The Ultimate Guide For Marketing New Music 2023 Part 3: Strategic Planning
By Shawn Spence
Introduction
Welcome to the third part of our comprehensive guide on marketing new music! In this installment, we will dive into the crucial aspect of strategic planning. As an aspiring musician or a seasoned artist looking to expand your reach, having a well-thought-out marketing strategy is paramount to your success. This guide will equip you with the knowledge and tools to create an effective strategic plan that will elevate your music career to new heights.
The Ultimate Guide For Marketing New Music Part 3: Strategic Planning
Strategic planning is the cornerstone of any successful marketing campaign. It involves setting clear goals, identifying target audiences, and developing a roadmap to achieve desired outcomes. In the context of music marketing, strategic planning entails outlining your brand identity, defining your unique selling points, and formulating strategies to promote your music to the right audience at the right time. Let’s explore the key steps involved in creating a robust strategic plan for marketing your new music.
Step 1: Define Your Objectives
The first step in strategic planning for your music marketing campaign is to define your objectives. This crucial step sets the foundation for your entire strategy. Take a moment to reflect on what you want to achieve with your music. Are you aiming for increased streaming numbers, a larger fan base, or securing live performance opportunities? Clearly defining your goals will provide a sense of direction and focus as you proceed with your strategic planning.
When setting your objectives, it’s important to make them specific, measurable, achievable, relevant, and time-bound (SMART). Instead of a vague goal like “I want more fans,” consider a specific objective such as “I want to increase my monthly Spotify listeners by 20% within the next six months.” This way, you have a clear target to work towards and can track your progress along the way.
Defining your objectives also involves understanding your priorities. You may have multiple goals, but it’s crucial to identify the most important ones that align with your long-term vision. For example, if your primary objective is to build a dedicated fan base, you may prioritize strategies that focus on fan engagement, community-building, and social media presence.
By establishing clear objectives, you give yourself something concrete to strive for and measure your success against. It will guide your decision-making process throughout your music marketing campaign and help you stay on track. Keep in mind that objectives can evolve over time, so it’s essential to regularly evaluate and adjust them as needed.
To effectively market your music, you need to identify and understand your target audience. Who are the people most likely to appreciate and connect with your music? Conduct thorough research to uncover demographic information, musical preferences, and online behaviors of your potential listeners. This knowledge will enable you to tailor your marketing efforts to resonate with your target audience.
Start by analyzing your existing fan base and identifying common characteristics among your most engaged and supportive fans. Look for patterns in demographics such as age, gender, location, and cultural background. Additionally, explore their musical preferences and the genres they enjoy. This information will help you craft marketing messages and content that specifically appeal to this audience.
Utilize online tools and platforms to gather data about your audience. Social media insights, website analytics, and streaming platforms provide valuable information about your listeners’ behaviors, engagement levels, and geographical distribution. This data will help you make informed decisions about the channels and strategies you should prioritize in your marketing efforts.
Furthermore, consider conducting surveys or engaging in direct conversations with your fans. This can provide valuable qualitative insights into their motivations, interests, and what they value most about your music. Use this information to refine your understanding of your target audience and adjust your marketing tactics accordingly.
Remember that your target audience might evolve over time. Stay proactive and regularly revisit your research to ensure your strategies stay aligned with the changing needs and preferences of your audience. The better you understand your target audience, the more effectively you can connect with them and build a loyal fan base.
Step 3: Craft Your Brand Identity
In the highly competitive music industry, having a strong brand identity is essential for standing out from the crowd. Take the time to define and craft your unique brand image, which encompasses your artist persona, visual aesthetics, and overall style. A well-developed brand identity creates a cohesive and memorable experience for your audience, making it easier for them to connect with you and differentiate you from other musicians.
Start by understanding your own values, vision, and musical identity. Consider what sets you apart from other artists and how you want to be perceived by your audience. This self-reflection will help you identify key elements that will form the foundation of your brand identity.
Develop a cohesive visual identity that aligns with your music and resonates with your target audience. This includes your logo, color palette, typography, and overall design aesthetic. Consistency in your visual branding across various platforms and channels helps create recognition and reinforces your brand image in the minds of your audience.
In addition to visuals, your brand identity should extend to your artist persona and the way you communicate with your audience. Define the tone and voice that best represents you and your music. Whether it’s friendly and approachable or edgy and rebellious, ensure that your communication style aligns with your brand identity.
Consistency is key when it comes to brand identity. Apply your brand elements consistently across all your marketing materials, including your website, social media profiles, album artwork, merchandise, and press releases. This consistent presentation will help create a strong and memorable impression on your audience.
Crafting a unique and authentic brand identity takes time and effort, but it’s a crucial investment in your long-term success as a musician. By establishing a strong brand presence, you make it easier for your target audience to identify and connect with you, building trust and loyalty in the process.
In today’s digital landscape, content is king. Developing a comprehensive content strategy is essential for capturing and maintaining your audience’s attention. By determining the types of content that align with your brand and resonate with your target audience, you can create a consistent and engaging experience that keeps your fans coming back for more.
Begin by identifying the types of content that best showcase your music and align with your brand identity. This can include music videos, behind-the-scenes footage, live performances, interviews, lyric videos, and creative visual content. Consider the preferences of your target audience and what they would find most appealing and engaging.
Create a content calendar to plan and organize your content release schedule. This will ensure a consistent flow of material and help you stay organized in your marketing efforts. The calendar should include important dates such as album releases, single drops, music video premieres, and upcoming shows or tours. Strategically plan your content releases to build anticipation and maintain a steady presence in the minds of your fans.
When developing your content, aim for high-quality and professional production. Invest in the necessary resources to ensure that your visuals, audio, and overall presentation are of the highest standard. Remember that your content reflects your brand, so it’s important to deliver a polished and captivating experience to your audience.
Engage with your fans through your content by encouraging interaction and conversation. Respond to comments and messages, ask for feedback, and involve your audience in your creative process. This fosters a sense of community and connection, making your fans feel valued and involved in your journey as an artist.
Don’t limit yourself to just one platform. Utilize various channels and mediums to reach a wider audience. Besides social media platforms like Instagram, Facebook, Twitter, and YouTube, consider exploring podcast appearances, collaborations with popular influencers, and guest blogging opportunities. Each platform offers unique opportunities to connect with different segments of your audience.
Step 5: Leverage Social Media
In today’s digital age, social media platforms have become invaluable tools for musicians to promote their music and connect directly with fans. It’s essential to identify the platforms where your target audience is most active and establish a strong presence there. Here’s how you can leverage social media to maximize your music marketing efforts:
Choose the right platforms: Research and identify the social media platforms where your target audience is most likely to engage with music content. Platforms like Instagram, Facebook, Twitter, TikTok, and YouTube are popular among music enthusiasts. Focus your efforts on the platforms that align with your audience demographics and preferences.
Build a strong profile: Create an attractive and professional profile on each platform you choose. Use high-quality visuals, such as professional photos and album artwork, that reflect your brand identity. Craft a compelling bio that succinctly describes your music and showcases your unique selling points.
Engage with your followers: Social media is all about building relationships and engaging with your fans. Respond to comments, messages, and mentions promptly. Show genuine interest in your audience by liking and commenting on their posts. Encourage conversation and create a sense of community around your music.
Share updates and behind-the-scenes content: Regularly update your social media profiles with engaging content. Share snippets of new music, behind-the-scenes footage from recording sessions or rehearsals, and sneak peeks of upcoming projects. This not only keeps your fans excited but also gives them a sense of being part of your journey.
Use relevant hashtags: Hashtags are powerful tools to expand your reach on social media. Research and use popular and relevant hashtags in your posts to increase discoverability. Hashtags specific to your genre, location, or popular music trends can help you reach a broader audience.
Collaborate with influencers: Identify influencers or content creators who align with your music style and target audience. Collaborate with them by featuring your music in their content or creating joint projects. Influencer collaborations can expose your music to new audiences and give you credibility within the industry.
Remember, social media success doesn’t happen overnight. Consistency, authenticity, and genuine interaction are key to building a loyal following and expanding your reach.
Step 6: Collaborate and Network
Collaborating with other musicians, industry professionals, and influencers is a powerful strategy to amplify your reach and introduce your music to new audiences. Networking within the music industry can open doors and create valuable connections that propel your music career forward. Here’s how you can effectively collaborate and network:
Seek collaboration opportunities: Actively seek opportunities to collaborate with other musicians, both within and outside your genre. Collaborative projects can take the form of joint tracks, remixes, or even live performances. By joining forces, you can tap into each other’s fan bases and expose your music to a wider audience.
Perform at events: Seek opportunities to perform at live events, music festivals, or showcases. Sharing the stage with other talented artists not only expands your exposure but also allows you to connect with industry professionals and potential collaborators.
Feature on podcasts and blogs: Reach out to podcast hosts and music bloggers who cover your genre. Offer to be a guest on their shows or contribute guest articles. These platforms provide a dedicated audience interested in music and can help you gain visibility and credibility in the industry.
Attend industry events: Actively participate in industry events, conferences, and workshops. These gatherings offer opportunities to connect with industry professionals, record label representatives, and other musicians. Be prepared to network, exchange contact information, and showcase your music and brand to influential individuals.
Join online communities: Engage in online communities and forums dedicated to music and
musicians. Participate in discussions, share your knowledge, and offer support to fellow artists. Online communities provide a platform for networking, collaboration opportunities, and sharing valuable insights with like-minded individuals.
Build relationships: Networking is about building genuine relationships with others in the music industry. Take the time to connect with industry professionals, musicians, producers, and influencers on social media platforms. Engage with their content, offer support, and show interest in their work. Building strong relationships can lead to future collaborations, recommendations, and valuable guidance.
Attend music conferences and workshops: Music conferences and workshops provide excellent networking opportunities. Attend industry events where you can meet professionals from record labels, talent agencies, and other sectors of the music industry. Be proactive in introducing yourself, exchanging business cards, and following up with potential contacts after the event.
Stay active in online music communities: Join online music platforms, forums, and groups where musicians and industry professionals gather. Contribute valuable insights, share your music, and participate in discussions. Engaging in these communities can help you establish your presence, gain feedback on your work, and connect with potential collaborators.
Remember, networking is not just about what others can do for you, but also what you can offer in return. Be supportive, genuine, and approachable in your interactions. Building a strong network takes time and effort, but it can be incredibly rewarding for your music career.
FAQs About Marketing New Music
1. How can I promote my music on a limited budget?
Promoting your music on a limited budget is challenging but not impossible. Leverage the power of social media platforms, engage with your audience, and share your music in relevant online communities. Collaborate with other artists and explore low-cost marketing strategies such as targeted email campaigns or grassroots promotion.
2. How important is it to have a website as a musicians?
Having a website as a musician is highly important. It serves as your centralized online hub where fans can learn more about you, access your music, and stay updated on your latest releases and performances. A website also provides a professional image and establishes credibility in the industry. Utilize your website to showcase your music, share your story, and provide a platform for fans to engage with you directly.
3. Is it necessary to hire a music marketing agency?
Hiring a music marketing agency can be beneficial, especially if you have limited knowledge or resources in the field. A professional agency can provide expertise, industry connections, and targeted strategies to maximize your music’s exposure. However, if you have the time, dedication, and willingness to learn, you can also tackle music marketing independently by following comprehensive guides like this one.
4. How can I leverage music streaming platforms for promotion?
Music streaming platforms have revolutionized the way we consume music. To leverage these platforms for promotion, focus on optimizing your profiles on platforms like Spotify, Apple Music, and SoundCloud. Utilize playlists, engage with your listeners, and encourage them to follow and share your music. Collaborate with curators and seek placement on popular playlists to expand your reach and gain new fans.
5. What role does email marketing play in music promotion?
Email marketing remains a powerful tool in the music industry. Building an email list allows you to directly communicate with your most dedicated fans. Send regular newsletters with updates on new releases, upcoming shows, exclusive content, and behind-the-scenes insights. Personalize your emails to make your subscribers feel valued and create a sense of exclusivity.
6. How can I measure the success of my music marketing efforts?
Measuring the success of your music marketing efforts is essential to refine your strategies and ensure you’re on the right track. Monitor key metrics such as streaming numbers, social media engagement, website traffic, and ticket sales for live performances. Use analytics tools provided by various platforms to gain insights into your audience demographics, geographical reach, and engagement levels.
Conclusion
Strategic planning is a fundamental aspect of effectively marketing new music. By following the steps outlined in this ultimate guide, you can create a robust strategic plan to promote your music to the right audience and achieve your goals. Remember to define your objectives, identify your target audience, craft your brand identity, develop a content strategy, leverage social media, and collaborate with others in the industry. With dedication, perseverance, and a solid strategic plan, you can make significant strides in your music career.
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Posted on May 23, 2023
The Ultimate Guide For Marketing New Music 2023 Edition Part 2: Timeline
By Barbara Drews
Outline
Introduction
Briefly introduce the concept of marketing new music.
Pre-release Phase
Building anticipation
Social media promotion
Collaborations and features
Teasers and sneak peeks
Release Phase
Choosing the right release date
Distributing the music
Creating engaging visuals
Implementing an effective marketing campaign
Post-release Phase
Leveraging streaming platforms
Engaging with fans and followers
Planning live performances and tours
Analyzing and adjusting marketing strategies
Conclusion
FAQs
The Ultimate Guide for Marketing New Music 2023 Part 2: Timeline
Note: Before we dive into the timeline, make sure you’ve read Part 1 of “The Ultimate Guide for Marketing New Music,” where we discussed the foundational steps of creating a solid marketing plan for your music.
Introduction
In today’s competitive music industry, it’s crucial for artists to have a well-planned marketing strategy to ensure their new music reaches a wider audience. This guide will walk you through a timeline to effectively market your new music, divided into three key phases: pre-release, release, and post-release.
Pre-release Phase
Building anticipation
Building anticipation is essential for a successful music release. Start by teasing your fans with sneak peeks and behind-the-scenes content on your social media platforms. Create intriguing visuals and engage with your audience to generate excitement.
Social media promotion
Utilize the power of social media platforms to create buzz around your upcoming release. Develop a content calendar that includes engaging posts, such as lyric snippets, album artwork reveals, and exclusive announcements. Collaborate with influencers and fellow artists to expand your reach.
Collaborations and features
Consider collaborating with other artists or featuring guest vocalists on your tracks. This can attract new listeners and help you tap into their existing fan bases, exposing your music to a wider audience. Collaborations also provide opportunities for cross-promotion and increased visibility.
Teasers and sneak peeks
Teasers and sneak peeks are effective marketing tools to generate excitement among your fans. Release short snippets of your upcoming songs, music videos, or interviews to build anticipation. Tease them with intriguing visuals and compelling captions to keep them hooked.
Selecting the right release date is crucial for maximizing your music’s impact. Consider factors such as holidays, major events, and the release schedules of other artists. Aim for a date that allows you to stand out and grab your audience’s attention without getting lost in the noise.
Distributing the music
Choose a reliable music distribution service to ensure your music is available on all major streaming platforms. Platforms like Spotify, Apple Music, and Amazon Music are essential for reaching a global audience. Make sure your release is properly formatted, tagged, and optimized for searchability.
Creating engaging visuals
Visual content is a powerful tool for capturing your audience’s attention. Invest in high-quality music videos, lyric videos, or album cover art that resonates with your brand and complements your music. Engaging visuals can help your music stand out and leave a lasting impression.
Implementing an effective marketing campaign
Craft a comprehensive marketing campaign that includes online and offline promotion. Leverage social media ads, email newsletters, press releases, and targeted influencer partnerships to amplify your reach. Engage with your fans through contests, giveaways, and exclusive content to keep them engaged.
Post-release Phase
Leveraging streaming platforms
Streaming platforms play a crucial role in promoting and monetizing your music. Utilize playlists, pitch your music to curators, and encourage your fans to add your tracks to their own playlists. Collaborate
The best ways to promote and manage your music, you can check them out via the link ahead, one you can start right after this one is a guide on brand messaging.
Top 25 content types for marketing your music campaign
During the timeline of marketing new music, you will need various marketing materials to effectively promote and engage with your audience. Here is a list of 25 key marketing materials that are essential for a successful music marketing campaign:
Ultimate Guide On How To Market Your New Music
Promotion Ideas When You Are About To Market Your New Music
Not everything on this list will be possible to accomplish for all artists. So sit down with your team, inspire yourself from our blogs and get creative on delivery, and customization, and build something that fits with your brand!
During the timeline of marketing new music, you will need various marketing materials to effectively promote and engage with your audience. Here is a list of 25 key marketing materials that are essential for a successful music marketing campaign:
Social media posts
Album cover art
Music video
Teaser trailers
Lyric videos
Behind-the-scenes footage
Press release
Artist bio
Email newsletters
Promotional posters
Online banners and ads
Website or landing page
Merchandise (t-shirts, hats, etc.)
Album or single artwork for streaming platforms
Exclusive content for fans (such as bonus tracks or remixes)
Digital press kit
Online music streaming profiles (Spotify, Apple Music, etc.)
Collaboration announcements and visuals
Fan contests and giveaways
Targeted influencer partnerships
Radio and podcast interviews
Music reviews and testimonials
Live performance footage – Tour posters and flyers
Analytics and data reports to measure the success of your marketing efforts
These marketing materials will help you create a cohesive and engaging campaign, allowing you to connect with your audience and build anticipation for your new music release.
MPT Agency, is your partner in strategic releases
Any way you want to look at it, the most significant element of your plan will be how it is timed in the overall market it is performing. MPT Agency has the experience and network to make any campaign mobilize in full force. Knowing the whole picture and planning with every element at your disposal isn’t easy when you’re banging out 20 hours a week of studio time. Our experts can help you plan proper release times and make sure your content is being distributed from the right angle without resources going to waste.
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Posted on January 5, 2023
The 10 Ultimate Music Marketing Commandments For 2023
By Barbara Drews
Every day, the music industry changes. Even if we might have predicted what unfolded, several areas of the music industry surprised us. In this blog, we will discuss the best music marketing techniques to apply in 2023! If you want to increase your chances of success as a future superstar, abide by the below rules to market your music in 2023.
The year 2022 was incredible for the music biz since many new singers made their debut and many top bands and singers released albums. However, 2023 represents a new beginning for the industry with specific challenges in spotting certain major breakthroughs. How an audience reacts to new music might vary depending on the industry.
Let’s bounce right into it!
The 10 Ultimate Music Marketing Commandments For 2023
Raw Talent
With the introduction of digital production, the lines between artists have blurred since the majority of auto-tuned tracks sound the same. Although many musicians utilize techniques like auto-tuning to improve their music, your natural abilities will make you stand out more than an overly-reverbed chorus or a slowed-down cover song given how many new songs are added to Spotify each month.
Be unique. Be bold. Nowadays, originality is in.
If you do some research on proximity marketing and are able to interpret your performance statistics, you can become the next big thing!
Online Events
The year 2023 will be ignited by digital events and virtual listening parties. There is no denying that we are moving closer to a virtual world. People adore visiting them. Online events offer a simpler method to sell more material and meet audience requirements, however, they will never replace live performances as key moments.
Concept Albums
The unnamed albums have evaporated. The ideas need to be developed with a fresh perspective. It will be a wonderful idea to create a concept and mark it as a specialty for the audience. The music industry will witness more innovative concepts and innovations in the coming years since musicians have been exploring various emotions, which are reflected in their work.
Physical Hard-Cover Albums
The availability of several digital listening platforms for music enthusiasts in recent years has diminished the necessity or desire for physical hard-cover albums. Many performers released their digital albums in 2022, but no physical copies were made. It is a result of how buyers approach product consumption.
But 2023 could be the year when luxury comes back. It is conceivable to bring back the shelf-based LPs with limited edition album copies. For those who collect albums and have high standards for music, it will be spectacular.
Sync Deals & Publishing
Social media usage is increasing. Going into 2023, if there is one thing we can be certain of about the music industry, it is that music needs to be connected to something in order to be successful and popular.
Among the finest platforms include television, Netflix, video games, ads, and many more. Creating music that is licensable is the greatest method to link your music to these channels, nevertheless.
Be Social On Social Media
Having several accounts is time-consuming if you don’t interact with your followers. Social media was created with the express purpose of engaging users.
It’s crucial to be social; the rules haven’t changed.
Focus on beginning conversations on social media platforms, leaving comments, liking, and reposting content. But, keep in mind that being impolite is bad for public relations, but asking the proper questions always gets you excellent press.
Relatable Music
Maintaining the music’s relatability is one of the industry developments that the music industry should follow in 2023. Giving the audience what they want to hear boosts the likelihood of success and public acclaim. Considering that digital media outlets constantly yell about it, understanding audience preferences is not difficult.
All that the music industry needs to do is concentrate on turning these desires into records and delivering them to audiences in quality.
Multilingual Music
For many years now, in order to reach the top of the worldwide charts, many international musicians had to release music in English. But those times have passed and it no longer matters what language the musicians sing in.
Success in music can be achieved without singing in English, particularly in this day when streaming services have dominated the music industry. Songs in Spanish, Korean, bilingual, and other languages will gain popularity and bring record labels their highest sales figures!
Genre Blending
Does genre actually matter? Genre influences on artists regularly transcend. It enables musicians and producers to create music without being limited by a certain genre. To gain high numbers of streams, it is preferable to develop music that may be included in a variety of genres.
TikTok
The platform had a startling 1 billion active users in September 2021, and it is still expanding. TikTok provides musicians with a significant opportunity for social media explosion and virality. As a consequence, it was one of the most effective digital music advertising platforms in 2022, and it will still be very successful in 2023.
Summing Up The Music Marketing Commandments For 2023
These commandments will change over time, but your success will still depend on the strategic consistency of your marketing strategy!
All of it looks to be a kit for music lovers who are always looking for new sounds for their ears. Over time, it will become more interesting and intriguing to them. Additionally, an even better plan of action would be to recreate the value of real albums for a vintage reversal of traditional LPs.
Well-known musicians from all over the world can focus on their work each day as we drive traffic to their accounts thanks to the support of MPT Agency. Be sure to follow us on Instagram for more information on music marketing, and regularly check our blog to learn about more services that can help you promote your musical career.
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Posted on December 27, 2022
5 Ways Musicians Can Prepare For The New Year
By Shawn Spence
The Festive period is rapidly approaching, and musicians all around the world are laying the groundwork in accordance with it now. Want to enjoy this Holiday season to the fullest? Here are a few ideas for prepping:
Promote Fiercely
One of the busiest times of year for music purchases is the holiday season. People worldwide are searching for the ideal presents for their music-loving friends and family, from CDs and vinyl to posters and souvenirs.
You should use this opportunity to spread as much of what you have as you can. But it doesn’t mean you should blare the same content across all platforms. There are many original methods to advertise around the holidays. Try, for instance, the following:
Remind your followers that a vinyl copy of your most recent record would make the ideal gift topper.
Post images of you lounging by the fire wearing your coziest apparel and include a link to your merch store.
Offer limited-time discounts on your merch as your own unique present.
These are just a few suggestions to help you get inspired. Make it your own by considering what you want to see from your favorite artist.
Holiday-Themed Content
Will you be releasing a whole holiday album? Perhaps a single? Whatever you want to do, think about doing something special for it. This might signify anything, but take into account some of the following examples:
Every week leading up to the holiday of your choice, Livestream a new holiday cover.
Make unique holiday merch.
Try running a social media contest with a theme where the winners receive first access to your upcoming holiday single.
Make a merch giveaway.
Collab with other artists on holiday themes.
Release A Holiday Cover Song
It could seem nearly impossible to write an original hit that will knock people’s socks off given how much festive music is already available. For your benefit, there are several songs in the public domain that you can freely cover without worrying about legal consequences.
Additionally, the holidays are all about blaring your holiday-themed illicit musical pleasures. Putting out holiday music of your own is a fantastic way to participate at this time of year.
Create A Holiday Playlist
Create your own holiday playlists to help ignite the holiday spirit! Remember that the greatest holiday music is suitable for dinner parties, cooking, relaxing holiday feelings, and joyful jams. Once you’ve put up the ideal playlist, post the link on Facebook groups, Twitter, Instagram Stories, or really wherever else you feel your audience will be most engaged.
You could even create a joint playlist with another artist to take it up a level and distribute it to further increase your audience…
Spotify and Apple Music are two outstanding streaming platforms that include the functionality of collaborative playlists.
Feel free to pick whatever one your soul catches because they both have the same principle and are quite simple to use.
Go Local
This holiday season, your community could have socially segregated activities depending on your state. There are various ways you may be involved in your community events, whether a location needs a live performance or just a piece of nice holiday music.
Reach out to neighborhood bars and check out Facebook groups for your community to learn more about what’s going on and how you can become involved.
In Conclusion,
Even if there is a huge amount of music on the market, there are other things you can do to maintain the momentum. Conduct research. Be original in your approaches, and the holiday season will undoubtedly be successful.
MPT Agency generates traffic to well-known artists, allowing them to focus on their work every day. Be sure to visit our blog and follow us on Instagram for more details on music marketing and to learn about additional services that can help you advance your musical career.
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Posted on December 5, 2022
Atlantic Records Denies Using Bots For Any Of Its Artists
By Yvonne Martin
Atlantic Records’ recent bot scandal has opened a new window of speculation about record labels and their artists.
Are The Engagement And Streaming Numbers Real?
Many in the music industry are being accused of adopting cunning techniqueslike album stuffing, playlist stuffing, streaming farms, and streaming data inflation, to name a few.Large recording companies and even major artists are being blamed for manipulating stream counts, number of views, chart positioning, and so on. They do this to increase market share, earn royalty payments, and for many other illicit reasons.
Since the good old days, labels have been known for paying radio stations and DJs to constantly play their artists’ songs on the radio, making them popular. This type of undercover agreement and secret payment is called payola. Today, the same concept is being applied to streaming services, except this time they are buying fake streams.
Apparently, labels use streaming farms to help artificially increase streams, creating “Hits” and therefore earning more money. How do they work? The tech “mimics fans listening to the same song hundreds of times at a specific period of time.”
In addition to getting a song to reach the top of the charts, streaming farms can also make labels more money from royalties. The rich are getting richer and the poor are getting poorer all over again. As big recording companies and popular stars get even more popular, independent labels and artists receive a bigger blow.
The latest of the labels being accused of such behavior is Atlantic Records. The American recording company has had a difficult past couple of days after the news of bot usage broke on the internet. It is being blamed for increasing the number of views on many of its artists’ videos, particularly rapper and singer-songwriter Don Toliver’s “Do It Right.”
What Did Atlantic Records Reply?
The company replied to the accusations by saying, “Atlantic Records has never used bots for any of our artists.” A Boogie Wit Da Hoodie, 100 gecs, Charlie Puth, Coldplay, Kodak Black, YoungBoy Never Broke Again, Weezer, and among others are signed with Atlantic Records. The social media community is pointing fingers at a long list of artists, although it’s unclear whether they are involved in the alleged claims.
Along with Toliver, Lil Uzi Vert, and Roddy Ricch, are also being speculated. Toliver’s rep released a statement saying, “While we conduct our own investigation into the allegations, we urge Atlantic Records to do the same—to protect the integrity of not only their roster of artists but their reporting metrics.”
The fact is, it’s really difficult to run a fair system. Bots have become part of the normal way of conduct and to make them disappear altogether is close to impossible. The only way to go is to trust that record labels, managers, and artists will rely on authentic and real engagement rather than bots.
Connect with MusicPromoToday and find out all the insider information about the music industry. Check the MPT Agency Blog for more interesting news.
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Posted on December 1, 2022
How To Promote Your Music During Christmas 2022?
By John Reynolds
When else would be a better time to promote your music than around the holidays? The holidays are one of the ideal times to sell and optimize your marketing efforts, so if you aren’t planning for them now, you’d be missing a huge chance. It’s time to cheer up and read some pointers for musicians on music promotion.
Why relax and sit back when you could be coming up with fantastic items to offer and smarter ways to advertise yourself at a time of year when people are more likely to offer, have fun, and purchase things?
Get off the couch and let’s start making strategic plans! Below are some things you can do throughout the holiday season:
Release A Holiday Single
Probably the first thing that comes to mind is this, but you’re too exhausted to give it any more thought. However, if you have the skill to do a really fantastic version of a traditional Christmas song or even to create your own, this is a superb investment.
Connect And Network
Never forget that in order to advance in your career, you must constantly network and establish partnerships. Who knows, maybe at one of these Christmas gatherings you’ll meet someone who changes your life. Additionally, having a community is wonderful, even if the majority of people can’t immediately drive you to the top,
Holiday E-Card
Making your followers feel unique and special while being simple to do. Send an email including a unique message, an artwork, a free download, or a video.
Thank The People
We’re referring to the significant people who have helped you advance in your profession, including managers, agents, bloggers, and PR specialists. Essentially, your small family in the business.
Christmas-Themed Merch
Keep in mind that Christmas is more than just a season for peppermint candy and gingerbread cookies. A new launch of merch is also due. You can create face masks, pins, stickers, mugs, fuzzy socks, or hoodies in addition to t-shirts. Even if you only add a tiny Christmas pun to your advertising, change up your merch to fit the holiday spirit!
Sale! Sale! Sale!
Sales are always popular. Put products for sale if you still have band merch lying around from the touring days that you’d like to sell. You can always create more merch to coincide with your next album or release after you’ve cleared them out.
Discount Codes
Customers are frequently given discount codes as a perk to encourage them to make additional purchases. A good strategy to draw customers and entice music listeners to become repeat buyers is to temporarily lower the price of your music or merch.
Social Media Marketing
Your followers on social media are numerous. They feel at ease there, and it’s a simple method to connect with a larger audience who might not be as familiar with your music yet.
Speaking about social media…
Add The Holiday Spice To Your Social Media Profiles
Throw some holiday happiness on your social media sites. Make your social media accounts a cheerful place to visit by updating your profiles and banner with holiday-themed photos.
Don’t Forget To… Perform!
During the holidays, a lot of communities host public events. Contact the office of the city council in your area right once to inquire about performance possibilities. You could benefit locally from the visibility on their event flyers, newsletters, website, and social media platforms, and it will strengthen your electronic press kit moving into 2023.
Final Thoughts
Finally, the Christmas season is a fantastic time to write and distribute music that uplifts listeners. Whether you go with a well-known favorite or decide to try your hand at creating Christmas music, if you do it well, you can even hit the Billboard Holiday 100 charts while earning some money in the process.
These Christmas tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.
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Posted on November 18, 2022
The Best Way To Grow Your Spotify Via Facebook Ads
By Yvonne Martin
Many people who have never used Facebook ads shudder at the thought because they believe it to be an outdated platform for boomers. However, you can grow your Spotify via Facebook Ads! How? Well, Facebook has more than 2 billion monthly users, and utilizing Facebook ads means running ads on:
Facebook
Instagram
Even Messenger!
Thus, Ads will appear on Facebook:
News articles
Marketplace items
Feeds
Stories
Websites
Applications
Do’s & Don’ts
This sort of campaign’s fundamental premise is that you can use a conversion target that utilizes the advantage of the Facebook Pixel.
Utilize a Facebook Business Manager account and a verified domain to track the conversions.
Don’ts:
Do not launch a traffic campaign and direct people to Spotify.
Evidently, due to the lack of tracking, you can wind up with a lot of pointless bot clicks that result in no Spotify streams.
As a result, this will allow you to run ads for other objectives to those who converted in the past. Consequently, we require a website on which we can set up our pixel code and launch “events” whenever a user clicks the Spotify button on the landing page.
Deep Dive Into Campaign Structures And Ads
What Is A Facebook Campaign? How Can You Use A Facebook Campaign To Grow Your Spotify Via Facebook Ads?
A Facebook campaign has three levels:
The campaign → Establish your campaign’s goal, start, and finish dates.
The ad set → Specify your target audience, market interest, and origin of your audience.
The ad → Select which Facebook and Instagram page the ad appears on.
Myth: Facebook Ads do Not Provide A Return On Investment For Spotify
The truth is that a typical return on investment will not ever be as high as $3 in Spotify royalties for every $1 spent on Facebook ads.
Undeniably, you can observe a rise in your:
Following, a new fanbase
Trustworthiness due to successful releases
The number of data sources for future marketing campaigns
Certainly, the majority of independent musicians will make a modest living by:
Gradually expanding their back catalog of songs
Increasing the number of streams they receive through algorithmic or editorial playlists
Why Are Facebook Ads So Great? The Reason To Grow Your Spotify Via Facebook Ads.
Facebook offers:
Comprehensive targeting choices
Flexible budgeting
An algorithm that can be self-optimized to get the best results at the lowest cost
Let us examine the advantages of Facebook advertisements in further detail:
In-depth targeting choices are available
Basic demographic choices are available for a very broad range of interests, including brands, genres, performers, goods, and more
The ads can be “scaled,” and you can manage your spending; the more you spend, the better the results you receive, but you can still spend as little as $1 per day.
With Facebook’s learning algorithm, you can receive the most results for the least amount of money.
People that interact with you can be added to “Custom Audiences” so that you can display your ads later on for less money than it cost to first reach them.
There are also “Lookalike Audiences” which are “Custom Audiences” that contain 1+ million or more people that are similar to your fans.
Thus, you are able to…
Apply The Following Strategies To Grow Your Spotify Via Facebook Ads
Direct listeners who are specifically interested in your Spotify profile
Utilize Facebook’s tools and algorithm to get more of those fans at a lower cost
Boost your chances of fooling the Spotify algorithm into giving you free access to even more of your followers
Strategies To Grow Your Spotify Via Facebook Ads
Every time you put out a new song, you have the opportunity to:
Pitch it to the Spotify editors
Have it added to the Release Radar playlist of your listeners
Have it included in the Release Radar playlist of Spotify users who have similar listening habits to yours
Release one song each month, this way you will increase the:
Amount of pitches you obtain
Length of time your song is on Release Radar
Monthly growth of your stream and followers
Final Thoughts
Do not anticipate a return on your initial investment from your first campaign. However, fans who follow your profile will be informed of any upcoming releases, which might expand your fan base and increase the number of plays you receive.
Keep in mind that it is not a race, it is a marathon!
For further information, keep an eye on our blog and Instagram to make the procedure as simple as possible.
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Posted on November 14, 2022
What Are The Social Media Predictions For 2023?
By John Reynolds
Predicting what could happen next is challenging, but we will try with our 2023 forecasts for each of the big social media platforms. Without a doubt, TikTok and Meta both maintained their slow declines. On the other hand, Twitter is now going through a management change that can result in anything. So what can we anticipate for the social media predictions of 2023?
With everything going on, predicting what could happen next is challenging. But, we will try with our 2023 forecasts for each of the big social applications.
Although no one can predict the future with certainty, we are more tuned in than others to the most recent improvements. And while you will not find any brain-reading predictions of the far future in this article, you will find some realistic and likely prospective developments that might affect you over the course of the following year.
So let us get started!
Facebook
Big Blue, Zuckerberg’s first social app, was once everyone’s favorite social media platform. Facebook has had a difficult year. From losing popularity with young users to losing advertising revenue to Apple’s ATT upgrade. Not to mention going through an identity crisis in the wake of TikTok’s change.
Facebook has been the most affected platform as TikTok’s short-form, the algorithm-led approach has shifted consumer patterns across the board. Nonetheless, Zuck and Co. claim that they have a strategy to turn things around.
Social Media Predictions For Facebook
More Content Suggested By AI
TikTok is the source of the AI-governed pattern. In other words, it prioritizes giving you the greatest user-generated content.
Zuckerberg clarified this point in a recent interview with The Verge, stating:
“What’s basically going to happen is that, over the next year or two, we’ll start showing more recommended content in the Feed. And we’ll know that we’re doing a good job because the content, in the beginning, is going to displace some other content, and either displacing that content is going to lead to negative feedback from people, and lead to people connecting with each other less in all the metrics that we focus on, or it will actually lead to people connecting more and being more satisfied with the product.”
Avatar Integration
By incorporating its digital avatars into additional locations inside the app, Meta hopes to increase interest in the metaverse. This way, avatars will be crucial components of engagement.
Instagram
Instagram is anxious to stay ahead of TikTok and is mimicking it at every opportunity. This strategy appears to have been successful so far since the app announced that it has 2 billion monthly active users.
What is expected to happen next on Instagram is as follows…
Social Media Predictions For Instagram
Instagram serves as a vital link between the physical world and the metaverse. Hence, the company is eager to develop stronger systems for artists.
In light of this, anticipate the addition of the following content production methods on Instagram in 2023:
Augmented reality (AR) posts
3D content
NFT art
Interactive ads
Twitter
Twitter is the most difficult scenario to foresee since, under incoming Chief Elon Musk, who knows what will happen next? Nothing from Twitter’s past truly establishes any patterns, therefore anything is conceivable.
These predictions might thus be totally incorrect, but based on what Musk has so far demonstrated…
Social Media Predictions For Instagram
Musk has consistently stated that he wants to increase Twitter’s revenue through subscriptions while also adding a layer to get rid of bots. This, unfortunately, is a crucial component of his strategy.
Many businesses would probably pay for this service if Musk’s new team took tips from these tools.
The tools will be incorporated into an upgraded Twitter Analytics offering.
The tools will be offered as a service along with access to its current range of Professional Profile display settings.
LinkedIn
Throughout the year, LinkedIn continues to report “record levels” of interaction. Now, they appear to include an increasing number of non-professional postings and updates.
Social Media Predictions For LinkedIn
In any case, LinkedIn is eager to continue expanding, so in 2023 you can anticipate the site offering additional information to assist job seekers.
In 2023, expect LinkedIn to continue with additional guidelines on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing listed opportunities.
TikTok
The most popular app right now is also, perhaps, the most controversial one. This is not so much because of the material it amplifies as it is because of its assumed or actual ties to the Chinese Government, which keeps the app under intense political inspection.
Social Media Predictions For LinkedIn
This might recur in 2023, forcing TikTok to more clearly isolate its data, which could result in a number of issues for the app. Could it really be prohibited in the United States and other countries? That continues to appear like a very likely scenario…
Last Words Of Advice From Your Friends At MusicPromoToday
There is a lot happening as usual, and the Elon Musk/Twitter situation really shakes things up and adds a new dimension of unpredictability to the area.
Although the metaverse and VR interfaces can represent the future, they are more likely to appear within the next year, with the most significant changes still brewing as technology develops.
Based on our study, the social media specialists at MPT Agency create a customized proposal that includes a social media page audit, a competitive analysis, and the scope of work. This will provide you with a fresh perspective on your current social media presence and a breakdown of the team’s assistance.
Check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about more services that help advance your musical career.
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Posted on November 4, 2022
The Ultimate Ways To Elevate Your Musical Career This Thanksgiving!
By Yvonne Martin
Thanksgiving is almost here!
With Halloween, Thanksgiving, and Christmas all falling within a month of one another, the holiday season is intense in the US, since Thanksgiving is frequently missed since is wedged between other holidays.
Besides, this jolly holiday often involves spending time with family, enjoying wonderful food, and having a large meal. Not to mention watching football and catching up, why not try something different this year that can elevate your musical career instead of your usual Thanksgiving weekend plans?
Continue reading to find out about the fantastic suggestions for things to do over the Thanksgiving holiday.
Post A Thanksgiving Giveaway
Join forces with a neighborhood business. As a result, provide a gift card or a discount code with each post that someone shares.
To demonstrate, this is a fantastic method to:
Increase social media buzz
Acknowledge your supporters
Promote contributing
Benefits the partner company
Encourage local business alliances
Send Thank You Cards During Thanksgiving
In spite of how few people currently do it, handwritten thank-you notes stand out! In brief, they convey a charming gesture that makes people feel unique enough to recognize it and tell others about it.
Create A New Thanksgiving Anthem
Cherry on top? An Autumn-inspired music video to go with it. It is unquestionably one of the best methods to advance your musical career this Thanksgiving.
Furthermore? Hype it up a couple of weeks before and release it on Thanksgiving Day!
A bit challenging? Hence apply the following method…
Cover An Existing Thanksgiving Song
Check out some of the top Thanksgiving songs to consider:
“We Are Family” by Sister Sledge
“I Want to Thank You” by Otis Redding
“Give Thanks and Praises” by Bob Marley and the Wailers
“The Thanksgiving Song” by Adam Sandler
“A Charlie Brown Thanksgiving” by Vince Guaraldi Sextet
Read One Of Oprah’s Favorites
Without a doubt, the greatest Thanksgiving books ever!
Discover a selection of classics, comedies, and even romances as you read on.
Tweets…Tweets…Tweets…
Post a tweet conveying:
Your appreciation toward your fans
Everybody likes a turkey joke
Corny jokes
Happy Thanksgiving! so thankful for the opportunity to do what I love for a living and to be able to travel and meet amazing people!!
Volunteering At A Soup Kitchen This Thanksgiving Holiday
The Thanksgiving holiday is a great opportunity to volunteer in your neighborhood:
Foodbank
Soup kitchen
Pantry
Following this, there are several ways to make the holiday memorable for families in need, whether it is putting together Thanksgiving meal boxes or serving food at dinner.
I am grateful for the next generation of leaders — the young people who are tolerant, creative, idealistic and doing the work to create the world as it should be. Who understand that hope requires action. From the Obama family to yours, Happy Thanksgiving. https://t.co/AbjXUwCh6z
Invite An Elderly Neighbor To Join You For Thanksgiving Holiday
Reaching out to neighbors who do not have any friends or family to celebrate the holiday with is one of the easiest things you can do this Thanksgiving.
Hence, go over and extend an invitation to a party at your house. It is undeniably, a fantastic way to make new friends and, in the process, make someone’s day.
The last thing that families are considering when visiting loved ones in the intensive care units of hospitals is food and holiday preparation. In this case, collaborate with your nearby hospital or children’s hospital to arrange for home-cooked meals to be delivered to families who are bound to hospitals.
On this occasion, not only will it give them a fulfilling dinner, but it can also become a comfortable custom that adds a little extra happiness to a challenging time.
Final Thoughts On Thanksgiving Holiday
Summing up, make the most of the time spent together with the above feel-good Turkey Day activities!
You do not always have to express anything inspiring or wonderful. For instance, just talk as though you were chatting with your pals. Nonetheless, keep in mind that how you interact with your audience will have an impact on how your brand grows.
To conclude, with the help ofMPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Thus, make sure you check out ourblog frequently and follow us onInstagram for more updates on music marketing to learn about further services that help advance your musical career.
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Posted on November 2, 2022
Social Media Is The New Search Engine
By Barbara Drews
Social media is used for everything by young people. What does that mean for search engines? Does this conclude that social media is the new search engine?
Well, there are social media networks for every interest and purpose, therefore it might occasionally be quicker and easier to just conduct a search within the social network itself.
It is also becoming more and more common among consumers thanks to the introduction of mobile applications, some of which are quicker than a phone’s internet function.
When conducting searches, a lot of users enter their queries into social media networks rather than Google or Yahoo.
Do You Recognize Some Of The Following Situations Where Social Media Is The New Search Engine?
You use Twitter to search for a TV show or news program.
Flower decor inspo? You go to Pinterest.
Even Facebook’s main page now features a “trending on Facebook” area where you can browse headlines and look for Facebook posts related to particular themes.
You use Yelp to find the best restaurants and repair companies in your area.
The Fastest Growing Platforms Are Ruling Over Google
Social Media Is The New Search Engine
A search engine powerhouse made some worrying discoveries in recent research. TikTok or Instagram is used for searches by 40% of young people. Will Google change its strategy or go extinct like Yahoo?
A senior Google official disclosed nearly 40% of Gen Zers prefer using TikTok and Instagram over Google when performing online searcheshttps://t.co/B118WEEPwg
Senior Vice President Prabhkakar Raghwan, who oversees Google’s Knowledge and Information Organization, spoke at the Fortune Brainstorm Tech conference about cutting-edge technology and the company’s future. Raghwan also discussed how young people are abandoning Google. Raghwan mentioned –
We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to.
Evidently, they no longer enter “keywords.” Gen Z is addicted to immersive media. According to Raghwan, more than 40% of young people don’t use Google Maps or Search to find new restaurants. Instead, they perform that on Insta or TikTok.
TikTok continues to rule other social networks as the fastest-growing social media app, especially with Gen Z consumers, and this latest discovery further strengthens that position.
Dear millennials who only use Google, feel ancient yet?
From Social Search To Social Search Engine Optimization
Social media has the ability to significantly increase brand engagement, and because of this, it is essential for companies to succeed on social media to optimize their search engine results.
How Can You Improve Your Social Media Posts?
Content: Be careful to complete your profiles as thoroughly as possible for websites without hashtags, including LinkedIn and Yelp.
Hashtags: Make sure to add pertinent hashtags in your postings on Facebook, Twitter, Google+, and Instagram so that consumers can discover them.
By doing the above, you can ensure that you will show up in searches for your goods or services.
What Does The Future Hold For Google?
Google acknowledges that the number is startling. TikTok and Insta Reels were already eroding YouTube’s market share; now Google’s pervasive search is also under threat!
What about Maps’ ten years’ worth of restaurant and bar curation?
In contrast to millennials and those who were born shortly before the advent of smartphones, Google may develop a more visually immersive method of capturing the attention of the next generation of internet users.
Google is already indexing Popular Instagram and TikTok videos so they may appear in its news feed. However, consumers might not want to quickly switch from a native app to a browser and do a search…
Final Thoughts On… Social Media Is The New Search Engine.
In order to get more Gen Z people to utilize their search engine, how will Google respond to these statistics? It is generally accepted that the solution is a feature that provides a more immersive and visual results page for Google Search and Google Maps.
Whatever the response, it must be strong in order to succeed in attracting Generation Z.
To keep up with the most recent trends and breakthroughs in the music industry, connect with MusicPromoToday if you are an aspiring musician who wants to advance your musical career.
Visit the MPT Agency Blog to learn more about the secrets and how you can advance in your musical career as an investment in your professional development.
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Posted on October 28, 2022
2023 Ultimate Trends That Will Redefine The Music Industry
By Barbara Drews
The past couple of years have been hectic and all aspects of life have undergone a renaissance. The music industry is no different. There are many trends that will redefine the music industry in 2023! But first, let us take a look at how the industry has changed over the last few years.
The business has taken a new form with all the new:
Emerging technologies
Streaming platforms
Artificial intelligence
Not only has the classic process model been reshaped, but people’s approaches toward music and songs have changed as well.
Thus, with almost 20 billion global music sales in the past year, numbers and statistics show that music has become more international than ever!
There are no more limitations on:
Genre
Language
Culture
It does not matter who is singing and in what tongue, people are ready to accept the song as long as it aligns with their momentary interests.
What would have been impossible to achieve years ago seems to be possible in today’s music industry and the biggest proof is the rise of K-Pop and Reggaeton.
Let us go over existing trends that will continue to boom in 2023!
The #1 Trend That Will Redefine The Music Industry: TikTok
TikTok Will Rule Over The Digital World!
With more than a billion active users, TikTok’s rise in the cyber world is undeniable. The social media platform is constantly expanding and growing strong with its viral videos and songs. With its light, fun, and short content, TikTok has:
Produced many new musicians
Helped a lot of up-and-coming artists stand out in a pile of masses
Offering opportunities for a multitude of creators, TikTok has ranked as one of the top impactful music promotion platforms of 2022!
It does not seem to be slowing down anytime soon. The artist-generating medium will continue to grow in 2023. In fact, what we have witnessed in the last few years is only a demo of what is to come! More short-form content will be in demand in the future.
Multilingual Songs = Guaranteed Hits
Multilingual Songs Will Surely Redefine The Music Industry
Are multilingual songs the future of the music industry?
For years now, many international artists had to release songs in English to be able to hit the top global charts. But those days are over and the language the musicians sing in has become increasingly irrelevant.
With K-pop artists like BTS and Blackpink breaking records and selling their albums all over the world, more and more professionals have come to terms with the fact that the rules have changed and it is the era of foreign language music.
Musicians do not have to sing in English to become successful, especially in this golden age where streaming platforms have taken over the music industry. Spanish, Korean, bilingual, and multilingual songs will increase in popularity and earn labels their biggest numbers!
Sync Licensing And Publishing Are Trends That Will Redefine The Music Industry
The music business prospers more when it is associated with other mediums. It has always been the case, you hear a song from your favorite movie and you start loving it more because of its positive relationship with a specific scene or a character.
The best platforms to get your music noticed are:
Television
Video streaming services
Electronic games
Advertisements
Films
Cinema
The best way to connect your art to these platforms is to make licensable music, therefore publishing and linking your music to various forms of media will guarantee increased exposure.
Multi-Genre And Hybrid Tracks
These Two Are Trends That Will Undoubtedly Redefine The Music Industry!
Nobody listens to only one type of music these days. If you check most people’s playlists, the tracks are a mix of multiple styles.
And that is rather normal behavior since good music transcends:
Space
Time
Genre
The genres of newly released songs are overlapping, allowing producers and musicians to create music without being constrained by a particular musical style. There are many debates that argue that genre will not matter anymore…
Mood-driven playlists are becoming more popular than simply listening to one specific genre. During a study session, for example, listeners will more likely choose a style that will help them concentrate, like EDM. When exercising, on the other hand, you need a more energetic song to get yourself pumped, and so on…
Final Thoughts
So, What Does The Future Hold Concerning Trends That Will Redefine The Music Industry?
In conclusion, the atypical model is constantly changing and evolving. In the future, the music industry will shift more toward diversified content. This is good news for new emerging musicians and independent artists who will have better opportunities to get their songs heard.
If you are also an aspiring artist and want to expand your music career, connect with MusicPromoToday to stay up-to-date with the latest industry trends and developments. Invest in your professional growth and visit the MPT Agency Blog to find out more about the secrets of the industry and how you can move forward in your musical journey.
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Posted on October 27, 2022
How To Strategically Market Your Music For Halloween 2022!
By John Reynolds
One of the most beloved holidays on the planet: Halloween! But how do you market your music for Halloween?
The spookiest season of the year has arrived, and there are countless possibilities to advance your musical career this Halloween via strategic marketing initiatives.
In celebration of all the spookiness that lies ahead, we have compiled a list of entertaining and frightfully good marketing strategies for you to:
Build your brand engagement.
Raise awareness about your music.
So if you are bored of using the same old, worn-out techniques or just do not know where to begin, these marketing strategies can make sure that October 31 is spooky good whether you enjoy Halloween for the candy or the “Candyman” spooks!
Seasonal Refresh & Branding Update
Adding a dash of spookiness to your branding is not a requirement but it does get your fans excited!
According to Demand Metric, efficient content marketing costs less and produces more leads than conventional marketing strategies.
Hence, find convenient ways to temporarily enhance your online presence by utilizing Halloween aesthetics as you go through your online presence.
Halloween-Themed Merch
Remember that Halloween is not simply a time for costumes, sweets, and fall decorations. It is also time for a merch relaunch!
Change up your merch to reflect the Halloween theme, even if it is just by including a small Halloween pun in your advertising!
Social Media
Given how widespread social media is today, musicians must actively engage with it through social media marketing. Thus, all of your social media posts for this Halloween should have a spooky vibe.
Hashtags. Hashtags. Hashtags. The best method to market your music for Halloween.
Include essential hashtags when sharing your posts on social media; either Instagram, Twitter, or TikTok.
Potential fans can locate your music thanks to hashtags, especially if other musicians and artists are doing the same.
Start a hashtag competition to entice your fans to share their posts with your hashtag.
Photoshoot
A Halloween-themed photoshoot will help you attract a wider audience on social media platforms. Hire a photographer and do a photo shoot that includes pumpkins and skulls.
Keep in mind that…
Finding a music photographer is not required, but doing so might help you get the most out of your session. Look for someone who is well-known or has expertise working with artists.
Put On A Themed Show
These days, there are a ton of mediocre shows.
→ Plan everything from your set list to your stage appearance to the mood of the crowd.
Whether there are 5 or 500 people there, the presentation must always be of the highest caliber!
Final Thoughts on how to market your music for Halloween.
These Halloween tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.
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