Introduction

In 2024, MPT Agency embarked on a comprehensive campaign to establish Bruklin as debut star in the global pop landscape. The campaign is ongoing.

The campaign focused on the launch of several singles, including Magic Show, Daydreaming, Good Cry, Stay Friends, and No Contact. By leveraging strategic advertising, PR outreach, TikTok influencer engagement, and playlist placements, Bruklin’s singles gained significant traction across multiple platforms, charted globally and secured millions of streams.

This case study outlines the execution, results, and key achievements of Bruklin’s campaign.

Bruklin Links

• Instagram 
• TikTok
• Spotify
• Apple Music
• Youtube 

Phase 1: Launch Strategy and Early Momentum

Objective:
To create early buzz for Bruklin’s singles and introduce her to target audiences globally, with a focus on streaming platforms, social media, and TikTok-driven virality.

Execution

Global Platform Advertising

Spotify:

• MPT Agency ran targeted ad campaigns to drive streams, focusing on top-performing tracks such as Magic Show and Daydreaming.

• Ads achieved a CTR of 48% and generated 8.1M impressions in August alone.

• Bruklin’s total Spotify reach grew to 6.71M playlist reach, with 402 playlists featuring her songs by the end of December.

Top Performing Tracks on Spotify (by total streams):

1. Stay Friends – 1,686,422 streams

2. Magic Show – 1,670,262 streams

3. Daydreaming – 812,908 streams

4. No Contact – 716,449 streams

5. Good Cry – 239,967 streams

YouTube:

• Ads promoting Daydreaming and Magic Show reached 9.3M impressions and amassed 2.2M video views, maintaining a strong 48% view rate.

• Key metrics showed consistent growth across all releases.

Notable YouTube Stats:

• Good Cry (Official Music Video) – 1.8M views (1 month ago)

• Daydreaming (Official Music Video) – 2.3M views (2 months ago)

• No Contact (Official Lyric Video) – 1.6M views (4 months ago)

• Magic Show (Official Lyric Video) – 265K views (5 months ago)

• Magic Show (Official Music Video) – 3.9M views (5 months ago)

• Stay Friends (Official Music Video) – 3.9M views (5 months ago)

• Stay Friends (Official Lyric Video) – 83K views (6 months ago)

TikTok Influencers

• MPT collaborated with 482 TikTok influencers to create viral moments for Bruklin’s tracks, generating over 2.15B views on TikTok content related to her music.

• Influencers like Julia Gal (8.2M followers) and Nanu (7.94M followers) posted high-performing videos, fueling virality.

iTunes Charts & Playlist Placement

• MPT worked with Spotify editorial teams and independent curators to secure Bruklin’s tracks in key playlists:

  • Magic Show: Peaked at #72 in the USA

  • Good Cry: Peaked at #48 in Pop Charts

  • Daydreaming: Featured on Pop Star Vibes (#20) and Chill Pop Moments (#14)

  • Other placements: Fresh Finds Pop (#1), Weekend Mood (#9), Indie Pop Vibes (#14)

Early Results

Spotify Streams:

• Magic Show accumulated 1.25M all-time streams by November, with 285K weekly growth in August alone.

• Daydreaming reached 328K streams by November.

TikTok:

• Over 63.3K profile likes, 1.07M video likes, and 43.2K shares contributed to high engagement rates.

Phase 2: PR and Media Outreach

Objective:
Expand Bruklin’s reach in mainstream media and position her as a rising pop icon with a modern sound.

Execution

Press Coverage

MPT Agency secured features across influential outlets, such as:

• Pop Cultr: Spotlight on Bruklin’s aesthetic and rising trajectory.

• Power 105.1: Interview diving into Bruklin’s creative process.

• IHeart: Highlighted her tracks in their “Top 10 of the Month.”

• Hollywood Life: Covered the viral TikTok success of Daydreaming.

• Rolling Stone UK: Celebrated her chart-topping success.

Notable Radio Placements:

• Channel R Radio and KALX 90.7 FM featuring Magic Show on their Pop segment.

• KCSB 91.9 FM spotlighting Daydreaming.

Social Mentions

Partnerships with Instagram and TikTok influencers drove significant mentions and coverage, including:

• @PopItRecords: “The next big thing in pop music.”

• @PinchOfSol: Featured Daydreaming on their trending playlist.

YouTube Growth

• Total views reached 13M+, with Magic Show contributing 3.9M views alone.

Phase 3: Sustaining Momentum Through Multiple Releases

Objective:
To build on the success of Magic Show and Daydreaming, sustain momentum with follow-up releases, and maintain visibility across platforms.

Execution

1. Sequential Release Strategy

• Good Cry – Released in October, promoted heavily via Instagram ads.

• Stay Friends – Released in November, accompanied by a music video that secured 533K YouTube views in two weeks.

2. Creative Campaigns

• MPT designed bespoke marketing content for TikTok trends, encouraging user-generated content for Stay Friends and Good Cry.

• Influencer videos drove engagement, contributing to over 317K weekly streaming growth for No Contact.

3. Radio Push and Chart Placements

• Continued securing radio plays and re-pitched Magic Show to hit international playlists, sustaining its popularity.

Results and Key Achievements

Spotify Performance:

• Monthly listeners peaked at 571K in October.

• Total streams surpassed 5.1M.

• Magic Show remained her top track, reaching 1.67M streams and driving high playlist engagement.

TikTok Impact:

• TikTok videos featuring Bruklin’s music garnered over 2.15B views, ensuring continuous discovery.

• Influencers like Julia Gal and Nanu contributed to viral spread, particularly for Stay Friends.

Press & Media Coverage:

• Featured in 40+ articles and radio interviews, establishing her presence in music and lifestyle media.

• Outlets like Pop Cultr and Peaches N Pop highlighted her as a breakout star in 2024.

Charting Success:

• Magic Show: Peaked at #72 USA, featured on #48 Pop Charts for two days.

• Daydreaming: Charted globally at #32, boosting credibility as a rising artist.

Radio Performance Overview for Bruklin

Total Radio Plays: 2,211
Total Radio Stations: 86

Most Played Tracks:

1. No Contact – 1,155 plays

2. Magic Show – 707 plays

3. Good Cry – 170 plays

4. Daydreaming – 98 plays

5. Stay Friends – 83 plays

Key Highlights

• Widespread Reach: Airplay on 86 radio stations, spanning digital, SiriusXM, and traditional radio.

• Steady Growth: From August 2024, radio plays grew consistently, peaking in November and December.

• Track Success: No Contact dominated with over 1,150 plays, followed by Magic Show.