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Posted on September 27, 2022 | By John Reynolds

How To Create Premium Social Media Content For Musicians

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You're on the right road if you're depending on conventional marketing strategies like press coverage and social media ads. But if that's all you're doing, you're passing on content creation, which is a lot better approach to selling your music. So how do you create premium social media content as a musician?

If you use social media and are active there, there's a good chance that you're already engaging in content creation in some capacity.

But that's not all there is to it; continue reading to learn more about content creation and its benefits. We'll also give you a few suggestions for material you may produce to successfully market your brand and your music.

How To Create Premium Social Media Content As A Musician

What Is Content Creation?

Finding a fresh topic to write about, selecting the format you want the content to take, formalizing your approach (whether it involves keywords or not), and then actually generating the material are all steps in the content production process.

Before the material is ready for publication, the majority of content development procedures include extensive rounds of revisions with other stakeholders.

What Are Types Of Content Creation?

The process of creating content is complex and perhaps more difficult than it would first appear because it can take a variety of formats, including:

  • Blog posts
  • Videos
  • eBooks
  • Tweets
  • Infographics
  • … and ads, to mention a few.

Too broad? Let’s go into more detail.

Notable Content Ideas For Musicians In The Digital Age

You may utilize several content ideas for musicians listed below to help you build your brand:

  • Selfies showing your outfit of the day
  • Themed posts: #PumpkinSpiceSeason, #SundayFunday, #Music Monday…
  • “Caption this” - will surely generate lots of comments from your audience
  • “A Day In The Life” - make it a series!
  • Polls - which releases they enjoyed the most and why
  • Inspiring quotes
  • Share important music industry news
  • Live streams from the comfort of your own home
  • Past performances
  • Wild and hilarious memorable stories from previous shows
  • Studio sessions
  • Jams and improv sessions with other artists
  • Pre-release teases for your upcoming song
  • 30-second previews
  • Backstories for your songs
  • Host a merchandise flash sale
  • Support a cause

Strategies To Keep In Mind

Start With An Idea And Keep It Straightforward

It's okay if you're not a photographer or even if you have no experience with video editing. 

Let's take it easy and jump back. 

  • Prioritize imagination before worrying about equipment and technical proficiency. 
  • Don't allow a lack of resources to limit your imagination. 
  • Think of as many content ideas as you can; come up with the finest suggestions you can to market the music you've produced.
  • Create a mood board.
  • Search the internet for ideas and download visuals that reflect the look and feel you want to achieve. 
  • Gather concrete samples of the things you want to include in your pictures and movies.

Determine Your Needs And Be Practical

Your result is clearly in your mind, then it's time to put that vision into action. It's ideal to reduce the entire work to its essential components. Identify each component of the finished product that you must produce.

At this point, you may want to consider asking yourself:

  • Is the location or background a place you can visit?
  • Or maybe a room you can designate at home?
  • What accessories and other components are required?
  • Can you buy them from a thrift store or build them at home?
  • Is it possible to discover images or films to license online if there are digital components?
  • Are there technological requirements specific to certain social media networks that you should be aware of beforehand?

Don't Be Afraid To Try Something New Once You've Had The Chance

There are a few alternatives available to you for post-production. You can opt to make it straightforward. 

  • Use a preset filter or basic effects like contrast and color tweaks in your editing program to draw attention to the work itself instead of unnecessary extras.
  • If maintaining minimalism is a bit too... Simple: You can always try something new. Don't let your lack of knowledge hold you back. 
  • Adjust parameters and apply random effects to your design to see what occurs. Press buttons and fiddle with them till you come up with something original.

What are MPT's final thoughts on how to create premium social media content as a musician?

Even though creating content on top of your responsibilities as a musician may seem like a lot of effort, it isn't! The best method to properly grasp an application and all of the finer, more intricate details that you might not have had the chance to study yet is through experimentation.


Many artists have developed their brands and profited on social media platforms as a result of our thorough approach to creating competitive and tailored social media marketing service plans. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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