In the past 20 years, the use of the internet has skyrocketed. And due to the accessibility of it now, the numbers will continue to grow in the years to come. Musicians have become more and more virtual as this sudden spike allows them to reach out to fans instantly, create traffic on their social media platforms by strategic marketing and branding, and the comfort to release their music by the touch of a button. Smart music marketing plays an important role in getting musicians the fame they’ve always yearned for. Visit MusicPromoToday and check out our blog about the positive effects reactive music marketing has during the pandemic and how this could help you during these crazy times. Also, if you’re interested in the most current music marketing trends of 2020, check out what we’ve prepared for you below!
Marketing in the music industry is the key component in turning an artist into a star. It amplifies your hard work, dedication, and talent to millions of potential fans. Long story short, social media, AKA Instagram, Facebook, TikTok, etc., should be your best friend during this internet age.
#1 Video Marketing
Face it, the digital and tech world isn't going to disappear any time soon. So you as an artist should make the best of it.
Video marketing has become one of the best tools the music industry has for digital marketing. This includes sites like YouTube and Vimeo which have allowed artists and bands to create visual content and post it for millions to see. Many artists have become worldwide sensations, creating their entire career solely on YouTube, and it doesn’t get any more exciting than that.
In addition, IGTV is also very beneficial for music marketing. Ever since it was introduced, IGTV gets 1 million downloads per week. In 2020, 80% of internet content is video content so use this to your advantage. Be consistent by uploading quality videos because through IGTV, you're given the opportunity to share your full music videos, behind the scenes, or even your everyday life with longer video content that will bring in more traffic to your Instagram page! You can also save your IG Live Streams as an IGTV video… People can Q&A and live interviews about their new upcoming music, singles and albums which acts as promotional material! It’s more intimate which will help artists connect with their fans.
#2 Mobile Music Marketing
Everyone, and we mean EVERYONE, has a phone. And it’s always on them! We can guarantee that yours is also less than 3 feet away from you, right?! Okay so, use this to your advantage!!! Your fans have never been closer to you than right now. You can engage with your followers any time in the day because even when they might be at work, they're still checking their phones. You can keep them up to date with everything you're doing. According to Oberlo, there are over 3.5 billion social media users across the world, Facebook being the most popular platform. Typically, users spend an average of 3 hours per day on their social networks. They also report that 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their careers! So, using social media as a marketing tool is effective because even people who have never heard of you before will come across your page. START POSTING! NOW….. GO!
#3 TikTok Music Marketing
TikTok has become a form of music promotion on its very own! For a more detailed approach, read our highly extensive tips you can follow to increase your popularity on TikTok and become viral. However, the moral of the story for TikTok digital music promotion is mainly to use #Hashtags and create TikTok challenges with your songs! Something catchy and unique to grab users' attention of all ages!
#4 Build A Relationship with Influencers
Word of mouth can get a lot done! So use this technique to your advantage. If you connect with an influencer and they react to your music on camera, you will be exposed to another set of audience members! This is going to increase your chance of gaining new followers!
#5 Stream Your Music
Streaming services like Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams worldwide! So make sure you have an account on all of these platforms! This will be a great tool for music monetization by sharing your music with millions of new listeners on playlists.
We understand it's a very interesting time in all of your lives but that doesn't mean you can’t promote your music right in the comfort of your own home! Follow these trends, and let us know on our Instagram post how its benefited you during this time of isolation!
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