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Posted on December 29, 2022

Best Practices to Maximize YouTube RPM

By MusicPromoToday
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There are a few ways you can potentially earn more money on YouTube. YouTube marketing is not just dropping music videos.

Best YouTube RPM Practices - image designed by MPT Agency

Here's a few:

  1. Monetize your videos: To monetize your videos, you'll need to enable monetization in your YouTube channel settings. You will also have to agree to YouTube's monetization terms. Once you've done this, you can earn money from ads that run on your videos.

    The amount you earn will depend on a variety of factors, including the number of views your videos receive and the number of ads that are shown. Furthermore, note that not all videos will be eligible for monetization.
  2. Grow your audience: The more people who watch your videos, the more opportunities you'll have to earn money. Consider using keywords and tags in your video titles and descriptions to help your videos show up in search results.

    You can also promote your videos on social media or through collaborations with other creators. This is always a great idea. Because being social on social media matters!

  3. Join the YouTube Partner Program: The YouTube Partner Program is a way for eligible creators to earn money from their videos through ads. To join, you'll need to have at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months!

    If you meet these requirements and are accepted into the program, you'll be able to earn a share of the ad revenue generated by your videos. This campaign will allow you to enable this easily if you have a music video to promote.

Did you know this?

RPM (revenue per thousand views) is a way to measure how much money you're earning from your YouTube videos. It's calculated by dividing your total revenue by the number of views your videos have received, and then multiplying the result by 1,000.

For example, if you earned $100 from your videos and they received 10,000 views, your RPM would be $10 ($100 / 10,000 views) x 1,000 = $10.

The YouTube RPM Blueprint - image designed by MPT Agency

There are a few best practices you can follow to potentially maximize your YouTube RPM:

  1. Create high-quality, engaging content: The better your content, the more likely it is to be shared and recommended by viewers. This can lead to more views and a higher RPM.

  2. Use relevant keywords and tags: Using relevant keywords and tags in your video titles and descriptions can help your videos show up in search results + be recommended to viewers. You can call this SEO-ing your YouTube channel. You don't have to be a genius to do this.

    Feel like you need help here? Drop us a note.on our Instagram or contact page.

  3. Promote your videos: Share your videos on social media and consider collaborating with other creators to reach a wider audience.
  4. Enable monetization and join the YouTube Partner Program: To earn money from your videos through ads, you'll need to enable monetization in your YouTube channel settings and agree to YouTube's monetization terms.

    If you meet the requirements, you can also join the YouTube Partner Program to potentially earn a share of the ad revenue generated by your videos.

2 Bonus Tips:

  1. Use end screens and annotations to promote your channel and other videos: You can use end screens and annotations to promote your channel and other videos to viewers who have finished watching your current video.

    This can help increase your overall view count and potentially increase your YouTube RPM.

  2. Experiment with different ad formats: Different ad formats, such as skippable and non-skippable ads, can have different RPMs. Experiment with different ad formats to see which ones perform the best for your channel. This is what promotes a music video through Google or YouTube or partner networks too.
YouTube RPM Factors - image designed by MPT Agency

How To Control the YouTube RPM & Earnings!

Keep in mind that the RPM you earn will depend on a variety of factors, including the number of views your videos receive, the number of ads that are shown, and the effectiveness of those ads.

Furthermore, there is no guaranteed way to increase your RPM, but following these best practices can help you create a strong foundation for earning money on YouTube.

Additionally, there is no guaranteed blueprint for achieving the highest RPM on YouTube, as the amount you earn will depend on a variety of factors such as the number of views your videos receive, the number of ads shown, and the effectiveness of those ads. However, there are a few best practices you can follow to increase your chances of earning a higher RPM.

  1. Use YouTube Analytics:

    YouTube Analytics is a powerful tool that can help you understand how your videos are performing and identify areas for improvement. By analyzing data such as your watch time, audience retention, and revenue, you can get a better understanding of what's working and what's not, and make adjustments accordingly.

  2. Engage with your audience:

    Moreover, building a strong, loyal audience is key to earning more money on YouTube. Engage with your viewers by responding to comments, asking for feedback, and promoting your videos on social media. This can help you build a community of engaged followers who are more likely to watch your videos and share them with others.

  3. Experiment with different types of content:

    Different types of content can perform differently in terms of RPM. For example, educational or how-to videos may perform better than more entertaining or humorous videos. Consider experimenting with different types of content to see which ones perform the best for your channel.

YouTube RPM is Not A Guarantee

In conclusion, earning money on YouTube is not a guarantee and will depend on a variety of factors, it's just like dealing with Spotify but a lot easier.

Did you know you can actually build subscribers WITHOUT dropping a music video? Head to one of our own YouTube shorts. This YouTube post generated more than half a million views, with no advertising or promotion. You can do the same.

By following these best practices and continually experimenting and adjusting your approach, you can increase your chances of earning a higher RPM.


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