Lil Wayne


How to Love / She Will


- Music Marketing
- Music PR


United States 🇺🇸



Introduction:Lil Wayne (AKA Dwayne Michael Carter, Jr.) has been in the rapping game since the age of 9, when he was the youngest artist to be signed to Cash Money Records. Since then, he has continued to dominate the world of rap music, releasing a total of 9 albums until Tha Carter IV, which included the tracks “How to Love” and “She Will”, some of his biggest hits of all time. “How to Love” is a slower, more acoustic song compared to what Weezy usually puts out. It’s dedicated to “women who don’t know how to love because there’s deep reasons for them not knowing how to love”. Weezy reached out to MusicPromoToday for help promote his brand.

MusicPromoToday took initiative and released the singles and videos for “How to Love” and “She Will”. Here are some examples of the outcome of MPT’s hard work:

1. “How to Love”

  • Peaked at #2 on the Billboard US charts
  • Won the Billboard music award for top streaming song
  • Reached #5 on Billboard hot 100
  • Reached #1 on the Rhythmic Top 40 Billboard
  • The track was remixed by several artists including: Enrique Iglesias, Tinashe, Demi Lovato, and Justin Bieber
  • Garnered more than 200,000,000 million viewers on YouTube, with 15% of viewers engaged on social media
  • Was a trending topic on Twitter for 48 hours, with more than 2 million tweets

2.“She Will”

  • Sold over 250,000 copies in the first week
  • Over 3.5 million copies were sold within 3 months of release
  • Garnered more than 50, 000, 000 million viewers on YouTube. It engaged 20% of viewers, who either commented or shared the video on social media
  • Beat the Guinness World Record for most likes on a post in 24 hours

3. Tha Carter IV- Album

  • Over 940,000 copies of the album were sold upon the first week of its release in USA
  • Increased Twitter followers by over 500,000 in a month
  • Increased Twitter engagement by 500%