The Best Way To Grow Your Spotify Via Facebook Ads
By Yvonne Martin
Many people who have never used Facebook ads shudder at the thought because they believe it to be an outdated platform for boomers. However, you can grow your Spotify via Facebook Ads! How? Well, Facebook has more than 2 billion monthly users, and utilizing Facebook ads means running ads on:
Facebook
Instagram
Even Messenger!
Thus, Ads will appear on Facebook:
News articles
Marketplace items
Feeds
Stories
Websites
Applications
Do’s & Don’ts
This sort of campaign’s fundamental premise is that you can use a conversion target that utilizes the advantage of the Facebook Pixel.
Utilize a Facebook Business Manager account and a verified domain to track the conversions.
Don’ts:
Do not launch a traffic campaign and direct people to Spotify.
Evidently, due to the lack of tracking, you can wind up with a lot of pointless bot clicks that result in no Spotify streams.
As a result, this will allow you to run ads for other objectives to those who converted in the past. Consequently, we require a website on which we can set up our pixel code and launch “events” whenever a user clicks the Spotify button on the landing page.
Deep Dive Into Campaign Structures And Ads
What Is A Facebook Campaign? How Can You Use A Facebook Campaign To Grow Your Spotify Via Facebook Ads?
A Facebook campaign has three levels:
The campaign → Establish your campaign’s goal, start, and finish dates.
The ad set → Specify your target audience, market interest, and origin of your audience.
The ad → Select which Facebook and Instagram page the ad appears on.
Myth: Facebook Ads do Not Provide A Return On Investment For Spotify
The truth is that a typical return on investment will not ever be as high as $3 in Spotify royalties for every $1 spent on Facebook ads.
Undeniably, you can observe a rise in your:
Following, a new fanbase
Trustworthiness due to successful releases
The number of data sources for future marketing campaigns
Certainly, the majority of independent musicians will make a modest living by:
Gradually expanding their back catalog of songs
Increasing the number of streams they receive through algorithmic or editorial playlists
Why Are Facebook Ads So Great? The Reason To Grow Your Spotify Via Facebook Ads.
Facebook offers:
Comprehensive targeting choices
Flexible budgeting
An algorithm that can be self-optimized to get the best results at the lowest cost
Let us examine the advantages of Facebook advertisements in further detail:
In-depth targeting choices are available
Basic demographic choices are available for a very broad range of interests, including brands, genres, performers, goods, and more
The ads can be “scaled,” and you can manage your spending; the more you spend, the better the results you receive, but you can still spend as little as $1 per day.
With Facebook’s learning algorithm, you can receive the most results for the least amount of money.
People that interact with you can be added to “Custom Audiences” so that you can display your ads later on for less money than it cost to first reach them.
There are also “Lookalike Audiences” which are “Custom Audiences” that contain 1+ million or more people that are similar to your fans.
Thus, you are able to…
Apply The Following Strategies To Grow Your Spotify Via Facebook Ads
Direct listeners who are specifically interested in your Spotify profile
Utilize Facebook’s tools and algorithm to get more of those fans at a lower cost
Boost your chances of fooling the Spotify algorithm into giving you free access to even more of your followers
Strategies To Grow Your Spotify Via Facebook Ads
Every time you put out a new song, you have the opportunity to:
Pitch it to the Spotify editors
Have it added to the Release Radar playlist of your listeners
Have it included in the Release Radar playlist of Spotify users who have similar listening habits to yours
Release one song each month, this way you will increase the:
Amount of pitches you obtain
Length of time your song is on Release Radar
Monthly growth of your stream and followers
Final Thoughts
Do not anticipate a return on your initial investment from your first campaign. However, fans who follow your profile will be informed of any upcoming releases, which might expand your fan base and increase the number of plays you receive.
Keep in mind that it is not a race, it is a marathon!
For further information, keep an eye on our blog and Instagram to make the procedure as simple as possible.
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Posted on July 8, 2022
NFTs on Facebook: It’s Finally Here!
By Barbara Drews
After months of waiting in the web3 community, NFTs are finally accessible on Facebook.
The news broke only a week after Meta CEO Mark Zuckerberg stated that the firm would soon begin testing for NFT support on Facebook. Navdeep Singh, a product manager at Meta, released screenshots of what users might expect to see on the platform in a tweet.
To begin, Zuckerberg announced that Instagram’s NFT experiments will be expanded, allowing more creators to exhibit their crypto art on the platform. Following that, he announced that Facebook will begin its own NFT experiments with a select number of US-based producers. Once sufficient testing is finished, Zuckerberg noted that NFTs would be freed from consumers’ feeds and will be able to spread across platforms. NFTs, in particular, will be able to be shared in Instagram Stories owing to SparkAR.
Zuckerberg also mentioned that cross-posting functionality will be greatly improved.
“We’re opening up the Reels Play Bonus program to more creators on Facebook soon and letting creators cross-post their Instagram Reels to Facebook and monetize them there too.”
And he clarified that individuals will also be able to cross-post their NFTs on Instagram and Facebook.
The adoption of Facebook NFT is tremendous!
The news that Facebook is now allowing NFTs on its platform is huge for the NFT space. The firm is the biggest social networking platform and dominates the industry. With over 2.9 billion monthly active users, it will introduce newcomers to the NFT marketplace. To put that figure in context, about 35% of the world’s population uses Facebook on a daily basis.
In the tweet by Navdeep Singh, he states, “We’re launching NFTs on Facebook! Excited to share what I’ve been working on with the world.” However, it is essential to note that this is not a full rollout of NFT technology. The new ‘digital collectibles’ tab is only available in North America and for a small number of content creators.
Four screenshots of the Facebook app depict NFTs. These screenshots demonstrate the ability to upload NFTs to your timeline with additional display choices. Furthermore, clicking on the image will provide information about the larger art collection as well as the artist of each NFT.
When Meta first launched NFTs to Instagram, it was just for Ethereum (ETH) and Polygon (MATIC) NFTs. They did, however, indicate that they want to employ Solana and Flow in the future. It’s uncertain whether Facebook will take a similar strategy, but this looks to be the most likely scenario.
Meta expects that eventually, NFT creators will be able to cross-post to all Meta platforms, including Facebook and Instagram.
There are no costs for NFTs on Facebook
Facebook has also stated that there would be no costs for NFT creators on their platform. Notably, it will not accept NFTs in any advertising. This is an essential decision because ads and commerce are increasingly prominent on the network.
In fact, the firm has learnt from the mistakes of previous social media companies that have used NFTs.
When Twitter initially launched its NFT profile photo system, participation cost $2.99. After much protest from the NFT community, they eventually made it completely free.
The larger picture is the metaverse
NFT adoption on Facebook and Instagram is part of Meta’s grand metaverse goal. The firm is entirely devoted to the concept of the “metaverse” and aspires to be at the forefront of the web3 revolution.
Furthermore, Meta announced last week that they are investigating how producers might generate money on Facebook and Instagram. To do this, they are extending their existing monetization capabilities to a larger network of creators.
Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.
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Posted on June 22, 2022
Meta Expands Instagram and Facebook Reel Creation Options
By Yvonne Martin
As it continues to embrace the short-form video trend, Meta is introducing new options for users to remix material into Instagram Reels, as well as the ability to build Reels from existing films within Creator Studio.
To begin, some Instagram users are now being advised about a new ‘Remix for photographs’ option when publishing static images in the app, as illustrated in this example uploaded by Lindsey Gamble.
According to Instagram, Remix for Photos allows users to build Reels based on your feed post material, which they can then download and use in their own clips. That means others can re-use your work as they like – but you can disable the option in your settings if you don’t want that to happen.
In practice, it looks like this:
It’s another method to respond to material in the app, which has been a popular TikTok use case, with the platform’s participatory nature effectively expanding on meme trends by allowing users to contribute their own interpretations, rather than merely consuming the latest content.
Instagram now allows users to remix any video they encounter in the app, offering additional inspiration for Reels material — and with Reels now accounting for 20% of all time spent in the app, it makes sense for Instagram to capitalize on the trend by expanding Reels interaction possibilities.
In terms of brand utilization, this may be especially useful for seeking opinions on new products or brand announcements, with customers able to respond quickly via Reels clips. This might lead to some brand announcements being blasted in the same way, but engaging your audience to connect with your postings could be a fantastic approach to increase reach and engagement.
Meta has also included the ability to build Reels in Creator Studio by remixing existing videos into shorter pieces.
As seen in this example, provided by Facebook marketing specialist Mari Smith (and reposted by Matt Navarra), Meta is informing Creator Studio users about a new technique for trimming old videos into Reels clips.
The technique walks you through the editing process to generate Reels and Stories segments from your existing video uploads.
It’s another method for Meta to assist businesses and artists blend into Reels content – which corresponds with larger consumption patterns – while also providing Meta with even more Reels content to offer people as it seeks new ways to double down on the short-form video trend.
Considering short-form video has become such a transformative trend in the social media landscape, Meta has released a new strategic overview outlining how it aims to make Reels even more of a focus on Facebook.
“Today’s genre of public short-form video opens up new ways for people to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and eventually Metaverse experiences), our biggest gap today is around short-form video, and we’re focused on integrating Reels in Home, Watch, In-Feed Recommendations, and Groups.”
So more Reels, in more places – because Facebook, fundamentally, is afraid that if it does not adapt to changing consumer habits, it will fast lose relevance and user engagement.
Which is already taking place…
According to several estimates, individuals are now spending more time on TikTok than on the Facebook app, while the short-form, quick scroll clips on TikTok are really modifying user attention spans and changing how people consume material.
In this regard, Facebook already feels pretty outdated, which is why it is now striving to catch up to TikTok by presenting more Reels, more frequently, and in more locations inside the app.
These new improvements are consistent with the wider trend and will assist users in following suit.
Of course, Meta may reverse its mind at some point and cease emphasizing Reels, as it has in the past with other video material. However, the regular nature of short-form videos feels more lasting in influencing how people engage.
It’s obviously worth more brands experimenting with Reels, and these enhancements give greater capability on that front.
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Posted on June 17, 2022
Best Posting Times On Social Media in 2022
By Yvonne Martin
The optimum time to post to reach your target audience is determined by your specific audience’s activity inside each app. Some of this information may be found in the analytics tools of the various social applications, but you must also experiment and test to determine when your postings create the best reaction.
Several factors can play a role in this, including when your users are most active, when they are most responsive to your messaging, what other information is being uploaded at any one moment, the precise content that you’re providing, algorithm sorting, and so on.
There is no one perfect time for all businesses to post to any social app – but if you’re organizing your strategy and wondering when you should be scheduling, this annual report from the team at Sprout Social can provide assistance for your planning and trials, to help you find the right times and cadences for your strategy.
The Sprout Social team has established the periods when users are most engaged and active inside each of the main applications based on usage information gained from Sprout’s 30,000+ clients.
Based on this, posting around these times might help you reach a larger audience – but, as always, trial and testing are required; this isn’t a definitive recommendation for when your business will experience the greatest results.
(Also, keep in mind that all times are in CST, but the relative insights, based on frequent usage, will most likely apply to your local time zone as well.)
Facebook
The best times to post on Facebook, according to Sprout, are Mondays through Fridays at 3 a.m., and Tuesdays between 10 a.m. and noon. Why at 3 a.m.? Well, there’s probably a lot less competition at that time, and posting during these downtimes might be the first engagement spark you need to reach more people throughout the day.
Facebook is also utilized by individuals all around the world in various time zones, so there may be more engagement from other places, which might assist to jumpstart your post activity. Early mornings and between 9 a.m. and 12 p.m. on weekdays appear to be the busiest times on Facebook, so this might also be a good time to try as well.
According to the Sprout team, the optimum days to publish are Tuesdays through Fridays, with Saturdays being avoided entirely. Maybe fewer people check in on weekends, or maybe Facebook emphasizes material from friends and family more on weekends, but engagement rates on Saturday and Sunday are low overall.
Instagram
According to Sprout, the best times to post on Instagram are Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays from 10 a.m. to 11 a.m. So, it appears that mid-morning is the Instagram sweet spot, which might be useful information for your planning and increasing your Instagram interaction.
The study does not indicate whether this applies to Stories or ordinary feed posts, although it seems probable that this applies to feed postings in particular. However, it may be worthwhile to try Stories along similar lines to see what kind of results you get.
Sprout claims that the greatest days for IG activity are Tuesdays and Wednesdays, with Sundays being the worst.
Twitter
According to Sprout’s data, the greatest times to tweet are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 a.m. Perhaps this is related to how people use Twitter to stay up to date on the latest news. If the majority of Sprout’s subscribers use social media for business, it stands to reason that the majority of them are on Twitter around 9 a.m. every day.
In any case, Sprout’s findings show that between 9 a.m. and 12 p.m., individuals are more actively digesting tweets, which might help drive their thoughts.
Tuesday and Wednesday are the ideal days to tweet, whereas Sunday should be avoided.
LinkedIn
Finally, according to Sprout’s research, the optimum time to publish on LinkedIn is Tuesday between 10 a.m. and noon. Weekdays between 7 a.m. and 3 p.m. appear to have rather high LinkedIn activity generally, so there may be a few possibilities there, and it may be worth experimenting with different posting patterns to see what works and what doesn’t.
The greatest days to publish to LinkedIn are Wednesday and Thursday, while the weekends, predictably, see significantly less LinkedIn activity.
Final Thoughts
Again, these observations are not intended to be prescriptive; they do not state that “you must publish at these times to see the highest engagement in each app.” This is based on a sample pool of tens of thousands of people, and posting during certain time periods may help you see increased interaction and response to your posts.
However, it is unique to each company and audience, and you will need to test and experiment to figure out what works best.
Nevertheless, they may be a decent reference, and it may be worth adjusting your posting method in accordance with this data to see if your numbers improve.
Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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