The Ultimate Guide To Influencer Marketing For Musicians for 2023
By Shawn Spence
How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media.
It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this.
Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.
The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd?
That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.
Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance.
In today's digital age, musicians have more opportunities than ever to reach a wider audience and connect with their fans. One of the most effective strategies for achieving this is influencer marketing. By partnering with influential individuals in their niche, musicians can amplify their brand, increase their reach, and engage with a targeted audience. This comprehensive guide will walk you through the key steps and strategies for successfully utilizing influencer marketing in 2023.
1. Introduction to Influencer Marketing
Influencer marketing refers to the practice of leveraging the popularity and influence of individuals on social media to promote products or services. For musicians, this means collaborating with influencers who have a substantial following and influence in the music industry or related niches. Influencer marketing offers musicians a unique opportunity to tap into the engaged audience of these influencers and gain exposure to new fans.
2. Identifying the Right Influencers
To get started with influencer marketing, it's crucial to identify the right influencers who align with your music and target audience. Start by understanding your target audience and the platforms they frequent. Research and find influencers who have a significant presence in these platforms and cater to a similar demographic. Look for influencers who have high engagement rates, as this indicates an active and responsive audience.
Follower Count:
This metric indicates the number of people who follow the influencer's social media account(s). A higher follower count generally suggests a larger potential reach for your music.
Reach:
Reach refers to the estimated number of people who see an influencer's content. It takes into account factors like the influencer's follower count, the platforms they use, and the visibility of their posts.
Engagement Rate:
Engagement rate measures how actively the influencer's audience interacts with their content. It includes metrics such as likes, comments, shares, and saves. A higher engagement rate typically indicates a more engaged and responsive audience.
3. Building Relationships with Influencers
Once you've identified potential influencers, it's essential to approach them professionally and build strong relationships. Personalize your outreach by mentioning specific aspects you admire about their work. Offer value to the influencer, such as exclusive content, concert tickets, or a chance to collaborate. Building a mutually beneficial partnership will increase the chances of influencers being interested in promoting your music.
4. Crafting an Effective Influencer Marketing Strategy
Before embarking on influencer marketing campaigns, it's vital to develop a comprehensive strategy. Set clear goals and objectives for your campaigns, such as increasing brand awareness, boosting album sales, or driving traffic to your website. Define your target audience precisely, as this will help you tailor your content and choose the most suitable influencers. Create a content plan that outlines the types of collaborations you want to pursue, whether it's sponsored posts, product placements, or live performances. Determine your budget for influencer partnerships, considering factors such as the influencer's reach and engagement, as well as the scale of the campaign.
5. Collaborating with Influencers
When collaborating with influencers, it's crucial to negotiate terms and agreements that benefit both parties.
Clearly define the scope of the collaboration, including the number of posts, the content format, and the timeline.
Provide influencers with creative freedom to showcase your music in a way that resonates with their audience.
Incorporate influencers' content into your marketing campaigns to amplify their reach and engage with their followers.
6. Leveraging Social Media Platforms
To maximize the impact of influencer marketing, choose the right social media platforms for promotion. Consider the demographics and preferences of your target audience. Optimize your social media profiles and content to reflect your brand and appeal to potential fans. Engage with the audience and the followers of the influencers you collaborate with by responding to comments, running contests or giveaways, and actively participating in conversations.
Age: Determine the age range of your target audience. Are you targeting teenagers, young adults, or a specific age group? This information helps you select influencers and platforms that cater to that particular age range.
Gender: Understand the gender distribution within your target audience. Depending on the genre and style of your music, you may want to focus on specific genders or ensure that your marketing efforts are inclusive to all genders.
Location: Identify the geographic locations where your target audience is concentrated. This information helps you choose influencers who have a strong presence in those regions or consider local marketing strategies specific to those locations.
Interests: Explore the interests and hobbies of your target audience. Are they fans of a particular music genre, fashion, lifestyle, or other related topics? This knowledge can help you align your influencer partnerships and content with the interests of your audience.
Online Behavior: Consider the preferred social media platforms and online behavior of your target audience. Do they spend more time on Instagram, TikTok, YouTube, or other platforms? Understanding their online behavior allows you to focus your influencer marketing efforts on the platforms where your audience is most active.
Consumption Habits: Determine how your target audience consumes music and engages with content. Do they stream music on platforms like Spotify or Apple Music? Do they actively search for new music on YouTube or rely on social media recommendations? This information helps you optimize your influencer marketing strategy and choose the appropriate channels to promote your music.
7. Measuring and Analyzing Influencer Marketing Campaigns
To evaluate the effectiveness of your influencer marketing campaigns, track key performance metrics. Monitor the reach and engagement of influencer posts, such as likes, comments, and shares. Evaluate the impact of influencer collaborations on brand awareness and reach, as well as on website traffic and conversions. Analyze conversion rates and sales attributed to influencer marketing efforts to assess the return on investment.
Engagement: Evaluate the engagement metrics of influencer posts, including likes, comments, shares, and saves. These metrics show how actively the audience interacted with the content. Higher engagement levels indicate a more involved and responsive audience.
Brand Awareness: Assess the impact of influencer collaborations on brand awareness. This can be measured through brand mentions, hashtag usage, or tracking increases in brand searches or social media mentions related to your music.
Website Traffic: Monitor the website traffic generated from influencer marketing efforts. Track the number of visitors, session duration, page views, and bounce rate to understand the level of interest and engagement with your music among the influencer's audience.
Conversions: Analyze the conversion metrics associated with your influencer campaigns. This includes tracking the number of leads, downloads, purchases, or any desired actions taken by the audience as a result of the influencer's promotion.
Return on Investment (ROI): Assess the financial impact of influencer marketing by measuring the ROI. Calculate the revenue generated or costs saved through influencer collaborations and compare it to the investment made. This will help you determine the effectiveness and profitability of your influencer marketing campaigns.
8. Avoiding Common Influencer Marketing Pitfalls
While influencer marketing can be highly beneficial, it's important to be aware of potential pitfalls. Ensure transparency and disclosure by clearly stating sponsored content and partnerships. Be cautious of fake influencers and inflated follower counts, as these can harm your brand's reputation. Maintain authenticity and credibility by collaborating with influencers who genuinely align with your music and values.
9. Future Trends in Influencer Marketing for Musicians
As technology and social media continue to evolve, it's crucial to stay updated on emerging trends in influencer marketing. Keep an eye on emerging social media platforms that might provide new opportunities to connect with fans. Consider the growing influence of micro-influencers, who often have highly engaged audiences within specific niches. Embrace the rise of video content and live streaming as powerful tools for connecting with fans. Explore the potential of leveraging virtual and augmented reality experiences to create immersive music-related content.
10. Conclusion
Influencer marketing has become an integral part of the musician's toolkit in 2023. By leveraging the influence and reach of relevant influencers, musicians can amplify their brand, expand their fanbase, and ultimately achieve their goals. Remember to carefully identify the right influencers, build strong relationships, and craft an effective strategy. Collaborate with influencers authentically, leverage social media platforms, and measure the impact of your campaigns. Stay updated on future trends to remain ahead in the dynamic world of influencer marketing.
FAQs (Frequently Asked Questions)
1. How do I find the right influencers for my music?
Finding the right influencers involves understanding your target audience and researching influencers who cater to a similar demographic. Look for influencers with high engagement rates and a genuine connection to the music industry.
2. How can I approach influencers professionally?
When approaching influencers, personalize your outreach and mention specific aspects you admire about their work. Offer value in the collaboration and show genuine interest in building a mutually beneficial partnership.
3. How do I measure the success of influencer marketing campaigns?
Measure the success of your influencer marketing campaigns by tracking key metrics such as reach,engagement, website traffic, and conversions. Monitor the impact on brand awareness and assess the return on investment to determine the effectiveness of your campaigns.
4. What should I look out for to avoid fake influencers?
To avoid fake influencers, pay attention to engagement rates, follower growth patterns, and the quality of their interactions. Look for genuine and consistent engagement with their audience, rather than inflated follower counts.
5. How can I leverage emerging trends in influencer marketing?
Stay informed about emerging social media platforms and trends to identify new opportunities for connecting with fans. Embrace the power of micro-influencers, video content, and live streaming. Explore the potential of virtual and augmented reality to create immersive music experiences.
6. How important is transparency and disclosure in influencer marketing?
Transparency and disclosure are crucial in influencer marketing to maintain trust and credibility with your audience. Clearly state when content is sponsored or in partnership with an influencer to ensure transparency and compliance with advertising regulations.
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Posted on November 14, 2022
What Are The Social Media Predictions For 2023?
By John Reynolds
Predicting what could happen next is challenging, but we will try with our 2023 forecasts for each of the big social media platforms. Without a doubt, TikTok and Meta both maintained their slow declines. On the other hand, Twitter is now going through a management change that can result in anything. So what can we anticipate for the social media predictions of 2023?
With everything going on, predicting what could happen next is challenging. But, we will try with our 2023 forecasts for each of the big social applications.
Although no one can predict the future with certainty, we are more tuned in than others to the most recent improvements. And while you will not find any brain-reading predictions of the far future in this article, you will find some realistic and likely prospective developments that might affect you over the course of the following year.
So let us get started!
Facebook
Big Blue, Zuckerberg's first social app, was once everyone's favorite social media platform. Facebook has had a difficult year. From losing popularity with young users to losing advertising revenue to Apple's ATT upgrade. Not to mention going through an identity crisis in the wake of TikTok's change.
Facebook has been the most affected platform as TikTok's short-form, the algorithm-led approach has shifted consumer patterns across the board. Nonetheless, Zuck and Co. claim that they have a strategy to turn things around.
Social Media Predictions For Facebook
More Content Suggested By AI
TikTok is the source of the AI-governed pattern. In other words, it prioritizes giving you the greatest user-generated content.
Zuckerberg clarified this point in a recent interview with The Verge, stating:
“What’s basically going to happen is that, over the next year or two, we’ll start showing more recommended content in the Feed. And we’ll know that we’re doing a good job because the content, in the beginning, is going to displace some other content, and either displacing that content is going to lead to negative feedback from people, and lead to people connecting with each other less in all the metrics that we focus on, or it will actually lead to people connecting more and being more satisfied with the product.”
Avatar Integration
By incorporating its digital avatars into additional locations inside the app, Meta hopes to increase interest in the metaverse. This way, avatars will be crucial components of engagement.
Instagram
Instagram is anxious to stay ahead of TikTok and is mimicking it at every opportunity. This strategy appears to have been successful so far since the app announced that it has 2 billion monthly active users.
What is expected to happen next on Instagram is as follows…
Social Media Predictions For Instagram
Instagram serves as a vital link between the physical world and the metaverse. Hence, the company is eager to develop stronger systems for artists.
In light of this, anticipate the addition of the following content production methods on Instagram in 2023:
Augmented reality (AR) posts
3D content
NFT art
Interactive ads
Twitter
Twitter is the most difficult scenario to foresee since, under incoming Chief Elon Musk, who knows what will happen next? Nothing from Twitter's past truly establishes any patterns, therefore anything is conceivable.
These predictions might thus be totally incorrect, but based on what Musk has so far demonstrated…
Social Media Predictions For Instagram
Musk has consistently stated that he wants to increase Twitter's revenue through subscriptions while also adding a layer to get rid of bots. This, unfortunately, is a crucial component of his strategy.
Many businesses would probably pay for this service if Musk's new team took tips from these tools.
The tools will be incorporated into an upgraded Twitter Analytics offering.
The tools will be offered as a service along with access to its current range of Professional Profile display settings.
LinkedIn
Throughout the year, LinkedIn continues to report "record levels" of interaction. Now, they appear to include an increasing number of non-professional postings and updates.
Social Media Predictions For LinkedIn
In any case, LinkedIn is eager to continue expanding, so in 2023 you can anticipate the site offering additional information to assist job seekers.
In 2023, expect LinkedIn to continue with additional guidelines on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing listed opportunities.
TikTok
The most popular app right now is also, perhaps, the most controversial one. This is not so much because of the material it amplifies as it is because of its assumed or actual ties to the Chinese Government, which keeps the app under intense political inspection.
Social Media Predictions For LinkedIn
This might recur in 2023, forcing TikTok to more clearly isolate its data, which could result in a number of issues for the app. Could it really be prohibited in the United States and other countries? That continues to appear like a very likely scenario…
Last Words Of Advice From Your Friends At MusicPromoToday
There is a lot happening as usual, and the Elon Musk/Twitter situation really shakes things up and adds a new dimension of unpredictability to the area.
Although the metaverse and VR interfaces can represent the future, they are more likely to appear within the next year, with the most significant changes still brewing as technology develops.
Based on our study, the social media specialists at MPT Agency create a customized proposal that includes a social media page audit, a competitive analysis, and the scope of work. This will provide you with a fresh perspective on your current social media presence and a breakdown of the team's assistance.
Check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about more services that help advance your musical career.
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Posted on October 5, 2022
How to Build An Engaged Community In The Music Industry
By Barbara Drews
Community in the music industry is a multi-dimensional strategy. Community development in the music industry is like the politics of music jobs. It requires the artist to become a wholesome, approachable, sociable character and most importantly inspires confidence in their music.
To build a well-balanced and coherent music community, you need a variety of different qualities that will ultimately attract other members of the music industry. Like the producer, who might offer you a new recording community, booking agents who will get you your gigs, and labels, who albeit taking a chunk out of song royalties will be able to give you a very wide platform to optimize your reach.
The DIY marketing checklist for building a community in the music industry
1. Your vision and mission should be accessible and clear
Being Insta-famous does not come overnight, nor does it take a bot army. In fact, the most simple thing to start with is identifying your goals as an artist, and your medium to long-term objectives as a brand. Do you want to get into fashion eventually? Do you want to be the founder of your own NGO? Getting a music industry job for the love of music is half the battle, it needs to be coupled with an overarching theme or cause that the music/brand fights for. This vision is the cornerstone of your entire community.
2. Target a specific market, don’t just post content randomly
The music industry is a deep jungle of trends, tracks, and templates. To jump in and hope for the best will only result in wasted time and energy that could have taken you down the right path. Identify and target your market so your content gets to the people who will actually enjoy it and connect to it. Start with analyzing your music as if you were a producer cataloging music, and find which sides will resonate with your fans, and which potential fans it can resonate with.
3. Inspire yourself from the competition
Without understanding your competition you will be swept away by the business of music. Social media gives you a complete map of someone's career, as well as their fans, their sponsors, and the methods they used to propagate the message. Emulate the ones that matter, disregard the ones that look fake, and omit completely the ones that don’t resonate with your image or sound. All other ideas after this study, are guaranteed to be unique, authentic, and originally yours!
4. The music industry requires a marathon, not a sprint
Give yourself measurable and realistic objectives, a week per week month per month, quarter to quarter. You will not be able to do everything at once, realistic goal setting means it is something you can complete yourself or with your team, and that takes into account the scaling of your community. The first 1000 will be harder than the next. Always monitor and manage your progress and adjust it when things are not working out. Give each attempt a logical time to grow but don't wait too long for the weeds to grow.
5. Always work on your brand
Your brand is a totality of all the sides of your music your social media banners need to be consistent to keep the community on a straight track toward your vision. Your first impressions do matter, but if your mission is clear, and the community is on board then work on what matters, and pluck out the sides that are limiting your growth. This doesn't mean changing your colors every week, it means letting your first choice be a powerful win and working on it until it begins to dwindle.
6. Post great content for the community IN the music
Content is the name of the game when it comes to community communication. Your content is a space that allows them to talk about what you're doing. Make each one unique, make it relevant, make it engaging, and ask from them what you expect from anyone listening to your music, attention! High-quality graphics and video or nothing. Study the posting schedule and algorithm so you don’t miss an opportunity or prepare something for nothing.
7. Overselling is just as bad as underperforming
Your fans are not cattle. You are not there to feed them a fantasy for them to buy your album. You’re there to create an emotional bond using your art. Anything less and you're just not an artist. A healthy amount of giving and taking be it via fan 2 fan engagement or giveaways creates a relationship founded on trust.
8. Create a keyword and hashtag strategy
This might seem confusing for many musicians, but there are lots of free tools that help you define your community via hashtags on social media and keywords in your articles. After all, beyond the live show, you are working on different kinds of platforms that each have their own rules and algorithms. A proper excel sheet with hashtags you want to focus on will go a long way in organizing your strategic output on your channels, as well as save you time when posting content.
9. You catch more bees with honey
Enthusiasm and community building go hand in hand. Unless there is an announcement from gloomy, controversial news, the enthusiasm you bring to the table is going to be how your community is glued together. If you're anti-social and drenched in pessimism, your message is going to get lost and your community will not be able to hold the vision together. So stay positive, stay engaged, and stay humble.
10. Build a killer team, volunteer or not, community in music is key
Nothing can be done alone. Even if you are the most prolific artist out there, your time is best spent in the studio, and finding the group of people, volunteer or not, that will help you on your journey is a necessity. You can hire professionals, but often a little bit of collaboration can go a long way.
11. Save when possible, spend money on professionals
Every dollar you can invest into a legitimate professional service for promo and marketing will give you 10x the amount of reach than doing it yourself. It is better to save your money and deploy 1 powerful campaign than to spend aimless amounts on momentary advertising.
With MPT Agency you can build a meaningful funnel and continually release products for your community in the music industry
At MPT Agency, we understand that having multiple avenues to release your music is important for your overall volume of possible interactions. Spotify may provide the same type of streaming as others, but your fans can listen to your music anywhere, so you need to be ready. Our team of techies, DJs, and creative ninjas have 15 years in the industry Your community will be driven from one to the other so they can interact with different sides of your project.
Our blog about creating enhanced music videos for your community outreach has key information about content creation. Never neglect this element and follow the best way to do it. We regularly post novel content for both established and independent artists on our social media. Don't forget to follow us on Instagram for more music marketing-related updates.
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Posted on October 3, 2022
Instagram Live, The Best Ally For The Music Industry Professional
By Shawn Spence
Do you remember the “quarantine concerts”? Great! In this article, we will discuss them; well in a more professional way that takes into account their digital counterbalance, Instagram Live, — Instagram Lives.
What Is Instagram Live?
The social media juggernaut cornered the live-streaming market with Instagram Live. Instagram Live lets you produce live broadcasts, just like live videos on Periscope, Facebook, and Youtube. You can use Instagram Live to connect with audiences in a variety of ways and get new followers in addition to using it to create broadcasts.
Why Should Instagram Live Be Part of Your Strategy?
One of the finest ways to interact with your fans in a direct, open, and genuine way on Instagram is to go live.
Instagram Live is an entirely unedited broadcast that your followers may watch and interact with, in contrast to pre-recorded Instagram Stories. This can be a terrific method to show your audience the more approachable side of your brand.
That's not all, either. One of Instagram's most participatory video platforms, Instagram Live enables viewers to post comments and inquiries in real-time. This may be a very useful tool for strengthening the bond between your brand and potential followers, enabling you to get insightful feedback directly from the people who matter the most!
Hosting an Instagram Live can also increase your chance to get recognized on the platform. For instance, your followers will receive an in-app notice each time you go live on Instagram, and your Live will be promoted to the top of their feed on Instagram Stories.
With all of this in mind, Instagram Live is a fantastic tool for growing your audience, promoting your brand, and engaging with potential followers.
How to Host a Great Instagram Live
It's simple to blindly push "live" on Instagram and perform a few tracks from your bedroom while wearing your jammies; nevertheless, you might not receive the desired results from that.
Promote Your Instagram Live, Beforehand
To ensure those crucial views, regularly and effectively advertising a forthcoming Instagram Live may make all the difference. Reminders and countdowns may indeed be shared on Instagram Stories and feed by scheduling a Live.
Inform your audience of what to anticipate during the live broadcast and ask them to post any questions they may have in the comments. Your followers may feel more invested as a result, which will increase their likelihood of tuning in.
Reward Viewers
How can you get your fans to watch every Livestream? Reward them! Give them early notice of a promo code or let them know when a new product will be released. They can get helpful advice from you that they would normally have to pay for if you provide a service or online course.
Livestream When Your Audience Is Most Engaged
One of the simplest strategies to improve your Instagram Lives is to go live during a time when your followers are most engaged. However, how can you foresee when your audience will be online? Check your Instagram Insights. You can get a breakdown of your followers' online activity by day of the week and time of day under the Audience tab.
Look Into Your Location And Lighting
The location and lighting you choose for your Instagram Live may significantly affect how polished your broadcast seems. Think about how your Instagram Live's backdrop may help promote your brand's message.
Pro tip: Natural light is always the least expensive (and frequently the best) choice when it comes to lighting.
Instagram Live, The Best Ally For The Music Industry Professional
Plan Your Content Ahead
It's necessary to plan out your Instagram Live broadcast in detail, just like you would with any other video material. A comprehensive strategy will ensure that there are no awkward pauses and that you cover all the essential topics for your agenda.
Considering your live stream as having a beginning, middle, and end is one of the best ways to plan it. It's a good idea to think about the "worst-case scenario" outcomes as well.
Record A Test Video
It's a wonderful idea to test your video and audio if this is your first time hosting a live video session. Look for a basic background with pretty looks that won't detract viewers from your message. Find a place that is quiet to improve the sound quality and reduce the outside noise.
Make a test video once you've identified a great location. Verify the video's sound and lighting conditions. You should practice beforehand to avoid embarrassing yourself during the session. Lastly, don't forget to charge your phone!
Interact With Your Viewers
If you requested questions via a direct message from viewers, be sure to respond to these inquiries! Even though it's a small gesture, it means a lot to your supporters. It's the least you can do considering how they help and promote you.
Summarize Your Session Through A Post
Not all of your devoted fans can access your Instagram Live. Perhaps they reside in a different time zone. Or perhaps they are just overloaded with work or school. So, let them know via a post or Instagram story if you've revealed significant developments during the live session, like a new single or concert. In this manner, people may stay in touch and follow your progress.
Inform them to enable push notifications in the caption so they don't miss the upcoming Instagram Live.
Final Thoughts on Instagram Live
No matter how much you plan, live conversations cannot be predicted. To display your true self to the audience is the goal. So, unwind and be who you are.
You don't always need to say anything motivational or great. Simply speak as though you are conversing with your friends. Keep in mind that how you engage with your audience will affect how your brand expands. Prominent artists from all over the world benefit from MPT Agency's Instagram promotion since it enables them to concentrate on their content each day while we generate traffic to their accounts. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 28, 2022
How To Create Super Fans with Social Media
By Yvonne Martin
Have you ever wondered how to create your music tribe of super fans with a social media marketing campaign?
For indie artists, fan engagement is the most important part of their workload. It is also the #1 selling point of all social media platforms and the most poorly utilized feature by its top users. Whether you’re from indie pop, rock, or just a proud member of the independent music scene, creating a loyal music tribe and therefore creating super fans is your ticket to a successful scaling strategy.
Platforms themselves have made the social element so simple, that rather than directly engaging the person who is sharing your content, an automated re-post or a “thumbs up” is often sufficient to recognize a supporter's momentary attention. Entire industries are built atop the efficacy of this strategy. If you have ever engaged with a marketing agency or digital PR they have probably offered services such as community management, direct marketing, content creation, and online reputation management, all of these are a piece of the puzzle that help you, the artist, build your music tribe.
You Must Create Super Fans, The First 100
The first major step in the development of your tribe is your first 100 fans. The ones that will show up to your shows, the ones that will Snapchat when your first gig’s amp burns, or when you shred your first solo. These early adopters of your music are the ones you should nurture properly from the get-go so that as more arrive, they have a community to be welcomed into. Rather than just an exhibit for your work, your music tribe is the “life of the party” and your first line of sharing when your music is released on your channels.
Contact via Content
A lot of socials like Instagram, TikTok, and Facebook will have amazing and genuine content creators, but once the content is made and shared, the follow-through to maximize the artist's reach is often overlooked. Your content is getting lost in a jumble of posts, and as some platforms will algorithmically adjust feeds based on viewership preferences, others will allow for the content to be lost entirely.
You should see the content as an extension of your voice, you're saying it, you're describing it, and you're directing it. When people interact with it, every like or comment is an opportunity to engage with a person and make them a part of your tribe.
Have you ever asked yourself how many people see your Facebook posts? As an indie musician, it doesn't matter so much that you're launching a pop or a rock song, your music is reaching your immediate circle and their 3rd degree of separation at its most. When we look at the social media market of 2022 we have these key statistics to know.
The largest subgroup on Instagram is 18-34 years old, consisting of 62.2% of all users.
59% of Instagram users log in daily.
1 million Facebook fans bring in an average of 826 likes and 309 comments per post.
The average engagement rate per post on Instagram and Facebook is 0.98%.
91% of active Instagram users watch videos weekly.
Tag products wherever you can and tag frequently.
Consider using branded content ads alongside your usual brand ads.
Using Instagram advertising is a good way to counteract the diminishing engagement rates.
Fan 2 Fan engagement
Fan 2 Fan engagement is rooted in the call to action that you develop on the front lines of your content. Encouraging certain types of interaction is key in making fans not only loyal but to take ownership of the overall wellness of the brand.
The tribe itself can push these types of engagement to optimize the reach of your content.
Encourage fan comment volume by taking advantage of every possible touch point.
Use fan comment touch points to bolster brand recognition.
Having enough variety of tone, language, and calls to action to flow naturally in user conversation.
Incorporating social language (including emojis) that reinforces your brand voice.
Celebrating fan success stories
Music tribe must-haves to create super fans
Things as simple as a “thanks for the like, was it the first time you heard my music” can make the difference between a passive one-time encouragement to a lasting voice for your content. As an ambassador of your own brand, it's your job to spread the news to the masses on how they should utilize the strength of your brand image.
A clear mission describes the objective of your art. As well as the brand that is illustrating the ideas. And finally how it will reach its goals over time. The mission statement of every artist should be a clear sentence that shows how you're going to take over your competitors.
A vision - the brand is a living thing and has an ultimate destination. This vision is something your tribe will share with you, believe in, and help you achieve.
Your brand should have a slogan - maximize a unique hashtag and make it something that can interact with other ideas online. If the slogan is not relevant to the indie music ecosystem around it then it is useless.
Your branding colors - pick distinct and relevant colors to your attitude, style, and message. Colors can be used in an ironic way to be controversial but don't lose sight of your brand's mission and vision.
Indie music and independent labels have a give-fans-all mentality that is very unique, and when marketing their product, they leverage this type of attitude to maximize every newcomer's viewership potential. With a well-designed branding mix, this attitude can be leveraged to generate some of the most powerful viewers an artist can ask for.
Fans vs Tribes
A fan will share your posts, like your comments, and buy your music. A tribe will convince others that you, the artist, are the only one that matters. The difference between the two is in fact the zeal that goes into their fandom.
To build a tribe your content needs to be engaging emotionally and most importantly entice people towards action. It’s not about starting a revolution, but as an artist creating a powerful fanship that is capable of mobilizing other fans. After all, what is better than fan pages for an artist, conversations on Reddit about their music, organically generated reviews, or just people enjoying the music live on platforms?
How to build your tribe and create super fans
Creating a music tribe requires the musician to create a segmented marketing mix for their music. Different fans from different backgrounds must be engaged and display a zealous enthusiasm for your music to drive them towards super-fandom where they are compelled to spread the good word.
Start with identifying different networks you can be on and identifying key profiles that can help spread your music. Find the right portals to share information about your upcoming releases and engage them. Friendly, salesy, your style is your own, but what's important is to be talking to them directly and to be asking the right questions.
Platforms to consider
Reddit: the land of conversation and arguments
Medium: bloggers here are friendly, passionate, and committed to good products, if your music has the right swing, don't be afraid to comment on their work as an icebreaker
TikTok: the right influencer can make or break a career, if you can find the content you like, reach out to the creator and talk about your sound.
Telegram: Ironically, this multi-tiered chat service has millions of groups for all kinds of topics. Find the ones that interest you and
We hope this guide to music tribes was helpful, and that you will be on your way to superstardom by following these principles that all indie artists should consider.
Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 27, 2022
How To Create Premium Social Media Content For Musicians
By John Reynolds
You're on the right road if you're depending on conventional marketing strategies like press coverage and social media ads. But if that's all you're doing, you're passing on content creation, which is a lot better approach to selling your music. So how do you create premium social media content as a musician?
If you use social media and are active there, there's a good chance that you're already engaging in content creation in some capacity.
But that's not all there is to it; continue reading to learn more about content creation and its benefits. We'll also give you a few suggestions for material you may produce to successfully market your brand and your music.
What Is Content Creation?
Finding a fresh topic to write about, selecting the format you want the content to take, formalizing your approach (whether it involves keywords or not), and then actually generating the material are all steps in the content production process.
Before the material is ready for publication, the majority of content development procedures include extensive rounds of revisions with other stakeholders.
What Are Types Of Content Creation?
The process of creating content is complex and perhaps more difficult than it would first appear because it can take a variety of formats, including:
Blog posts
Videos
eBooks
Tweets
Infographics
… and ads, to mention a few.
Too broad? Let’s go into more detail.
Notable Content Ideas For Musicians In The Digital Age
You may utilize several content ideas for musicians listed below to help you build your brand:
“Caption this” - will surely generate lots of comments from your audience
“A Day In The Life” - make it a series!
Polls - which releases they enjoyed the most and why
Inspiring quotes
Share important music industry news
Live streams from the comfort of your own home
Past performances
Wild and hilarious memorable stories from previous shows
Studio sessions
Jams and improv sessions with other artists
Pre-release teases for your upcoming song
30-second previews
Backstories for your songs
Host a merchandise flash sale
Support a cause
Strategies To Keep In Mind
Start With An Idea And Keep It Straightforward
It's okay if you're not a photographer or even if you have no experience with video editing.
Let's take it easy and jump back.
Prioritize imagination before worrying about equipment and technical proficiency.
Don't allow a lack of resources to limit your imagination.
Think of as many content ideas as you can; come up with the finest suggestions you can to market the music you've produced.
Create a mood board.
Search the internet for ideas and download visuals that reflect the look and feel you want to achieve.
Gather concrete samples of the things you want to include in your pictures and movies.
Determine Your Needs And Be Practical
Your result is clearly in your mind, then it's time to put that vision into action. It's ideal to reduce the entire work to its essential components. Identify each component of the finished product that you must produce.
At this point, you may want to consider asking yourself:
Is the location or background a place you can visit?
Or maybe a room you can designate at home?
What accessories and other components are required?
Can you buy them from a thrift store or build them at home?
Is it possible to discover images or films to license online if there are digital components?
Are there technological requirements specific to certain social media networks that you should be aware of beforehand?
Don't Be Afraid To Try Something New Once You've Had The Chance
There are a few alternatives available to you for post-production. You can opt to make it straightforward.
Use a preset filter or basic effects like contrast and color tweaks in your editing program to draw attention to the work itself instead of unnecessary extras.
If maintaining minimalism is a bit too... Simple: You can always try something new. Don't let your lack of knowledge hold you back.
Adjust parameters and apply random effects to your design to see what occurs. Press buttons and fiddle with them till you come up with something original.
What are MPT's final thoughts on how to create premium social media content as a musician?
Even though creating content on top of your responsibilities as a musician may seem like a lot of effort, it isn't! The best method to properly grasp an application and all of the finer, more intricate details that you might not have had the chance to study yet is through experimentation.
Many artists have developed their brands and profited on social media platforms as a result of our thorough approach to creating competitive and tailored social media marketing service plans. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 14, 2022
The Best Music Placement Opportunities For Musicians
By Shawn Spence
Have you ever considered having your music getting featured in TV shows, films, and movies?
Do you simply wish you could positively influence those who make decisions about your music?
In this kind of case, placement opportunities are just what you need.
What Is A Music Placement?
Initially, a musician would think of a placement opportunity as a music licensing offer when they heard the phrase "placement" in relation to music.
What Types Of Music Placement Opportunities Are There?
You can get your music placed on:
TV shows
Movies
Commercials
Video games
Online web series
Podcasts
Radio
And many more…
How Do I Get My Music Placed?
Sign up with the pitching firms mentioned below.
Reach out to the music supervisor directly.
Attend conferences initiated by pitching companies.
Increase your network and connection base.
Following that, you can sign up for the following websites to find potential music placement opportunities.
What Are The Top 5 Music Placement Opportunities in 2022?
One of the top music sync licensing libraries for independent musicians is Music Gateway. The brand is well-established and has collaborated with several well-known organizations, such as Dreamworks, Disney, and Universal.
Artists may register for the site and send the creative licensing team at Music Gateway their music. To just get songs into media firms, their staff collaborates directly with music supervisors.
For non-exclusive and exclusive licensing agreements, the artists receive 75% and 80% of the profit, respectively. All backend earnings and rights related to an artist's work are entirely theirs to keep.
The firm ShutterStock developed the licensing platform known as PremiumBeat. Users may easily locate what they're looking for thanks to a personalized and user-friendly platform.
They provide a range of membership plans, starting with a Standard License that applies to all web-based projects and ending with a Premium License for music used in television, radio, applications, or motion pictures.
You may utilize the site with confidence knowing that it is stocked with top-notch music because it collaborates with brilliant and award-winning composers and performers.
Music producers now have the option of licensing, selling or giving away free beats to artists without ever setting foot in a studio thanks to this quickly expanding digital production company.
This platform offers tools and instructional materials to provide users with the information they need to succeed in addition to an intuitive interface that makes it easier to publish content. BeatStars has now made it simpler than ever for producers to connect with artists looking to work together.
A subscription-based service called EpidemicSound is available to content producers who want to add musical flair to their films and other works. Those who use the platform have a better chance of being heard, getting paid, and developing their music thanks to the platform's world-class library of composers, artists, and bands.
In addition to submitting music to playlists with millions of followers, EpidemicSound also distributes music to streaming services. In exchange for paying upfront royalties for music that they add to their repertoire, they also give musicians 50% of streaming income.
The platform is "Royalty Free," which means that they assume ownership of all financial rights to the music and offer a direct license that covers all rights and shields the artist from escalating costs or potential copyright disputes in the future.
This platform gives users a variety of choices when it comes to selecting the ideal tune for a project. Musicbed is an excellent option for any sync licensing requirements, offering single-song submissions, custom-tailored music, and unlimited subscriptions.
Musicbed has collaborated with a number of well-known businesses to provide music for various projects and brands. Ford, Coca-Cola, Netflix, McDonald's, Nike, and more are a few examples.
MPT Agency's parting notes about music placement opportunities
The tracks you've recorded should be used to generate revenue, not just sit around collecting dust. Anyone who is familiar with one of the aforementioned, simple-to-use music licensing services may start licensing and selling their music right away.
MPT Agency will help you generate revenue with the tracks you've recorded since they deserve to be on the top of the charts and not just sit around collecting dust. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 12, 2022
The Ultimate Guide To Influencer Marketing For Musicians
By Yvonne Martin
How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media.
It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this.
Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.
The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd?
That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.
Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance.
All aboard!
What Does Influencer Marketing For Music Look Like?
One of the largest emerging trends that independent musicians may currently include in their social media marketing plan is influencer marketing.
A so-called "influencer" is used to promote a good, service, or brand in influencer marketing, a kind of social media advertising. When employing influencer marketing, it's important to consider the influencer's account's emphasis and how their audience's interests relate to your brand.
It's not surprising that influencers have a significant effect on what music is popular and, by extension, what isn't in a world where social media platforms like TikTok, Instagram, and YouTube are the primary tastemakers for new music.
Particularly in the music industry, the development of influencer marketing has helped new musicians gain massive fan bases, generate buzz for their songs, and become overnight sensations.
Influencers may share your music with their audience in several different ways. They could come up to you and want to listen to your music. Influencer marketing, on the other hand, usually emphasizes organized collaborations in which you've had some input. They might:
Review or get live feedback on your music
Incorporate your music into a video's backdrop.
Put a caption about your music.
How To Use Influencer Marketing As A Musician?
If done properly, influencer marketing is a terrific tool in a musician's marketing toolbox. It's better to get started by learning how to utilize it to create the greatest campaign you can.
Do Extensive Research
The most crucial phase of any marketing plan is research. You need to understand how to locate affiliates and how to recognize the top affiliates for your brand at the start of your influencer marketing journey.
For instance:
Select your influencers
Know the influencer’s content
Know their services
Know their values
And most importantly, know your goals
Broaden Your Platforms
Instagram is sometimes referred to be the influencers' social media network, and it is undoubtedly well-liked by some groups of individuals. Influencers are not just present on one site, though!
Depending on your objectives, you may find that the increasingly popular video influencer platforms Youtube and Tiktok are more suited for artists. For instance, a well-known TikTok creator may include your music in a video to make it a trend, which might be more successful than a silent Instagram post.
Plan Your Budget
Influencer marketing often entails payment in exchange for your influencer's services, just like any other marketing campaign.
Relevance to your niche or genre is more crucial than audience growth. This should be reflected in your budget, which should be based on the influencer's price which is most likely to have an impact rather than their popularity.
Your team finance strategy must be effective and include a backup plan for extra services that can be useful to you, such as giveaways.
Stay In Control
There are occasions when marketing campaigns don't go as expected. This is just the way business works; it doesn't mean your campaign was a failure; it just means you may use it to your advantage moving forward.
You must determine the cause if your campaign doesn't seem to be benefiting your brand.
Regression testing is one method you may use to do that. Define regression testing then.
Regression testing allows you to evaluate the strengths and weaknesses of particular campaign components without changing the elements of your campaign that are already successful.
Make sure to have a positive working relationship, and never forget to consult your affiliate partners before making significant changes to your campaign.
Which Platforms Work Best For Music Influencer Marketing?
TikTok
For creators of any size, becoming viral on TikTok is now a feasible goal thanks to the platform's algorithm. The music industry may target a younger audience that favors music influencers over all other types of influencers at this center for Gen Z.
The great majority of TikTok's viral moments originate from its Commercial Music Library, which is a collection of more than 150,000 pre-cleared, royalty-free tunes gathered from up-and-coming musicians and prestigious record labels. Each track may be used for advertisements and promotions, and the collection is accessible worldwide.
Instagram
Instagram offers a decent collection of tracks that users can use for their Stories and Reels, similar to TikTok. This has shown to be an effective strategy for artists to engage audiences and introduce them to fresh talent. In addition, short videos with music might help your content be noticed given Instagram's new focus on Reel content.
Youtube
YouTube developed YouTube Shorts in 2021 as its own short-form vertical format to keep pace with TikTok and Instagram Reels. Users may utilize Shorts to be able to produce content that resembles the viral trends on TikTok and Instagram by selecting music snippets from among the millions of videos posted on the platform.
Although Reels and TikTok videos are more well-known than Shorts, YouTube remains the best option for people who want access to a wider variety of music.
Twitch
Twitch is typically associated with live gaming broadcasts, but it's also a platform where musicians can share their work, grow a fanbase, and interact with their followers.
As all live performances and events were put on hold due to the pandemic, Twitch's popularity among musicians skyrocketed. To organize virtual shows, conduct Q&As, and showcase their most recent albums, many musicians turned to the streaming site as a consequence.
However, those who work in the music industry also utilize Twitch as a method to play video games after work. Regular users of the platform, artists like Post Malone and T-Pain have taken advantage of it to reach a larger audience.
Key Takeaway
Use music influencer marketing to capitalize on the biggest trends on social media.
The simplest method to add personality to your content on social media is to include music in your posts. And in the music industry, collaborating with creators might be the secret to expanding your audience and propelling your brand and merchandise to the top of the charts.
Final Thoughts
MPT Agency strives to develop your brand's online presence and can help you spread the word about your music and increase your fan base.
To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on June 17, 2022
Best Posting Times On Social Media in 2022
By Yvonne Martin
The optimum time to post to reach your target audience is determined by your specific audience's activity inside each app. Some of this information may be found in the analytics tools of the various social applications, but you must also experiment and test to determine when your postings create the best reaction.
Several factors can play a role in this, including when your users are most active, when they are most responsive to your messaging, what other information is being uploaded at any one moment, the precise content that you're providing, algorithm sorting, and so on.
There is no one perfect time for all businesses to post to any social app – but if you're organizing your strategy and wondering when you should be scheduling, this annual report from the team at Sprout Social can provide assistance for your planning and trials, to help you find the right times and cadences for your strategy.
The Sprout Social team has established the periods when users are most engaged and active inside each of the main applications based on usage information gained from Sprout's 30,000+ clients.
Based on this, posting around these times might help you reach a larger audience – but, as always, trial and testing are required; this isn't a definitive recommendation for when your business will experience the greatest results.
(Also, keep in mind that all times are in CST, but the relative insights, based on frequent usage, will most likely apply to your local time zone as well.)
Facebook
The best times to post on Facebook, according to Sprout, are Mondays through Fridays at 3 a.m., and Tuesdays between 10 a.m. and noon. Why at 3 a.m.? Well, there's probably a lot less competition at that time, and posting during these downtimes might be the first engagement spark you need to reach more people throughout the day.
Facebook is also utilized by individuals all around the world in various time zones, so there may be more engagement from other places, which might assist to jumpstart your post activity. Early mornings and between 9 a.m. and 12 p.m. on weekdays appear to be the busiest times on Facebook, so this might also be a good time to try as well.
According to the Sprout team, the optimum days to publish are Tuesdays through Fridays, with Saturdays being avoided entirely. Maybe fewer people check in on weekends, or maybe Facebook emphasizes material from friends and family more on weekends, but engagement rates on Saturday and Sunday are low overall.
Instagram
According to Sprout, the best times to post on Instagram are Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays from 10 a.m. to 11 a.m. So, it appears that mid-morning is the Instagram sweet spot, which might be useful information for your planning and increasing your Instagram interaction.
The study does not indicate whether this applies to Stories or ordinary feed posts, although it seems probable that this applies to feed postings in particular. However, it may be worthwhile to try Stories along similar lines to see what kind of results you get.
Sprout claims that the greatest days for IG activity are Tuesdays and Wednesdays, with Sundays being the worst.
Twitter
According to Sprout's data, the greatest times to tweet are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 a.m. Perhaps this is related to how people use Twitter to stay up to date on the latest news. If the majority of Sprout's subscribers use social media for business, it stands to reason that the majority of them are on Twitter around 9 a.m. every day.
In any case, Sprout's findings show that between 9 a.m. and 12 p.m., individuals are more actively digesting tweets, which might help drive their thoughts.
Tuesday and Wednesday are the ideal days to tweet, whereas Sunday should be avoided.
LinkedIn
Finally, according to Sprout's research, the optimum time to publish on LinkedIn is Tuesday between 10 a.m. and noon. Weekdays between 7 a.m. and 3 p.m. appear to have rather high LinkedIn activity generally, so there may be a few possibilities there, and it may be worth experimenting with different posting patterns to see what works and what doesn't.
The greatest days to publish to LinkedIn are Wednesday and Thursday, while the weekends, predictably, see significantly less LinkedIn activity.
Final Thoughts
Again, these observations are not intended to be prescriptive; they do not state that "you must publish at these times to see the highest engagement in each app." This is based on a sample pool of tens of thousands of people, and posting during certain time periods may help you see increased interaction and response to your posts.
However, it is unique to each company and audience, and you will need to test and experiment to figure out what works best.
Nevertheless, they may be a decent reference, and it may be worth adjusting your posting method in accordance with this data to see if your numbers improve.
Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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