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Power Jackson

Love & Hate EP and One Love Album Rollout
Country
United States, Worldwide
Services Delivered
Content & Video ProductionCreative Direction & Visual AssetsInfluencer & Fan EngagementMerchandising & DistributionPress & Media CampaignsSocial Media Strategy & ExecutionStrategic Pitching to Modeling Agencies

Power Jackson, a talented rapper, singer, and songwriter, has rapidly emerged as one of the most innovative names in the mainstream music industry. Known for his blend of Hip Pop and Rap & B, Power Jackson’s ability to create music that resonates deeply with fans has cemented him as a true trailblazer in modern music culture. With each release, Power continues to break boundaries.

As an artist, Power Jackson has captured the attention of major labels, brands, and industry influencers, with a growing global following eager to support his every move. His constant evolution has made him a favorite among tastemakers, positioning him to reshape the future of music and fashion.

Campaign Overview

MPT Agency partnered with Power Jackson to roll out the highly anticipated Love & Hate EP and One Love album, two major milestones in his career. The campaign was designed to elevate Power’s visibility in both the music and fashion industries. Our strategy involved a press and media campaign, including high-profile blog placements and targeted outreach to top-tier outlets. We delivered strategic social media campaigns, working closely with influencers to build excitement around the releases.

The team also produced standout visual assets and videos to amplify Power Jackson’s brand, complementing the powerful messages in his music. With a focus on creative storytelling, we optimized Power’s presence across platforms, ensuring his fanbase felt connected and engaged every step of the way.

Additionally, MPT Agency spearheaded high-impact advertising and streaming promotion, targeting top-tier platforms like Spotify and Apple Music. Power Jackson’s unique position within the music industry also led to partnerships with fashion agencies.

Results

Press Placements: Power Jackson was featured in an array of high-profile outlets, including GQ, Playboy, Rolling Stone, and Billboard.

Media Representation: MPT Agency’s press team handled consistent and strategic communication with journalists, ensuring Power Jackson’s name was always front and center in the latest headlines.

Streaming Success: Love & Hate EP and One Love Album saw massive success on platforms like Spotify, with over 100k+ streams, while YouTube garnered 1.6 million views in under a year.

Brand Collaborations: Power’s growing influence led to multiple collaborations with top brands, fashion labels, and companies eager to align with his image.

Fan Engagement: MPT Agency supported the growth of Power Jackson’s fanbase, helping his music and message reach more fans and gain traction across social media.

Press Features & Interviews