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Posted on February 18, 2022 | By Yvonne Martin

What does Instagram Aesthetic in 2022 hold for us?

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We all know that the Instagram aesthetic keeps changing, and you might be wondering where is it headed in 2022!

Well, no more meticulously curated, oversaturated filters and top-notch pictures, but that ‘gram grid is full of dem natural edits!

Ready to get ahead of the wave before it hits hard? Here are the top eight aesthetic trends on Instagram in 2022:

  1. Unedited Photo Dumps
  2. Instagram’s In-app Fonts on the Feed
  3. Blurred Shots
  4. Pink Hues
  5. 70’s Iconography
  6. The Reels ~Aesthetic~
  7. Gloomy & Grainy
  8. Seasonal Color Palettes

#1 Unedited Photo Dumps

Almost everyone embraced Instagram photo dumps in 2021, well except for Riri! She just sat back and watched celebs and influencers photo dumping and went like “Nope!”

 
 
 
 
 
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A post shared by badgalriri (@badgalriri)

Just like your 65-year-old aunt, who loves sharing 89 photos in a Facebook album documenting every second of her cruise trip, celebs, influencers and daily users alike on Instagram are jumping on this trend sharing what’s going on in their lives in an unprocessed way. Check out one of Kylie Jenner's photo dumps.

Curations can be random uploads from your camera roll, “January photo dump” or any month that goes by, or just random throwbacks! Because in 2022, it’s all about imperfections and authentic reality.

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A post shared by S O P H I E T U R N E R (@sophiet)

#2 Instagram’s In-app Fonts on the Feed

Creating viral memes hasn’t been any easier! 

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A post shared by cas (@botoxqueen.1968)

Remember when you had to download third-party design apps to just add texts on memes you wanted to post on your Instagram page? Well, that’s over now with Instagram’s in-app fonts’ new and improved status.

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A post shared by Later: Social Media Marketing (@latermedia)

#3 Blurred Shots

No, you don’t need glasses, your eyes are fine! 

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A post shared by @harrystyles

This is just the 2022 aesthetic which is all about out-of-focus photography, giving the “in-the-moment” kind of vibes!

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A post shared by DUA LIPA (@dualipa)

All you have to do is shake it, shake it, shake it and boom! You have the perfect post for Instagram!

#4 Pink Hues

Usually on Wednesdays we wear pink, but on Instagram we wear it every day in 2022! 

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A post shared by Khloé Kardashian (@khloekardashian)

90s nostalgia is pinkishly delivered with a mix of grainy retro filters!

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A post shared by Khloé Kardashian (@khloekardashian)

#5 70’s Iconography

Funky fonts are back making a blast from the past with the 70s-inspired designs and icons.

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A post shared by Reels Tips & Tutorials! (@reelstips)

Vintage colors of bubblegum pink, avocado green, and pastel are making waves through 2022!

#6 The Reels ~Aesthetic~

The reels aesthetic has seen a burst in popularity recently. 

View this post on Instagram

A post shared by daniela de marco (@theluckymonday)

A mix of videos and pictures rhyming with a trendy audio, a simple text over and just whatever’s random about your daily life is all you need to be part of this 2022 trend!

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A post shared by Fashion & Lifestyle Inspo (@sarah.oneiill)

#7 Gloomy & Grainy

The perfect aesthetic for chic lifestyle and fashion influencers and creators! Which is already proving popular with many.

One example is @emmahill whose Instagram feed is simply very soothing to look at and makes you fall in love with autumn even more.

#8 Seasonal Color Palettes

This aesthetic might seem hard to follow, but as a creative person, you will enjoy it. All you have to do is be consistent and migrate your color palette as the seasons change!

A perfect example is @finduslost who is a travel photographer and blogger that smoothly shifts her color palettes depending on the season in the picture.

All in all, whatever Instagram aesthetic you choose, be purposeful with your approach. Always plan and preview your Instagram feed in advance. Remember, it will eventually represent who you are, be real about it and enjoy!


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