The Best Way For Artists To Create The Ultimate Brand Message
By Yvonne Martin
What is the definition of branding and how does one create the ultimate brand message?
Simply put, it is an organized guide to your company’s look, feel, or vibe. Be it the more physical assets like colors, shapes, styles, and themes, as well as the non-physical assets such as tone, mission, and vision.
For music branding, the artist has to create a personal brand and then adapt the main branding guidelines to each album or musical asset that is being created.
Through verbal and nonverbal cues, your brand communicates its distinctive value proposition and personality with this family known as brand messaging. The objective is to have these different elements aligned in a logical order, that can convey what you stand for as an artist.
Ultimate Brand Message tips to follow when thinking about what kind of message you want to work with.
Identify properly who you want to talk to in different groups
Have a clear mission statement and vision for your art
Create a visual identity that includes all elements from shape to color to a soundscape
Fine-tune your story and journey as an artist that has led you to this point
The individual color or accessory item is empty when alone, if you are creating a well-differentiated brand in comparison to the market, think of the hows and whys in your message. Fans may be inspired and motivated by your messaging, which will encourage them to engage with posts, listen to more music, and spread the music themselves.
To build your ultimate brand message, ask yourself these key questions:
Why do I make music?
Why do I play this style of music?
How do I feel when I make my music?
What is the feeling when I listen to my music?
How do I want others to feel when they listen to my music?
The story of your brand is ultimately told by the combination of Albums, performances, and designs that you put forward, and how that story is told is controlled by your marketing team and your public relations agency.
What steps should you take to create an ultimate brand message that your target market would love?
Your target audience and distinct musical assets are two things you need to know like the back of your hand. Decide who you are, what you perform, and who you do it for.
Your brand message must respond to these inquiries:
How do you set yourself apart from your rivals?
What sets you apart from the competition?
Which messages make sense to the people you’re making this for?
Whom are you trying to reach?
What are they concerned with?
Does your company’s messaging have a plot?
What objectives has your brand set out to accomplish?
What values does your brand uphold?
Why should they care about you?
Keep in mind that your brand message responds to the “why”. As you answer these questions and start to sketch out your brand identity, keep in mind that these answers will evolve over time but will maintain their core elements.
Core elements for your market-friendly brand message
To align your brand with the fans, create fan personas that reflect their distinct characteristics and objectives. Maintain your attention on the brand positioning that will be catering to these personas.
The persona is there to represent your audience or at least the most common audience member you are catering to. When writing any content, ask yourself, “Is this true to my crowd’s values?”
Connect with your audience:
Use your buyer personas and brand messaging document while creating content to make sure you’re discussing topics that are pertinent to your audience.
Avoid being flawless:
Neither people nor brands should be perfect. Avoid making excessive promises and conveying your perfection because doing so will come out as dishonest. Albeit the message is perfect the person behind it seldom is.
Spread your message far and wide:
Consider your brand messaging in everything you publish and all of your marketing choices. Your text needs to convey your brand message whether you’re writing it for your website, crafting slogans for packaging, or marketing an event.
The MPT Agency’s ultimate suggestion for a brand message: “Keep it Simple”
Ensure simplicity. People won’t relate to you if your brand’s personality or core beliefs are unclear or difficult to understand. The last thing you want to do is to develop a brand message that confuses your audience.
With MPT Agency, your music and your brand message are one and the same. We align both these elements and do not really focus on which one comes first. After all, as a musician you are expressing your story through a song, the brand message is the way that song is put together.
Make sure you check our blog on the EPK, which is one of the key tools that describe your brand to the world. We also regularly post artist tips and insights on our socials. Follow us on Instagram for more music marketing-related updates.
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Posted on October 5, 2022
How to Build An Engaged Community In The Music Industry
By Barbara Drews
Community in the music industry is a multi-dimensional strategy. Community development in the music industry is like the politics of music jobs. It requires the artist to become a wholesome, approachable, sociable character and most importantly inspires confidence in their music.
To build a well-balanced and coherent music community, you need a variety of different qualities that will ultimately attract other members of the music industry. Like the producer, who might offer you a new recording community, booking agents who will get you your gigs, and labels, who albeit taking a chunk out of song royalties will be able to give you a very wide platform to optimize your reach.
The DIY marketing checklist for building a community in the music industry
1. Your vision and mission should be accessible and clear
Being Insta-famous does not come overnight, nor does it take a bot army. In fact, the most simple thing to start with is identifying your goals as an artist, and your medium to long-term objectives as a brand. Do you want to get into fashion eventually? Do you want to be the founder of your own NGO? Getting a music industry job for the love of music is half the battle, it needs to be coupled with an overarching theme or cause that the music/brand fights for. This vision is the cornerstone of your entire community.
2. Target a specific market, don’t just post content randomly
The music industry is a deep jungle of trends, tracks, and templates. To jump in and hope for the best will only result in wasted time and energy that could have taken you down the right path. Identify and target your market so your content gets to the people who will actually enjoy it and connect to it. Start with analyzing your music as if you were a producer cataloging music, and find which sides will resonate with your fans, and which potential fans it can resonate with.
3. Inspire yourself from the competition
Without understanding your competition you will be swept away by the business of music. Social media gives you a complete map of someone’s career, as well as their fans, their sponsors, and the methods they used to propagate the message. Emulate the ones that matter, disregard the ones that look fake, and omit completely the ones that don’t resonate with your image or sound. All other ideas after this study, are guaranteed to be unique, authentic, and originally yours!
4. The music industry requires a marathon, not a sprint
Give yourself measurable and realistic objectives, a week per week month per month, quarter to quarter. You will not be able to do everything at once, realistic goal setting means it is something you can complete yourself or with your team, and that takes into account the scaling of your community. The first 1000 will be harder than the next. Always monitor and manage your progress and adjust it when things are not working out. Give each attempt a logical time to grow but don’t wait too long for the weeds to grow.
5. Always work on your brand
Your brand is a totality of all the sides of your music your social media banners need to be consistent to keep the community on a straight track toward your vision. Your first impressions do matter, but if your mission is clear, and the community is on board then work on what matters, and pluck out the sides that are limiting your growth. This doesn’t mean changing your colors every week, it means letting your first choice be a powerful win and working on it until it begins to dwindle.
6. Post great content for the community IN the music
Content is the name of the game when it comes to community communication. Your content is a space that allows them to talk about what you’re doing. Make each one unique, make it relevant, make it engaging, and ask from them what you expect from anyone listening to your music, attention! High-quality graphics and video or nothing. Study the posting schedule and algorithm so you don’t miss an opportunity or prepare something for nothing.
7. Overselling is just as bad as underperforming
Your fans are not cattle. You are not there to feed them a fantasy for them to buy your album. You’re there to create an emotional bond using your art. Anything less and you’re just not an artist. A healthy amount of giving and taking be it via fan 2 fan engagement or giveaways creates a relationship founded on trust.
8. Create a keyword and hashtag strategy
This might seem confusing for many musicians, but there are lots of free tools that help you define your community via hashtags on social media and keywords in your articles. After all, beyond the live show, you are working on different kinds of platforms that each have their own rules and algorithms. A proper excel sheet with hashtags you want to focus on will go a long way in organizing your strategic output on your channels, as well as save you time when posting content.
9. You catch more bees with honey
Enthusiasm and community building go hand in hand. Unless there is an announcement from gloomy, controversial news, the enthusiasm you bring to the table is going to be how your community is glued together. If you’re anti-social and drenched in pessimism, your message is going to get lost and your community will not be able to hold the vision together. So stay positive, stay engaged, and stay humble.
10. Build a killer team, volunteer or not, community in music is key
Nothing can be done alone. Even if you are the most prolific artist out there, your time is best spent in the studio, and finding the group of people, volunteer or not, that will help you on your journey is a necessity. You can hire professionals, but often a little bit of collaboration can go a long way.
11. Save when possible, spend money on professionals
Every dollar you can invest into a legitimate professional service for promo and marketing will give you 10x the amount of reach than doing it yourself. It is better to save your money and deploy 1 powerful campaign than to spend aimless amounts on momentary advertising.
With MPT Agency you can build a meaningful funnel and continually release products for your community in the music industry
At MPT Agency, we understand that having multiple avenues to release your music is important for your overall volume of possible interactions. Spotify may provide the same type of streaming as others, but your fans can listen to your music anywhere, so you need to be ready. Our team of techies, DJs, and creative ninjas have 15 years in the industry Your community will be driven from one to the other so they can interact with different sides of your project.
Our blog about creating enhanced music videos for your community outreach has key information about content creation. Never neglect this element and follow the best way to do it. We regularly post novel content for both established and independent artists on our social media. Don’t forget to follow us on Instagram for more music marketing-related updates.
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Posted on September 30, 2022
The Ultimate Truth Behind Media Interviews, Tips & Tricks For Musicians
By John Reynolds
To Ace A Media Interview you need to accept the ultimate truth behind media interviews. One of the finest methods to inform your audience about who you are in your own words is media interviews. However, going on an interview is nerve-wracking, especially if your career is just getting started.
Interviews frequently do not feel natural. It’s hard to shake off the sense of being recorded or the fear of saying poorly chosen words that harm your career.
In truth, media appearances are another sort of performance. They are quite helpful for gaining new fans and creating buzz. But, you have to put in the same level of preparation that you do for a live show.
Since interviews are all about your biggest passion —your music— there are more media outlets than ever seeking to interview musicians. Magazines, blogs, podcasts, radio and television programs, YouTube channels, etc.
In all the scenarios you will either be contributing background information and quotations for a story as the subject of the interview. Or the audio/video of your interaction will serve as the article’s actual content. Therefore, you should have thought out some of the topics before getting on the phone or the air with a journalist.
Pretty Much Everything We Know About Interviewing
Sure, you can certainly wing it and still deliver a captivating interview if you are quick-witted and self-assured. But for the rest of you, here are some tried-and-true pieces of advice to ease follow.
Stay Calm
Interviews are just conversations. Keep in mind that the interviewer possibly feels the same way if you are feeling nervous. Reporters and journalists are taught to carry on uninterrupted conversations.
They’ll frequently take extended pauses since they know you will have to talk more to fill the awkward quiet. Do not give in to the pressure. It is OK to take your time and consider your response before responding.
Be Sincere And Honest
It is OK to avoid being “politically correct” or to support topics you do not genuinely care about. Both interviewers and readers can see straight through it.
Consider your fanbase’s moral standards and passions, and reach out to those you share. Otherwise, you risk being the target of an internet witch hunt. After all, is defending your position on the day’s most controversial issue worth endangering your career? Definitely not.
Investigate the team behind media interviews
Before engaging with a newspaper or channel, do some research to make sure that your morals are aligned. To make sure it is a good fit, research its demographics, topics, and overall reach. Look up previous articles written by the journalist you will be chatting with. This might help you anticipate their questions.
Give a chance to smaller, regional blogs despite that. You never know what companies those bloggers may eventually work with. Additionally, visitors of smaller blogs sometimes follow them with far greater devotion, potentially creating devoted followers.
Be Well-Prepared
Unless there is an urgent matter, arrive on time for your interview. Don’t change your schedule because it is very unappealing. It can harm your reputation with prospective publishers forever.
If you are doing an email interview, make an effort to use proper grammar. Copy editing is ultimately their responsibility. But doing your part shows the reporter that you are aware of their time-consuming duties.
Be professional! This benefits you in the long run since journalists communicate with one another.
What’s Your Story?
Do you know the details of your musical journey? What’s the best part? Why would a stranger be interested in your music or story if they had never heard of you?
Get it. Know it. Bring to a boil.
Do not give everything away! Reserve the best material for each interview you are on.
Practice Makes Perfect: a fundamental Truth Behind Media Interviews,
Ask yourself questions frequently. Create some intriguing responses to make sure you have covered all the essential parts.
Then, say your response loudly. Why loudly? Because your breath flutters and your heart beats quicker when you are anxious. You also start to stutter. Then you are doomed!
Hence, you can reduce your anxiety by practicing aloud before the event.
Avoid One-Word Answers
Do not be hesitant to go into depth; the interview’s goal is to learn more about you and your music.
There is a distinction between providing in-depth, engaging responses and endless rambling, though. Allow the interviewer to intervene if necessary to keep the dialogue moving.
Therefore, With a Partner like MPT, you’ll know the truth behind media interviews,
Remember these techniques the next time you are feeling anxious or nervous before an interview. Do not allow fear to stop you from going for the job since one amazing interview may lead to a career full of them (and one terrible one typically will not ruin you).
For independent musicians, MPT Agency offers realistic and efficient SEO-based music marketing services to increase exposure and offer substantial social evidence for long-term success. To find out what other services can improve your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 22, 2022
How To Write The Best Bio For Your Artist Page
By John Reynolds
Effective music PR begins with a good artist bio and a complete guide to bio creation for musicians.
When you sit down to do it, writing your own musician bio seems like the easiest thing in the world. It ought to be simple, right? Who better than you to understand your life, career, and vision?
But let’s face it, many of us became musicians because we struggle sometimes to express ourselves and our ideas in conventional ways.
In this article, we will explain what is a musician bio, why are they important, what kinds of bios you should have, and what types of elements you should include in your bio.
Let’s dive right in.
What Is A Musician Bio?
A bio is a narrative of an artist, that describes their life before their music is ever heard. It is a lofty account of the life of an artist and contains a wide range of details that give listeners a sense of what to anticipate as they go.
Your bio should inform the reader about who you are, where you’re from, and what motivates you to pursue a career in music.
If you’d like to pursue a profession as a musician, think of your bio as your resume.
The Importance Of A Musician Bio
Although musician bios are undoubtedly secondary to the music itself, they might serve as an effective hook to attract listeners to your sound.
A bio is the ideal door opener for professionals who can help connect the dots when new opportunities for artists to extend their brand, grow their audience, or pitch their influence arise.
Some highly influential contacts and prospects might not have the time to listen to your music until they read your bio and become engrossed in your tale.
When people are hearing your name for the first time, bios may assist lay the groundwork for an emotional connection with them.
Consumers may take in your brand while watching you document your musical journey.
Types Of Bios You Should Have to Create The Best Bio For Your Artist Page
Three alternative versions of your bio are crucial because every platform and audience is different.
Short Bio
Between 1 and 3 sentences.
Use this for your Instagram and Twitter profiles
Medium Bio
Between 250 and 350 words.
Use this for your Facebook, SoundCloud, Spotify, and most other online networks.
Long Bio
Between 500 and 750 words.
Use this for your website and Electronic Press Kit.
Elements You Should Include In Your Bio
Start by writing down a few notes on a piece of paper but make sure to keep your visitors interested and avoid boring them with protracted text paragraphs.
Here are some components you should include in your bio:
Pleasing Introduction
Consider a basic summary you might give to a person who has never met you or heard your music.
Write down your name, your hometown, and your influences. This will assist you in developing one or two sentences for the introduction. It should be interesting and brief.
Background Info
Include any pertinent background information, such as your musical background but keep it simple.
Your Music
Even while the majority of your followers will already be familiar with your music, a blogger or journalist might not be. In the description field, provide a brief overview of your music.
Try to utilize a few well-known words that people can use to identify you even if it’s difficult to fit your music into a specific genre. This will encourage someone who reads your biography to check out your music as well.
Current Musical Endeavor
Have you…:
Recently entered the studio?
Introduced a fresh new single?
Written a song together with another musician?
Accomplishments And Career Highlights
Have you…:
Performed at a major event?
Achieved radio success?
Been successful with music streaming services?
Received a nomination for an honor?
Press Quotes
Your artist biography will have more credibility if you include a statement from a journalist who has described your sound or your most recent record. It’s a good method to demonstrate that people are speaking well of your music.
Last but not least…
Write In Third Person
Your bio should be written in the third person. This will make it simple to scan and comprehend while also assisting with the search engine optimization of your website.
Additionally, if necessary, it enables media, bloggers, and venues to simply copy and paste your bio.
Looking for a Biography done by the Pros? MPT Agency Will Create a Timeless Series of your exploits as a Musician with the Right Kind of Story Telling Swing.
Words have the ability to influence people. Hence, keep your music bio concise, unique, and original! We always stress this to our clients at the agency. Something believable can be told in a way to inspire awe and wonder without 10 layers of sugar on it. Authentic stories are the best for business, and no matter what you might think of your own journey, trust us, there is an adventure to be told.
MPT Agency can assist you in creating the best bio to influence a fresh fan base. To find out what other services can improve your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 19, 2022
What To Feature To Have The Best Musician Website
By Barbara Drews
Could there be only 10 Reasons why a website is essential for musicians? Duh, no, it is beyond essential, and here is why.
You may already have a strong online presence given the accessibility of social media and streaming services. Why hence is a website necessary for a musician to stand out, and what to feature to have the best musician website
Having your music website conveys professionalism and shows business professionals that you are serious about your music career. The greatest approach to establishing sincere bonds with your followers is in a venue that you control and own. Here are 10 reasons why musicians should have their websites and it should feature to be the best musician website
Information Hub
You may consolidate all of your promotional material by creating an artist website. It will be easy for both you and the audience you’re attempting to reach if you can house it all in one location and update it as needed.
Full Ownership And Control
Online identity is permanently established once you have a website. You may simply transfer your domain and all of your material if you wish to switch website hosts. You have complete control over when and how the audience interacts with your material.
Conveys Your Unique Personality
A website may be anything you want it to be since it is not constrained by a news feed or a set number of characters. With blog articles and images, you may be as personal as you would on social networking.
What To Feature To Have The Best Musician Website
More Permanent Than Social Media
Social media platforms are excellent channels for promoting your band and your music. A website, on the other hand, is always there and is not affected by algorithm updates or buyouts. Neither poor organic reach nor bought posts can control you.
Search Engine Visibility for Musicians
One of the first places industry experts will look for you online is Google. When people look for your name online, promoters, venue booker, journalists, bloggers, and the media will anticipate finding your website. If not, your name can be lost in the crowd.
An EPK Will Showcase Everything
Before hiring you for an event, any booking agency or promoter will look at your website. You may take advantage of this by putting your greatest work on display and including your latest music and videos in an EPK that is directly linked to your website.
Direct Connections – Grow an Email List To Have The Best Musician Website
Regular email communication is a great approach to advertising your future releases, tours, and crowdsourcing initiatives. To grow your email list, you might provide a free track download to your fans in return for an email address on your website.
Merch & Music Sales
To support their favorite musicians throughout the pandemic, many fans turned to internet music and merchandise stores. Make sure to include merchandise on your website if you’ve already begun to grow a following.
Did you know that pre-sales count towards the first week 1 sales of a release?
Imagine a couple of thousand sales from your website. You can quickly jump on the Apple and even Billboard charts. A strategy often used by MPT for new artists with an existing core fanbase.
Organic SEO
Your artist name and the most recent music you’ve released can be mentioned in the text on your pages if you have your own music website. Based on your artist name, you can select a personalized domain. As a consequence, Google will associate your artist name’s keywords with your website.
More Insights On Your Audience
To find out where your fans are coming from and which songs they play the most, set up Smart Links with Landing pages. Page-level data enables you to better understand your audience whether you’re launching a marketing campaign or promoting a new record.
How To Create The Best Musician Website
Now that you understand the benefits of having a website for musicians, you’re prepared to start building one that will serve your needs.
From choosing a template to organizing the material and promoting it, we’ll examine everything you need to create a professional music website.
Templates for The Best Musician Website
You may think of a template as the framework for your music website. The components you want are included in website templates for musicians. You can then edit to match your sound and aesthetic preferences.
Header Image
The first thing you should do is choose a high-quality image that accurately represents you and what you do. To give your website visitors an immediate impression of you and your music, you will utilize this image in the header as a reminder of your website template.
Menu
The menu on your music website should include five to eight pages. The ideal placement for your menu is above, below, or to the left of your header picture, where viewers will naturally search for it. Although a vertical sidebar menu also adds a unique touch, a horizontal menu is more typical.
Content
Pick a template with a straightforward content section if you intend to add a lot of information to your website. This will allow you room to design visually appealing arrangements for your text and graphics, page by page. Select a template with a full-width content option to give your pages a roomy appearance.
Mobile-Friendly
You should select a mobile-responsive template to guarantee that visitors on mobile devices have a positive experience. It will therefore adjust to look fantastic on any screen or device. The SEO of your website will also be enhanced with a mobile-responsive template.
Colors
Once the design for your music website is in place, select colors to alter the appearance. Generally speaking, you should stay with 3 major colors to maintain a unified and polished appearance. Additionally, you must ensure that the color scheme of your website complements your kind of music, personality, and current musical status.
Fonts
From your musician profile page to your electronic press kit, your music website will be filled with text. Use colorful fonts, keep the accents constant, and make sure it’s easy to read.
An EPK or Electronic Press Kit Is Always Available On The Best Musician’s Website
Create an EPK or Electronic Press kit that includes:
Biography
Music
Photos
Videos
Press releases
Reviews
Recent highlights
Achievements
Contacts
Wrapping Up
A decent website is a need for every artist, whether they are releasing a new single, selling older albums, applying for festivals or grants, or giving music lessons. To build a community around your music, make sure your content is engaging and always up to date.
MPT Agency can assist you in developing a music website that exudes professionalism and demonstrates to hiring managers that you are committed to a career in music. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 16, 2022
Why Album Artwork Is So Important When Releasing New Music?
By Shawn Spence
In today’s competitive music industry, it’s critical to grasp the ins and outs of how to distribute your music to the audience. When executed properly, publishing a single or an album may be a difficult but rewarding process.
Before releasing your single or album, you must have a well-planned strategy and timeframe in place. One of the first things you’ll need to consider is the album cover image.
Because it will be released alongside your music, your artwork must be completed as soon as possible.
How Can You Create Your Next Album Cover?
Hire A Professional Photographer
You may hire a photographer to take expert images of the band or hire a local artist to create something special. There are many more photographers than there used to be because of the growth of “prosumer” photographic equipment.
For photographers, however, there is no formal accreditation or licensing procedure, so anybody may make this claim. That implies that before paying someone to take your photos, you should conduct some investigation. You might start by asking your friends in the scene who have outstanding band shots who they worked with.
Online Image Editing Software
Use online image editing and design software to produce your artwork for a quick and low-cost solution.
Canva offers a variety of themes for album artwork and is incredibly user-friendly. In order to use royalty-free photos in your artwork, you can also find them on free websites like Pexels and Pixabay.
You might include lovely graphics to make something distinctive and eye-catching.
Go To Your Fans For Support
Organizing a contest among your followers and inviting them to submit artwork for the release may also be an option. A reward including merch and music could be given to the artist who created the winning piece of art. In addition, when you release your song, they would become very well known.
Why Is An Album Cover Art So Important?
It’s important to create engaging record cover graphics.
It serves as its visual entrance to your art.
First impressions; It catches the eye, especially on digital music streaming services.
Potential fans are more inclined to listen to your music.
Music promotion and music marketing.
Builds your brand and niche.
Album Cover Guidelines
To achieve the standards of the majority of significant music retailers and streaming services, your album cover art should adhere to these guidelines.
Any cover art that doesn’t adhere to these rules will frequently be rejected by music distributors.
Additionally, these best practices provide advice on how to design outstanding album covers.
A size of at least 3000 × 3000 pixels
72 dpi as the minimum resolution
JPEG file format
For optimum quality, use RGB color mode.
Images must not be pixelated, fuzzy, out of alignment, or have any other quality problems.
Include only the release title and the artist’s name in the text.
Your release information and metadata must exactly match the copy.
Never include wording that specifies a time frame, such as “Exclusive,” “Limited Edition,” “New Release,” or the release date. Keep the cover art memorable.
Cover art cannot include any references to record labels, websites, digital service providers, or other companies in the form of logos, URLs, or other graphics.
Do not include any contact details, such as email addresses, social network icons, URLs, or email addresses.
Don’t mention prices anywhere in your text. For instance, “Low Price,” “Available for $1.99,” or “For Promo Use.”
Improper pictures are not permitted in the cover art.
Avoid ISRCs and UPC barcodes. They will be offered by the music shop or distribution provider. Additionally, those codes could alter if you re-release.
Cover art cannot be deceptive. Using an artist’s name who is not included in the release, for instance.
Last Words Of Advice About Album Artwork
The first idea isn’t always the best idea.
The most significant component of developing your album artwork? Even if it seems cheesy, try to have fun! Experiment.
You’d be amazed where your imagination may lead you if you tried to harness the type of creativity that made us like drawing and painting so much as children.
We constantly keep one step ahead of the curve and have a solid grasp of branding. We take great pleasure in the work we do and always treat your projects seriously. MPT Agency can create expert album artworks that are compatible with the most popular platforms for display advertising campaigns and cleverly attract new listeners to your tunes. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 14, 2022
The Best Music Placement Opportunities For Musicians
By Shawn Spence
Have you ever considered having your music getting featured in TV shows, films, and movies?
Do you simply wish you could positively influence those who make decisions about your music?
In this kind of case, placement opportunities are just what you need.
What Is A Music Placement?
Initially, a musician would think of a placement opportunity as a music licensing offer when they heard the phrase “placement” in relation to music.
What Types Of Music Placement Opportunities Are There?
You can get your music placed on:
TV shows
Movies
Commercials
Video games
Online web series
Podcasts
Radio
And many more…
How Do I Get My Music Placed?
Sign up with the pitching firms mentioned below.
Reach out to the music supervisor directly.
Attend conferences initiated by pitching companies.
Increase your network and connection base.
Following that, you can sign up for the following websites to find potential music placement opportunities.
What Are The Top 5 Music Placement Opportunities in 2022?
One of the top music sync licensing libraries for independent musicians is Music Gateway. The brand is well-established and has collaborated with several well-known organizations, such as Dreamworks, Disney, and Universal.
Artists may register for the site and send the creative licensing team at Music Gateway their music. To just get songs into media firms, their staff collaborates directly with music supervisors.
For non-exclusive and exclusive licensing agreements, the artists receive 75% and 80% of the profit, respectively. All backend earnings and rights related to an artist’s work are entirely theirs to keep.
The firm ShutterStock developed the licensing platform known as PremiumBeat. Users may easily locate what they’re looking for thanks to a personalized and user-friendly platform.
They provide a range of membership plans, starting with a Standard License that applies to all web-based projects and ending with a Premium License for music used in television, radio, applications, or motion pictures.
You may utilize the site with confidence knowing that it is stocked with top-notch music because it collaborates with brilliant and award-winning composers and performers.
Music producers now have the option of licensing, selling or giving away free beats to artists without ever setting foot in a studio thanks to this quickly expanding digital production company.
This platform offers tools and instructional materials to provide users with the information they need to succeed in addition to an intuitive interface that makes it easier to publish content. BeatStars has now made it simpler than ever for producers to connect with artists looking to work together.
A subscription-based service called EpidemicSound is available to content producers who want to add musical flair to their films and other works. Those who use the platform have a better chance of being heard, getting paid, and developing their music thanks to the platform’s world-class library of composers, artists, and bands.
In addition to submitting music to playlists with millions of followers, EpidemicSound also distributes music to streaming services. In exchange for paying upfront royalties for music that they add to their repertoire, they also give musicians 50% of streaming income.
The platform is “Royalty Free,” which means that they assume ownership of all financial rights to the music and offer a direct license that covers all rights and shields the artist from escalating costs or potential copyright disputes in the future.
This platform gives users a variety of choices when it comes to selecting the ideal tune for a project. Musicbed is an excellent option for any sync licensing requirements, offering single-song submissions, custom-tailored music, and unlimited subscriptions.
Musicbed has collaborated with a number of well-known businesses to provide music for various projects and brands. Ford, Coca-Cola, Netflix, McDonald’s, Nike, and more are a few examples.
MPT Agency’s parting notes about music placement opportunities
The tracks you’ve recorded should be used to generate revenue, not just sit around collecting dust. Anyone who is familiar with one of the aforementioned, simple-to-use music licensing services may start licensing and selling their music right away.
MPT Agency will help you generate revenue with the tracks you’ve recorded since they deserve to be on the top of the charts and not just sit around collecting dust. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on August 29, 2022
Eight Challenges You’ll Face While on Tour
By Barbara Drews
Touring and performing live may be incredible experiences.
On fantastic evenings, when everything is going well, you get to enjoy the rush of singing your music in front of an appreciative audience.
Yes, outstanding concerts may result in new fans, merchandise sales, more gigs, and positive publicity.
But, no matter how prepared you are, there are always SOME parts of performing live that are beyond your control. What if THOSE things don’t go as planned?
Here are 8 challenges most touring artists will face:
Sound Issues
Perhaps the PA is malfunctioning. Maybe you arrive and learn you have to run sound yourself. There are insufficient inputs. There is just one monitor available. The microphones are gone. Perhaps the sound engineer is simply dialing it in.
On tour, you will experience sound problems at some time.
Can you persevere and yet put on an excellent show?
Venue Problems
Staff who are rude. Regulars who are hostile. The acoustics are terrible. There is no green room. “You can’t obtain your drink tickets until after your show ends at 1 am,” says the bartender.
Every musician has experienced walking into a new setting and instantly thinking, “Oh, this isn’t good.” Can you still put on a good show?
Tiredness and grumpiness
Touring is physically and mentally demanding. Long days on the road. Sleep deprivation due to late nights. Every day, for weeks on end, I’m in close quarters with the same folks.
Can you find space, rest, and maintain communication clear and healthy in the meantime?
Outdoor concerts take place… outside
Excessive heat or humidity. Frozen fingers. Computers and effects that do not function. You can’t see the LEDs. Listeners might be found in a park or plaza. The sound is leaking into the outside air.
Outdoor performances are terrible. Can you get through it without sucking?
Wildcard performers on the bill
The other act might be critical and cliquish. If you want to impress them, you may feel intimidated. After the first set, all of their supporters were free to depart. The band may rage at each other onstage, scold the crowd, and then split up in the parking lot (true story).
The other performers might have a significant influence on the overall vibe of your performance. Can you still deliver?
Gear failure
Your in-ear monitors do not pick up on the click. A beloved synth fails in the middle of the concert. During a solo, your guitar string snaps.
Your tools will fail. Can you continue with the show?
Vehicle failures
It’s not just about your instruments. Your car or van may also fail you. Your flight or train may be delayed or canceled. Anyone who has traveled knows that you can’t always get from one place to another on time. If you break down in a small town on Sunday, you’ll be much more delayed.
Can you keep your cool and solve the challenge as soon as possible?
The “stage” does not exist
Of course, this is part of the venue issues, but it deserves its own area. When you arrive, you see the stage is an 8×8 piece of plywood. The band will not fit. The performing space is partially obscured by a massive pillar.
Worse, there is no stage at all. You’re in the corner of the room, and some drunk is certain to knock the mike into your teeth.
Can you handle it?
These are just a few of the things that are guaranteed to go wrong on tour. You won’t always be able to “fix” these problems, but you should be prepared to work around them.
Know that if you put on a terrific show, the audience will have a great time.
Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on June 27, 2022
How Valuable Is Unbundled Music?
By Yvonne Martin
Why is one music NFT worth 1 ETH while another is worth 1 USDC?
This is a valuation question, but it is also a matter concerning the intrinsic value of music. Music appeared to lose all of its value due to piracy, but it is now obvious that consumers are willing to pay. It’s just that as listeners, we’ve become accustomed to having unlimited access to music.
This began with the MP3, but it was greatly expedited by the iPod and other MP3 players. It is this technology that has made music more portable and commodified it in our daily lives.
Between 1999 and 2008, as the record was unbundled on iTunes, music was bundled together until it was only available in one package whenever and wherever for a fixed monthly charge.
It’s a given that musicians are always concerned about money because they don’t have a steady job with a steady salary.
The Long Tail was aiming to remedy this by sharing revenues as a song or album maintained its listenership over time. That hasn’t exactly worked out, but a significant number of musicians now make a livelihood on streaming revenues.
A far bigger group, on the other hand, is unconcerned about streaming royalty rates and has been exploring new sources of cash. This began with crowdfunding, which provided one-time cash sources for musicians to release an album or go on tour.
These strategies grew into fan subscriptions, which provided artists with ongoing money streams. Furthermore, each of these strategies altered the way fans and artists engaged. If we consider Web3 methods to be another evolution of these more direct-to-audience advances, it is a means to unbundle music from the all-music-all-the-time streaming paradigm.
But how can you decide how much music is worth?
Unbundling in media and the value proposition
Music is not the same as television, but it can teach us about values when it comes to bundling and unbundling. Since the initial attempts to lawfully package music together on the internet, such a service has cost roughly $10 per month. The notion is that millions of individuals paying $120 per year would generate more money than hundreds of thousands of people paying $120 per month while the rest of the world listens to the radio and buys the occasional record per year. This isn’t a bad idea, however, the model should be reviewed.
When media is unbundled, the single piece is usually less expensive than the whole. What we notice in music is that unbundling has the opposite impact. Instead of spending $10 per month and sending peanuts to their favorite artists, fans now pay $10 or more per month for a membership. Of course, even with these strategies, it’s tough to avoid the streaming service’s package.
As an artist, you want your work to be seen by a huge number of untapped potential fans. You want variety in what you hear as a listener. Nonetheless, many fans are willing to pay for access to their favorite musicians or simply to support them in their artistic endeavors.
Determining the value of music
Part of what makes determining how to value music on Web3 so challenging is that music may be infinitely duplicated in digital form. Part of what the blockchain provides is the ability to generate editions and so scarcity.
Scarcity, though, may not be the most important factor in what makes music valuable once it’s on the blockchain.
NFTs may make music collectible again, in the same way, that vinyl or CDs are, but what the collector collects is a different story.
“The artwork is now a special kind of financial instrument. The artwork is now a special kind of derivative.”
In other words, art has evolved into a financial investment tool. She goes on to add that what makes any artwork valuable nowadays is the knowledge available about it. It’s not about what it is – the thing itself – but about what people make it out to be when they talk or write about it.
“The actual work is a derivative of the value of its simulations.”
So, when we question how we can measure the worth of music, we should look at the tales people create and tell around it rather than the music itself – the digital asset or the master. And it is for this reason that community is essential in any Web3 music endeavor. A robust community has interesting tales and even more interesting ‘simulations.’
Unbundling leads to storytelling
While we unbundle music once more in Web3, we also tell new tales about what it means to own music and consequently how much it is worth. This begins with the artist and music but comes to life when they interact. There are several tales to connect with and build upon, and depending on the audience, a specific value is ascribed to the item that started the dialogue, the music. Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.
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