Slushii
“Needed Your Heart” Release CampaignJulian Scanlan, professionally known as Slushii, is an American DJ, producer, and songwriter with releases on Monstercat, Mad Decent, and OWSLA. He has collaborated with Marshmello, Jauz, and Ookay, and continues to expand his sound under both Slushii and his ambient alias sapientdream.
Campaign Overview
MPT Agency partnered with Slushii to launch the single “Needed Your Heart,” highlighting the dual identity of Slushii and sapientdream. The campaign centered on press and media visibility, beginning with an official press release and targeted outreach to music and culture outlets.
Our team coordinated digital interviews, Q&A placements, and radio/podcast opportunities, while securing consistent coverage in electronic music media. Parallel to press, editorial submissions to Spotify and Apple Music were supported by digital advertising and dance chart campaigns. Social media strategy included Instagram/TikTok content recommendations to extend the single’s reach.
Results
Press Placements: Digital features, interviews, and blog coverage across music and culture outlets.
Media Representation: Day-to-day communication handled by MPT publicists, ensuring consistent coverage.
Streaming Push: Spotify and Apple editorial submissions supported by digital ads and chart campaigns.
Press Features & Interviews
