Posted on January 3, 2023

Effective Tips To Make Your Music Known On Youtube

By Shawn Spence

There are millions of videos on Youtube and more than two billion people globally. It’s an extremely popular platform for promoting your music and for anything related to music marketing. Additionally, it’s the best platform to share and advertise your music videos! 

In this article, we will provide you with some tips on how to successfully advertise your music on Youtube.

Let’s dive in!

Utilize Youtube Ads To Improve Your Presence

Since commercials are so common on YouTube, this is the most apparent approach to promoting music there.

• YouTube ads are very customizable and can be displayed in a variety of locations.
• Direct links to your YouTube channel from ads that show up on the YouTube home page.
• Utilize a keyword tool to assist you since ads linked to particular keywords will show up when someone searches on YouTube. 
• Ads can be broadcasted before, during, and/or after a video.
• Ads are only displayed on mobile devices.

Feel free to test out several YouTube ad styles and monitor their results to see which one is most effective for marketing your music. You should always target your YouTube ads. Utilizing the tools provided by Google to assist users to acquire adverts will allow you to simply tame this instrument.

Get Your Youtube Channel Verified

Verification is a goal for several platforms, including Spotify, Apple Music, and/or Instagram, but Youtube is the one where it has the biggest influence. 

Verifying your Youtube channel frequently increases visibility and offers you special advantages:

• Enables you to get thorough statistics
• Increase your channel’s SEO
• Enables you to immediately market your merch and tours below your YouTube videos.

You must have at least three YouTube videos under your belt before you can ask to get your channel verified. After that, you can submit your request to the YouTube support personnel.

Create Content That Illustrates Your Music

You can anticipate discovering videos that accompany an artist’s songs on their Youtube account. These videos provide you the chance to visualize your world and demonstrate your commitment to your artistic endeavor.

You should upload at least one video to your channel because videos are supreme on YouTube. Particularly on YouTube, which continues to be a platform for music and entertainment, images and music are linked. Additionally, submitting a clip makes it the perfect video for Youtube Ads promotion.

Offer A Variety Of Content

Although there are many other ways to market your music on Youtube, as an artist, your Youtube channel is primarily used to upload and promote your new songs and music videos. The success of vlogs on the platform reflects the fact that users like to learn more about the lives of producers and artists. 

If you have the time and want, you may absolutely provide various video types on YouTube, such as vlogs, behind-the-scenes films, and videos about your musical influences. By doing so, you’ll be able to create a true online community for your musical endeavor. All of the extra content you provide helps to convey the story, which is crucial for boosting the popularity of your music and retaining listeners.

You can also develop curated playlists that your followers can access. You can create a playlist with songs you like by yourself or other artists. This is an excellent approach for your fan base to learn more about you and enjoy your music. Any independent musician using this as a promotional tool will increase their listenership and subscriber base.

Create A Connection With Your Audience

Increase your YouTube subscriber count and promote your music online by listening to subscribers and developing relationships with them. To start a conversation, we suggest that you “like” or “comment” on particular posts. 

You can simply manage your profile, create playlists, and respond to comments on the go with the Youtube Studio app!

Final Thoughts

If you want to learn more about music marketing and other services that can help you progress your musical career, be sure to visit our blog and follow us on Instagram.

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Posted on December 29, 2022

Best Practices to Maximize YouTube RPM

By MusicPromoToday

There are a few ways you can potentially earn more money on YouTube. YouTube marketing is not just dropping music videos.

Here’s a few:

1. Monetize your videos: To monetize your videos, you’ll need to enable monetization in your YouTube channel settings. You will also have to agree to YouTube’s monetization terms. Once you’ve done this, you can earn money from ads that run on your videos.
   
   The amount you earn will depend on a variety of factors, including the number of views your videos receive and the number of ads that are shown. Furthermore, note that not all videos will be eligible for monetization.
   
2. Grow your audience: The more people who watch your videos, the more opportunities you’ll have to earn money. Consider using keywords and tags in your video titles and descriptions to help your videos show up in search results.
   
   You can also promote your videos on social media or through collaborations with other creators. This is always a great idea. Because being social on social media matters!
   
   
3. Join the YouTube Partner Program: The YouTube Partner Program is a way for eligible creators to earn money from their videos through ads. To join, you’ll need to have at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months!
   
   If you meet these requirements and are accepted into the program, you’ll be able to earn a share of the ad revenue generated by your videos. This campaign will allow you to enable this easily if you have a music video to promote.

Did you know this?

RPM (revenue per thousand views) is a way to measure how much money you’re earning from your YouTube videos. It’s calculated by dividing your total revenue by the number of views your videos have received, and then multiplying the result by 1,000.

For example, if you earned $100 from your videos and they received 10,000 views, your RPM would be $10 ($100 / 10,000 views) x 1,000 = $10.

There are a few best practices you can follow to potentially maximize your YouTube RPM:

1. Create high-quality, engaging content: The better your content, the more likely it is to be shared and recommended by viewers. This can lead to more views and a higher RPM.
   
   
2. Use relevant keywords and tags: Using relevant keywords and tags in your video titles and descriptions can help your videos show up in search results + be recommended to viewers. You can call this SEO-ing your YouTube channel. You don’t have to be a genius to do this.
   
   Feel like you need help here? Drop us a note.on our Instagram or contact page.
   
   
3. Promote your videos: Share your videos on social media and consider collaborating with other creators to reach a wider audience.
   
4. Enable monetization and join the YouTube Partner Program: To earn money from your videos through ads, you’ll need to enable monetization in your YouTube channel settings and agree to YouTube’s monetization terms.
   
   If you meet the requirements, you can also join the YouTube Partner Program to potentially earn a share of the ad revenue generated by your videos.
   

2 Bonus Tips:

1. Use end screens and annotations to promote your channel and other videos: You can use end screens and annotations to promote your channel and other videos to viewers who have finished watching your current video.
   
   This can help increase your overall view count and potentially increase your YouTube RPM.
   
   
2. Experiment with different ad formats: Different ad formats, such as skippable and non-skippable ads, can have different RPMs. Experiment with different ad formats to see which ones perform the best for your channel. This is what promotes a music video through Google or YouTube or partner networks too.

How To Control the YouTube RPM & Earnings!

Keep in mind that the RPM you earn will depend on a variety of factors, including the number of views your videos receive, the number of ads that are shown, and the effectiveness of those ads.

Furthermore, there is no guaranteed way to increase your RPM, but following these best practices can help you create a strong foundation for earning money on YouTube.

Additionally, there is no guaranteed blueprint for achieving the highest RPM on YouTube, as the amount you earn will depend on a variety of factors such as the number of views your videos receive, the number of ads shown, and the effectiveness of those ads. However, there are a few best practices you can follow to increase your chances of earning a higher RPM.

1. Use YouTube Analytics:
   
   YouTube Analytics is a powerful tool that can help you understand how your videos are performing and identify areas for improvement. By analyzing data such as your watch time, audience retention, and revenue, you can get a better understanding of what’s working and what’s not, and make adjustments accordingly.
   
   
2. Engage with your audience:
   
   Moreover, building a strong, loyal audience is key to earning more money on YouTube. Engage with your viewers by responding to comments, asking for feedback, and promoting your videos on social media. This can help you build a community of engaged followers who are more likely to watch your videos and share them with others.
   
   
3. Experiment with different types of content:
   
   Different types of content can perform differently in terms of RPM. For example, educational or how-to videos may perform better than more entertaining or humorous videos. Consider experimenting with different types of content to see which ones perform the best for your channel.

YouTube RPM is Not A Guarantee

In conclusion, earning money on YouTube is not a guarantee and will depend on a variety of factors, it’s just like dealing with Spotify but a lot easier.

Did you know you can actually build subscribers WITHOUT dropping a music video? Head to one of our own YouTube shorts. This YouTube post generated more than half a million views, with no advertising or promotion. You can do the same.

By following these best practices and continually experimenting and adjusting your approach, you can increase your chances of earning a higher RPM.

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Posted on November 7, 2022

YouTube Introduces Unique @handle Feature

By Yvonne Martin

The online video-sharing and SM platform launched the @handle feature to simplify people’s online interactions and help them connect with each other faster and easier. The new feature allows creators to promote their YouTube presence and drive traffic to their profiles.

YouTube explained in a statement:

“Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle feature will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”

In the same way as its counterparts; Twitter, TikTok, and Instagram, the @handle feature will directly link people to the content you post and offer better branding opportunities by running as a unique channel URL. Until recently, custom channel URLs have only been available to Youtubers with 100 subscriptions and above. With this new addition, the app will make it accessible to all users no matter the number of subscribers.

@handle feature is also created to reduce copycat channels and stop scammers from replicating popular ones. With each channel having its own personal @handle feature, swindlers will have a hard time copying existing accounts. On a more fun note, the new feature will permit users to mention channels in comments, community posts, and video descriptions, “For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”

Channel owners must take into account that they have till November 14th to choose their own handle, otherwise, YouTube will assign them automatically, “Over the next few weeks, we’ll slowly open access for all YouTube channels to choose a unique @handle feature. If you don’t choose one by November 14th, we will begin assigning handles automatically based on your channel name (which you can change!).”

Just as YouTube wants to ensure the best service for its creators, MusicPromoToday also focuses on delivering all-around assistance to its clients. Providing aspiring and established artists with everything they need to further enhance their careers, MPT offers a wide range of services that help promote any musician’s online presence and digital footprint. 

If you’re interested in the latest music industry news and trends, go to MPT Blog and get ahold of the most recent developments. 

Watch the full guideline below:

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