Posted on January 3, 2023

Effective Tips To Make Your Music Known On Youtube

By Shawn Spence

There are millions of videos on Youtube and more than two billion people globally. It's an extremely popular platform for promoting your music and for anything related to music marketing. Additionally, it's the best platform to share and advertise your music videos! 

In this article, we will provide you with some tips on how to successfully advertise your music on Youtube.

Let’s dive in!

Utilize Youtube Ads To Improve Your Presence

Since commercials are so common on YouTube, this is the most apparent approach to promoting music there.

• YouTube ads are very customizable and can be displayed in a variety of locations.
• Direct links to your YouTube channel from ads that show up on the YouTube home page.
• Utilize a keyword tool to assist you since ads linked to particular keywords will show up when someone searches on YouTube. 
• Ads can be broadcasted before, during, and/or after a video.
• Ads are only displayed on mobile devices.

Feel free to test out several YouTube ad styles and monitor their results to see which one is most effective for marketing your music. You should always target your YouTube ads. Utilizing the tools provided by Google to assist users to acquire adverts will allow you to simply tame this instrument.

Get Your Youtube Channel Verified

Verification is a goal for several platforms, including Spotify, Apple Music, and/or Instagram, but Youtube is the one where it has the biggest influence. 

Verifying your Youtube channel frequently increases visibility and offers you special advantages:

• Enables you to get thorough statistics
• Increase your channel's SEO
• Enables you to immediately market your merch and tours below your YouTube videos.

You must have at least three YouTube videos under your belt before you can ask to get your channel verified. After that, you can submit your request to the YouTube support personnel.

Create Content That Illustrates Your Music

You can anticipate discovering videos that accompany an artist's songs on their Youtube account. These videos provide you the chance to visualize your world and demonstrate your commitment to your artistic endeavor.

You should upload at least one video to your channel because videos are supreme on YouTube. Particularly on YouTube, which continues to be a platform for music and entertainment, images and music are linked. Additionally, submitting a clip makes it the perfect video for Youtube Ads promotion.

Offer A Variety Of Content

Although there are many other ways to market your music on Youtube, as an artist, your Youtube channel is primarily used to upload and promote your new songs and music videos. The success of vlogs on the platform reflects the fact that users like to learn more about the lives of producers and artists. 

If you have the time and want, you may absolutely provide various video types on YouTube, such as vlogs, behind-the-scenes films, and videos about your musical influences. By doing so, you'll be able to create a true online community for your musical endeavor. All of the extra content you provide helps to convey the story, which is crucial for boosting the popularity of your music and retaining listeners.

You can also develop curated playlists that your followers can access. You can create a playlist with songs you like by yourself or other artists. This is an excellent approach for your fan base to learn more about you and enjoy your music. Any independent musician using this as a promotional tool will increase their listenership and subscriber base.

Create A Connection With Your Audience

Increase your YouTube subscriber count and promote your music online by listening to subscribers and developing relationships with them. To start a conversation, we suggest that you "like" or "comment" on particular posts. 

You can simply manage your profile, create playlists, and respond to comments on the go with the Youtube Studio app!

Final Thoughts

If you want to learn more about music marketing and other services that can help you progress your musical career, be sure to visit our blog and follow us on Instagram.

Join our weekly newsletter

Music related articles every week in your inbox

We promise not to spam you. You can unsubscribe at any time.

Posted on November 7, 2022

YouTube Introduces Unique @handle Feature

By Yvonne Martin

The online video-sharing and SM platform launched the @handle feature to simplify people’s online interactions and help them connect with each other faster and easier. The new feature allows creators to promote their YouTube presence and drive traffic to their profiles.

YouTube explained in a statement:

“Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle feature will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”

In the same way as its counterparts; Twitter, TikTok, and Instagram, the @handle feature will directly link people to the content you post and offer better branding opportunities by running as a unique channel URL. Until recently, custom channel URLs have only been available to Youtubers with 100 subscriptions and above. With this new addition, the app will make it accessible to all users no matter the number of subscribers.

@handle feature is also created to reduce copycat channels and stop scammers from replicating popular ones. With each channel having its own personal @handle feature, swindlers will have a hard time copying existing accounts. On a more fun note, the new feature will permit users to mention channels in comments, community posts, and video descriptions, “For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”

Channel owners must take into account that they have till November 14th to choose their own handle, otherwise, YouTube will assign them automatically, “Over the next few weeks, we’ll slowly open access for all YouTube channels to choose a unique @handle feature. If you don’t choose one by November 14th, we will begin assigning handles automatically based on your channel name (which you can change!).”

Just as YouTube wants to ensure the best service for its creators, MusicPromoToday also focuses on delivering all-around assistance to its clients. Providing aspiring and established artists with everything they need to further enhance their careers, MPT offers a wide range of services that help promote any musician’s online presence and digital footprint. 

If you’re interested in the latest music industry news and trends, go to MPT Blog and get ahold of the most recent developments. 

Watch the full guideline below:

Join our weekly newsletter

Music related articles every week in your inbox

We promise not to spam you. You can unsubscribe at any time.