How To Utilize Spotify Wrapped 2022 As A Musician?
By Yvonne Martin
The time has come! Spotify Wrapped will now let you see a "snapshot" of your entire year! We all eagerly await the announcement of the music we've been listening to during the previous year.
As Spotify Wrapped summarizes your musical year, it shares your favorite musicians, tracks, genres, artists to explore, and even your moods.
Thousands of people share their "Wrapped" every year in what started as a viral marketing campaign in 2016 and has since grown into a significant event for music lovers and social media users.
When Will Spotify Wrapped 2022 Be Released?
Launching a website promoting the feature and making a data-sharing hint:
“Wrapped is a deep dive into the music and podcasts that defined your 2022. Keep listening to what you love, and we’ll shout when it’s ready.”
Spotify discontinued the function in recent years at the beginning of December; in 2021 it was done so on December 1 and 2020 on December 2. Consequently, it won't be long before you may hear how your music is summarized in 2022.
How To Access Spotify Wrapped 2022
Your Spotify Wrapped 2022 can be accessed here. Additionally, it will be shown on your homepage, and you'll probably get a notification when it's prepared for viewing.
Why The Last Two Months Of The Year Are Not Included In Spotify Wrapped 2022 Results?
The last two months of the year are not tracked for Wrapped, as Spotify previously said on Twitter, saying:
“We’re afraid that listening to a bunch of stuff right now will not make any difference to this year’s or next year’s Spotify Wrapped. This is because it only covers from January 1 to October 31. Hope this clears things up.”
Although they have not yet provided a concrete explanation, many believe it is because it is the holiday season and people begin to play Christmas music nonstop as soon as Halloween is over.
Others believe it is simply because the company wants to give themselves enough time to get the app and your results ready for the end of the year.
A Complete Checklist Of Actions You Should Take Now
With Spotify Wrapped 2022, hundreds of millions of listeners from all over the world get together to discuss the songs that helped shape their year. Spotify is bringing Wrapped the biggest one yet in 2022 and giving fans new ways to interact with the musicians they most frequently listened to.
Upload A Video For Your Top Listeners
Personalize your message with a video. Thank your best listeners for making this year's celebration possible. Make a 30-second clip to share with your audience what their support means to you in 2022.
Express gratitude to your audience.
Hint at upcoming projects.
Share a memorable moment from the last year.
Before November 18th, upload your video through Spotify for Artists for a chance to be included in your fans' 2022 Wrapped experience on Spotify.
How To Accomplish This:
Use a smartphone device to record a vertical, under-30-second "thank you" video.
Ensure that your video is free of music, singing, or lyrics; explicit material; brand or logos; and additional text, graphics, or filters.
Upload using the desktop web or Spotify for Artists app.
Advertise Your Merch
Make your newest merch the spotlight at Wrapped in 2022. This year, Spotify will use its Wrapped experience to advertise your merchandise to your most devoted followers via email, Spotify, and other channels.
How To Accomplish This:
Connect Spotify for Artists to your Shopify store.
Use Shopify to publish new or exclusive merch to the Spotify Sales Channel.
Are there any upcoming tour dates? Let your followers know when and where they can join you in toasting a fantastic year. This year, Spotify will be presenting tailored concert recommendations to your most devoted listeners in this year's Wrapped. Encourage your audience to switch from streaming to front-row screams.
How To Accomplish This:
Add your concerts to one of Spotify's affiliate sites.
Make sure the dates in the “On Tour” part of your artist profile are accurate by checking your artist profile.
During Wrapped, Spotify will let your best listeners know about your upcoming concerts.
To get your shows and concerts listen, click here.
Encourage Your Fans To A Cause
The edition of Wrapped is ideal for rallying followers around a fundraising objective. Use Fan Support to raise money for a worthy cause you support or to gather end-of-year tips during a season known for generosity and demonstrating affection.
How To Accomplish This:
Create a fan support link on your profile using Spotify for Artists' fan support feature.
Obtain money through one of Spotify’s fundraising partners.
You cannot argue against technical advancement, as MPT Agency has seen throughout history in all industries. If simply for fan convenience or visibility, all artists need to be available on all platforms.
MPT Agency helps you automate and optimize your music listening experience. Check out our blog to learn more about the latest industry news and make sure to follow us on Instagram for additional music marketing-related updates.
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Posted on October 6, 2022
How Playlist Promotions work and Calculating The Results
By John Reynolds
You get a lot of insights from social platforms but how to calculate playlist promo and results is still tricky.
A performing, recording, or independent musician has a 5% chance to live solely off their music. This includes musicians who live with their family unit. Those who are a part of a large music label, and finally the ones who spend at least 30% of their working hours performing in venues, bars, and everything in between.
The stereotype of the starving artist has seldom changed over the last century. However, the hope digital outlets generate has given musicians of this generation a leg up on their senior counterparts.
CD sales and demo tapes dominated the revenue stream only 30 years ago. Today the individual track, the stream, the view, and finally the live show, are inescapable reaching one's fans and monetizing a career.
In light of this new form of digital dominion, the industry of playlist curators exploded and is the main gateway for artists to get their music out.
Riddled with bot accounts the market is difficult to navigate. Yet, there is hope if you find the right agency to rummage through the fraudulent accounts.
Playlist marketplaces are important to engage in Playlist Promotion
Playlist marketplaces are a jungle of questions for most artists. Will the streams count, will they lead to more, and is it really worth it? Usually composed of a shadowy SEO-jammed website with user-friendly buy buttons, playlist marketplaces are in the grey zone of the music promotions tool kit.
As buying views is pretty controversial on account of bot accounts and automation, the proper way of addressing playlist curators is the classic pitch, which an artist can do via submission portals or directly by finding the owner of the playlist in question.
Not always the simplest method, nor does it usually garner a lot of response, but if your music is fly, your pitch is clean and your timing on when you sent the message was properly throughout, you should expect at least a 15% positive response rate. Which is not bad, considering it's a question of numbers. The more playlists you are on, the more views or streams you get.
The Reality of Streaming Royalties
Despite streaming making up over 60% of all redistributed revenue in the music industry, the average artist will be making under 1000$ a year from streaming. In the case of Spotify, arguably the largest streaming platform in the world, a recent study by Forbes demonstrated that from their 7 billion dollars of royalty payouts, 28% of the artists received over 10 000$.
Now, that might seem like a lot, but consider that the 28% includes label artists, superstars, film scores, and legacy artists that have spent decades making a career. This essentially means that they are most likely equipped with a promotional or marketing team, that monitors, tracks, and adjusts their reach metrics to maintain a steady flow of listeners and onboard new fans.
How to Calculate Playlist Promo and Results
Calculating Playlist Promotion Campaigns
So, let’s do some calculations. At an average market payout of 0.006325 $ / stream, 159 000 streams would gross roughly 1000 USD, which means to reach that 10k revenue milestone an artist would need to generate close to 1,59 million views in the first year of their Spotify career.
With Spotify advertising starting at 250 USD per ad campaign, and pseudo-view marketplaces selling 10k views for an average of 50 USD, an artist would be able to hit 100k views with roughly 750 USD. Assuming that they would make an extra 30% viewership count due to the ad push, 130k views would have an average cost of 0.005769 $, at a margin of roughly 8% grossing 822.25 USD a profit of 72.25 USD. Following the numbers, the average value of your first batch of streams is 0.000556 $. That's right, dollars, not satoshi’s.
Streamlining your work and pushing with paid advertising is an option. But at an 8% margin, not counting the risk, the time, the constant monitoring, and the artists' scalable popularity, which needs to break through the industry's saturated market, it is not a good business case and does not offer a livable wage for anyone.
Creative Time
Firstly it is important to realize that your chances of reaching monetization amounts with a laissez-faire attitude on streaming platforms like Spotify are slim to none. All streaming platforms are marketing or promo dependent if you want to use them as a source of revenue, rather than just another profile. According to Spotify, 57 000 of its nearly 10 million creators represent over 90% of the streams, and therefore its royalty redistribution
Marketing Time
The rule of thumb for most professional artists is 50 / 50, 50% of the time you market and build your brand, and 50% of the time you make your art; fair enough. But this means your learning curve, the trial, and error of target markets, the engagement analysis, and of course the adaptation of your strategy can only be done during 50% of your waking & working hours.
If algorithms were that simple to adapt to, there wouldn't be a 50 billion $ market cap in music marketing technology. The reality of the situation is that without professional help or some type of technological literacy, you are basically shooting in the dark hoping to hit a fly on the nose. Reliant on fan 2 fan engagement, the artist without a team nor the digital know-how is setting themselves up for failure and is unfortunately caught in the blaze of hopium offered by most platforms.
Taking into account that a salary of 10 - 30k USD may be an upper or middle-class income for the developing world, but in all major North American and European cities, where the average rent is between 1000 - 1800 USD, an annual income under 30k means you are spending over 50% of your net on basic housing before taxes and food are even brought into the mix.
Needless to say, if this is your only income, you are stuck in a literal poverty cycle and will most likely be going through serious financial stress as life is far from being a predictable path.
To stream or not to stream why it matters when you calculate playlist promo?
For MPT Agency, all industries throughout history have demonstrated, you cannot challenge technological innovation. All artists should be present on all streaming platforms, be it only for the visibility or convenience factor for fans. The one they ultimately choose to use in their conversion funnel is dependent on the artists' budget, their time metrics, and of course, their understanding of the algorithmic ecosystem that governs the how's and why’s of visibility.
Paying for streams can be a part of larger campaigns the artist adopts in their path to success, but in no way, shape or form should it be the be-all and end-all of their exposure strategy.
Make sure you check our blog about influencers who can be a huge help to your playlist campaign. We regularly post key artist content so make sure to follow us on Instagram for more music marketing-related updates.
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Posted on September 8, 2022
The Ultimate Step By Step Guide To Streaming Platforms For Musicians
By Barbara Drews
How does one define the ultimate step-by-step guide to streaming?
Streaming services like Spotify, Apple Music, Deezer, Pandora, Tidal, YouTube Music, and Amazon Music are well-known for paying artists when their music is played. But most of us are unaware of the technicalities behind how those payments really operate, which can occasionally result in misunderstandings.
For the same amount of streams, not all artists will necessarily be paid equally.
Let's get started by analyzing the key concepts that govern how music artists get compensated through music streaming.
Let’s get right into it!
How To Choose The Best Streaming Platform?
You should choose the music streaming services that will provide you with the ideal listening experience. selecting one that offers you music in a method that enables you to have a special satisfaction.
We have tried to simplify the decision-making process when selecting the top music makers app online in our assessment of the finest streaming services for artists. Using these five standards, we came up with five streaming services for musicians:
Pricing and Subscription Plans
One facet of the business is that most streaming services for artists use a freemium business model. While the essential streaming functions are available without charge, a membership is required to access the premium plans subsequently.
You'll see that regardless of your choice, you can still take use of the essential elements that guarantee a fantastic streaming experience. When you subscribe to the premium plan, you'll appreciate the basic plan so much that you'll want more.
User Experience
Pricing is vital, but usability is as critical. Who wouldn't want to use a stylish, appealing app to listen to music or podcasts? We need to give users more consideration and importance than mere appearances.
You shouldn't have any trouble finding your way around despite the fact that it's a music library. Whatever music streaming service you use, it must provide library sorting options, a navigation bar, a search bar, etc.
Music Discovery
Your musical tastes should be expanded by the distinctiveness that streaming services for musicians provide.
Expert music curators are also engaged, even if the online music makers' app uses computer algorithms to customize this music to your tastes. In the end, a combination of human judgment and computer algorithms leads to the musical output you'll like.
Content Library And Variety
Nowadays, streaming services for musicians provide more than simply music. They are growing their selection of audiobooks, podcasts, live radio broadcasts, live streaming, ASMR, and other content.
Streaming applications are well worth the money you spend on a subscription when they provide this diversity. On the app, there's always something to keep you interested.
That's not even mentioning the expanding music repertoire on streaming services. The features available on these platforms are inconceivably endless.
Streaming Quality
This often depends on the subscription plan you are on. Free and premium plans differ from one another. Free plans might not go above 128 kbps, but expensive plans might go up to 320 kbps, and HD plans can give up to 9,216 kbps.
The audio quality improves with greater bitrates.
What Music Streaming Services Pay Artists
There are currently several streaming services that provide unrestricted access to a wide variety of musical genres. Even if the quality of these streaming services for artists varies, these are excellent times for fans of music since there is tremendous competition.
In order to provide all the aspiring artists out there who want to make money from their skills some much-needed clarity, today we're diving into the complex topic of revenue per stream.
One of the first players, Tidal actually ruled it like a king.
On Tidal, there is a growing collection of tracks and music videos that will keep you fascinated and entertained. There is a 30-day trial period available if you're not sure if Tidal can satisfy your music needs.
Depending on what you need, there are four different audio quality levels available, ranging from 96 to 9,214 kbps.
We may also conclude that Tidal has a simple, effective design that makes it easy for you to navigate the app.
With special music-finding tools, a huge content collection, and top-notch audio quality, Disctopia is targeted toward independent music and podcasts. There are roughly five plans: the Agency plan, Free, Basic, Creative, and Creative+.
Along with its expanding music collection, Disctopia is quickly establishing itself as a podcasters' haven.
Let's now discuss Disctopia's slick, lag-free, and vibrant user interface. Even while you'll adore the UI as it is now, there are constant upgrades being made to the bells and whistles.
The purpose of this content is to provide you with more alternatives when it comes to music streaming services. Twitch, a website that allows artists to stream live, is added to the discussion.
As an artist, Twitch enables you to stream live and directly to your audience. No other network lets you develop a personal relationship with your audience the way Twitch does. Your streams may be self-scheduled whenever it's convenient for you.
In essence, Twitch is a streaming platform that gives you the opportunity to develop into the artist you've always wanted to be.
How Much Do Music Streaming Platforms Pay per Stream?
There are thousands of music streaming services available, from industry heavyweights like Spotify to specialized offerings like Tidal. Because each platform has a different price structure, selling proposition, and user base, the amount of money artists make from each stream varies.
The amount of compensation that streaming services provide to the artists they feature will be covered in this section.
Apple Music
With over 72 million active users in 2020, Apple Music will trail only Spotify as the second-most popular music streaming service in the United States. The business has made it known that its typical compensation per stream is $0.01 in public.
The artists' pockets do not, however, instantly get that one cent. Like other significant streaming services, Apple Music uses a pro-rated approach that gives music companies a random 52% of the platform's ad income.
Deezer
By no means the most well-known music streaming service, Deezer boasts more than 14 million monthly users, with half of them paying members.
The business said that its "Pay who you play" user-centric payment system aims to properly compensate artists. As a result, if a subscriber pays and only listens to one artist each month, their whole membership price will be given to that artist (with a minor platform fee reduction).
However, depending on who you talk to, Deezer's per-stream compensation fluctuates greatly. T-Pain, for instance, previously stated that Deezer pays about $0.0064 for each stream, although other musicians might receive as little as $0.0011.
Once more, this is dependent on a variety of variables, including location & subscription.
Spotify
Spotify, the most popular music streaming service with over 200 million active users per month, has a rather negative reputation for paying out artists.
Artists can make as low as $0.0033 per stream, according to a 2020 Business Insider report, however, the firm has not yet disclosed specifics regarding its payment structure.
Furthermore, not even all of it gets to go to the artists. Only around 70% of the overall earnings get to the artist directly. The remaining 30% is absorbed by the platform itself.
Now that you’ve learned how much each streaming platform pays its artists, you should be able to pick one that’s in your favor!
At MPT Agency, we will help you get your music heard! We will assist you in building your fanbase via the best music streaming services and guide you in choosing one that is the most efficient for your campaign. To find out what other services can improve your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on June 1, 2022
Why Getting On RapCaviar Matters in 2022
By Shawn Spence
Streaming music services have revolutionized the way people listen to music. Listeners now spend over half of their time on Spotify listening to playlists created by themselves or curated by Spotify's editors. As a result, every artist aspires to be featured on popular playlists such as Rap Caviar.
Spotify's RapCaviar is the current gold standard in playlists. It has over 10.5 million followers and combines Spotify's basic audio playing with a selection of hand-picked visuals. With RapCaviar, Spotify has created an economic moat. The size of the playlist is a benefit that indicates power since it leads to more features, larger artists highlighted, and more data.
Why Is It Essential For An Artist To Get On RapCaviar?
#1 Peak Playlists
RapCaviar is the pinnacle of what a playlist can be, having grown from a small curated list to a huge internet presence.
#2 Massive Exposure
By hopping on the RapCaviar playlist, you’ll gain hundreds of thousands of new listeners, and hopefully, potential fans.
#3 Streaming Payments
Streaming payments can be small for each stream, but when you begin to add those zeros, things can change real fast.
How To Get Recognized?
If you want to get recognized, make sure you capture Spotify's marketing team's attention. Shoutouts to Spotify on the regular. Make it interesting by tweeting them. Tag them in your stories, and make sure your tweets and comments are original and varied. Spotify is a big fan of creativity and originality.
Want To Know A Secret Weapon?
While getting on RapCaviar is difficult nowadays unless you're a mainstream hip hop or rap artist, there’s something you can do to enhance your chances.
Get on user-created playlists!
It may be simple, but it can lead to genuine fans listening to your music. You should start small and work your way up.
Putting It All Together
There is no such thing as an instant hit on the Billboard charts. Strive for greatness, dream big, and intelligently invest your time and effort. If you keep this approach for the long haul, you'll have a bright future.
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Posted on May 30, 2022
10 Things You Should Do As Soon As You Sign Up for Music Distribution
By Yvonne Martin
You don't want your new single to only be available on Spotify and Apple Music when you release it. You want people to care. Every new release should be a stepping stone in your career, allowing you to reach more audiences and earn more royalties.
It's time to advertise and market your new tunes!
Claim Your Artist Profile On Streaming Platforms
You'll want to claim and personalize your accounts to create the greatest first impression possible.
Get Your Spotify Release Radar Placement
This will allow you to add extra music information like genre, mood, and "sounds-like" artists, increasing the likelihood of your music being suggested to the proper listeners.
Upload A Spotify Canvas Before The Release
Canvases have been shown to enhance all types of streaming engagement metrics since we're driven to graphics.
Market Your Music With Show.co
This will result in growing your Spotify following, drive streams and saves on Spotify, grow your email list, boost YouTube video views, run fan contests, and much more.
Enter Your Lyrics With MusixMatch
Make sure you're authenticated on MusixMatch, then post your lyrics and sync your words with the audio when your music is ready.
Professionalize Your Music Publishing Rights
You hold the music publishing rights to your songs if you compose original music. A publishing administrator will assist you to put those rights to work.
Monetize Your Music Across Social Media Platforms
By doing so, you'll get paid for the use of your song in videos on those sites, even if they were made or posted by others.
Register With SoundExchange
If your music is played on the internet or satellite radio, you are due extra digital performance royalties. SoundExchange will collect the funds and distribute them to musicians and performers.
Refresh Your Web Presence
Update your online presence with new music announcements, new photos, videos, updated bios, and many more.
Plan To Promote
Prepare as much as you can, as early as you can.
There's a lot to accomplish in order to get the most out of your upcoming release. However, if your music hours are limited, these items should offer you a clearer notion of what to focus on.
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