasts in recent years has diminished the necessity or desire for physical hard-cover albums. Many performers released their digital albums in 2022, but no physical copies were made. It is a result of how buyers approach product consumption.

    But 2023 could be the year when luxury comes back. It is conceivable to bring back the shelf-based LPs with limited edition album copies. For those who collect albums and have high standards for music, it will be spectacular.

    1. Sync Deals & Publishing

    Social media usage is increasing. Going into 2023, if there is one thing we can be certain of about the music industry, it is that music needs to be connected to something in order to be successful and popular.

    Among the finest platforms include television, Netflix, video games, ads, and many more. Creating music that is licensable is the greatest method to link your music to these channels, nevertheless.

    1. Be Social On Social Media

    Having several accounts is time-consuming if you don't interact with your followers. Social media was created with the express purpose of engaging users. 

    It's crucial to be social; the rules haven't changed. 

    Focus on beginning conversations on social media platforms, leaving comments, liking, and reposting content. But, keep in mind that being impolite is bad for public relations, but asking the proper questions always gets you excellent press.

    1. Relatable Music

    Maintaining the music's relatability is one of the industry developments that the music industry should follow in 2023. Giving the audience what they want to hear boosts the likelihood of success and public acclaim. Considering that digital media outlets constantly yell about it, understanding audience preferences is not difficult. 

    All that the music industry needs to do is concentrate on turning these desires into records and delivering them to audiences in quality.

    1. Multilingual Music

    For many years now, in order to reach the top of the worldwide charts, many international musicians had to release music in English. But those times have passed and it no longer matters what language the musicians sing in. 

    Success in music can be achieved without singing in English, particularly in this day when streaming services have dominated the music industry. Songs in Spanish, Korean, bilingual, and other languages will gain popularity and bring record labels their highest sales figures!

    1. Genre Blending

    Does genre actually matter? Genre influences on artists regularly transcend. It enables musicians and producers to create music without being limited by a certain genre. To gain high numbers of streams, it is preferable to develop music that may be included in a variety of genres.

    1. TikTok

    The platform had a startling 1 billion active users in September 2021, and it is still expanding. TikTok provides musicians with a significant opportunity for social media explosion and virality. As a consequence, it was one of the most effective digital music advertising platforms in 2022, and it will still be very successful in 2023.

    Summing Up The Music Marketing Commandments For 2023

    These commandments will change over time, but your success will still depend on the strategic consistency of your marketing strategy!

    All of it looks to be a kit for music lovers who are always looking for new sounds for their ears. Over time, it will become more interesting and intriguing to them. Additionally, an even better plan of action would be to recreate the value of real albums for a vintage reversal of traditional LPs.

    Well-known musicians from all over the world can focus on their work each day as we drive traffic to their accounts thanks to the support of MPT Agency. Be sure to follow us on Instagram for more information on music marketing, and regularly check our blog to learn about more services that can help you promote your musical career.


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      Posted on January 3, 2023

      Effective Tips To Make Your Music Known On Youtube

      By Shawn Spence
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      There are millions of videos on Youtube and more than two billion people globally. It's an extremely popular platform for promoting your music and for anything related to music marketing. Additionally, it's the best platform to share and advertise your music videos! 

      In this article, we will provide you with some tips on how to successfully advertise your music on Youtube.

      Let’s dive in!

      Utilize Youtube Ads To Improve Your Presence

      Since commercials are so common on YouTube, this is the most apparent approach to promoting music there.

      • YouTube ads are very customizable and can be displayed in a variety of locations.
      • Direct links to your YouTube channel from ads that show up on the YouTube home page.
      • Utilize a keyword tool to assist you since ads linked to particular keywords will show up when someone searches on YouTube. 
      • Ads can be broadcasted before, during, and/or after a video.
      • Ads are only displayed on mobile devices.

      Feel free to test out several YouTube ad styles and monitor their results to see which one is most effective for marketing your music. You should always target your YouTube ads. Utilizing the tools provided by Google to assist users to acquire adverts will allow you to simply tame this instrument.

      Get Your Youtube Channel Verified

      Verification is a goal for several platforms, including Spotify, Apple Music, and/or Instagram, but Youtube is the one where it has the biggest influence. 

      Verifying your Youtube channel frequently increases visibility and offers you special advantages:

      • Enables you to get thorough statistics
      • Increase your channel's SEO
      • Enables you to immediately market your merch and tours below your YouTube videos.

      You must have at least three YouTube videos under your belt before you can ask to get your channel verified. After that, you can submit your request to the YouTube support personnel.

      Create Content That Illustrates Your Music

      You can anticipate discovering videos that accompany an artist's songs on their Youtube account. These videos provide you the chance to visualize your world and demonstrate your commitment to your artistic endeavor.

      You should upload at least one video to your channel because videos are supreme on YouTube. Particularly on YouTube, which continues to be a platform for music and entertainment, images and music are linked. Additionally, submitting a clip makes it the perfect video for Youtube Ads promotion.

      Offer A Variety Of Content

      Although there are many other ways to market your music on Youtube, as an artist, your Youtube channel is primarily used to upload and promote your new songs and music videos. The success of vlogs on the platform reflects the fact that users like to learn more about the lives of producers and artists. 

      If you have the time and want, you may absolutely provide various video types on YouTube, such as vlogs, behind-the-scenes films, and videos about your musical influences. By doing so, you'll be able to create a true online community for your musical endeavor. All of the extra content you provide helps to convey the story, which is crucial for boosting the popularity of your music and retaining listeners.

      You can also develop curated playlists that your followers can access. You can create a playlist with songs you like by yourself or other artists. This is an excellent approach for your fan base to learn more about you and enjoy your music. Any independent musician using this as a promotional tool will increase their listenership and subscriber base.

      Create A Connection With Your Audience

      Increase your YouTube subscriber count and promote your music online by listening to subscribers and developing relationships with them. To start a conversation, we suggest that you "like" or "comment" on particular posts. 

      You can simply manage your profile, create playlists, and respond to comments on the go with the Youtube Studio app!

      Final Thoughts

      If you want to learn more about music marketing and other services that can help you progress your musical career, be sure to visit our blog and follow us on Instagram.


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        Posted on December 29, 2022

        New Year’s Resolutions For Musicians

        By Barbara Drews
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        Setting an intention for the new year should be your first step. Why do you want to practice more if you already do? What does it entail to "become a better musician" if you wish to do so? Whatever it is, let's pretend that your basic New Year's resolutions this year is to take greater pleasure in creating music.

        There is no wrong answer, however here are some pointers: Being a better musician can involve improving your technique to play more closely to what's in your ears, honing your ear to hear more complexity and precision, being a better collaborator or listener, and many other skills.

        To increase your appreciation of music, try the following New Year’s Resolutions!

        New Year’s Resolution #1: Improvise

        By improvising, you can tap into your inherent creativity and let go of the need to "get it right." Make it a point to set out some of your practice time for improv, and enjoy it! Choose a key and a steady rhythm, then continue. If you have experience improvising, challenge yourself by experimenting with other rhythms and genres.

        New Year’s Resolution #2: Practice With A Metronome

        Whatever your theoretical beliefs about Truth, it's very obvious that proper intonation, rhythm, and timing are essential components of effective musicianship. It's never too late to start using certain "truth-seeking" techniques in your practice if you don't already do so regularly.

        Here are some steps on how to level up your metronome practice:

        • Take off the beats to increase accuracy.
        • Tap tempo can be used to determine rhythms for practice.
        • Practice gradually.
        • Make changes to your subdivisions to reduce the click's frequency.
        • Use drum loops to practice.

        New Year’s Resolution #3: Expand Your Musical Horizons

        Now and again, change the focus of your practice. The aim is to experiment with different maneuvers that your muscles aren't accustomed to making and noises that your ears aren't familiar with hearing.

        New Year’s Resolution #4: Explore New Genres

        Producing sound is only one aspect of being a musician. Simply by listening, you can learn a lot and get inspiration. Your New Year's resolution can be to double the number of artists you found this year and to completely redesign your 2022 Spotify Wrapped from your 2021 version.

        New Year’s Resolution #5: Exercise

        We frequently overlook the physical nature of music production. Be aware of any potential physical stresses that your profession can cause. Learn which exercises can help you build essential muscular strength and include those in your workout regimen. Of course, warm up your body before playing, and remember to stretch frequently.

        New Year’s Resolution #6: Collaborate

        By exchanging ideas, you not only improve as a listener and creator, but you may also create magic. 

        Here are multiple different ways to collaborate: 

        • Casual jam
        • Co-write a song
        • Remix a track together
        • Swap gigs
        • Share a tour

        New Year’s Resolution #7: Find An Accountability Partner

        Having an accountability partner is beneficial for giving your objectives guidance and assistance. Establish certain milestones you want to reach by a specific date with a buddy who shares your aims. Their goals don't have to be the same as yours.  Put it on your calendars, remind one another, and encourage one another.

        New Year’s Resolution #8: Experiment With DAWs

        In 2022, if you're not familiar with digital music creation, you should begin exploring the world of DAWs (Digital Audio Workstations). There is undoubtedly a learning curve, but computer music offers a wealth of opportunities that are all worth investigating.  Set it a mission to produce your tracks regularly, and you'll acquire the knowledge and sounds as you go.

        Here are the best DAWs for producing music in 2023:

        Key Takeaway

        We hope that these musical New Year's Resolutions have energized and inspired you for 2023! MusicPromoToday is a marketing agency that is committed to assisting musicians in maintaining their attention on what is most important: their music. Follow us on Instagram for relevant information on music marketing, and check our blog frequently for insights on other services that can help you advance your musical career.


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          Posted on December 27, 2022

          5 Ways Musicians Can Prepare For The New Year

          By Shawn Spence
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          The Festive period is rapidly approaching, and musicians all around the world are laying the groundwork in accordance with it now. Want to enjoy this Holiday season to the fullest? Here are a few ideas for prepping:

          Promote Fiercely

          One of the busiest times of year for music purchases is the holiday season. People worldwide are searching for the ideal presents for their music-loving friends and family, from CDs and vinyl to posters and souvenirs.

          You should use this opportunity to spread as much of what you have as you can. But it doesn't mean you should blare the same content across all platforms. There are many original methods to advertise around the holidays. Try, for instance, the following:

          • Remind your followers that a vinyl copy of your most recent record would make the ideal gift topper.
          • Post images of you lounging by the fire wearing your coziest apparel and include a link to your merch store.
          • Offer limited-time discounts on your merch as your own unique present.

          These are just a few suggestions to help you get inspired. Make it your own by considering what you want to see from your favorite artist.

          Holiday-Themed Content

          Will you be releasing a whole holiday album? Perhaps a single?  Whatever you want to do, think about doing something special for it. This might signify anything, but take into account some of the following examples:

          • Every week leading up to the holiday of your choice, Livestream a new holiday cover.
          • Make unique holiday merch.
          • Try running a social media contest with a theme where the winners receive first access to your upcoming holiday single.
          • Make a merch giveaway.
          • Collab with other artists on holiday themes.

          Release A Holiday Cover Song

          It could seem nearly impossible to write an original hit that will knock people's socks off given how much festive music is already available. For your benefit, there are several songs in the public domain that you can freely cover without worrying about legal consequences. 

          Additionally, the holidays are all about blaring your holiday-themed illicit musical pleasures. Putting out holiday music of your own is a fantastic way to participate at this time of year.

          Create A Holiday Playlist

          Create your own holiday playlists to help ignite the holiday spirit! Remember that the greatest holiday music is suitable for dinner parties, cooking, relaxing holiday feelings, and joyful jams. Once you've put up the ideal playlist, post the link on Facebook groups, Twitter, Instagram Stories, or really wherever else you feel your audience will be most engaged.

          You could even create a joint playlist with another artist to take it up a level and distribute it to further increase your audience...

          • Spotify and Apple Music are two outstanding streaming platforms that include the functionality of collaborative playlists.
          • Feel free to pick whatever one your soul catches because they both have the same principle and are quite simple to use.

          Go Local

          This holiday season, your community could have socially segregated activities depending on your state. There are various ways you may be involved in your community events, whether a location needs a live performance or just a piece of nice holiday music.

          Reach out to neighborhood bars and check out Facebook groups for your community to learn more about what's going on and how you can become involved.

          In Conclusion,

          Even if there is a huge amount of music on the market, there are other things you can do to maintain the momentum. Conduct research. Be original in your approaches, and the holiday season will undoubtedly be successful.

          MPT Agency generates traffic to well-known artists, allowing them to focus on their work every day. Be sure to visit our blog and follow us on Instagram for more details on music marketing and to learn about additional services that can help you advance your musical career.


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            Posted on December 14, 2022

            How To Master A Christmas Marketing Campaign: Part 2

            By Shawn Spence
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            If you’re coming from “How To Master A Christmas Marketing Campaign: Part 1,” welcome back! If you still haven’t checked part 1 out, head to our blog to check it out!

            Below, we will offer insightful guidance from marketing professionals in this guide to assist you in developing a successful Christmas marketing campaign for 2022. 

            Excited? Let's begin.

            5 Tips For Planning Your Next Christmas Marketing Campaign

            Personalized Emails

            You should take advantage of the eager chances presented by your fans and followers of your content. Segment your current audience and mailings promoting your holiday merch to each segment. Never forget to customize them and add a dash of warmth.

            Measure Your KPIs

            You must specify the important marketing KPIs in terms of reaching a specific percentage increase in audience. To provide exceptional holiday content, you must decide the customer engagement tools and procedures you need to communicate with your fans instantaneously across their preferred channels.

            Decorate Your Online Store On Your Website

            Your website is one of the primary platforms via which the audience engages with you directly. Thus, you must establish a theme or include "holiday spirit" components on your website where your audience can engage with your brand.

            What to do…? What to do...?

            • Modify the website's components.
            • Create landing pages for certain content components.
            • Create trigger pop-up windows for different pages.
            • Include a cover photo with a Christmas theme that promotes deals and sales on your website.

            Why Decorate Your Landing Page?

            Content, design, and landing page setup are all you need.

            The audience can get the information they were seeking with the aid of appealing landing pages. If your messaging is consistent throughout the consumer journey, it will enhance the convenience of the purchase process.

            Another strategy for encouraging the customer to buy is to use trigger pop-ups. Introduce time-limited deals, larger discounts, and bundled items while your fan is conducting research. This helps your fan make a decision right away rather than putting it off. 

            Spread The Christmas Cheer Across Social Media

            Fans, followers, and brand ambassadors are some of your biggest allies and elves because they can spread the word about you like wildfire. They are familiar with your brand, your music, and the target market you serve, or one that closely resembles it.

            How To Spread The Christmas Cheer Across Social Media

            • Locate your superfans and get in touch with them.
            • Request their assistance in spreading the word.
            • Thank them for their support.
            • Collaborate with them to create social media content.
            • Start a #hashtag thread.
            • Employ Christmas marketing catchphrases.
            • Develop a trend to increase audience engagement.

            Speaking of social media marketing…

            Run A Christmas-Themed Giveaway

            Giveaways are a fairly affordable way to interact with your followers, gain new ones, and generate excitement for a forthcoming event. Typically, encouraging followers to share, like, and comment is an excellent approach to increase interaction on your giveaway.

            Why? Well, giveaways have been used by brands in the hopes of increasing interest in and sales of their goods and services. You can simply get your target audience enthusiastic about the approaching holidays and your brand by employing merch freebies and promotional events.

            Takeaway On Acing A Christmas Marketing Campaign

            After reading this article, you should have identified some Christmas marketing strategies that you are already utilizing, some that are in the works, and others that require replacing in order to support your holiday goal of increasing sales.

            Your plan for developing a killer Christmas marketing campaign is clearly laid out. Even if it is the last day, last week, or last second, don't stress.

            Having MPT Agency's support allows well-known musicians from all over the world to concentrate on their work each day while we generate traffic to their accounts. To learn about more services that can assist promote your musical career, be sure to constantly check our blog and follow us on Instagram for more information on music marketing.


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              Posted on December 12, 2022

              How To Master A Christmas Marketing Campaign: Part 1

              By Shawn Spence
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              Is it December already? The trees were still shedding when you last checked. You thought that you still had to go through Halloween, but Black Friday has already passed, leaving you with little time to prepare a Christmas marketing campaign. But for you, it's still not too late. Read this article, then get started on implementing your holiday-themed Christmas marketing campaign into action.

              If, however, the calendar shows that Christmas is still far off, don't just do nothing since your audience won't… Our team at MusicPromoToday has put together a variety of easy tips, methods, and professional advice for managing a prosperous Christmas marketing campaign.

              Let’s dive into it:

              5 Tips For Planning Your Next Christmas Marketing Campaign

              Analyze Last Year’s Christmas Campaign

              Early in the year, while campaigns are still fresh in your mind, is the optimum time to analyze Christmas campaigns. It's still not too late to estimate the efficiency of this year's campaign though. Set aside some time today to review your prior Christmas accomplishments and see what worked, what didn't, and why. The sooner, the better, so you can move on to the next important steps in organizing your Christmas marketing...

              Create A Timeline Including All Crucial Elements

              Christmas is only one aspect of the holiday season. You should schedule your marketing around a few other occasions as well. Your campaign's chronology will be informed by the timeline you create.

              Below are some of the other holidays included in the month of December:

              • Winter Solstice — Thursday 22nd December 2022
              • Christmas Eve — Saturday 24th December 2022
              • Christmas Day — Sunday 25th December 2022
              • Boxing Day — Monday 26th December 2022
              • New Year’s Eve — Saturday 31st December 2022
              • New Year’s Day — Sunday 1st January 2022

              Consider Your Social Media Platforms

              Review the social media platforms you'll be utilizing to market your Christmas campaign next.  The continuous delivery of your campaign across all pertinent social media platforms is crucial. This aids in the development of a new fan base and a seamless audience.

              Plan Your Christmas Marketing Message

              Make a plan for your holiday marketing messaging.

              Planning your Christmas marketing message is very critical. To hone your message, take into account:

              • What your audience wants
              • Your objective
              • How you stand out from other musicians
              • How you give value to your audience
              • What do you want your audience to believe, feel, and act

              It is your responsibility to develop a unified message that conveys these components and encourages your audience and potential fans.

              Create Your Campaign’s Content

              You've now established the foundation for your campaign, so it's time to start creating content.  Determine the materials you need to develop by mapping out every campaign touchpoint across each platform. Make sure your language and design convey your message consistently throughout each item, reflecting your theme.

              Final Thoughts On Mastering A Christmas Marketing Campaign In 2022

              Christmas 2022 will be distinct from previous years owing to Covid-19's long-lasting effects, just like the previous two Christmas seasons. People still enjoy holidays, though, so that is one thing that hasn't changed. 

              Take a cue from the advice we've provided above as you develop your Christmas marketing strategy this year to determine what will perform best for your brand. Furthermore, don't limit yourself to only the Christmas season; you can use this guide to advance all of your seasonal marketing initiatives and enhance your future success.

              Well-known artists from all around the world can concentrate on their work every day because MPT Agency drives traffic to their accounts. For more information about music marketing and to find out about more services that can help you progress your musical career, be sure to check out our blog often and follow us on Instagram.


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                Posted on December 9, 2022

                Check Out These Fascinating Holiday Music Merchandise Marketing Tips

                By Yvonne Martin
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                There is no one size fits all strategy for merchandise marketing. Maximizing conversions requires patience, experimentation, and flexibility. The truth about merchandise marketing is that you are selling hype rather than necessities, and a variety of micro and macro elements influence a person's decision to buy a certain thing. 

                Because of this, what works for one artist could not work for another. Therefore, we advise starting with the basics. This entails establishing your campaign in the most efficient way possible and then offering your marketing some time to adjust. 

                There are four straightforward, fundamental factors to take into account:

                Choose The Right Platform

                Ever since the iOS14 update's effects on tracking capabilities two years ago, the amount of data provided has definably decreased. In comparison to all other e-commerce marketing channels, the Google Search placement has consistently demonstrated higher conversion rates.

                Although there is no one-size-fits-all strategy, we advise always including Google Search to see whether your viewers are generating there. The efficacy of this arrangement is greatest when an artist has a buzz and significant activity influenced by major events. An artist can, for instance:

                • Announcing a new album
                • Announce a new tour
                • Make an appearance on television
                • Have a viral moment

                Next, after Google Search, pick the social media platform with the most active viewership. Typically, this is still on Meta since, despite the iOS change, campaigns can be followed there rather effectively. There are benefits to avoiding stretching your budget too thin, even though we advise marketing music merchandise on at least one social media network.

                Optimization Of Creative Assets 

                Particularly on Meta, there is a sweet spot between having too few and too many creatives. Our advice is to start testing no less than two and no more than three different types of content on your social platform. In this method, each creative receives enough funding from each crowd to provide statistically relevant results, but there are still a few choices for optimization.

                All artistic forms should have one essential component—the "pop" factor. Have your idea and brand stand out. 

                Optimization Of  Audience

                Expanding your audience will be the campaign's primary force. Because purchasing music merchandise is a high-intent action, you need to be extremely deliberate about the audiences you place these ads in front of and maintain your efficiency in this way.

                One rule to keep in mind is to focus on redirecting audiences when marketing for high-intent actions like music merchandise sales. This entails giving people who have already shown an interest in the artist priority. This is because they are the readiest to pull out their credit cards and make a purchase.

                Adaptability & Patience

                Extending the campaign length is the greatest method to make merchandise marketing effective and predictable since campaign runtime extension enables data-driven optimizations. 

                Based on the results, the budget can be divided across platforms, audiences, and creatives. Modern marketing allows you to monitor what audiences are responding to and capitalize on it, but only if you have the chance and time to make adjustments.

                Key Takeaway

                This Christmas season, if you're trying to promote music merchandise, put yourself in the best possible position by picking the most efficient channels, choosing a limited number of creatives, appealing to the right audiences, extending campaign lengths, and making improvements.

                Learn more about our marketing agency and our approach to supporting you through this process at MPT Agency.


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                  Posted on December 1, 2022

                  How To Promote Your Music During Christmas 2022?

                  By John Reynolds
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                  When else would be a better time to promote your music than around the holidays? The holidays are one of the ideal times to sell and optimize your marketing efforts, so if you aren't planning for them now, you'd be missing a huge chance. It's time to cheer up and read some pointers for musicians on music promotion.

                  Why relax and sit back when you could be coming up with fantastic items to offer and smarter ways to advertise yourself at a time of year when people are more likely to offer, have fun, and purchase things?

                  Get off the couch and let's start making strategic plans! Below are some things you can do throughout the holiday season:

                  Release A Holiday Single

                  Probably the first thing that comes to mind is this, but you're too exhausted to give it any more thought. However, if you have the skill to do a really fantastic version of a traditional Christmas song or even to create your own, this is a superb investment.

                  Connect And Network

                  Never forget that in order to advance in your career, you must constantly network and establish partnerships. Who knows, maybe at one of these Christmas gatherings you'll meet someone who changes your life. Additionally, having a community is wonderful, even if the majority of people can't immediately drive you to the top,

                  Holiday E-Card

                  Making your followers feel unique and special while being simple to do. Send an email including a unique message, an artwork, a free download, or a video.

                  Thank The People

                  We're referring to the significant people who have helped you advance in your profession, including managers, agents, bloggers, and PR specialists. Essentially, your small family in the business.

                  Christmas-Themed Merch

                  Keep in mind that Christmas is more than just a season for peppermint candy and gingerbread cookies. A new launch of merch is also due. You can create face masks, pins, stickers, mugs, fuzzy socks, or hoodies in addition to t-shirts. Even if you only add a tiny Christmas pun to your advertising, change up your merch to fit the holiday spirit!

                  Sale! Sale! Sale!

                  Sales are always popular. Put products for sale if you still have band merch lying around from the touring days that you'd like to sell. You can always create more merch to coincide with your next album or release after you've cleared them out.

                  Discount Codes

                  Customers are frequently given discount codes as a perk to encourage them to make additional purchases. A good strategy to draw customers and entice music listeners to become repeat buyers is to temporarily lower the price of your music or merch.

                  Social Media Marketing

                  Your followers on social media are numerous. They feel at ease there, and it's a simple method to connect with a larger audience who might not be as familiar with your music yet.

                  Speaking about social media…

                  Add The Holiday Spice To Your Social Media Profiles

                  Throw some holiday happiness on your social media sites. Make your social media accounts a cheerful place to visit by updating your profiles and banner with holiday-themed photos.

                  Don’t Forget To… Perform!

                  During the holidays, a lot of communities host public events. Contact the office of the city council in your area right once to inquire about performance possibilities. You could benefit locally from the visibility on their event flyers, newsletters, website, and social media platforms, and it will strengthen your electronic press kit moving into 2023.

                  Final Thoughts

                  Finally, the Christmas season is a fantastic time to write and distribute music that uplifts listeners. Whether you go with a well-known favorite or decide to try your hand at creating Christmas music, if you do it well, you can even hit the Billboard Holiday 100 charts while earning some money in the process.

                  These Christmas tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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                    Posted on November 29, 2022

                    How Did Mariah Carey Create Everlasting Magic?

                    By Barbara Drews
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                    One very crucial step must be completed before you can hang your stockings, decorate your tree, make every Christmas cookie recipe you can find, and fill up your wish list for Santa. This step is to turn on the Christmas music and play it loudly. Without a doubt, there are a ton of timeless songs you must hear every December (or November 1 if you're one of "them"), but how would the holidays be the same without Mariah Carey and her timeless hit "All I Want for Christmas Is You"? 

                    How Mariah Carey’s Hit Became The Holiday Gift That Keeps On Giving?

                    A leader in this regard. "All I Want For Christmas Is You" has all the elements that have helped Mariah Carey's singles succeed for so long, including excellent orchestration and captivating lyrics.

                    Carey's song offers a more evolved spin on a Christmas tune, in contrast to "Rudolph" and "Frosty," which also turned out to be a highlight. Carey addressed a completely new — and very wide — crowd with a topic that everyone could relate to by forsaking child-centric Christmas symbols like Santa and Rudolph in favor of her usual musical subject, love, and romance.

                    5 Facts About Mariah Carey’s “All I Want For Christmas Is You”

                    Since its debut in 1994, the popular song whose lyrics are associated with holiday happiness has warmed everyone's hearts. 

                    Yes, despite seeming like a modern killer hit, it is actually that old. As it happens, there is a significant amount of history and interesting trivia associated with songs that have been undisputed hits for as long as "All I Want for Christmas Is You."

                    There Are Many Versions Of Maria Carey's Song

                    Of course, there is the original song that we all know and adore, but Mariah has now released a number of variations on the seasonal smash. She recorded an "extra festive" version of the song when she released her second Christmas album. Of course, there is also the duet she sang with Justin Bieber. They're all excellent. But the original is incomparable.

                    It’s The First And Only Holiday Single To Be Certifed “Diamond” 

                    The song has achieved a diamond record, which means that more than 10 million copies have been sold. Holiday gatherings and shopping centers are undoubtedly to thank.

                    Mariah Carey Cowrote The Entire Thing In About 15 Minutes

                    She collaborated on the successful holiday tune with veteran songwriter Walter Afanasieff, who claims that the song's success is a result of how quickly they created it.

                    In a conversation with Billboard, Afanasieff discussed the process of writing songs:

                    It was always the same sort of system with us. We would write the nucleus of the song, the melody primary music, and then some of the words were there as we finished writing it.

                    There Isn’t Any Actual Band Playing In The Song

                    Everything was planned on Afanasieff's computer. Mariah and her backup singers were the only actual participants.

                    The Song Inspired An Animated Movie Starring Mariah Carey Herself

                    “All I Want for Christmas Is You,” an animated direct-to-video release from 2017, is the perfect choice if you're seeking another holiday film to enjoy this year while curled up in a blanket with some hot cocoa in your hand. Mariah plays a young girl with a sweet Christmas wish for a puppy in the film.

                    You can listen to Mariah Carey’s “All I Want For Christmas Is You” here!

                    How To Release Big-Time Tracks Just Like Mariah Carey?

                    If you want to learn more about how to create hit tunes just like Mariah Carey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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                      Posted on November 18, 2022

                      The Best Way To Grow Your Spotify Via Facebook Ads

                      By Yvonne Martin
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                      Many people who have never used Facebook ads shudder at the thought because they believe it to be an outdated platform for boomers. However, you can grow your Spotify via Facebook Ads! How? Well, Facebook has more than 2 billion monthly users, and utilizing Facebook ads means running ads on:

                      • Facebook
                      • Instagram
                      • Even Messenger!

                      Thus, Ads will appear on Facebook:

                      • News articles
                      • Marketplace items
                      • Feeds
                      • Stories
                      • Websites
                      • Applications

                      Do’s & Don’ts

                      This sort of campaign's fundamental premise is that you can use a conversion target that utilizes the advantage of the Facebook Pixel

                      Do’s:

                      Use conversions to:

                      • Exclude bots
                        • Create retargeting audiences
                      • Utilize a Facebook Business Manager account and a verified domain to track the conversions.

                      Don’ts:

                      • Do not launch a traffic campaign and direct people to Spotify. 

                      Evidently, due to the lack of tracking, you can wind up with a lot of pointless bot clicks that result in no Spotify streams. 

                      As a result, this will allow you to run ads for other objectives to those who converted in the past. Consequently, we require a website on which we can set up our pixel code and launch "events" whenever a user clicks the Spotify button on the landing page.

                      Deep Dive Into Campaign Structures And Ads

                      What Is A Facebook Campaign? How Can You Use A Facebook Campaign To Grow Your Spotify Via Facebook Ads?

                      A Facebook campaign has three levels:

                      • The campaign → Establish your campaign's goal, start, and finish dates.
                      • The ad set →  Specify your target audience, market interest, and origin of your audience.
                      • The ad →  Select which Facebook and Instagram page the ad appears on.

                      Myth: Facebook Ads do Not Provide A Return On Investment For Spotify

                      The truth is that a typical return on investment will not ever be as high as $3 in Spotify royalties for every $1 spent on Facebook ads.

                      Undeniably, you can observe a rise in your:

                      • Following, a new fanbase
                      • Trustworthiness due to successful releases
                      • The number of data sources for future marketing campaigns

                      Certainly, the majority of independent musicians will make a modest living by:

                      • Gradually expanding their back catalog of songs
                      • Increasing the number of streams they receive through algorithmic or editorial playlists

                      Why Are Facebook Ads So Great? The Reason To Grow Your Spotify Via Facebook Ads.

                      Facebook offers:

                      • Comprehensive targeting choices
                      • Flexible budgeting
                      • An algorithm that can be self-optimized to get the best results at the lowest cost

                      Let us examine the advantages of Facebook advertisements in further detail:

                      1. In-depth targeting choices are available
                      2. Basic demographic choices are available for a very broad range of interests, including brands, genres, performers, goods, and more
                      3. The ads can be "scaled," and you can manage your spending; the more you spend, the better the results you receive, but you can still spend as little as $1 per day.
                      4. With Facebook's learning algorithm, you can receive the most results for the least amount of money.
                      5. People that interact with you can be added to "Custom Audiences" so that you can display your ads later on for less money than it cost to first reach them.
                      6. There are also "Lookalike Audiences" which are “Custom Audiences” that contain 1+ million or more people that are similar to your fans.

                      Thus, you are able to…

                      Apply The Following Strategies To Grow Your Spotify Via Facebook Ads

                      • Direct listeners who are specifically interested in your Spotify profile
                      • Utilize Facebook's tools and algorithm to get more of those fans at a lower cost
                      • Boost your chances of fooling the Spotify algorithm into giving you free access to even more of your followers

                      Strategies To Grow Your Spotify Via Facebook Ads

                      Every time you put out a new song, you have the opportunity to:

                      • Pitch it to the Spotify editors
                      • Have it added to the Release Radar playlist of your listeners
                      • Have it included in the Release Radar playlist of Spotify users who have similar listening habits to yours

                      Release one song each month, this way you will increase the:

                      • Amount of pitches you obtain
                      • Length of time your song is on Release Radar
                      • Monthly growth of your stream and followers

                      Final Thoughts

                      Do not anticipate a return on your initial investment from your first campaign. However, fans who follow your profile will be informed of any upcoming releases, which might expand your fan base and increase the number of plays you receive. 

                      Keep in mind that it is not a race, it is a marathon!

                      For further information, keep an eye on our blog and Instagram to make the procedure as simple as possible.


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                        Posted on November 14, 2022

                        What Are The Social Media Predictions For 2023?

                        By John Reynolds
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                        Predicting what could happen next is challenging, but we will try with our 2023 forecasts for each of the big social media platforms. Without a doubt, TikTok and Meta both maintained their slow declines. On the other hand, Twitter is now going through a management change that can result in anything. So what can we anticipate for the social media predictions of 2023?

                        With everything going on, predicting what could happen next is challenging. But, we will try with our 2023 forecasts for each of the big social applications.

                        Although no one can predict the future with certainty, we are more tuned in than others to the most recent improvements. And while you will not find any brain-reading predictions of the far future in this article, you will find some realistic and likely prospective developments that might affect you over the course of the following year.

                        So let us get started!

                        Facebook

                        Big Blue, Zuckerberg's first social app, was once everyone's favorite social media platform. Facebook has had a difficult year. From losing popularity with young users to losing advertising revenue to Apple's ATT upgrade. Not to mention going through an identity crisis in the wake of TikTok's change.

                        Facebook has been the most affected platform as TikTok's short-form, the algorithm-led approach has shifted consumer patterns across the board. Nonetheless, Zuck and Co. claim that they have a strategy to turn things around.

                        Social Media Predictions For Facebook

                        More Content Suggested By AI

                        TikTok is the source of the AI-governed pattern. In other words, it prioritizes giving you the greatest user-generated content.

                        Zuckerberg clarified this point in a recent interview with The Verge, stating:

                        “What’s basically going to happen is that, over the next year or two, we’ll start showing more recommended content in the Feed. And we’ll know that we’re doing a good job because the content, in the beginning, is going to displace some other content, and either displacing that content is going to lead to negative feedback from people, and lead to people connecting with each other less in all the metrics that we focus on, or it will actually lead to people connecting more and being more satisfied with the product.”

                        Avatar Integration

                        By incorporating its digital avatars into additional locations inside the app, Meta hopes to increase interest in the metaverse. This way, avatars will be crucial components of engagement.

                        Instagram

                        Instagram is anxious to stay ahead of TikTok and is mimicking it at every opportunity. This strategy appears to have been successful so far since the app announced that it has 2 billion monthly active users.

                        What is expected to happen next on Instagram is as follows…

                        Social Media Predictions For Instagram

                        Instagram serves as a vital link between the physical world and the metaverse. Hence, the company is eager to develop stronger systems for artists.

                        In light of this, anticipate the addition of the following content production methods on Instagram in 2023:

                        • Augmented reality (AR) posts
                        • 3D content 
                        • NFT art
                        • Interactive ads

                        Twitter

                        Twitter is the most difficult scenario to foresee since, under incoming Chief Elon Musk, who knows what will happen next? Nothing from Twitter's past truly establishes any patterns, therefore anything is conceivable.

                        These predictions might thus be totally incorrect, but based on what Musk has so far demonstrated…

                        Social Media Predictions For Instagram

                        Musk has consistently stated that he wants to increase Twitter's revenue through subscriptions while also adding a layer to get rid of bots. This, unfortunately, is a crucial component of his strategy.

                        • Many businesses would probably pay for this service if Musk's new team took tips from these tools.
                        • The tools will be incorporated into an upgraded Twitter Analytics offering.
                        • The tools will be offered as a service along with access to its current range of Professional Profile display settings.

                        LinkedIn

                        Throughout the year, LinkedIn continues to report "record levels" of interaction. Now, they appear to include an increasing number of non-professional postings and updates.

                        Social Media Predictions For LinkedIn

                        In any case, LinkedIn is eager to continue expanding, so in 2023 you can anticipate the site offering additional information to assist job seekers.

                        In 2023, expect LinkedIn to continue with additional guidelines on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing listed opportunities.

                        TikTok

                        The most popular app right now is also, perhaps, the most controversial one. This is not so much because of the material it amplifies as it is because of its assumed or actual ties to the Chinese Government, which keeps the app under intense political inspection.

                        Social Media Predictions For LinkedIn

                        This might recur in 2023, forcing TikTok to more clearly isolate its data, which could result in a number of issues for the app. Could it really be prohibited in the United States and other countries? That continues to appear like a very likely scenario…

                        Last Words Of Advice From Your Friends At MusicPromoToday

                        There is a lot happening as usual, and the Elon Musk/Twitter situation really shakes things up and adds a new dimension of unpredictability to the area.

                        Although the metaverse and VR interfaces can represent the future, they are more likely to appear within the next year, with the most significant changes still brewing as technology develops.

                        Based on our study, the social media specialists at MPT Agency create a customized proposal that includes a social media page audit, a competitive analysis, and the scope of work. This will provide you with a fresh perspective on your current social media presence and a breakdown of the team's assistance. 

                        Check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about more services that help advance your musical career.


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