How To Master A Christmas Marketing Campaign: Part 2
By Shawn Spence
If you’re coming from “How To Master A Christmas Marketing Campaign: Part 1,” welcome back! If you still haven’t checked part 1 out, head to our blog to check it out!
Below, we will offer insightful guidance from marketing professionals in this guide to assist you in developing a successful Christmas marketing campaign for 2022.
Excited? Let's begin.
5 Tips For Planning Your Next Christmas Marketing Campaign
Personalized Emails
You should take advantage of the eager chances presented by your fans and followers of your content. Segment your current audience and mailings promoting your holiday merch to each segment. Never forget to customize them and add a dash of warmth.
Measure Your KPIs
You must specify the important marketing KPIs in terms of reaching a specific percentage increase in audience. To provide exceptional holiday content, you must decide the customer engagement tools and procedures you need to communicate with your fans instantaneously across their preferred channels.
Decorate Your Online Store On Your Website
Your website is one of the primary platforms via which the audience engages with you directly. Thus, you must establish a theme or include "holiday spirit" components on your website where your audience can engage with your brand.
What to do…? What to do...?
Modify the website's components.
Create landing pages for certain content components.
Create trigger pop-up windows for different pages.
Include a cover photo with a Christmas theme that promotes deals and sales on your website.
Why Decorate Your Landing Page?
Content, design, and landing page setup are all you need.
The audience can get the information they were seeking with the aid of appealing landing pages. If your messaging is consistent throughout the consumer journey, it will enhance the convenience of the purchase process.
Another strategy for encouraging the customer to buy is to use trigger pop-ups. Introduce time-limited deals, larger discounts, and bundled items while your fan is conducting research. This helps your fan make a decision right away rather than putting it off.
Spread The Christmas Cheer Across Social Media
Fans, followers, and brand ambassadors are some of your biggest allies and elves because they can spread the word about you like wildfire. They are familiar with your brand, your music, and the target market you serve, or one that closely resembles it.
How To Spread The Christmas Cheer Across Social Media
Locate your superfans and get in touch with them.
Request their assistance in spreading the word.
Thank them for their support.
Collaborate with them to create social media content.
Start a #hashtag thread.
Employ Christmas marketing catchphrases.
Develop a trend to increase audience engagement.
Speaking of social media marketing…
Run A Christmas-Themed Giveaway
Giveaways are a fairly affordable way to interact with your followers, gain new ones, and generate excitement for a forthcoming event. Typically, encouraging followers to share, like, and comment is an excellent approach to increase interaction on your giveaway.
Why? Well, giveaways have been used by brands in the hopes of increasing interest in and sales of their goods and services. You can simply get your target audience enthusiastic about the approaching holidays and your brand by employing merch freebies and promotional events.
Takeaway On Acing A Christmas Marketing Campaign
After reading this article, you should have identified some Christmas marketing strategies that you are already utilizing, some that are in the works, and others that require replacing in order to support your holiday goal of increasing sales.
Your plan for developing a killer Christmas marketing campaign is clearly laid out. Even if it is the last day, last week, or last second, don't stress.
Having MPT Agency's support allows well-known musicians from all over the world to concentrate on their work each day while we generate traffic to their accounts. To learn about more services that can assist promote your musical career, be sure to constantly check our blog and follow us on Instagram for more information on music marketing.
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Posted on December 12, 2022
How To Master A Christmas Marketing Campaign: Part 1
By Shawn Spence
Is it December already? The trees were still shedding when you last checked. You thought that you still had to go through Halloween, but Black Friday has already passed, leaving you with little time to prepare a Christmas marketing campaign. But for you, it's still not too late. Read this article, then get started on implementing your holiday-themed Christmas marketing campaign into action.
If, however, the calendar shows that Christmas is still far off, don't just do nothing since your audience won't… Our team at MusicPromoToday has put together a variety of easy tips, methods, and professional advice for managing a prosperous Christmas marketing campaign.
Let’s dive into it:
5 Tips For Planning Your Next Christmas Marketing Campaign
Analyze Last Year’s Christmas Campaign
Early in the year, while campaigns are still fresh in your mind, is the optimum time to analyze Christmas campaigns. It's still not too late to estimate the efficiency of this year's campaign though. Set aside some time today to review your prior Christmas accomplishments and see what worked, what didn't, and why. The sooner, the better, so you can move on to the next important steps in organizing your Christmas marketing...
Create A Timeline Including All Crucial Elements
Christmas is only one aspect of the holiday season. You should schedule your marketing around a few other occasions as well. Your campaign's chronology will be informed by the timeline you create.
Below are some of the other holidays included in the month of December:
Winter Solstice — Thursday 22nd December 2022
Christmas Eve — Saturday 24th December 2022
Christmas Day — Sunday 25th December 2022
Boxing Day — Monday 26th December 2022
New Year’s Eve — Saturday 31st December 2022
New Year’s Day — Sunday 1st January 2022
Consider Your Social Media Platforms
Review the social media platforms you'll be utilizing to market your Christmas campaign next. The continuous delivery of your campaign across all pertinent social media platforms is crucial. This aids in the development of a new fan base and a seamless audience.
Plan Your Christmas Marketing Message
Make a plan for your holiday marketing messaging.
Planning your Christmas marketing message is very critical. To hone your message, take into account:
What your audience wants
Your objective
How you stand out from other musicians
How you give value to your audience
What do you want your audience to believe, feel, and act
It is your responsibility to develop a unified message that conveys these components and encourages your audience and potential fans.
Create Your Campaign’s Content
You've now established the foundation for your campaign, so it's time to start creating content. Determine the materials you need to develop by mapping out every campaign touchpoint across each platform. Make sure your language and design convey your message consistently throughout each item, reflecting your theme.
Final Thoughts On Mastering A Christmas Marketing Campaign In 2022
Christmas 2022 will be distinct from previous years owing to Covid-19's long-lasting effects, just like the previous two Christmas seasons. People still enjoy holidays, though, so that is one thing that hasn't changed.
Take a cue from the advice we've provided above as you develop your Christmas marketing strategy this year to determine what will perform best for your brand. Furthermore, don't limit yourself to only the Christmas season; you can use this guide to advance all of your seasonal marketing initiatives and enhance your future success.
Well-known artists from all around the world can concentrate on their work every day because MPT Agency drives traffic to their accounts. For more information about music marketing and to find out about more services that can help you progress your musical career, be sure to check out our blog often and follow us on Instagram.
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Posted on December 1, 2022
How To Promote Your Music During Christmas 2022?
By John Reynolds
When else would be a better time to promote your music than around the holidays? The holidays are one of the ideal times to sell and optimize your marketing efforts, so if you aren't planning for them now, you'd be missing a huge chance. It's time to cheer up and read some pointers for musicians on music promotion.
Why relax and sit back when you could be coming up with fantastic items to offer and smarter ways to advertise yourself at a time of year when people are more likely to offer, have fun, and purchase things?
Get off the couch and let's start making strategic plans! Below are some things you can do throughout the holiday season:
Release A Holiday Single
Probably the first thing that comes to mind is this, but you're too exhausted to give it any more thought. However, if you have the skill to do a really fantastic version of a traditional Christmas song or even to create your own, this is a superb investment.
Connect And Network
Never forget that in order to advance in your career, you must constantly network and establish partnerships. Who knows, maybe at one of these Christmas gatherings you'll meet someone who changes your life. Additionally, having a community is wonderful, even if the majority of people can't immediately drive you to the top,
Holiday E-Card
Making your followers feel unique and special while being simple to do. Send an email including a unique message, an artwork, a free download, or a video.
Thank The People
We're referring to the significant people who have helped you advance in your profession, including managers, agents, bloggers, and PR specialists. Essentially, your small family in the business.
Christmas-Themed Merch
Keep in mind that Christmas is more than just a season for peppermint candy and gingerbread cookies. A new launch of merch is also due. You can create face masks, pins, stickers, mugs, fuzzy socks, or hoodies in addition to t-shirts. Even if you only add a tiny Christmas pun to your advertising, change up your merch to fit the holiday spirit!
Sale! Sale! Sale!
Sales are always popular. Put products for sale if you still have band merch lying around from the touring days that you'd like to sell. You can always create more merch to coincide with your next album or release after you've cleared them out.
Discount Codes
Customers are frequently given discount codes as a perk to encourage them to make additional purchases. A good strategy to draw customers and entice music listeners to become repeat buyers is to temporarily lower the price of your music or merch.
Social Media Marketing
Your followers on social media are numerous. They feel at ease there, and it's a simple method to connect with a larger audience who might not be as familiar with your music yet.
Speaking about social media…
Add The Holiday Spice To Your Social Media Profiles
Throw some holiday happiness on your social media sites. Make your social media accounts a cheerful place to visit by updating your profiles and banner with holiday-themed photos.
Don’t Forget To… Perform!
During the holidays, a lot of communities host public events. Contact the office of the city council in your area right once to inquire about performance possibilities. You could benefit locally from the visibility on their event flyers, newsletters, website, and social media platforms, and it will strengthen your electronic press kit moving into 2023.
Final Thoughts
Finally, the Christmas season is a fantastic time to write and distribute music that uplifts listeners. Whether you go with a well-known favorite or decide to try your hand at creating Christmas music, if you do it well, you can even hit the Billboard Holiday 100 charts while earning some money in the process.
These Christmas tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.
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Posted on November 29, 2022
How Did Mariah Carey Create Everlasting Magic?
By Barbara Drews
One very crucial step must be completed before you can hang your stockings, decorate your tree, make every Christmas cookie recipe you can find, and fill up your wish list for Santa. This step is to turn on the Christmas music and play it loudly. Without a doubt, there are a ton of timeless songs you must hear every December (or November 1 if you're one of "them"), but how would the holidays be the same without Mariah Carey and her timeless hit "All I Want for Christmas Is You"?
How Mariah Carey’s Hit Became The Holiday Gift That Keeps On Giving?
A leader in this regard. "All I Want For Christmas Is You" has all the elements that have helped Mariah Carey's singles succeed for so long, including excellent orchestration and captivating lyrics.
Carey's song offers a more evolved spin on a Christmas tune, in contrast to "Rudolph" and "Frosty," which also turned out to be a highlight. Carey addressed a completely new — and very wide — crowd with a topic that everyone could relate to by forsaking child-centric Christmas symbols like Santa and Rudolph in favor of her usual musical subject, love, and romance.
5 Facts About Mariah Carey’s “All I Want For Christmas Is You”
Since its debut in 1994, the popular song whose lyrics are associated with holiday happiness has warmed everyone's hearts.
Yes, despite seeming like a modern killer hit, it is actually that old. As it happens, there is a significant amount of history and interesting trivia associated with songs that have been undisputed hits for as long as "All I Want for Christmas Is You."
There Are Many Versions Of Maria Carey's Song
Of course, there is the original song that we all know and adore, but Mariah has now released a number of variations on the seasonal smash. She recorded an "extra festive" version of the song when she released her second Christmas album. Of course, there is also the duet she sang with Justin Bieber. They're all excellent. But the original is incomparable.
It’s The First And Only Holiday Single To Be Certifed “Diamond”
The song has achieved a diamond record, which means that more than 10 million copies have been sold. Holiday gatherings and shopping centers are undoubtedly to thank.
Mariah Carey Cowrote The Entire Thing In About 15 Minutes
She collaborated on the successful holiday tune with veteran songwriter Walter Afanasieff, who claims that the song's success is a result of how quickly they created it.
In a conversation with Billboard, Afanasieff discussed the process of writing songs:
It was always the same sort of system with us. We would write the nucleus of the song, the melody primary music, and then some of the words were there as we finished writing it.
There Isn’t Any Actual Band Playing In The Song
Everything was planned on Afanasieff's computer. Mariah and her backup singers were the only actual participants.
The Song Inspired An Animated Movie Starring Mariah Carey Herself
“All I Want for Christmas Is You,” an animated direct-to-video release from 2017, is the perfect choice if you're seeking another holiday film to enjoy this year while curled up in a blanket with some hot cocoa in your hand. Mariah plays a young girl with a sweet Christmas wish for a puppy in the film.
You can listen to Mariah Carey’s “All I Want For Christmas Is You” here!
How To Release Big-Time Tracks Just Like Mariah Carey?
If you want to learn more about how to create hit tunes just like Mariah Carey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.
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