D.O.
“DUMB” Release CampaignD.O., globally recognized singer, actor, and member of the record-breaking K-pop group EXO, continues to redefine his artistry through his solo work. D.O. merges classic pop sensibility with alternative and R&B undertones.
After a string of acclaimed solo projects, he returned in 2025 with DUMB, a collaboration with Penomeco. Dumb blends rock, pop, and indie, and marks a confident new era for D.O.
Campaign Overview
MPT Agency partnered with D.O. to execute a comprehensive rollout campaign for DUMB. Having previously collaborated successfully with PENOMECO, MPT Agency was entrusted once again – this time to lead a joint project that unified both artists’ creative directions under one strategy.
Our team coordinated iHeartRadio placements and press features, managed editorial pitching and playlist submissions, and supported the campaign with advertising strategies to boost visibility and engagement.
Results
Streaming Growth: Surpassed 1 million Spotify streams within weeks of release, earning editorial playlist support and sustained engagement across markets.
YouTube Performance: Garnered over 550K views and 60K likes on YouTube in the first month, driving strong viewer retention and fan discussion
Press & Media Exposure: Digital features and music blog coverage spotlighted D.O.’s unique sound direction and authenticity.
Audience Expansion: Optimized global targeting and fan engagement strategies boosted reach across Asia, Europe, and North America.
Playlist Features
Press Features & Interviews
