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Posted on December 29, 2022

Best Practices to Maximize YouTube RPM

By MusicPromoToday
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There are a few ways you can potentially earn more money on YouTube. YouTube marketing is not just dropping music videos.

Best YouTube RPM Practices - image designed by MPT Agency

Here's a few:

  1. Monetize your videos: To monetize your videos, you'll need to enable monetization in your YouTube channel settings. You will also have to agree to YouTube's monetization terms. Once you've done this, you can earn money from ads that run on your videos.

    The amount you earn will depend on a variety of factors, including the number of views your videos receive and the number of ads that are shown. Furthermore, note that not all videos will be eligible for monetization.
  2. Grow your audience: The more people who watch your videos, the more opportunities you'll have to earn money. Consider using keywords and tags in your video titles and descriptions to help your videos show up in search results.

    You can also promote your videos on social media or through collaborations with other creators. This is always a great idea. Because being social on social media matters!

  3. Join the YouTube Partner Program: The YouTube Partner Program is a way for eligible creators to earn money from their videos through ads. To join, you'll need to have at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months!

    If you meet these requirements and are accepted into the program, you'll be able to earn a share of the ad revenue generated by your videos. This campaign will allow you to enable this easily if you have a music video to promote.

Did you know this?

RPM (revenue per thousand views) is a way to measure how much money you're earning from your YouTube videos. It's calculated by dividing your total revenue by the number of views your videos have received, and then multiplying the result by 1,000.

For example, if you earned $100 from your videos and they received 10,000 views, your RPM would be $10 ($100 / 10,000 views) x 1,000 = $10.

The YouTube RPM Blueprint - image designed by MPT Agency

There are a few best practices you can follow to potentially maximize your YouTube RPM:

  1. Create high-quality, engaging content: The better your content, the more likely it is to be shared and recommended by viewers. This can lead to more views and a higher RPM.

  2. Use relevant keywords and tags: Using relevant keywords and tags in your video titles and descriptions can help your videos show up in search results + be recommended to viewers. You can call this SEO-ing your YouTube channel. You don't have to be a genius to do this.

    Feel like you need help here? Drop us a note.on our Instagram or contact page.

  3. Promote your videos: Share your videos on social media and consider collaborating with other creators to reach a wider audience.
  4. Enable monetization and join the YouTube Partner Program: To earn money from your videos through ads, you'll need to enable monetization in your YouTube channel settings and agree to YouTube's monetization terms.

    If you meet the requirements, you can also join the YouTube Partner Program to potentially earn a share of the ad revenue generated by your videos.

2 Bonus Tips:

  1. Use end screens and annotations to promote your channel and other videos: You can use end screens and annotations to promote your channel and other videos to viewers who have finished watching your current video.

    This can help increase your overall view count and potentially increase your YouTube RPM.

  2. Experiment with different ad formats: Different ad formats, such as skippable and non-skippable ads, can have different RPMs. Experiment with different ad formats to see which ones perform the best for your channel. This is what promotes a music video through Google or YouTube or partner networks too.
YouTube RPM Factors - image designed by MPT Agency

How To Control the YouTube RPM & Earnings!

Keep in mind that the RPM you earn will depend on a variety of factors, including the number of views your videos receive, the number of ads that are shown, and the effectiveness of those ads.

Furthermore, there is no guaranteed way to increase your RPM, but following these best practices can help you create a strong foundation for earning money on YouTube.

Additionally, there is no guaranteed blueprint for achieving the highest RPM on YouTube, as the amount you earn will depend on a variety of factors such as the number of views your videos receive, the number of ads shown, and the effectiveness of those ads. However, there are a few best practices you can follow to increase your chances of earning a higher RPM.

  1. Use YouTube Analytics:

    YouTube Analytics is a powerful tool that can help you understand how your videos are performing and identify areas for improvement. By analyzing data such as your watch time, audience retention, and revenue, you can get a better understanding of what's working and what's not, and make adjustments accordingly.

  2. Engage with your audience:

    Moreover, building a strong, loyal audience is key to earning more money on YouTube. Engage with your viewers by responding to comments, asking for feedback, and promoting your videos on social media. This can help you build a community of engaged followers who are more likely to watch your videos and share them with others.

  3. Experiment with different types of content:

    Different types of content can perform differently in terms of RPM. For example, educational or how-to videos may perform better than more entertaining or humorous videos. Consider experimenting with different types of content to see which ones perform the best for your channel.

YouTube RPM is Not A Guarantee

In conclusion, earning money on YouTube is not a guarantee and will depend on a variety of factors, it's just like dealing with Spotify but a lot easier.

Did you know you can actually build subscribers WITHOUT dropping a music video? Head to one of our own YouTube shorts. This YouTube post generated more than half a million views, with no advertising or promotion. You can do the same.

By following these best practices and continually experimenting and adjusting your approach, you can increase your chances of earning a higher RPM.


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    Posted on November 29, 2022

    How Did Mariah Carey Create Everlasting Magic?

    By Barbara Drews
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    One very crucial step must be completed before you can hang your stockings, decorate your tree, make every Christmas cookie recipe you can find, and fill up your wish list for Santa. This step is to turn on the Christmas music and play it loudly. Without a doubt, there are a ton of timeless songs you must hear every December (or November 1 if you're one of "them"), but how would the holidays be the same without Mariah Carey and her timeless hit "All I Want for Christmas Is You"? 

    How Mariah Carey’s Hit Became The Holiday Gift That Keeps On Giving?

    A leader in this regard. "All I Want For Christmas Is You" has all the elements that have helped Mariah Carey's singles succeed for so long, including excellent orchestration and captivating lyrics.

    Carey's song offers a more evolved spin on a Christmas tune, in contrast to "Rudolph" and "Frosty," which also turned out to be a highlight. Carey addressed a completely new — and very wide — crowd with a topic that everyone could relate to by forsaking child-centric Christmas symbols like Santa and Rudolph in favor of her usual musical subject, love, and romance.

    5 Facts About Mariah Carey’s “All I Want For Christmas Is You”

    Since its debut in 1994, the popular song whose lyrics are associated with holiday happiness has warmed everyone's hearts. 

    Yes, despite seeming like a modern killer hit, it is actually that old. As it happens, there is a significant amount of history and interesting trivia associated with songs that have been undisputed hits for as long as "All I Want for Christmas Is You."

    There Are Many Versions Of Maria Carey's Song

    Of course, there is the original song that we all know and adore, but Mariah has now released a number of variations on the seasonal smash. She recorded an "extra festive" version of the song when she released her second Christmas album. Of course, there is also the duet she sang with Justin Bieber. They're all excellent. But the original is incomparable.

    It’s The First And Only Holiday Single To Be Certifed “Diamond” 

    The song has achieved a diamond record, which means that more than 10 million copies have been sold. Holiday gatherings and shopping centers are undoubtedly to thank.

    Mariah Carey Cowrote The Entire Thing In About 15 Minutes

    She collaborated on the successful holiday tune with veteran songwriter Walter Afanasieff, who claims that the song's success is a result of how quickly they created it.

    In a conversation with Billboard, Afanasieff discussed the process of writing songs:

    It was always the same sort of system with us. We would write the nucleus of the song, the melody primary music, and then some of the words were there as we finished writing it.

    There Isn’t Any Actual Band Playing In The Song

    Everything was planned on Afanasieff's computer. Mariah and her backup singers were the only actual participants.

    The Song Inspired An Animated Movie Starring Mariah Carey Herself

    “All I Want for Christmas Is You,” an animated direct-to-video release from 2017, is the perfect choice if you're seeking another holiday film to enjoy this year while curled up in a blanket with some hot cocoa in your hand. Mariah plays a young girl with a sweet Christmas wish for a puppy in the film.

    You can listen to Mariah Carey’s “All I Want For Christmas Is You” here!

    How To Release Big-Time Tracks Just Like Mariah Carey?

    If you want to learn more about how to create hit tunes just like Mariah Carey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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      Posted on November 21, 2022

      Thanksgiving 2022: What Are Our Clients Thankful For This Year?

      By John Reynolds
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      Despite our desire for warmer weather, this time of harvest and plenty reminds us that, we have a lot to be thankful for. With Thanksgiving around the corner, we are immensely thankful for our talented clientele. 

      Our amazing roster is full of extraordinary people, each with their own creative talent! Let us see what our top clients are thankful for this year!

      Kelly Monrow

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      I’m grateful for my friends and family who support me in my music journey and life. I am grateful to have a team like MPT Agency around me that I can trust and that I know has my best interest at heart and truly believes in me. It’s this kind of energy on a team that breeds success.

      Follow Kelly Monroe on Spotify | Instagram | Website

      J Aktive

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      I'm thankful that I was able to reach 1 million streams on the launch of my new album "BAD LUV", thanks to MPT Agency. As cliche as that may sound, that's all I really cared about this year. 

      I'm also thankful to actually be written up in numerous articles so when you google my name I can feel like an official artist. Outside of that, I'm just happy to be surrounded by friends and family members who appreciate me for who I am.

      Follow J Aktive on Spotify | Instagram | Website

      Dean the Dream

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      I am thankful for my health, and I'm also thankful for MusicPromoToday which helped me grow my career. It's a hard road when you're an independent artist, but I'm thankful to MPT Agency for really helping me become the artist I want to be. Here's to the future and to another solid campaign!


      Follow Dean the Dream on Spotify | Instagram | Youtube

      TEF XL

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      Wow, it's been a busy year full of new growth! We have celebrated 4 single releases and learned a tremendous amount about brand building through ads, press, and social media.  We are now on our journey into merch, brand sponsorship, and music sync. 

      I chose MusicPromoToday as a partner after a lot of heavy research ... and it paid off. With them, I have built a team that has become more than partners, they are friends. We celebrate music milestones, but so much more than that. Salute to all of the "amazing humans" I can now call friends that also happen to be talented "AF" at what they do. 

      Here's to another amazing year of growth and leveling up!

      Follow TEF XL on Spotify | Instagram | Youtube

      Emily

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      This year I’m incredibly grateful to still be able to do what I love and make music that resonates with people. I was so lucky to meet MusicPromoToday right at a time when I was giving up on getting my music heard and they made it all possible with their incredible team. I'm grateful for them for sure :)

      Follow Emily on Spotify | Instagram

      Steven Charles

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      This season I’m most thankful for the support of my family & friends and for the hard work of the MPT Agency. They have been integral to the growth of my fan base and the exposure of my music to newer & bigger audiences. I’m super thankful to have had them in my corner this year working tirelessly to help build my brand. Looking forward to working together in the future. Thanks, MPT!

      Follow Steven Charles on Spotify | Instagram | Youtube

      Final Thoughts

      There you have it, folks, thanking your friends, family, fans, and the team is the bottom line of this thanksgiving. Artists create the beautiful work we consume every day, but it takes people to inspire and promote it. To all the unsung heroes in music, this thanksgiving we thank you. 

      With the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.


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        Posted on November 18, 2022

        The Best Way To Grow Your Spotify Via Facebook Ads

        By Yvonne Martin
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        Many people who have never used Facebook ads shudder at the thought because they believe it to be an outdated platform for boomers. However, you can grow your Spotify via Facebook Ads! How? Well, Facebook has more than 2 billion monthly users, and utilizing Facebook ads means running ads on:

        • Facebook
        • Instagram
        • Even Messenger!

        Thus, Ads will appear on Facebook:

        • News articles
        • Marketplace items
        • Feeds
        • Stories
        • Websites
        • Applications

        Do’s & Don’ts

        This sort of campaign's fundamental premise is that you can use a conversion target that utilizes the advantage of the Facebook Pixel

        Do’s:

        Use conversions to:

        • Exclude bots
          • Create retargeting audiences
        • Utilize a Facebook Business Manager account and a verified domain to track the conversions.

        Don’ts:

        • Do not launch a traffic campaign and direct people to Spotify. 

        Evidently, due to the lack of tracking, you can wind up with a lot of pointless bot clicks that result in no Spotify streams. 

        As a result, this will allow you to run ads for other objectives to those who converted in the past. Consequently, we require a website on which we can set up our pixel code and launch "events" whenever a user clicks the Spotify button on the landing page.

        Deep Dive Into Campaign Structures And Ads

        What Is A Facebook Campaign? How Can You Use A Facebook Campaign To Grow Your Spotify Via Facebook Ads?

        A Facebook campaign has three levels:

        • The campaign → Establish your campaign's goal, start, and finish dates.
        • The ad set →  Specify your target audience, market interest, and origin of your audience.
        • The ad →  Select which Facebook and Instagram page the ad appears on.

        Myth: Facebook Ads do Not Provide A Return On Investment For Spotify

        The truth is that a typical return on investment will not ever be as high as $3 in Spotify royalties for every $1 spent on Facebook ads.

        Undeniably, you can observe a rise in your:

        • Following, a new fanbase
        • Trustworthiness due to successful releases
        • The number of data sources for future marketing campaigns

        Certainly, the majority of independent musicians will make a modest living by:

        • Gradually expanding their back catalog of songs
        • Increasing the number of streams they receive through algorithmic or editorial playlists

        Why Are Facebook Ads So Great? The Reason To Grow Your Spotify Via Facebook Ads.

        Facebook offers:

        • Comprehensive targeting choices
        • Flexible budgeting
        • An algorithm that can be self-optimized to get the best results at the lowest cost

        Let us examine the advantages of Facebook advertisements in further detail:

        1. In-depth targeting choices are available
        2. Basic demographic choices are available for a very broad range of interests, including brands, genres, performers, goods, and more
        3. The ads can be "scaled," and you can manage your spending; the more you spend, the better the results you receive, but you can still spend as little as $1 per day.
        4. With Facebook's learning algorithm, you can receive the most results for the least amount of money.
        5. People that interact with you can be added to "Custom Audiences" so that you can display your ads later on for less money than it cost to first reach them.
        6. There are also "Lookalike Audiences" which are “Custom Audiences” that contain 1+ million or more people that are similar to your fans.

        Thus, you are able to…

        Apply The Following Strategies To Grow Your Spotify Via Facebook Ads

        • Direct listeners who are specifically interested in your Spotify profile
        • Utilize Facebook's tools and algorithm to get more of those fans at a lower cost
        • Boost your chances of fooling the Spotify algorithm into giving you free access to even more of your followers

        Strategies To Grow Your Spotify Via Facebook Ads

        Every time you put out a new song, you have the opportunity to:

        • Pitch it to the Spotify editors
        • Have it added to the Release Radar playlist of your listeners
        • Have it included in the Release Radar playlist of Spotify users who have similar listening habits to yours

        Release one song each month, this way you will increase the:

        • Amount of pitches you obtain
        • Length of time your song is on Release Radar
        • Monthly growth of your stream and followers

        Final Thoughts

        Do not anticipate a return on your initial investment from your first campaign. However, fans who follow your profile will be informed of any upcoming releases, which might expand your fan base and increase the number of plays you receive. 

        Keep in mind that it is not a race, it is a marathon!

        For further information, keep an eye on our blog and Instagram to make the procedure as simple as possible.


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          Posted on November 17, 2022

          AI Music Generators: Threat To The Music Industry

          By Barbara Drews
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          AI music generators that can instantly produce brand-new music songs are beginning to threaten the livelihoods of musicians. As a result, lobbyist groups appear to be competing for a dominant role in the content generation sector, which has them quite worried.

          View this post on Instagram

          A post shared by UnitedMasters (@unitedmasters)

          Music-generating app Mubert AI which can convert limited text inputs into a plausible-sounding composition:

          "We've made it easier than ever for content creators of all kinds to license custom, high-quality, royalty-free music. From streamers to filmmakers to app builders."

          Naturally, computer-generated music has been around for a while, using different types of AI to produce outcomes that may sound both manmade and alien.

          However, this new breed of music generators, pioneered by Mubert AI and Google's Audio LM, feels like a whole other animal. They are more like creative replacements for musicians themselves than they are like creative integrations for the music-making process, negating the need to pay for expensive royalties or labor-intensive labor completely.

          The Recording Industry Association of America (RIAA) is concerned that AI-driven music generators may endanger both the financial security and legal rights of human musicians. The RIAA released a statement approving the usage of AI music generators in response to a request for feedback from the Office of the US Trade Representative.

          Online services that use Artificial Intelligent to "extract, or rather, copy, the vocals, instrumentals, or some portion of the instrumentals (a music stem) from a sound recording" to "generate, master or remix a recording to be very similar to or almost as good as reference tracks by select, well-known sound recording artists" are infringing on its members' "rights by making unauthorized copies of our member's works," the RIAA stated in a new statement to the Office of the US Trade Representative.

          The RIAA included a variety of services, from those that master songs in the manner of well-known musicians to those that isolate voices from backing recordings. The remark may indicate that AI music generators are the trade organization's next target because it has a lengthy history of litigating copyright infringement and combating music piracy, as Vice notes.

          There isn't much legal precedence, therefore it's unclear if these AI-generated tunes genuinely violate the rights of musicians. It's an intriguing look into the near future that raises many concerns, such as whether these technologies are just democratizing access to potent art production tools or whether they are actually stealing from the original artists who served as their inspiration.

          The production of synthetic content makes it simpler for many artists to keep up in this content-driven environment. But it's always worth considering what, if anything, is lost when we transition to a new, AI-driven world.

          To find out what services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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            Posted on November 14, 2022

            What Are The Social Media Predictions For 2023?

            By John Reynolds
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            Predicting what could happen next is challenging, but we will try with our 2023 forecasts for each of the big social media platforms. Without a doubt, TikTok and Meta both maintained their slow declines. On the other hand, Twitter is now going through a management change that can result in anything. So what can we anticipate for the social media predictions of 2023?

            With everything going on, predicting what could happen next is challenging. But, we will try with our 2023 forecasts for each of the big social applications.

            Although no one can predict the future with certainty, we are more tuned in than others to the most recent improvements. And while you will not find any brain-reading predictions of the far future in this article, you will find some realistic and likely prospective developments that might affect you over the course of the following year.

            So let us get started!

            Facebook

            Big Blue, Zuckerberg's first social app, was once everyone's favorite social media platform. Facebook has had a difficult year. From losing popularity with young users to losing advertising revenue to Apple's ATT upgrade. Not to mention going through an identity crisis in the wake of TikTok's change.

            Facebook has been the most affected platform as TikTok's short-form, the algorithm-led approach has shifted consumer patterns across the board. Nonetheless, Zuck and Co. claim that they have a strategy to turn things around.

            Social Media Predictions For Facebook

            More Content Suggested By AI

            TikTok is the source of the AI-governed pattern. In other words, it prioritizes giving you the greatest user-generated content.

            Zuckerberg clarified this point in a recent interview with The Verge, stating:

            “What’s basically going to happen is that, over the next year or two, we’ll start showing more recommended content in the Feed. And we’ll know that we’re doing a good job because the content, in the beginning, is going to displace some other content, and either displacing that content is going to lead to negative feedback from people, and lead to people connecting with each other less in all the metrics that we focus on, or it will actually lead to people connecting more and being more satisfied with the product.”

            Avatar Integration

            By incorporating its digital avatars into additional locations inside the app, Meta hopes to increase interest in the metaverse. This way, avatars will be crucial components of engagement.

            Instagram

            Instagram is anxious to stay ahead of TikTok and is mimicking it at every opportunity. This strategy appears to have been successful so far since the app announced that it has 2 billion monthly active users.

            What is expected to happen next on Instagram is as follows…

            Social Media Predictions For Instagram

            Instagram serves as a vital link between the physical world and the metaverse. Hence, the company is eager to develop stronger systems for artists.

            In light of this, anticipate the addition of the following content production methods on Instagram in 2023:

            • Augmented reality (AR) posts
            • 3D content 
            • NFT art
            • Interactive ads

            Twitter

            Twitter is the most difficult scenario to foresee since, under incoming Chief Elon Musk, who knows what will happen next? Nothing from Twitter's past truly establishes any patterns, therefore anything is conceivable.

            These predictions might thus be totally incorrect, but based on what Musk has so far demonstrated…

            Social Media Predictions For Instagram

            Musk has consistently stated that he wants to increase Twitter's revenue through subscriptions while also adding a layer to get rid of bots. This, unfortunately, is a crucial component of his strategy.

            • Many businesses would probably pay for this service if Musk's new team took tips from these tools.
            • The tools will be incorporated into an upgraded Twitter Analytics offering.
            • The tools will be offered as a service along with access to its current range of Professional Profile display settings.

            LinkedIn

            Throughout the year, LinkedIn continues to report "record levels" of interaction. Now, they appear to include an increasing number of non-professional postings and updates.

            Social Media Predictions For LinkedIn

            In any case, LinkedIn is eager to continue expanding, so in 2023 you can anticipate the site offering additional information to assist job seekers.

            In 2023, expect LinkedIn to continue with additional guidelines on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing listed opportunities.

            TikTok

            The most popular app right now is also, perhaps, the most controversial one. This is not so much because of the material it amplifies as it is because of its assumed or actual ties to the Chinese Government, which keeps the app under intense political inspection.

            Social Media Predictions For LinkedIn

            This might recur in 2023, forcing TikTok to more clearly isolate its data, which could result in a number of issues for the app. Could it really be prohibited in the United States and other countries? That continues to appear like a very likely scenario…

            Last Words Of Advice From Your Friends At MusicPromoToday

            There is a lot happening as usual, and the Elon Musk/Twitter situation really shakes things up and adds a new dimension of unpredictability to the area.

            Although the metaverse and VR interfaces can represent the future, they are more likely to appear within the next year, with the most significant changes still brewing as technology develops.

            Based on our study, the social media specialists at MPT Agency create a customized proposal that includes a social media page audit, a competitive analysis, and the scope of work. This will provide you with a fresh perspective on your current social media presence and a breakdown of the team's assistance. 

            Check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about more services that help advance your musical career.


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              Posted on November 11, 2022

              Are Apple Music’s Subscription Fees Rising For Good?

              By John Reynolds
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              The recent price rise for Apple Music's subscription and a foreseeable price increase for Spotify would enhance music sales in the United States and throughout the world and have an influence on library values.

              Increased rates for Apple Music and Spotify's individual plans can result in hundreds of millions of dollars more in subscription income each year in the United States.

              What Is The Expected Revenue?

              The expected incremental earnings from these pricing hikes for streaming services is around $650 million per year. That is predicated on a 7% increase in subscriber growth in 2023, no further churn, a whole year of price increases, and higher costs including both self-paid and promotional subscription plans.

              Will Every Aspect Be Affected?

              A tiny amount of churning is anticipated, though, and Spotify is not expected to increase its prices at the start of the new year. Not all subscription plans are liable to price increases, too. (For instance, Apple is not raising the cost of Apple Music Voice.) As a result, the actual impact is probably going to be less next year and during the years to come.

              Let us Get Into Specifics

              • Individual subscriptions for Apple Music now cost $10.99 per month instead of $9.99. 
              • The cost of the family plan went up $2 from $14.99 to $16.99. 
              • The price of Apple One, a package that includes services like Apple Music, Apple TV+
              • Others increased by $2 for the solo plan and by $3 for the family (which includes Apple Arcade and iCloud+) and premier plans (which adds Apple News+ and Apple Fitness+).

              How Will Apple Music’s Subscription Affect Spotify?

              • In the United States, Spotify could follow with a $1 per individual membership price rise. 
              • It is prohibited from raising the cost of the family plan by more than the $1 it added in April, to $15.99. 
              • Student rates on Spotify are available for $4.99 per month. 
              • Billboard anticipates that the reduced plans will remain unchanged for these intents.

              How Will Apple Music’s Subscription Affect Musicians?

              A price rise essentially results in a pay hike for creators and copyright owners. The same portion of streaming services' earnings would go to labels and publishers as royalties. 

              Although some churn is likely, higher costs wouldn't affect listeners' habits, thus the arithmetic would be in favor of musicians and rights holders: a bigger royalty pool would be split by the same number of streams to determine the per-stream fee owing to each track.

              Songs and recordings would also be worth more if the two biggest subscription services in the US charged higher charges. 

              • A catalog's current royalty income will rise with increased prices
              • Streaming growth has a positive correlation with greater catalog values. 

              According to a recent study by Professor Larry Miller of New York University, streaming accounted for 62% of the typical multiple paid-for composition portfolios in 2021, Billboard reported this week.

              While Spotify's CEO Daniel Ek claimed the firm will likely follow Apple Music's path when chatting to investors on Spotify's Oct. 25 earnings call, the company has not yet announced a general price rise on its individual and family plan subscriptions. 

              Ek told investors that raising the price in the United States is "one of the things we would like to do" and that Spotify will speak with labels "in light of these recent events with our label partners."

              Expect prices to rise as a matter of course. In May, Amazon Music Unlimited increased its pricing. In its biggest market, France, Deezer increased subscription rates in January. Rate increases are also scheduled for December in Germany and the United States. According to Deezer CEO Jeronimo Folgueira, the price hike by Apple Music "opens the door for further price increases down the line."

              Final Thoughts

              Numerous factors will influence just how much additional funds these price increases will bring in. In any scenario, musicians and owners of the associated rights can anticipate higher subscription payments through 2023.

              To find out what services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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                Posted on November 10, 2022

                How To Utilize Spotify Wrapped 2022 As A Musician?

                By Yvonne Martin
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                The time has come! Spotify Wrapped will now let you see a "snapshot" of your entire year! We all eagerly await the announcement of the music we've been listening to during the previous year.

                As Spotify Wrapped summarizes your musical year, it shares your favorite musicians, tracks, genres, artists to explore, and even your moods.

                Thousands of people share their "Wrapped" every year in what started as a viral marketing campaign in 2016 and has since grown into a significant event for music lovers and social media users.

                When Will Spotify Wrapped 2022 Be Released?

                Launching a website promoting the feature and making a data-sharing hint: 

                “Wrapped is a deep dive into the music and podcasts that defined your 2022. Keep listening to what you love, and we’ll shout when it’s ready.”

                Spotify discontinued the function in recent years at the beginning of December; in 2021 it was done so on December 1 and 2020 on December 2. Consequently, it won't be long before you may hear how your music is summarized in 2022.

                How To Access Spotify Wrapped 2022

                Your Spotify Wrapped 2022 can be accessed here. Additionally, it will be shown on your homepage, and you'll probably get a notification when it's prepared for viewing.

                Why The Last Two Months Of The Year Are Not Included In Spotify Wrapped 2022 Results?

                The last two months of the year are not tracked for Wrapped, as Spotify previously said on Twitter, saying:

                “We’re afraid that listening to a bunch of stuff right now will not make any difference to this year’s or next year’s Spotify Wrapped. This is because it only covers from January 1 to October 31. Hope this clears things up.”

                Although they have not yet provided a concrete explanation, many believe it is because it is the holiday season and people begin to play Christmas music nonstop as soon as Halloween is over. 

                Others believe it is simply because the company wants to give themselves enough time to get the app and your results ready for the end of the year.

                A Complete Checklist Of Actions You Should Take Now

                With Spotify Wrapped 2022, hundreds of millions of listeners from all over the world get together to discuss the songs that helped shape their year. Spotify is bringing Wrapped the biggest one yet in 2022 and giving fans new ways to interact with the musicians they most frequently listened to.

                Upload A Video For Your Top Listeners

                Personalize your message with a video. Thank your best listeners for making this year's celebration possible. Make a 30-second clip to share with your audience what their support means to you in 2022. 

                • Express gratitude to your audience.
                • Hint at upcoming projects.
                • Share a memorable moment from the last year.

                Before November 18th, upload your video through Spotify for Artists for a chance to be included in your fans' 2022 Wrapped experience on Spotify.

                How To Accomplish This:

                • Use a smartphone device to record a vertical, under-30-second "thank you" video.
                • Ensure that your video is free of music, singing, or lyrics; explicit material; brand or logos; and additional text, graphics, or filters.
                • Upload using the desktop web or Spotify for Artists app.

                Advertise Your Merch

                Make your newest merch the spotlight at Wrapped in 2022. This year, Spotify will use its Wrapped experience to advertise your merchandise to your most devoted followers via email, Spotify, and other channels. 

                How To Accomplish This:

                • Connect Spotify for Artists to your Shopify store.
                • Use Shopify to publish new or exclusive merch to the Spotify Sales Channel.

                For further details, link your store here.

                Highlight Your Upcoming Concerts

                Are there any upcoming tour dates? Let your followers know when and where they can join you in toasting a fantastic year. This year, Spotify will be presenting tailored concert recommendations to your most devoted listeners in this year's Wrapped. Encourage your audience to switch from streaming to front-row screams.

                How To Accomplish This:

                • Add your concerts to one of Spotify's affiliate sites. 
                • Make sure the dates in the “On Tour” part of your artist profile are accurate by checking your artist profile.
                • During Wrapped, Spotify will let your best listeners know about your upcoming concerts.

                To get your shows and concerts listen, click here

                Encourage Your Fans To A Cause

                The edition of Wrapped is ideal for rallying followers around a fundraising objective. Use Fan Support to raise money for a worthy cause you support or to gather end-of-year tips during a season known for generosity and demonstrating affection.

                How To Accomplish This:

                • Create a fan support link on your profile using Spotify for Artists' fan support feature.
                • Obtain money through one of Spotify’s fundraising partners.

                Start your fundraising journey by clicking here.

                Final Thoughts On Spotify Wrapped

                You cannot argue against technical advancement, as MPT Agency has seen throughout history in all industries. If simply for fan convenience or visibility, all artists need to be available on all platforms.

                MPT Agency helps you automate and optimize your music listening experience. Check out our blog to learn more about the latest industry news and make sure to follow us on Instagram for additional music marketing-related updates.


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                  Posted on November 8, 2022

                  Elon Musk Delays Twitter Paid Verification

                  By Shawn Spence
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                  Elon Musk's intention to sell Twitter's blue tick paid verification badges has been postponed. As a result, delaying the microblogging platform's swift descent into hell slightly. 

                  You guessed it right. Musk is also blocking unnamed parody accounts, though…

                  According to The New York Times, Twitter's paid verification will now go live on Nov. 9, which is the day following the U.S. midterm elections. Prior to Nov. 7, when the update was supposed to go live. Nonetheless, Musk reportedly threatened to dismiss staff members who didn't reach the deadline.

                  The decision to postpone the implementation of paid verification was made as a result of staff and user concerns. They were worried about the possible disastrous effects Musk's plan will have on election integrity. 

                  Anyone with the capacity to pay verification status would be able to get a blue tick and use it to pose as a well-known individual. Moreover, this will enable them to send tweets that seem to come from news organizations or politicians. 

                  This also has the potential to destabilize the election and spread false information about the outcomes.

                  When Musk's reforms actually go live, there's a decent chance that Twitter will turn into a hazardous hub of misinformation. 

                  Some verified Twitter users have criticized Musk's verification modifications by exposing how the blue tick on Twitter will be misused and how simple it is to deceive people. 

                  Artist Mark Brooks published tweets from users who thought he was the renowned actor after briefly changing his account name and profile photo to resemble Harrison Ford.

                  Twitter has suspended verified accounts belonging to comedian Kathy Griffin, actor Rich Sommer, and former NFL player Chris Kluwe. Users have also been banned for changing their display names and profile pictures to correspond with those of Tesla's real-life co-founder Elon Musk.

                  Musk stated in a tweet on Sunday that unless an account is blatantly labeled as a parody, Twitter will permanently suspend any accounts that mimic others. It's not clear if a disclaimer on the account's profile would do, or if this label must be in the account's name.

                  Due to the possibility that true identity verification will no longer be required in order to receive one of Twitter's blue ticks, it is also probable that Twitter will have difficulty telling the difference between a parody account and the real thing. 

                  This is risky whether you have a large profile or not because anyone with $8 and a grudge will possibly destroy your entire existence.

                  Prior to Musk's takeover, Twitter wasn't always a haven of virtue. But the amount it has dropped in less than a week is astonishing.

                  To find out what services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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                    Posted on November 7, 2022

                    YouTube Introduces Unique @handle Feature

                    By Yvonne Martin
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                    The online video-sharing and SM platform launched the @handle feature to simplify people’s online interactions and help them connect with each other faster and easier. The new feature allows creators to promote their YouTube presence and drive traffic to their profiles.

                    YouTube explained in a statement:

                    “Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle feature will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”

                    In the same way as its counterparts; Twitter, TikTok, and Instagram, the @handle feature will directly link people to the content you post and offer better branding opportunities by running as a unique channel URL. Until recently, custom channel URLs have only been available to Youtubers with 100 subscriptions and above. With this new addition, the app will make it accessible to all users no matter the number of subscribers.

                    @handle feature is also created to reduce copycat channels and stop scammers from replicating popular ones. With each channel having its own personal @handle feature, swindlers will have a hard time copying existing accounts. On a more fun note, the new feature will permit users to mention channels in comments, community posts, and video descriptions, “For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”

                    Channel owners must take into account that they have till November 14th to choose their own handle, otherwise, YouTube will assign them automatically, “Over the next few weeks, we’ll slowly open access for all YouTube channels to choose a unique @handle feature. If you don’t choose one by November 14th, we will begin assigning handles automatically based on your channel name (which you can change!).”

                    Just as YouTube wants to ensure the best service for its creators, MusicPromoToday also focuses on delivering all-around assistance to its clients. Providing aspiring and established artists with everything they need to further enhance their careers, MPT offers a wide range of services that help promote any musician’s online presence and digital footprint. 

                    If you’re interested in the latest music industry news and trends, go to MPT Blog and get ahold of the most recent developments. 

                    Watch the full guideline below:


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                      Posted on November 4, 2022

                      The Ultimate Ways To Elevate Your Musical Career This Thanksgiving!

                      By Yvonne Martin
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                      Thanksgiving is almost here!

                      With Halloween, Thanksgiving, and Christmas all falling within a month of one another, the holiday season is intense in the US, since Thanksgiving is frequently missed since is wedged between other holidays. 

                      Besides, this jolly holiday often involves spending time with family, enjoying wonderful food, and having a large meal. Not to mention watching football and catching up, why not try something different this year that can elevate your musical career instead of your usual Thanksgiving weekend plans? 

                      Continue reading to find out about the fantastic suggestions for things to do over the Thanksgiving holiday.

                      Post A Thanksgiving Giveaway

                      Join forces with a neighborhood business. As a result, provide a gift card or a discount code with each post that someone shares.

                      To demonstrate, this is a fantastic method to:

                      • Increase social media buzz
                      • Acknowledge your supporters
                      • Promote contributing
                      • Benefits the partner company
                      • Encourage local business alliances

                      Send Thank You Cards During Thanksgiving

                      In spite of how few people currently do it, handwritten thank-you notes stand out! In brief, they convey a charming gesture that makes people feel unique enough to recognize it and tell others about it.

                      Create A New Thanksgiving Anthem

                      Cherry on top? An Autumn-inspired music video to go with it. It is unquestionably one of the best methods to advance your musical career this Thanksgiving.

                      Furthermore? Hype it up a couple of weeks before and release it on Thanksgiving Day!

                      A bit challenging? Hence apply the following method… 

                      Cover An Existing Thanksgiving Song

                      Check out some of the top Thanksgiving songs to consider:

                      • “We Are Family” by Sister Sledge
                      • “I Want to Thank You” by Otis Redding
                      • “Give Thanks and Praises” by Bob Marley and the Wailers
                      • “The Thanksgiving Song” by Adam Sandler
                      • “A Charlie Brown Thanksgiving” by Vince Guaraldi Sextet

                      Read One Of Oprah’s Favorites

                      Without a doubt, the greatest Thanksgiving books ever!

                      Discover a selection of classics, comedies, and even romances as you read on.

                      Tweets…Tweets…Tweets…

                      Post a tweet conveying:

                      • Your appreciation toward your fans
                      • Everybody likes a turkey joke
                      • Corny jokes

                      Volunteering At A Soup Kitchen This Thanksgiving Holiday

                      The Thanksgiving holiday is a great opportunity to volunteer in your neighborhood:

                      • Foodbank
                      • Soup kitchen
                      • Pantry

                      Following this, there are several ways to make the holiday memorable for families in need, whether it is putting together Thanksgiving meal boxes or serving food at dinner.

                      Invite An Elderly Neighbor To Join You For Thanksgiving Holiday

                      Reaching out to neighbors who do not have any friends or family to celebrate the holiday with is one of the easiest things you can do this Thanksgiving. 

                      Hence, go over and extend an invitation to a party at your house. It is undeniably, a fantastic way to make new friends and, in the process, make someone's day.

                      Feed Families In The ICU

                      The last thing that families are considering when visiting loved ones in the intensive care units of hospitals is food and holiday preparation. In this case, collaborate with your nearby hospital or children's hospital to arrange for home-cooked meals to be delivered to families who are bound to hospitals. 

                      On this occasion, not only will it give them a fulfilling dinner, but it can also become a comfortable custom that adds a little extra happiness to a challenging time.

                      Final Thoughts On Thanksgiving Holiday

                      Summing up, make the most of the time spent together with the above feel-good Turkey Day activities!

                      You do not always have to express anything inspiring or wonderful. For instance, just talk as though you were chatting with your pals. Nonetheless, keep in mind that how you interact with your audience will have an impact on how your brand grows.

                      To conclude, with the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Thus, make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.


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                        Posted on November 3, 2022

                        TikTok Sets Off To Become Record Labels’ Biggest New Competitor

                        By John Reynolds
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                        Record labels have taken a new form and it looks a lot like TikTok. The short-form video-sharing company has plans to increase its share in the marketplace by distributing music for independent emerging artists. Is TikTok The Biggest Competitor?

                        Music label companies and TikTok have had a pretty rough start and although they’re on good terms amid the multiple revenue-sharing deals, it seems the feud is set to rise again, as the platform wants to expand its dominance in the industry.

                        The giant labels are aware of TikTok’s power to create chart-topping hits and they wouldn’t miss an opportunity like that to invest their money, especially when they can give potential up-and-coming artists a chance to shine.

                        But with over one billion users and over 200 million downloads in the US alone, TikTok is slowly paving the way for its expansion, and with the launch of SoundOn, it’s only normal that the traditional record labels feel threatened.

                        It wasn’t long ago that ByteDance (TikTok's parent company) started up the all-in-one platform for music creators and independent artists, where musicians can hold 100% ownership of their songs and receive 100% of the royalties. All these flexible contractual clauses have made it easier for them to promote their music and reach global audiences. 

                        Now, it appears that ByteDance is also on the hunt for A&R scouts. Rising to the task of offering all the services of the traditional music business; finding, signing, and marketing artists, TikTok with the support of ByteDance has become a full-circle label company.

                        According to Murray Stassen (MBW), ByteDance is hiring new A&R managers in LA, NY, Miami, and Toronto. The job description requires candidates to “focus on the US music landscape, to sign and develop artists within the independent music community.”

                        ByteDance is targeting independent artists by marketing itself as the “#1 partner for artist development, promotion, and monetization.” In addition, TikTok has over 100 new music-related job openings in all parts of the world, including Europe (Germany, France, UK), South America (Brazil), South Africa, and Asia (India). 

                        Major music and entertainment businesses like The Orchard (Sony Music Publishing subsidiary) will have no choice but to compete with TikTok’s parent company. The tension is already building up between TikTok and Sony Music, as the latter recently pulled its catalog from the music streaming platform Resso (Owned by ByteDance).

                        Further new restrictions are being set, as substantial businesses are now asking the fast-rising platform to change its licensing deals on a revenue-share basis. If this gets applied, music industry giants, along with the artists, will get paid every time their music is played in a monetized video on TikTok.

                        Stay connected with MusicPromoToday to stay up-to-date with the latest trends and developments. Visit the MPT Agency Blog to find out more about what’s going on in the music industry and what’s to come.


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