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Posted on December 28, 2022

The Best New Year’s Songs To Countdown To 2023

By Barbara Drews
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It's pretty much a given that on New Year's Eve, you will stay up until midnight, regardless of whether you're throwing a massive house party for everyone you've ever known or just spending a quiet evening at home with a few close friends and family. We've gathered the top 10 New Year's songs to countdown to 2023! So scroll down to listen to the ultimate New Year’s eve songs.

“1999” By Prince

Even two decades after Millennium Eve, Prince's party song still resonates strongly each year. Just be careful not to take Purple One's very fatalistic lyrics like "judgment day" and "dancing my life away" too seriously.

https://www.youtube.com/watch?v=rblt2EtFfC4

“New Year’s Resolution” By Camera Obscura

Want something Scottish and twee yet sick of Belle & Sebastian? You can start by listening to this 2013 song from "Desire Lines" by 4AD's Camera Obscura, who have made five excellent albums of indie pop with titles like "Let's Get Out of This Country" and "Underachievers Please Try Harder."

https://www.youtube.com/watch?v=CXalAzPTtYc

“Let’s Start the New Year Right” By Bing Crosby

In the 1942 movie Holiday Inn, which also starred Marjorie Reynolds and Bing Crosby's friend Fred Astaire, Mr. Holiday himself, Bing Crosby, sang this Irving Berlin song. The movie also included the Academy Award-winning song "White Christmas," the b-side of which was also available on vinyl at 78 RPM (RIP).

https://www.youtube.com/watch?v=ACXp55MaolU

“New Year’s Resolution” By Otis Redding And Carla Thomas

Stax Records united two of its top talents to put together an album in an effort to emulate the success of Marvin Gaye and Tammi Terrell (as well as Kim Weston and other artists). In six days, Thomas and Redding recorded 1967's minor soul hit "King & Queen" with the assistance of Isaac Hayes and Booker T & the MGs. A year before his terrible aircraft crash, Redding's career was greatly aided by the LP.

https://www.youtube.com/watch?v=SqnKk0OnoH0

“Happy New Year” By Abba

This anthem for the new year was included on the famed Swedish hitmakers' 1980 album "Super Trouper," which marked the start of the decade. The Euro megastars sing, "It's the end of a decade / In another 10 years, who can say what we'll find," in a type of reflection on the end of the '70s.

https://www.youtube.com/watch?v=3Uo0JAUWijM

“The Final Countdown” By Europe

There isn't much information about the Swedish rock band outside of Europe. Except for one thing: in 1986, they wrote this magnificent global hit that, upon closer study, appears to be about launching a rocket to Venus (!), but has been accepted forever as the thunderous official music to every celebration centered around a countdown.

https://www.youtube.com/watch?v=9jK-NcRmVcw

“Auld Lang Syne (The New Year’s Anthem)” By Mariah Carey

In spite of the fact that it is definitely not a song for Robert Burns purists, she delivered the perfect Christmas song, which is close enough to the perfect New Year's Eve song. There are countless variations of "Auld Lang Syne," so it's not surprising that Mariah's 2010 house-inspired rendition caused some controversy. However, this has it all if you're in the mood for a heartfelt, sing-along song.

https://www.youtube.com/watch?v=Aop6YF1Xqqg

“Bringing In A Brand New Year” By Charles Brown

Before being discovered, Texas-born blues musician and Rock & Roll Hall of Famer Tony "Charles" Brown worked as a mustard gas worker, high school chemistry instructor, and apprentice electrician in the 1940s. This is just one of the many holiday songs he has recorded over the course of his obscenely fruitful career as a solo artist and as a member of the Three Blazers, which includes over 100 singles on various labels.

https://www.youtube.com/watch?v=7jEgvSa9esI

“Funky New Year” By The Eagles

This tune, the b-side to the group's 1977 single "Please Come Home For Christmas," is a non-album gem from the L.A. white-funk lords. For their commercially successful 1979 album "The Long Run," the band spent two years recording both holiday songs.

https://www.youtube.com/watch?v=u61xptZ0gq0

“Gonna Make It Through This Year” By Great Lake Swimmers

Americana for those who despise Tony Dekker's Great Lake Swimmers can be characterized as Americana. The irony in that is that despite being from Ontario, Canada, the decade-old pastoral band is here showcasing the greatest features of our wonderful nation.

https://www.youtube.com/watch?v=v8EsuZA0FDk

Final Thoughts

The holiday season just wouldn’t be the same without the above tunes! Make sure you check out our blog and Instagram for more music-related topics.


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    Posted on December 27, 2022

    5 Ways Musicians Can Prepare For The New Year

    By Shawn Spence
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    The Festive period is rapidly approaching, and musicians all around the world are laying the groundwork in accordance with it now. Want to enjoy this Holiday season to the fullest? Here are a few ideas for prepping:

    Promote Fiercely

    One of the busiest times of year for music purchases is the holiday season. People worldwide are searching for the ideal presents for their music-loving friends and family, from CDs and vinyl to posters and souvenirs.

    You should use this opportunity to spread as much of what you have as you can. But it doesn't mean you should blare the same content across all platforms. There are many original methods to advertise around the holidays. Try, for instance, the following:

    • Remind your followers that a vinyl copy of your most recent record would make the ideal gift topper.
    • Post images of you lounging by the fire wearing your coziest apparel and include a link to your merch store.
    • Offer limited-time discounts on your merch as your own unique present.

    These are just a few suggestions to help you get inspired. Make it your own by considering what you want to see from your favorite artist.

    Holiday-Themed Content

    Will you be releasing a whole holiday album? Perhaps a single?  Whatever you want to do, think about doing something special for it. This might signify anything, but take into account some of the following examples:

    • Every week leading up to the holiday of your choice, Livestream a new holiday cover.
    • Make unique holiday merch.
    • Try running a social media contest with a theme where the winners receive first access to your upcoming holiday single.
    • Make a merch giveaway.
    • Collab with other artists on holiday themes.

    Release A Holiday Cover Song

    It could seem nearly impossible to write an original hit that will knock people's socks off given how much festive music is already available. For your benefit, there are several songs in the public domain that you can freely cover without worrying about legal consequences. 

    Additionally, the holidays are all about blaring your holiday-themed illicit musical pleasures. Putting out holiday music of your own is a fantastic way to participate at this time of year.

    Create A Holiday Playlist

    Create your own holiday playlists to help ignite the holiday spirit! Remember that the greatest holiday music is suitable for dinner parties, cooking, relaxing holiday feelings, and joyful jams. Once you've put up the ideal playlist, post the link on Facebook groups, Twitter, Instagram Stories, or really wherever else you feel your audience will be most engaged.

    You could even create a joint playlist with another artist to take it up a level and distribute it to further increase your audience...

    • Spotify and Apple Music are two outstanding streaming platforms that include the functionality of collaborative playlists.
    • Feel free to pick whatever one your soul catches because they both have the same principle and are quite simple to use.

    Go Local

    This holiday season, your community could have socially segregated activities depending on your state. There are various ways you may be involved in your community events, whether a location needs a live performance or just a piece of nice holiday music.

    Reach out to neighborhood bars and check out Facebook groups for your community to learn more about what's going on and how you can become involved.

    In Conclusion,

    Even if there is a huge amount of music on the market, there are other things you can do to maintain the momentum. Conduct research. Be original in your approaches, and the holiday season will undoubtedly be successful.

    MPT Agency generates traffic to well-known artists, allowing them to focus on their work every day. Be sure to visit our blog and follow us on Instagram for more details on music marketing and to learn about additional services that can help you advance your musical career.


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      Posted on December 20, 2022

      The Best Christmas Songs Of All Time!

      By Shawn Spence
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      Christmas songs are a thing, and as December 25 draws steadily closer, they become a thing that is more and more impossible to avoid. Whether you love them, despise them or just accept them as an unavoidable part of life, the best Christmas songs are just listed below!

      And while a lot of forgettable novelty nonsense has been produced over the years, most Christmas songs are actually rather good. There are several Christmas records that have survived from the 1940s through the 1970s when they were at their artistic peak. However, later, even more, cynical eras of pop generated a lot of gold.

      “All I Want For Christmas Is You” By Mariah Carey

      When it was first published in 1995, the song fizzled out quickly but gained cultural cachet in the 2000s. Its popularity gradually increased each year until it ultimately topped the US charts in 2019 and the UK charts in 2020. Killjoys at bars have taken to whining about its pervasiveness, but it's their loss because everything about this song is as ageless as it is perfect, from the twinkly opening to Mariah's vocals.

      https://youtu.be/yXQViqx6GMY

      “Last Christmas” By Wham!

      Sleighbells and synthesizers are used in the lament of a failing romance, "Last Christmas," which also has some pretty memorable knitwear in the music video. But what truly distinguishes "Last Christmas" is George Michael's heartfelt performance, which has his sincere heartbroken terror and dreamy, seductive whispers. Never before had "Merry Christmas" sounded so seductive.

      https://www.youtube.com/watch?v=E8gmARGvPlI

      “Christmas (Baby Please Come Home)” By Darlene Love

      Is this the warmest Christmas song ever? Most likely, the perfect pleading vocal of Darlene Love, Phil Spector's fabulously glitzy production, and Ellie Greenwich and Jeff Barry's enchanting music could melt even the biggest Scrooge. It's the ideal holiday tune, hands down.

      https://www.youtube.com/watch?v=4EvZOXEoJ84

      “Stay Another Day” By East 17

      The all-time Christmas anthem from East 17 wasn't even meant to be a holiday tune. The result is a masterful exercise in holiday gloom and the group's stunningly somber four-part harmonies appear to absorb that raw emotion. Even the obligatory Christmas song sleigh bells seem to do the same.

      https://www.youtube.com/watch?v=-wNhdjoF-6M

      “White Christmas” By Bing Crosby

      Even more potent than actual recollections is the force of holiday nostalgia. Therefore, even if our genuine past is filled with heartbreaking failures, we can all look back with Bing on this Irving Berlin-penned 1940s song to a white Christmas exactly like the ones we used to know.

      https://www.youtube.com/watch?v=FMyBJAZFiqI

      “Fairytale of New York” By The Pogues And Kirsty MacColl

      When was the last time you gave Kirsty MacColl and The Pogues' epic Big Apple-set narrative a thorough listening? If you try it with your eyes closed and aren't a frightened mess by the time the music fades out, your heart is two sizes too small. Despite the profanity, "Fairytale" is a wonderful four-minute story of hope, despair, and sorrow that concludes with love.

      https://www.youtube.com/watch?v=j9jbdgZidu8

      “Christmas Wrapping” By The Waitresses

      This is undoubtedly the Christmas song for you if you enjoy new wave bands like Blondie and Talking Heads. "I think I’ll miss this one this year,"  the singer Patty Donahue says cynically before an unexpected romance blooms in the show's closing moments and soothes her jaded cockles.

      https://www.youtube.com/watch?v=nud2TQNahaU

      “Do They Know It’s Christmas?” By Band Aid

      With participation from Phil Collins, Sting, Macca, and Bono, Bob Geldof and Midge Ure's response to the Ethiopian famine in 1984 was a PR machine of historic proportions. The biggest UK chart success of the decade was "Do They Know It's Christmas," which held the number-one position for five weeks. If you disregard everything else, it's actually just a terrific pop song!

      https://www.youtube.com/watch?v=j3fSknbR7Y4

      “Rockin’ Around The Christmas Tree” By Brenda Lee

      Despite not celebrating Christmas because he was Jewish, Johnny Marks composed some of the finest Christmas songs ever throughout the 1940s and 1950s. Among them are "Rudolph, The Red-Nosed Reindeer," "I Heard The Bells of Christmas Day," and this, an unassuming easy-listening rock 'n' roll song performed by 13-year-old Brenda Lee.

      https://www.youtube.com/watch?v=1qYz7rfgLWE

      “Happy Xmas (War Is Over)” By John Lennon & Yoko Ono

      John Lennon and Yoko Ono's iconic holiday peace-on-earth song has exceeded its intended anti-Vietnam War intent to become a Christmas classic. It is euphoric and piercing, as optimistic as it is sad.

      https://www.youtube.com/watch?v=g_kj60DIq2M

      And a soon-to-be Christmas classic…

      “Rum Chata” By Resse P

      An “ugly sweater-themed” music video has all the classics you want to laugh about during the holidays; a grinch, sneaking shot glasses under the table, and a family roll-call. This is going to be an instant classic this year and stands to hit big with the season soon to dawn.

      https://www.youtube.com/watch?v=wXlzydngMmo

      To Conclude…

      Christmas songs are the best way to get into the festive spirit. So when you hear that Santa Claus is coming to town and it starts to seem a lot like Christmas, just press play on the above songs and have a good time!

      Make sure you check our blog for more music-related topics. We regularly post key artist content so don’t forget to follow us on Instagram for more music marketing-related updates.


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        Posted on November 29, 2022

        How Did Mariah Carey Create Everlasting Magic?

        By Barbara Drews
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        One very crucial step must be completed before you can hang your stockings, decorate your tree, make every Christmas cookie recipe you can find, and fill up your wish list for Santa. This step is to turn on the Christmas music and play it loudly. Without a doubt, there are a ton of timeless songs you must hear every December (or November 1 if you're one of "them"), but how would the holidays be the same without Mariah Carey and her timeless hit "All I Want for Christmas Is You"? 

        How Mariah Carey’s Hit Became The Holiday Gift That Keeps On Giving?

        A leader in this regard. "All I Want For Christmas Is You" has all the elements that have helped Mariah Carey's singles succeed for so long, including excellent orchestration and captivating lyrics.

        Carey's song offers a more evolved spin on a Christmas tune, in contrast to "Rudolph" and "Frosty," which also turned out to be a highlight. Carey addressed a completely new — and very wide — crowd with a topic that everyone could relate to by forsaking child-centric Christmas symbols like Santa and Rudolph in favor of her usual musical subject, love, and romance.

        5 Facts About Mariah Carey’s “All I Want For Christmas Is You”

        Since its debut in 1994, the popular song whose lyrics are associated with holiday happiness has warmed everyone's hearts. 

        Yes, despite seeming like a modern killer hit, it is actually that old. As it happens, there is a significant amount of history and interesting trivia associated with songs that have been undisputed hits for as long as "All I Want for Christmas Is You."

        There Are Many Versions Of Maria Carey's Song

        Of course, there is the original song that we all know and adore, but Mariah has now released a number of variations on the seasonal smash. She recorded an "extra festive" version of the song when she released her second Christmas album. Of course, there is also the duet she sang with Justin Bieber. They're all excellent. But the original is incomparable.

        It’s The First And Only Holiday Single To Be Certifed “Diamond” 

        The song has achieved a diamond record, which means that more than 10 million copies have been sold. Holiday gatherings and shopping centers are undoubtedly to thank.

        Mariah Carey Cowrote The Entire Thing In About 15 Minutes

        She collaborated on the successful holiday tune with veteran songwriter Walter Afanasieff, who claims that the song's success is a result of how quickly they created it.

        In a conversation with Billboard, Afanasieff discussed the process of writing songs:

        It was always the same sort of system with us. We would write the nucleus of the song, the melody primary music, and then some of the words were there as we finished writing it.

        There Isn’t Any Actual Band Playing In The Song

        Everything was planned on Afanasieff's computer. Mariah and her backup singers were the only actual participants.

        The Song Inspired An Animated Movie Starring Mariah Carey Herself

        “All I Want for Christmas Is You,” an animated direct-to-video release from 2017, is the perfect choice if you're seeking another holiday film to enjoy this year while curled up in a blanket with some hot cocoa in your hand. Mariah plays a young girl with a sweet Christmas wish for a puppy in the film.

        You can listen to Mariah Carey’s “All I Want For Christmas Is You” here!

        How To Release Big-Time Tracks Just Like Mariah Carey?

        If you want to learn more about how to create hit tunes just like Mariah Carey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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          Posted on November 21, 2022

          Thanksgiving 2022: What Are Our Clients Thankful For This Year?

          By John Reynolds
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          Despite our desire for warmer weather, this time of harvest and plenty reminds us that, we have a lot to be thankful for. With Thanksgiving around the corner, we are immensely thankful for our talented clientele. 

          Our amazing roster is full of extraordinary people, each with their own creative talent! Let us see what our top clients are thankful for this year!

          Kelly Monrow

          artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

          I’m grateful for my friends and family who support me in my music journey and life. I am grateful to have a team like MPT Agency around me that I can trust and that I know has my best interest at heart and truly believes in me. It’s this kind of energy on a team that breeds success.

          Follow Kelly Monroe on Spotify | Instagram | Website

          J Aktive

          artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

          I'm thankful that I was able to reach 1 million streams on the launch of my new album "BAD LUV", thanks to MPT Agency. As cliche as that may sound, that's all I really cared about this year. 

          I'm also thankful to actually be written up in numerous articles so when you google my name I can feel like an official artist. Outside of that, I'm just happy to be surrounded by friends and family members who appreciate me for who I am.

          Follow J Aktive on Spotify | Instagram | Website

          Dean the Dream

          artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

          I am thankful for my health, and I'm also thankful for MusicPromoToday which helped me grow my career. It's a hard road when you're an independent artist, but I'm thankful to MPT Agency for really helping me become the artist I want to be. Here's to the future and to another solid campaign!


          Follow Dean the Dream on Spotify | Instagram | Youtube

          TEF XL

          artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

          Wow, it's been a busy year full of new growth! We have celebrated 4 single releases and learned a tremendous amount about brand building through ads, press, and social media.  We are now on our journey into merch, brand sponsorship, and music sync. 

          I chose MusicPromoToday as a partner after a lot of heavy research ... and it paid off. With them, I have built a team that has become more than partners, they are friends. We celebrate music milestones, but so much more than that. Salute to all of the "amazing humans" I can now call friends that also happen to be talented "AF" at what they do. 

          Here's to another amazing year of growth and leveling up!

          Follow TEF XL on Spotify | Instagram | Youtube

          Emily

          artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

          This year I’m incredibly grateful to still be able to do what I love and make music that resonates with people. I was so lucky to meet MusicPromoToday right at a time when I was giving up on getting my music heard and they made it all possible with their incredible team. I'm grateful for them for sure :)

          Follow Emily on Spotify | Instagram

          Steven Charles

          artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

          This season I’m most thankful for the support of my family & friends and for the hard work of the MPT Agency. They have been integral to the growth of my fan base and the exposure of my music to newer & bigger audiences. I’m super thankful to have had them in my corner this year working tirelessly to help build my brand. Looking forward to working together in the future. Thanks, MPT!

          Follow Steven Charles on Spotify | Instagram | Youtube

          Final Thoughts

          There you have it, folks, thanking your friends, family, fans, and the team is the bottom line of this thanksgiving. Artists create the beautiful work we consume every day, but it takes people to inspire and promote it. To all the unsung heroes in music, this thanksgiving we thank you. 

          With the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.


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            Posted on November 18, 2022

            The Best Way To Grow Your Spotify Via Facebook Ads

            By Yvonne Martin
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            Many people who have never used Facebook ads shudder at the thought because they believe it to be an outdated platform for boomers. However, you can grow your Spotify via Facebook Ads! How? Well, Facebook has more than 2 billion monthly users, and utilizing Facebook ads means running ads on:

            • Facebook
            • Instagram
            • Even Messenger!

            Thus, Ads will appear on Facebook:

            • News articles
            • Marketplace items
            • Feeds
            • Stories
            • Websites
            • Applications

            Do’s & Don’ts

            This sort of campaign's fundamental premise is that you can use a conversion target that utilizes the advantage of the Facebook Pixel

            Do’s:

            Use conversions to:

            • Exclude bots
              • Create retargeting audiences
            • Utilize a Facebook Business Manager account and a verified domain to track the conversions.

            Don’ts:

            • Do not launch a traffic campaign and direct people to Spotify. 

            Evidently, due to the lack of tracking, you can wind up with a lot of pointless bot clicks that result in no Spotify streams. 

            As a result, this will allow you to run ads for other objectives to those who converted in the past. Consequently, we require a website on which we can set up our pixel code and launch "events" whenever a user clicks the Spotify button on the landing page.

            Deep Dive Into Campaign Structures And Ads

            What Is A Facebook Campaign? How Can You Use A Facebook Campaign To Grow Your Spotify Via Facebook Ads?

            A Facebook campaign has three levels:

            • The campaign → Establish your campaign's goal, start, and finish dates.
            • The ad set →  Specify your target audience, market interest, and origin of your audience.
            • The ad →  Select which Facebook and Instagram page the ad appears on.

            Myth: Facebook Ads do Not Provide A Return On Investment For Spotify

            The truth is that a typical return on investment will not ever be as high as $3 in Spotify royalties for every $1 spent on Facebook ads.

            Undeniably, you can observe a rise in your:

            • Following, a new fanbase
            • Trustworthiness due to successful releases
            • The number of data sources for future marketing campaigns

            Certainly, the majority of independent musicians will make a modest living by:

            • Gradually expanding their back catalog of songs
            • Increasing the number of streams they receive through algorithmic or editorial playlists

            Why Are Facebook Ads So Great? The Reason To Grow Your Spotify Via Facebook Ads.

            Facebook offers:

            • Comprehensive targeting choices
            • Flexible budgeting
            • An algorithm that can be self-optimized to get the best results at the lowest cost

            Let us examine the advantages of Facebook advertisements in further detail:

            1. In-depth targeting choices are available
            2. Basic demographic choices are available for a very broad range of interests, including brands, genres, performers, goods, and more
            3. The ads can be "scaled," and you can manage your spending; the more you spend, the better the results you receive, but you can still spend as little as $1 per day.
            4. With Facebook's learning algorithm, you can receive the most results for the least amount of money.
            5. People that interact with you can be added to "Custom Audiences" so that you can display your ads later on for less money than it cost to first reach them.
            6. There are also "Lookalike Audiences" which are “Custom Audiences” that contain 1+ million or more people that are similar to your fans.

            Thus, you are able to…

            Apply The Following Strategies To Grow Your Spotify Via Facebook Ads

            • Direct listeners who are specifically interested in your Spotify profile
            • Utilize Facebook's tools and algorithm to get more of those fans at a lower cost
            • Boost your chances of fooling the Spotify algorithm into giving you free access to even more of your followers

            Strategies To Grow Your Spotify Via Facebook Ads

            Every time you put out a new song, you have the opportunity to:

            • Pitch it to the Spotify editors
            • Have it added to the Release Radar playlist of your listeners
            • Have it included in the Release Radar playlist of Spotify users who have similar listening habits to yours

            Release one song each month, this way you will increase the:

            • Amount of pitches you obtain
            • Length of time your song is on Release Radar
            • Monthly growth of your stream and followers

            Final Thoughts

            Do not anticipate a return on your initial investment from your first campaign. However, fans who follow your profile will be informed of any upcoming releases, which might expand your fan base and increase the number of plays you receive. 

            Keep in mind that it is not a race, it is a marathon!

            For further information, keep an eye on our blog and Instagram to make the procedure as simple as possible.


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              Posted on November 17, 2022

              AI Music Generators: Threat To The Music Industry

              By Barbara Drews
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              AI music generators that can instantly produce brand-new music songs are beginning to threaten the livelihoods of musicians. As a result, lobbyist groups appear to be competing for a dominant role in the content generation sector, which has them quite worried.

              View this post on Instagram

              A post shared by UnitedMasters (@unitedmasters)

              Music-generating app Mubert AI which can convert limited text inputs into a plausible-sounding composition:

              "We've made it easier than ever for content creators of all kinds to license custom, high-quality, royalty-free music. From streamers to filmmakers to app builders."

              Naturally, computer-generated music has been around for a while, using different types of AI to produce outcomes that may sound both manmade and alien.

              However, this new breed of music generators, pioneered by Mubert AI and Google's Audio LM, feels like a whole other animal. They are more like creative replacements for musicians themselves than they are like creative integrations for the music-making process, negating the need to pay for expensive royalties or labor-intensive labor completely.

              The Recording Industry Association of America (RIAA) is concerned that AI-driven music generators may endanger both the financial security and legal rights of human musicians. The RIAA released a statement approving the usage of AI music generators in response to a request for feedback from the Office of the US Trade Representative.

              Online services that use Artificial Intelligent to "extract, or rather, copy, the vocals, instrumentals, or some portion of the instrumentals (a music stem) from a sound recording" to "generate, master or remix a recording to be very similar to or almost as good as reference tracks by select, well-known sound recording artists" are infringing on its members' "rights by making unauthorized copies of our member's works," the RIAA stated in a new statement to the Office of the US Trade Representative.

              The RIAA included a variety of services, from those that master songs in the manner of well-known musicians to those that isolate voices from backing recordings. The remark may indicate that AI music generators are the trade organization's next target because it has a lengthy history of litigating copyright infringement and combating music piracy, as Vice notes.

              There isn't much legal precedence, therefore it's unclear if these AI-generated tunes genuinely violate the rights of musicians. It's an intriguing look into the near future that raises many concerns, such as whether these technologies are just democratizing access to potent art production tools or whether they are actually stealing from the original artists who served as their inspiration.

              The production of synthetic content makes it simpler for many artists to keep up in this content-driven environment. But it's always worth considering what, if anything, is lost when we transition to a new, AI-driven world.

              To find out what services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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                Posted on November 14, 2022

                What Are The Social Media Predictions For 2023?

                By John Reynolds
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                Predicting what could happen next is challenging, but we will try with our 2023 forecasts for each of the big social media platforms. Without a doubt, TikTok and Meta both maintained their slow declines. On the other hand, Twitter is now going through a management change that can result in anything. So what can we anticipate for the social media predictions of 2023?

                With everything going on, predicting what could happen next is challenging. But, we will try with our 2023 forecasts for each of the big social applications.

                Although no one can predict the future with certainty, we are more tuned in than others to the most recent improvements. And while you will not find any brain-reading predictions of the far future in this article, you will find some realistic and likely prospective developments that might affect you over the course of the following year.

                So let us get started!

                Facebook

                Big Blue, Zuckerberg's first social app, was once everyone's favorite social media platform. Facebook has had a difficult year. From losing popularity with young users to losing advertising revenue to Apple's ATT upgrade. Not to mention going through an identity crisis in the wake of TikTok's change.

                Facebook has been the most affected platform as TikTok's short-form, the algorithm-led approach has shifted consumer patterns across the board. Nonetheless, Zuck and Co. claim that they have a strategy to turn things around.

                Social Media Predictions For Facebook

                More Content Suggested By AI

                TikTok is the source of the AI-governed pattern. In other words, it prioritizes giving you the greatest user-generated content.

                Zuckerberg clarified this point in a recent interview with The Verge, stating:

                “What’s basically going to happen is that, over the next year or two, we’ll start showing more recommended content in the Feed. And we’ll know that we’re doing a good job because the content, in the beginning, is going to displace some other content, and either displacing that content is going to lead to negative feedback from people, and lead to people connecting with each other less in all the metrics that we focus on, or it will actually lead to people connecting more and being more satisfied with the product.”

                Avatar Integration

                By incorporating its digital avatars into additional locations inside the app, Meta hopes to increase interest in the metaverse. This way, avatars will be crucial components of engagement.

                Instagram

                Instagram is anxious to stay ahead of TikTok and is mimicking it at every opportunity. This strategy appears to have been successful so far since the app announced that it has 2 billion monthly active users.

                What is expected to happen next on Instagram is as follows…

                Social Media Predictions For Instagram

                Instagram serves as a vital link between the physical world and the metaverse. Hence, the company is eager to develop stronger systems for artists.

                In light of this, anticipate the addition of the following content production methods on Instagram in 2023:

                • Augmented reality (AR) posts
                • 3D content 
                • NFT art
                • Interactive ads

                Twitter

                Twitter is the most difficult scenario to foresee since, under incoming Chief Elon Musk, who knows what will happen next? Nothing from Twitter's past truly establishes any patterns, therefore anything is conceivable.

                These predictions might thus be totally incorrect, but based on what Musk has so far demonstrated…

                Social Media Predictions For Instagram

                Musk has consistently stated that he wants to increase Twitter's revenue through subscriptions while also adding a layer to get rid of bots. This, unfortunately, is a crucial component of his strategy.

                • Many businesses would probably pay for this service if Musk's new team took tips from these tools.
                • The tools will be incorporated into an upgraded Twitter Analytics offering.
                • The tools will be offered as a service along with access to its current range of Professional Profile display settings.

                LinkedIn

                Throughout the year, LinkedIn continues to report "record levels" of interaction. Now, they appear to include an increasing number of non-professional postings and updates.

                Social Media Predictions For LinkedIn

                In any case, LinkedIn is eager to continue expanding, so in 2023 you can anticipate the site offering additional information to assist job seekers.

                In 2023, expect LinkedIn to continue with additional guidelines on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing listed opportunities.

                TikTok

                The most popular app right now is also, perhaps, the most controversial one. This is not so much because of the material it amplifies as it is because of its assumed or actual ties to the Chinese Government, which keeps the app under intense political inspection.

                Social Media Predictions For LinkedIn

                This might recur in 2023, forcing TikTok to more clearly isolate its data, which could result in a number of issues for the app. Could it really be prohibited in the United States and other countries? That continues to appear like a very likely scenario…

                Last Words Of Advice From Your Friends At MusicPromoToday

                There is a lot happening as usual, and the Elon Musk/Twitter situation really shakes things up and adds a new dimension of unpredictability to the area.

                Although the metaverse and VR interfaces can represent the future, they are more likely to appear within the next year, with the most significant changes still brewing as technology develops.

                Based on our study, the social media specialists at MPT Agency create a customized proposal that includes a social media page audit, a competitive analysis, and the scope of work. This will provide you with a fresh perspective on your current social media presence and a breakdown of the team's assistance. 

                Check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about more services that help advance your musical career.


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                  Posted on November 11, 2022

                  Are Apple Music’s Subscription Fees Rising For Good?

                  By John Reynolds
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                  The recent price rise for Apple Music's subscription and a foreseeable price increase for Spotify would enhance music sales in the United States and throughout the world and have an influence on library values.

                  Increased rates for Apple Music and Spotify's individual plans can result in hundreds of millions of dollars more in subscription income each year in the United States.

                  What Is The Expected Revenue?

                  The expected incremental earnings from these pricing hikes for streaming services is around $650 million per year. That is predicated on a 7% increase in subscriber growth in 2023, no further churn, a whole year of price increases, and higher costs including both self-paid and promotional subscription plans.

                  Will Every Aspect Be Affected?

                  A tiny amount of churning is anticipated, though, and Spotify is not expected to increase its prices at the start of the new year. Not all subscription plans are liable to price increases, too. (For instance, Apple is not raising the cost of Apple Music Voice.) As a result, the actual impact is probably going to be less next year and during the years to come.

                  Let us Get Into Specifics

                  • Individual subscriptions for Apple Music now cost $10.99 per month instead of $9.99. 
                  • The cost of the family plan went up $2 from $14.99 to $16.99. 
                  • The price of Apple One, a package that includes services like Apple Music, Apple TV+
                  • Others increased by $2 for the solo plan and by $3 for the family (which includes Apple Arcade and iCloud+) and premier plans (which adds Apple News+ and Apple Fitness+).

                  How Will Apple Music’s Subscription Affect Spotify?

                  • In the United States, Spotify could follow with a $1 per individual membership price rise. 
                  • It is prohibited from raising the cost of the family plan by more than the $1 it added in April, to $15.99. 
                  • Student rates on Spotify are available for $4.99 per month. 
                  • Billboard anticipates that the reduced plans will remain unchanged for these intents.

                  How Will Apple Music’s Subscription Affect Musicians?

                  A price rise essentially results in a pay hike for creators and copyright owners. The same portion of streaming services' earnings would go to labels and publishers as royalties. 

                  Although some churn is likely, higher costs wouldn't affect listeners' habits, thus the arithmetic would be in favor of musicians and rights holders: a bigger royalty pool would be split by the same number of streams to determine the per-stream fee owing to each track.

                  Songs and recordings would also be worth more if the two biggest subscription services in the US charged higher charges. 

                  • A catalog's current royalty income will rise with increased prices
                  • Streaming growth has a positive correlation with greater catalog values. 

                  According to a recent study by Professor Larry Miller of New York University, streaming accounted for 62% of the typical multiple paid-for composition portfolios in 2021, Billboard reported this week.

                  While Spotify's CEO Daniel Ek claimed the firm will likely follow Apple Music's path when chatting to investors on Spotify's Oct. 25 earnings call, the company has not yet announced a general price rise on its individual and family plan subscriptions. 

                  Ek told investors that raising the price in the United States is "one of the things we would like to do" and that Spotify will speak with labels "in light of these recent events with our label partners."

                  Expect prices to rise as a matter of course. In May, Amazon Music Unlimited increased its pricing. In its biggest market, France, Deezer increased subscription rates in January. Rate increases are also scheduled for December in Germany and the United States. According to Deezer CEO Jeronimo Folgueira, the price hike by Apple Music "opens the door for further price increases down the line."

                  Final Thoughts

                  Numerous factors will influence just how much additional funds these price increases will bring in. In any scenario, musicians and owners of the associated rights can anticipate higher subscription payments through 2023.

                  To find out what services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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                    Posted on November 10, 2022

                    How To Utilize Spotify Wrapped 2022 As A Musician?

                    By Yvonne Martin
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                    The time has come! Spotify Wrapped will now let you see a "snapshot" of your entire year! We all eagerly await the announcement of the music we've been listening to during the previous year.

                    As Spotify Wrapped summarizes your musical year, it shares your favorite musicians, tracks, genres, artists to explore, and even your moods.

                    Thousands of people share their "Wrapped" every year in what started as a viral marketing campaign in 2016 and has since grown into a significant event for music lovers and social media users.

                    When Will Spotify Wrapped 2022 Be Released?

                    Launching a website promoting the feature and making a data-sharing hint: 

                    “Wrapped is a deep dive into the music and podcasts that defined your 2022. Keep listening to what you love, and we’ll shout when it’s ready.”

                    Spotify discontinued the function in recent years at the beginning of December; in 2021 it was done so on December 1 and 2020 on December 2. Consequently, it won't be long before you may hear how your music is summarized in 2022.

                    How To Access Spotify Wrapped 2022

                    Your Spotify Wrapped 2022 can be accessed here. Additionally, it will be shown on your homepage, and you'll probably get a notification when it's prepared for viewing.

                    Why The Last Two Months Of The Year Are Not Included In Spotify Wrapped 2022 Results?

                    The last two months of the year are not tracked for Wrapped, as Spotify previously said on Twitter, saying:

                    “We’re afraid that listening to a bunch of stuff right now will not make any difference to this year’s or next year’s Spotify Wrapped. This is because it only covers from January 1 to October 31. Hope this clears things up.”

                    Although they have not yet provided a concrete explanation, many believe it is because it is the holiday season and people begin to play Christmas music nonstop as soon as Halloween is over. 

                    Others believe it is simply because the company wants to give themselves enough time to get the app and your results ready for the end of the year.

                    A Complete Checklist Of Actions You Should Take Now

                    With Spotify Wrapped 2022, hundreds of millions of listeners from all over the world get together to discuss the songs that helped shape their year. Spotify is bringing Wrapped the biggest one yet in 2022 and giving fans new ways to interact with the musicians they most frequently listened to.

                    Upload A Video For Your Top Listeners

                    Personalize your message with a video. Thank your best listeners for making this year's celebration possible. Make a 30-second clip to share with your audience what their support means to you in 2022. 

                    • Express gratitude to your audience.
                    • Hint at upcoming projects.
                    • Share a memorable moment from the last year.

                    Before November 18th, upload your video through Spotify for Artists for a chance to be included in your fans' 2022 Wrapped experience on Spotify.

                    How To Accomplish This:

                    • Use a smartphone device to record a vertical, under-30-second "thank you" video.
                    • Ensure that your video is free of music, singing, or lyrics; explicit material; brand or logos; and additional text, graphics, or filters.
                    • Upload using the desktop web or Spotify for Artists app.

                    Advertise Your Merch

                    Make your newest merch the spotlight at Wrapped in 2022. This year, Spotify will use its Wrapped experience to advertise your merchandise to your most devoted followers via email, Spotify, and other channels. 

                    How To Accomplish This:

                    • Connect Spotify for Artists to your Shopify store.
                    • Use Shopify to publish new or exclusive merch to the Spotify Sales Channel.

                    For further details, link your store here.

                    Highlight Your Upcoming Concerts

                    Are there any upcoming tour dates? Let your followers know when and where they can join you in toasting a fantastic year. This year, Spotify will be presenting tailored concert recommendations to your most devoted listeners in this year's Wrapped. Encourage your audience to switch from streaming to front-row screams.

                    How To Accomplish This:

                    • Add your concerts to one of Spotify's affiliate sites. 
                    • Make sure the dates in the “On Tour” part of your artist profile are accurate by checking your artist profile.
                    • During Wrapped, Spotify will let your best listeners know about your upcoming concerts.

                    To get your shows and concerts listen, click here

                    Encourage Your Fans To A Cause

                    The edition of Wrapped is ideal for rallying followers around a fundraising objective. Use Fan Support to raise money for a worthy cause you support or to gather end-of-year tips during a season known for generosity and demonstrating affection.

                    How To Accomplish This:

                    • Create a fan support link on your profile using Spotify for Artists' fan support feature.
                    • Obtain money through one of Spotify’s fundraising partners.

                    Start your fundraising journey by clicking here.

                    Final Thoughts On Spotify Wrapped

                    You cannot argue against technical advancement, as MPT Agency has seen throughout history in all industries. If simply for fan convenience or visibility, all artists need to be available on all platforms.

                    MPT Agency helps you automate and optimize your music listening experience. Check out our blog to learn more about the latest industry news and make sure to follow us on Instagram for additional music marketing-related updates.


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                      Posted on November 8, 2022

                      Elon Musk Delays Twitter Paid Verification

                      By Shawn Spence
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                      Elon Musk's intention to sell Twitter's blue tick paid verification badges has been postponed. As a result, delaying the microblogging platform's swift descent into hell slightly. 

                      You guessed it right. Musk is also blocking unnamed parody accounts, though…

                      According to The New York Times, Twitter's paid verification will now go live on Nov. 9, which is the day following the U.S. midterm elections. Prior to Nov. 7, when the update was supposed to go live. Nonetheless, Musk reportedly threatened to dismiss staff members who didn't reach the deadline.

                      The decision to postpone the implementation of paid verification was made as a result of staff and user concerns. They were worried about the possible disastrous effects Musk's plan will have on election integrity. 

                      Anyone with the capacity to pay verification status would be able to get a blue tick and use it to pose as a well-known individual. Moreover, this will enable them to send tweets that seem to come from news organizations or politicians. 

                      This also has the potential to destabilize the election and spread false information about the outcomes.

                      When Musk's reforms actually go live, there's a decent chance that Twitter will turn into a hazardous hub of misinformation. 

                      Some verified Twitter users have criticized Musk's verification modifications by exposing how the blue tick on Twitter will be misused and how simple it is to deceive people. 

                      Artist Mark Brooks published tweets from users who thought he was the renowned actor after briefly changing his account name and profile photo to resemble Harrison Ford.

                      Twitter has suspended verified accounts belonging to comedian Kathy Griffin, actor Rich Sommer, and former NFL player Chris Kluwe. Users have also been banned for changing their display names and profile pictures to correspond with those of Tesla's real-life co-founder Elon Musk.

                      Musk stated in a tweet on Sunday that unless an account is blatantly labeled as a parody, Twitter will permanently suspend any accounts that mimic others. It's not clear if a disclaimer on the account's profile would do, or if this label must be in the account's name.

                      Due to the possibility that true identity verification will no longer be required in order to receive one of Twitter's blue ticks, it is also probable that Twitter will have difficulty telling the difference between a parody account and the real thing. 

                      This is risky whether you have a large profile or not because anyone with $8 and a grudge will possibly destroy your entire existence.

                      Prior to Musk's takeover, Twitter wasn't always a haven of virtue. But the amount it has dropped in less than a week is astonishing.

                      To find out what services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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                        Posted on November 7, 2022

                        YouTube Introduces Unique @handle Feature

                        By Yvonne Martin
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                        The online video-sharing and SM platform launched the @handle feature to simplify people’s online interactions and help them connect with each other faster and easier. The new feature allows creators to promote their YouTube presence and drive traffic to their profiles.

                        YouTube explained in a statement:

                        “Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle feature will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”

                        In the same way as its counterparts; Twitter, TikTok, and Instagram, the @handle feature will directly link people to the content you post and offer better branding opportunities by running as a unique channel URL. Until recently, custom channel URLs have only been available to Youtubers with 100 subscriptions and above. With this new addition, the app will make it accessible to all users no matter the number of subscribers.

                        @handle feature is also created to reduce copycat channels and stop scammers from replicating popular ones. With each channel having its own personal @handle feature, swindlers will have a hard time copying existing accounts. On a more fun note, the new feature will permit users to mention channels in comments, community posts, and video descriptions, “For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”

                        Channel owners must take into account that they have till November 14th to choose their own handle, otherwise, YouTube will assign them automatically, “Over the next few weeks, we’ll slowly open access for all YouTube channels to choose a unique @handle feature. If you don’t choose one by November 14th, we will begin assigning handles automatically based on your channel name (which you can change!).”

                        Just as YouTube wants to ensure the best service for its creators, MusicPromoToday also focuses on delivering all-around assistance to its clients. Providing aspiring and established artists with everything they need to further enhance their careers, MPT offers a wide range of services that help promote any musician’s online presence and digital footprint. 

                        If you’re interested in the latest music industry news and trends, go to MPT Blog and get ahold of the most recent developments. 

                        Watch the full guideline below:


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