MPT Agency partnered with Loe Shimmy and Lamar Jackson’s entertainment label to roll out multiple singles that would amplify his sound and elevate him from Florida’s underground scene to national visibility.
The campaign was designed to strengthen Loe Shimmy’s artistic identity, establish him as a breakout voice in hip-hop, and create sustained digital momentum through creative direction, influencer marketing, and targeted advertising.

Our team developed and executed the full rollout strategy for key releases including Let It Out, Playboi Carti, Fallin, and No Smoke. We produced standout visuals and optimized performance across YouTube, Spotify, and Instagram, ensuring each release resonated with both fans and new listeners. Strategic playlist pitching, social storytelling, and influencer collaborations helped drive discovery, while cross-platform engagement campaigns reinforced Shimmy’s growing cultural impact.

Through this integrated approach, MPT Agency helped Loe Shimmy expand his fanbase, generate millions of streams, and build viral traction online. His rise was further fueled by high-profile co-signs from Drake, Kodak Black, and Sexy Redd, establishing him as one of hip-hop’s most promising next-generation artists.