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Posted on January 5, 2023

The 10 Ultimate Music Marketing Commandments For 2023

By Barbara Drews
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Every day, the music industry changes. Even if we might have predicted what unfolded, several areas of the music industry surprised us. In this blog, we will discuss the best music marketing techniques to apply in 2023! If you want to increase your chances of success as a future superstar, abide by the below rules to market your music in 2023.

The year 2022 was incredible for the music biz since many new singers made their debut and many top bands and singers released albums. However, 2023 represents a new beginning for the industry with specific challenges in spotting certain major breakthroughs. How an audience reacts to new music might vary depending on the industry. 

Let's bounce right into it!

The 10 Ultimate Music Marketing Commandments For 2023

  1. Raw Talent

With the introduction of digital production, the lines between artists have blurred since the majority of auto-tuned tracks sound the same. Although many musicians utilize techniques like auto-tuning to improve their music, your natural abilities will make you stand out more than an overly-reverbed chorus or a slowed-down cover song given how many new songs are added to Spotify each month.

Be unique. Be bold. Nowadays, originality is in. 

If you do some research on proximity marketing and are able to interpret your performance statistics, you can become the next big thing!

  1. Online Events

The year 2023 will be ignited by digital events and virtual listening parties. There is no denying that we are moving closer to a virtual world. People adore visiting them.  Online events offer a simpler method to sell more material and meet audience requirements, however, they will never replace live performances as key moments.

  1. Concept Albums

The unnamed albums have evaporated. The ideas need to be developed with a fresh perspective. It will be a wonderful idea to create a concept and mark it as a specialty for the audience. The music industry will witness more innovative concepts and innovations in the coming years since musicians have been exploring various emotions, which are reflected in their work.

  1. Physical Hard-Cover Albums

The availability of several digital listening platforms for music enthusiasts in recent years has diminished the necessity or desire for physical hard-cover albums. Many performers released their digital albums in 2022, but no physical copies were made. It is a result of how buyers approach product consumption.

But 2023 could be the year when luxury comes back. It is conceivable to bring back the shelf-based LPs with limited edition album copies. For those who collect albums and have high standards for music, it will be spectacular.

  1. Sync Deals & Publishing

Social media usage is increasing. Going into 2023, if there is one thing we can be certain of about the music industry, it is that music needs to be connected to something in order to be successful and popular.

Among the finest platforms include television, Netflix, video games, ads, and many more. Creating music that is licensable is the greatest method to link your music to these channels, nevertheless.

  1. Be Social On Social Media

Having several accounts is time-consuming if you don't interact with your followers. Social media was created with the express purpose of engaging users. 

It's crucial to be social; the rules haven't changed. 

Focus on beginning conversations on social media platforms, leaving comments, liking, and reposting content. But, keep in mind that being impolite is bad for public relations, but asking the proper questions always gets you excellent press.

  1. Relatable Music

Maintaining the music's relatability is one of the industry developments that the music industry should follow in 2023. Giving the audience what they want to hear boosts the likelihood of success and public acclaim. Considering that digital media outlets constantly yell about it, understanding audience preferences is not difficult. 

All that the music industry needs to do is concentrate on turning these desires into records and delivering them to audiences in quality.

  1. Multilingual Music

For many years now, in order to reach the top of the worldwide charts, many international musicians had to release music in English. But those times have passed and it no longer matters what language the musicians sing in. 

Success in music can be achieved without singing in English, particularly in this day when streaming services have dominated the music industry. Songs in Spanish, Korean, bilingual, and other languages will gain popularity and bring record labels their highest sales figures!

  1. Genre Blending

Does genre actually matter? Genre influences on artists regularly transcend. It enables musicians and producers to create music without being limited by a certain genre. To gain high numbers of streams, it is preferable to develop music that may be included in a variety of genres.

  1. TikTok

The platform had a startling 1 billion active users in September 2021, and it is still expanding. TikTok provides musicians with a significant opportunity for social media explosion and virality. As a consequence, it was one of the most effective digital music advertising platforms in 2022, and it will still be very successful in 2023.

Summing Up The Music Marketing Commandments For 2023

These commandments will change over time, but your success will still depend on the strategic consistency of your marketing strategy!

All of it looks to be a kit for music lovers who are always looking for new sounds for their ears. Over time, it will become more interesting and intriguing to them. Additionally, an even better plan of action would be to recreate the value of real albums for a vintage reversal of traditional LPs.

Well-known musicians from all over the world can focus on their work each day as we drive traffic to their accounts thanks to the support of MPT Agency. Be sure to follow us on Instagram for more information on music marketing, and regularly check our blog to learn about more services that can help you promote your musical career.


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    Posted on January 3, 2023

    Effective Tips To Make Your Music Known On Youtube

    By Shawn Spence
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    There are millions of videos on Youtube and more than two billion people globally. It's an extremely popular platform for promoting your music and for anything related to music marketing. Additionally, it's the best platform to share and advertise your music videos! 

    In this article, we will provide you with some tips on how to successfully advertise your music on Youtube.

    Let’s dive in!

    Utilize Youtube Ads To Improve Your Presence

    Since commercials are so common on YouTube, this is the most apparent approach to promoting music there.

    • YouTube ads are very customizable and can be displayed in a variety of locations.
    • Direct links to your YouTube channel from ads that show up on the YouTube home page.
    • Utilize a keyword tool to assist you since ads linked to particular keywords will show up when someone searches on YouTube. 
    • Ads can be broadcasted before, during, and/or after a video.
    • Ads are only displayed on mobile devices.

    Feel free to test out several YouTube ad styles and monitor their results to see which one is most effective for marketing your music. You should always target your YouTube ads. Utilizing the tools provided by Google to assist users to acquire adverts will allow you to simply tame this instrument.

    Get Your Youtube Channel Verified

    Verification is a goal for several platforms, including Spotify, Apple Music, and/or Instagram, but Youtube is the one where it has the biggest influence. 

    Verifying your Youtube channel frequently increases visibility and offers you special advantages:

    • Enables you to get thorough statistics
    • Increase your channel's SEO
    • Enables you to immediately market your merch and tours below your YouTube videos.

    You must have at least three YouTube videos under your belt before you can ask to get your channel verified. After that, you can submit your request to the YouTube support personnel.

    Create Content That Illustrates Your Music

    You can anticipate discovering videos that accompany an artist's songs on their Youtube account. These videos provide you the chance to visualize your world and demonstrate your commitment to your artistic endeavor.

    You should upload at least one video to your channel because videos are supreme on YouTube. Particularly on YouTube, which continues to be a platform for music and entertainment, images and music are linked. Additionally, submitting a clip makes it the perfect video for Youtube Ads promotion.

    Offer A Variety Of Content

    Although there are many other ways to market your music on Youtube, as an artist, your Youtube channel is primarily used to upload and promote your new songs and music videos. The success of vlogs on the platform reflects the fact that users like to learn more about the lives of producers and artists. 

    If you have the time and want, you may absolutely provide various video types on YouTube, such as vlogs, behind-the-scenes films, and videos about your musical influences. By doing so, you'll be able to create a true online community for your musical endeavor. All of the extra content you provide helps to convey the story, which is crucial for boosting the popularity of your music and retaining listeners.

    You can also develop curated playlists that your followers can access. You can create a playlist with songs you like by yourself or other artists. This is an excellent approach for your fan base to learn more about you and enjoy your music. Any independent musician using this as a promotional tool will increase their listenership and subscriber base.

    Create A Connection With Your Audience

    Increase your YouTube subscriber count and promote your music online by listening to subscribers and developing relationships with them. To start a conversation, we suggest that you "like" or "comment" on particular posts. 

    You can simply manage your profile, create playlists, and respond to comments on the go with the Youtube Studio app!

    Final Thoughts

    If you want to learn more about music marketing and other services that can help you progress your musical career, be sure to visit our blog and follow us on Instagram.


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      Posted on December 28, 2022

      The Best New Year’s Songs To Countdown To 2023

      By Barbara Drews
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      It's pretty much a given that on New Year's Eve, you will stay up until midnight, regardless of whether you're throwing a massive house party for everyone you've ever known or just spending a quiet evening at home with a few close friends and family. We've gathered the top 10 New Year's songs to countdown to 2023! So scroll down to listen to the ultimate New Year’s eve songs.

      “1999” By Prince

      Even two decades after Millennium Eve, Prince's party song still resonates strongly each year. Just be careful not to take Purple One's very fatalistic lyrics like "judgment day" and "dancing my life away" too seriously.

      https://www.youtube.com/watch?v=rblt2EtFfC4

      “New Year’s Resolution” By Camera Obscura

      Want something Scottish and twee yet sick of Belle & Sebastian? You can start by listening to this 2013 song from "Desire Lines" by 4AD's Camera Obscura, who have made five excellent albums of indie pop with titles like "Let's Get Out of This Country" and "Underachievers Please Try Harder."

      https://www.youtube.com/watch?v=CXalAzPTtYc

      “Let’s Start the New Year Right” By Bing Crosby

      In the 1942 movie Holiday Inn, which also starred Marjorie Reynolds and Bing Crosby's friend Fred Astaire, Mr. Holiday himself, Bing Crosby, sang this Irving Berlin song. The movie also included the Academy Award-winning song "White Christmas," the b-side of which was also available on vinyl at 78 RPM (RIP).

      https://www.youtube.com/watch?v=ACXp55MaolU

      “New Year’s Resolution” By Otis Redding And Carla Thomas

      Stax Records united two of its top talents to put together an album in an effort to emulate the success of Marvin Gaye and Tammi Terrell (as well as Kim Weston and other artists). In six days, Thomas and Redding recorded 1967's minor soul hit "King & Queen" with the assistance of Isaac Hayes and Booker T & the MGs. A year before his terrible aircraft crash, Redding's career was greatly aided by the LP.

      https://www.youtube.com/watch?v=SqnKk0OnoH0

      “Happy New Year” By Abba

      This anthem for the new year was included on the famed Swedish hitmakers' 1980 album "Super Trouper," which marked the start of the decade. The Euro megastars sing, "It's the end of a decade / In another 10 years, who can say what we'll find," in a type of reflection on the end of the '70s.

      https://www.youtube.com/watch?v=3Uo0JAUWijM

      “The Final Countdown” By Europe

      There isn't much information about the Swedish rock band outside of Europe. Except for one thing: in 1986, they wrote this magnificent global hit that, upon closer study, appears to be about launching a rocket to Venus (!), but has been accepted forever as the thunderous official music to every celebration centered around a countdown.

      https://www.youtube.com/watch?v=9jK-NcRmVcw

      “Auld Lang Syne (The New Year’s Anthem)” By Mariah Carey

      In spite of the fact that it is definitely not a song for Robert Burns purists, she delivered the perfect Christmas song, which is close enough to the perfect New Year's Eve song. There are countless variations of "Auld Lang Syne," so it's not surprising that Mariah's 2010 house-inspired rendition caused some controversy. However, this has it all if you're in the mood for a heartfelt, sing-along song.

      https://www.youtube.com/watch?v=Aop6YF1Xqqg

      “Bringing In A Brand New Year” By Charles Brown

      Before being discovered, Texas-born blues musician and Rock & Roll Hall of Famer Tony "Charles" Brown worked as a mustard gas worker, high school chemistry instructor, and apprentice electrician in the 1940s. This is just one of the many holiday songs he has recorded over the course of his obscenely fruitful career as a solo artist and as a member of the Three Blazers, which includes over 100 singles on various labels.

      https://www.youtube.com/watch?v=7jEgvSa9esI

      “Funky New Year” By The Eagles

      This tune, the b-side to the group's 1977 single "Please Come Home For Christmas," is a non-album gem from the L.A. white-funk lords. For their commercially successful 1979 album "The Long Run," the band spent two years recording both holiday songs.

      https://www.youtube.com/watch?v=u61xptZ0gq0

      “Gonna Make It Through This Year” By Great Lake Swimmers

      Americana for those who despise Tony Dekker's Great Lake Swimmers can be characterized as Americana. The irony in that is that despite being from Ontario, Canada, the decade-old pastoral band is here showcasing the greatest features of our wonderful nation.

      https://www.youtube.com/watch?v=v8EsuZA0FDk

      Final Thoughts

      The holiday season just wouldn’t be the same without the above tunes! Make sure you check out our blog and Instagram for more music-related topics.


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        Posted on December 27, 2022

        5 Ways Musicians Can Prepare For The New Year

        By Shawn Spence
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        The Festive period is rapidly approaching, and musicians all around the world are laying the groundwork in accordance with it now. Want to enjoy this Holiday season to the fullest? Here are a few ideas for prepping:

        Promote Fiercely

        One of the busiest times of year for music purchases is the holiday season. People worldwide are searching for the ideal presents for their music-loving friends and family, from CDs and vinyl to posters and souvenirs.

        You should use this opportunity to spread as much of what you have as you can. But it doesn't mean you should blare the same content across all platforms. There are many original methods to advertise around the holidays. Try, for instance, the following:

        • Remind your followers that a vinyl copy of your most recent record would make the ideal gift topper.
        • Post images of you lounging by the fire wearing your coziest apparel and include a link to your merch store.
        • Offer limited-time discounts on your merch as your own unique present.

        These are just a few suggestions to help you get inspired. Make it your own by considering what you want to see from your favorite artist.

        Holiday-Themed Content

        Will you be releasing a whole holiday album? Perhaps a single?  Whatever you want to do, think about doing something special for it. This might signify anything, but take into account some of the following examples:

        • Every week leading up to the holiday of your choice, Livestream a new holiday cover.
        • Make unique holiday merch.
        • Try running a social media contest with a theme where the winners receive first access to your upcoming holiday single.
        • Make a merch giveaway.
        • Collab with other artists on holiday themes.

        Release A Holiday Cover Song

        It could seem nearly impossible to write an original hit that will knock people's socks off given how much festive music is already available. For your benefit, there are several songs in the public domain that you can freely cover without worrying about legal consequences. 

        Additionally, the holidays are all about blaring your holiday-themed illicit musical pleasures. Putting out holiday music of your own is a fantastic way to participate at this time of year.

        Create A Holiday Playlist

        Create your own holiday playlists to help ignite the holiday spirit! Remember that the greatest holiday music is suitable for dinner parties, cooking, relaxing holiday feelings, and joyful jams. Once you've put up the ideal playlist, post the link on Facebook groups, Twitter, Instagram Stories, or really wherever else you feel your audience will be most engaged.

        You could even create a joint playlist with another artist to take it up a level and distribute it to further increase your audience...

        • Spotify and Apple Music are two outstanding streaming platforms that include the functionality of collaborative playlists.
        • Feel free to pick whatever one your soul catches because they both have the same principle and are quite simple to use.

        Go Local

        This holiday season, your community could have socially segregated activities depending on your state. There are various ways you may be involved in your community events, whether a location needs a live performance or just a piece of nice holiday music.

        Reach out to neighborhood bars and check out Facebook groups for your community to learn more about what's going on and how you can become involved.

        In Conclusion,

        Even if there is a huge amount of music on the market, there are other things you can do to maintain the momentum. Conduct research. Be original in your approaches, and the holiday season will undoubtedly be successful.

        MPT Agency generates traffic to well-known artists, allowing them to focus on their work every day. Be sure to visit our blog and follow us on Instagram for more details on music marketing and to learn about additional services that can help you advance your musical career.


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          Posted on December 20, 2022

          The Best Christmas Songs Of All Time!

          By Shawn Spence
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          Christmas songs are a thing, and as December 25 draws steadily closer, they become a thing that is more and more impossible to avoid. Whether you love them, despise them or just accept them as an unavoidable part of life, the best Christmas songs are just listed below!

          And while a lot of forgettable novelty nonsense has been produced over the years, most Christmas songs are actually rather good. There are several Christmas records that have survived from the 1940s through the 1970s when they were at their artistic peak. However, later, even more, cynical eras of pop generated a lot of gold.

          “All I Want For Christmas Is You” By Mariah Carey

          When it was first published in 1995, the song fizzled out quickly but gained cultural cachet in the 2000s. Its popularity gradually increased each year until it ultimately topped the US charts in 2019 and the UK charts in 2020. Killjoys at bars have taken to whining about its pervasiveness, but it's their loss because everything about this song is as ageless as it is perfect, from the twinkly opening to Mariah's vocals.

          https://youtu.be/yXQViqx6GMY

          “Last Christmas” By Wham!

          Sleighbells and synthesizers are used in the lament of a failing romance, "Last Christmas," which also has some pretty memorable knitwear in the music video. But what truly distinguishes "Last Christmas" is George Michael's heartfelt performance, which has his sincere heartbroken terror and dreamy, seductive whispers. Never before had "Merry Christmas" sounded so seductive.

          https://www.youtube.com/watch?v=E8gmARGvPlI

          “Christmas (Baby Please Come Home)” By Darlene Love

          Is this the warmest Christmas song ever? Most likely, the perfect pleading vocal of Darlene Love, Phil Spector's fabulously glitzy production, and Ellie Greenwich and Jeff Barry's enchanting music could melt even the biggest Scrooge. It's the ideal holiday tune, hands down.

          https://www.youtube.com/watch?v=4EvZOXEoJ84

          “Stay Another Day” By East 17

          The all-time Christmas anthem from East 17 wasn't even meant to be a holiday tune. The result is a masterful exercise in holiday gloom and the group's stunningly somber four-part harmonies appear to absorb that raw emotion. Even the obligatory Christmas song sleigh bells seem to do the same.

          https://www.youtube.com/watch?v=-wNhdjoF-6M

          “White Christmas” By Bing Crosby

          Even more potent than actual recollections is the force of holiday nostalgia. Therefore, even if our genuine past is filled with heartbreaking failures, we can all look back with Bing on this Irving Berlin-penned 1940s song to a white Christmas exactly like the ones we used to know.

          https://www.youtube.com/watch?v=FMyBJAZFiqI

          “Fairytale of New York” By The Pogues And Kirsty MacColl

          When was the last time you gave Kirsty MacColl and The Pogues' epic Big Apple-set narrative a thorough listening? If you try it with your eyes closed and aren't a frightened mess by the time the music fades out, your heart is two sizes too small. Despite the profanity, "Fairytale" is a wonderful four-minute story of hope, despair, and sorrow that concludes with love.

          https://www.youtube.com/watch?v=j9jbdgZidu8

          “Christmas Wrapping” By The Waitresses

          This is undoubtedly the Christmas song for you if you enjoy new wave bands like Blondie and Talking Heads. "I think I’ll miss this one this year,"  the singer Patty Donahue says cynically before an unexpected romance blooms in the show's closing moments and soothes her jaded cockles.

          https://www.youtube.com/watch?v=nud2TQNahaU

          “Do They Know It’s Christmas?” By Band Aid

          With participation from Phil Collins, Sting, Macca, and Bono, Bob Geldof and Midge Ure's response to the Ethiopian famine in 1984 was a PR machine of historic proportions. The biggest UK chart success of the decade was "Do They Know It's Christmas," which held the number-one position for five weeks. If you disregard everything else, it's actually just a terrific pop song!

          https://www.youtube.com/watch?v=j3fSknbR7Y4

          “Rockin’ Around The Christmas Tree” By Brenda Lee

          Despite not celebrating Christmas because he was Jewish, Johnny Marks composed some of the finest Christmas songs ever throughout the 1940s and 1950s. Among them are "Rudolph, The Red-Nosed Reindeer," "I Heard The Bells of Christmas Day," and this, an unassuming easy-listening rock 'n' roll song performed by 13-year-old Brenda Lee.

          https://www.youtube.com/watch?v=1qYz7rfgLWE

          “Happy Xmas (War Is Over)” By John Lennon & Yoko Ono

          John Lennon and Yoko Ono's iconic holiday peace-on-earth song has exceeded its intended anti-Vietnam War intent to become a Christmas classic. It is euphoric and piercing, as optimistic as it is sad.

          https://www.youtube.com/watch?v=g_kj60DIq2M

          And a soon-to-be Christmas classic…

          “Rum Chata” By Resse P

          An “ugly sweater-themed” music video has all the classics you want to laugh about during the holidays; a grinch, sneaking shot glasses under the table, and a family roll-call. This is going to be an instant classic this year and stands to hit big with the season soon to dawn.

          https://www.youtube.com/watch?v=wXlzydngMmo

          To Conclude…

          Christmas songs are the best way to get into the festive spirit. So when you hear that Santa Claus is coming to town and it starts to seem a lot like Christmas, just press play on the above songs and have a good time!

          Make sure you check our blog for more music-related topics. We regularly post key artist content so don’t forget to follow us on Instagram for more music marketing-related updates.


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            Posted on December 9, 2022

            Check Out These Fascinating Holiday Music Merchandise Marketing Tips

            By Yvonne Martin
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            There is no one size fits all strategy for merchandise marketing. Maximizing conversions requires patience, experimentation, and flexibility. The truth about merchandise marketing is that you are selling hype rather than necessities, and a variety of micro and macro elements influence a person's decision to buy a certain thing. 

            Because of this, what works for one artist could not work for another. Therefore, we advise starting with the basics. This entails establishing your campaign in the most efficient way possible and then offering your marketing some time to adjust. 

            There are four straightforward, fundamental factors to take into account:

            Choose The Right Platform

            Ever since the iOS14 update's effects on tracking capabilities two years ago, the amount of data provided has definably decreased. In comparison to all other e-commerce marketing channels, the Google Search placement has consistently demonstrated higher conversion rates.

            Although there is no one-size-fits-all strategy, we advise always including Google Search to see whether your viewers are generating there. The efficacy of this arrangement is greatest when an artist has a buzz and significant activity influenced by major events. An artist can, for instance:

            • Announcing a new album
            • Announce a new tour
            • Make an appearance on television
            • Have a viral moment

            Next, after Google Search, pick the social media platform with the most active viewership. Typically, this is still on Meta since, despite the iOS change, campaigns can be followed there rather effectively. There are benefits to avoiding stretching your budget too thin, even though we advise marketing music merchandise on at least one social media network.

            Optimization Of Creative Assets 

            Particularly on Meta, there is a sweet spot between having too few and too many creatives. Our advice is to start testing no less than two and no more than three different types of content on your social platform. In this method, each creative receives enough funding from each crowd to provide statistically relevant results, but there are still a few choices for optimization.

            All artistic forms should have one essential component—the "pop" factor. Have your idea and brand stand out. 

            Optimization Of  Audience

            Expanding your audience will be the campaign's primary force. Because purchasing music merchandise is a high-intent action, you need to be extremely deliberate about the audiences you place these ads in front of and maintain your efficiency in this way.

            One rule to keep in mind is to focus on redirecting audiences when marketing for high-intent actions like music merchandise sales. This entails giving people who have already shown an interest in the artist priority. This is because they are the readiest to pull out their credit cards and make a purchase.

            Adaptability & Patience

            Extending the campaign length is the greatest method to make merchandise marketing effective and predictable since campaign runtime extension enables data-driven optimizations. 

            Based on the results, the budget can be divided across platforms, audiences, and creatives. Modern marketing allows you to monitor what audiences are responding to and capitalize on it, but only if you have the chance and time to make adjustments.

            Key Takeaway

            This Christmas season, if you're trying to promote music merchandise, put yourself in the best possible position by picking the most efficient channels, choosing a limited number of creatives, appealing to the right audiences, extending campaign lengths, and making improvements.

            Learn more about our marketing agency and our approach to supporting you through this process at MPT Agency.


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              Posted on December 7, 2022

              CMA Rules In Favor Of Record Labels & Streaming Services

              By Barbara Drews
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              UK Watchdog Shuts Down Allegations Once & For All!

              Amid claims that big record labels and music streaming services such as Spotify hold excessive power in the industry, UK Watchdog, the British consumer investigative journalism program, launched an in-depth investigation into the music streaming market to determine whether the claims were true. But it turns out that the system, in large part, is surprisingly fair both to listeners and musicians. 

              Before initiating their research, the Competition and Markets Authority (CMA) had announced that their main focus will be:

              “To assess whether any lack of competition between music companies could affect the musicians, singers, and songwriters whose interests are intertwined with those of music lovers.”

              Chief Executive of CMA, Andrea Coscelli said that

              As we examine this complex market, our thinking and conclusions will be guided by the evidence we receive. If the CMA finds problems, it will consider what action may be necessary.”

              Looking into the streaming industry from a creator-to-consumer perspective, CMA promised to see:

              "Whether innovation is being stifled and if firms hold excessive power.”  

              Well, now that the results are in, many artists will be disappointed to find out that there is no power exploitation and the influence of record labels and music streaming services on the market cannot be regulated. The UK's competition watchdog claims that no real harm can be directly correlated, despite the appeal of some industry professionals.

              In the final issued report, CMA explained,

              "We have found that it is unlikely that the outcomes that concern many stakeholders are primarily driven by competition. Consequently, it is unlikely that a competition intervention would improve outcomes overall, and release more money in the system to pay creators more."

              Despite The Apparent Challenges, The Final Verdict Is As Follows:

              • Streaming services have benefited music fans who have free access to songs and are paying less for Spotify, Apple Music, and Amazon.
              • Industry giants (Universal, Warner, and Song) that control most of the market share aren’t “likely to be making significant excess profits that could be shared with creators.”
              • Despite the increase of Royalty rates in deals, many musicians still struggle to make an income from streaming services.

              According to CMA interim chief executive, Sarah Cardell,

              “Streaming has transformed how music fans access vast catalogs of music, providing a valuable platform for artists to reach new listeners quickly, and at a price for consumers that has declined in real terms over the years.”

              “We heard from many artists and songwriters across the UK about how they struggle to make a decent living from these services. These are understandable concerns, but our findings show that these are not the result of ineffective competition. Intervention by the CMA would not release more money into the system that would help artists or songwriters.”

              To read more stories like this go to  MPT Blog. You can also follow MusicPromoToday for more news about the music industry.


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                Posted on December 5, 2022

                Atlantic Records Denies Using Bots For Any Of Its Artists

                By Yvonne Martin
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                Atlantic Records’ recent bot scandal has opened a new window of speculation about record labels and their artists.

                Are The Engagement And Streaming Numbers Real? 

                Many in the music industry are being accused of adopting cunning techniques like album stuffing, playlist stuffing, streaming farms, and streaming data inflation, to name a few. Large recording companies and even major artists are being blamed for manipulating stream counts, number of views, chart positioning, and so on. They do this to increase market share, earn royalty payments, and for many other illicit reasons.

                Since the good old days, labels have been known for paying radio stations and DJs to constantly play their artists’ songs on the radio, making them popular. This type of undercover agreement and secret payment is called payola. Today, the same concept is being applied to streaming services, except this time they are buying fake streams.

                Apparently, labels use streaming farms to help artificially increase streams, creating “Hits” and therefore earning more money. How do they work? The tech “mimics fans listening to the same song hundreds of times at a specific period of time.”

                In addition to getting a song to reach the top of the charts, streaming farms can also make labels more money from royalties. The rich are getting richer and the poor are getting poorer all over again. As big recording companies and popular stars get even more popular, independent labels and artists receive a bigger blow.

                The latest of the labels being accused of such behavior is Atlantic Records. The American recording company has had a difficult past couple of days after the news of bot usage broke on the internet. It is being blamed for increasing the number of views on many of its artists’ videos, particularly rapper and singer-songwriter Don Toliver’s “Do It Right.” 

                What Did Atlantic Records Reply?

                The company replied to the accusations by saying, "Atlantic Records has never used bots for any of our artists." A Boogie Wit Da Hoodie, 100 gecs, Charlie Puth, Coldplay, Kodak Black, YoungBoy Never Broke Again, Weezer, and among others are signed with Atlantic Records. The social media community is pointing fingers at a long list of artists, although it’s unclear whether they are involved in the alleged claims. 

                Along with Toliver, Lil Uzi Vert, and Roddy Ricch, are also being speculated. Toliver’s rep released a statement saying, “While we conduct our own investigation into the allegations, we urge Atlantic Records to do the same—to protect the integrity of not only their roster of artists but their reporting metrics.”

                The fact is, it’s really difficult to run a fair system. Bots have become part of the normal way of conduct and to make them disappear altogether is close to impossible. The only way to go is to trust that record labels, managers, and artists will rely on authentic and real engagement rather than bots.

                Connect with MusicPromoToday and find out all the insider information about the music industry. Check the MPT Agency Blog for more interesting news.


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                  Posted on December 1, 2022

                  How To Promote Your Music During Christmas 2022?

                  By John Reynolds
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                  When else would be a better time to promote your music than around the holidays? The holidays are one of the ideal times to sell and optimize your marketing efforts, so if you aren't planning for them now, you'd be missing a huge chance. It's time to cheer up and read some pointers for musicians on music promotion.

                  Why relax and sit back when you could be coming up with fantastic items to offer and smarter ways to advertise yourself at a time of year when people are more likely to offer, have fun, and purchase things?

                  Get off the couch and let's start making strategic plans! Below are some things you can do throughout the holiday season:

                  Release A Holiday Single

                  Probably the first thing that comes to mind is this, but you're too exhausted to give it any more thought. However, if you have the skill to do a really fantastic version of a traditional Christmas song or even to create your own, this is a superb investment.

                  Connect And Network

                  Never forget that in order to advance in your career, you must constantly network and establish partnerships. Who knows, maybe at one of these Christmas gatherings you'll meet someone who changes your life. Additionally, having a community is wonderful, even if the majority of people can't immediately drive you to the top,

                  Holiday E-Card

                  Making your followers feel unique and special while being simple to do. Send an email including a unique message, an artwork, a free download, or a video.

                  Thank The People

                  We're referring to the significant people who have helped you advance in your profession, including managers, agents, bloggers, and PR specialists. Essentially, your small family in the business.

                  Christmas-Themed Merch

                  Keep in mind that Christmas is more than just a season for peppermint candy and gingerbread cookies. A new launch of merch is also due. You can create face masks, pins, stickers, mugs, fuzzy socks, or hoodies in addition to t-shirts. Even if you only add a tiny Christmas pun to your advertising, change up your merch to fit the holiday spirit!

                  Sale! Sale! Sale!

                  Sales are always popular. Put products for sale if you still have band merch lying around from the touring days that you'd like to sell. You can always create more merch to coincide with your next album or release after you've cleared them out.

                  Discount Codes

                  Customers are frequently given discount codes as a perk to encourage them to make additional purchases. A good strategy to draw customers and entice music listeners to become repeat buyers is to temporarily lower the price of your music or merch.

                  Social Media Marketing

                  Your followers on social media are numerous. They feel at ease there, and it's a simple method to connect with a larger audience who might not be as familiar with your music yet.

                  Speaking about social media…

                  Add The Holiday Spice To Your Social Media Profiles

                  Throw some holiday happiness on your social media sites. Make your social media accounts a cheerful place to visit by updating your profiles and banner with holiday-themed photos.

                  Don’t Forget To… Perform!

                  During the holidays, a lot of communities host public events. Contact the office of the city council in your area right once to inquire about performance possibilities. You could benefit locally from the visibility on their event flyers, newsletters, website, and social media platforms, and it will strengthen your electronic press kit moving into 2023.

                  Final Thoughts

                  Finally, the Christmas season is a fantastic time to write and distribute music that uplifts listeners. Whether you go with a well-known favorite or decide to try your hand at creating Christmas music, if you do it well, you can even hit the Billboard Holiday 100 charts while earning some money in the process.

                  These Christmas tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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                    Posted on November 29, 2022

                    How Did Mariah Carey Create Everlasting Magic?

                    By Barbara Drews
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                    One very crucial step must be completed before you can hang your stockings, decorate your tree, make every Christmas cookie recipe you can find, and fill up your wish list for Santa. This step is to turn on the Christmas music and play it loudly. Without a doubt, there are a ton of timeless songs you must hear every December (or November 1 if you're one of "them"), but how would the holidays be the same without Mariah Carey and her timeless hit "All I Want for Christmas Is You"? 

                    How Mariah Carey’s Hit Became The Holiday Gift That Keeps On Giving?

                    A leader in this regard. "All I Want For Christmas Is You" has all the elements that have helped Mariah Carey's singles succeed for so long, including excellent orchestration and captivating lyrics.

                    Carey's song offers a more evolved spin on a Christmas tune, in contrast to "Rudolph" and "Frosty," which also turned out to be a highlight. Carey addressed a completely new — and very wide — crowd with a topic that everyone could relate to by forsaking child-centric Christmas symbols like Santa and Rudolph in favor of her usual musical subject, love, and romance.

                    5 Facts About Mariah Carey’s “All I Want For Christmas Is You”

                    Since its debut in 1994, the popular song whose lyrics are associated with holiday happiness has warmed everyone's hearts. 

                    Yes, despite seeming like a modern killer hit, it is actually that old. As it happens, there is a significant amount of history and interesting trivia associated with songs that have been undisputed hits for as long as "All I Want for Christmas Is You."

                    There Are Many Versions Of Maria Carey's Song

                    Of course, there is the original song that we all know and adore, but Mariah has now released a number of variations on the seasonal smash. She recorded an "extra festive" version of the song when she released her second Christmas album. Of course, there is also the duet she sang with Justin Bieber. They're all excellent. But the original is incomparable.

                    It’s The First And Only Holiday Single To Be Certifed “Diamond” 

                    The song has achieved a diamond record, which means that more than 10 million copies have been sold. Holiday gatherings and shopping centers are undoubtedly to thank.

                    Mariah Carey Cowrote The Entire Thing In About 15 Minutes

                    She collaborated on the successful holiday tune with veteran songwriter Walter Afanasieff, who claims that the song's success is a result of how quickly they created it.

                    In a conversation with Billboard, Afanasieff discussed the process of writing songs:

                    It was always the same sort of system with us. We would write the nucleus of the song, the melody primary music, and then some of the words were there as we finished writing it.

                    There Isn’t Any Actual Band Playing In The Song

                    Everything was planned on Afanasieff's computer. Mariah and her backup singers were the only actual participants.

                    The Song Inspired An Animated Movie Starring Mariah Carey Herself

                    “All I Want for Christmas Is You,” an animated direct-to-video release from 2017, is the perfect choice if you're seeking another holiday film to enjoy this year while curled up in a blanket with some hot cocoa in your hand. Mariah plays a young girl with a sweet Christmas wish for a puppy in the film.

                    You can listen to Mariah Carey’s “All I Want For Christmas Is You” here!

                    How To Release Big-Time Tracks Just Like Mariah Carey?

                    If you want to learn more about how to create hit tunes just like Mariah Carey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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                      Posted on November 21, 2022

                      Thanksgiving 2022: What Are Our Clients Thankful For This Year?

                      By John Reynolds
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                      Despite our desire for warmer weather, this time of harvest and plenty reminds us that, we have a lot to be thankful for. With Thanksgiving around the corner, we are immensely thankful for our talented clientele. 

                      Our amazing roster is full of extraordinary people, each with their own creative talent! Let us see what our top clients are thankful for this year!

                      Kelly Monrow

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      I’m grateful for my friends and family who support me in my music journey and life. I am grateful to have a team like MPT Agency around me that I can trust and that I know has my best interest at heart and truly believes in me. It’s this kind of energy on a team that breeds success.

                      Follow Kelly Monroe on Spotify | Instagram | Website

                      J Aktive

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      I'm thankful that I was able to reach 1 million streams on the launch of my new album "BAD LUV", thanks to MPT Agency. As cliche as that may sound, that's all I really cared about this year. 

                      I'm also thankful to actually be written up in numerous articles so when you google my name I can feel like an official artist. Outside of that, I'm just happy to be surrounded by friends and family members who appreciate me for who I am.

                      Follow J Aktive on Spotify | Instagram | Website

                      Dean the Dream

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      I am thankful for my health, and I'm also thankful for MusicPromoToday which helped me grow my career. It's a hard road when you're an independent artist, but I'm thankful to MPT Agency for really helping me become the artist I want to be. Here's to the future and to another solid campaign!


                      Follow Dean the Dream on Spotify | Instagram | Youtube

                      TEF XL

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      Wow, it's been a busy year full of new growth! We have celebrated 4 single releases and learned a tremendous amount about brand building through ads, press, and social media.  We are now on our journey into merch, brand sponsorship, and music sync. 

                      I chose MusicPromoToday as a partner after a lot of heavy research ... and it paid off. With them, I have built a team that has become more than partners, they are friends. We celebrate music milestones, but so much more than that. Salute to all of the "amazing humans" I can now call friends that also happen to be talented "AF" at what they do. 

                      Here's to another amazing year of growth and leveling up!

                      Follow TEF XL on Spotify | Instagram | Youtube

                      Emily

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      This year I’m incredibly grateful to still be able to do what I love and make music that resonates with people. I was so lucky to meet MusicPromoToday right at a time when I was giving up on getting my music heard and they made it all possible with their incredible team. I'm grateful for them for sure :)

                      Follow Emily on Spotify | Instagram

                      Steven Charles

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      This season I’m most thankful for the support of my family & friends and for the hard work of the MPT Agency. They have been integral to the growth of my fan base and the exposure of my music to newer & bigger audiences. I’m super thankful to have had them in my corner this year working tirelessly to help build my brand. Looking forward to working together in the future. Thanks, MPT!

                      Follow Steven Charles on Spotify | Instagram | Youtube

                      Final Thoughts

                      There you have it, folks, thanking your friends, family, fans, and the team is the bottom line of this thanksgiving. Artists create the beautiful work we consume every day, but it takes people to inspire and promote it. To all the unsung heroes in music, this thanksgiving we thank you. 

                      With the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.


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                        Posted on November 18, 2022

                        The Best Way To Grow Your Spotify Via Facebook Ads

                        By Yvonne Martin
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                        Many people who have never used Facebook ads shudder at the thought because they believe it to be an outdated platform for boomers. However, you can grow your Spotify via Facebook Ads! How? Well, Facebook has more than 2 billion monthly users, and utilizing Facebook ads means running ads on:

                        • Facebook
                        • Instagram
                        • Even Messenger!

                        Thus, Ads will appear on Facebook:

                        • News articles
                        • Marketplace items
                        • Feeds
                        • Stories
                        • Websites
                        • Applications

                        Do’s & Don’ts

                        This sort of campaign's fundamental premise is that you can use a conversion target that utilizes the advantage of the Facebook Pixel

                        Do’s:

                        Use conversions to:

                        • Exclude bots
                          • Create retargeting audiences
                        • Utilize a Facebook Business Manager account and a verified domain to track the conversions.

                        Don’ts:

                        • Do not launch a traffic campaign and direct people to Spotify. 

                        Evidently, due to the lack of tracking, you can wind up with a lot of pointless bot clicks that result in no Spotify streams. 

                        As a result, this will allow you to run ads for other objectives to those who converted in the past. Consequently, we require a website on which we can set up our pixel code and launch "events" whenever a user clicks the Spotify button on the landing page.

                        Deep Dive Into Campaign Structures And Ads

                        What Is A Facebook Campaign? How Can You Use A Facebook Campaign To Grow Your Spotify Via Facebook Ads?

                        A Facebook campaign has three levels:

                        • The campaign → Establish your campaign's goal, start, and finish dates.
                        • The ad set →  Specify your target audience, market interest, and origin of your audience.
                        • The ad →  Select which Facebook and Instagram page the ad appears on.

                        Myth: Facebook Ads do Not Provide A Return On Investment For Spotify

                        The truth is that a typical return on investment will not ever be as high as $3 in Spotify royalties for every $1 spent on Facebook ads.

                        Undeniably, you can observe a rise in your:

                        • Following, a new fanbase
                        • Trustworthiness due to successful releases
                        • The number of data sources for future marketing campaigns

                        Certainly, the majority of independent musicians will make a modest living by:

                        • Gradually expanding their back catalog of songs
                        • Increasing the number of streams they receive through algorithmic or editorial playlists

                        Why Are Facebook Ads So Great? The Reason To Grow Your Spotify Via Facebook Ads.

                        Facebook offers:

                        • Comprehensive targeting choices
                        • Flexible budgeting
                        • An algorithm that can be self-optimized to get the best results at the lowest cost

                        Let us examine the advantages of Facebook advertisements in further detail:

                        1. In-depth targeting choices are available
                        2. Basic demographic choices are available for a very broad range of interests, including brands, genres, performers, goods, and more
                        3. The ads can be "scaled," and you can manage your spending; the more you spend, the better the results you receive, but you can still spend as little as $1 per day.
                        4. With Facebook's learning algorithm, you can receive the most results for the least amount of money.
                        5. People that interact with you can be added to "Custom Audiences" so that you can display your ads later on for less money than it cost to first reach them.
                        6. There are also "Lookalike Audiences" which are “Custom Audiences” that contain 1+ million or more people that are similar to your fans.

                        Thus, you are able to…

                        Apply The Following Strategies To Grow Your Spotify Via Facebook Ads

                        • Direct listeners who are specifically interested in your Spotify profile
                        • Utilize Facebook's tools and algorithm to get more of those fans at a lower cost
                        • Boost your chances of fooling the Spotify algorithm into giving you free access to even more of your followers

                        Strategies To Grow Your Spotify Via Facebook Ads

                        Every time you put out a new song, you have the opportunity to:

                        • Pitch it to the Spotify editors
                        • Have it added to the Release Radar playlist of your listeners
                        • Have it included in the Release Radar playlist of Spotify users who have similar listening habits to yours

                        Release one song each month, this way you will increase the:

                        • Amount of pitches you obtain
                        • Length of time your song is on Release Radar
                        • Monthly growth of your stream and followers

                        Final Thoughts

                        Do not anticipate a return on your initial investment from your first campaign. However, fans who follow your profile will be informed of any upcoming releases, which might expand your fan base and increase the number of plays you receive. 

                        Keep in mind that it is not a race, it is a marathon!

                        For further information, keep an eye on our blog and Instagram to make the procedure as simple as possible.


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