O.T & Elesia × 50 Cent
“Prayed Up” Single CampaignO.T & Elesia are a boundary-breaking music duo redefining global sounds with their signature blend of Afro-urban, hip-hop, and R&B influences. Elesia Iimura, a Japanese-Australian singer-songwriter and creative director, brings genre fluidity and striking visual artistry. O.T, a Nigerian-born artist and music executive based in Australia, delivers confident energy and cultural range.
Following their global success with Chooky featuring Busta Rhymes, the duo joined forces with 50 Cent and MPT Agency for their latest release, Prayed Up.
Campaign Overview
MPT Agency partnered with O.T & Elesia to execute a full-scale global rollout for Prayed Up, focusing on visibility, cross-platform storytelling, and audience expansion.
The campaign unified all creative assets, managed advertising spend, and executed manual DSP pitching for optimal playlist exposure. A structured content calendar drove consistent momentum through teasers, influencer activations, and behind-the-scenes releases.
Strategic PR outreach secured mainstream media coverage. The visual rollout highlighted the duo’s Australian roots and international artistry, blending cinematic visuals with strong narrative elements.
Results
YouTube: 9.1M+ views and 133K likes within 10 months of release.
Spotify: 1.6M+ streams across global markets, with continued growth.
Audience Expansion: Significant traction across Australia, the U.S., and Africa, strengthening O.T & Elesia’s international positioning.
Press Exposure: Confirmed coverage and outreach across Hot 97, Hip Hop DX, Vibe Magazine, Rolling Out, and The Breakfast Club NYC.
Engagement Impact: Surge in social interaction, link clicks, and audience retention across platforms.
Playlist Features
Press Features & Interviews
