Client Background:

• SSO Sneezy is an up-and-coming artist in the rap genre with a growing fanbase.
• He recently released a music video called “Buss Down” and was looking to increase its views and reach a wider audience.
• He was also looking to grow his following on social media platforms, particularly Instagram and TikTok.
  

Campaign Objective:

• Increase the views on SSO Sneezy’s “Buss Down” music video. Find targeted/ engaging audiences in the East Coast. 
• Promote the video to a wider audience and help establish SSO Sneezy as a rising artist on YouTube during a basic 2-week campaign. 
• Grow SSO Sneezy’s following on Instagram and TikTok.
  

Campaign Strategy:

• Our team created a 2-week music marketing campaign that included outreach to radio outlets, social media influencers, and YouTube advertising for the music video.
• We also provided client consultation services to help SSO Sneezy grow his following on Instagram and TikTok.
• We conducted an audit of SSO Sneezy’s social media profiles and provided recommendations for optimization.
• We created a content strategy for SSO Sneezy’s social media profiles and provided guidance on best practices for engagement and growth.
  

Campaign Results:

• Within the first 2 weeks of the campaign, the “Buss Down” music video reached 50K+ views on YouTube. Growing channel by 700+ subscribers and over 500 likes on the video.
• The video was featured played on MTV, VH1, BET and was promoted by 20+ social media influencers through Instagram stories. 
• The video was also featured on 3 major YouTube influencer channels with over 100K subscribers for 24 hours for exposure. 
• SSO Sneezy received positive feedback from fans and gained new followers on his social media platforms.
• SSO Sneezy’s Instagram following grew to 21K followers and his TikTok following grew to over 10K followers.
  

Conclusion:

• The 2-week PR campaign and client consultation services were successful in increasing the views on SSO Sneezy’s “Buss Down” music video, promoting it to a wider audience, and helping SSO Sneezy establish himself as a rising artist in the rap genre.
  
• SSO Sneezy’s Instagram and TikTok followings grew significantly, which helped him expand his fanbase and promote his music to a wider audience.