Posted on September 23, 2022

A Musician’s Guide To Strategic Planning

By Yvonne Martin
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An artist in today's music industry must use the goal-setting, action-planning, and self-awareness approach to successfully navigate and manage their career in the music industry. It's a process that will help you get closer to the life you desire, which will make you happier, more fulfilled, and perhaps even more proud of yourself as a result.

An essential component of a musician's toolkit is a music strategic plan. It's a helpful way of thinking that encourages you to have big dreams, be ambitious, and create long-term strategies for achieving your objectives. It keeps you motivated every day.

In this article, we will discuss how to put together a strategic musician plan for your musical career.

Reasons To Treat Your Music Like A Real Business

Right about now, you might be wondering, "Is strategic planning really that important?"

Take a time to think back on the past year. 

  • Did you get that album or single released?
  • If so, did it get released on schedule? 
  • Did you accomplish more than half of what you wished to do? 
  • Have you achieved any of the significant milestones you had longed for?

We frequently make decisions based on our feelings. After all, many songs and lyrics are composed in such a manner. Songs are created out of the passion that seems to be poured upon us during those moments.

However, if you always wait for those ideal circumstances, you may anticipate never realizing your full potential as a musician. Even though we don't often associate money with music, you do need to be able to support yourself by doing what you do best.

Staying focused on those particular goals will be made easier by taking the time to plan strategies. Additionally, maintaining that plan nearby will make it easier for you to make sure that your everyday activities are in line with your objectives.

Strategic Planning Will Result In…

Focus & Direction

Structure, aim, and follow-through on the part of musicians are more crucial than ever in 2022. Having a career plan can help you through the many setbacks and uncertainties the music industry is guaranteed to throw your way while also demonstrating your commitment to others. 

Short-Term & Long-Term Goals

Planning will always save you time and stress in the music industry, whether it's for a specific project like an album or a broad objective involving your entire career. Without a plan, you'll have to spend a lot of time and money putting out fires, making last-minute modifications, and managing your career's administrative tasks.

Excitement Of Your Fan Base

Finding out exactly who your fans are and what drives them is made easier by planning in music. Although you may have a tiny core audience of devoted listeners and supporters at first, with the correct strategy, this audience may serve as the cornerstone of something substantial and significant.

More Organized Routine

You're going to need a plan to "make it" happen whether your goal is to sign a deal with the label of your dreams or to only make a livelihood from music placements eventually. Planning makes you confront difficult questions about your work goals, both major and minor, and helps you establish useful habits and plans.

Additional Advantage In The Industry

Strategic planning distinguishes devoted artists from amateurs, excluding music quality. Your chances of finding actual momentum for your job increase with the quality and specificity of your career strategy.

Final Thoughts

Though many musicians have ambitious goals for their work, in theory, those who actually put in the effort to prepare well stand the best chance of succeeding professionally.

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    Posted on September 22, 2022

    A Complete Guide To Bio Creation For Musicians

    By John Reynolds
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    Effective music PR begins with a good artist bio.

    When you sit down to do it, writing your own musician bio seems like the easiest thing in the world. 

    It ought to be simple, right? Who better than you to understand your life, career, and vision? 

    But let's face it, many of us became musicians because we struggle sometimes to express ourselves and our ideas in conventional ways. 

    In this article, we will explain what is a musician bio, why are they important, what kinds of bios you should have, and what types of elements you should include in your bio.

    Let’s dive right in.

    What Is A Musician Bio?

    A bio is a narrative of an artist that describes their life before their music is ever heard. It is a thorough account of the life of an artist and contains a wide range of details that give listeners a sense of what to anticipate as they go. 

    Your bio should inform the reader about who you are, where you're from, and what motivates you to pursue a career in music.

    If you'd like to pursue a profession as a musician, think of your bio as your CV.

    The Importance Of A Musician Bio

    Although musician bios are undoubtedly secondary to the music itself, they might serve as an effective hook to attract listeners to your sound. 

    A bio is the ideal door opener for professionals who can help connect the dots when new opportunities for artists to extend their brand, grow their audience or pitch their influence arise. 

    Some highly influential contacts and prospects might not have the time to listen to your music until they read your bio and become engrossed in your tale. 

    When people are hearing your name for the first time, bios may assist lay the groundwork for an emotional connection with them. 

    Consumers may take in your brand while watching you document your musical journey.

    Types Of Bios You Should Have

    Three alternative versions of your bio are crucial because every platform and audience is different.

    Short Bio

    • Between 1 and 3 sentences.
    • Use this for your Instagram and Twitter profiles

    Medium Bio

    • Between 250 and 350 words.
    • Use this for your Facebook, SoundCloud, Spotify, and most other online networks.

    Long Bio

    • Between 500 and 750 words.
    • Use this for your website and EPK.

    Elements You Should Include In Your Bio

    Start by writing down a few notes on a piece of paper but make sure to keep your visitors interested and avoid boring them with protracted text paragraphs.

    Here are some components you should include in your bio:

    Pleasing Introduction

    Consider a basic summary you might give to a person who has never met you or heard your music.

    Write down your name, your hometown, and your influences. This will assist you in developing one or two sentences for the introduction. It should be interesting and brief. 

    Background Info

    Include any pertinent background information, such as your musical background but keep it simple. 

    Your Music

    Even while the majority of your followers will already be familiar with your music, a blogger or journalist might not be. In the description field, provide a brief overview of your music.

    Try to utilize a few well-known words that people can use to identify you even if it's difficult to fit your music into a specific genre. This will encourage someone who reads your biography to check out your music as well.

    Current Musical Endeavor

    Have you…:

    • Recently entered the studio? 
    • Introduced a fresh new single?
    • Written a song together with another musician?

    Accomplishments And Career Highlights

    Have you…:

    • Performed at a major event?
    • Achieved radio success?
    • Been successful on music streaming services?
    • Received a nomination for an honor?

    Press Quotes

    Your artist biography will have more credibility if you include a statement from a journalist who has described your sound or your most recent record. It's a good method to demonstrate that people are speaking well of your music.

    Last but not least…

    Write In Third Person

    Your bio should be written in the third person. This will make it simple to scan and comprehend while also assisting with the search engine optimization of your website. 

    Additionally, if necessary, it enables media, bloggers, and venues to simply copy and paste your bio.

    In Conclusion…

    Words have the ability to influence people. Hence, keep your music bio concise, unique, and original!

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      Posted on September 20, 2022

      What Is An EPK & Why Do You Need It As A Musician?

      By Shawn Spence
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      The music industry is saturated with competition. If you don't go about it the right way, getting the interest of record companies, agencies, promoters, venues, and other media sources may be next to impossible.

      This guide presents expert tips on how to put together a compelling electronic press kit.

      What Is An EPK?

      An EPK, or an Electronic Press Kit, serves as a professional music CV. It is your online media and marketing portfolio, with easy access to your most important data.

      An EPK functions as a one-stop shop where potential employers can get all the information they want without having to search or inquire. It should include specialized details and materials for event planners, promoters, journalists, bloggers, and other business professionals—materials that you would not want the general public to view or have access to. 

      Why Do You Need An EPK?

      You'll place yourself in the best possible position to pitch your tracks, gain press attention, secure gigs, and perhaps even draw the attention of a manager or label executive with a solid EPK.

      10 Important Things To Include In Your EPK

      Your artistic identity should be reflected in your music EPK's style and the content you select. Keep in mind that people who visit the page for your press kit are frequently managers, venues, music critics, or promoters. 

      You'll want to say as much essential information as you can in a clear, coherent manner.


      When composing a musician bio for this part of your press kit, remember your objective. Talk about your music particularly rather than the highlights of your live performances.

      • The first paragraph should include a quick overview of your professional background.
      • The second paragraph should focus on any new music. Discuss your style and the sources of inspiration for the piece while including any other information you feel is important. Awards for songwriting, prior success, or a strong Spotify stream count might all be used.

      Links To Your Best Music

      To enable rapid and simple listening to your music without the need to first download it, it is recommended to include links from streaming services in the form of a music player in today's streaming environment.

      Make sure the first few tracks in your music EPK are among your finest when deciding which songs to add.

      High-Quality Music Videos

      Pick one or two videos that are essential to your new music (the official video for your single, a live version, or a music video containing scenes from the recording of your album) and add them to your page. You don't want to overcrowd the page with videos.

      Social Media Links

      It's a wise idea to connect to your website and social media accounts since it will provide the media access to more details and give them a sense of your online impact and audience. Your chances of getting a booking might increase if you have a large social media following and active followers.

      High-Quality Images

      Utilize images from a reputable photoshoot. Consider booking a photoshoot if you haven't already. It will benefit your brand awareness. 

      Additionally, a few pictures from your gigs would be fantastic. More so if they accurately reflect the "mood" of your music and performing style.

      We advise having both horizontal and vertical images. Giving your promoters alternatives will be helpful if they require a picture to suit a particularly specific arrangement on their poster, article, or website.

      Include your album cover art and logo as well, if available.

      Reviews, Interviews, And Press Features

      These are things that you want to highlight to let the people know that your music has already been covered and praised in the media.

      Performance Calendar

      Make sure you're presenting an updated calendar with essential show details. They'll aid the promotion in understanding your work hours. Booking agents can more easily work with your existing schedule by knowing about upcoming concerts, tours, or performances.

      You never know who could attend your upcoming performance and alter your musical career!

      Notable Highlights & Achievements

      Identify your musical high points and make sure they are all included in your electronic press kit. A wonderful technique to give additional context regarding the buzz surrounding you as an artist is to include some of your noteworthy career milestones in music.

      • Have you ever toured with any well-known artists?
      • Any live performances at any renowned locations or festivals?
      • Received any honorable awards?
      • Have your Spotify streaming stats reached any milestones?
      • Featured on any significant radio stations?

      Contact Info

      Allow them a simple way to get in touch with you, such as an email address or a contact form. Provide your own email address if you are self-managed or your team member's job titles and contact details if applicable.

      Keep all of your contact details in one place in your EPK, and let visitors know about any special choices available. For instance, tell them who to contact if they want a full copy of your record.

      Best Practices While Creating An EPK

      Each day, talent buyers and promoters evaluate hundreds of potential acts. Presenting yourself clearly and professionally is crucial. Think about the following best practices while preparing your press kit:

      • Keep your EPK concise and easy to understand.
      • Include your most outstanding work and valuable info.
      • Update your EPK frequently.
      • Ensure your EPK appropriately portrays your brand.
      • Make a unique EPK stand out from the crowd.
      • When attaching files to emails, be cautious to take into account their size.
      • Avoid sending .zip files and other compressed file attachments with emails.
      • Bring a printed copy of your EPK to events.

      How To Create An EPK? 

      After gathering all of your resources, you should concentrate on layout and design. The design will play just as much of a role in your EPK's ability to convey a clear and concise narrative regarding who you are as an artist as will each piece of material.

      Try to give the website a uniform appearance by using a simple font and leaving adequate space between each piece. Make sure the information and graphics are organized so they are simple to scan.

      There are several services available that will host your EPK, but bear in mind that you'll be constrained by the templates they offer. We advise creating an EPK page directly on your website to give you the greatest control over how you come across.

      Final Thoughts

      Your EPK can indeed be your sole chance to make a good first impression, depending on the circumstances. Because of this, it's worthwhile to invest the time upfront to create something you'll be glad to share that portrays you in the best light possible. 

      You may make a strong impression as a professional musician who takes pride in work by having an up-to-date, high-quality EPK.

      We hope you found this EPK guide helpful!
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        Posted on September 19, 2022

        10 Reasons Why A Website Is Essential For Musicians

        By Barbara Drews
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        You may already have a strong online presence given the accessibility of social media and streaming services. Why hence is a website necessary for a musician to stand out?

        Having your own music website conveys professionalism and shows business professionals that you are serious about your music career. The greatest approach to establishing sincere bonds with your followers is in a venue that you control and own.

        Here are 10 reasons why musicians should have their own websites:

        Information Hub

        You may consolidate all of your promotional material by creating an artist website. It will be easy for both you and the audience you're attempting to reach if you can house it all in one location and update it as needed.

        Full Ownership And Control

        Your online identity is permanently established once you have a website. You are in control. You may simply transfer your domain and all of your material if you wish to switch website hosts. You have complete control over when and how the audience interacts with your material.

        Conveys Your Unique Personality

        A website may be anything you want it to be since it is not constrained by a newsfeed or a set number of characters. With blog articles and images, you may be as personal as you would on social networking.

        More Permanent Than Social Media

        Social media platforms are excellent channels for promoting your band and your music. A website, on the other hand, is always there and is not affected by algorithm updates or buyouts. Neither poor organic reach nor bought posts can control you.

        Expectations From Industry Professionals

        One of the first places industry experts will look for you online is Google. When people look for your name online, promoters, venue bookers, journalists, bloggers, and the media will anticipate finding your website. If not, your name can be lost in the crowd.

        An EPK Will Showcase Everything

        Before hiring you for an event, any booking agency or promoter will look at your website. You may take advantage of this by putting your greatest work on display and including your latest music and videos in an EPK that is directly linked to your website. 

        Direct Connections

        Regular email communication is a great approach to advertising your future releases, tours, and crowdsourcing initiatives. To grow your email list, you might provide a free track download to your fans in return for an email address on your website.

        Merch Sales

        In order to support their favorite musicians throughout the pandemic, many fans turned to internet music and merchandise stores. Make sure to include merchandise on your website if you've already begun to grow a following.

        Organic SEO

        Your artist name and the most recent music you've released can be mentioned in the text on your pages if you have your own music website. Based on your artist name, you can select a personalized domain. As a consequence, Google will associate your artist name’s keywords with your website.

        More Insight On Your Audience

        To find out where your fans are coming from and which songs they play the most, set up Smart Links with Landing pages. Page-level data enables you to better understand your audience whether you're launching a marketing campaign or promoting a new record.

        How To Create A Musician Website 

        Now that you understand the benefits of having a website for musicians, you're prepared to start building one that will serve your needs. 

        From choosing a template to organizing the material and promoting it, we'll examine everything you need to create a professional music website.


        You may think of a template as the framework for your music website. The components you want are included in website templates for musicians, which you can then edit to match your sound and aesthetic preferences.

        Header Image

        The first thing you should do is choose a high-quality image that accurately represents you and what you do. To give your website visitors an immediate impression of you and your music, you will utilize this image in the header as a reminder of your website template.


        The menu on your music website should include five to eight pages. The ideal placement for your menu is above, below, or to the left of your header picture, where viewers will naturally search for it. Although a vertical sidebar menu also adds a unique touch, a horizontal menu is more typical.


        Pick a template with a straightforward content section if you intend to add a lot of information to your website. This will allow you room to design visually appealing arrangements for your text and graphics, page by page. Select a template with a full-width content option to give your pages a roomy appearance.


        You should select a mobile-responsive template to guarantee that visitors on mobile devices have a positive experience. It will therefore adjust to look fantastic on any screen or device. The SEO of your website will also be enhanced with a mobile-responsive template.


        Once the design for your music website is in place, select colors to alter the appearance. Generally speaking, you should stay with 3 major colors to maintain a unified and polished appearance. Additionally, you must ensure that the color scheme of your website complements your kind of music, personality, and current musical status.


        From your musician profile page to your electronic press kit, your music website will be filled with text. Use colorful fonts, keep the accents constant, and make sure it's easy to read.


        Create an EPK or Electronic Press kit that includes:

        • Biography
        • Music
        • Photos
        • Videos
        • Press releases
        • Reviews
        • Recent highlights
        • Achievements
        • Contacts

        Wrapping Up

        A decent website is a need for every artist, whether they are releasing a new single, selling older albums, applying for festivals or grants, or giving music lessons. To build a community around your music, make sure your content is engaging and always up to date.
        Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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          Posted on September 16, 2022

          Why Are Album Artworks So Important When Releasing New Music?

          By Shawn Spence
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          In today's competitive music industry, it's critical to grasp the ins and outs of how to distribute your music to the audience. When executed properly, publishing a single or an album may be a difficult but rewarding process.

          Before releasing your single or album, you must have a well-planned strategy and timeframe in place. One of the first things you'll need to consider is the album cover image.

          Because it will be released alongside your music, your artwork must be completed as soon as possible. 

          How Can You Create Your Next Album Cover?

          Hire A Professional Photographer

          You may hire a photographer to take expert images of the band or hire a local artist to create something special. There are many more photographers than there used to be because of the growth of "prosumer" photographic equipment. 

          For photographers, however, there is no formal accreditation or licensing procedure, so anybody may make this claim. That implies that before paying someone to take your photos, you should conduct some investigation. You might start by asking your friends in the scene who have outstanding band shots who they worked with.

          Online Image Editing Softwares

          Use online image editing and design software to produce your artwork for a quick and low-cost solution. 

          Canva offers a variety of themes for album artwork and is incredibly user-friendly. In order to use royalty-free photos in your artwork, you can also find them on free websites like Pexels and Pixabay

          You might include lovely graphics to make something distinctive and eye-catching.

          Go To Your Fans For Support

          Organizing a contest among your followers and inviting them to submit artwork for the release may also be an option. A reward including merch and music could be given to the artist who created the winning piece of art. In addition, when you release your song, they would become very well known.

          Why Is An Album Cover Art So Important?

          It's important to create engaging record cover graphics. 

          • It serves as its visual entrance to your art.
          • First impressions; It catches the eye, especially on digital music streaming services.
          • Potential fans are more inclined to listen to your music.
          • Music promotion and music marketing.
          • Builds your brand and niche.

          Album Cover Guidelines

          To achieve the standards of the majority of significant music retailers and streaming services, your album cover art should adhere to these guidelines. 

          Any cover art that doesn't adhere to these rules will frequently be rejected by music distributors. 

          Additionally, these best practices provide advice on how to design outstanding album covers.

          • A size of at least 3000 × 3000 pixels
          • 72 dpi as the minimum resolution
          • JPEG file format 
          • For optimum quality, use RGB color mode.
          • Images must not be pixelated, fuzzy, out of alignment, or have any other quality problems.
          • Include only the release title and the artist's name in the text.
          • Your release information and metadata must exactly match the copy.
          • Never include wording that specifies a time frame, such as "Exclusive," "Limited Edition," "New Release," or the release date. Keep the cover art memorable.
          • Cover art cannot include any references to record labels, websites, digital service providers, or other companies in the form of logos, URLs, or other graphics.
          • Do not include any contact details, such as email addresses, social network icons, URLs, or email addresses.
          • Don't mention prices anywhere in your text. For instance, "Low Price," "Available for $1.99," or "For Promo Use."
          • Improper pictures are not permitted in the cover art.
          • Avoid ISRCs and UPC barcodes. They will be offered by the music shop or distribution provider. Additionally, those codes could alter if you re-release.
          • Cover art cannot be deceptive. Using an artist's name who is not included in the release, for instance.

          Last Words Of Advice

          The first idea isn’t always the best idea.

          The most significant component of developing your album artwork? Even if it seems cheesy, try to have fun! Experiment. 

          You'd be amazed where your imagination may lead you if you tried to harness the type of creativity that made us like drawing and painting so much as children.

          Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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            Posted on September 14, 2022

            The Best Music Placement Opportunities For Musicians

            By Shawn Spence
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            Have you ever considered having your music getting featured in TV shows, films, and movies?

            Do you simply wish you could positively influence those who make decisions about your music?

            In this kind of case, placement opportunities are just what you need.

            What Is A Music Placement?

            Initially, a musician would think of a placement opportunity as music licensing offer when they heard the phrase "placement" in relation to music.

            What Types Of Music Placement Opportunities Are There?

            You can get your music place on:

            • TV shows
            • Movies
            • Commercials
            • Video games
            • Online web series
            • Podcasts
            • Radio
            • And many more…

            How Do I Get My Music Placed?

            • Sign up with the pitching firms mentioned below.
            • Reach out to the music supervisor directly.
            • Attend conferences initiated by pitching companies.
            • Increase your network and connection base.

            Following that, you can sign up for the following websites to find potential music placement opportunities.

            What Are The Top 5 Music Placement Opportunities in 2022?

            Music Gateway

            One of the top music sync licensing libraries for independent musicians is Music Gateway. The brand is well-established and has collaborated with several well-known organizations, such as Dreamworks, Disney, and Universal.

            Artists may register for the site and send the creative licensing team at Music Gateway their music. To just get songs into media firms, their staff collaborates directly with music supervisors.

            For non-exclusive and exclusive licensing agreements, the artists receive 75% and 80% of the profit, respectively. All backend earnings and rights related to an artist's work are entirely theirs to keep.


            The firm ShutterStock developed the licensing platform known as PremiumBeat. Users may easily locate what they're looking for thanks to a personalized and user-friendly platform. 

            They provide a range of membership plans, starting with a Standard License that applies to all web-based projects and ending with a Premium License for music used in television, radio, applications, or motion pictures.

            You may utilize the site with confidence knowing that it is stocked with top-notch music because it collaborates with brilliant and award-winning composers and performers.


            Music producers now have the option of licensing, selling, or giving away free beats to artists without ever setting foot in a studio thanks to this quickly expanding digital production company.

            This platform offers tools and instructional materials to provide users with the information they need to succeed in addition to an intuitive interface that makes it easier to publish content. BeatStars has now made it simpler than ever for producers to connect with artists looking to work together.


            A subscription-based service called EpidemicSound is available to content producers who want to add musical flair to their films and other works. Those who use the platform have a better chance of being heard, getting paid, and developing their music thanks to the platform's world-class library of composers, artists, and bands.

            In addition to submitting music to playlists with millions of followers, EpidemicSound also distributes music to streaming services. In exchange for paying upfront royalties for music that they add to their repertoire, they also give musicians 50% of streaming income.

            The platform is "Royalty Free," which means that they assume ownership of all financial rights to the music and offer a direct license that covers all rights and shields the artist from escalating costs or potential copyright disputes in the future.


            This platform gives users a variety of choices when it comes to selecting the ideal tune for a project. Musicbed is an excellent option for any sync licensing requirements, offering single-song submissions, custom-tailored music, and unlimited subscriptions.

            Musicbed has collaborated with a number of well-known businesses to provide music for various projects and brands. Ford, Coca-Cola, Netflix, McDonald's, Nike, and more are a few examples.

            Wrapping Up

            The tracks you've recorded should be used to generate revenue, not just sit around collecting dust. Anyone who is familiar with one of the aforementioned, simple-to-use music licensing services may start licensing and selling their music right away.

            Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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              Posted on September 12, 2022

              The Ultimate Guide To Influencer Marketing For Musicians

              By Yvonne Martin
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              The level playing field in the music business today is the most astounding development. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media. 

              It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this. 

              Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.

              The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd? 

              That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.

              Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance. 

              All aboard!

              What Does Influencer Marketing For Music Look Like?

              One of the largest emerging trends that independent musicians may currently include in their social media marketing plan is influencer marketing. 

              A so-called "influencer" is used to promote a good, service, or brand in influencer marketing, a kind of social media advertising. When employing influencer marketing, it's important to consider the influencer's account's emphasis and how their audience's interests relate to your brand.

              It's not surprising that influencers have a significant effect on what music is popular and, by extension, what isn't in a world where social media platforms like TikTok, Instagram, and YouTube are the primary tastemakers for new music.

              Particularly in the music industry, the development of influencer marketing has helped new musicians gain massive fan bases, generate buzz for their songs, and become overnight sensations. 

              Influencers may share your music with their audience in several different ways. They could come up to you and want to listen to your music. Influencer marketing, on the other hand, usually emphasizes organized collaborations in which you've had some input. They might:

              • Review or get live feedback on your music
              • Incorporate your music into a video's backdrop.
              • Put a caption about your music.

              How To Use Influencer Marketing As A Musician?

              If done properly, influencer marketing is a terrific tool in a musician's marketing toolbox. It's better to get started by learning how to utilize it to create the greatest campaign you can.

              Do Extensive Research

              The most crucial phase of any marketing plan is research. You need to understand how to locate affiliates and how to recognize the top affiliates for your brand at the start of your influencer marketing journey. 

              For instance:

              • Select your influencers
              • Know the influencer’s content
              • Know their services
              • Know their values
              • And most importantly, know your goals

              Broaden Your Platforms

              Instagram is sometimes referred to be the influencers' social media network, and it is undoubtedly well-liked by some groups of individuals. Influencers are not just present on one site, though!

              Depending on your objectives, you may find that the increasingly popular video influencer platforms Youtube and Tiktok are more suited for artists. For instance, a well-known TikTok creator may include your music in a video to make it a trend, which might be more successful than a silent Instagram post.

              Plan Your Budget

              Influencer marketing often entails payment in exchange for your influencer's services, just like any other marketing campaign.

              Relevance to your niche or genre is more crucial than audience growth. This should be reflected in your budget, which should be based on the influencer's price which is most likely to have an impact rather than their popularity.

              Your team finance strategy must be effective and include a backup plan for extra services that can be useful to you, such as giveaways.

              Stay In Control

              There are occasions when marketing campaigns don't go as expected. This is just the way business works; it doesn't mean your campaign was a failure; it just means you may use it to your advantage moving forward.

              You must determine the cause if your campaign doesn't seem to be benefiting your brand. 

              Regression testing is one method you may use to do that. Define regression testing then. 

              Regression testing allows you to evaluate the strengths and weaknesses of particular campaign components without changing the elements of your campaign that are already successful.

              Make sure to have a positive working relationship, and never forget to consult your affiliate partners before making significant changes to your campaign.

              Which Platforms Work Best For Music Influencer Marketing?


              For creators of any size, becoming viral on TikTok is now a feasible goal thanks to the platform's algorithm. The music industry may target a younger audience that favors music influencers over all other types of influencers at this center for Gen Z.

              The great majority of TikTok's viral moments originate from its Commercial Music Library, which is a collection of more than 150,000 pre-cleared, royalty-free tunes gathered from up-and-coming musicians and prestigious record labels. Each track may be used for advertisements and promotions, and the collection is accessible worldwide.


              Instagram offers a decent collection of tracks that users can use for their Stories and Reels, similar to TikTok. This has shown to be an effective strategy for artists to engage audiences and introduce them to fresh talent. In addition, short videos with music might help your content be noticed given Instagram's new focus on Reel content.


              YouTube developed YouTube Shorts in 2021 as its own short-form vertical format to keep pace with TikTok and Instagram Reels. Users may utilize Shorts to be able to produce content that resembles the viral trends on TikTok and Instagram by selecting music snippets from among the millions of videos posted on the platform.

              Although Reels and TikTok videos are more well-known than Shorts, YouTube remains the best option for people who want access to a wider variety of music.


              Twitch is typically associated with live gaming broadcasts, but it's also a platform where musicians can share their work, grow a fanbase, and interact with their followers.

              As all live performances and events were put on hold due to the pandemic, Twitch's popularity among musicians skyrocketed. To organize virtual shows, conduct Q&As, and showcase their most recent albums, many musicians turned to the streaming site as a consequence.

              However, those who work in the music industry also utilize Twitch as a method to play video games after work. Regular users of the platform, artists like Post Malone and T-Pain have taken advantage of it to reach a larger audience.

              Key Takeaway

              Use music influencer marketing to capitalize on the biggest trends on social media.

              The simplest method to add personality to your content on social media is to include music in your posts. And in the music industry, collaborating with creators might be the secret to expanding your audience and propelling your brand and merchandise to the top of the charts.

              Final Thoughts

              Influencer marketing is a fantastic technique to develop your brand's online presence and gain new connections in your industry. Influencers can help you spread the word about your music and increase your fan base.

              Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                Posted on September 8, 2022

                A Step By Step Guide To Streaming Platforms For Musicians

                By Barbara Drews
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                Streaming services like Spotify, Apple Music, Deezer, Pandora, Tidal, YouTube Music, and Amazon Music are well-known for paying artists when their music is played. But most of us are unaware of the technicalities behind how those payments really operate, which can occasionally result in misunderstandings.

                For the same amount of streams, not all artists will necessarily be paid equally.

                Let's get started by analyzing the key concepts that govern how music artists get compensated through music streaming.

                Let’s get right into it!

                How To Choose The Best Streaming Platform?

                You should choose the music streaming services that will provide you with the ideal listening experience. selecting one that offers you music in a method that enables you to have a special satisfaction.

                We have tried to simplify the decision-making process when selecting the top music makers app online in our assessment of the finest streaming services for artists. Using these five standards, we came up with five streaming services for musicians:

                Pricing and Subscription Plans

                One facet of the business is that most streaming services for artists use a freemium business model. While the essential streaming functions are available without charge, a membership is required to access the premium plans subsequently.

                You'll see that regardless of your choice, you can still take use of the essential elements that guarantee a fantastic streaming experience. When you subscribe to the premium plan, you'll appreciate the basic plan so much that you'll want more.

                User Experience

                Pricing is vital, but usability is as critical. Who wouldn't want to use a stylish, appealing app to listen to music or podcasts? We need to give usefulness more consideration and importance than mere appearances.

                You shouldn't have any trouble finding your way around despite the fact that it's a music library. Whatever music streaming service you use, it must provide library sorting options, a navigation bar, a search bar, etc.

                Music Discovery

                Your musical tastes should be expanded by the distinctiveness that streaming services for musicians provide.

                Expert music curators are also engaged, even if the online music makers' app uses computer algorithms to customize this music to your tastes. In the end, a combination of human judgment and computer algorithms leads to the musical output you'll like.

                Content Library And Variety

                Nowadays, streaming services for musicians provide more than simply music. They are growing their selection of audiobooks, podcasts, live radio broadcasts, live streaming, ASMR, and other content.

                Streaming applications are well worth the money you spend on a subscription when they provide this diversity. On the app, there's always something to keep you interested.

                That's not even mentioning the expanding music repertoire on streaming services. The features available on these platforms are inconceivably endless.

                Streaming Quality

                This often depends on the subscription plan you are on. Free and premium plans differ from one another. Free plans might not go above 128 kbps, but expensive plans might go up to 320 kbps, and HD plans can give up to 9,216 kbps.

                The audio quality improves with greater bitrates.

                What Music Streaming Services Pay Artists

                There are currently several streaming services that provide unrestricted access to a wide variety of musical genres. Even if the quality of these streaming services for artists varies, these are excellent times for fans of music since there is tremendous competition.

                In order to provide all the aspiring artists out there who want to make money from their skills some much-needed clarity, today we're diving into the complex topic of revenue per stream.


                One of the first players, Tidal actually ruled it like a king.

                On Tidal, there is a growing collection of tracks and music videos that will keep you fascinated and entertained. There is a 30-day trial period available if you're not sure if Tidal can satisfy your music needs.

                Depending on what you need, there are four different audio quality levels available, ranging from 96 to 9,214 kbps.

                We may also conclude that Tidal has a simple, effective design that makes it easy for you to navigate the app.


                With special music-finding tools, a huge content collection, and top-notch audio quality, Disctopia is targeted toward independent music and podcasts. There are roughly five plans: the Agency plan, Free, Basic, Creative, and Creative+.

                Along with its expanding music collection, Disctopia is quickly establishing itself as a podcasters' haven.

                Let's now discuss Disctopia's slick, lag-free, and vibrant user interface. Even while you'll adore the UI as it is now, there are constant upgrades being made to the bells and whistles.


                The purpose of this content is to provide you with more alternatives when it comes to music streaming services. Twitch, a website that allows artists to stream live, is added to the discussion.

                As an artist, Twitch enables you to stream live and directly to your audience. No other network lets you develop a personal relationship with your audience the way Twitch does. Your streams may be self-scheduled whenever it's convenient for you.

                In essence, Twitch is a streaming platform that gives you the opportunity to develop into the artist you've always wanted to be. 

                How Much Do Music Streaming Platforms Pay per Stream?

                There are thousands of music streaming services available, from industry heavyweights like Spotify to specialized offerings like Tidal. Because each platform has a different price structure, selling proposition, and user base, the amount of money artists make from each stream varies.

                The amount of compensation that streaming services provide to the artists they feature will be covered in this section.

                Apple Music

                With over 72 million active users in 2020, Apple Music will trail only Spotify as the second-most popular music streaming service in the United States. The business has made it known that its typical compensation per stream is $0.01 in public.

                The artists' pockets do not, however, instantly get that one cent. Like other significant streaming services, Apple Music uses a pro-rated approach that gives music companies a random 52% of the platform's ad income.


                By no means the most well-known music streaming service, Deezer boasts more than 14 million monthly users, with half of them paying members.

                The business said that their "Pay who you play" user-centric payment system aims to properly compensate artists. As a result, if a subscriber pays and only listens to one artist each month, their whole membership price will be given to that artist (with a minor platform fee reduction).

                However, depending on who you talk to, Deezer's per-stream compensation fluctuates greatly. T-Pain, for instance, previously stated that Deezer pays about $0.0064 for each stream, although other musicians might receive as little as $0.0011. 

                Once more, this is dependent on a variety of variables, including location & subscription.


                Spotify, the most popular music streaming service with over 200 million active users per month, has a rather negative reputation for paying out artists.

                Artists can make as low as $0.0033 per stream, according to a 2020 Business Insider report, however, the firm has not yet disclosed specifics regarding its payment structure.

                Furthermore, not even all of it gets to go to the artists. Only around 70% of the overall earnings gets to the artist directly. The remaining 30% is absorbed by the platform itself.

                Now that you’ve learned how much each streaming platform pays its artists, you should be able to pick one that’s in your favor!

                Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                  Posted on September 7, 2022

                  Everything You Need To Know About Music Licensing

                  By Shawn Spence
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                  Music licensing is one of the main sources of income for musicians. The process of licensing music may be challenging and ambiguous, and most musicians struggle to succeed in this sector of the music business without some assistance. 

                  Lucky for you, we're here to address any misunderstandings you might have regarding the entire procedure. Let's get going!

                  People no longer purchase albums. As previously mentioned, the income of artists has changed as a result of digital music distribution. And being successful in the music industry requires more than just clever distribution, gigging, and promotion.

                  The most advantageous income streams for musicians wanting to make a living off of their music are no longer the traditional ones from the past (such as physical album sales).

                  But the music business continues to be worth billions of dollars. What is the source of all those earnings?

                  In such cases, you should infuse two short phrases into your memory forever if you're asking the same question.

                  • Music Publishing
                  • Music Licensing

                  Seems simple right? Hang on.

                  The licensing and publishing processes are intricate and have many turns, bends, and dips. 

                  Music Licensing

                  Through a contract known as a music license, copyrighted music can be used for commercial purposes. Copyright owners of songs are promised compensation through music licensing agreements when their music is used in things like:

                  • Films & Movies
                  • TV shows
                  • Video games
                  • Advertisements

                  These licenses can occasionally be granted for a certain time, such as a few months around the holidays, while other times they can be purchased altogether from the copyright owner or issued perpetually.

                  Why Do Licenses Matter?

                  From a broad perspective, all kinds of music licenses signify authorized usage of a song for a certain undertaking. 

                  The buyer may use the music exactly as specified in the documentation with the right license. The user is unlawfully using an original work by an artist if they use it without permission or the proper authorization, and they risk legal action or lawsuit. 

                  Understanding music licensing is crucial for both the artist's and the user's protection.

                  What’s The Difference Between A Music License And A Copyright?

                  A music license is a "lending license" that allows other people to use your track for a specific amount of time in exchange for a charge. Contrarily, copyrights apply to the song's actual lyrics and recording. 

                  So, even if you can "lend" the music through licensing, the copyright owner retains ownership of the song's intellectual property.

                  What About Music Publishing?

                  The administration of copyrighted music that is utilized commercially is known as music publishing. A publisher is in charge of identifying licensing possibilities, collecting royalties, and allowing the public to listen to music created by the artists they represent.

                  Some artists handle their own publishing. It is possible in some situations, but to make it truly function, it is essentially a full-time job. The benefit of representing your own music for publishing is that you keep all of the royalties, placements, and sync fees that your song earns.

                  Types Of Music Licensing

                  In general, there are six types of licenses that someone can use for various purposes.

                  • Synchronization License (or Sync License)

                  This is tailored for usage with visual media, such as TV shows, movies, advertisements, news segments, video games, and more, and is sometimes referred to as a sync license. How a song will be utilized, where it will be played, how much publicity it will receive, its experience and any additional royalty rates can all affect the licensing charge. 

                  • Mechanical License

                  This type of license is used to create tangible copies of songs, most frequently on CDs or soundtracks. Usually only applicable to the music itself, not to any accompanying visuals.

                  • Public Performance License

                  This kind of license is quite broad and covers radio, websites, shops, dining establishments, concert halls, nightclubs, and other public areas. 

                  • Master Recording License

                  The receiver of a master recording license, also known as a master usage license or master license, is permitted to utilize all or some portions of the original sound recording for their purposes. 

                  • Print License

                  Mostly applied to the reproduction of sheet music or lyrics for karaoke, merchandising, marketing materials, and many more.

                  • Blanket License

                  This license enables customers to access a selection of songs or the whole collection for a set annual charge, which might be useful for locations that only need background music, such as a cafe or a shopping mall.

                  Do You “Lose” the Rights to Your Music After It’s Licensed?

                  NO! If you're an independent artist, you retain ownership of your original music's property rights. 

                  Think of licensed music as "lending" your original song to the public for a set period of time or particular media use, but you never actually sign over your songwriting credit. That is a topic to be covered in contracts with labels, which is the subject of a future blog article in its own right.

                  More advice on preventing the loss of your music's rights can be found in the video below.

                  The Best Music Licensing Companies Of 2022

                  TAXI is the best in many areas, no wonder they're on top of the game.

                  They will assist you in getting your music into the hands of both big and independent record companies, TV and film producers, production music libraries, publishers, advertisements, and many other places.

                  A fantastic website with well-known clientele like Adidas, Adobe, and Microsoft. They have a collection of tunes from rigorously independent bands, artists, and record companies. They don't want anyone to submit songs to their site, though. Their expectations are high. But this also implies that there is a strong probability you will be able to benefit from your presence if your music is selected. So if you can get on Marmoset, it is worth it.

                  Artists can sign exclusive contracts with Jingle Punks. They demand that every music be entirely created, mixed, and mastered. Cover songs, demos, and unfinished compositions are not accepted. In addition, you are only able to share links to your tunes that are hosted on your website, SoundCloud, or Bandcamp. If you have the chance to deal with Jingle Punks, it is worth it because they have a large clientele, much like many other licensing companies on this list.

                  Audio Network has a catalog of over 100,000 carefully curated tracks, representing over 750 artists, producers, and composers. 

                  Your strategy needs to adapt as the music biz does. The traditional methods of being compensated for your music are no longer as common as in the old days.

                  The future is friendly. But only if you're smart with your music.

                  Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                    Posted on September 6, 2022

                    Everything You Need To Know About The World Of Women NFT Capacitors

                    By Barbara Drews
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                    NFT capacitors, World of Women's newest addition to their world, have finally been made public after months of hints, mysteries, and buildup. There has been much discussion about the enigmatic endeavor, and there are hints scattered across the real world and the digital one.

                    We can now confirm that the beautiful free virtual residential space is created by the new World of Women NFT capacitors. You have a ton of creative flexibility when customizing and designing these virtual spaces when you redeem an NFT.

                    World of Women conducts a special clue hunt for NFT capacitors

                    The new World of Women capacitors, which were first hinted at by the corporation earlier this year, are a distinctive addition to the WoW environment, which is constantly expanding.

                    The WoW team announced the new initiative for the first time in June via a letter delivered from Nova Gaa (the mecha planet/future mother earth), which was encrypted and caeser-ciphered. 

                    Today is "MAYDAY! WoWG needs help!" This established the tone for the months that followed, during which WoW handed its users a number of secret messages and buried clues to discover.

                    This includes kitisakkullian hints (the alphabetic form of Nova Gaao), a billboard appearing in Times Square, and ultimately, a literal hint that glows in the dark at the WoW rooftop brunch.

                    It has taken a long time to plan and create these hints for the World of Women capacitors. The World of Women team's resilience and commitment to the local community is demonstrated by this.

                    The airdrop of the World of Women NFT capacitor

                    The WoW NFT owners received their brand-new blue NFT capacitors through airdrop on July 6. To W0W NFT holders, 10,000 of them were airdropped.

                    The World of Women Galaxy NFT owners, however, did not get theirs. It turns out that there were even more hints, and on July 26th, they finally received their green NFT capacitors after receiving a total of 12 ingenious hints.

                    Importantly, the new capacitors may be used without a WoW or WoWG. Everyone has the chance to explore the World of Women environment at this special event.

                    What are NFT capacitors from the World of Women?

                    Since the capacitors have been made public, we have a lot more knowledge about these enigmatic components and how they operate. The WowVerse, a large environment for the World of Women, was launched with capacitors as its initial component.

                    “WoW has built a brand that allows people to represent themselves digitally, through PFPs,” said Shannon Snow, COO of World of Women. “As the first female-centric NFT brand to breakthrough to the mainstream, we couldn’t be more excited for the next iteration and expansion of the WoWverse, which begins the enablement of building and empowering your digital identity in new, innovative ways.”

                    Capacitors may be harmful or useful

                    There is certainly more to learn about capacitors than only their use as electrical energy storage. According to the WoW, charged physical touch or close proximity can result in a rapid release that can be harmful or helpful.

                    There is now no more information available on the distinction between the green and blue capacitors, but this will eventually change.

                    To transform or not to transform

                    Importantly, you have the option of "transforming" your World of Women capacitor NFT or not. The NFT cannot be used to transform after it has been used to transform. Given that this is just season one of the capacitors' NFT decline, this is a significant choice.

                    Users will be able to modify their virtual residences in unique ways with each new season. Collaborations with other NFTs in the WoW environment will also be included in upcoming editions. Therefore, you might want to wait to see what season 2 has in store.

                    The window of opportunity to choose whether to convert or not is limited in time. Owners of capacitors have until September 30 to decide how to use their NFT.

                    Additionally, a capacitor NFT that has been transformed by an NFT holder cannot be used in subsequent seasons. The action, which deflates the supply of capacitors, is crucial to the project.

                    What style are the virtual apartments?

                    The virtual residences were stunningly created by Yam Karkai, CEO and CCO of WoW! A selection of breathtaking virtual environments that are distinctive, colorful, and true to the WoW aesthetic.

                    Together with web3 world-building platform OnCyber, the virtual dwellings were developed!

                    If you decide to modify your World of Women NFT capacitor, there are two sorts of virtual residences that are accessible. You can enter the lovely Origin Residence with a blue capacitor, and the magnificent Nebula Quarters with a green capacitor. Additionally, owners of both virtual residences who possess NFTs will receive a special gateway to connect them.

                    Making the most of your space may begin once you have it configured the way you want. Make a unique and immersive space where you can hang out with friends, members of the WoW community, and people from the larger web3 globe. You may also display YouTube videos on your walls and hang your favorite NFTs.

                    Your new capacitors may be easily converted to NFT, and the benefits are available right away. Holders of NFTs can start transforming capacitors by redeeming their OnCyber Virtual Homes at this time.

                    To access and display their official OnCyber URL links, NFT holders can modify their capacitor NFTs. Anyone having a virtual apartment NFT may access their place over the internet from this point.

                    Following that, you may begin planning and personalizing your fresh new space. Several resources provide assistance on how to maximize your World of Warcraft virtual area, including design guidance.

                    Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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                      Posted on September 5, 2022

                      Steve Aoki and Seth Green’s Animated NFT TV Series Empowers Fans

                      By John Reynolds
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                      In partnership with Seth Green, GRAMMY-nominated music producer Steve Aoki has unveiled the first community-driven animated NFT TV series. This project is the next chapter in the life of his NFT mascot, Character X. Furthermore, it is creating waves by offering community-driven on-chain storytelling.

                      The Animated NFT TV Series by Steve Aoki and Seth Green

                      Replicant X is the newest installment in the narrative of Steve Aoki's mascot Character X. It is a follow-up to Aoki's 2021 stop-motion NFT project, "Dominion X," which sold out in less than seven seconds. 

                      This latest incarnation distinguishes out from the pack owing to its high level of interactivity. In fact, as the tale progresses, members of the community have the ability to shape the character's path.

                      This Replicant X coin will be used to support the first episodes of the animated NFT TV show "Dominion X." The series is based on Aoki's Character X, who initially featured in his debut NFT drop "Dream Catcher" and is now the DJ's personal mascot. It is directed by Eric Towner and produced by Stoopid Buddy Stoodios. 

                      The prototype initiative, which debuted on Nifty Gateway in 2021, presented a new method of connecting with media.

                      Replicant X Minting Specifications

                      In terms of aesthetics, the Replicant X collection is likewise distinctive. It features bright graphics created by Seth Green's Stoopid Buddy Stoodios, with each character hand-picked by Steve Aoki himself.

                      On September 7, 2022, an Allowlist Mint will take hold. Previous Aoki and Seth Green NFT holders, including A0K1VERSE Passport, Stoopid Monkey, Pizza Bot, Dominion X, and Dream Catcher NFTs featuring Character X, will be able to participate. 

                      On the Ethereum blockchain, the public mint is scheduled for September 8. On September 9, certain A0K1VERSE Passport holders may expect a complimentary airdrop.

                      Replicant X will continue to grow on Steve Aoki's A0K1VERSE web3 world. Aoki is taking fan involvement to the next level by giving them the opportunity to help develop an animated series.

                      Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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                        Posted on September 2, 2022

                        Alethea AI Adds Personality to These Three NFT Collections

                        By John Reynolds
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                        Fusion is a revolutionary new product from Alethea AI, a decentralized system meant to establish an intelligent metaverse. This enables the application of artificial intelligence to bring additional NFT initiatives to life. 

                        The firm is developing new use cases for the initiative that they believe will boost sales volume, community involvement, and user-generated content.

                        Alethea AI’s Plan

                        NFTs are frequently chastised for being little more than JPEGs. These detractors argue that it serves no use other than as a static picture. Although this is not the case, and many projects are developing large roadmaps and working on larger projects, Alethea wants to alter this by enabling NFT projects to go beyond this and become intelligent by changing conventional NFTs into iNFTs (intelligent NFTs). 

                        This is often referred to as "mixing" the NFTs with a "personality pod" (seen above). Users may generate personalized content and interact with their iNFT in the same way that they would with an avatar.

                        What They've Seen and How They've Helped Communities

                        Alethea AI first collaborated with three leading NFT groups to develop their new fusion solution. Fame Lady Squad, Doge Pound, and Pudgy Penguins are the three initiatives. 

                        They are also seeking other towns to join in the future.

                        Each project has grown since collaborating with Alethea AI. This was established by analyzing the average price, trading volume, and number of sales.

                        Fame Lady Squad: 1.38x increase, Doge Pound: 1.35x, and finally, Pudgy Penguins: 2.17x.

                        Aside from that, the linked projects have experienced what is known as the "Aletha Bump." This has resulted in greater community participation across Discord and other social media platforms for each collection.

                        Holders of the NFTs may develop an AI personality for their iNFT, create video material, and make AI art depending on prompts provided by the holders. Holders will be able to utilize their iNFTs in the future to fulfill projects in the metaverse, such as copywriting or music creation.

                        The company’s CEO and Founder, Arif Khan, stated: “We created Alethea with the intention to bring increased utility to the NFT space as a whole. We believe there is a powerful future with iNFTs. Which will roam various metaverses producing content, engaging with a Web3 audience. And eventually becoming virtual celebrities and employees who are sought out for their expertise. We have been proud to partner with Fame Lady Squad, The Doge Pound NFT and Pudgy Penguins for the launch of Fusion”.

                        He added: “Moving forward, we are excited to bring this technology to more holders around the globe. Our innovative technology at the intersection of AI and NFTs deserves to be in the hands of as many creators as possible.”

                        What is Alethea AI?

                        Alethea AI is developing a decentralized iNFT protocol in order to construct an intelligent metaverse. It will have interactive and intelligent NFTs, which they are developing as part of their various expansions. Developers may utilize the Alethea AI protocol to Create, Train, and Earn from their iNFTs in Noah's Ark, the world's first Intelligent Metaverse.

                        Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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