Penomeco

Multi-Singles Release Campaigns

Country

South Korea, United States

Services Delivered

Influencer CampaignMusic MarketingPlaylistingSocial MediaStreaming

PENOMECO is one of South Korea’s most versatile and forward-thinking artists, known for his seamless fusion of R&B, hip-hop, and experimental pop. After releasing his breakout hit “BOLO”, he quickly gained international recognition, surpassing 50 million Spotify streams and 26 million YouTube views. His unique sound, combined with standout visuals and collaborations, positioned him as a new global face of Korean pop and urban music.

Campaign Overview

MPT Agency partnered with PENOMECO’s label to lead a global rollout for “BOLO” and additional singles including “KK”, supporting his transition from regional fame to international relevance.

The campaign combined creative direction, content strategy, influencer partnerships, and digital advertising to expand his visibility across the U.S., Europe, and Latin America, while maintaining his distinct artistic identity.

Creative Consulting: Oversight on visuals, content strategy, and cross-market positioning.
Playlisting & DSP Ads: Targeted placements across Spotify, YouTube, and Meta to increase Western reach.
Influencer Activations: U.S.- and Korea-based creators amplified visibility across TikTok and Instagram.
Cultural Partnerships: A&R support for upcoming collaborations with major American artists.
Tour & Brand Planning: Global promo rollout and early-stage coordination for live events and brand partnerships.

Results

Spotify Growth: Expanded reach to 7.2 million listeners, achieving 748,000+ monthly listeners and 416,000+ new followers during the campaign period.

Audience Engagement: Fan conversion rate rose to 55.6%, marking a +260% increase and boosting Spotify popularity to 55/100.

YouTube Performance: Surpassed 80 million total channel views, with “BOLO (feat. YDG)” reaching 26.5 million views and trending post-Squid Game feature.

TikTok Impact: Achieved 173% engagement rate, averaging 348 likes and 6 comments per video, outperforming similar-sized artists.

Social Media Growth: Grew Instagram followers by 172%, reaching 349,000+, and added 18,000+ new SoundCloud and 21,000+ Deezer fans through organic traction.

Advertising Reach: Campaign impressions exceeded 5 million across Spotify, YouTube, and Meta, with highest traction in the U.S., France, and South Korea.