Posted on March 10, 2023 | By John Reynolds

Reaching Out To Online Reviewers: How To Pitch Your Music

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As an artist, getting your music reviewed by reputable online sources can be a key factor in building your fanbase and gaining exposure. However, reaching out to online reviewers can be challenging, especially if you’re not sure how to pitch your music effectively. 

In this article, we’ll explore some tips and best practices for successfully pitching your music to online reviewers. By following these guidelines, you can increase your chances of getting your music reviewed and reaching a wider audience. So, whether you’re an up-and-coming artist or an established musician, read on to learn how to effectively pitch your music to online reviewers.

Below are a few suggestions for crafting an email pitch that receives replies:

Keep It Simple

Keeping it simple is often a good rule of thumb in life. Nobody likes difficult things, especially not today! Make sure your request for media attention is explicit while making it.

Moreover, ensure your email goes directly to the topic and that your introduction (of yourself) is straightforward. Make every effort to make your email as legible and “respondable” as you can by keeping it brief, using bullet points, and including a few useful links that truly highlight who you are. All other information is just redundant.

Conduct Thorough Research

Determine your intended audience before asking someone to listen to your record for an hour and then write a review of it for an additional hour. Seek out names. If you are unable to locate the music editor’s name, personalize your email as much as you can with the information you do have.

Reviewers strongly dislike receiving generic emails from individuals who lack knowledge about the music genres they specialize in covering. Identifying the recipient’s name can significantly improve your chances of success. Furthermore, ensuring that the person you’re contacting covers your music genre can benefit you even more.

Craft A Straightforward Subject Line

It’s essential to have a clear subject line, but there are various ways to approach it, and opinions differ on which method is most effective. Whether you opt for a straightforward, humorous, or blunt approach, keep in mind that the subject line is the first thing a reviewer will see, and different subject lines may appeal to different individuals. Therefore, ensure that your subject line includes your band name so that the reviewer can easily locate your email among the numerous requests they receive.

Provide Targeted Information Links

Add links that distinctly point your recipient to the information they are looking for. Also, avoid sending too many links, since the crucial information will get lost in the noise.

You should pick no more than 2-4 links, depending on what you’re promoting: one to your website or EPK, one to the exact piece of material you want to receive publicity for, and perhaps one or two more connections to social media.

Include These In Your Pitch

  • Introduction paragraph
  • The ask
  • Your street cred
  • Your links
  • Farewells


It’s crucial to reply to your email inquiries. The toughest thing about waiting is that you frequently have no idea why you’re waiting. When a blogger is silent, it may be because they are unable to go through all of the emails in their inbox and have not yet gotten to yours.

Sometimes it happens because you sent it to the wrong email address. It might also be that they dislike your music. Even if you might never learn the true answer, there is a better chance that you will hear back if you follow up.

To Conclude

In conclusion, pitching your music to online reviewers can be a great way to gain exposure and reach a wider audience. By following the tips and best practices outlined in this article, you can increase your chances of success and ultimately get your music reviewed by reputable sources. 

Remember to keep your pitch concise and personalized, research your targets thoroughly, and provide clear links to your music and any additional information. With a well-crafted pitch and a bit of persistence, you can effectively connect with online reviewers and take your music career to the next level. Good luck! 

If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.

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