RND Freeman x Jupleci

PROJECT

Picasso

SERVICES DELIVERED

Music PR, Music Marketing

COUNTRY

United States

DATE

2020

Runaway Generation signees RND Freeman and Jupleci dropped their joint single “Picasso” in January 2020. The two hip-hop/RnBass artists partnered with MPT, ensuring the immediate success of the song. Throughout the entire duration of this campaign, MPT worked hard to establish a digital presence for the duet, creating content for their social media pages as well as encouraging conversations with fans. The Agency also put effort into digital and stream advertisement as well as extensive top-tier press coverage for the two artists who quickly received lots of positive feedback from fans and critics alike. Press includes notable hip-hop magazines like Rap-Up, HipHopSince1987, Elevatormag, HipHopWeekly, Thisis50, Earmilk, and more.

Some of MPT’s strategies to advance the duo’s career include:

  • Digital and Media Target Research
  • Social Media Planning and Execution
  • Top Press Placement 
  • Story Creation and Content Development
  • Digital Press Kit Creation (EPK)
  • Digital Streaming Promotion and Advertising 
  • YouTube Marketing 
  • Branding Consultation