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Posted on October 28, 2022 | By Barbara Drews

2023 Ultimate Trends That Will Redefine The Music Industry

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The past couple of years have been hectic and all aspects of life have undergone a renaissance. The music industry is no different. There are many trends that will redefine the music industry in 2023! But first, let us take a look at how the industry has changed over the last few years.

The business has taken a new form with all the new:

  • Emerging technologies
  • Streaming platforms
  • Artificial intelligence

Not only has the classic process model been reshaped, but people’s approaches toward music and songs have changed as well. 

Thus, with almost 20 billion global music sales in the past year, numbers and statistics show that music has become more international than ever!

There are no more limitations on:

  • Genre
  • Language
  • Culture

It does not matter who is singing and in what tongue, people are ready to accept the song as long as it aligns with their momentary interests. 

What would have been impossible to achieve years ago seems to be possible in today’s music industry and the biggest proof is the rise of K-Pop and Reggaeton.

Let us go over existing trends that will continue to boom in 2023!

The #1 Trend That Will Redefine The Music Industry: TikTok

TikTok Will Rule Over The Digital World!

With more than a billion active users, TikTok’s rise in the cyber world is undeniable. The social media platform is constantly expanding and growing strong with its viral videos and songs. With its light, fun, and short content, TikTok has:

  • Produced many new musicians
  • Helped a lot of up-and-coming artists stand out in a pile of masses

Offering opportunities for a multitude of creators, TikTok has ranked as one of the top impactful music promotion platforms of 2022!

It does not seem to be slowing down anytime soon. The artist-generating medium will continue to grow in 2023. In fact, what we have witnessed in the last few years is only a demo of what is to come! More short-form content will be in demand in the future.

Multilingual Songs = Guaranteed Hits

Multilingual Songs Will Surely Redefine The Music Industry

Are multilingual songs the future of the music industry?

For years now, many international artists had to release songs in English to be able to hit the top global charts. But those days are over and the language the musicians sing in has become increasingly irrelevant.

With K-pop artists like BTS and Blackpink breaking records and selling their albums all over the world, more and more professionals have come to terms with the fact that the rules have changed and it is the era of foreign language music. 

Musicians do not have to sing in English to become successful, especially in this golden age where streaming platforms have taken over the music industry. Spanish, Korean, bilingual, and multilingual songs will increase in popularity and earn labels their biggest numbers!

Sync Licensing And Publishing Are Trends That Will Redefine The Music Industry

The music business prospers more when it is associated with other mediums. It has always been the case, you hear a song from your favorite movie and you start loving it more because of its positive relationship with a specific scene or a character.

The best platforms to get your music noticed are:

  • Television
  • Video streaming services
  • Electronic games
  • Advertisements
  • Films
  • Cinema

The best way to connect your art to these platforms is to make licensable music, therefore publishing and linking your music to various forms of media will guarantee increased exposure.

Multi-Genre And Hybrid Tracks

These Two Are Trends That Will Undoubtedly Redefine The Music Industry!

Nobody listens to only one type of music these days. If you check most people’s playlists, the tracks are a mix of multiple styles.

And that is rather normal behavior since good music transcends:

  • Space
  • Time
  • Genre

The genres of newly released songs are overlapping, allowing producers and musicians to create music without being constrained by a particular musical style. There are many debates that argue that genre will not matter anymore...

Mood-driven playlists are becoming more popular than simply listening to one specific genre. During a study session, for example, listeners will more likely choose a style that will help them concentrate, like EDM. When exercising, on the other hand, you need a more energetic song to get yourself pumped, and so on...

Final Thoughts

So, What Does The Future Hold Concerning Trends That Will Redefine The Music Industry?

In conclusion, the atypical model is constantly changing and evolving. In the future, the music industry will shift more toward diversified content. This is good news for new emerging musicians and independent artists who will have better opportunities to get their songs heard.

If you are also an aspiring artist and want to expand your music career, connect with MusicPromoToday to stay up-to-date with the latest industry trends and developments. Invest in your professional growth and visit the MPT Agency Blog to find out more about the secrets of the industry and how you can move forward in your musical journey.


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