Lux Beauregard




Music PR, Music Marketing, Content Creation, Artist Branding


United States



Indie/Pop singer-songwriter Lux Beauregard joined forces with MusicPromoToday for her debut song “Fireworks,” which is about the bittersweet feeling of life and how beauty and tragedy often coincide. Lux likes to mix indie pop, chamber pop and baroque pop into her sound, recounting her music as cinematic and surreal.

Collaborating with MPT Agency, Lux Beauregard had a massive success with “Fireworks,” amassing thousands of streams across different platforms, and earning her enough exposure and recognition to continuously release new tracks. With MPT Agency’s professional and strong market presence, “Fireworks” received amazing opportunities and placements, including but not limited to, top-tier radio and blogs. MPT Agency’s savvy team of designers came up with a unique color palette and implemented these brand colors in top-notch visual creation in accordance with the artist’s brand identity.

Focusing on improving Lux’s social media engagement and presence, MPT Agency also launched successful branding  and SM advertising campaigns, bringing great attention and reach to Lux and her debut song.

MPT contributed in: 

  • Media Exposure and Press Release
  • Social Media Strategy and Planning
  • Digital Media Marketing
  • Digital Streaming Promotion and Advertising
  • Influencer Marketing
  • Branding and Design

Social Media content creation and direction:

Listen to “Fireworks” here: