Posted on March 11, 2022 | By Yvonne Martin

Introducing: TikTok 10-minute videos – How Is This Helpful For Artists?

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Following our article about Meta’s new Facebook Reels and how it’s beating its Asian competitor TikTok, TikTok confirmed that 10-minute video uploads are coming to all users as a way to try to keep up with Meta’s constant updates of their features.

Even though short-form video is the trend of the moment and with every platform copying TikTok by introducing their own short-form videos like YouTube Shorts, Instagram Reels, and Facebook Reels, effective monetization of short-form video is hard.

If you remember Vine, it eventually shut down after being hugely popular at some point and kick-starting the careers of many now well-known stars. Why? Because its parent company Twitter could never figure out how its users could generate significant revenue from Vine clips, because you simply can’t insert pre- or mid-roll ads into short content, which resulted in losing its biggest influencers to better money-making platforms.

Knowing this, and knowing the increased monetization potential in other competitor platforms, TikTok started expanding its video length from 15 seconds to 60 seconds, then 3 minutes, 5 minutes, and now 10 minutes!

Many TikTok users are receiving update notifications about an expansion in their upload capacity. TikTok has also confirmed the full roll-out to TechCrunch.

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”

The expanded video length will give creators/ artists/ influencers the opportunity to be more flexible and have more time while filming, instead of dividing the content into several parts and asking fans to go find them to be able to watch them, which is literally frustrating.

This expansion will also open up opportunities for musicians to step up their content game, they’ll now be able to post longer video content such as doing duets, documenting their journey, taking fans behind the scenes on a music video shoot, and much more!

A lot of creators have been criticizing TikTok’s funding models, and some have already moved to other platforms, and in order to avoid existential crisis, TikTok’s answer was introducing the 10-minute videos. Let’s see how that goes!

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