Crystal Starr
“Part-Time Lover,” “Danny,” “Don’t Waste the Night,” “Too Late,” “Let Go” Singles’ RolloutTwo-time award-winning recording artist Crystal Starr, hailed by The Source Magazine as The Girl with the Golden Voice, has built a reputation as a powerhouse in modern pop music. With chart success, including Too Late reaching iTunes Top 14 and Good Times hitting #3 on the UK Commercial Pop charts, Crystal combines influences from icons like J.Lo, Alicia Keys, Tina Turner, and Whitney Houston into a sound uniquely her own.
Her live performances have captivated audiences worldwide, including headlining the Electric Forest Festival for over 60,000 fans. Crystal has shared the stage with Ariana Grande, Lady Gaga, Stevie Wonder, Kanye West, John Legend, Drake, Paul Stanley, and Kool & the Gang. She has also starred on Broadway in Baby It’s You, showcasing her stage presence.
Beyond performing, Crystal is an accomplished songwriter, producer, CEO, and philanthropist, founding Little Voices, a nonprofit supporting inner-city youth and children in foster care.
Campaign Overview
MPT Agency partnered with Crystal Starr to execute a full-scale digital, media, and fan engagement campaign for her latest singles: Part-Time Lover, Danny, Don’t Waste the Night, Too Late and Let Go. The campaign included YouTube optimization, monetization strategies, digital advertising, lyric and thumbnail video creation, and audience segmentation via A/B testing.
PR and media efforts included press kit development, high-tier digital media placements, targeted outreach to blogs and online outlets, and digital interviews. MPT Agency also handled fan engagement strategies, ensuring Crystal’s audience remained connected and her global reach expanded consistently.
Results
Streaming & Video Growth: YouTube optimization and targeted advertising increased views, engagement, and monetization across all singles
Press Coverage: Features and interviews in Cali Post, Billboard AR, The Los Angeles Tribune, and Galore
Fan Engagement: Audience segmentation and subscription campaigns expanded Crystal Starr’s fanbase worldwide
Brand & Media Recognition: High-tier press placements and digital interviews reinforced Crystal’s reputation as a rising pop icon
Social Impact Collaboration: Partnered with Safe Horizon, the largest victim services agency in the country, for her latest single — which focused on raising awareness about the song’s core social issue.
Press Features & Interviews
