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Posted on June 22, 2022

Meta Expands Instagram and Facebook Reel Creation Options

By Yvonne Martin
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As it continues to embrace the short-form video trend, Meta is introducing new options for users to remix material into Instagram Reels, as well as the ability to build Reels from existing films within Creator Studio.

To begin, some Instagram users are now being advised about a new 'Remix for photographs' option when publishing static images in the app, as illustrated in this example uploaded by Lindsey Gamble.

According to Instagram, Remix for Photos allows users to build Reels based on your feed post material, which they can then download and use in their own clips. That means others can re-use your work as they like – but you can disable the option in your settings if you don't want that to happen.

In practice, it looks like this:

It's another method to respond to material in the app, which has been a popular TikTok use case, with the platform's participatory nature effectively expanding on meme trends by allowing users to contribute their own interpretations, rather than merely consuming the latest content.

Instagram now allows users to remix any video they encounter in the app, offering additional inspiration for Reels material — and with Reels now accounting for 20% of all time spent in the app, it makes sense for Instagram to capitalize on the trend by expanding Reels interaction possibilities.

In terms of brand utilization, this may be especially useful for seeking opinions on new products or brand announcements, with customers able to respond quickly via Reels clips. This might lead to some brand announcements being blasted in the same way, but engaging your audience to connect with your postings could be a fantastic approach to increase reach and engagement.

Meta has also included the ability to build Reels in Creator Studio by remixing existing videos into shorter pieces.

As seen in this example, provided by Facebook marketing specialist Mari Smith (and reposted by Matt Navarra), Meta is informing Creator Studio users about a new technique for trimming old videos into Reels clips.

The technique walks you through the editing process to generate Reels and Stories segments from your existing video uploads.

It's another method for Meta to assist businesses and artists blend into Reels content – which corresponds with larger consumption patterns – while also providing Meta with even more Reels content to offer people as it seeks new ways to double down on the short-form video trend.

Considering short-form video has become such a transformative trend in the social media landscape, Meta has released a new strategic overview outlining how it aims to make Reels even more of a focus on Facebook.

As per Facebook app chief Tom Alison:

“Today’s genre of public short-form video opens up new ways for people to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and eventually Metaverse experiences), our biggest gap today is around short-form video, and we’re focused on integrating Reels in Home, Watch, In-Feed Recommendations, and Groups.”

So more Reels, in more places - because Facebook, fundamentally, is afraid that if it does not adapt to changing consumer habits, it will fast lose relevance and user engagement.

Which is already taking place…

According to several estimates, individuals are now spending more time on TikTok than on the Facebook app, while the short-form, quick scroll clips on TikTok are really modifying user attention spans and changing how people consume material.

In this regard, Facebook already feels pretty outdated, which is why it is now striving to catch up to TikTok by presenting more Reels, more frequently, and in more locations inside the app.

These new improvements are consistent with the wider trend and will assist users in following suit.

Of course, Meta may reverse its mind at some point and cease emphasizing Reels, as it has in the past with other video material. However, the regular nature of short-form videos feels more lasting in influencing how people engage.

It's obviously worth more brands experimenting with Reels, and these enhancements give greater capability on that front.

Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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    Posted on June 17, 2022

    Best Posting Times On Social Media in 2022

    By Yvonne Martin
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    The optimum time to post to reach your target audience is determined by your specific audience's activity inside each app. Some of this information may be found in the analytics tools of the various social applications, but you must also experiment and test to determine when your postings create the best reaction.

    Several factors can play a role in this, including when your users are most active, when they are most responsive to your messaging, what other information is being uploaded at any one moment, the precise content that you're providing, algorithm sorting, and so on.

    There is no one perfect time for all businesses to post to any social app – but if you're organizing your strategy and wondering when you should be scheduling, this annual report from the team at Sprout Social can provide assistance for your planning and trials, to help you find the right times and cadences for your strategy.

    The Sprout Social team has established the periods when users are most engaged and active inside each of the main applications based on usage information gained from Sprout's 30,000+ clients.

    Based on this, posting around these times might help you reach a larger audience – but, as always, trial and testing are required; this isn't a definitive recommendation for when your business will experience the greatest results.

    With that in mind, here are the most recent findings from Sprout's Best Times to Post study.

    (Also, keep in mind that all times are in CST, but the relative insights, based on frequent usage, will most likely apply to your local time zone as well.)

    Facebook

    The best times to post on Facebook, according to Sprout, are Mondays through Fridays at 3 a.m., and Tuesdays between 10 a.m. and noon. Why at 3 a.m.? Well, there's probably a lot less competition at that time, and posting during these downtimes might be the first engagement spark you need to reach more people throughout the day.

    Facebook is also utilized by individuals all around the world in various time zones, so there may be more engagement from other places, which might assist to jumpstart your post activity. Early mornings and between 9 a.m. and 12 p.m. on weekdays appear to be the busiest times on Facebook, so this might also be a good time to try as well.

    According to the Sprout team, the optimum days to publish are Tuesdays through Fridays, with Saturdays being avoided entirely. Maybe fewer people check in on weekends, or maybe Facebook emphasizes material from friends and family more on weekends, but engagement rates on Saturday and Sunday are low overall.

    Instagram

    According to Sprout, the best times to post on Instagram are Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays from 10 a.m. to 11 a.m. So, it appears that mid-morning is the Instagram sweet spot, which might be useful information for your planning and increasing your Instagram interaction.

    The study does not indicate whether this applies to Stories or ordinary feed posts, although it seems probable that this applies to feed postings in particular. However, it may be worthwhile to try Stories along similar lines to see what kind of results you get.

    Sprout claims that the greatest days for IG activity are Tuesdays and Wednesdays, with Sundays being the worst.

    Twitter

    According to Sprout's data, the greatest times to tweet are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 a.m. Perhaps this is related to how people use Twitter to stay up to date on the latest news. If the majority of Sprout's subscribers use social media for business, it stands to reason that the majority of them are on Twitter around 9 a.m. every day. 

    In any case, Sprout's findings show that between 9 a.m. and 12 p.m., individuals are more actively digesting tweets, which might help drive their thoughts. 

    Tuesday and Wednesday are the ideal days to tweet, whereas Sunday should be avoided.

    LinkedIn

    Finally, according to Sprout's research, the optimum time to publish on LinkedIn is Tuesday between 10 a.m. and noon. Weekdays between 7 a.m. and 3 p.m. appear to have rather high LinkedIn activity generally, so there may be a few possibilities there, and it may be worth experimenting with different posting patterns to see what works and what doesn't.

    The greatest days to publish to LinkedIn are Wednesday and Thursday, while the weekends, predictably, see significantly less LinkedIn activity.

    Final Thoughts

    Again, these observations are not intended to be prescriptive; they do not state that "you must publish at these times to see the highest engagement in each app." This is based on a sample pool of tens of thousands of people, and posting during certain time periods may help you see increased interaction and response to your posts.

    However, it is unique to each company and audience, and you will need to test and experiment to figure out what works best.

    Nevertheless, they may be a decent reference, and it may be worth adjusting your posting method in accordance with this data to see if your numbers improve.

    Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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      Posted on June 10, 2022

      Why TikTok Presence is Key for Recording Artists in 2022

      By John Reynolds
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      TikTok is an essential marketing tool for musicians, artists, and record labels. Even if a song has been out of the mainstream for decades, it might climb up organically on the app. 

      "TikTok has really become a critical part of artist storytelling," Kristen Bender, SVP of digital strategy and business development at Universal Music Group, told Insider during a webinar on TikTok's impact on the music industry. "Since we signed our deal with TikTok earlier this year, our labels have been extremely leaned into the platform."

      Millions of people now post videos to TikTok in which they may be seen dancing, lipsyncing, and more to various music. This not only increases the popularity of the user but also the popularity and exposure of the music and artist.

      Key Tips To Achieve Success

      #1 Post Consistently 

      TikTok prefers accounts that post videos daily. You could start with 100-200 views for every video, but if you keep up your consistency, you'll be far more likely to strike the jackpot with one of your videos.

      #2 Find Your Niche

      If you're having trouble finding something that works for you, some trial and error are encouraged. Find a strategic way to incorporate your art into material that is compatible with the platform and people's consumption patterns on that platform. 

      #3 Short Videos

      With the average human attention span shortening, it's no wonder that shorter videos do better on TikTok.

      The industry's focus on TikTok is justified! Marketers engage influencers to make a song go viral, resulting in a flood of user-generated content from their followers. Songs that go viral on TikTok frequently chart on the Billboard 100 or Spotify Viral 50. 


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        Posted on February 9, 2022

        Set The Perfect Posting Schedule For TikTok

        By Barbara Drews
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        Among all platforms, it is TikTok that seems the most unpredictable and thrilling when it comes to going viral or even just getting noticed. This, however, is not a tactic that would work for a brand or business that is hoping to find an audience and gain a certain following. An easy and at the same time feasible strategy could be figuring out the best posting time on the platform. In this article, we have gathered some research about the best time for posting on TikTok that can be helpful in getting you noticed by your perfect audience. 

        Let’s dive right into it!

        As Influencer Marketing Hub found, analyzing over 100,000 TikTok posts, the perfect time frame for posting varies by the day. Here is what they report (all Eastern time):

        • Monday at 6 a.m., 10 a.m., and 10 p.m.
        • Tuesday at 2 a.m., 4 a.m., and 9 a.m.
        • Wednesday at 7 a.m., 8 a.m., and 11 p.m.
        • Thursday at 9 a.m., 12 a.m., and 7 p.m.
        • Friday at 5 a.m., 1 p.m., and 3 p.m.
        • Saturday at 11 a.m., 7 p.m., and 8 p.m.
        • Sunday at 7 a.m., 8 a.m., and 4 p.m.

        Shopify writer Lauren Strapagiel mentioned that “in this study, the highest engagements overall were on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m.” 

        This is very useful data that can help you get started with your own strategy for posting. Of course, you should remember to take into consideration your location and time zone to make the necessary arrangements. But get even more specific and precise, you have to wait for your personalized analytics. The data analysis you conduct will help you figure out what really works best for your audience. 

        When Is Your Audience Most Active?

        To start building up analytics, you must be a Pro or Business account owner on TikTok (Settings and Privacy, then Manage Account, then hit Switch to Business Account and you’re good to go). Once you are officially a business account, you will be able to access Analytics in the Creator Tools section. The information you are looking for about your audience is located in the Followers tab under “Follower Activity”.

        Take your time and inspect the pane carefully. You will notice the peaks and dips of activity by dates and times. With this kind of data at your disposal, you can calculate the exact time your viewers will be most active and aim for a much higher engagement. 

        As Lauren Strapagiel noted in her article, “This matters because your followers and your customers may have different peak activity times compared to others. If your target audience and customer base is parents, for example, their activity might peak in the evening when they have more free time. If your target is students, their activity might peak after school hours.” 

        Another great place to gather data that will help you in your strategy is the Content tab that gives in-depth information about average and total watch time, reach, where the person found your video, and so on. We advise that you spend some time studying the Analytics dashboard to really understand where your followers are coming from and what kind of content works best.

        For a brand that is only starting out on TikTok, it is vital to post once a day according to TikTok’s recommendations. Once you build up an audience of more than 100 followers, your Analytics will start becoming more detailed and you will have more information to work with. 

        We hope this article was helpful!


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          Posted on November 25, 2021

          The 4 Golden Rules For Artists To Succeed In Today’s Fast-Paced Music Industry

          By MusicPromoToday
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          We are no longer in 2008. That’s a fact.

          So why keep on using the same outdated methods, as if the music industry hadn’t evolved? 

          Remember, in the 80s and 90s, most musicians wanted to become rock stars by signing a lucrative deal with a record label, to then tour the world and be broadcasted on radio and TV. In the collective subconscious, signing a contract = success.

          That’s the dream artists were sold by the music industry for decades, before the new era kicked in. 

          With the label signing being the essential key to success in music at the time, artists hoped for one thing: to be spotted by a record label so that they could entirely focus their energy on the creative process.

          Read twice, this system is not only the door to success in 2021, other ways are possible!

          The way labels operate has changed. Fans have changed. The way music is sold has changed. The rules have changed. And you should too if you don’t want to be left out of the party.

          If you are an emerging artist or a band and want to take your career to the next level, you need to embrace the new golden rules of the new music industry and stop looking back.

          Golden Rule # 1: Work like a start-up 💸

          Nowadays, artists cannot just create and sell their music. They have to sell a full experience. They need to sell a story. They must sell their brand image.

          This point is particularly important since it often creates discrepancies between debuting artists and established ones.

          To attract the attention of the real movers and shakers and unite more fans, artists must now master their image and strategy.

          And that involves many things. Starting with the fact that the artist should no longer see himself as just a producer, singer-songwriter, author, composer, and performer.

          To become successful, you have to be ready to go beyond making music.

          You have to consider your project as a real business on its own and act like an entrepreneur.

          In more concrete terms, artists have to do what labels would do in the past and manage all commercial aspects: from market research to press relations, digital promotion, pr, events, partnerships, and so on.

          Of course, some artists can rely on labels for the marketing part, but with more and more artists signed to labels, the minority that benefits from this advantage has become negligible.

          If you want to truly stand out, you have to offer more than your music. This implies taking a step back from your artistic project and learning the basics (and more!) of how marketing will serve your end goal.

          Lots of musicians would not like to read this and face these facts, but if you are starting from scratch, then this is probably one of the only ways that would help you make a living from your art!

          Without promotion and branding, music alone is not enough anymore!

          Don't live with the expectation of finding someone to promote your music. Be that person.

          Speaking of promotion....

          Golden Rule # 2: Content Strategy Is Crucial 📖

          In case you haven't noticed, we live in an age of continuous information flow and overconsumption.

          All you have to do is open a web page for your brain to be solicited by hundreds of more or less relevant content.

          How does this impact your music?

          This means you can either play along and take part in that global game with an optimized content strategy to attract potential fans or fall into oblivion by neglecting this aspect and losing the battle right from the start. 

          The truth is that today, you have all the tools at your disposal to take advantage of the opportunities offered by the online world: your fans are online en masse and all you need is the right content to capture their attention and retain it.

          Without publishing content (texts, photos, videos, lives), it is extremely difficult to have an online presence and to grasp fans’ and professionals’  interest in such a digitized society.

          What to post? 

          It varies depending on the platform and the audience you seek to target, but you definitely want to be consistent and have a minimum quantity in order for your potential and current fans to have you on their minds.

          This means you regularly need to post content rather than just episodical announcements when you release a new EP, single, or album.

          In short, become your own media. 

          Artist promo tip: Speaking about becoming your own media, refer to our article on the NFT Frauds, to know what to avoid in the NFT space and execute smart music business moves.

          Golden rule n ° 3: Choose quantity and authenticity over "quality" 🔥

          You have to publish content regularly. So it is advised to leave your perfectionist traits on the side. 

          If you think about it, it's a good thing.

          Thanks to the Internet, we no longer live in a world where successful artists are semi-gods, shining with perfection and untouchable to the common of mortals, as was the case a few years ago.

          Of course, there are always pop stars with oversized egos and labels willing to pay millions to polish their image even more, but overall, the fan-artist relationship has become largely much more humane and authentic.

          The modern-day artist has flaws, interacts directly with fans, knows how to be vulnerable, takes selfies, and is fundamentally HUMAN, like anybody else.

          So no content is required to be perfect, including music, photos, and videos. And that's good.

          Because perfectionism is the enemy of creativity, productivity, and authenticity, three essential elements for developing a healthy, authentic, and intelligent fan-artist relationship in the digital world.

          Nowadays, you can't just put out an album and a few “perfect” music videos every couple of years.

          Your fans will not wait for it and will be forced to look elsewhere. You have to be part of their daily life and therefore be less demanding regarding perfection.

          Of course, this does not mean falling into amateurism and rushing up uninteresting content for the sake of authenticity. 

          But when your content is of decent quality to fulfill your goals, better not spend hours polishing the smallest details.

          Spread, promote, then move on.

          Golden rule # 4: Fans are the core of your project 🙌

          Totally neglected since the dawn of time by big record labels, the fan-artist relationship is nevertheless one of the pillars of today’s music industry, alongside entrepreneurship and content strategy.

          While in the past,  fans were considered an identity-less mass with limited potential, modern-day artists know that the real value of a project lies in its fan engagement.

          An excellent marketing strategy in the new music industry is therefore to personalize your message as much as possible rather than targeting everyone as done in the past.

          The focus should be on building strong and sincere relationships between the artist and each individual in his fanbase.

          In real life, this means using video (live or not), social networks, applications, and personalized email marketing, among other tools.

          Ultimately, the goal is to no longer try to get the attention of a handful of pros (manager, label, or others) in order to succeed but to directly attract a targeted audience, who will act as a structure for your music’s launch, crowdfunding, Patreon / Tipeee, and so on. So target your niche and interact with individuals.

          Conclusion

          All artists would love to dedicate all of their time to their music. But that's just not how things work anymore. The music industry has changed drastically and you must adapt to these new codes, trends, and processes. To build a long and lasting music career, use these 4 golden rules to maximize your efforts and take advantage of the many opportunities that were non-existent just a few years ago. 

          BTW, check more about MPT NFT, a Modern-Day Music Marketing Tool for all types of Artists.


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            Posted on November 22, 2021

            How to Use YouTube to Help Your Music Career

            By MusicPromoToday
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            YouTube is a well-known site offering unlimited possibilities for musicians. Whether you're sharing behind-the-scenes footage or showcasing your newest music videos, the material on the platform may help you reach a large audience, develop your fan base, sell more tickets, and much more. Have you run out of ideas? Here are some of the most effective YouTube strategies for promoting your music career.

            Make Your Next Tour a Success by Planning and Promoting It

            YouTube provides precise information to assist you in deciding where to go on tour, what music to play, and how to market it in the lead-up to the big day (s). The music charts & insights feature, for example, allows you to check what music consumers are listening to in different cities. This kind of information may help you figure out where your music is being found locally and worldwide, so you can plan your tour accordingly.

            Engage With Your Fans

            If you want to see long-term success (and you should!), you need to focus on interacting with your followers and establishing a community of people who enjoy and share your material. As a YouTuber, you may build stronger relationships with your audience by engaging with them on a regular basis.

            There are several ways you may engage with your audience, including pinning comments that start significant dialogues to the top of the comment area, liking and disliking posts and responding to them, and sharing fan-uploaded material. This is a tiny gesture, but it shows that you care about your supporters and take the time to do so.

            Make Money From Your YouTube Channel

            Joining the YouTube Partner Program is the first step toward monetizing your channel. It allows you to make money by generating income from advertisements. While you concentrate on generating music, YouTube pairs advertisements with your channel and the viewers of your videos. After that, they collect money from advertising and deposit it into your AdSense account.

            Update To An Official Artist Channel

            Official Artist Channels are a kind of channel arrangement that allows you to select what your followers see first. The following are some of the most significant advantages:

            • You can find all of your music in one location.
            • The top playlist and trailer may both be customized.
            • Your 'official music' and entire album discography show in auto-generated playlists.
            • Fans will be able to subscribe in one spot.

            Explore With A Variety Of Different Video Formats

            There's no reason to restrict your YouTube videos to official music videos. Consider lyric videos, art tracks, teasers, and samplers as examples of diverse sorts of material. Even if it's only a 30-second teaser video, you can generate a lot of excitement for your upcoming release and keep your audience engaged until the big day arrives.

            You don't believe you have the time? There's no need to start from scratch when there are so many methods to repurpose old video footage into something fresh and engaging.

            Conclusion

            Improve your YouTube game and get more out of your channel. Making use of everything the platform has to offer may result in significant growth, whether it's more streams and ticket sales or access to new fans all over the globe.


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