Campaign Overview:

Kelly Monrow, was no stranger to the spotlight when she joined the MPT Roster. With roles in both films and hit TV productions like Lucifer, Kelly had just penetrated the music market when she signed up to our Rise to Fame Campaign. A full suite of social media, press and streaming services to get her new album Scars on Venus to hit a new milestone in the US Country-Rock industry.

Running from the Fall of 2022 to Q1 of 2023 the campaign consisted of launching the album and penetrating the Country Music Market as a visionary. The story arc was simple, Kelly Monrow’s album was based on a female empowerment narrative. It traced her life story through hardship and triumph and was made as a guide for women around the world to rebuild what was once broken. As the songs had already been released, the campaign began by re-aligning the releases and their branding so as to create a complete narrative for her re-entry in the industry. Kelly had a name in Hollywood but was new to the music media scene, MPT Agency’s role was to leverage her existing fanbase to develop a new more engaged one specifically in the United States & its country-rock communities. 

The vision of Kelly’s campaign was to scale her popularity so as to achieve specific landmark milestones that included: 

• YouTube Monetization
• Charting
• Editorial Playlist placements
• Milestone publications – Billboard, Rolling Stones
• Podcast Interviews
• 1 Million + streams on Spotify
• Label or Agent Contract

Song Exposure & Metrics:

• Scars On Venus – Album
  1. Over 5.5 million streams on Spotify
  2. 32 Editorial Playlists
  3. 18 Algorithmic Playlists
  4. 388 Curated Playlists

• YouTube – Music Videos
  1. Mama Said – 3.5 Million Views
  2. Jagged Heart – 271k views
  3. The Women – 535k Views
  4. Ain’t Mine – 352k Views
  5. Wake Up – 43k Views

Press Features & Interviews

• Maxim – Meet Model, Actress & Singer-Songwriter Kelly Monrow 
• Ok Magazine – ‘Mama Said,’ Kelly Monrow’s Dedication To Her Mother Dearest Breaks The iTunes Charts 
• Ocean Drive – Kelly Monrow’s ‘Mama Said’: The Country-Rock Anthem that Takes the Charts by Storm
• AmericanTop40 – Kelly Monrow’s Powerful Debut Album ‘Scars of Venus’ Is Now Out 
• Flaunt Magazine – Kelly Monrow Emboldens Repressed Voices With Recent LP ‘Scars of Venus’
• Earmilk – [VIDEO] Kelly Monrow drops visuals for bitter-sweet track “Wake Up”
• Bridge Magazine – Kelly Monrow: The Art Of Authenticity
• Music Mecca – INTERVIEW: Actress & Singer-Songwriter Kelly Monrow Talks Emotional New Video Single ‘Wounds’
• Essentially Pop – Kelly Monrow Breaks Into Apple’s Top 40 Pop Charts With Revolutionary Track ‘Mama Said’
• Grazia Magazine – Kelly Monrow: A Journey Through Art, Music and The Sacred Feminine
• The Gossip Guide –  KELLY MONROW EMBRACES HER SCARS & SHARES NEW THOUGHTS ON “WOUNDS”
• Finest Of EDM –  Scars of Venus Artist Kelly Monrow Reflects On Her Past Relationships
• Miami Music Buzz – Scars Of Venus Artist Kelly Monrow Teases New Video For “Wounds”
• Vibe My Life – Kelly Monrow Breaks Away From Her Chains With Scars Of Venus
• Fist Pumpers – It’s Time For Us To “Wake Up”, Says Kelly Monrow
• Records On Repeat – Kelly Monrow Gets Candid In New Music Video For “Wounds”
• House of Shakes – Another Exceptional Music Video From Kelly Monrow: “Wounds”
• Pop Cultr – Exposing Scars Of Venus: Kelly Monrow
• Vents Magazine – Kelly Monrow Shines Throughout her New Album Scars of Venus & Unveils  Breathtaking Music Video For “The Woman”
• This Song Is So Sick –  Kelly Monrow’s Music Video For “The Woman” Celebrates Female Empowerment
• Pinch of Sol – Discover The Unique Sound Of Talented Artist Kelly Monrow
• Peaches N Pop – Kelly Monrow’s ‘Scars of Venus’ Breaks Down Barriers For Silenced & Sidelined Women
• Groovy Tracks –  Kelly Monrow Bends and Blends The Sounds of Musical Freedom For Her Music Video of “The Woman”
• Hit Music TV – Kelly Monrow Shows Us What It Means To Be A Woman Through Scars Of Venus
• Sweet N Sour Magazine – KELLY MONROW DISCOVERS HER VOICE AGAIN WITH NEWLY RELEASED LP ‘SCARS OF VENUS’
• Nuevo Culture – Kelly Monrow’s ‘Scars of Venus’ Aims Straight For The Heart
• Pop it Records – Kelly Monrow Showcases Her Flawless Style In ‘Scars Of Venus’
• New Hit Singles-  After A Successful Acting Career, Kelly Monrow Enters Her Second Life As A Singer-Songwriter With New Album  Scars of Venus
• Stereo Saints –  Kelly Monrow Shares New Visuals From Debut LP ‘Scars of Venus’
• Ravers Heaven –  KELLY MONROW’S NEW MUSIC VIDEO “AIN’T MINE” IS A SONIC & VISUAL TREAT – OFF LP ‘SCARS OF VENUS’
• Im Plurnt – Kelly Monrow’s “Ain’t Mine” Music Video Leaves A Lasting Impression
• Trap A Holics – Stepping Into The Female Power With Kelly Monrow
• Dance Hits UK –  “Ain’t Mine” Artist Kelly Monrow Walks Away From Everything That Harms Her Soul
• Pop Dose Magazine – Kelly Monrow Opens Up About Scars Of Venus, Womanhood, And Past Experiences
• Coast 2 Coast – “Wake Up”: Kelly Monrow Battles Her Demons In A New Music Video
• Filthy Bangers Link Approved
• Street Stalkin- It’s Time To “Wake Up” Says Kelly Monrow
• Urban Hotness – Kelly Monrow’s Debut LP Scars Of Venus Embraces Womanhood
• Minimal Sounds –  Kelly Monrow Talks Life And Struggles In Recent Music Video “Wake Up”
• New Street – Scars Of Venus Artist Kelly Monrow Is Already Packed For 2023
• Late Night Stereo – Kelly Monrow Talks Success Of Latest Album Scars Of Venus
• Southside Jams – Kelly Monrow Blazes Her Talent In Powerful Music Video “Wake Up”
• Pop Spotlight UK – Kelly Monrow Shares Intimate Music Video For “Wounds
• All About Ginger – Kelly Monrow Follows Her Heart In Latest Video For “Wounds”
• Indie Land – From Dowdle To Monrow: Kelly Discusses Her Musical Debut With Scars Of Venus
• Mix Session DJs – Kelly Monrow Shares Deepest Emotions In “Wake Up”
• Just Bangers – Discover The New Queen Of Country Rock Kelly Monrow
• Electric Bounce – Kelly Monrow Gives An Emotional Performance With Recent Single “Wounds”
• Real Street Radio  – Is Kelly Monrow Dropping A New Music Video For “We Found It Tho”
• The Gossip Guide – KELLY MONROW EMBRACES HER SCARS & SHARES NEW THOUGHTS ON “WOUNDS”
• Hip Hop Magz – Scars Of Venus Artist Kelly Monrow Follows The Whisper In Her Heart
• Funk and Play –  Kelly Monrow Speaks About Love and The “Wounds” It Can Leave You With
• Rasta Sounds – “Tend To Your Own Garden First,” Says Kelly Monrow
• Mixtape Mixup – Kelly Monrow Continues Her Successful Streak Of Music Videos With “Wounds”
• EDM All Day –  Scars of Venus Artist Kelly Monrow Finds Peace & Solace In Her Music
• Spin 98 – Kelly Monrow Captivates Millions With Heartfelt Music: “Wounds”

Radio Interviews in the US

1. Total: 18
   1. The Culture News
   2. The Zach Feldman Show 
   3. Local Licks on KLBJ-FM Link 
   4. Ze Rock Porto 
   5. Frecuencia Millennial 
   6. El Rocanrosaurio 
   7. OVERVIEWisontheradio 
   8. Radio Flames 
   9. Maestro FM 
   10. KQNG FM 93.5 
   11. Kzhe Radio 
   12. The Sound Lab 
   13. Cashbox Radio
   14. The Edge Radio 
   15. SuperCountryHits.Net 
   16. Arc Radio 
   17. Lonely Oak Radio 
   18. TruCulture Radio

Challenges:

The campaign for Kelly Monrow’s album launch, “Scars on Venus,” was not without its challenges. One of the major obstacles faced by the team was creating an engaging social media campaign in the midst of a shifting algorithm. Social media platforms constantly update their algorithms, which can affect the reach and visibility of content. With the need to build a new, more engaged fanbase in the United States and its country-rock communities, the team had to adapt its social media strategy to ensure maximum exposure to Kelly’s empowering narrative.

Another challenge was booking live performances for Kelly due to the limited number of recorded videos of her previous live shows. Live performances are crucial for artists to connect with their audience, and they provide opportunities for exposure and fan engagement. Without a substantial library of live performance videos, it became difficult to showcase Kelly’s stage presence and musical prowess, potentially hindering efforts to secure live bookings and reach wider audiences through live events.

Despite these challenges, the campaign achieved significant impact, with over 5.5 million streams on Spotify, multiple editorials and algorithmic playlist placements, and impressive viewership on YouTube for certain music videos. The press coverage and radio interviews also helped increase Kelly’s visibility and contributed to her rise in popularity.

In conclusion, the campaign for Kelly Monrow’s “Scars on Venus” album faced challenges in adapting to social media algorithm changes and booking live performances with limited live video content. However, the team’s efforts and Kelly’s compelling narrative ultimately led to substantial success in the country’s rock industry, paving the way for her journey as an artist and empowering women around the world through her music.

Fan Engagement:

Fan engagement played a crucial role in the success of Kelly Monrow’s “Scars on Venus” album launch campaign. Leveraging social media and other digital platforms, the team focused on building a passionate and dedicated fanbase around Kelly’s empowering narrative. By regularly posting engaging content, sharing behind-the-scenes glimpses, and interacting with fans through comments and messages, they fostered a sense of community and connection. Additionally, the team encouraged user-generated content, such as cover videos and fan art, to further involve the audience in Kelly’s journey. The dedication to fan engagement resulted in increased organic reach and word-of-mouth promotion, contributing to over 5.5 million streams on Spotify and achieving milestone publications in prominent media outlets. The genuine connection established with fans not only amplified Kelly’s impact but also laid the foundation for a loyal following ready to embark on future musical endeavors alongside her.

Impact:

1. The song was Charted 3 times on Itunes
2. Itunes France – no. 26 – Rock
3. Itunes USA – no. 42 – Country Mama Said
4. Itunes USA no. 34 – Rock Women