Posted on October 21, 2022

MPT Agency’s Web3 Diaries: How to Build a Music NFT Community

By Yvonne Martin
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Some claim that music NFTs are the music industry’s future, while others claim that they are just a passing trend. Talking about music NFTs will help you understand what they are, how to buy and trade them, and what the hype is all about. After all, by promoting your brand, you are scaling towards your very own music NFT community.

Today’s Music NFT Community:

NFTs in the music industry have the potential to drastically alter an artist’s career course. You don’t trust me? Just ask Daniel Allan, Latashá, Black Dave, or any of the other dozens of producers, DJs, and artists who have discovered that preserving their musical works on the blockchain makes it feasible for them to support themselves.

Artists are creating new paths to success with the help of music NFTs that are independent of record deals, allow for year-round touring, and are a vector for industry endorsements. The final truth is that both artists and fans are benefiting from this and are creating a unique type of community.

But first, let’s dispel some myths about music NFTs and the blockchain music industry. We’ve created a guide to provide a simple and basic introduction to Web3 music and everything music NFTs in order to assist in introducing even the most inexperienced NFT aficionados to Web3 music.

MPT's Web3 Diaries: How to Manage and Build a Music NFT Community

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Building a Music NFT Community in Web3 is a Multi-Platform Journey

Have a Reputable Website:

Your crypto project should have a professional website before it is launched. The first site that potential investors visit to learn more about your project is your website. To leave visitors with a favorable impression, the website needs to have an attractive design and a polished appearance.

Make sure the site is easy to access, responsive to mobile devices and offers informative content about your cryptocurrency business. If you give visitors the right information, they might discover a lot about what you’re giving. Additionally, you may submit your investor deck, project team, LinkedIn profiles, whitepaper, and lite paper for lead creation and include a section for frequently asked questions (FAQ).

Networking with the music NFT community:

You can interact with the appropriate industry professional by using networking tactics. You can learn about bitcoin marketing trends and the advertising strategies employed by other pros by networking. A great technique to a network is by relating a narrative and outlining the advantages of your project.

With NFT in the music industry, there are key platforms you should focus on, namely Twitter, LinkedIn, discord, telegram, and of course the marketplaces themselves that will allow you to connect with projects too. 

To illustrate the advantages of your project, tell a Story:

It’s highly suggested in all forms of pr and marketing to use a story to illustrate the advantages of your cryptocurrency project in order to attract potential investors. The motivation behind your project, the technology you developed, and the issue you hope to answer can all be significant themes in your narrative. All of these components can be captured in a succinct, clear video or timely photograph. Position yourself as an industry thought leader while sharing your experience.

Show yourself to be a thought leader in your field:

As NFT becomes more popular, more people and businesses will want experts in the field. It’s crucial that you produce educational articles and compelling opinion content that establish you as a thought leader as a project owner in this industry. Additionally, becoming a part of blockchain communities and discussions across all major platforms.

Focusing on your own niche of topics is important, but to have a community you need to favor a wide range of ideas as well so that your reputation does not become one-sided. Avoid using mystical jargon and keep your message clear and uncomplicated while developing educational content and establishing yourself as a thought leader. People are coming to you for sound information or well-defined opinions, not pseudo-scientific marketing lines. 

Hosting Virtual and Public Events with your music NFT community:

The web3 and metaverse landscape is filled with people that cross over their users from music to crypto. You can introduce your concept there and how it can help possible investors at these events. You can use these occasions to spread the word about your brand through PR.

The Advantages of NFT for Music Fans:

The majority of the time, music NFTs provide collectors ownership of a portion of a song or of royalties that are derived from that song through streaming, record sales, and other revenue streams. This is the situation with NFTs from the Royal curated platform. Holders of Royal NFTs get a portion of the royalties from streaming services.

NFTs can be valued in parallel with an artist’s or song’s success through this type of shared ownership, which encourages fans to contribute to sponsoring upcoming musicians on their own initiative or in the expectation that eventually the value would be repaid in the form of a royalty kickback.

So where do these connections between fans and artists begin? Well, with decentralized organizations and platforms like Zora, SongCamp, and Friends With Benefits. The ground floor of each NFT sector is, of course, where NFTs are bought and sold: NFT markets. However, even beyond these centers of Web3 music, there are hundreds of options that allow you to aggregate the right kinds of people. 

Let’s take a look at a couple of these marketplaces that integrate a Music NFT community & social media infrastructure

music NFT community


Streaming service and an NFT marketplace are combined in Catalog. Artists can add a song to Catalog’s open music library, where fans can then buy it for a set price, take part in an auction, or make an offer.

The platform is a 1/1 marketplace only, so there is a lot of competition. This is a fantastic location to gather one-of-a-kind, special music NFTs from your favorite musicians.

music NFT community

Sound XYZ: 

With Sound.XYZ, streaming and minting are combined. With a series of open or limited edition NFTs, musicians can start a listening party for new song releases on Sound.

Additionally, this platform doesn’t only house single tracks; it also hosts entire projects and has even hosted mixes like Soulection+’s, which had 18 different artists collaborating.

music NFT community


Async Music is the division of the well-known NFT platform Async Art that focuses on music. Each track (guitar, piano, vocals, and percussion) is uploaded separately and in a variety of variations on Async Music.

This enables musicians to create music in a dynamic style that enables fans to piece together particular layers into a single master track.

music NFT community

Mint Songs:

Since Mint Songs is one of the few dedicated music NFT platforms that is open to all users and is not invite-only or locked, a larger range of artists are able to sell their music there.

Mint Songs is a terrific location to find creative musicians to support, with a primary goal of assisting artists in developing a sustainable and livable income from making music. The platform is also powered by Polygon.

Where else are NFTs being used?

The NFT’s use case outside of entertainment and music markets is a whole other bite to swallow. The tech has gone passed the point of simple experimentation. Indeed, in a recent address, John Glen, the Economic Secretary to the Treasury of the UK, declared that “The UK is open for crypto firms.” Even now, the Royal Mint is creating its own NFTs.

It’s important studying, these patterns. MPT clients get the privilege of our war room info and can decide with a clear view of what’s going on. But at the end of the day, the artist needs to understand monitoring the development of music NFTs, whether or not you choose to produce, acquire, or sell music NFTs. Your understanding of the music business will allow scaling your creativity with a fresh perspective on the NFT music community.

How MPT Agency can help with your music NFT community

If fans invest in NFTs as if they were a fan contribution, like purchasing a T-shirt without expecting a financial return, then the best of both worlds would exist for the blockchain community. Depending on the investor, and their financial/social profile, NFTs might provide community and identity in addition to a chance to make money. This organic characteristic of the technology, bringing people together, is what NFTs are all about. Trust in the network, trust in the blockchain

“Normally when we think about investing, we think about the exchange of money,” says McCulloch. “I think this is really beyond investing. This has a lot more to do with mapping our real and digital identities to the things that we care about. So I think it goes beyond money, frankly.”

McCulloch claims that supporting topics that are important to him, particularly diversity, equity, and inclusion in web3, is one of the main reasons he invests in NFTs.

The fate of music NFTs is still unknown, even our MPT Agency crystal ball can’t say for certain that the creators of today will be the Goliaths of tomorrow. One thing is for sure though, MPT Agency bets on technology. As a medium for distribution the NFT has created a unique product that combines all of the market tool kits into one digital portal and we offer this capacity to our artists, should their community fit the profile of being apt in entering this market.

To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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    Posted on September 6, 2022

    Everything You Need To Know About The World Of Women NFT Capacitors

    By Barbara Drews
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    Everything You Need To Know About NFT capacitors,World of Women’s newest addition to their world, have finally been made public after months of hints, mysteries, and buildup. There has been much discussion about the enigmatic endeavor, and there are hints scattered across the real world and the digital one.

    We can now confirm that the beautiful free virtual residential space is created by the new World of Women NFT capacitors. You have a ton of creative flexibility when customizing and designing these virtual spaces when you redeem an NFT.

    World of Women conducts a special clue hunt for NFT capacitors

    The new World of Women capacitors, which were first hinted at by the corporation earlier this year, are a distinctive addition to the WoW environment, which is constantly expanding.

    The WoW team announced the new initiative for the first time in June via a letter delivered from Nova Gaa (the mecha planet/future mother earth), which was encrypted and caeser-ciphered. 

    Today is “MAYDAY! WoWG needs help!” This established the tone for the months that followed, during which WoW handed its users a number of secret messages and buried clues to discover.

    This includes kitisakkullian hints (the alphabetic form of Nova Gaao), a billboard appearing in Times Square, and ultimately, a literal hint that glows in the dark at the WoW rooftop brunch.

    It has taken a long time to plan and create these hints for the World of Women capacitors. The World of Women team’s resilience and commitment to the local community is demonstrated by this.

    The airdrop of the World of Women NFT capacitor

    The WoW NFT owners received their brand-new blue NFT capacitors through airdrop on July 6. To W0W NFT holders, 10,000 of them were airdropped.

    The World of Women Galaxy NFT owners, however, did not get theirs. It turns out that there were even more hints, and on July 26th, they finally received their green NFT capacitors after receiving a total of 12 ingenious hints.

    Importantly, the new capacitors may be used without a WoW or WoWG. Everyone has the chance to explore the World of Women environment at this special event.

    What are NFT capacitors from the World of Women?

    Since the capacitors have been made public, we have a lot more knowledge about these enigmatic components and how they operate. The WowVerse, a large environment for the World of Women, was launched with capacitors as its initial component.

    “WoW has built a brand that allows people to represent themselves digitally, through PFPs,” said Shannon Snow, COO of World of Women. “As the first female-centric NFT brand to breakthrough to the mainstream, we couldn’t be more excited for the next iteration and expansion of the WoWverse, which begins the enablement of building and empowering your digital identity in new, innovative ways.”

    Capacitors may be harmful or useful

    There is certainly more to learn about capacitors than only their use as electrical energy storage. According to the WoW, charged physical touch or close proximity can result in a rapid release that can be harmful or helpful.

    There is now no more information available on the distinction between the green and blue capacitors, but this will eventually change.

    To transform or not to transform

    Importantly, you have the option of “transforming” your World of Women capacitor NFT or not. The NFT cannot be used to transform after it has been used to transform. Given that this is just season one of the capacitors’ NFT decline, this is a significant choice.

    Users will be able to modify their virtual residences in unique ways with each new season. Collaborations with other NFTs in the WoW environment will also be included in upcoming editions. Therefore, you might want to wait to see what season 2 has in store.

    The window of opportunity to choose whether to convert or not is limited in time. Owners of capacitors have until September 30 to decide how to use their NFT.

    Additionally, a capacitor NFT that has been transformed by an NFT holder cannot be used in subsequent seasons. The action, which deflates the supply of capacitors, is crucial to the project.

    What style are the virtual apartments?

    The virtual residences were stunningly created by Yam Karkai, CEO and CCO of WoW! A selection of breathtaking virtual environments that are distinctive, colorful, and true to the WoW aesthetic.

    Together with web3 world-building platform OnCyber, the virtual dwellings were developed!

    If you decide to modify your World of Women NFT capacitor, there are two sorts of virtual residences that are accessible. You can enter the lovely Origin Residence with a blue capacitor, and the magnificent Nebula Quarters with a green capacitor. Additionally, owners of both virtual residences who possess NFTs will receive a special gateway to connect them.

    Making the most of your space may begin once you have it configured the way you want. Make a unique and immersive space where you can hang out with friends, members of the WoW community, and people from the larger web3 globe. You may also display YouTube videos on your walls and hang your favorite NFTs.

    Your new capacitors may be easily converted to NFT, and the benefits are available right away. Holders of NFTs can start transforming capacitors by redeeming their OnCyber Virtual Homes at this time.

    To access and display their official OnCyber URL links, NFT holders can modify their capacitor NFTs. Anyone having a virtual apartment NFT may access their place over the internet from this point.

    Following that, you may begin planning and personalizing your fresh new space. Several resources provide assistance on how to maximize your World of Warcraft virtual area, including design guidance.

    Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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      Posted on September 5, 2022

      Steve Aoki and Seth Green’s Animated NFT TV Series Empowers Fans

      By John Reynolds
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      In partnership with Seth Green, GRAMMY-nominated music producer Steve Aoki has unveiled the first community-driven animated NFT TV series. This project is the next chapter in the life of his NFT mascot, Character X. Furthermore, it is creating waves by offering community-driven on-chain storytelling.

      The Animated NFT TV Series by Steve Aoki and Seth Green

      Replicant X is the newest installment in the narrative of Steve Aoki’s mascot Character X. It is a follow-up to Aoki’s 2021 stop-motion NFT project, “Dominion X,” which sold out in less than seven seconds. 

      This latest incarnation distinguishes out from the pack owing to its high level of interactivity. In fact, as the tale progresses, members of the community have the ability to shape the character’s path.

      This Replicant X coin will be used to support the first episodes of the animated NFT TV show “Dominion X.” The series is based on Aoki’s Character X, who initially featured in his debut NFT drop “Dream Catcher” and is now the DJ’s personal mascot. It is directed by Eric Towner and produced by Stoopid Buddy Stoodios. 

      The prototype initiative, which debuted on Nifty Gateway in 2021, presented a new method of connecting with media.

      Replicant X Minting Specifications

      In terms of aesthetics, the Replicant X collection is likewise distinctive. It features bright graphics created by Seth Green’s Stoopid Buddy Stoodios, with each character hand-picked by Steve Aoki himself.

      On September 7, 2022, an Allowlist Mint will take hold. Previous Aoki and Seth Green NFT holders, including A0K1VERSE Passport, Stoopid Monkey, Pizza Bot, Dominion X, and Dream Catcher NFTs featuring Character X, will be able to participate. 

      On the Ethereum blockchain, the public mint is scheduled for September 8. On September 9, certain A0K1VERSE Passport holders may expect a complimentary airdrop.

      Replicant X will continue to grow on Steve Aoki’s A0K1VERSE web3 world. Aoki is taking fan involvement to the next level by giving them the opportunity to help develop an animated series.

      Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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        Posted on August 31, 2022

        NFTs Minted In August 2022

        By Yvonne Martin
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        It’s the end of another beautiful month, which means there are many exciting NFT mints to talk about. Here at Music Promo Today, we are always looking for the best NFT projects. Between the 21st and 28th of August, we have some NFT projects for you, along with NFTs that are minting now and throughout the week.


        Y00ts is an interesting NFT project that has generated a lot of attention in the NFT community. So yet, little information about the project has been released by the very outstanding DeGods project team. The Y00ts website, on the other hand, provides a variety of photographs of the pfp NFTs, which are undeniably interesting and one-of-a-kind.

        This is one of the NFT projects you should keep an eye on! The procedure is unique and gives everyone an equal opportunity to participate. It is open; a Twitter page gives real-time information on the most recent whitelist additions.

        Cel Mates

        Cel Mates, created by @mcbess, is a mystery NFT project featuring excellent pfp prisoner NFTs. To join the NFT, you must first solve riddles and puzzles in order to obtain access to the password-protected premint website. Little is known regarding the mint price, supply, or if a public auction will be placed.

        If you’re looking for a challenge, head over to the Cel Mates Twitter feed. To access this unique forthcoming NFT mint, you must wait for announcements, puzzles, and more.

        Infinity Void

        The Infinity Void virtual world land auction is now open, providing a fantastic chance to become a part of a developing community. You can acquire entry to a hyper-realistic metaverse with an immersive experience if you buy one of these land NFTs. 

        There are big ambitions for the space, and you may earn money, construct, abide, live, experience, communicate, and do a lot of other things without ever leaving your house!

        Tony Stewart – The Legend of Smoke collection

        This new NFT mint by Tony Stewart, dubbed ‘Smoke,’ comes with some fantastic functionality. The Champion Series collection of 30 NFTs, which includes five separate animated animations chronicling Tony’s racing career, is a must-have for racing vehicle lovers.

        Each NFT includes an autographed Tony Stewart firesuit, VIP trackside hospitality, and a virtual hangout session with Smoke. Furthermore, one lucky NFT holder will win one of Tony’s #14 racing cars and become the proud owner of a piece of racing history.

        The Legacy Series is made up of 500 NFTs that cost $250 each. These NFTs offer a low-cost entry point into the Tony Stewart NFT universe, and each NFT includes a 20% chance of a 30-minute virtual hangout with Tony.

        The Grannies

        The Grannies is another intriguing future NFT collection. A group of grannies surviving a zombie apocalypse are looking for you to join their society and battle for the living. As a member of The Grannies, you will have access to unique NFTs, tokens, and much more.

        Furthermore, there are already some big ambitions for this project. A DAO, staking, and a P2E game are all on the roadmap.

        The Art of Field Recording

        This future NFT collection of field recording NFTs from the pro-audio community is distinctive and imaginative. The Art of Field Recording created an abstract vision of the artform using a neural network. Furthermore, these NFTs will transport you on a visual and auditory journey through mountains, woods, and into the sea.


        Ezu is a 15,000 pfp NFT collection made up of four factions: light, vapor, liquid, and earth. It is essentially an NFT collection that powers a ‘Wear2Earn’ lifestyle application via apparel. Furthermore, the initiative intends to “embrace change and encourage freedom.”

        Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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          Posted on August 25, 2022

          The First Chart-Eligible NFT Album in the World is Being Released by Muse

          By Shawn Spence
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          Napster and Limewire weren’t the first, as it turned out. In the last 20 years, the music business has experienced enormous change, yet it still exists today as a mostly digital one. Since Warner Records U.K. and the music NFT marketplace, Serenade have joined, it is possible that this trend will spread. 

          They have together introduced a brand-new music format called Digital Pressing. 

          This will be the first of its kind – chart-eligible music NFT specifically targeted the most devoted of fans.

          The goal of the new chart-eligible music format known as “Digital Pressing” is to provide typical digital download convenience with all the benefits of a physical release to music enthusiasts worldwide. 

          And it follows Billboard’s process for building music rankings that faithfully reflect the mood, which included incorporating digital downloads and streaming.

          A new format for music

          According to a press statement by Serenade founder Max Shand, this new music style may have an influence that “Digital Pressings will be a game changer on the global stage,” expressing that this new format allows artists to “offer their international audiences something truly unique and engaging,” Shand said.

          In a Twitter thread, Shand elaborated on his goals for the Digital Pressing format and described it as a way to further decentralize the idea of the album release cycle for musicians all across the world. 

          Digital Pressings are promoted as giving musicians the chance to package their work in a way that is comparable to how they would do it through a traditional vinyl release but without any of the drawbacks.

          In addition to boasting a two-week lead time rather than the six to nine months needed for a vinyl release, Digital Pressings may also be far more ecologically friendly. “one average 12[-inch] vinyl has the equivalent carbon footprint of 197,100 Digital Pressings.”

          The English rock band Muse is leading the way in the introduction of this format and is slated to do so on August 26 with the release of their ninth studio album, Will of the People

          For lifelong Muse fans, this decision may draw an interesting comparison to Radiohead, a fellow English rock band that famously defied tradition by releasing the eagerly anticipated 2007 album In Rainbows as a “pay what you want” digital download.

          For the purposes of the charts, each digital pressing of Will of the People and any following albums issued in this format will be equivalent to one physical album sale. Sales information for this trial launch will appear on music charts in the Australian and United Kingdom music marketplaces.

          Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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            Posted on August 23, 2022

            5 NFT Record Labels That Are Redefining The Music Industry

            By Yvonne Martin
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            A web3 music business that is healthier and more artist-friendly is emerging as more artists use NFT technology to reconquer. Emerging and mid-tier musicians are supporting themselves, creating communities, and escaping a traditional music industry that benefits a few through music NFTs and NFT record labels. 

            Additionally, NFTs are repeatedly demonstrated as the best option for unsigned artists to generate money. 

            What is an NFT record label?

            It’s critical to define record labels in order to comprehend what an NFT record label is. A record label is a business that discovers new artists, nurtures them, and organizes the recording, manufacturing, marketing, and distribution of records. 

            In the past, record companies were the exclusive source of music releases and career development for artists.

            Even while record companies still have a lot of power in the music business, many musicians are choosing to go independent. Record companies may have the right to permanently own an artist’s music, depending on the terms of the deal. 

            High-profile incidents have further illuminated how certain established companies might take advantage of emerging artists, such as the Taylor Swift masters controversy.

            An NFT record label, on the other hand, ensures that the artist has complete ownership of their song. An NFT record label makes sure that their connection with the artist is mutually beneficial by giving them a certificate of ownership.

            NFTs, which are kept on the blockchain, are the primary music format for NFT record labels. NFT record labels also assist musicians in creating fan bases and promoting music using web3 tools like NFT markets.

            How do NFT record labels operate?

            The NFT record label business is continually developing. Therefore, the specifics of an NFT record label rely greatly on the people who are creating them. NFTs are a format for music that is available alongside more conventional forms like vinyl, CDs, MP3s, and so on. 

            Music enthusiasts may anticipate various digital assets, such as digital goods and artwork to accompany the launches, as well as metaverse events and music videos, in addition to music NFTs.

            NFT record labels can act as DAOs or collectives where the fan community is prioritized and the artist-fan interaction is more highly appreciated. This might imply that album songs and single artwork are chosen by fans through voting.

            However, the establishment of NFT record labels is not free. Founders must take into account operational expenses, the price of developing and promoting NFTs, and gas expenditures. 

            Additionally, it is necessary to factor in the expenses associated with registering transactions on the blockchain.

            Now let’s get to it.

            What are the top 5 NFT record labels changing the future of music?

            Death Row Records

            Earlier this year, Snoop Dogg acquired the storied Death Row Records. He declared that Death Row Records will be an NFT label after the purchase. Death Row will be an NFT label, he revealed during a discussion on Clubhouse:

            “Death Row will be an NFT label. We will be putting our artists through the metaverse and through a whole other chain of music. Just like how we broke the industry when we was the first independent [label] to be major.”

            The fact that a musician like Snoop Dogg oversees and supports an NFT music label only serves to emphasize the sector’s expanding significance.


            One of the early NFT record labels was Moonwalker FM. On streaming services, a lo-fi song is matched with each NFT minted. As a result, NFT owners are eligible to receive different prizes equal to about 30% of the streaming revenues.

            Additionally, MoonwalkerFM developed an industry-first DApp that allows NFT holders to see the songs that are associated with their NFTs. Events, special contests, products, space docking, early access to drops, and other things are also planned.


            Hume is a group of hybrid virtual-physical performers on the NFT record label. The creation of metastars with a background is the core objective, around which the digital label and entertainment studio are built. The NFT record label debuted Angelbaby as its first metastar in November 2021. They released their debut single, “NFT,” and gave a performance at FLUF House at Art Basel Miami.

            World Has You Records

            Web3 is a tool that World Has You Records utilizes to bring people together via their shared love of music. World Has You Records, founded by AlmaD and Kristen, intends to release “high-quality exclusive music and art for the community” and “create memorable experiences” while “discovering and developing new talents.”

            Space Yacht

            In Los Angeles, a group of underground partygoers founded the NFT record label Space Yacht. Henry Lu and Rami Perlman, the company’s co-founders, have organized over 100 events in several nations and are currently attempting to break into the web3 market. Space Yacht distributes music NFTs as a label in stages that build upon one another. Iconography Volume 1, 2, and 3 from their NFT collections provide music listeners a preview of what to anticipate from Space Yacht as it expands.

            How NFTs are shaking up the music industry

            We can safely claim that web3 and NFTs are upending the music business as we know it. In the second wave of the internet, musicians relied on labels, streaming platforms, and touring to make money. They also had to deal with several intermediaries that take a sizable chunk of the royalties that musicians receive.

            Artists may generate money with NFTs by selling their music directly to fans without the aid of middlemen like streaming services, labels, and distributors. Furthermore, anybody may release music and earn money as an unsigned musician because of the web3 music industry’s low entrance barrier.

            Since most NFTs cost more than one Spotify stream, which costs between $0.003 and $0.005, artists may make a respectable living without having millions of streams. Because it all depends on having a tiny group that supports what they do, they don’t need to sell or commercialize their music.

            It’s also crucial to note that the smart contracts underlying music NFTs prevent artists from being defrauded of their earnings. Smart contracts provide musicians the ability to keep track of who is holding their music NFTs, keep tabs on secondary market transactions, and be paid a portion of the royalties each time the holder resells the NFT.

            Final Thoughts

            Without a doubt, NFTs are laying the foundation for a music business that is more democratic and equitable. NFT record labels are among the key figures driving this transformation. Traditional labels will probably not go out of business, but they will need to adapt by embracing web3 ideals and finally placing artists in the spotlight.

            Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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              Posted on August 16, 2022

              Top NFT Music Moments in 2022 So Far

              By Barbara Drews
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              The COVID-19 pandemic virtually eliminated all artists’ major sources of income in 2020. Live performances came to an end, sales of items drew to a halt, and the money stopped flowing. 

              Months passed by without much improvement. 

              But as a new kind of music art emerged, it was inevitable that the music business will use non-fungible tokens (NFTs) in 2021.

              And so it was in 2021 that both established and upcoming musicians began to use a brand-new kind of music known as NFTs.

              NFTs are a novel class of digital assets. They provide new channels for content producers to promote and monetize their works, broadening the potential audiences for literature, music, and other forms of media. 

              The term “music NFT” means precisely what it says. Musical composition is included in this NFT. A single song, a whole album, or even a music video might qualify. 

              Musicians discovered that they could offer exclusive, tokenized copies of their artwork to their audience directly using this technology, which would ultimately result in much bigger earnings.

              January 2022: 

              Royal and Nas’ first-ever NFT sells in minutes

              In January 2022, the hip-hop legend Nas received eternal life on the blockchain. Nas and 3LAU collaborated to present his first-ever NFT collection on the aforementioned platform, Royal, of the legendary DJ in a two-part drop. 

              1,870 NFTs were included in the collection, which was the first live sale of NFTs on

              Both drops sold out quite quickly. And the whole revenue was more than $560,000.

              February 2022: 

              Coachella’s NFT collection offers lifetime festival passes

              In an effort to embrace NFTs, Coachella, one of the biggest and most well-known events in the world, released a variety of digital collectibles. They made a big splash with their NFT offering in February 2022. 

              Why? Coachella announced plans for a multi-part NFT drop that month in collaboration with the massive cryptocurrency exchange FTX, part of which included lifelong festival passes.

              Coachella Collectibles provides fans the chance to buy lifelong festival passes, unlock special on-site experiences, physical items, and more. It has a total of 11,010 NFTs spread over three collections.

              March 2022: 

              Dillon Francis signs residency deal for Bored Ape NFT

              Electronic artist Dillon Francis has received several honors. The platinum-selling DJ and producer garnered Latin Grammy and Latin American Music Award nominations for “Sexo” in 2018; in March 2022, he added a historic deal to his resume. 

              In return for an NFT from the Bored Ape Yacht Club collection, Francis agreed to a sole residency with Big Night.

              Snoop Dogg releases first Death Row NFT mixtape

              Snoop Dogg released an NFT mixtape on OpenSea little than a month after acquiring ownership of the storied Death Row Records, the company that saw his rise to fame. 

              The compilation, “Dogg on it: Death Row Mixtape Vol. 1,” was released on the Polygon blockchain and includes entire songs, acapella, and rhythms that Snoop made in conjunction with musicians from all around the world.

              “Dogg on it” was a fresh competitor in the expanding music NFT sector at the time. The collection was an alluring drop for the Hip-Hop audience within the NFT ecosystem since NFTs granted complete ownership rights to their owners. 

              Snoop would release “Death Row Mixtape Vol. 2” in April, containing an even larger lineup of Web3 musicians and artists.

              April 2022:

              NFTs take over the Grammys

              The Grammy Awards, the most esteemed ceremony in the music business, included a representation of NFTs in April 2022. As part of a three-year effort to include NFTs into the entire Grammy experience, the Grammys unveiled an official NFT collection in partnership with Tezos-based NFT platform OneOf

              The critically regarded fine artist ThankYouX, the Emmy-winning Emonee LaRussa, and the 3D animator and contributor Andre Oshea were the highlights of the debut collection.

              Coachella x ODESZA NFT breaks Solana 1/1 sales record

              An exclusive NFT with a 360-degree immersive experience of the Antarctic Dome at Coachella sold for $145,000 on April 18, 2022, exceeding the previous record for a single NFT transaction on the Solana blockchain. 

              The NFT, which clocks in at little under six minutes yet provides an almost flawless visual representation of Coachella’s REGEN‘s unique projection dome experience, contains work from nine prominent digital artists and a musical composition by ODESZA.

              May 2022:

              Pussy Riot and Salem Ilese Drop ‘Crypto Boy’ in support of reproductive rights

              After their song “Crypto Boy” acquired popularity on social media in the spring of 2022, American singer-songwriter Salem Ilese became viral. Ilese decided to work with Nadya Tolokonnikova of Pussy Riot on an NFT release with a charitable goal in line with the tone of the song.

              Ilese and Tolokonnikova recruited popular TikTokers Sad Alex, 30, and July for a music NFT collection, as opposed to women’s reproductive rights, which grew quickly in the U.S. 

              They had the intention of donating 100% of the proceeds from the collection’s primary sale to the Center for Reproductive Rights. The initiative, appropriately dubbed “Crypto Boy,” served as another example of how NFTs may be utilized for good.

              June 2022:

              SongCamp launches Camp Chaos NFT collection

              SongCamp, a collective Web3 lab exploring the frontiers of blockchain and music technology, embarked on one of the largest projects the music NFT industry has ever seen in March 2022. Chaos was founded as a 77-person “headless band” with the goal of writing 45 songs for publication as an NFT compilation costing over 20,000 unique tokens.

              Chaos was the third project ever for SongCamp and its most daring undertaking to date. It was created by musicians, visual artists, engineers, and more. With Chaos, the SongCamp community developed a ground-breaking use-case for Web3 music collaborations and proposed fresh, original ideas for dividing money.

              Pharrell Williams joins Doodles as Chief Brand Officer

              One of the most significant statements Doodles made at NFT.NYC 2022 was that Pharrell Williams will be joining the team of the adored PFP project as Chief Brand Officer. Just over a month and a half had passed since Julian Holguin, a former president of Billboard, was appointed CEO of Doodles.

              It was also announced at the same time that Doodles would be breaking into the music industry through Doodles Records, with a Volume 1 compilation to be released, featuring original music with executive production from Pharrell. However, it is still unknown exactly what the long-term plan is for Pharrell x Doodles.

              July 2022:

              LimeWire returns from the dead as a music NFT platform

              LimeWire, a historical client for peer-to-peer file sharing, saw a chance to reinvent itself as an NFT and Web3-focused brand, much like other abandoned products and services. LimeWire debuted its marketplace in July with featured collections from Travis Barker, Soulja Boy, Dillon Francis, A$AP TyY, and other artists after concluding a $10.4 million private token sale in April.

              Bored Ape-masked DJ takes over the main stage at Tomorrowland

              At the next edition of the famed Belgian electronic dance music festival Tomorrowland in 2022, Ape Rave Club, a DJ, and production initiative reported to be supported by “some of the most exciting producers and creatives in dance music and NFTs,” took the stage. 

              A single DJ made the Ape Rave Club live premiere, performing an hour-long set to a crowd of thousands while sporting BAYC merch and a complete wraparound Bored Ape-styled helmet.

              To sum it up…

              NFTs have had a significant impact that is being felt throughout the digital, financial, and creative industries. But the most instructive litmus test for how blockchain technology can make it easier for people to co-create and co-own intellectual property seems to be the music industry alone!

              Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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                Posted on July 15, 2022

                Travis Barker To Drop NFTs On Limewire Marketplace

                By Barbara Drews
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                LimeWire’s much-anticipated NFT marketplace has finally started its waiting list. LimeWire unveiled the celebrity collaborators of the NFT marketplace last week. Travis Barker, Brandy, Gramatik, 7 Aurelius, Elijah Blake, Aitch, Maino, Nicky Jam, Dillon Francis, and others are on the list. Let’s take a deeper look at how you can get on the LimeWire NFT marketplace waitlist.

                About LimeWire NFT marketplace waitlist

                LimeWire has established a waitlist with at least 10,000 spaces ahead of the debut of its NFT marketplace. Signing up for the waitlist is a simple procedure. You only need to go to the website and input your email address. In addition, you must pass the normal “I’m not a robot” test.

                In addition, participants in a unique contest will have a chance to win one of the NFTs from LimeWire’s initial drop. LimeWire Originals is a collection of 10,000 avatars made up of over 500 qualities and attributes. Furthermore, LimeWire Originals holders will have access to unique LMWR token airdrops as well as limited-edition apparel lines.

                About LimeWire NFT marketplace

                LimeWire made waves in March 2022 when it announced its return as an NFT music store. The firm is well-known for enabling millions of music fans to freely share music online. LimeWire was formerly one of the world’s largest music platforms, however, it was finally shut down.

                LimeWire’s newest incarnation now hopes to alter the NFT music space. In essence, their objective is to “offer a curated marketplace for high-quality digital collectibles, directly offered by your favorite artists.”

                Limewire x Travis Barker

                Travis Barker, the drummer for Blink-182 and a serial entrepreneur, is one of the celebs posting NFTs on LimeWire. His debut NFT compilation will include a unique video of him working in his studio. Furthermore, purchasing one of Travis Barker’s NFTs unlocks a previously unreleased song.

                Furthermore, Barker will release a one-of-one NFT, which is a 3D model of his drum set. Furthermore, the lucky winner will get the opportunity to purchase Travis Barker’s very own drum equipment.

                According to Travis Barker: “I have always been interested in Web3 and NFTs so I am pretty stoked to release my first NFT collection and to do it on LimeWire. I hope that my NFT collection will inspire aspiring artists and fans who want to learn about my creative journey and how I make music.” Barker believes that LimeWire has created a platform that makes exciting content accessible to his fans, even those who are not familiar with web3.

                LimeWire owners, Paul and Julian Zehetmayr, commented: “We see a huge demand in the entertainment space for platforms that recognize and appreciate artists for their talent and put them in the driver’s seat.” According to the brothers, LimeWire presents a new commercial opportunity for all artists. Furthermore, they claim that LimeWire will enable them to “gain more exposure” and “retain more of their earnings.”

                Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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                  Posted on July 13, 2022

                  Top Musician NFT Portfolios in 2022

                  By Yvonne Martin
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                  NFTs have risen by leaps and bounds since early 2021, with a variety of businesses adopting these digital assets. Celebrity endorsements are a big cause for NFTs’ broad popularity. While some celebrities have issued their own NFTs, others have been eagerly accumulating some of the market’s hottest NFTs. Hundreds of millions of dollars have been invested in NFT portfolios by celebrities ranging from musicians to comedians to athletes. So, how do today’s top celebrity musicians’ NFT portfolios look?

                  Snoop Dogg

                  Snoop Dogg, the American musician, earns the top place in the celebrity NFT portfolio list thanks to CryptoPunk #8472. CryptoPunk #8472, his most expensive NFT, was just sold for roughly $1.71 million. The rapper also owns CryptoPunks, Bored Apes, Meebits, Moonbirds, and other cryptocurrencies, totaling a $4.63 million NFT portfolio. Furthermore, his most recent sale exceeded $1.2 million.

                  Steve Aoki

                  The second most valuable celebrity is American DJ Steve Aoki, who has an NFT portfolio valued at roughly $903,000 and the latest sale of $484,000. Aoki is an enthusiastic NFT collector who is noted for his “Aoki curse.” He has many Bored Apes, some of which are valued at more than $200,000. He also has multiple Moonbirds, Mutant Apes, Azuki, CloneX, and others.


                  Madonna, the singer, songwriter, and actress, just sold $324,000, putting her in third place. Her most costly NFT, with an estimated portfolio worth of $215,490, is Bored Ape #4988. She made waves recently for her performance at the World Of Women NFT.NYC party.

                  Justin Bieber

                  Justin Bieber, a Canadian artist, made waves earlier this year for purchasing a Bored Ape for a whooping 500 ETH ($1.3 million at the time). Needless to say, this Bored Ape #3001 is the most costly NFT in his portfolio right now. He also has a Mutant Ape and several CloneX, Doodles, CyberKongz, and World of Women figures.

                  Post Malone

                  American musician Post Malone is another celebrity having a Bored Ape as the most expensive NFT in their inventory, with the last sale at $154,000. In reality, the famed artist has two Bored Apes, which he purchased for more than $700,000 late last year. His portfolio also includes Crypto Tards, Chromie Squiggle, Divine Anarchy, and others.

                  While celebrity buzz might cause FOMO and encourage you to buy in NFTs, always do your own research before taking the plunge.

                  Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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                    Posted on July 6, 2022

                    NFTs And The Music Industry

                    By Shawn Spence
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                    Before we get into how NFTs can boost your music career, let’s clarify some terms and explain a few concepts for non-crypto-natives.

                    So let’s explore NFTs, with a little help from SNL…


                    • “Non-fungible token”
                    • One-of-a-kind
                    • Limited-edition crypto asset

                    Still confused?

                    The term “fungible” refers to something that may be replaced with an identical, interchangeable item. 

                    Consider a $1 bill; it has the same spending power as any other dollar note, right?

                    ⇒ A $1 bill is fungible.

                    Until that dollar is framed behind the cash register at a neighborhood café or signed by LeBron James. Suddenly, that banknote is one-of-a-kind, limited, and NON-fungible. It is irreplaceable.

                    An NFT is a data unit that exists on a blockchain, akin to a fungible coin like ETH or BTC. It can be kept, bought, or sold in the same way. However, the non-fungible nature of the “token” is what distinguishes an NFT as a verifiably restricted digital entity.

                    Consider it a tradable receipt on a public ledger that anybody can read, and this receipt demonstrates… something.

                    What that something IS depends on the NFT.

                    An NFT can signify:

                    • Ownership
                    • Community membership
                    • Support for an artist or cause
                    • And much more…

                    An NFT could represent: 

                    • The deed of your home
                    • Your medical records
                    • Evidence indicating you were a client at a 5-star restaurant on its debut night
                    • A weapon you got in WoW but wish to use in the next game Legend of Zelda reboot
                    • Your profile picture or your avatar
                    • Backstage pass
                    • Concert ticket
                    • Entrance to a private social club
                    • Bullet points for your future CV, stored in your crypto wallet
                    • And… MUSIC!

                    Possibilities for music-related NFTs include:

                    • Single
                    • Album
                    • Artwork
                    • Lyrics
                    • Video content
                    • Community membership
                    • And more…

                    Here are some exciting benefits of NFTs:

                    1. They are “immutable.” That is, forever. Isn’t that lovely? NFTs may provide a solution to platform impermanence.
                    2. YOU decide their worth. Well, sort of. You establish the initial parameters, but the price is determined by your target audience’s willingness to pay. This switches your focus from producing a high level of casual engagement to leveraging the strength of your community.
                    3. Less is more. If you can focus on your community rather than vanity metrics that will never allow you to compete with major artists, you may experience some mental health advantages as well.
                    4. Distribute fractional royalties. This one is tough because selling the rights to your work with the promise of future payments is illegal, but it’s still a great use case.
                    5. Digital collectibles. In a world of infinitely replicated media, we’ve finally found a method to instill ownership and exclusivity. The wonderful thing about NFTs is that they allow both scarcity and plenty (of the same artwork) to coexist!
                    6. Revenue from resale. Earn a commission every time your NFT is transferred.
                    7. Pay-splits in cryptocurrency. Because of the “smart contract” aspect of NFTs (basically programmable money), you also have an intriguing approach to governing rights and handling accounting in a timely and effective manner.
                    8. Possession of bragging rights. Platforms like Twitter (and probably Instagram soon) allows you to use image-based NFTs as profile pictures. Wearing a Sex Pistols t-shirt indicates that you are a member of a specific group or community, just as wearing a Sex Pistols t-shirt indicates that you need to shower.
                    9. Extra functionality. Want to join a band’s secret Discord server or get behind the scenes? Keeping the NFT to their final album might be the key to unlocking such an event.
                    10. They’re fun. Yes, adopting cryptocurrency is a pain in the a$$. The learning curve is steep! But if you get beyond the initial stumbling blocks, there’s a lot of exciting stuff going on with Web3. NFTs can be a motivating part of the journey.

                    Top artists and NFTs

                    Some of today’s biggest musicians, from The Weeknd to Snoop Dogg, are making waves in the NFT industry. How are they making headway in the music industry?

                    Well, you guessed it right. NFTs!

                    As mentioned above, NFTs can range from art and sound recordings to tickets and more. 

                    NFTs generated an impressive $25 billion in overall sales in 2021!

                    EDM artists were early leaders in the realm of NFT. In 2021, 3LAU sold 33 NFT collector replicas of his album Ultraviolet for $11.7 million, making it the first record to be tokenized.

                    Since then, musicians such as Grimes, Shawn Mendes, The Weeknd, and others have released their own NFTs. Snoop Dogg also stated that Death Row Records, his old company that he bought in February, will become an NFT label.

                    What Does The Future of NFTs and Music Look Like?

                    For starters, we may see more artists use NFTs to reward their audience. This would strengthen the bond between artists and fans and encourage fan involvement.

                    Second, new services that let you develop and sell NFTs without any programming skills might emerge. This would facilitate people’s involvement in NFTs and music. 

                    Finally, we may see more platforms that enable the creation of smart contracts for the selling of NFTs.

                    Kristin Robinson (Billboard’s music publishing reporter): “Technology has always been a really big part of the music business, and has really dictated how we make music, how we consume music.”

                    Overall, musicians are beginning to see the benefits of integrating music with NFTs. As artists aspire for success in their professions, NFTs are becoming a unique method to leverage the promise of this developing blockchain technology.

                    Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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                      Posted on July 4, 2022

                      NFTs, Externalities, And The Future Of Music

                      By Yvonne Martin
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                      NFT externalities will transform the realm of creative expression. 

                      Through a three-pronged approach, they will have to be reckoned with even by people who are uninterested in the technology.

                      Economics 101

                      Externalities are the indirect costs (or benefits) of products or services. Pollution is frequently offered as an example, because plastic-producing corporations, for example, do not have to pay to clean plastic out of the ocean. The manufacturers gain, while the general public is taxed and the environment is burdened.

                      In the case of permissionless blockchains, this implies we’ll have to deal with the difficulties and externalities that occur in permissionless areas. Aside from the high energy costs associated with manufacturing NFTs on Ethereum, for which a remedy is being deployed, there is another issue that may be more difficult to resolve because it strikes at the heart of the technology’s decentralized principles.

                      Some musicians make more money from NFTs in a month than they did from streaming in a year. Many artists make more money from a single NFT release than they ever did from streaming. This is thrilling; music may finally be appreciated in the same way that art is valued in galleries.

                      The issue that the industry is currently experiencing is that anybody may construct an NFT of any material. Someone can generate a blockchain address, construct an NFT of a random Spotify song, and sell it on a marketplace like OpenSea. Nobody would suspect it was that specific person.

                      Although troubles are looming in the music industry, this has had a significant influence on the sectors of the visual arts. DeviantArt has now provided over 90,000 complaints of fraud to OpenSea, which is currently checking 4 million newly minted NFTs each week for fraudulent duplicates. While it is wonderful that products may be removed from a specific marketplace, this does not mean that the NFT is removed from the blockchain. It is still visible to everybody. OpenSea just decides not to broadcast it anymore.


                      Flashback to the early days of peer-to-peer filesharing

                      People may immediately access all of the music in the world thanks to peer-to-peer filesharing. It was an amazing time in human history. At the same time, the externalities were terrible, wiping off huge chunks of revenue for the industry. It took more than a decade for all-you-can-eat music streaming subscriptions to become commonplace. 

                      What happened in between?

                      Whether the artists liked it or not, their music was suddenly freely and easily accessible to everybody on the planet. That was the emerging truth. To create a company, artists and labels such as Definitive Jux and Epitaph used a similar tactic of releasing free music on their websites, so that their audience would flock to them. They’d be able to sell concert tickets, gather email addresses, sell goods, and so forth from there.

                      It wasn’t their first choice, but it was the greatest way to capitalize on the reality of this genie who couldn’t be placed back in the bottle.

                      The NFT genie

                      What can artists do to prevent their works from being minted as NFTs on the blockchain? Apart from not publishing their art, they have done nothing. As the area changes, artists are obliged to create new techniques to cope with new types of fraud, forgeries, and counterfeits.

                      First and foremost, the good news:

                      Unlike the previous decentralization shock to the business, p2p filesharing, this technology will not reduce the value of art to anything. While it is infuriating that someone else may mint an NFT of your work and try to sell it, their sale does not deprive you of money unless they deliberately target people who are already familiar with you. The common situation is that they duped a random individual into purchasing a forgery. 

                      Does that hurt the original artist? Unclear, but not likely. In fashion, researchers have found that “counterfeits have no negative effect on consumers’ perception of the luxury brand.”
                      Some estimates, dating back before NFTs, claim that 50% of art is fake or forged. Original works are consistently far more valuable. In one experiment, 180 participants were separated into two groups and asked to gaze at two similar-looking paintings by Jim Rilko. The first group was informed that the pieces were created by two separate artists. The second group was told that one of the paintings was a copy done by someone who was inspired by the other artwork. The first group gave about a similar value to the paintings, but the second group gave a substantially lower value to the apparent copy (source, study).

                      While it is outrageous, unfair, immoral (and unlawful) for someone to sell copies of other people’s work, it is uncertain if this has a detrimental impact on the artist’s work’s worth. Yes, it sucks, but the good news is that it won’t knock you out of business or have a significant impact on your bottom line.

                      Three-pronged approach

                      1. Educating consumers

                      Checking the official social media channels of artists is the basic minimum one should do before purchasing an NFT. 

                      If it’s a resale, you can see where the artwork came from and if the artist has that address displayed in their Twitter bio or on their official website. 

                      Any platform that facilitates these sales should devote time and money to customer education.

                      Aside from the moral motive, there is also a business incentive to build trust among artists, customers, and institutions.

                      1. Artists selling originals

                      People will try to imitate your art if it is good, and they may even try to sell the copies if they believe they will not be found. The invention of MP3s and peer-to-peer filesharing prompted artists to make their work available online, begin developing communities, and develop new economic models. 

                      Will the invention of NFTs compel artists to begin constructing online galleries of their work, which will be offered to collectors as NFTs?

                      1. Protocols of artwork verification

                      The issues at hand were ones of human collaboration, not technology. If the industry cannot work together to resolve the coordination challenges, it will be unable to reap the benefits of this new technology.

                      Either the industry works it out on its own, or a new generation of enterprises emerges to demonstrate to creators, entrepreneurs, and fans that another way is feasible, one that is more rewarding for both artists and fans.

                      That’s exactly what has occurred. Because it has historically been slow to shift unless pushed to, the music business is the canary in the coal mine for new technology.

                      So, NFTs have occurred. 

                      Now, sectors must work together to guarantee that customers are not duped by forgers and that artists’ originals stand out amid the clones. A technology that indexes artwork and certifies originals might be created. 

                      Previous attempts have either stranded or crumbled…

                      Because there’s more at risk now, perhaps resolving the problem of human cooperation will finally have the correct combination of incentives.

                      Marketplaces, wallet applications, virtual galleries, and social networking platforms might all use this protocol to determine if the artwork on display is a confirmed original, a validated fake, or unknown. This would also assist platforms to limit risk by requiring fewer DMCA takedowns and reducing liability for promoting sales of counterfeit or stolen works.

                      However, such a method contradicts decentralization ideals, and there is a significant risk of gatekeeping and power concentration in such a protocol if not carefully developed. 

                      You may anticipate the emergence of centralized features for issues that decentralization cannot or will not prioritize. After all, when the ‘free market’ fails to address externalities such as pollution, it is up to centralized forces such as governments to clean up the mess and regulate. Decentralized filesharing resulted in centralized solutions such as music streaming services. 

                      When decentralization fails to handle the externalities it creates, centralized remedies are used.

                      Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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                        Posted on June 30, 2022

                        Snoop Dogg and Eminem Release A New Single At Apefest

                        By Barbara Drews
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                        Snoop Dogg and Eminem have recently dropped a new track titled “From The D 2 The LBC.” They performed this latest single live for Bored Ape Yacht Club holders at ApeFest. The NFT.NYC side event was exclusive for NFT holders, and the new song even made cryptophobic folks experience FOMO.

                        New Track From Eminem x Snoop Dogg

                        Eminem and Snoop Dogg’s new song is a tremendous banger. These two rap giants collaborated on the dark track, which touched on cannabis, internet likes, and many other topics. 

                        The star of the show, though, is unquestionably the incredible music video that accompanied it. Just look at how they make the most of their Bored Ape NFT IP rights! Snoop Dogg and Eminem’s animated bored apes appear throughout the music video, along with some colorful sparks and weed-related cartoons.

                        What does the new song have to do with BAYC members?

                        In addition to the song and music video, Snoop Dogg and Eminem released BAYC merch. This merch was exclusively accessible to MAYC and BAYC holders and could only be redeemed using ApeCoin. Holders had only 48 hours to claim the drop, and each holder could only claim one item.

                        What does this mean for BAYC IP?

                        This is unlikely to be the first major music video to include NFT IP. This is creating a precedent for numerous web3 celebs. Eminem even tweeted, “Took too long to reconnect with Snoop Dogg,” demonstrating how musicians like the community features of Web3.

                        Snoop Dogg NFTs are clearly as popular as his previous ventures!

                        If you want to dive into this more web2 project, you can see the whole music video here or buy your own copy of the Eminem x Snoop Dogg single here.

                        Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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