Lil Pump & MARGO
“KUKAREKU” Release CampaignMARGO, the rising Russian pop star backed by Filipp Kirkorov, joined forces with American rapper Lil Pump for the explosive international collaboration KUKAREKU. The track merges Russian pop hooks with Western trap beats, embodying a bold fusion of cultures and a new wave of East-meets-West crossover energy.
The partnership positioned MARGO as a breakout international act while reintroducing Lil Pump to new global audiences. Together, they bridged fan communities through a high-impact digital campaign driven by visuals, humor, and viral appeal.
Campaign Overview
MPT Agency developed a full rollout strategy for KUKAREKU, focusing on cross-platform virality and audience conversion across TikTok, YouTube, and major streaming platforms. The campaign included localized ads across global markets, editorial pitching and playlist submissions, and influencer-driven short-form content designed to build traction both before and after the release.
Through smart synchronization of TikTok trends, and playlist optimization, “KUKAREKU” gained immediate attention across both Eastern European and U.S. markets.
Results
- TikTok Performance: Over 3,5K videos, 35M total views, 44K likes, 469K shares, and 45K comments – with content categories led by singing, dancing, and lip-syncing.
- Streaming Growth: Surpassed top-10 on Apple Music Russia, entering trending charts across Eastern Europe.
- YouTube: The music video reached 1M views within weeks and is now close to 2M.
- Virality Beyond Campaign: Although the official promotion period has ended, KUKAREKU continues to generate new TikTok content, with fan-created videos and remixes keeping the sound active across regions.
- Audience Expansion: Exposure in US further elevated MARGO’s international presence while re-energizing Lil Pump’s profile among Gen Z users.
Playlist Features
