MPT’s Deep Dive: Innovative Music Marketing Campaigns 2023 Edition
By Yvonne Martin
In 2023, the music industry witnessed a revolution in marketing strategies, with artists like Fatboy Slim, Flume, and The King Khan & BBQ Show leading the charge. Breaking the traditional boundaries, these artists employed innovative music marketing campaigns, setting a new standard for creativity and performance.
Their unique approaches not only captivated audiences but also significantly amplified their reach and influence. This article delves into the ingenious marketing strategies of these artists, offering valuable insights into the 2023 music industry trends. Discover how Fatboy Slim’s virtual reality concert, Flume’s environmental soundscapes, and The King Khan & BBQ Show’s TikTok sensation contributed to their success. Explore the power of novel marketing strategies in music and learn how these high performing music campaigns have redefined the landscape of music promotion.
Best Use of TikTok in Music Marketing : “Love You So” by The King Khan & BBQ Show
TikTok has been taken over by the viral phenomenon “Love You So” by The King Khan & BBQ Show. The song’s infectious melody and heartfelt lyrics have resonated with fans around the world, prompting a slew of new TikTok clips dealing with romantic and devotional themes. With its fast paced and jumpy musicality, the song allows for creators to have a fluidity in its use. This is one of the main parameters for a successful song on TikTok, virality is directly correlated to fluidity. Outside of a direct campaign sent out to creators, this fluidity once properly paired in an original setting comes out naturally amongst the millions of UGC’s that are produced each day. The track can be used for a heartfelt moment just as its chorus can be used to mark a comedic tone.
It’s clear that TikTok played a significant part in bringing “Love You So” to the attention of the general public. Users all across the world are sharing their love stories through the song on TikTok, demonstrating the app’s unique ability to bring people together through shared musical experiences. The lyrics of a song may have deeper meanings than what is conveyed in a TikTok video.
The film “Love You So” explores the feelings and events that occur in a lasting love. The lyrics paint a picture of an everlasting love between two individuals who are determined to stick by one another through thick and thin. The song’s central theme is encapsulated in the chorus: “I love you so, I’ll never let you go,” which speaks to the powerful force of love that ties people together.
The success of the “Love You So” innovative music marketing campaign demonstrates the power of social media in music promotion. However, the song’s core values of love, dedication, and loyalty go well beyond its popularity as a TikTok trend. With this newfound insight, I have a whole new level of respect for this TikTok smash. The song today is at 34.4 million videos attached to it. [3]
According to their wikipedia page, The King Khan & BBQ Show is a Canadiangarage rock duo from Montreal, Quebec, Canada, who mix doo-wop and punk. The band is composed of former Spaceshits bandmates Mark Sultan and Blacksnake, alias King Khan. Mark Sultan, under the pseudonym BBQ, contributed vocals, guitar, tambourine, bass drum, and snare drum, while King Khan provides lead guitar and vocals. An entertainer named Leo Chips, formerly known as Age of Danger of the Deadly Snakes, (the SHOW in King Khan & BBQ Show) joined the group as a drummer and organist for some shows during the Invisible Girl U.S tour in 2009.[1]
Best Live Stream in Music Marketing– Fat Boy Slim & Engage
A breakthrough virtual reality concert by famous DJ Fatboy Slim and Irish metaverse firm Engage lasted 45 minutes and gave listeners an out-of-body experience. Customers including KPMG and Kia as well as educational institutions like Stanford and Oxford Universities used Engage’s platform to host the performance.
The concert’s extravagant, fantasy settings provided an escape from the mundane and has completely changed the way the world seas music marketing. The concert was a surreal trip through time and space, starting in a 1950s cafe and ending with the audience skydiving with dancers dressed in gold. Fatboy Slim, whose real name is Norman Cook, embraced the unconventionality of the metaverse by stressing the concert’s intention to produce experiences impossible in the real world.
Engage wanted to make a statement, and the performance was a great way to do so. CEO Dave Whelan stated that the event was planned to bring a professional audience to the platform by using a famous musician to appeal to the age demographic of their user base. The success of the event proved the potential of the platform, which abandoned static concert halls in favor of the ever-changing possibilities of the metaverse.
“We at Engage have bigger plans than just putting on concerts; we want to be “the LinkedIn of the metaverse.” The platform is already being put to use in a variety of contexts, from online conferences to virtual reality (VR) dealership visits. However, the company has difficulties in attaining mass adoption because users need to invest in new hardware like VR headsets, highlighting the tension between current technology and the future of the metaverse.”
Flume’s distinctive approach to music revolves around creative freedom. He chooses to diverge from algorithms, opting for introspective and intriguing layers in his soundscapes. Flume’s music success, including a Grammy Award for his second album “Skin,” has led to worldwide recognition, with his singles amassing billions of streams on Apple and Spotify.
Music Marketing Strategy
In line with his environmental inspiration, Flume aligns with the Environmental Music Prize, launched at the U.N. Climate Summit (COP26) in 2021. This initiative celebrates artists creating music that underscores the beauty of nature and humanity’s connection to it. The Prize provides finalists with recognition, media opportunities, performance chances, and workshops with environmental leaders, facilitating a cultural shift towards environmental conservation.
The Environmental Music Prize includes music of all styles and genres that create a connection with nature and promote a desire to protect our ecosystems and biodiversity. The shortlisting committee for the 2023 finalists comprises music ambassadors, artists, and industry professionals. [5]
FAQ on Innovative Music Marketing Campaigns
1. How can artists use innovative music marketing to stand out in a saturated industry?
Artists can differentiate themselves by leveraging unique storytelling techniques, creating captivating visual content, and embracing interactive experiences.
By utilizing data analytics, artists can identify niche markets and tailor their marketing efforts to reach specific demographics.
Collaborating with influencers, brands, or other artists can help expand their reach and tap into new fan bases.
2. What role does user-generated content play in innovative music marketing?
User-generated content has become a powerful tool for artists, as fans actively participate in promoting their music.
Encouraging fans to create covers, remixes, or dance routines to their songs can generate organic reach and engagement.
Artists can leverage user-generated content by sharing it on their social media platforms, providing recognition and building a sense of community.
3. How can live streaming and virtual concerts enhance music marketing efforts?
Live streaming platforms allow artists to perform and interact with fans in real time, creating an intimate and authentic experience.
Virtual concerts provide a global reach, allowing artists to connect with fans from different parts of the world without physical limitations.
These digital experiences can be monetized through ticket sales, exclusive merchandise, and virtual meet-and-greet opportunities.
4. What are some successful examples of innovative music marketing campaigns?
Beyoncé’s surprise album releases, such as “Lemonade” and “Homecoming,” created a buzz and generated massive attention without traditional promotional campaigns.
5. How can artists use data analytics to make informed marketing decisions?
Streaming data can reveal valuable insights about which songs are resonating with audiences, allowing artists to prioritize promotional efforts.
Social media analytics provide information about audience demographics, engagement patterns, and preferences, enabling targeted marketing campaigns.
Touring data can help artists identify cities or regions with high demand, optimizing tour schedules and maximizing ticket sales.
6. What are the key benefits of innovative music marketing for independent artists?
Innovative music marketing levels the playing field, allowing independent artists to compete with major label acts.
The cost-effectiveness of digital platforms enables independent artists to reach a global audience without significant financial investments.
By embracing creativity and authenticity, independent artists can stand out and cultivate a dedicated fan base.
The 4 Golden Rules For Artists To Succeed In Today’s Fast-Paced Music Industry
Interested in reading more about some of the top music marketing campaigns out there ? Keep reading to find our 2020 list!
Best Use of TikTok 2020 – Ashnikko
Ashnikko’s first huge moment happened in 2019, when her song “Stupid” went viral on TikTok. As a result, she gained over 3 million followers globally.
In 2020, for her new single called “Daisy” the team partnered with Beats by Dre headphones for a campaign on TikTok. The gist of it was to create a hashtag #BeatsDaisyChallenge and have fans create content that was related to each of the Powerbeats Pro headphones colors (blue, yellow, red, and pink).
The fans were informed that the content they create would have a chance to be featured in Ashnikko’s final music video. The #BeatsDaisyChallenge hashtag amassed over 10.4 billion views on TikTok and there were over 3 million fan video entries — a real explosion of interest.
Insights
But Ashnikko’s team had more planned: they asked fans to create versions of “Daisy”, changing the audio and making it personal. Several user-generated sounds of “Daisy” were very popular and overall the team reported over 3.7 million video creations – including videos from TikTok superstars, Adison Rae, Bella Poarch, James Charles and One Direction’s Liam Payne, and others.
Campaign budget – £25,001+ Audience age – 14-18, 19-24, 25-34 Audience gender(M/F) – 30% / 70% Location – Global
Very simple in its essence, Ashnikko’s campaign made good use of the platform. Truth is, any musician can use their TikTok to encourage fans to create content. This already guarantees huge engagement but you can always throw in a reward — a chance to be featured in a music video.
This is a great strategy because people want to be part of a community rather than just watch a musician perform. In 2020 especially, this strategy worked wonders because people were short of entertainment and engaging them like Ashnikko did was guaranteed success. Moving forward, you can take this plan of action a step further and add your own twist to it.
Best Live Stream – Disclosure
The brotherly duo band Disclosure from the UK won the best live stream award through their album “Energy“. The team had an immersive met-verse built over 100 million blocks in Minecraft. The band’s third album, “Energy” brought beautiful landscapes of Croatia into the theme since the music was live streamed from Plitvice Lakes, a stunning location reflecting the album’s cover.
Knowing that many gamers prefer electronic music, the team decided to commission the Energy Minecraft Experience, allowing players to immerse themselves in the deep caves of the realm while also listening to Disclosure’s magnificent music. Produced by Cercle and Amazon Music, this album brought the band over 1 million views in the first 6 hours and their Facebook post reached over 7 million people.
Insights
Campaign budget – £25,001+ Audience age – 14-18, 19-24, 25-34 Audience gender(M/F) – 50% / 50% Location – Global
The team reported that over 25% of the growth that month happened in 12 hours of the stream. The band’s Twitch channel also experienced a huge influx of followers as the album was featured in UK’s top 5 albums and reached over 130 million global streams.
Music MarketingStrategy
Using Minecraft as a way of gaining more fans interested in Disclosure’s unique art was a spectacular success. Of course, we are not encouraging anyone to copy another’s style or methods, but rather take an idea and perfect it in your own way. Utilising the huge numbers of the gaming industry while giving them something new and fun to explore is a great place to start.
You could pick a game you really enjoy playing and see if the owners/creators would like to partner with you. Otherwise, you could also come up with a different industry altogether, and partner with, say, cooking or sports companies.
For his debut album, this artist chose to be carbon-neutral. Poland-born, Berlin-based singer Wojtek Szczepanik used his work to raise awareness about the climate crisis and emissions that directly connect to the music industry. Frankly, it’s unbelievable that no one else has considered this aspect of music.
Wojtek also launched a CO2 tracker website that showed the exact amount of emissions at this or that phase of production and provided some tips on alternatives. This initiative is truly impressive, making masses of musicians and listeners rethink their carbon footprint.
Insights
Campaign budget – £2,001- £5,000 Audience age – 14-18, 19-24, 25-34 Audience gender(M/F) – 50% / 50% Location – Global
Together with his manager, Wojtek organized a seminar on music production in a carbon-neutral way at Reeperbahn. As a debutant, Wojtek reached over 140K people through his album, and his TikTok account grew in engagement from 0 to 4K+ in the form of likes and comments. See more stats on the left.
Music MarketingStrategy
Well, it’s never an easy task to come up with something new and authentic. Wojtek and his team focused on something the artist is passionate about and something that is a truly pressing issue for the planet, making his album global in the core sense of the word. As an artist, think about what you are passionate about, what issues do you really care about and how you can channel it into your work to provide global value.
Every campaign has a tailored, unique strategy. The key here is customizing and making sure to speak to your target audience, all this – without overselling. The typical cookie cutter campaigns usually do very little for the artist’s promotion, make sure to plan and invest time to properly plan your ‘pre’ and ‘post’ release campaigns . Unlock the potential of your next release and music marketing campaign through actionable, trusted methods and audience targeting with MPT Agency (MusicPromoToday) – creating highly tailored music marketing campaigns since the day it was established, bringing artists global recognition.
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Posted on May 24, 2023
The Ultimate Guide For Marketing New Music 2023 Part 3: Strategic Planning
By Shawn Spence
Introduction
Welcome to the third part of our comprehensive guide on marketing new music! In this installment, we will dive into the crucial aspect of strategic planning. As an aspiring musician or a seasoned artist looking to expand your reach, having a well-thought-out marketing strategy is paramount to your success. This guide will equip you with the knowledge and tools to create an effective strategic plan that will elevate your music career to new heights.
The Ultimate Guide For Marketing New Music Part 3: Strategic Planning
Strategic planning is the cornerstone of any successful marketing campaign. It involves setting clear goals, identifying target audiences, and developing a roadmap to achieve desired outcomes. In the context of music marketing, strategic planning entails outlining your brand identity, defining your unique selling points, and formulating strategies to promote your music to the right audience at the right time. Let’s explore the key steps involved in creating a robust strategic plan for marketing your new music.
Step 1: Define Your Objectives
The first step in strategic planning for your music marketing campaign is to define your objectives. This crucial step sets the foundation for your entire strategy. Take a moment to reflect on what you want to achieve with your music. Are you aiming for increased streaming numbers, a larger fan base, or securing live performance opportunities? Clearly defining your goals will provide a sense of direction and focus as you proceed with your strategic planning.
When setting your objectives, it’s important to make them specific, measurable, achievable, relevant, and time-bound (SMART). Instead of a vague goal like “I want more fans,” consider a specific objective such as “I want to increase my monthly Spotify listeners by 20% within the next six months.” This way, you have a clear target to work towards and can track your progress along the way.
Defining your objectives also involves understanding your priorities. You may have multiple goals, but it’s crucial to identify the most important ones that align with your long-term vision. For example, if your primary objective is to build a dedicated fan base, you may prioritize strategies that focus on fan engagement, community-building, and social media presence.
By establishing clear objectives, you give yourself something concrete to strive for and measure your success against. It will guide your decision-making process throughout your music marketing campaign and help you stay on track. Keep in mind that objectives can evolve over time, so it’s essential to regularly evaluate and adjust them as needed.
To effectively market your music, you need to identify and understand your target audience. Who are the people most likely to appreciate and connect with your music? Conduct thorough research to uncover demographic information, musical preferences, and online behaviors of your potential listeners. This knowledge will enable you to tailor your marketing efforts to resonate with your target audience.
Start by analyzing your existing fan base and identifying common characteristics among your most engaged and supportive fans. Look for patterns in demographics such as age, gender, location, and cultural background. Additionally, explore their musical preferences and the genres they enjoy. This information will help you craft marketing messages and content that specifically appeal to this audience.
Utilize online tools and platforms to gather data about your audience. Social media insights, website analytics, and streaming platforms provide valuable information about your listeners’ behaviors, engagement levels, and geographical distribution. This data will help you make informed decisions about the channels and strategies you should prioritize in your marketing efforts.
Furthermore, consider conducting surveys or engaging in direct conversations with your fans. This can provide valuable qualitative insights into their motivations, interests, and what they value most about your music. Use this information to refine your understanding of your target audience and adjust your marketing tactics accordingly.
Remember that your target audience might evolve over time. Stay proactive and regularly revisit your research to ensure your strategies stay aligned with the changing needs and preferences of your audience. The better you understand your target audience, the more effectively you can connect with them and build a loyal fan base.
Step 3: Craft Your Brand Identity
In the highly competitive music industry, having a strong brand identity is essential for standing out from the crowd. Take the time to define and craft your unique brand image, which encompasses your artist persona, visual aesthetics, and overall style. A well-developed brand identity creates a cohesive and memorable experience for your audience, making it easier for them to connect with you and differentiate you from other musicians.
Start by understanding your own values, vision, and musical identity. Consider what sets you apart from other artists and how you want to be perceived by your audience. This self-reflection will help you identify key elements that will form the foundation of your brand identity.
Develop a cohesive visual identity that aligns with your music and resonates with your target audience. This includes your logo, color palette, typography, and overall design aesthetic. Consistency in your visual branding across various platforms and channels helps create recognition and reinforces your brand image in the minds of your audience.
In addition to visuals, your brand identity should extend to your artist persona and the way you communicate with your audience. Define the tone and voice that best represents you and your music. Whether it’s friendly and approachable or edgy and rebellious, ensure that your communication style aligns with your brand identity.
Consistency is key when it comes to brand identity. Apply your brand elements consistently across all your marketing materials, including your website, social media profiles, album artwork, merchandise, and press releases. This consistent presentation will help create a strong and memorable impression on your audience.
Crafting a unique and authentic brand identity takes time and effort, but it’s a crucial investment in your long-term success as a musician. By establishing a strong brand presence, you make it easier for your target audience to identify and connect with you, building trust and loyalty in the process.
In today’s digital landscape, content is king. Developing a comprehensive content strategy is essential for capturing and maintaining your audience’s attention. By determining the types of content that align with your brand and resonate with your target audience, you can create a consistent and engaging experience that keeps your fans coming back for more.
Begin by identifying the types of content that best showcase your music and align with your brand identity. This can include music videos, behind-the-scenes footage, live performances, interviews, lyric videos, and creative visual content. Consider the preferences of your target audience and what they would find most appealing and engaging.
Create a content calendar to plan and organize your content release schedule. This will ensure a consistent flow of material and help you stay organized in your marketing efforts. The calendar should include important dates such as album releases, single drops, music video premieres, and upcoming shows or tours. Strategically plan your content releases to build anticipation and maintain a steady presence in the minds of your fans.
When developing your content, aim for high-quality and professional production. Invest in the necessary resources to ensure that your visuals, audio, and overall presentation are of the highest standard. Remember that your content reflects your brand, so it’s important to deliver a polished and captivating experience to your audience.
Engage with your fans through your content by encouraging interaction and conversation. Respond to comments and messages, ask for feedback, and involve your audience in your creative process. This fosters a sense of community and connection, making your fans feel valued and involved in your journey as an artist.
Don’t limit yourself to just one platform. Utilize various channels and mediums to reach a wider audience. Besides social media platforms like Instagram, Facebook, Twitter, and YouTube, consider exploring podcast appearances, collaborations with popular influencers, and guest blogging opportunities. Each platform offers unique opportunities to connect with different segments of your audience.
Step 5: Leverage Social Media
In today’s digital age, social media platforms have become invaluable tools for musicians to promote their music and connect directly with fans. It’s essential to identify the platforms where your target audience is most active and establish a strong presence there. Here’s how you can leverage social media to maximize your music marketing efforts:
Choose the right platforms: Research and identify the social media platforms where your target audience is most likely to engage with music content. Platforms like Instagram, Facebook, Twitter, TikTok, and YouTube are popular among music enthusiasts. Focus your efforts on the platforms that align with your audience demographics and preferences.
Build a strong profile: Create an attractive and professional profile on each platform you choose. Use high-quality visuals, such as professional photos and album artwork, that reflect your brand identity. Craft a compelling bio that succinctly describes your music and showcases your unique selling points.
Engage with your followers: Social media is all about building relationships and engaging with your fans. Respond to comments, messages, and mentions promptly. Show genuine interest in your audience by liking and commenting on their posts. Encourage conversation and create a sense of community around your music.
Share updates and behind-the-scenes content: Regularly update your social media profiles with engaging content. Share snippets of new music, behind-the-scenes footage from recording sessions or rehearsals, and sneak peeks of upcoming projects. This not only keeps your fans excited but also gives them a sense of being part of your journey.
Use relevant hashtags: Hashtags are powerful tools to expand your reach on social media. Research and use popular and relevant hashtags in your posts to increase discoverability. Hashtags specific to your genre, location, or popular music trends can help you reach a broader audience.
Collaborate with influencers: Identify influencers or content creators who align with your music style and target audience. Collaborate with them by featuring your music in their content or creating joint projects. Influencer collaborations can expose your music to new audiences and give you credibility within the industry.
Remember, social media success doesn’t happen overnight. Consistency, authenticity, and genuine interaction are key to building a loyal following and expanding your reach.
Step 6: Collaborate and Network
Collaborating with other musicians, industry professionals, and influencers is a powerful strategy to amplify your reach and introduce your music to new audiences. Networking within the music industry can open doors and create valuable connections that propel your music career forward. Here’s how you can effectively collaborate and network:
Seek collaboration opportunities: Actively seek opportunities to collaborate with other musicians, both within and outside your genre. Collaborative projects can take the form of joint tracks, remixes, or even live performances. By joining forces, you can tap into each other’s fan bases and expose your music to a wider audience.
Perform at events: Seek opportunities to perform at live events, music festivals, or showcases. Sharing the stage with other talented artists not only expands your exposure but also allows you to connect with industry professionals and potential collaborators.
Feature on podcasts and blogs: Reach out to podcast hosts and music bloggers who cover your genre. Offer to be a guest on their shows or contribute guest articles. These platforms provide a dedicated audience interested in music and can help you gain visibility and credibility in the industry.
Attend industry events: Actively participate in industry events, conferences, and workshops. These gatherings offer opportunities to connect with industry professionals, record label representatives, and other musicians. Be prepared to network, exchange contact information, and showcase your music and brand to influential individuals.
Join online communities: Engage in online communities and forums dedicated to music and
musicians. Participate in discussions, share your knowledge, and offer support to fellow artists. Online communities provide a platform for networking, collaboration opportunities, and sharing valuable insights with like-minded individuals.
Build relationships: Networking is about building genuine relationships with others in the music industry. Take the time to connect with industry professionals, musicians, producers, and influencers on social media platforms. Engage with their content, offer support, and show interest in their work. Building strong relationships can lead to future collaborations, recommendations, and valuable guidance.
Attend music conferences and workshops: Music conferences and workshops provide excellent networking opportunities. Attend industry events where you can meet professionals from record labels, talent agencies, and other sectors of the music industry. Be proactive in introducing yourself, exchanging business cards, and following up with potential contacts after the event.
Stay active in online music communities: Join online music platforms, forums, and groups where musicians and industry professionals gather. Contribute valuable insights, share your music, and participate in discussions. Engaging in these communities can help you establish your presence, gain feedback on your work, and connect with potential collaborators.
Remember, networking is not just about what others can do for you, but also what you can offer in return. Be supportive, genuine, and approachable in your interactions. Building a strong network takes time and effort, but it can be incredibly rewarding for your music career.
FAQs About Marketing New Music
1. How can I promote my music on a limited budget?
Promoting your music on a limited budget is challenging but not impossible. Leverage the power of social media platforms, engage with your audience, and share your music in relevant online communities. Collaborate with other artists and explore low-cost marketing strategies such as targeted email campaigns or grassroots promotion.
2. How important is it to have a website as a musicians?
Having a website as a musician is highly important. It serves as your centralized online hub where fans can learn more about you, access your music, and stay updated on your latest releases and performances. A website also provides a professional image and establishes credibility in the industry. Utilize your website to showcase your music, share your story, and provide a platform for fans to engage with you directly.
3. Is it necessary to hire a music marketing agency?
Hiring a music marketing agency can be beneficial, especially if you have limited knowledge or resources in the field. A professional agency can provide expertise, industry connections, and targeted strategies to maximize your music’s exposure. However, if you have the time, dedication, and willingness to learn, you can also tackle music marketing independently by following comprehensive guides like this one.
4. How can I leverage music streaming platforms for promotion?
Music streaming platforms have revolutionized the way we consume music. To leverage these platforms for promotion, focus on optimizing your profiles on platforms like Spotify, Apple Music, and SoundCloud. Utilize playlists, engage with your listeners, and encourage them to follow and share your music. Collaborate with curators and seek placement on popular playlists to expand your reach and gain new fans.
5. What role does email marketing play in music promotion?
Email marketing remains a powerful tool in the music industry. Building an email list allows you to directly communicate with your most dedicated fans. Send regular newsletters with updates on new releases, upcoming shows, exclusive content, and behind-the-scenes insights. Personalize your emails to make your subscribers feel valued and create a sense of exclusivity.
6. How can I measure the success of my music marketing efforts?
Measuring the success of your music marketing efforts is essential to refine your strategies and ensure you’re on the right track. Monitor key metrics such as streaming numbers, social media engagement, website traffic, and ticket sales for live performances. Use analytics tools provided by various platforms to gain insights into your audience demographics, geographical reach, and engagement levels.
Conclusion
Strategic planning is a fundamental aspect of effectively marketing new music. By following the steps outlined in this ultimate guide, you can create a robust strategic plan to promote your music to the right audience and achieve your goals. Remember to define your objectives, identify your target audience, craft your brand identity, develop a content strategy, leverage social media, and collaborate with others in the industry. With dedication, perseverance, and a solid strategic plan, you can make significant strides in your music career.
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Posted on May 23, 2023
The Ultimate Guide For Marketing New Music 2023 Edition Part 2: Timeline
By Barbara Drews
Outline
Introduction
Briefly introduce the concept of marketing new music.
Pre-release Phase
Building anticipation
Social media promotion
Collaborations and features
Teasers and sneak peeks
Release Phase
Choosing the right release date
Distributing the music
Creating engaging visuals
Implementing an effective marketing campaign
Post-release Phase
Leveraging streaming platforms
Engaging with fans and followers
Planning live performances and tours
Analyzing and adjusting marketing strategies
Conclusion
FAQs
The Ultimate Guide for Marketing New Music 2023 Part 2: Timeline
Note: Before we dive into the timeline, make sure you’ve read Part 1 of “The Ultimate Guide for Marketing New Music,” where we discussed the foundational steps of creating a solid marketing plan for your music.
Introduction
In today’s competitive music industry, it’s crucial for artists to have a well-planned marketing strategy to ensure their new music reaches a wider audience. This guide will walk you through a timeline to effectively market your new music, divided into three key phases: pre-release, release, and post-release.
Pre-release Phase
Building anticipation
Building anticipation is essential for a successful music release. Start by teasing your fans with sneak peeks and behind-the-scenes content on your social media platforms. Create intriguing visuals and engage with your audience to generate excitement.
Social media promotion
Utilize the power of social media platforms to create buzz around your upcoming release. Develop a content calendar that includes engaging posts, such as lyric snippets, album artwork reveals, and exclusive announcements. Collaborate with influencers and fellow artists to expand your reach.
Collaborations and features
Consider collaborating with other artists or featuring guest vocalists on your tracks. This can attract new listeners and help you tap into their existing fan bases, exposing your music to a wider audience. Collaborations also provide opportunities for cross-promotion and increased visibility.
Teasers and sneak peeks
Teasers and sneak peeks are effective marketing tools to generate excitement among your fans. Release short snippets of your upcoming songs, music videos, or interviews to build anticipation. Tease them with intriguing visuals and compelling captions to keep them hooked.
Selecting the right release date is crucial for maximizing your music’s impact. Consider factors such as holidays, major events, and the release schedules of other artists. Aim for a date that allows you to stand out and grab your audience’s attention without getting lost in the noise.
Distributing the music
Choose a reliable music distribution service to ensure your music is available on all major streaming platforms. Platforms like Spotify, Apple Music, and Amazon Music are essential for reaching a global audience. Make sure your release is properly formatted, tagged, and optimized for searchability.
Creating engaging visuals
Visual content is a powerful tool for capturing your audience’s attention. Invest in high-quality music videos, lyric videos, or album cover art that resonates with your brand and complements your music. Engaging visuals can help your music stand out and leave a lasting impression.
Implementing an effective marketing campaign
Craft a comprehensive marketing campaign that includes online and offline promotion. Leverage social media ads, email newsletters, press releases, and targeted influencer partnerships to amplify your reach. Engage with your fans through contests, giveaways, and exclusive content to keep them engaged.
Post-release Phase
Leveraging streaming platforms
Streaming platforms play a crucial role in promoting and monetizing your music. Utilize playlists, pitch your music to curators, and encourage your fans to add your tracks to their own playlists. Collaborate
The best ways to promote and manage your music, you can check them out via the link ahead, one you can start right after this one is a guide on brand messaging.
Top 25 content types for marketing your music campaign
During the timeline of marketing new music, you will need various marketing materials to effectively promote and engage with your audience. Here is a list of 25 key marketing materials that are essential for a successful music marketing campaign:
Ultimate Guide On How To Market Your New Music
Promotion Ideas When You Are About To Market Your New Music
Not everything on this list will be possible to accomplish for all artists. So sit down with your team, inspire yourself from our blogs and get creative on delivery, and customization, and build something that fits with your brand!
During the timeline of marketing new music, you will need various marketing materials to effectively promote and engage with your audience. Here is a list of 25 key marketing materials that are essential for a successful music marketing campaign:
Social media posts
Album cover art
Music video
Teaser trailers
Lyric videos
Behind-the-scenes footage
Press release
Artist bio
Email newsletters
Promotional posters
Online banners and ads
Website or landing page
Merchandise (t-shirts, hats, etc.)
Album or single artwork for streaming platforms
Exclusive content for fans (such as bonus tracks or remixes)
Digital press kit
Online music streaming profiles (Spotify, Apple Music, etc.)
Collaboration announcements and visuals
Fan contests and giveaways
Targeted influencer partnerships
Radio and podcast interviews
Music reviews and testimonials
Live performance footage – Tour posters and flyers
Analytics and data reports to measure the success of your marketing efforts
These marketing materials will help you create a cohesive and engaging campaign, allowing you to connect with your audience and build anticipation for your new music release.
MPT Agency, is your partner in strategic releases
Any way you want to look at it, the most significant element of your plan will be how it is timed in the overall market it is performing. MPT Agency has the experience and network to make any campaign mobilize in full force. Knowing the whole picture and planning with every element at your disposal isn’t easy when you’re banging out 20 hours a week of studio time. Our experts can help you plan proper release times and make sure your content is being distributed from the right angle without resources going to waste.
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Posted on March 22, 2023
Universal Music Group & Deezer Team Up For New Artist-Focused Streaming Model
By Yvonne Martin
Following the deal with Tidal, the world’s leading music-based entertainment company, Universal Music Group, partners up with one of the largest global music streaming platforms, Deezer, for another artist-centric strategy. The two are taking an initiative to “investigate potential economic models for music streaming that more fully recognize the value artists create.”
In an announcement, UMG and Deezer confirmed that they “aim to develop new methods that holistically reward recording artists and songwriters for the value they create and to reimagine and update the engagement model for Deezer’s users and the artists they love.” Both companies are recognized for their efforts to explore alternative ways to compensate artists fairly.
In 2019, the French streaming platform launched a campaign to promote a user-centric payment system (UCPS). UMG, on the other hand, recently sent a memo to its staff hinting at a plan that adopts a more artist-focused approach in its payment models. Sir Lucian Grainge, Universal Music Group’s Chairman and CEO, clearly explained that they intend to transform the way artists and rightsholders are paid by streaming services.
Grainge had previously noted: “Streaming has evolved in a way that undervalues the critical contributions of many an artist as well as the engagement of many fans.” He noted that this system sadly disregards the “basic unarguable truth that is: The artists are the center of everything in the music ecosystem,” adding, “Fans recognize the enormous value offered by music subscriptions, still a relatively low cost, a high-value form of entertainment, which in turn has supported decisions made by a number of our DSP partners to raise prices recently.”
Hoping that fans would be offered more ways to engage, Michael Nash, UMG’s EVP and Chief Digital Officer, also suggested that streaming platforms can do “a better job of monetizing these high integrity, high intense artist-fan relationships. That will come with superfan monetization. We’ve been speaking with platforms…about the enhancement of offers to the consumer that reflect the engagement with artists that are really driving the economic models of the platform.”
UMG’s new agreement with Deezer promises to “better align the interests of artists, fans and streaming services and explore ways in which artists at every point in their careers and from every genre and geography can more fully benefit commercially from streaming. With a foundation in deep data analysis, the partnership will look at the benefits and evaluate the viability of different economic models aimed at driving subscriber growth, forging stronger bonds with music fans on the platform, and developing commercial opportunities that benefit artists and the broader music community.”
Speaking of the partnership, Nash said: “Deezer has long advocated for a re-evaluation of subscription’s economic model. We’re thrilled Jeronimo and his team are partnering with us to explore how we can evolve streaming for the benefit of the entire ecosystem of artists, labels, platforms, and fans. Such collaboration is critical to the success of the Artist-Centric initiative. While there won’t be one uniform quick fix—subscriber acquisition and retention dynamics and metrics vary by platform—our partnership with Deezer will help accelerate this entire enterprise.”
Deezer’s CEO, Jeronimo Folgueira, added: “As a key player in the music industry, we work with all labels to find ways to make the ecosystem fairer and help artists monetize their music better. The current system has clear issues that need to be addressed, such as increasing amounts of non-music tracks uploaded on platforms, poor quality covers with misspelled artists’ names and songs to ‘steal’ streams, and people trying to trick the system with the length of tracks.”
He continued: “This hurts true artists, makes it harder for new ones to emerge, and also damages the fan experience. We believe in quality and fairness at Deezer and with this initiative, together with UMG, we will look into how we can improve the model to everyone’s benefit. Music is extremely undervalued today and as part of the artist-centric discussion we are keen to find additional ways of increasing monetization, to the benefit of real artists, the labels, and platforms like Deezer.”
Over the past couple of years, Deezer has actively participated in developing new ways of connecting artists with fans. The streaming service admits to being “devoted to highlighting the value of music, artistic creation, and fan engagement,” while providing services and features that include, super fan rewards, in-app live streaming, VOD concerts, lyric translations, music quiz functionality, and more. With this latest initiative, UMG and Deezer will be able to offer users alternative monetization options and develop new experiential features. Head to MPT Agency Blog to find out more about recent industry developments. Follow MusicPromoToday for more information.
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Posted on January 5, 2023
The 10 Ultimate Music Marketing Commandments For 2023
By Barbara Drews
Every day, the music industry changes. Even if we might have predicted what unfolded, several areas of the music industry surprised us. In this blog, we will discuss the best music marketing techniques to apply in 2023! If you want to increase your chances of success as a future superstar, abide by the below rules to market your music in 2023.
The year 2022 was incredible for the music biz since many new singers made their debut and many top bands and singers released albums. However, 2023 represents a new beginning for the industry with specific challenges in spotting certain major breakthroughs. How an audience reacts to new music might vary depending on the industry.
Let’s bounce right into it!
The 10 Ultimate Music Marketing Commandments For 2023
Raw Talent
With the introduction of digital production, the lines between artists have blurred since the majority of auto-tuned tracks sound the same. Although many musicians utilize techniques like auto-tuning to improve their music, your natural abilities will make you stand out more than an overly-reverbed chorus or a slowed-down cover song given how many new songs are added to Spotify each month.
Be unique. Be bold. Nowadays, originality is in.
If you do some research on proximity marketing and are able to interpret your performance statistics, you can become the next big thing!
Online Events
The year 2023 will be ignited by digital events and virtual listening parties. There is no denying that we are moving closer to a virtual world. People adore visiting them. Online events offer a simpler method to sell more material and meet audience requirements, however, they will never replace live performances as key moments.
Concept Albums
The unnamed albums have evaporated. The ideas need to be developed with a fresh perspective. It will be a wonderful idea to create a concept and mark it as a specialty for the audience. The music industry will witness more innovative concepts and innovations in the coming years since musicians have been exploring various emotions, which are reflected in their work.
Physical Hard-Cover Albums
The availability of several digital listening platforms for music enthusiasts in recent years has diminished the necessity or desire for physical hard-cover albums. Many performers released their digital albums in 2022, but no physical copies were made. It is a result of how buyers approach product consumption.
But 2023 could be the year when luxury comes back. It is conceivable to bring back the shelf-based LPs with limited edition album copies. For those who collect albums and have high standards for music, it will be spectacular.
Sync Deals & Publishing
Social media usage is increasing. Going into 2023, if there is one thing we can be certain of about the music industry, it is that music needs to be connected to something in order to be successful and popular.
Among the finest platforms include television, Netflix, video games, ads, and many more. Creating music that is licensable is the greatest method to link your music to these channels, nevertheless.
Be Social On Social Media
Having several accounts is time-consuming if you don’t interact with your followers. Social media was created with the express purpose of engaging users.
It’s crucial to be social; the rules haven’t changed.
Focus on beginning conversations on social media platforms, leaving comments, liking, and reposting content. But, keep in mind that being impolite is bad for public relations, but asking the proper questions always gets you excellent press.
Relatable Music
Maintaining the music’s relatability is one of the industry developments that the music industry should follow in 2023. Giving the audience what they want to hear boosts the likelihood of success and public acclaim. Considering that digital media outlets constantly yell about it, understanding audience preferences is not difficult.
All that the music industry needs to do is concentrate on turning these desires into records and delivering them to audiences in quality.
Multilingual Music
For many years now, in order to reach the top of the worldwide charts, many international musicians had to release music in English. But those times have passed and it no longer matters what language the musicians sing in.
Success in music can be achieved without singing in English, particularly in this day when streaming services have dominated the music industry. Songs in Spanish, Korean, bilingual, and other languages will gain popularity and bring record labels their highest sales figures!
Genre Blending
Does genre actually matter? Genre influences on artists regularly transcend. It enables musicians and producers to create music without being limited by a certain genre. To gain high numbers of streams, it is preferable to develop music that may be included in a variety of genres.
TikTok
The platform had a startling 1 billion active users in September 2021, and it is still expanding. TikTok provides musicians with a significant opportunity for social media explosion and virality. As a consequence, it was one of the most effective digital music advertising platforms in 2022, and it will still be very successful in 2023.
Summing Up The Music Marketing Commandments For 2023
These commandments will change over time, but your success will still depend on the strategic consistency of your marketing strategy!
All of it looks to be a kit for music lovers who are always looking for new sounds for their ears. Over time, it will become more interesting and intriguing to them. Additionally, an even better plan of action would be to recreate the value of real albums for a vintage reversal of traditional LPs.
Well-known musicians from all over the world can focus on their work each day as we drive traffic to their accounts thanks to the support of MPT Agency. Be sure to follow us on Instagram for more information on music marketing, and regularly check our blog to learn about more services that can help you promote your musical career.
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Posted on December 29, 2022
New Year’s Resolutions For Musicians
By Barbara Drews
Setting an intention for the new year should be your first step. Why do you want to practice more if you already do? What does it entail to “become a better musician” if you wish to do so? Whatever it is, let’s pretend that your basic New Year’s resolutions this year is to take greater pleasure in creating music.
There is no wrong answer, however here are some pointers: Being a better musician can involve improving your technique to play more closely to what’s in your ears, honing your ear to hear more complexity and precision, being a better collaborator or listener, and many other skills.
To increase your appreciation of music, try the following New Year’s Resolutions!
New Year’s Resolution #1: Improvise
By improvising, you can tap into your inherent creativity and let go of the need to “get it right.” Make it a point to set out some of your practice time for improv, and enjoy it! Choose a key and a steady rhythm, then continue. If you have experience improvising, challenge yourself by experimenting with other rhythms and genres.
New Year’s Resolution #2: Practice With A Metronome
Whatever your theoretical beliefs about Truth, it’s very obvious that proper intonation, rhythm, and timing are essential components of effective musicianship. It’s never too late to start using certain “truth-seeking” techniques in your practice if you don’t already do so regularly.
Here are some steps on how to level up your metronome practice:
Take off the beats to increase accuracy.
Tap tempo can be used to determine rhythms for practice.
Practice gradually.
Make changes to your subdivisions to reduce the click’s frequency.
Use drum loops to practice.
New Year’s Resolution #3: Expand Your Musical Horizons
Now and again, change the focus of your practice. The aim is to experiment with different maneuvers that your muscles aren’t accustomed to making and noises that your ears aren’t familiar with hearing.
New Year’s Resolution #4: Explore New Genres
Producing sound is only one aspect of being a musician. Simply by listening, you can learn a lot and get inspiration. Your New Year’s resolution can be to double the number of artists you found this year and to completely redesign your 2022 Spotify Wrapped from your 2021 version.
New Year’s Resolution #5: Exercise
We frequently overlook the physical nature of music production. Be aware of any potential physical stresses that your profession can cause. Learn which exercises can help you build essential muscular strength and include those in your workout regimen. Of course, warm up your body before playing, and remember to stretch frequently.
New Year’s Resolution #6: Collaborate
By exchanging ideas, you not only improve as a listener and creator, but you may also create magic.
Here are multiple different ways to collaborate:
Casual jam
Co-write a song
Remix a track together
Swap gigs
Share a tour
New Year’s Resolution #7: Find An Accountability Partner
Having an accountability partner is beneficial for giving your objectives guidance and assistance. Establish certain milestones you want to reach by a specific date with a buddy who shares your aims. Their goals don’t have to be the same as yours. Put it on your calendars, remind one another, and encourage one another.
New Year’s Resolution #8: Experiment With DAWs
In 2022, if you’re not familiar with digital music creation, you should begin exploring the world of DAWs (Digital Audio Workstations). There is undoubtedly a learning curve, but computer music offers a wealth of opportunities that are all worth investigating. Set it a mission to produce your tracks regularly, and you’ll acquire the knowledge and sounds as you go.
Here are the best DAWs for producing music in 2023:
We hope that these musical New Year’s Resolutions have energized and inspired you for 2023! MusicPromoToday is a marketing agency that is committed to assisting musicians in maintaining their attention on what is most important: their music. Follow us on Instagram for relevant information on music marketing, and check our blog frequently for insights on other services that can help you advance your musical career.
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Posted on December 27, 2022
5 Ways Musicians Can Prepare For The New Year
By Shawn Spence
The Festive period is rapidly approaching, and musicians all around the world are laying the groundwork in accordance with it now. Want to enjoy this Holiday season to the fullest? Here are a few ideas for prepping:
Promote Fiercely
One of the busiest times of year for music purchases is the holiday season. People worldwide are searching for the ideal presents for their music-loving friends and family, from CDs and vinyl to posters and souvenirs.
You should use this opportunity to spread as much of what you have as you can. But it doesn’t mean you should blare the same content across all platforms. There are many original methods to advertise around the holidays. Try, for instance, the following:
Remind your followers that a vinyl copy of your most recent record would make the ideal gift topper.
Post images of you lounging by the fire wearing your coziest apparel and include a link to your merch store.
Offer limited-time discounts on your merch as your own unique present.
These are just a few suggestions to help you get inspired. Make it your own by considering what you want to see from your favorite artist.
Holiday-Themed Content
Will you be releasing a whole holiday album? Perhaps a single? Whatever you want to do, think about doing something special for it. This might signify anything, but take into account some of the following examples:
Every week leading up to the holiday of your choice, Livestream a new holiday cover.
Make unique holiday merch.
Try running a social media contest with a theme where the winners receive first access to your upcoming holiday single.
Make a merch giveaway.
Collab with other artists on holiday themes.
Release A Holiday Cover Song
It could seem nearly impossible to write an original hit that will knock people’s socks off given how much festive music is already available. For your benefit, there are several songs in the public domain that you can freely cover without worrying about legal consequences.
Additionally, the holidays are all about blaring your holiday-themed illicit musical pleasures. Putting out holiday music of your own is a fantastic way to participate at this time of year.
Create A Holiday Playlist
Create your own holiday playlists to help ignite the holiday spirit! Remember that the greatest holiday music is suitable for dinner parties, cooking, relaxing holiday feelings, and joyful jams. Once you’ve put up the ideal playlist, post the link on Facebook groups, Twitter, Instagram Stories, or really wherever else you feel your audience will be most engaged.
You could even create a joint playlist with another artist to take it up a level and distribute it to further increase your audience…
Spotify and Apple Music are two outstanding streaming platforms that include the functionality of collaborative playlists.
Feel free to pick whatever one your soul catches because they both have the same principle and are quite simple to use.
Go Local
This holiday season, your community could have socially segregated activities depending on your state. There are various ways you may be involved in your community events, whether a location needs a live performance or just a piece of nice holiday music.
Reach out to neighborhood bars and check out Facebook groups for your community to learn more about what’s going on and how you can become involved.
In Conclusion,
Even if there is a huge amount of music on the market, there are other things you can do to maintain the momentum. Conduct research. Be original in your approaches, and the holiday season will undoubtedly be successful.
MPT Agency generates traffic to well-known artists, allowing them to focus on their work every day. Be sure to visit our blog and follow us on Instagram for more details on music marketing and to learn about additional services that can help you advance your musical career.
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Posted on December 14, 2022
How To Master A Christmas Marketing Campaign: Part 2
By Shawn Spence
If you’re coming from “How To Master A Christmas Marketing Campaign: Part 1,” welcome back! If you still haven’t checked part 1 out, head to our blog to check it out!
Below, we will offer insightful guidance from marketing professionals in this guide to assist you in developing a successful Christmas marketing campaign for 2022.
Excited? Let’s begin.
5 Tips For Planning Your Next Christmas Marketing Campaign
Personalized Emails
You should take advantage of the eager chances presented by your fans and followers of your content. Segment your current audience and mailings promoting your holiday merch to each segment. Never forget to customize them and add a dash of warmth.
Measure Your KPIs
You must specify the important marketing KPIs in terms of reaching a specific percentage increase in audience. To provide exceptional holiday content, you must decide the customer engagement tools and procedures you need to communicate with your fans instantaneously across their preferred channels.
Decorate Your Online Store On Your Website
Your website is one of the primary platforms via which the audience engages with you directly. Thus, you must establish a theme or include “holiday spirit” components on your website where your audience can engage with your brand.
What to do…? What to do…?
Modify the website’s components.
Create landing pages for certain content components.
Create trigger pop-up windows for different pages.
Include a cover photo with a Christmas theme that promotes deals and sales on your website.
Why Decorate Your Landing Page?
Content, design, and landing page setup are all you need.
The audience can get the information they were seeking with the aid of appealing landing pages. If your messaging is consistent throughout the consumer journey, it will enhance the convenience of the purchase process.
Another strategy for encouraging the customer to buy is to use trigger pop-ups. Introduce time-limited deals, larger discounts, and bundled items while your fan is conducting research. This helps your fan make a decision right away rather than putting it off.
Spread The Christmas Cheer Across Social Media
Fans, followers, and brand ambassadors are some of your biggest allies and elves because they can spread the word about you like wildfire. They are familiar with your brand, your music, and the target market you serve, or one that closely resembles it.
How To Spread The Christmas Cheer Across Social Media
Locate your superfans and get in touch with them.
Request their assistance in spreading the word.
Thank them for their support.
Collaborate with them to create social media content.
Start a #hashtag thread.
Employ Christmas marketing catchphrases.
Develop a trend to increase audience engagement.
Speaking of social media marketing…
Run A Christmas-Themed Giveaway
Giveaways are a fairly affordable way to interact with your followers, gain new ones, and generate excitement for a forthcoming event. Typically, encouraging followers to share, like, and comment is an excellent approach to increase interaction on your giveaway.
Why? Well, giveaways have been used by brands in the hopes of increasing interest in and sales of their goods and services. You can simply get your target audience enthusiastic about the approaching holidays and your brand by employing merch freebies and promotional events.
Takeaway On Acing A Christmas Marketing Campaign
After reading this article, you should have identified some Christmas marketing strategies that you are already utilizing, some that are in the works, and others that require replacing in order to support your holiday goal of increasing sales.
Your plan for developing a killer Christmas marketing campaign is clearly laid out. Even if it is the last day, last week, or last second, don’t stress.
Having MPT Agency‘s support allows well-known musicians from all over the world to concentrate on their work each day while we generate traffic to their accounts. To learn about more services that can assist promote your musical career, be sure to constantly check our blog and follow us on Instagram for more information on music marketing.
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Posted on December 12, 2022
How To Master A Christmas Marketing Campaign: Part 1
By Shawn Spence
Is it December already? The trees were still shedding when you last checked. You thought that you still had to go through Halloween, but Black Friday has already passed, leaving you with little time to prepare a Christmas marketing campaign. But for you, it’s still not too late. Read this article, then get started on implementing your holiday-themed Christmas marketing campaign into action.
If, however, the calendar shows that Christmas is still far off, don’t just do nothing since your audience won’t… Our team at MusicPromoToday has put together a variety of easy tips, methods, and professional advice for managing a prosperous Christmas marketing campaign.
Let’s dive into it:
5 Tips For Planning Your Next Christmas Marketing Campaign
Analyze Last Year’s Christmas Campaign
Early in the year, while campaigns are still fresh in your mind, is the optimum time to analyze Christmas campaigns. It’s still not too late to estimate the efficiency of this year’s campaign though. Set aside some time today to review your prior Christmas accomplishments and see what worked, what didn’t, and why. The sooner, the better, so you can move on to the next important steps in organizing your Christmas marketing…
Create A Timeline Including All Crucial Elements
Christmas is only one aspect of the holiday season. You should schedule your marketing around a few other occasions as well. Your campaign’s chronology will be informed by the timeline you create.
Below are some of the other holidays included in the month of December:
Winter Solstice — Thursday 22nd December 2022
Christmas Eve — Saturday 24th December 2022
Christmas Day — Sunday 25th December 2022
Boxing Day — Monday 26th December 2022
New Year’s Eve — Saturday 31st December 2022
New Year’s Day — Sunday 1st January 2022
Consider Your Social Media Platforms
Review the social media platforms you’ll be utilizing to market your Christmas campaign next. The continuous delivery of your campaign across all pertinent social media platforms is crucial. This aids in the development of a new fan base and a seamless audience.
Plan Your Christmas Marketing Message
Make a plan for your holiday marketing messaging.
Planning your Christmas marketing message is very critical. To hone your message, take into account:
What your audience wants
Your objective
How you stand out from other musicians
How you give value to your audience
What do you want your audience to believe, feel, and act
It is your responsibility to develop a unified message that conveys these components and encourages your audience and potential fans.
Create Your Campaign’s Content
You’ve now established the foundation for your campaign, so it’s time to start creating content. Determine the materials you need to develop by mapping out every campaign touchpoint across each platform. Make sure your language and design convey your message consistently throughout each item, reflecting your theme.
Final Thoughts On Mastering A Christmas Marketing Campaign In 2022
Christmas 2022 will be distinct from previous years owing to Covid-19’s long-lasting effects, just like the previous two Christmas seasons. People still enjoy holidays, though, so that is one thing that hasn’t changed.
Take a cue from the advice we’ve provided above as you develop your Christmas marketing strategy this year to determine what will perform best for your brand. Furthermore, don’t limit yourself to only the Christmas season; you can use this guide to advance all of your seasonal marketing initiatives and enhance your future success.
Well-known artists from all around the world can concentrate on their work every day because MPT Agency drives traffic to their accounts. For more information about music marketing and to find out about more services that can help you progress your musical career, be sure to check out our blog often and follow us on Instagram.
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Posted on December 5, 2022
Atlantic Records Denies Using Bots For Any Of Its Artists
By Yvonne Martin
Atlantic Records’ recent bot scandal has opened a new window of speculation about record labels and their artists.
Are The Engagement And Streaming Numbers Real?
Many in the music industry are being accused of adopting cunning techniqueslike album stuffing, playlist stuffing, streaming farms, and streaming data inflation, to name a few.Large recording companies and even major artists are being blamed for manipulating stream counts, number of views, chart positioning, and so on. They do this to increase market share, earn royalty payments, and for many other illicit reasons.
Since the good old days, labels have been known for paying radio stations and DJs to constantly play their artists’ songs on the radio, making them popular. This type of undercover agreement and secret payment is called payola. Today, the same concept is being applied to streaming services, except this time they are buying fake streams.
Apparently, labels use streaming farms to help artificially increase streams, creating “Hits” and therefore earning more money. How do they work? The tech “mimics fans listening to the same song hundreds of times at a specific period of time.”
In addition to getting a song to reach the top of the charts, streaming farms can also make labels more money from royalties. The rich are getting richer and the poor are getting poorer all over again. As big recording companies and popular stars get even more popular, independent labels and artists receive a bigger blow.
The latest of the labels being accused of such behavior is Atlantic Records. The American recording company has had a difficult past couple of days after the news of bot usage broke on the internet. It is being blamed for increasing the number of views on many of its artists’ videos, particularly rapper and singer-songwriter Don Toliver’s “Do It Right.”
What Did Atlantic Records Reply?
The company replied to the accusations by saying, “Atlantic Records has never used bots for any of our artists.” A Boogie Wit Da Hoodie, 100 gecs, Charlie Puth, Coldplay, Kodak Black, YoungBoy Never Broke Again, Weezer, and among others are signed with Atlantic Records. The social media community is pointing fingers at a long list of artists, although it’s unclear whether they are involved in the alleged claims.
Along with Toliver, Lil Uzi Vert, and Roddy Ricch, are also being speculated. Toliver’s rep released a statement saying, “While we conduct our own investigation into the allegations, we urge Atlantic Records to do the same—to protect the integrity of not only their roster of artists but their reporting metrics.”
The fact is, it’s really difficult to run a fair system. Bots have become part of the normal way of conduct and to make them disappear altogether is close to impossible. The only way to go is to trust that record labels, managers, and artists will rely on authentic and real engagement rather than bots.
Connect with MusicPromoToday and find out all the insider information about the music industry. Check the MPT Agency Blog for more interesting news.
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Posted on December 1, 2022
How To Promote Your Music During Christmas 2022?
By John Reynolds
When else would be a better time to promote your music than around the holidays? The holidays are one of the ideal times to sell and optimize your marketing efforts, so if you aren’t planning for them now, you’d be missing a huge chance. It’s time to cheer up and read some pointers for musicians on music promotion.
Why relax and sit back when you could be coming up with fantastic items to offer and smarter ways to advertise yourself at a time of year when people are more likely to offer, have fun, and purchase things?
Get off the couch and let’s start making strategic plans! Below are some things you can do throughout the holiday season:
Release A Holiday Single
Probably the first thing that comes to mind is this, but you’re too exhausted to give it any more thought. However, if you have the skill to do a really fantastic version of a traditional Christmas song or even to create your own, this is a superb investment.
Connect And Network
Never forget that in order to advance in your career, you must constantly network and establish partnerships. Who knows, maybe at one of these Christmas gatherings you’ll meet someone who changes your life. Additionally, having a community is wonderful, even if the majority of people can’t immediately drive you to the top,
Holiday E-Card
Making your followers feel unique and special while being simple to do. Send an email including a unique message, an artwork, a free download, or a video.
Thank The People
We’re referring to the significant people who have helped you advance in your profession, including managers, agents, bloggers, and PR specialists. Essentially, your small family in the business.
Christmas-Themed Merch
Keep in mind that Christmas is more than just a season for peppermint candy and gingerbread cookies. A new launch of merch is also due. You can create face masks, pins, stickers, mugs, fuzzy socks, or hoodies in addition to t-shirts. Even if you only add a tiny Christmas pun to your advertising, change up your merch to fit the holiday spirit!
Sale! Sale! Sale!
Sales are always popular. Put products for sale if you still have band merch lying around from the touring days that you’d like to sell. You can always create more merch to coincide with your next album or release after you’ve cleared them out.
Discount Codes
Customers are frequently given discount codes as a perk to encourage them to make additional purchases. A good strategy to draw customers and entice music listeners to become repeat buyers is to temporarily lower the price of your music or merch.
Social Media Marketing
Your followers on social media are numerous. They feel at ease there, and it’s a simple method to connect with a larger audience who might not be as familiar with your music yet.
Speaking about social media…
Add The Holiday Spice To Your Social Media Profiles
Throw some holiday happiness on your social media sites. Make your social media accounts a cheerful place to visit by updating your profiles and banner with holiday-themed photos.
Don’t Forget To… Perform!
During the holidays, a lot of communities host public events. Contact the office of the city council in your area right once to inquire about performance possibilities. You could benefit locally from the visibility on their event flyers, newsletters, website, and social media platforms, and it will strengthen your electronic press kit moving into 2023.
Final Thoughts
Finally, the Christmas season is a fantastic time to write and distribute music that uplifts listeners. Whether you go with a well-known favorite or decide to try your hand at creating Christmas music, if you do it well, you can even hit the Billboard Holiday 100 charts while earning some money in the process.
These Christmas tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.
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Posted on November 2, 2022
Social Media Is The New Search Engine
By Barbara Drews
Social media is used for everything by young people. What does that mean for search engines? Does this conclude that social media is the new search engine?
Well, there are social media networks for every interest and purpose, therefore it might occasionally be quicker and easier to just conduct a search within the social network itself.
It is also becoming more and more common among consumers thanks to the introduction of mobile applications, some of which are quicker than a phone’s internet function.
When conducting searches, a lot of users enter their queries into social media networks rather than Google or Yahoo.
Do You Recognize Some Of The Following Situations Where Social Media Is The New Search Engine?
You use Twitter to search for a TV show or news program.
Flower decor inspo? You go to Pinterest.
Even Facebook’s main page now features a “trending on Facebook” area where you can browse headlines and look for Facebook posts related to particular themes.
You use Yelp to find the best restaurants and repair companies in your area.
The Fastest Growing Platforms Are Ruling Over Google
Social Media Is The New Search Engine
A search engine powerhouse made some worrying discoveries in recent research. TikTok or Instagram is used for searches by 40% of young people. Will Google change its strategy or go extinct like Yahoo?
A senior Google official disclosed nearly 40% of Gen Zers prefer using TikTok and Instagram over Google when performing online searcheshttps://t.co/B118WEEPwg
Senior Vice President Prabhkakar Raghwan, who oversees Google’s Knowledge and Information Organization, spoke at the Fortune Brainstorm Tech conference about cutting-edge technology and the company’s future. Raghwan also discussed how young people are abandoning Google. Raghwan mentioned –
We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to.
Evidently, they no longer enter “keywords.” Gen Z is addicted to immersive media. According to Raghwan, more than 40% of young people don’t use Google Maps or Search to find new restaurants. Instead, they perform that on Insta or TikTok.
TikTok continues to rule other social networks as the fastest-growing social media app, especially with Gen Z consumers, and this latest discovery further strengthens that position.
Dear millennials who only use Google, feel ancient yet?
From Social Search To Social Search Engine Optimization
Social media has the ability to significantly increase brand engagement, and because of this, it is essential for companies to succeed on social media to optimize their search engine results.
How Can You Improve Your Social Media Posts?
Content: Be careful to complete your profiles as thoroughly as possible for websites without hashtags, including LinkedIn and Yelp.
Hashtags: Make sure to add pertinent hashtags in your postings on Facebook, Twitter, Google+, and Instagram so that consumers can discover them.
By doing the above, you can ensure that you will show up in searches for your goods or services.
What Does The Future Hold For Google?
Google acknowledges that the number is startling. TikTok and Insta Reels were already eroding YouTube’s market share; now Google’s pervasive search is also under threat!
What about Maps’ ten years’ worth of restaurant and bar curation?
In contrast to millennials and those who were born shortly before the advent of smartphones, Google may develop a more visually immersive method of capturing the attention of the next generation of internet users.
Google is already indexing Popular Instagram and TikTok videos so they may appear in its news feed. However, consumers might not want to quickly switch from a native app to a browser and do a search…
Final Thoughts On… Social Media Is The New Search Engine.
In order to get more Gen Z people to utilize their search engine, how will Google respond to these statistics? It is generally accepted that the solution is a feature that provides a more immersive and visual results page for Google Search and Google Maps.
Whatever the response, it must be strong in order to succeed in attracting Generation Z.
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