Overview

Introducing “Release Single,” a premium service package expertly crafted by our team at MPT Agency, designed to catapult your latest single into the spotlight.

This all-inclusive package leverages the power of PR, Spotify Streaming, Social Media Content, and YouTube Advertising, enriched with advanced thumbnail video creation and platform optimization.

Aimed at artists seeking to maximize their new single’s impact, “Release Single” ensures your music not only reaches but resonates with your target audience, driving engagement, streams, and visibility across key digital platforms.

Campaign Features

PR & Media Outreach

Tailored Press Release: Craft a compelling press release that captures the essence of your single, distributed to key music publications and news outlets.

Media Outreach: Personalized outreach to our extensive network of music journalists and bloggers for reviews, interviews, and features.

Spotify Marketing Campaign

Spotify Community & Visibility Growth

• Strategic outreach to independent and algorithmically aligned playlist curators

• Focused genre tagging, metadata prep, and trend alignment

• Placement on editorial-adjacent lists and listener-built playlists to increase organic plays

Spotify Artist Profile Optimization

• Professional bio writing and banner integration to present a cohesive artist brand

• Activation of Artist Pick and Canvas video for new single

• Cross-linking to social content and upcoming releases for improved audience retention

Spotify Growth Metrics Target

• 25–40 playlist placements (niche, genre, mood-specific)

• 30–60 days of sustained algorithmic push

Listener-to-follower conversion boost through in-app growth prompts

Social Media Management

Custom Content Creation for Release Week and Beyond

• A minimum of 10 branded assets across Instagram, Threads, X, and Facebook

• Templates tailored to each platform’s format (Reels, Stories, Carousel, Static)

• Campaign messaging aligned with the emotional core and sound of your track

Engagement-Driven Rollout Strategy

• Teasers, countdowns, behind-the-scenes clips, and interactive IG Stories

• Comment engagement and DM strategy to build real-time fan connection

• Content calendar mapped to key algorithm windows post-release

Meta Advertising Campaigns (Instagram + Facebook)

• A/B tested ad sets targeting fans of similar artists, genres, and listener behavior

• Custom audiences built from Spotify, mailing list, and social followers

• Daily optimization to drive new fans, saves, and Spotify link clicks

Onboarding Funnels

• Link-in-bio optimization to centralize traffic toward streaming and following

• First-party data collection options (email capture, retargeting audiences)

Social Brand Integration

• Hashtag and trend mapping based on the sonic profile of your single

• Strategic tag usage and influencer cross-promotion suggestions

• Brand voice refinement and messaging hierarchy for storytelling consistency

Enhanced Engagement: Engage existing fans while attracting new listeners with creative content and strategic placements.

Streamlined Promotion: Benefit from a cohesive and comprehensive promotional strategy that covers all bases, from PR to digital advertising.