Nâdiya
“DJ!” Release & Brand Expansion CampaignNâdiya is an established French artist known for her blend of electronic and pop-driven sounds, combining a strong creative identity with international appeal. With a track record of hit releases and a growing digital presence, she continues to expand her influence through music, live performances, and brand collaborations.
Nâdiya has collaborated with major international artists such as Kelly Rowland and Enrique Iglesias, and achieved multiple hit records including her chart-topping single Et c’est parti… featuring Smartzee, which continues to generate impressive streaming and YouTube numbers.
Campaign Overview
MPT Agency partnered with Nâdiya to support the release of her single DJ! through a campaign focused on social media optimization, press visibility, and brand partnerships.
Our team executed a comprehensive social media strategy, optimizing metadata across Instagram, TikTok, and YouTube, creating a structured content calendar, and producing assets including teaser videos, cover arts, and mockups. Weekly content planning integrated trending formats and audio into her digital presence, ensuring maximum engagement.
Beyond social media, we facilitated strategic outreach and brand activations, securing collaborations with cosmetics companies Payot and Garancia while opening new opportunities in live performance and touring.
Press exposure was amplified through high-tier blog placements such as Women On Topp, combined with top radio features and a Spotify advertising campaign, driving both visibility and audience growth around the single.
Results
Press & Media: Featured in leading blogs such as Women on Topp and on international radio stations.
Brand Collaborations: Partnerships secured with cosmetics brands Payot and Garancia.
Social Media Impact: Optimized profiles, consistent posting, and trend-driven strategies boosted engagement.
Streaming Growth: Spotify advertising expanded the reach of DJ! across new audiences.
Opportunity Generation: Touring and collaboration leads established for long-term expansion.
Press Features & Interviews
