Elijah Blake
"elijah! (Deluxe Edition)" Album Release CampaignElijah Blake is a Grammy-winning artist, songwriter, and performer known for penning global hits for Usher’s Climax, Rihanna’s No Love Allowed, and Rick Ross’ Presidential. Despite a strong catalog and respected legacy in R&B, Elijah sought to reignite his momentum. Partnering with MPT Agency, his goal was to expand reach and prepare audiences for the deluxe version of his latest album.
Campaign Overview
MPT Agency developed a digital strategy to elevate Elijah Blake’s artistry across streaming, social, and video platforms. The campaign began by revitalizing his existing catalog, including fan favorites like I Just Wanna… (62.8 M streams) and Black and Blue (18.2 M streams), through optimized playlist placement, ad targeting, and refreshed creative storytelling.
Building on this foundation, MPT Agency executed targeted YouTube and TikTok initiatives to drive visibility around new singles such as Ghostbuster, Sugarwater & Lime, and Westside Story. A coordinated advertising rollout across North America, Europe, and Brazil ensured sustained visibility throughout the campaign.
Results
Spotify Growth: Expanded playlist reach to 12 million listeners, adding tracks to over 1,700 playlists.
Audience Engagement: Achieved 282,000+ monthly listeners with strong retention through algorithmic triggers and curated placements.
YouTube Performance: Generated 1 million+ total views across official music videos, including Ghostbuster (262 K) and Sugarwater & Lime (277 K).
TikTok Impact: Surpassed 9.9 million video views, 1.1 million likes, and 11.4% engagement rate, driven by creator collaborations and viral challenges.
Advertising Reach: Over 5.1 million people reached via in-feed and pre-roll ads; top markets included the U.S., U.K., France, and Brazil.
Radio Airplay: 2,200+ spins across 86 stations, including SiriusXM and regional R&B networks.
Playlist Features
Press Features & Interviews
