Posted on December 7, 2022

CMA Rules In Favor Of Record Labels & Streaming Services

By Barbara Drews
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UK Watchdog Shuts Down Allegations Once & For All!

Amid claims that big record labels and music streaming services such as Spotify hold excessive power in the industry, UK Watchdog, the British consumer investigative journalism program, launched an in-depth investigation into the music streaming market to determine whether the claims were true. But it turns out that the system, in large part, is surprisingly fair both to listeners and musicians. 

Before initiating their research, the Competition and Markets Authority (CMA) had announced that their main focus will be:

“To assess whether any lack of competition between music companies could affect the musicians, singers, and songwriters whose interests are intertwined with those of music lovers.”

Chief Executive of CMA, Andrea Coscelli said that

As we examine this complex market, our thinking and conclusions will be guided by the evidence we receive. If the CMA finds problems, it will consider what action may be necessary.”

Looking into the streaming industry from a creator-to-consumer perspective, CMA promised to see:

“Whether innovation is being stifled and if firms hold excessive power.”  

Well, now that the results are in, many artists will be disappointed to find out that there is no power exploitation and the influence of record labels and music streaming services on the market cannot be regulated. The UK’s competition watchdog claims that no real harm can be directly correlated, despite the appeal of some industry professionals.

In the final issued report, CMA explained,

We have found that it is unlikely that the outcomes that concern many stakeholders are primarily driven by competition. Consequently, it is unlikely that a competition intervention would improve outcomes overall, and release more money in the system to pay creators more.”

Despite The Apparent Challenges, The Final Verdict Is As Follows:

  • Streaming services have benefited music fans who have free access to songs and are paying less for Spotify, Apple Music, and Amazon.
  • Industry giants (Universal, Warner, and Song) that control most of the market share aren’t “likely to be making significant excess profits that could be shared with creators.”
  • Despite the increase of Royalty rates in deals, many musicians still struggle to make an income from streaming services.

According to CMA interim chief executive, Sarah Cardell,

“Streaming has transformed how music fans access vast catalogs of music, providing a valuable platform for artists to reach new listeners quickly, and at a price for consumers that has declined in real terms over the years.”

“We heard from many artists and songwriters across the UK about how they struggle to make a decent living from these services. These are understandable concerns, but our findings show that these are not the result of ineffective competition. Intervention by the CMA would not release more money into the system that would help artists or songwriters.”

To read more stories like this go to  MPT Blog. You can also follow MusicPromoToday for more news about the music industry.

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    Posted on November 17, 2022

    AI Music Generators: Threat To The Music Industry

    By Barbara Drews
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    AI music generators that can instantly produce brand-new music songs are beginning to threaten the livelihoods of musicians. As a result, lobbyist groups appear to be competing for a dominant role in the content generation sector, which has them quite worried.

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    Music-generating app Mubert AI which can convert limited text inputs into a plausible-sounding composition:

    “We’ve made it easier than ever for content creators of all kinds to license custom, high-quality, royalty-free music. From streamers to filmmakers to app builders.”

    Naturally, computer-generated music has been around for a while, using different types of AI to produce outcomes that may sound both manmade and alien.

    However, this new breed of music generators, pioneered by Mubert AI and Google’s Audio LM, feels like a whole other animal. They are more like creative replacements for musicians themselves than they are like creative integrations for the music-making process, negating the need to pay for expensive royalties or labor-intensive labor completely.

    The Recording Industry Association of America (RIAA) is concerned that AI-driven music generators may endanger both the financial security and legal rights of human musicians. The RIAA released a statement approving the usage of AI music generators in response to a request for feedback from the Office of the US Trade Representative.

    Online services that use Artificial Intelligent to “extract, or rather, copy, the vocals, instrumentals, or some portion of the instrumentals (a music stem) from a sound recording” to “generate, master or remix a recording to be very similar to or almost as good as reference tracks by select, well-known sound recording artists” are infringing on its members’ “rights by making unauthorized copies of our member’s works,” the RIAA stated in a new statement to the Office of the US Trade Representative.

    The RIAA included a variety of services, from those that master songs in the manner of well-known musicians to those that isolate voices from backing recordings. The remark may indicate that AI music generators are the trade organization’s next target because it has a lengthy history of litigating copyright infringement and combating music piracy, as Vice notes.

    There isn’t much legal precedence, therefore it’s unclear if these AI-generated tunes genuinely violate the rights of musicians. It’s an intriguing look into the near future that raises many concerns, such as whether these technologies are just democratizing access to potent art production tools or whether they are actually stealing from the original artists who served as their inspiration.

    The production of synthetic content makes it simpler for many artists to keep up in this content-driven environment. But it’s always worth considering what, if anything, is lost when we transition to a new, AI-driven world.

    To find out what services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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      Posted on October 28, 2022

      2023 Ultimate Trends That Will Redefine The Music Industry

      By Barbara Drews
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      The past couple of years have been hectic and all aspects of life have undergone a renaissance. The music industry is no different. There are many trends that will redefine the music industry in 2023! But first, let us take a look at how the industry has changed over the last few years.

      The business has taken a new form with all the new:

      • Emerging technologies
      • Streaming platforms
      • Artificial intelligence

      Not only has the classic process model been reshaped, but people’s approaches toward music and songs have changed as well. 

      Thus, with almost 20 billion global music sales in the past year, numbers and statistics show that music has become more international than ever!

      There are no more limitations on:

      • Genre
      • Language
      • Culture

      It does not matter who is singing and in what tongue, people are ready to accept the song as long as it aligns with their momentary interests. 

      What would have been impossible to achieve years ago seems to be possible in today’s music industry and the biggest proof is the rise of K-Pop and Reggaeton.

      Let us go over existing trends that will continue to boom in 2023!

      The #1 Trend That Will Redefine The Music Industry: TikTok

      TikTok Will Rule Over The Digital World!

      With more than a billion active users, TikTok’s rise in the cyber world is undeniable. The social media platform is constantly expanding and growing strong with its viral videos and songs. With its light, fun, and short content, TikTok has:

      • Produced many new musicians
      • Helped a lot of up-and-coming artists stand out in a pile of masses

      Offering opportunities for a multitude of creators, TikTok has ranked as one of the top impactful music promotion platforms of 2022!

      It does not seem to be slowing down anytime soon. The artist-generating medium will continue to grow in 2023. In fact, what we have witnessed in the last few years is only a demo of what is to come! More short-form content will be in demand in the future.

      Multilingual Songs = Guaranteed Hits

      Multilingual Songs Will Surely Redefine The Music Industry

      Are multilingual songs the future of the music industry?

      For years now, many international artists had to release songs in English to be able to hit the top global charts. But those days are over and the language the musicians sing in has become increasingly irrelevant.

      With K-pop artists like BTS and Blackpink breaking records and selling their albums all over the world, more and more professionals have come to terms with the fact that the rules have changed and it is the era of foreign language music. 

      Musicians do not have to sing in English to become successful, especially in this golden age where streaming platforms have taken over the music industry. Spanish, Korean, bilingual, and multilingual songs will increase in popularity and earn labels their biggest numbers!

      Sync Licensing And Publishing Are Trends That Will Redefine The Music Industry

      The music business prospers more when it is associated with other mediums. It has always been the case, you hear a song from your favorite movie and you start loving it more because of its positive relationship with a specific scene or a character.

      The best platforms to get your music noticed are:

      • Television
      • Video streaming services
      • Electronic games
      • Advertisements
      • Films
      • Cinema

      The best way to connect your art to these platforms is to make licensable music, therefore publishing and linking your music to various forms of media will guarantee increased exposure.

      Multi-Genre And Hybrid Tracks

      These Two Are Trends That Will Undoubtedly Redefine The Music Industry!

      Nobody listens to only one type of music these days. If you check most people’s playlists, the tracks are a mix of multiple styles.

      And that is rather normal behavior since good music transcends:

      • Space
      • Time
      • Genre

      The genres of newly released songs are overlapping, allowing producers and musicians to create music without being constrained by a particular musical style. There are many debates that argue that genre will not matter anymore…

      Mood-driven playlists are becoming more popular than simply listening to one specific genre. During a study session, for example, listeners will more likely choose a style that will help them concentrate, like EDM. When exercising, on the other hand, you need a more energetic song to get yourself pumped, and so on…

      Final Thoughts

      So, What Does The Future Hold Concerning Trends That Will Redefine The Music Industry?

      In conclusion, the atypical model is constantly changing and evolving. In the future, the music industry will shift more toward diversified content. This is good news for new emerging musicians and independent artists who will have better opportunities to get their songs heard.

      If you are also an aspiring artist and want to expand your music career, connect with MusicPromoToday to stay up-to-date with the latest industry trends and developments. Invest in your professional growth and visit the MPT Agency Blog to find out more about the secrets of the industry and how you can move forward in your musical journey.

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        Posted on August 23, 2022

        5 NFT Record Labels That Are Redefining The Music Industry

        By Yvonne Martin
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        A web3 music business that is healthier and more artist-friendly is emerging as more artists use NFT technology to reconquer. Emerging and mid-tier musicians are supporting themselves, creating communities, and escaping a traditional music industry that benefits a few through music NFTs and NFT record labels. 

        Additionally, NFTs are repeatedly demonstrated as the best option for unsigned artists to generate money. 

        What is an NFT record label?

        It’s critical to define record labels in order to comprehend what an NFT record label is. A record label is a business that discovers new artists, nurtures them, and organizes the recording, manufacturing, marketing, and distribution of records. 

        In the past, record companies were the exclusive source of music releases and career development for artists.

        Even while record companies still have a lot of power in the music business, many musicians are choosing to go independent. Record companies may have the right to permanently own an artist’s music, depending on the terms of the deal. 

        High-profile incidents have further illuminated how certain established companies might take advantage of emerging artists, such as the Taylor Swift masters controversy.

        An NFT record label, on the other hand, ensures that the artist has complete ownership of their song. An NFT record label makes sure that their connection with the artist is mutually beneficial by giving them a certificate of ownership.

        NFTs, which are kept on the blockchain, are the primary music format for NFT record labels. NFT record labels also assist musicians in creating fan bases and promoting music using web3 tools like NFT markets.

        How do NFT record labels operate?

        The NFT record label business is continually developing. Therefore, the specifics of an NFT record label rely greatly on the people who are creating them. NFTs are a format for music that is available alongside more conventional forms like vinyl, CDs, MP3s, and so on. 

        Music enthusiasts may anticipate various digital assets, such as digital goods and artwork to accompany the launches, as well as metaverse events and music videos, in addition to music NFTs.

        NFT record labels can act as DAOs or collectives where the fan community is prioritized and the artist-fan interaction is more highly appreciated. This might imply that album songs and single artwork are chosen by fans through voting.

        However, the establishment of NFT record labels is not free. Founders must take into account operational expenses, the price of developing and promoting NFTs, and gas expenditures. 

        Additionally, it is necessary to factor in the expenses associated with registering transactions on the blockchain.

        Now let’s get to it.

        What are the top 5 NFT record labels changing the future of music?

        Death Row Records

        Earlier this year, Snoop Dogg acquired the storied Death Row Records. He declared that Death Row Records will be an NFT label after the purchase. Death Row will be an NFT label, he revealed during a discussion on Clubhouse:

        “Death Row will be an NFT label. We will be putting our artists through the metaverse and through a whole other chain of music. Just like how we broke the industry when we was the first independent [label] to be major.”

        The fact that a musician like Snoop Dogg oversees and supports an NFT music label only serves to emphasize the sector’s expanding significance.


        One of the early NFT record labels was Moonwalker FM. On streaming services, a lo-fi song is matched with each NFT minted. As a result, NFT owners are eligible to receive different prizes equal to about 30% of the streaming revenues.

        Additionally, MoonwalkerFM developed an industry-first DApp that allows NFT holders to see the songs that are associated with their NFTs. Events, special contests, products, space docking, early access to drops, and other things are also planned.


        Hume is a group of hybrid virtual-physical performers on the NFT record label. The creation of metastars with a background is the core objective, around which the digital label and entertainment studio are built. The NFT record label debuted Angelbaby as its first metastar in November 2021. They released their debut single, “NFT,” and gave a performance at FLUF House at Art Basel Miami.

        World Has You Records

        Web3 is a tool that World Has You Records utilizes to bring people together via their shared love of music. World Has You Records, founded by AlmaD and Kristen, intends to release “high-quality exclusive music and art for the community” and “create memorable experiences” while “discovering and developing new talents.”

        Space Yacht

        In Los Angeles, a group of underground partygoers founded the NFT record label Space Yacht. Henry Lu and Rami Perlman, the company’s co-founders, have organized over 100 events in several nations and are currently attempting to break into the web3 market. Space Yacht distributes music NFTs as a label in stages that build upon one another. Iconography Volume 1, 2, and 3 from their NFT collections provide music listeners a preview of what to anticipate from Space Yacht as it expands.

        How NFTs are shaking up the music industry

        We can safely claim that web3 and NFTs are upending the music business as we know it. In the second wave of the internet, musicians relied on labels, streaming platforms, and touring to make money. They also had to deal with several intermediaries that take a sizable chunk of the royalties that musicians receive.

        Artists may generate money with NFTs by selling their music directly to fans without the aid of middlemen like streaming services, labels, and distributors. Furthermore, anybody may release music and earn money as an unsigned musician because of the web3 music industry’s low entrance barrier.

        Since most NFTs cost more than one Spotify stream, which costs between $0.003 and $0.005, artists may make a respectable living without having millions of streams. Because it all depends on having a tiny group that supports what they do, they don’t need to sell or commercialize their music.

        It’s also crucial to note that the smart contracts underlying music NFTs prevent artists from being defrauded of their earnings. Smart contracts provide musicians the ability to keep track of who is holding their music NFTs, keep tabs on secondary market transactions, and be paid a portion of the royalties each time the holder resells the NFT.

        Final Thoughts

        Without a doubt, NFTs are laying the foundation for a music business that is more democratic and equitable. NFT record labels are among the key figures driving this transformation. Traditional labels will probably not go out of business, but they will need to adapt by embracing web3 ideals and finally placing artists in the spotlight.

        Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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          Posted on August 3, 2022

          Reflections On The NFT Music Industry

          By Barbara Drews
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          Unlike last year, when the music business was obsessed with cryptocurrency, this year comes at a time when the crypto market, like most of the economy, is in decline.

          The attention recession and potential economic recession

          Well, the market downturn is not limited to cryptocurrency. It’s also possible that some of the crypto “downturn” is just the predicted return to normalcy following the exaggerated high. However, there are concerns that the music Web 3.0 market may lose steam as consumers become more selective about how they invest their time and money.

          Education is one of the most significant obstacles.

          To be interested in purchasing an NFT, a music lover must first learn what an NFT is, why it is essential, and how to obtain one.

          While it may appear as if everyone in the music industry has gotten the concept by now, customer knowledge remains very limited. As of Q3 2021, around 20% of worldwide customers recognized what NFTs were, and a comparable amount was interested in purchasing limited-edition digital collectibles from their musical heroes. It is not just a matter of convincing users to pay attention, but also of artists and their crews. 

          Major record labels that have committed to Web 3.0 are still training their own staff about the sector and attempting to pique the interest of artists — at a time when many have resumed their focus on in-person activities such as touring.

          The bear market has benefits

          Nonetheless, the bear market has a lot of potential advantages. 

          A crypto winter would assist to separate the legitimate firms and ideas from the money grabs in the existing saturated field. A bear market will be an excellent moment for those who are serious to focus and begin the work and effort of resolving the many challenges and impediments that became apparent during the hype phase. 

          One guest from a music NFT firm mentioned how difficult it was to be focused during the 2021 crypto hype, and that they are a lot more productive and effective today. 

          The bear market may also be beneficial to fans, who were often priced out when crypto was booming and are now able to acquire their first NFTs at cheaper costs. Despite the market collapse, money is still pouring into the music Web 3.0 industry. 

          DAO Dreams Never Die, a record label, just secured $2.5 million in initial investment, anotherblock, a blockchain-based music rights marketplace, raised $1.2 million, and NFT startup Highlight acquired $11 million. From the perspective of NYC.NFT, there also appears to be no lack of recent grads eager to begin jobs in music and Web 3.0.

          There are still opposing viewpoints.

          In the Web 3.0 music space, there are two opposing schools of thought. While one side is creating music-crypto ventures atop incumbent frameworks, the other side is scrapping those frameworks almost altogether and building a new, blockchain-based music company alongside the conventional one. 

          While big labels and other established stakeholders dominate the former, independents and music industry outsiders dominate the latter.

          This separation persists, as evidenced by the attendance at various events. 

          There were also significantly more conferences and speeches about how NFTs may be used to promote new products to consumers than about utilizing NFTs to solve fundamental — but less enticing — problems like optimizing royalty payments. In the larger scheme of things, the music crypto realm is still fairly new. 

          But, perhaps, the bear market will also be a moment to focus on less glamorous (but possibly revolutionary) undertakings, and for these two opposing ideologies to pay close attention to and benefit from each other.

          Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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            Posted on July 6, 2022

            NFTs And The Music Industry

            By Shawn Spence
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            Before we get into how NFTs can boost your music career, let’s clarify some terms and explain a few concepts for non-crypto-natives.

            So let’s explore NFTs, with a little help from SNL…


            • “Non-fungible token”
            • One-of-a-kind
            • Limited-edition crypto asset

            Still confused?

            The term “fungible” refers to something that may be replaced with an identical, interchangeable item. 

            Consider a $1 bill; it has the same spending power as any other dollar note, right?

            ⇒ A $1 bill is fungible.

            Until that dollar is framed behind the cash register at a neighborhood café or signed by LeBron James. Suddenly, that banknote is one-of-a-kind, limited, and NON-fungible. It is irreplaceable.

            An NFT is a data unit that exists on a blockchain, akin to a fungible coin like ETH or BTC. It can be kept, bought, or sold in the same way. However, the non-fungible nature of the “token” is what distinguishes an NFT as a verifiably restricted digital entity.

            Consider it a tradable receipt on a public ledger that anybody can read, and this receipt demonstrates… something.

            What that something IS depends on the NFT.

            An NFT can signify:

            • Ownership
            • Community membership
            • Support for an artist or cause
            • And much more…

            An NFT could represent: 

            • The deed of your home
            • Your medical records
            • Evidence indicating you were a client at a 5-star restaurant on its debut night
            • A weapon you got in WoW but wish to use in the next game Legend of Zelda reboot
            • Your profile picture or your avatar
            • Backstage pass
            • Concert ticket
            • Entrance to a private social club
            • Bullet points for your future CV, stored in your crypto wallet
            • And… MUSIC!

            Possibilities for music-related NFTs include:

            • Single
            • Album
            • Artwork
            • Lyrics
            • Video content
            • Community membership
            • And more…

            Here are some exciting benefits of NFTs:

            1. They are “immutable.” That is, forever. Isn’t that lovely? NFTs may provide a solution to platform impermanence.
            2. YOU decide their worth. Well, sort of. You establish the initial parameters, but the price is determined by your target audience’s willingness to pay. This switches your focus from producing a high level of casual engagement to leveraging the strength of your community.
            3. Less is more. If you can focus on your community rather than vanity metrics that will never allow you to compete with major artists, you may experience some mental health advantages as well.
            4. Distribute fractional royalties. This one is tough because selling the rights to your work with the promise of future payments is illegal, but it’s still a great use case.
            5. Digital collectibles. In a world of infinitely replicated media, we’ve finally found a method to instill ownership and exclusivity. The wonderful thing about NFTs is that they allow both scarcity and plenty (of the same artwork) to coexist!
            6. Revenue from resale. Earn a commission every time your NFT is transferred.
            7. Pay-splits in cryptocurrency. Because of the “smart contract” aspect of NFTs (basically programmable money), you also have an intriguing approach to governing rights and handling accounting in a timely and effective manner.
            8. Possession of bragging rights. Platforms like Twitter (and probably Instagram soon) allows you to use image-based NFTs as profile pictures. Wearing a Sex Pistols t-shirt indicates that you are a member of a specific group or community, just as wearing a Sex Pistols t-shirt indicates that you need to shower.
            9. Extra functionality. Want to join a band’s secret Discord server or get behind the scenes? Keeping the NFT to their final album might be the key to unlocking such an event.
            10. They’re fun. Yes, adopting cryptocurrency is a pain in the a$$. The learning curve is steep! But if you get beyond the initial stumbling blocks, there’s a lot of exciting stuff going on with Web3. NFTs can be a motivating part of the journey.

            Top artists and NFTs

            Some of today’s biggest musicians, from The Weeknd to Snoop Dogg, are making waves in the NFT industry. How are they making headway in the music industry?

            Well, you guessed it right. NFTs!

            As mentioned above, NFTs can range from art and sound recordings to tickets and more. 

            NFTs generated an impressive $25 billion in overall sales in 2021!

            EDM artists were early leaders in the realm of NFT. In 2021, 3LAU sold 33 NFT collector replicas of his album Ultraviolet for $11.7 million, making it the first record to be tokenized.

            Since then, musicians such as Grimes, Shawn Mendes, The Weeknd, and others have released their own NFTs. Snoop Dogg also stated that Death Row Records, his old company that he bought in February, will become an NFT label.

            What Does The Future of NFTs and Music Look Like?

            For starters, we may see more artists use NFTs to reward their audience. This would strengthen the bond between artists and fans and encourage fan involvement.

            Second, new services that let you develop and sell NFTs without any programming skills might emerge. This would facilitate people’s involvement in NFTs and music. 

            Finally, we may see more platforms that enable the creation of smart contracts for the selling of NFTs.

            Kristin Robinson (Billboard’s music publishing reporter): “Technology has always been a really big part of the music business, and has really dictated how we make music, how we consume music.”

            Overall, musicians are beginning to see the benefits of integrating music with NFTs. As artists aspire for success in their professions, NFTs are becoming a unique method to leverage the promise of this developing blockchain technology.

            Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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              Posted on June 22, 2022

              Meta Expands Instagram and Facebook Reel Creation Options

              By Yvonne Martin
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              As it continues to embrace the short-form video trend, Meta is introducing new options for users to remix material into Instagram Reels, as well as the ability to build Reels from existing films within Creator Studio.

              To begin, some Instagram users are now being advised about a new ‘Remix for photographs’ option when publishing static images in the app, as illustrated in this example uploaded by Lindsey Gamble.

              According to Instagram, Remix for Photos allows users to build Reels based on your feed post material, which they can then download and use in their own clips. That means others can re-use your work as they like – but you can disable the option in your settings if you don’t want that to happen.

              In practice, it looks like this:

              It’s another method to respond to material in the app, which has been a popular TikTok use case, with the platform’s participatory nature effectively expanding on meme trends by allowing users to contribute their own interpretations, rather than merely consuming the latest content.

              Instagram now allows users to remix any video they encounter in the app, offering additional inspiration for Reels material — and with Reels now accounting for 20% of all time spent in the app, it makes sense for Instagram to capitalize on the trend by expanding Reels interaction possibilities.

              In terms of brand utilization, this may be especially useful for seeking opinions on new products or brand announcements, with customers able to respond quickly via Reels clips. This might lead to some brand announcements being blasted in the same way, but engaging your audience to connect with your postings could be a fantastic approach to increase reach and engagement.

              Meta has also included the ability to build Reels in Creator Studio by remixing existing videos into shorter pieces.

              As seen in this example, provided by Facebook marketing specialist Mari Smith (and reposted by Matt Navarra), Meta is informing Creator Studio users about a new technique for trimming old videos into Reels clips.

              The technique walks you through the editing process to generate Reels and Stories segments from your existing video uploads.

              It’s another method for Meta to assist businesses and artists blend into Reels content – which corresponds with larger consumption patterns – while also providing Meta with even more Reels content to offer people as it seeks new ways to double down on the short-form video trend.

              Considering short-form video has become such a transformative trend in the social media landscape, Meta has released a new strategic overview outlining how it aims to make Reels even more of a focus on Facebook.

              As per Facebook app chief Tom Alison:

              “Today’s genre of public short-form video opens up new ways for people to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and eventually Metaverse experiences), our biggest gap today is around short-form video, and we’re focused on integrating Reels in Home, Watch, In-Feed Recommendations, and Groups.”

              So more Reels, in more places – because Facebook, fundamentally, is afraid that if it does not adapt to changing consumer habits, it will fast lose relevance and user engagement.

              Which is already taking place…

              According to several estimates, individuals are now spending more time on TikTok than on the Facebook app, while the short-form, quick scroll clips on TikTok are really modifying user attention spans and changing how people consume material.

              In this regard, Facebook already feels pretty outdated, which is why it is now striving to catch up to TikTok by presenting more Reels, more frequently, and in more locations inside the app.

              These new improvements are consistent with the wider trend and will assist users in following suit.

              Of course, Meta may reverse its mind at some point and cease emphasizing Reels, as it has in the past with other video material. However, the regular nature of short-form videos feels more lasting in influencing how people engage.

              It’s obviously worth more brands experimenting with Reels, and these enhancements give greater capability on that front.

              Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                Posted on May 30, 2022

                10 Things You Should Do As Soon As You Sign Up for Music Distribution

                By Yvonne Martin
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                You don’t want your new single to only be available on Spotify and Apple Music when you release it. You want people to care. Every new release should be a stepping stone in your career, allowing you to reach more audiences and earn more royalties. 

                It’s time to advertise and market your new tunes!

                1. Claim Your Artist Profile On Streaming Platforms

                You’ll want to claim and personalize your accounts to create the greatest first impression possible. 

                1. Get Your Spotify Release Radar Placement

                This will allow you to add extra music information like genre, mood, and “sounds-like” artists, increasing the likelihood of your music being suggested to the proper listeners.

                1. Upload A Spotify Canvas Before The Release

                Canvases have been shown to enhance all types of streaming engagement metrics since we’re driven to graphics.

                1. Market Your Music With

                This will result in growing your Spotify following, drive streams and saves on Spotify, grow your email list, boost YouTube video views, run fan contests, and much more.

                1. Enter Your Lyrics With MusixMatch

                Make sure you’re authenticated on MusixMatch, then post your lyrics and sync your words with the audio when your music is ready.

                1. Professionalize Your Music Publishing Rights

                You hold the music publishing rights to your songs if you compose original music. A publishing administrator will assist you to put those rights to work.

                1. Monetize Your Music Across Social Media Platforms

                By doing so, you’ll get paid for the use of your song in videos on those sites, even if they were made or posted by others.

                1. Register With SoundExchange

                If your music is played on the internet or satellite radio, you are due extra digital performance royalties. SoundExchange will collect the funds and distribute them to musicians and performers. 

                1. Refresh Your Web Presence

                Update your online presence with new music announcements, new photos, videos, updated bios, and many more. 

                1. Plan To Promote

                Prepare as much as you can, as early as you can. 

                There’s a lot to accomplish in order to get the most out of your upcoming release. However, if your music hours are limited, these items should offer you a clearer notion of what to focus on.

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