Posted on May 19, 2023

15 Great Music Marketing Tips for 2023: Boost Your Music Career!

By Barbara Drews
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Are you an aspiring musician looking to take your music career to the next level? In today’s digital age, effective music marketing is crucial for success in the highly competitive music industry. To help you navigate the ever-evolving landscape of music marketing, we’ve compiled a comprehensive list of 15 great music marketing tips for 2023. From building your online presence to connecting with your fans, these tips will give you the edge you need to stand out from the crowd and make your mark in the music world.


In a world saturated with music, it’s not enough to create great songs. You need to develop a solid music marketing strategy to cut through the noise and reach your target audience. With the right approach, you can build a strong fan base, increase your visibility, and ultimately boost your music career. So, let’s dive into the 15 great music marketing tips for 2023 that will help you achieve your goals.

Tip 1: Develop Your Brand Identity

In a competitive industry like music, having a unique and authentic brand identity is crucial. Your brand should reflect who you are as an artist and what sets you apart from others. It’s essential to define your brand’s values, aesthetics, and storytelling elements that resonate with your target audience. Use social media, website design, album artwork, and promotional materials to showcase your brand identity consistently.

Tip 2: Build an Engaging Website

A well-designed and user-friendly website is the foundation of your online presence. It serves as your central hub, where fans can find your music, learn about your story, and connect with you directly. Make sure your website is mobile-responsive, easy to navigate, and visually appealing. Include an updated biography, discography, upcoming events, and a mailing list sign-up form to capture your visitors’ attention and keep them engaged.

Tip 3: Leverage the Power of Social Media

In the digital age, social media platforms are invaluable tools for music marketing. Create profiles on popular platforms such as Facebook, Instagram, Twitter, and YouTube to connect with your fans directly. Post engaging content regularly, including behind-the-scenes footage, live performances, music videos, and updates about upcoming releases. Engage with your followers, respond to comments, and participate in trending conversations to expand your reach.

Tip 4: Collaborate with Influencers and Fellow Artists

Collaborations can be a game-changer in music marketing. Partnering with influencers, fellow artists, or industry professionals can expose your music to new audiences and help you gain credibility. Look for opportunities to collaborate on songs, music videos, live performances, or social media campaigns. By leveraging each other’s fan bases, you can expand your reach and create mutually beneficial relationships within the music community.

Tip 5: Create Compelling Visual Content

In the digital era, visuals play a crucial role in capturing your audience’s attention. Invest in creating high-quality and visually stunning content that complements your music. This includes music videos, lyric videos, album artwork, promotional graphics, and captivating social media visuals. Engage professional photographers, videographers, and graphic designers to ensure your visual content aligns with your brand and leaves a lasting impression.

Tip 6: Engage with Your Fans

Building a strong connection with your fans is essential for sustainable success. Engage with your audience by responding to their comments and messages on social media, thanking them for their support, and making them feel involved in your journey. Organize meet and greets, fan contests, or virtual Q&A sessions to create memorable experiences for your fans. The more you nurture your fan base, the more loyal and dedicated they will become.


5 Ways To Promote Your Music During The Pandemic


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    Tip 7: Utilize Email Marketing

    Email marketing remains a powerful tool for connecting with your audience directly. Collect email addresses from your website visitors and social media followers, and regularly send out newsletters or updates about your latest releases, upcoming shows, and exclusive content. Personalize your emails and provide value to your subscribers by offering discounts, freebies, or behind-the-scenes insights. Remember, building an email list allows you to communicate with your fans on your terms without relying on social media algorithms.

    Tip 8: Leverage Streaming Platforms

    Streaming platforms have revolutionized the music industry, providing artists with a global platform to reach millions of listeners. Take advantage of platforms like Spotify, Apple Music, and YouTube Music by optimizing your profiles, creating playlists, and encouraging fans to follow and save your music. Collaborate with playlist curators and influencers to get your songs featured on popular playlists, increasing your chances of being discovered by new listeners.

    Tip 9: Harness the Power of Video Content

    Video content has become a driving force in music marketing. In addition to official music videos, consider creating lyric videos, acoustic performances, and behind-the-scenes footage to engage your audience visually. YouTube is a prime platform for sharing video content, so optimize your channel with relevant keywords, eye-catching thumbnails, and engaging titles. Interact with your viewers through comments, likes, and shares to foster a sense of community and encourage further engagement.

    Tip 10: Engage in Live Streaming

    Live streaming has gained immense popularity, especially in the past couple of years. Take advantage of platforms like Twitch, Facebook Live, or Instagram Live to connect with your fans in real-time. Host live Q&A sessions, intimate acoustic performances, or even virtual concerts to create a unique and interactive experience. Promote your live streams in advance to build anticipation and attract a larger audience.

    Tip 11: Collaborate with Micro-Influencers

    While collaborating with high-profile influencers can be beneficial, don’t overlook the power of micro-influencers. These individuals may have smaller follower counts but boast highly engaged and dedicated fan bases. Seek out micro-influencers whose content aligns with your brand and music genre. Collaborating with them can result in targeted exposure and authentic connections with potential fans who are more likely to convert into loyal supporters.

    Tip 12: Run Contests and Giveaways

    Contests and giveaways are excellent tactics to generate excitement, increase engagement, and expand your reach. Encourage fans to participate by offering exclusive merchandise, concert tickets, or personalized experiences as prizes. Leverage social media platforms to host these contests and encourage fans to share and tag their friends, helping to spread the word about your music and increase your online presence.

    Tip 13: Engage with Online Communities

    Online communities and forums dedicated to music are great places to connect with like-minded individuals and potential fans. Join relevant groups or forums where discussions revolve around your genre or the music industry in general. Share your knowledge, contribute to conversations, and avoid being overly promotional. Establish yourself as a valuable and respected member of the community, and people will naturally be curious to explore your music.

    Tip 14: Optimize Your Online Presence for SEO

    Search engine optimization (SEO) is crucial for ensuring that your music and brand are discoverable online. Research relevant keywords and incorporate them into your website content, blog posts, social media profiles, and video descriptions. This helps search engines understand what your music is about and increases the likelihood of appearing in relevant search results. Remember to provide valuable and engaging content that keeps visitors on your website or social media profiles for longer periods, as this positively impacts your search rankings.

    Tip 15: Network and Collaborate Offline

    While digital platforms offer vast opportunities, don’t underestimate the power of face-to-face interactions. Attend music conferences, industry events, and local gigs to connect with fellow musicians, industry professionals, and potential fans. Build relationships, exchange ideas, and explore collaboration opportunities. Remember, personal connections can often lead to exciting opportunities that may not have been possible through online channels alone.

    Frequently Asked Questions (FAQs)

    1. How can I effectively promote my music on a limited budget? To promote your music on a limited budget, focus on utilizing free or low-cost marketing tactics such as social media engagement, email marketing, and collaboration with other artists or influencers. Leverage your existing network and seek out grassroots opportunities for exposure, such as performing at local events or partnering with community organizations.

    2. Is it necessary to hire a music marketing agency? Hiring a music marketing agency can be beneficial if you have the budget and require professional expertise to execute a comprehensive marketing strategy. However, many artists have achieved significant success by taking a DIY approach and utilizing online resources, social media platforms, and networking opportunities.

    3. How can I stand out in a saturated music market? To stand out in a saturated music market, focus on developing a unique brand identity, creating high-quality and visually appealing content, engaging with your fans authentically, and seeking out collaboration opportunities. Find your niche, showcase your authenticity, and consistently deliver high-quality music and visuals that resonate with your target audience.

    4. Should I prioritize quantity or quality when releasing music? While it’s important to consistently release new music to stay relevant, quality should never be compromised. Strive to maintain a balance between quantity and quality by setting realistic release schedules that allow you to create the best possible music without rushing the process. Remember, one outstanding song can have a more significant impact than releasing mediocre tracks frequently.

    5. How can I measure the effectiveness of my music marketing efforts? Tracking and analyzing key metrics such as social media engagement, streaming numbers, website traffic, email open rates, and ticket sales can help you gauge the effectiveness of your music marketing efforts. Use analytics tools and platforms provided by social media and streaming services to gain insights into your audience demographics, engagement patterns, and areas where you can improve.

    6. How long does it take to see results from music marketing? The timeline for seeing results from music marketing can vary depending on various factors such as your existing fan base, marketing strategies, and the quality of your music. It’s important to remember that building a successful music career takes time, consistency, and perseverance. Stay focused, adapt your strategies based on feedback, and celebrate small milestones along the way.


    In the rapidly evolving music industry, effective marketing strategies are essential for musicians aiming to achieve their goals and reach a wider audience. By implementing the 15 great music marketing tips for 2023, including developing your brand identity, utilizing social media, creating engaging visual content, and networking both online and offline, you can take significant steps toward boosting your music career. Remember, success in music requires a combination of talent, dedication, and strategic marketing efforts. So, go out there, make your mark, and share your passion with the world!

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      Posted on December 29, 2022

      Best Practices to Maximize YouTube RPM

      By MusicPromoToday
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      There are a few ways you can potentially earn more money on YouTube. YouTube marketing is not just dropping music videos.

      Best YouTube RPM Practices – image designed by MPT Agency

      Here’s a few:

      1. Monetize your videos: To monetize your videos, you’ll need to enable monetization in your YouTube channel settings. You will also have to agree to YouTube’s monetization terms. Once you’ve done this, you can earn money from ads that run on your videos.

        The amount you earn will depend on a variety of factors, including the number of views your videos receive and the number of ads that are shown. Furthermore, note that not all videos will be eligible for monetization.
      2. Grow your audience: The more people who watch your videos, the more opportunities you’ll have to earn money. Consider using keywords and tags in your video titles and descriptions to help your videos show up in search results.

        You can also promote your videos on social media or through collaborations with other creators. This is always a great idea. Because being social on social media matters!

      3. Join the YouTube Partner Program: The YouTube Partner Program is a way for eligible creators to earn money from their videos through ads. To join, you’ll need to have at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months!

        If you meet these requirements and are accepted into the program, you’ll be able to earn a share of the ad revenue generated by your videos. This campaign will allow you to enable this easily if you have a music video to promote.

      Did you know this?

      RPM (revenue per thousand views) is a way to measure how much money you’re earning from your YouTube videos. It’s calculated by dividing your total revenue by the number of views your videos have received, and then multiplying the result by 1,000.

      For example, if you earned $100 from your videos and they received 10,000 views, your RPM would be $10 ($100 / 10,000 views) x 1,000 = $10.

      The YouTube RPM Blueprint – image designed by MPT Agency

      There are a few best practices you can follow to potentially maximize your YouTube RPM:

      1. Create high-quality, engaging content: The better your content, the more likely it is to be shared and recommended by viewers. This can lead to more views and a higher RPM.

      2. Use relevant keywords and tags: Using relevant keywords and tags in your video titles and descriptions can help your videos show up in search results + be recommended to viewers. You can call this SEO-ing your YouTube channel. You don’t have to be a genius to do this.

        Feel like you need help here? Drop us a note.on our Instagram or contact page.

      3. Promote your videos: Share your videos on social media and consider collaborating with other creators to reach a wider audience.
      4. Enable monetization and join the YouTube Partner Program: To earn money from your videos through ads, you’ll need to enable monetization in your YouTube channel settings and agree to YouTube’s monetization terms.

        If you meet the requirements, you can also join the YouTube Partner Program to potentially earn a share of the ad revenue generated by your videos.

      2 Bonus Tips:

      1. Use end screens and annotations to promote your channel and other videos: You can use end screens and annotations to promote your channel and other videos to viewers who have finished watching your current video.

        This can help increase your overall view count and potentially increase your YouTube RPM.

      2. Experiment with different ad formats: Different ad formats, such as skippable and non-skippable ads, can have different RPMs. Experiment with different ad formats to see which ones perform the best for your channel. This is what promotes a music video through Google or YouTube or partner networks too.
      YouTube RPM Factors – image designed by MPT Agency

      How To Control the YouTube RPM & Earnings!

      Keep in mind that the RPM you earn will depend on a variety of factors, including the number of views your videos receive, the number of ads that are shown, and the effectiveness of those ads.

      Furthermore, there is no guaranteed way to increase your RPM, but following these best practices can help you create a strong foundation for earning money on YouTube.

      Additionally, there is no guaranteed blueprint for achieving the highest RPM on YouTube, as the amount you earn will depend on a variety of factors such as the number of views your videos receive, the number of ads shown, and the effectiveness of those ads. However, there are a few best practices you can follow to increase your chances of earning a higher RPM.

      1. Use YouTube Analytics:

        YouTube Analytics is a powerful tool that can help you understand how your videos are performing and identify areas for improvement. By analyzing data such as your watch time, audience retention, and revenue, you can get a better understanding of what’s working and what’s not, and make adjustments accordingly.

      2. Engage with your audience:

        Moreover, building a strong, loyal audience is key to earning more money on YouTube. Engage with your viewers by responding to comments, asking for feedback, and promoting your videos on social media. This can help you build a community of engaged followers who are more likely to watch your videos and share them with others.

      3. Experiment with different types of content:

        Different types of content can perform differently in terms of RPM. For example, educational or how-to videos may perform better than more entertaining or humorous videos. Consider experimenting with different types of content to see which ones perform the best for your channel.

      YouTube RPM is Not A Guarantee

      In conclusion, earning money on YouTube is not a guarantee and will depend on a variety of factors, it’s just like dealing with Spotify but a lot easier.

      Did you know you can actually build subscribers WITHOUT dropping a music video? Head to one of our own YouTube shorts. This YouTube post generated more than half a million views, with no advertising or promotion. You can do the same.

      By following these best practices and continually experimenting and adjusting your approach, you can increase your chances of earning a higher RPM.

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        Posted on November 2, 2022

        Social Media Is The New Search Engine

        By Barbara Drews
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        Social media is used for everything by young people. What does that mean for search engines? Does this conclude that social media is the new search engine?

        Well, there are social media networks for every interest and purpose, therefore it might occasionally be quicker and easier to just conduct a search within the social network itself.

        It is also becoming more and more common among consumers thanks to the introduction of mobile applications, some of which are quicker than a phone’s internet function.

        When conducting searches, a lot of users enter their queries into social media networks rather than Google or Yahoo. 

        Do You Recognize Some Of The Following Situations Where Social Media Is The New Search Engine?

        • You use Twitter to search for a TV show or news program.
        • Flower decor inspo? You go to Pinterest.
        • Even Facebook’s main page now features a “trending on Facebook” area where you can browse headlines and look for Facebook posts related to particular themes.
        • You use Yelp to find the best restaurants and repair companies in your area.

        The Fastest Growing Platforms Are Ruling Over Google

        Social Media Is The New Search Engine

        A search engine powerhouse made some worrying discoveries in recent research. TikTok or Instagram is used for searches by 40% of young people. Will Google change its strategy or go extinct like Yahoo?

        Senior Vice President Prabhkakar Raghwan, who oversees Google’s Knowledge and Information Organization, spoke at the Fortune Brainstorm Tech conference about cutting-edge technology and the company’s future. Raghwan also discussed how young people are abandoning Google. Raghwan mentioned –

        We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to.

        Evidently, they no longer enter “keywords.” Gen Z is addicted to immersive media. According to Raghwan, more than 40% of young people don’t use Google Maps or Search to find new restaurants. Instead, they perform that on Insta or TikTok.

        TikTok continues to rule other social networks as the fastest-growing social media app, especially with Gen Z consumers, and this latest discovery further strengthens that position.

        Dear millennials who only use Google, feel ancient yet?

        From Social Search To Social Search Engine Optimization

        Social media has the ability to significantly increase brand engagement, and because of this, it is essential for companies to succeed on social media to optimize their search engine results.

        How Can You Improve Your Social Media Posts?

        1. Content: Be careful to complete your profiles as thoroughly as possible for websites without hashtags, including LinkedIn and Yelp. 
        2. Hashtags: Make sure to add pertinent hashtags in your postings on Facebook, Twitter, Google+, and Instagram so that consumers can discover them.

        By doing the above, you can ensure that you will show up in searches for your goods or services.

        What Does The Future Hold For Google?

        Google acknowledges that the number is startling. TikTok and Insta Reels were already eroding YouTube’s market share; now Google’s pervasive search is also under threat! 

        What about Maps’ ten years’ worth of restaurant and bar curation? 

        In contrast to millennials and those who were born shortly before the advent of smartphones, Google may develop a more visually immersive method of capturing the attention of the next generation of internet users. 

        Google is already indexing Popular Instagram and TikTok videos so they may appear in its news feed. However, consumers might not want to quickly switch from a native app to a browser and do a search…

        Final Thoughts On… Social Media Is The New Search Engine.

        In order to get more Gen Z people to utilize their search engine, how will Google respond to these statistics? It is generally accepted that the solution is a feature that provides a more immersive and visual results page for Google Search and Google Maps.

        Whatever the response, it must be strong in order to succeed in attracting Generation Z.

        To keep up with the most recent trends and breakthroughs in the music industry, connect with MusicPromoToday if you are an aspiring musician who wants to advance your musical career. 

        Visit the MPT Agency Blog to learn more about the secrets and how you can advance in your musical career as an investment in your professional development.

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          Posted on August 3, 2022

          Reflections On The NFT Music Industry

          By Barbara Drews
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          Unlike last year, when the music business was obsessed with cryptocurrency, this year comes at a time when the crypto market, like most of the economy, is in decline.

          The attention recession and potential economic recession

          Well, the market downturn is not limited to cryptocurrency. It’s also possible that some of the crypto “downturn” is just the predicted return to normalcy following the exaggerated high. However, there are concerns that the music Web 3.0 market may lose steam as consumers become more selective about how they invest their time and money.

          Education is one of the most significant obstacles.

          To be interested in purchasing an NFT, a music lover must first learn what an NFT is, why it is essential, and how to obtain one.

          While it may appear as if everyone in the music industry has gotten the concept by now, customer knowledge remains very limited. As of Q3 2021, around 20% of worldwide customers recognized what NFTs were, and a comparable amount was interested in purchasing limited-edition digital collectibles from their musical heroes. It is not just a matter of convincing users to pay attention, but also of artists and their crews. 

          Major record labels that have committed to Web 3.0 are still training their own staff about the sector and attempting to pique the interest of artists — at a time when many have resumed their focus on in-person activities such as touring.

          The bear market has benefits

          Nonetheless, the bear market has a lot of potential advantages. 

          A crypto winter would assist to separate the legitimate firms and ideas from the money grabs in the existing saturated field. A bear market will be an excellent moment for those who are serious to focus and begin the work and effort of resolving the many challenges and impediments that became apparent during the hype phase. 

          One guest from a music NFT firm mentioned how difficult it was to be focused during the 2021 crypto hype, and that they are a lot more productive and effective today. 

          The bear market may also be beneficial to fans, who were often priced out when crypto was booming and are now able to acquire their first NFTs at cheaper costs. Despite the market collapse, money is still pouring into the music Web 3.0 industry. 

          DAO Dreams Never Die, a record label, just secured $2.5 million in initial investment, anotherblock, a blockchain-based music rights marketplace, raised $1.2 million, and NFT startup Highlight acquired $11 million. From the perspective of NYC.NFT, there also appears to be no lack of recent grads eager to begin jobs in music and Web 3.0.

          There are still opposing viewpoints.

          In the Web 3.0 music space, there are two opposing schools of thought. While one side is creating music-crypto ventures atop incumbent frameworks, the other side is scrapping those frameworks almost altogether and building a new, blockchain-based music company alongside the conventional one. 

          While big labels and other established stakeholders dominate the former, independents and music industry outsiders dominate the latter.

          This separation persists, as evidenced by the attendance at various events. 

          There were also significantly more conferences and speeches about how NFTs may be used to promote new products to consumers than about utilizing NFTs to solve fundamental — but less enticing — problems like optimizing royalty payments. In the larger scheme of things, the music crypto realm is still fairly new. 

          But, perhaps, the bear market will also be a moment to focus on less glamorous (but possibly revolutionary) undertakings, and for these two opposing ideologies to pay close attention to and benefit from each other.

          Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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            Posted on August 1, 2022

            CryptoCrash: What Does It Mean For Music?

            By Yvonne Martin
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            Since the beginning of May, cryptocurrency values have decreased dramatically, including Ethereum’s ETH, which is home to some of the most prominent NFT projects and platforms. The value of ETH has more than halved in comparison to other “fiat” currencies like the US dollar or the Euro.

            While macroeconomic factors are vital, there has long been a sense that the market was overheated and needed to be corrected. The bull cycle ended abruptly with the bankruptcy of Terra-Luna, evaporating an estimated $42 billion. 

            Enter the “bear market.”

            Three stages of a bear market

            People who entered crypto (and its latest appellation “web3”) in the last 1-2 years are apt to think of bear markets as instances when enthusiasm simply dies down, but it goes far deeper than that and is incomparable to the hype in cultural realms. A Twitter thread by crypto veteran Jason Yanowitz gives a combative explanation.

            Stage 1: The Unwind The excitement (and greed) from the bull market still exists. Mini-narratives pop up for weeks at a time. Assets still have floors. Valuations are cut but companies don’t make the tough decisions (kill products, layoffs). Things seem alright.

            Stage 1 doesn’t *feel* like a bear market. It feels like prices have pulled back to “realistic” valuations. Investors continue allocating, builders keep building… In general, life is good. Only the weak hands sell.

            We’ve reached stage 2 since the Terra-Luna collapse:

            Stage 2: Forced Capitulation This is where it gets ugly. Narratives die. Prices fall 90%… then another 90%. Layoffs across the board. Mainstream media and cynics rise up in Stage 2. They laugh and shout “I told you!”

            This eventually leads us to stage 3: winter.

            That idea is terrifying if you are developing in web3. Very frightening. Not because you don’t believe in what you’re doing, but because you don’t know how it will pay the bills. Even if you have a sound revenue model or have acquired funding, it may be difficult to attract talent or general interest since people may have moved on to the next bright thing like the metaverse.

            The unfortunate fact is that music follows the money. Artists must make difficult decisions regarding how they will pay their bills in order to focus on their work full-time. With gigs gone at the beginning of the pandemic, others moved to live streaming and creative economic system models like Patreon, which eventually gave way to ‘web3’ with artists learning how to market their art as NFTs. They introduced a new market for their art that settles above ‘feels like free’ streaming pricing, paid downloads from websites like Bandcamp, and closer to what one could get compensated for a gig, but in this particular circumstance, all the value is transferred by a single person or community of people rather than an entire audience.
            However, the NFT economy is stalling. According to the NFT market tracker NFTGo, trade volumes among so-called “blue chip NFTs” have decreased. Blue chips are among the industry’s most popular and well-known NFT collections, and so give an excellent snapshot of the overall market mood. In USD terms, the volume has been cut in half.

            A project like Songcamp Chaos, with full backing from the space and an incredibly creative approach, would have simply sold out only months ago, but it has only sold roughly half of its 5,000-pack collection so far. Yet, just 188 genesis membership passes have been sold by Venice Music, with sales centering around the debut day. Not long ago, this would have looked different as well.

            In summary, it’s difficult to sell NFTs right now, and the amount of money NFT sales may make in dollars has plummeted. As a result, musicians and other artists may spend less time creating since they will need to find other methods to make a living.

            What it doesn’t mean for music

            Web3 is not ‘dead.’ All that was there remains. Web3 refers to the infrastructure, technology, and methods, not the buzz. Projects with weak theses will fail, as will their supporters (think: cash grabs). Their DAOs will fade away.

            In the instance of the COLORSxCOMMUNITY, with the beginning of the concept of how COLORS may long-term weave its audience into itself (and vice versa). That community occurred before the incorporation of web3 technology. The motivation for incorporating web3-tooling is equity: not necessarily monetary assets, but equity as a basic principle. It was wanted for the community to be equal for its members, and while web3 has a lot of challenges, it is still the simplest approach for communities to achieve completely equitable outcomes.

            Organizations and individuals who work along these lines will always look for reasons to explore, build, and so on. 

            Consider this: take away all earnings from an artist. Will they cease creating music? No. 

            Will they take a month off to tour and do a slew of free engagements that they were previously compensated for? Unlikely.

            Build market

            The ‘bear market,’ as some call it, is also known as the build market. As the market heated up and the music industry embraced web3, people began to see a slew of issues develop. These vary from technological challenges in transitioning to web3, to environmental concerns, to the formation of communities with massive economic moats (pay-to-play), to speculators pump-and-dump on legitimate enterprises. All of these problems, and many more, now have domains for builders to come in and offer specialized solutions.

            Many web3 organizations have squandered a lot of time and money in the last year or two. If your community has a liquid token, users may pay out their membership whenever they choose. This motivates organizations, particularly their elected leadership, to pursue initiatives that maintain high token prices. Unfortunately, these token values are influenced more by buzz, speculations, and emotions than by genuinely meaningful contributions like public goods. However, in a bad market, speculation ceases. There is less motive to create excitement, and because expenditures are much smaller, there is far more need to produce with concentration.

            Ideas alone are no longer sufficient. It’s time to execute with determination, without hesitation, and with a dedication to making difficult decisions quickly.

            Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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              Posted on June 25, 2020

              MusicPromoToday Analytics: Understanding TikTok Marketing, Myths & Best Practices

              By MusicPromoToday
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              If you are a musician, singer, songwriter or part of a band, you’ve probably heard of TikTok, even if you haven’t necessarily used it before. Maybe you’ve occasionally seen YouTube videos of teenagers giddily lip-syncing or dancing to popular songs while Snapchat-like filters and AR features occupy the scene. These types of videos are commonplace on TikTok, but musicians also use it to spread their music worldwide. However, the Chinese company ByteDance who launched the app back in 2016 became equipped with a few fair myths that dispersed all over the video-sharing social network. MusicPromoToday has gathered a rundown of TikTok marketing myths and facts so you’re more aware of why so many are addicted to this app.

              TikTok Marketing Myth 1

              Your TikTok videos should be either funny skits or dancing.

              TikTok Marketing Fact 1

              This is definitely not true! These doings are grounded in strategies that are successfully based on getting songs viral for musicians and artists. It’s your account page and you should set out content that you feel the best with! There’s a lot of skits and dancing on TikTok, but you can take a different TikTok marketing direction too!

              TikTok Marketing Myth 2

              TikTok is only for one style of music. 

              TikTok Marketing Fact 2

              Hmm…WRONG! If you do adequate research about the app itself, even if you just browse and watch various TikTok videos, you’ll quickly find that this is not the case. There are all types of music erupting on the social media platform. Urban, electronic, rock, classical and so many more genres.

              TikTok Marketing Myth 3

              TikTok campaigns are easy. 

              TikTok Marketing Fact 3

              Research shows that TikTok tends to be one of the cheaper platforms, allowing for “cheap failure,” but with correct and strategic music marketing promotion, you and your music will go viral in no time! Start posting something today. We’ll promise you will get a few dozen or hundreds of views within the first 24-48 hours without doing anything. Do the math and multiply those views by 10 posts or 20 posts! See the numbers adding up? It’s very important to be consistent. The more you post, the more you attract. Make sure to keep your posts quality up to par as well so users can also like and share it with their friends instead of simply watching and skipping it. Social media is all about entertaining, make sure the first couple seconds of your TikTok video grabs the attention of the viewer; this is the best TikTok music marketing tip we can give you and the best insider that will retain users. 

              As an artist, take the risk (which in this case is only your time) and spend it on Tiktok to be at the forefront of this new social media giant before it grows even more and gets difficult to get your views! You will learn about what works and what doesn’t within the first couple days. 

              Remember: The more you post, the more your numbers will continue to grow and eventually you will reach that ultimate peak! 

              Contact MusicPromoToday to create a customized and viral music TikTok campaign for your music marketing success or if any of the following questions have sparked after reading this article! 

              We’ll guide you on the following: 

              1. How to design your TikTok campaign when you have a single vs. a music video to promote.
              2. ​How to choose TikTok influencers (TikTok followers vs. engagement is NOT what it seems, there’s more to this).
              3. Determining how much to pay TikTok influencers.
              4. ​The best way to contact and negotiate with TikTok influencers.
              5. How long to run your campaign and what a rollout needs to look like.
              6. ​How to save your money and get the best results for your personal budget.
              7. What to exactly tell influencers to do.
              8. ​The best way to upload your music.
              9. ​What you shouldn’t worry about (you’ll waste your time and ruin your campaign if you do…)
              10. ​What to do after launch to maximize your results and help TikTok drive streams or build a social media fanbase!

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                Posted on May 18, 2020

                5 Powerful Facebook Tips to Boost Your Music Marketing

                By MusicPromoToday
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                In recent years, Facebook pages have become musicians’ prime source for music marketing. It almost seems like the success of an artist’s Facebook page results in the success of their music career. Label companies and music marketing companies who offer digital music promotion generally assume that if a musicians Facebook page has a lot of fans, it’s worth their time to check them out! In addition, musicians also assume that if their Facebook has a large following, then their events will have a massive attendance rate and higher album sales.  
                However, although these assumptions can sometimes be misleading, it’s important to know that it will cost money for brand new musicians who are trying to make it big on Facebook. However, MusicPromoToday has gathered for you some powerful Facebook tips that will allow up and coming artists, and even their predecessors to be successful on the social media platform.

                1. Target the right Facebook audience

                One of the best features on Facebook is having the freedom to target audiences based on their specific interests. If you decide to sponsor a Facebook ad, you can choose an exact group of users who you want your ad to be viewed by. For example, hipster music fans from the ages 21-30 or Hip-Hop fans who are aged between 30-45. Therefore, as an artist, you have the ability to pay to show ads for your music to the group of people who will like it the most. This works way better than an approach where artists just boost their posts to their existing followers and ignore targeting and gaining new audience members!

                2. Target the right fans in the right locations

                Next on our list of Facebook tips is to target fans in the right locations. This means that in addition to allowing artists to display ads based on interests, Facebook also allows you to show ads based on the location of these specific groups of people. This is exceptionally beneficial for touring artists to maximize the value of their money spent on ads as well as their crowd turn out. Online music marketing companies suggest you to highlight the area you want to target on a map or upload a spreadsheet containing target postcodes.

                3. Customize your audience

                Advertising on Facebook shouldn’t only be targeted towards specific interests and demographics. You should also try to utilize the data you already have. The ‘custom audiences’ feature allows you to upload your existing mailing list to Facebook and display ads for all Facebook users on the list! This is beneficial because it allows someone who isn’t following your Facebook page to still encounter your content!

                4. Install the Facebook pixel on your site

                The next thing is one of the most important Facebook tips out there. If you’re an artist, you should definitely have a website and intend to advertise about it on Facebook. All music marketing companies will inform you to install the Facebook pixel onto your site. This is a basic line of code which essentially adds a Facebook cookie to your site. This cookie then permits you to show promotions for your music to any individual who visited your site in the recent 90 days.

                 5. It’s not only about getting the likes 

                As a result of the apparent significance of having a large number of Facebook likes for your music page, numerous artists who run advertisements on Facebook simply center around utilizing them to build the number of their likes. Rather than urging people to like your Facebook page, you can encourage them to subscribe to your mailing list (usually for something in return). Having a larger mailing list in many cases is more important than having a large following on Facebook because it will allow you to communicate with a broader range of people as well as send newsletters to people who don’t have Facebook accounts.

                We hope you enjoyed these Facebook tips. If you’re interested in receiving more information, visit us at MusicPromoToday.

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                  Posted on May 15, 2020

                  How To Make It Into Fashion Week As A DJ

                  By MusicPromoToday
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                  Can you imagine having a fashion show without any music? I know, we can’t either! During each season, A-list designers not only create a brilliant collection, but they also decide on a venue where they will have their fashion show, models, styling, a backdrop, and what kind of music will liven up their clothes. Therefore, if you’re a DJ trying to make a scene in fashion week, keep in mind that your music not only has to be top of the line, but you also should have a few fashion focused and titled playlists, dress more trendy, and be active on social media of course. The clash between music and fashion is incredibly important and MusicPromoToday has just the right music marketing tips for DJs who are trying to rise to fame during one of the hottest events in the industry.

                  DJ QuestionMark, a London-based DJ, musician and producer, is a highly experienced DJ who has DJ’ed for designers during London Fashion Week and New York Fashion Week. He shares that preparing and planning ahead are crucial. So …

                  Tip #1:

                  Start talking to designers 6 months before the show day about the core concept of the next collection. Discussion is a key step when moving forward in any process. Designers need to hear their imagination, vision, stories, ideas, and visualization in your music. Showcase the season musically with key sounds. This might be sounds of the train, water drops, animals etc. And make sure the designer hears and likes it! 

                  Tip #2:

                  Think like music marketing companies. What would they ask you to do if you were trying to make a bang for your buck in the fashion industry? Digital music promotion is key to success. Once you’ve brainstormed what you’ll most likely be playing at the show, create a playlist for the specific event! This is key for music marketing. If you have all your music in one place that is geared towards the fashion theme, it will be easier for designers and their team members to hear what you’re made of before you get hired for the job!

                  Tip #3:

                  Be active on social media. Online music marketing companies will tell you that your presence online is critical for your success. Make sure you post about the event, share your ideas with your fans and tag the designers you want to work with! They will love to see you interacting with your fans and engaging your content with them. That means you know how to get a crowd doing and designers love seeing that! 

                  WRAP UP

                  Tip #1: Start discussing your plans with the designers 6 months in advance to get the full scope of their vision. Showcase their imagination in your music. 

                  Tip #2: Think like music marketing companies. Once you’ve brainstormed what you’ll most likely be playing at the show, create a playlist for the specific event! This is key for music marketing.

                  Tip #3: Be active on social media. Online music marketing companies will tell you that your presence online is critical for your success.

                  The fashion industry is a good platform for trying out new things. DJs and musicians should be confident in their craft and just go for it!  Teamwork makes dream work. Respect your colleagues and contact MusicPromoToday if you are interested in receiving more information. 

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                    Posted on May 11, 2020

                    5 PROVEN Ways To Get Signed to a Record Label

                    By MusicPromoToday
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                    Are you a musician with great music who is ready to get signed with a record label? Or maybe you’ve always thought about how artists get signed with major label companies. Yes, you will need to put in a lot of hard work and dedication in order to accomplish your end-goal, but MusicPromoToday is here to provide you with these simple techniques to make your life easier. Follow these simple steps of how to get a record deal and you’ll be one step closer to your dream!

                    Amazing Music Is Key To Get Signed

                    The key and most important part of all is making sure your music and music promotion campaign is absolutely AMAZING and well setup! You need to have your craft perfected and down to its core if you want to make it big in the industry. Try asking professionals for feedback. Before you even begin to send your music to various record labels, send it over to people whose opinion you value. This doesn’t mean you family and friends because they won’t give you an unbiased answer! You need hard constructive criticism. Once you receive it, take the criticism and work with it. You don’t have to incorporate everyone’s corrections, but, if a few people do point out the same thing, then maybe you should consider it. 

                    Have Professional Social Accounts

                    The next step to focus in order to get signed is to really concentrate on the presentation of your sound. First impression on your music promo matters. People will never forget how they felt when they heard your music for the first time. When you get a label company to hear your music, they’re most likely going to check you out on social media. And if they really like your sound then this will definitely happen. We’re not just talking about Instagram, we’re talking about all social media platforms. So you want to impress these people! Make sure you have your accounts set up on Facebook, Twitter, YouTube, Spotify, and SoundCloud. Be sure to make the URLs the same for each platform. This is going to make you look professional and polished. Having your own website, again with the same name, will be great as well!

                    Think Like A Label

                    Label companies are a business so to help the chances of you getting signed you must know what label companies are looking for and what they want to see. Once you’ve figured this out, you will be able to cater their needs better. Going back to what we said in the beginning of this section, a label company has costs for music distributions, music marketing, artist branding, designing and more. They must generate some kind of revenue in order to pay these costs. The revenue is generated by selling music, hosting events, selling merch etc.. So regardless if they’re focusing on mainstream or underground music, they need to make money in order to make ends meet. If you think about it, they are going to look for an artist who will assist them in making money. An artist who is passionate, dedicated, has some kind of a fan base, mind-blowing music promotion, a good look with artist branding, and strategic music marketing. If you have all this, or at least a few, then you will look very appealing to record labels!

                    Stand Out (and not just with your music) 

                    If you were able to land a conversation with a record label, be sure to show them your genuine and honest interest. Focus on the person who is sitting in front of you. Don’t talk about yourself too much, ask questions and be aware of what they’ve been up to– take it to social media to do your research. Generally speaking, people tend to do more for people they like and have a connection with. On top of asking them questions and showing interest, get creative. Give them ideas or comments where they can benefit from as well. Make their lives easier and better by pointing out something they might have missed. They will be appreciative for all of this. Connect with higher positioned people and be bold. There is nothing wrong with that. Great things come out of taking small risks like these.

                    Network and Build Relationships 

                    In order to get signed, you must connect with people! This simply means you can follow them on their social media accounts. If you know their names, add them on FaceBook and click the follow button on Twitter. Respond to their posts and reply to their tweets on a regular basis. You can even just say ‘hi.’ These are great conversation starters and can open a dialogue about your future career plans. Add value to your actions by attempting what you feel most comfortable and confident in doing. The employees will see and appreciate your consistency and dedication. 

                    Wrap Up

                    And there you go! This is all there is to it! There isn’t much difficulty getting signed. You just need to combine a few things like remarkable music, music promotion, proper presentation, adopting the record label companies mindset, standing out with your artist branding, and networking! If you’re able to do this, your future will be looking brighter than ever.

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                      Posted on May 5, 2020

                      Top 6 Instagram Hacks For Musicians For RAPID Followers Growth In 2020 (That ACTUALLY Work)

                      By MusicPromoToday
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                      It’s 2020 and let’s be real, social media can easily be considered as a sport these days. People love followers and want to gain as many as possible in our celebrity obsessed world! If you’re a musician who is looking for Instagram hacks to increase the number of your followers, you’ve definitely come to the right place. Although some techniques might revolve around having a high quality Instagram page where followers are organically grown based on interests and extensive networking, here at MusicPromoToday, we’ve found some easy and efficient ways that are proven to be effective for immediate results. Check it out below! 

                      1. Create your own theme

                      One way you can start is by having a theme. Choose something that defines you, something you’re really interested in, or a color palette you want to follow. Do your days revolve around wellness, fashion, music, traveling, animals, or food? These tend to be some popular themes on Instagram and one of them might be the perfect fit for you. If not, gear toward what fits your everyday routine and personality the best!  A theme can also be choosing one Instagram filter to dress up all your versatile photos. When doing so, your page will look even more appealing to newcomers resulting in them pressing that follow button!

                      2. Hashtag your photos

                      This one is one of those no brainer Instagram hacks! People tend to search hashtags to come across posts that interest them. This is how people casually find your photos and Instagram page. So for example, if you are recording a new song or want to show your fans behind the scenes of your creative process, you can do your own music marketing and include various key hashtags pertaining to music. This will grab the attention of passerbyers. And generally, they will give you a like and a follow if they like what you are posting in order to keep up with your future posts. 

                      3. Don’t bore your audience

                      OK, we all know that person who posts their Starbucks coffee cup, every single morning, while driving to work in LA traffic! PLEASE don’t be that person! Try to keep your page fun, interesting, and fresh with creative and new content of occurrences that take place in your life. Put yourself in the viewers shoes and think about what you’d want to see from this new cool Instagram page you’ve just found. If you post intriguing photos, people who already follow you will give you the likes you’re looking for. The more likes you get, the more likely you are to appear on the explore page which will allow others to find your page and ride along your journey as well.

                      FREE GUIDE:

                      5 Ways To Promote Your Music During The Pandemic


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                        4. Post consistently

                        Generally speaking, not a lot of people face the most interesting things on a daily basis to post on IG about. However, if your account is focused on one specific thing, like how we mentioned in hack #1, make sure you post daily and consistently within your theme. It’s a known fact that everyone obsessively refreshes and scrolls through their Instagram feed 24/7. Might as well give them something nice to look at, right? Always remember that if you put in the time and effort, you will for sure see the results you’ve been looking for.

                        5. #Like4like & #Follow4follow

                        Another quick and effective strategy to add to your list of Instagram hacks is to pick up followers is the idea of including #likeforlike or #followforfollow on your posts. Once you include this in your list of hashtags, as mentioned in hack #2, click on the hashtag “#like4like or #follow4follow and get busy liking everything you see regardless if the post pertains to your theme. You can even try commenting under some of the pics! The moral of the story is, and trust us this really does work, in about 10-15 minutes, you can get anything between 40 to 50 likes. Believe us, we’ve tried this. As your likes increase, so will your followers list. If you continue liking for an hour straight, we guarantee that your followers will increase. Just make sure your content is interesting; always, always!

                        6. Follow celebrities & influencers

                        Last but certainly not least, this hack tends to have some of the fastest results! Choose a few famous celebrities or influencers and give them a follow. This can be Beyonce, Jay-Z, the Kardashians, Drake, Lil Wayne, etc. We tried this and in about 30 second, we received nearly 20 followers! Definitely a super quick and easy way to bring attention to your page!  

                        We hope these quick hacks help you reach the following list of your dreams! Now, what are you waiting for? Go try these tips out and let us know on our Instagram page how your Instagram account is booming! 

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                          Posted on April 20, 2020

                          How Are DJs Dealing With #Quarantine? Keep Your Audience Entertained By Keeping Your Passion Alive

                          By MusicPromoToday
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                          While the battle against COVID-19 has drastically changed all measures around the world, almost all countries have shut down their borders and have advised people to stay home and remain in quarantine till further notice. Sure, amidst all the chaos and uncertainty we’re all facing, famous musicians have managed to keep their spirits high by manifesting a sense of unity and solidarity to their fans with their music. Some of these musicians are world renowned DJs who have found different ways to keep busy while living in quarantine. Checkout MusicPromoToday’s finds on how EDM DJs are musing while in self-isolation.

                          Image via We Rave You

                          Take Diplo for instance. The A-list DJ decided to isolate himself from his children due to the interaction he’s had with “hundreds of people in the past for weeks.” The American DJ announced that he promises fans nightly livestream sets that they can listen to right from the comfort of their own homes. If you’re an aspiring DJ, you too can hold flashy concerts right from your home to keep both you and your fans’ energy alive!

                          Image via Ars Technica 

                          We’re all aware of Swedish DJ Alesso right?! Well, due to his confinement at home, Alesso has been incredibly active on all his social media platforms. For instance, he’s been holding Q&A sessions on Instagram and was quick to release a short video about how to build up a big room track. The clips he posted on his Instagram showed Alesso joking around by expressing how the track can be created in a few short steps. He began by finding a few chords and creating “a nasty bassline,” before playing “a melody with a lot of delay,” and adding “too many layers of the same melody.” As an up and coming DJ, follow the footsteps of your predecessors and record short clips of you producing a new tune or dazzling one up that you’ve been working on already! It’ll make your fans more interested in your tracks and will keep them coming back for more! When you include your fans in the creation process, they become even more invested into your craft and curious in the final product.

                          Image via YouTube

                          Marshmello has also carved out some time in his quarantine to whip together a brand new mix for his fans. The talented DJ announced on his YouTube, “Hey Mellogang, I hope you’re all staying safe and healthy during these challenging times. I put together this mix so you have some music to help you get through your day. Please continue to care and support those around you in your communities. We are all in this together.” Releasing new music is crucial right now. As a DJ, you can show your fans that the art of music and creativity can bring us all together during a time of despair. Release a new track you’ve been working on but weren’t ready to release. If you’re looking for a sign, here it is! The time has come for the world to hear your sound! It’s your time to shine! 

                          Image via YouTube

                          When Alison Wonderland found out about the cancelation of all Red Rock concerts, the EDM producer from Australia made the decision to surprise fans by posting the entire set of her 2019 Red Rock Concerts. She took it to Instagram to make her announcement: “Wow, a lot has changed since Monday when I announced Red Rocks. So I want to do something nice for you guys!!! So excited to release this footage from Red Rocks so you have something to watch while there are no events going on… IN 360!!!” If you don’t have special cameras and gadgets to create a 360 view of your new concert hall, aka your living room, don’t even worry. Give your fans a tour of your workspace. Show them where your music is created by filming a short video tour of your quarantined environment! You can also ask them to share their workspace with you, adding it to their story, tagging you and you can share it on your own Instagram or Facebook story. It will keep you and your fans engaged as you will each get a small insight of their everyday life in quarantine. 

                          Finally, famous Australian DJ, Flume, is using his time in quarantine wisely by collaborating with other DJ artists from around the world, remotely. After he posted an invitation to collab on his Instagram, he received messages from famous DJs and singers about his strategic idea. Some of these artists included Alison Wonderland, Diplo, Charlie XCX, Halsey, Oliver Heldens and more. We hope you’re all ready for these electrifying mashups because we sure are!!! You too can collaborate with different musicians and DJs from around the world. Maybe you have a friend who produces music in Sweden, or a relative who DJs in Brazil. Take this opportunity and write to them! Ask them to play music with you. You can either play a one hit wonder that everyone has heard before, or you can share one of your own songs. You will drive more people to your page just by collaborating with another artist! The possibilities are endless! Go for it and expand your already growing following list!

                          Image via Austin360

                          Wrap up

                          If you’re a DJ who is stuck at home, try doing these 8 things, as well as the ones described above, to keep your musical passion alive as well as engaging at a deeper level with your fans! 

                          1. Find artists to collaborate with while you’re in quarantine 

                          2. Set new daily, weekly, and monthly goals to grow your fandom 

                          3. Start an ad campaign

                          4. Create a TikTok account and participate in viral challenges

                          5. Start a new musical project and share insight with your fans

                          6. Update your YouTube description

                          7. Create a wikipedia page about your overall brand and career as an artist

                          8. Work on your IG, FB, Spotify, and SoundCloud biographies for more fresher and up to date content 

                          If you are interested in learning more about how DJs can keep their passion alive while in quarantine, sign up by providing your link below. 

                          Also remember to be safe, stay healthy, and wash your hands. We are stronger together! 

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                            Posted on April 15, 2020

                            How To Use IG Stories In Your Favor: Instagram Story Tips For Growth & Engagement

                            By MusicPromoToday
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                            As an artist, musician, band, or record label, it is very important for you to be active on Instagram. Showcasing your social media presence is a key ingredient in making your artistic career thrive in today’s world. Simply posting Instagram photos isn’t enough. You need to take your Instagram to the next stage and amp it up by posting stories to your profile. It is an efficient and professional way to market your music and expand your career. MusicPromoToday has gathered some tips and tricks for you to use and increase growth and engagement straight from your Instagram stories. 

                            Here are some statistics about increasing engagement through Instagram stories:

                            Image: Business of Apps

                            ●500 million users now use Instagram Stories every day

                            ●15%–25% of people swipe up on a link in branded Stories

                            ●59% of brands link Instagram Stories to a shoppable page

                            ●They are fun and engaging for everyone

                            ●They might disappear after 24 hours but they have long-lasting results

                            Image: Bumped

                            Fan Feedback

                            Receiving feedback from your fans is important to the development and growth of your career. Ultimately this is how you will know if your fans are happy with the music you are producing and tracks you are releasing if anything needs improvement or a slight revamp in content. Gathering your fan feedback through Instagram stories will be easier and more engaging than ever. All you need to do is create an interactive poll sticker. Ask your followers a simple message and let the responses trickle their way into your inbox. You will have an understanding if you’re in the right direction or not by the responses your followers provide.

                            Image: Canva

                            Evolve YouTube, Spotify, or SoundCloud followers list 

                            Did you know that Instagram stories can also help you build your followings on different platforms? We’re talking facts! With your story features, you can earn more fans on your other social media platforms. Once you’ve reached 10k followers, Instagram will allow you to add “See More” links to your stories. Therefore, all you need to do once you reach this point is to put a link to your YouTube, Spotify, or SoundCloud accounts so fans can engage with you and your music at a greater level. The link on your Instagram Stories will be invisible and hidden under the “See More,” or as users like to call it, the “Swipe Up” option. 

                            Increase your discoverability

                            Instagram stories can also be used to help artists get more local exposure right from the comfort of their own home. Because of location stickers, you can illuminate your crowd where you are at a specific time, where your gatherings or events will be, or… where your album will be dropped.  These location stickers are particularly valuable for artists who are constantly on the go. With the assistance of location stickers, you will be able to drive more traffic to your concerts and meetups just by sharing it live on your story. 

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