MAR
Multi-Single Release CampaignsMAR has positioned herself as one of the most vibrant emerging voices in today’s Latin music.
The daughter of the iconic Marco Antonio Solís and Cuban-American businesswoman Cristian Solís, MAR grew up surrounded by art. She officially debuted in 2022 with “Quédate,” followed by tracks like “Calavera” and her rendition of “Más que tu Amiga.” Since then, she has shined on stages such as Palacio de los Deportes in Santo Domingo, WiZink Center in Madrid, London Palladium, Olympia in Paris, and Mexico’s Auditorio Nacional. She has shared the stage with Reik, Luis Fonsi, Gloria Trevi, Danny Ocean, Camilo, and Manuel Turizo.
Her rise also earned her red-carpet presence at the Latin Grammy Awards and an official invitation to perform at the Billboard Latin Music Awards.
Campaign Overview
MPT Agency developed a multi-market rollout that combined visual storytelling, press amplification, influencer activation, and strategic release planning across Mexico, the United States, and Europe. The campaign positioned MAR as one of the fastest-rising newcomers in Latin pop.
To achieve this, MPT Agency shaped a premium public identity for MAR, crafting a clear narrative and establishing her as a modern Latin Pop artist with heritage-driven depth. Despite tight timelines and rapid international coordination, the team secured global visibility through major media outlets and high-impact billboard placements across Times Square, the Hollywood Strip, and prominent European cities, maintaining consistency and quality across all markets.
Weekly strategy sessions helped refine MAR’s interview presence and strengthen her connection with fans, while social insights boosted her engagement across Instagram and TikTok. The campaign surpassed fifteen million combined views, unlocked monetization across major platforms, and positioned MAR as a rising international performer with growing touring demand.
Results
Spotify Performance:
“Quédate” reached over 750K streams, “Calavera” surpassed 800K, “Más Que Tu Amiga” crossed 700K, and “Taking Back Your Heart” continued its upward trend with more than 70K streams.
YouTube Growth:
“Quédate” exceeded 6.2M views, “Calavera” achieved more than 7M views, “Más Que Tu Amiga” passed 8.7M views, and “Taking Back Your Heart” collected more than 3M views across official uploads.
Press and Media Exposure:
Coverage secured with Billboard, Hollywood Unlocked, GMARO Magazine, Haute Living, Wonderland, Power 105.1, Kiss FM, iHeartRadio, and other major U.S. and Latin outlets, elevating MAR’s profile across global markets. Her award-season presence further strengthened this momentum, increasing recognition across the Latin music industry.
Audience Expansion:
MAR’s fanbase grew across the United States, Mexico, Spain, France, Italy, and Latin America through influencer campaigns, viral music videos, cross-platform promotion, and sustained press visibility. Enhanced visibility from international OOH placements also contributed to accelerated audience growth.
Playlist Features
Press Features & Interviews
