Posted on December 28, 2022

The Best New Year’s Songs To Countdown To 2023

By Barbara Drews
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It’s pretty much a given that on New Year’s Eve, you will stay up until midnight, regardless of whether you’re throwing a massive house party for everyone you’ve ever known or just spending a quiet evening at home with a few close friends and family. We’ve gathered the top 10 New Year’s songs to countdown to 2023! So scroll down to listen to the ultimate New Year’s eve songs.

“1999” By Prince

Even two decades after Millennium Eve, Prince’s party song still resonates strongly each year. Just be careful not to take Purple One’s very fatalistic lyrics like “judgment day” and “dancing my life away” too seriously.

“New Year’s Resolution” By Camera Obscura

Want something Scottish and twee yet sick of Belle & Sebastian? You can start by listening to this 2013 song from “Desire Lines” by 4AD’s Camera Obscura, who have made five excellent albums of indie pop with titles like “Let’s Get Out of This Country” and “Underachievers Please Try Harder.”

“Let’s Start the New Year Right” By Bing Crosby

In the 1942 movie Holiday Inn, which also starred Marjorie Reynolds and Bing Crosby’s friend Fred Astaire, Mr. Holiday himself, Bing Crosby, sang this Irving Berlin song. The movie also included the Academy Award-winning song “White Christmas,” the b-side of which was also available on vinyl at 78 RPM (RIP).

“New Year’s Resolution” By Otis Redding And Carla Thomas

Stax Records united two of its top talents to put together an album in an effort to emulate the success of Marvin Gaye and Tammi Terrell (as well as Kim Weston and other artists). In six days, Thomas and Redding recorded 1967’s minor soul hit “King & Queen” with the assistance of Isaac Hayes and Booker T & the MGs. A year before his terrible aircraft crash, Redding’s career was greatly aided by the LP.

“Happy New Year” By Abba

This anthem for the new year was included on the famed Swedish hitmakers’ 1980 album “Super Trouper,” which marked the start of the decade. The Euro megastars sing, “It’s the end of a decade / In another 10 years, who can say what we’ll find,” in a type of reflection on the end of the ’70s.

“The Final Countdown” By Europe

There isn’t much information about the Swedish rock band outside of Europe. Except for one thing: in 1986, they wrote this magnificent global hit that, upon closer study, appears to be about launching a rocket to Venus (!), but has been accepted forever as the thunderous official music to every celebration centered around a countdown.

“Auld Lang Syne (The New Year’s Anthem)” By Mariah Carey

In spite of the fact that it is definitely not a song for Robert Burns purists, she delivered the perfect Christmas song, which is close enough to the perfect New Year’s Eve song. There are countless variations of “Auld Lang Syne,” so it’s not surprising that Mariah’s 2010 house-inspired rendition caused some controversy. However, this has it all if you’re in the mood for a heartfelt, sing-along song.

“Bringing In A Brand New Year” By Charles Brown

Before being discovered, Texas-born blues musician and Rock & Roll Hall of Famer Tony “Charles” Brown worked as a mustard gas worker, high school chemistry instructor, and apprentice electrician in the 1940s. This is just one of the many holiday songs he has recorded over the course of his obscenely fruitful career as a solo artist and as a member of the Three Blazers, which includes over 100 singles on various labels.

“Funky New Year” By The Eagles

This tune, the b-side to the group’s 1977 single “Please Come Home For Christmas,” is a non-album gem from the L.A. white-funk lords. For their commercially successful 1979 album “The Long Run,” the band spent two years recording both holiday songs.

“Gonna Make It Through This Year” By Great Lake Swimmers

Americana for those who despise Tony Dekker’s Great Lake Swimmers can be characterized as Americana. The irony in that is that despite being from Ontario, Canada, the decade-old pastoral band is here showcasing the greatest features of our wonderful nation.

Final Thoughts

The holiday season just wouldn’t be the same without the above tunes! Make sure you check out our blog and Instagram for more music-related topics.

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    Posted on December 27, 2022

    5 Ways Musicians Can Prepare For The New Year

    By Shawn Spence
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    The Festive period is rapidly approaching, and musicians all around the world are laying the groundwork in accordance with it now. Want to enjoy this Holiday season to the fullest? Here are a few ideas for prepping:

    Promote Fiercely

    One of the busiest times of year for music purchases is the holiday season. People worldwide are searching for the ideal presents for their music-loving friends and family, from CDs and vinyl to posters and souvenirs.

    You should use this opportunity to spread as much of what you have as you can. But it doesn’t mean you should blare the same content across all platforms. There are many original methods to advertise around the holidays. Try, for instance, the following:

    • Remind your followers that a vinyl copy of your most recent record would make the ideal gift topper.
    • Post images of you lounging by the fire wearing your coziest apparel and include a link to your merch store.
    • Offer limited-time discounts on your merch as your own unique present.

    These are just a few suggestions to help you get inspired. Make it your own by considering what you want to see from your favorite artist.

    Holiday-Themed Content

    Will you be releasing a whole holiday album? Perhaps a single?  Whatever you want to do, think about doing something special for it. This might signify anything, but take into account some of the following examples:

    • Every week leading up to the holiday of your choice, Livestream a new holiday cover.
    • Make unique holiday merch.
    • Try running a social media contest with a theme where the winners receive first access to your upcoming holiday single.
    • Make a merch giveaway.
    • Collab with other artists on holiday themes.

    Release A Holiday Cover Song

    It could seem nearly impossible to write an original hit that will knock people’s socks off given how much festive music is already available. For your benefit, there are several songs in the public domain that you can freely cover without worrying about legal consequences. 

    Additionally, the holidays are all about blaring your holiday-themed illicit musical pleasures. Putting out holiday music of your own is a fantastic way to participate at this time of year.

    Create A Holiday Playlist

    Create your own holiday playlists to help ignite the holiday spirit! Remember that the greatest holiday music is suitable for dinner parties, cooking, relaxing holiday feelings, and joyful jams. Once you’ve put up the ideal playlist, post the link on Facebook groups, Twitter, Instagram Stories, or really wherever else you feel your audience will be most engaged.

    You could even create a joint playlist with another artist to take it up a level and distribute it to further increase your audience…

    • Spotify and Apple Music are two outstanding streaming platforms that include the functionality of collaborative playlists.
    • Feel free to pick whatever one your soul catches because they both have the same principle and are quite simple to use.

    Go Local

    This holiday season, your community could have socially segregated activities depending on your state. There are various ways you may be involved in your community events, whether a location needs a live performance or just a piece of nice holiday music.

    Reach out to neighborhood bars and check out Facebook groups for your community to learn more about what’s going on and how you can become involved.

    In Conclusion,

    Even if there is a huge amount of music on the market, there are other things you can do to maintain the momentum. Conduct research. Be original in your approaches, and the holiday season will undoubtedly be successful.

    MPT Agency generates traffic to well-known artists, allowing them to focus on their work every day. Be sure to visit our blog and follow us on Instagram for more details on music marketing and to learn about additional services that can help you advance your musical career.

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      Posted on November 14, 2022

      What Are The Social Media Predictions For 2023?

      By John Reynolds
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      Predicting what could happen next is challenging, but we will try with our 2023 forecasts for each of the big social media platforms. Without a doubt, TikTok and Meta both maintained their slow declines. On the other hand, Twitter is now going through a management change that can result in anything. So what can we anticipate for the social media predictions of 2023?

      With everything going on, predicting what could happen next is challenging. But, we will try with our 2023 forecasts for each of the big social applications.

      Although no one can predict the future with certainty, we are more tuned in than others to the most recent improvements. And while you will not find any brain-reading predictions of the far future in this article, you will find some realistic and likely prospective developments that might affect you over the course of the following year.

      So let us get started!


      Big Blue, Zuckerberg’s first social app, was once everyone’s favorite social media platform. Facebook has had a difficult year. From losing popularity with young users to losing advertising revenue to Apple’s ATT upgrade. Not to mention going through an identity crisis in the wake of TikTok’s change.

      Facebook has been the most affected platform as TikTok’s short-form, the algorithm-led approach has shifted consumer patterns across the board. Nonetheless, Zuck and Co. claim that they have a strategy to turn things around.

      Social Media Predictions For Facebook

      More Content Suggested By AI

      TikTok is the source of the AI-governed pattern. In other words, it prioritizes giving you the greatest user-generated content.

      Zuckerberg clarified this point in a recent interview with The Verge, stating:

      “What’s basically going to happen is that, over the next year or two, we’ll start showing more recommended content in the Feed. And we’ll know that we’re doing a good job because the content, in the beginning, is going to displace some other content, and either displacing that content is going to lead to negative feedback from people, and lead to people connecting with each other less in all the metrics that we focus on, or it will actually lead to people connecting more and being more satisfied with the product.”

      Avatar Integration

      By incorporating its digital avatars into additional locations inside the app, Meta hopes to increase interest in the metaverse. This way, avatars will be crucial components of engagement.


      Instagram is anxious to stay ahead of TikTok and is mimicking it at every opportunity. This strategy appears to have been successful so far since the app announced that it has 2 billion monthly active users.

      What is expected to happen next on Instagram is as follows…

      Social Media Predictions For Instagram

      Instagram serves as a vital link between the physical world and the metaverse. Hence, the company is eager to develop stronger systems for artists.

      In light of this, anticipate the addition of the following content production methods on Instagram in 2023:

      • Augmented reality (AR) posts
      • 3D content 
      • NFT art
      • Interactive ads


      Twitter is the most difficult scenario to foresee since, under incoming Chief Elon Musk, who knows what will happen next? Nothing from Twitter’s past truly establishes any patterns, therefore anything is conceivable.

      These predictions might thus be totally incorrect, but based on what Musk has so far demonstrated…

      Social Media Predictions For Instagram

      Musk has consistently stated that he wants to increase Twitter’s revenue through subscriptions while also adding a layer to get rid of bots. This, unfortunately, is a crucial component of his strategy.

      • Many businesses would probably pay for this service if Musk’s new team took tips from these tools.
      • The tools will be incorporated into an upgraded Twitter Analytics offering.
      • The tools will be offered as a service along with access to its current range of Professional Profile display settings.


      Throughout the year, LinkedIn continues to report “record levels” of interaction. Now, they appear to include an increasing number of non-professional postings and updates.

      Social Media Predictions For LinkedIn

      In any case, LinkedIn is eager to continue expanding, so in 2023 you can anticipate the site offering additional information to assist job seekers.

      In 2023, expect LinkedIn to continue with additional guidelines on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing listed opportunities.


      The most popular app right now is also, perhaps, the most controversial one. This is not so much because of the material it amplifies as it is because of its assumed or actual ties to the Chinese Government, which keeps the app under intense political inspection.

      Social Media Predictions For LinkedIn

      This might recur in 2023, forcing TikTok to more clearly isolate its data, which could result in a number of issues for the app. Could it really be prohibited in the United States and other countries? That continues to appear like a very likely scenario…

      Last Words Of Advice From Your Friends At MusicPromoToday

      There is a lot happening as usual, and the Elon Musk/Twitter situation really shakes things up and adds a new dimension of unpredictability to the area.

      Although the metaverse and VR interfaces can represent the future, they are more likely to appear within the next year, with the most significant changes still brewing as technology develops.

      Based on our study, the social media specialists at MPT Agency create a customized proposal that includes a social media page audit, a competitive analysis, and the scope of work. This will provide you with a fresh perspective on your current social media presence and a breakdown of the team’s assistance. 

      Check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about more services that help advance your musical career.

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        Posted on October 28, 2022

        2023 Ultimate Trends That Will Redefine The Music Industry

        By Barbara Drews
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        The past couple of years have been hectic and all aspects of life have undergone a renaissance. The music industry is no different. There are many trends that will redefine the music industry in 2023! But first, let us take a look at how the industry has changed over the last few years.

        The business has taken a new form with all the new:

        • Emerging technologies
        • Streaming platforms
        • Artificial intelligence

        Not only has the classic process model been reshaped, but people’s approaches toward music and songs have changed as well. 

        Thus, with almost 20 billion global music sales in the past year, numbers and statistics show that music has become more international than ever!

        There are no more limitations on:

        • Genre
        • Language
        • Culture

        It does not matter who is singing and in what tongue, people are ready to accept the song as long as it aligns with their momentary interests. 

        What would have been impossible to achieve years ago seems to be possible in today’s music industry and the biggest proof is the rise of K-Pop and Reggaeton.

        Let us go over existing trends that will continue to boom in 2023!

        The #1 Trend That Will Redefine The Music Industry: TikTok

        TikTok Will Rule Over The Digital World!

        With more than a billion active users, TikTok’s rise in the cyber world is undeniable. The social media platform is constantly expanding and growing strong with its viral videos and songs. With its light, fun, and short content, TikTok has:

        • Produced many new musicians
        • Helped a lot of up-and-coming artists stand out in a pile of masses

        Offering opportunities for a multitude of creators, TikTok has ranked as one of the top impactful music promotion platforms of 2022!

        It does not seem to be slowing down anytime soon. The artist-generating medium will continue to grow in 2023. In fact, what we have witnessed in the last few years is only a demo of what is to come! More short-form content will be in demand in the future.

        Multilingual Songs = Guaranteed Hits

        Multilingual Songs Will Surely Redefine The Music Industry

        Are multilingual songs the future of the music industry?

        For years now, many international artists had to release songs in English to be able to hit the top global charts. But those days are over and the language the musicians sing in has become increasingly irrelevant.

        With K-pop artists like BTS and Blackpink breaking records and selling their albums all over the world, more and more professionals have come to terms with the fact that the rules have changed and it is the era of foreign language music. 

        Musicians do not have to sing in English to become successful, especially in this golden age where streaming platforms have taken over the music industry. Spanish, Korean, bilingual, and multilingual songs will increase in popularity and earn labels their biggest numbers!

        Sync Licensing And Publishing Are Trends That Will Redefine The Music Industry

        The music business prospers more when it is associated with other mediums. It has always been the case, you hear a song from your favorite movie and you start loving it more because of its positive relationship with a specific scene or a character.

        The best platforms to get your music noticed are:

        • Television
        • Video streaming services
        • Electronic games
        • Advertisements
        • Films
        • Cinema

        The best way to connect your art to these platforms is to make licensable music, therefore publishing and linking your music to various forms of media will guarantee increased exposure.

        Multi-Genre And Hybrid Tracks

        These Two Are Trends That Will Undoubtedly Redefine The Music Industry!

        Nobody listens to only one type of music these days. If you check most people’s playlists, the tracks are a mix of multiple styles.

        And that is rather normal behavior since good music transcends:

        • Space
        • Time
        • Genre

        The genres of newly released songs are overlapping, allowing producers and musicians to create music without being constrained by a particular musical style. There are many debates that argue that genre will not matter anymore…

        Mood-driven playlists are becoming more popular than simply listening to one specific genre. During a study session, for example, listeners will more likely choose a style that will help them concentrate, like EDM. When exercising, on the other hand, you need a more energetic song to get yourself pumped, and so on…

        Final Thoughts

        So, What Does The Future Hold Concerning Trends That Will Redefine The Music Industry?

        In conclusion, the atypical model is constantly changing and evolving. In the future, the music industry will shift more toward diversified content. This is good news for new emerging musicians and independent artists who will have better opportunities to get their songs heard.

        If you are also an aspiring artist and want to expand your music career, connect with MusicPromoToday to stay up-to-date with the latest industry trends and developments. Invest in your professional growth and visit the MPT Agency Blog to find out more about the secrets of the industry and how you can move forward in your musical journey.

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