Posted on May 22, 2023

The Ultimate Guide To Influencer Marketing For Musicians for 2023

By Shawn Spence

How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media. 

It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this. 

Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.

The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd? 

That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.

Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance. 

All aboard!

If you want to take a look at our previous guide and see how it has evolved click here !

In today’s digital age, musicians have more opportunities than ever to reach a wider audience and connect with their fans. One of the most effective strategies for achieving this is influencer marketing. By partnering with influential individuals in their niche, musicians can amplify their brand, increase their reach, and engage with a targeted audience. This comprehensive guide will walk you through the key steps and strategies for successfully utilizing influencer marketing in 2023.

1. Introduction to Influencer Marketing

Influencer marketing refers to the practice of leveraging the popularity and influence of individuals on social media to promote products or services. For musicians, this means collaborating with influencers who have a substantial following and influence in the music industry or related niches. Influencer marketing offers musicians a unique opportunity to tap into the engaged audience of these influencers and gain exposure to new fans.

2. Identifying the Right Influencers

To get started with influencer marketing, it’s crucial to identify the right influencers who align with your music and target audience. Start by understanding your target audience and the platforms they frequent. Research and find influencers who have a significant presence in these platforms and cater to a similar demographic. Look for influencers who have high engagement rates, as this indicates an active and responsive audience.

Follower Count:

• This metric indicates the number of people who follow the influencer’s social media account(s). A higher follower count generally suggests a larger potential reach for your music.

Reach:

• Reach refers to the estimated number of people who see an influencer’s content. It takes into account factors like the influencer’s follower count, the platforms they use, and the visibility of their posts.

Engagement Rate:

• Engagement rate measures how actively the influencer’s audience interacts with their content. It includes metrics such as likes, comments, shares, and saves. A higher engagement rate typically indicates a more engaged and responsive audience.

3. Building Relationships with Influencers

Once you’ve identified potential influencers, it’s essential to approach them professionally and build strong relationships. Personalize your outreach by mentioning specific aspects you admire about their work. Offer value to the influencer, such as exclusive content, concert tickets, or a chance to collaborate. Building a mutually beneficial partnership will increase the chances of influencers being interested in promoting your music.

4. Crafting an Effective Influencer Marketing Strategy

Before embarking on influencer marketing campaigns, it’s vital to develop a comprehensive strategy. Set clear goals and objectives for your campaigns, such as increasing brand awareness, boosting album sales, or driving traffic to your website. Define your target audience precisely, as this will help you tailor your content and choose the most suitable influencers. Create a content plan that outlines the types of collaborations you want to pursue, whether it’s sponsored posts, product placements, or live performances. Determine your budget for influencer partnerships, considering factors such as the influencer’s reach and engagement, as well as the scale of the campaign.

5. Collaborating with Influencers

When collaborating with influencers, it’s crucial to negotiate terms and agreements that benefit both parties.

• Clearly define the scope of the collaboration, including the number of posts, the content format, and the timeline.
• Provide influencers with creative freedom to showcase your music in a way that resonates with their audience.
  • Incorporate influencers’ content into your marketing campaigns to amplify their reach and engage with their followers.

6. Leveraging Social Media Platforms

To maximize the impact of influencer marketing, choose the right social media platforms for promotion. Consider the demographics and preferences of your target audience. Optimize your social media profiles and content to reflect your brand and appeal to potential fans. Engage with the audience and the followers of the influencers you collaborate with by responding to comments, running contests or giveaways, and actively participating in conversations.

To read more about social media predictions for 2023 check out our new article !

Key Demographics to consider

1. Age: Determine the age range of your target audience. Are you targeting teenagers, young adults, or a specific age group? This information helps you select influencers and platforms that cater to that particular age range.
2. Gender: Understand the gender distribution within your target audience. Depending on the genre and style of your music, you may want to focus on specific genders or ensure that your marketing efforts are inclusive to all genders.
3. Location: Identify the geographic locations where your target audience is concentrated. This information helps you choose influencers who have a strong presence in those regions or consider local marketing strategies specific to those locations.
4. Interests: Explore the interests and hobbies of your target audience. Are they fans of a particular music genre, fashion, lifestyle, or other related topics? This knowledge can help you align your influencer partnerships and content with the interests of your audience.
5. Online Behavior: Consider the preferred social media platforms and online behavior of your target audience. Do they spend more time on Instagram, TikTok, YouTube, or other platforms? Understanding their online behavior allows you to focus your influencer marketing efforts on the platforms where your audience is most active.
6. Consumption Habits: Determine how your target audience consumes music and engages with content. Do they stream music on platforms like Spotify or Apple Music? Do they actively search for new music on YouTube or rely on social media recommendations? This information helps you optimize your influencer marketing strategy and choose the appropriate channels to promote your music.

7. Measuring and Analyzing Influencer Marketing Campaigns

To evaluate the effectiveness of your influencer marketing campaigns, track key performance metrics. Monitor the reach and engagement of influencer posts, such as likes, comments, and shares. Evaluate the impact of influencer collaborations on brand awareness and reach, as well as on website traffic and conversions. Analyze conversion rates and sales attributed to influencer marketing efforts to assess the return on investment.

1. Engagement: Evaluate the engagement metrics of influencer posts, including likes, comments, shares, and saves. These metrics show how actively the audience interacted with the content. Higher engagement levels indicate a more involved and responsive audience.
2. Brand Awareness: Assess the impact of influencer collaborations on brand awareness. This can be measured through brand mentions, hashtag usage, or tracking increases in brand searches or social media mentions related to your music.
3. Website Traffic: Monitor the website traffic generated from influencer marketing efforts. Track the number of visitors, session duration, page views, and bounce rate to understand the level of interest and engagement with your music among the influencer’s audience.
4. Conversions: Analyze the conversion metrics associated with your influencer campaigns. This includes tracking the number of leads, downloads, purchases, or any desired actions taken by the audience as a result of the influencer’s promotion.
5. Return on Investment (ROI): Assess the financial impact of influencer marketing by measuring the ROI. Calculate the revenue generated or costs saved through influencer collaborations and compare it to the investment made. This will help you determine the effectiveness and profitability of your influencer marketing campaigns.

8. Avoiding Common Influencer Marketing Pitfalls

While influencer marketing can be highly beneficial, it’s important to be aware of potential pitfalls. Ensure transparency and disclosure by clearly stating sponsored content and partnerships. Be cautious of fake influencers and inflated follower counts, as these can harm your brand’s reputation. Maintain authenticity and credibility by collaborating with influencers who genuinely align with your music and values.

9. Future Trends in Influencer Marketing for Musicians

As technology and social media continue to evolve, it’s crucial to stay updated on emerging trends in influencer marketing. Keep an eye on emerging social media platforms that might provide new opportunities to connect with fans. Consider the growing influence of micro-influencers, who often have highly engaged audiences within specific niches. Embrace the rise of video content and live streaming as powerful tools for connecting with fans. Explore the potential of leveraging virtual and augmented reality experiences to create immersive music-related content.

10. Conclusion

Influencer marketing has become an integral part of the musician’s toolkit in 2023. By leveraging the influence and reach of relevant influencers, musicians can amplify their brand, expand their fanbase, and ultimately achieve their goals. Remember to carefully identify the right influencers, build strong relationships, and craft an effective strategy. Collaborate with influencers authentically, leverage social media platforms, and measure the impact of your campaigns. Stay updated on future trends to remain ahead in the dynamic world of influencer marketing.

FAQs (Frequently Asked Questions)

1. How do I find the right influencers for my music?

Finding the right influencers involves understanding your target audience and researching influencers who cater to a similar demographic. Look for influencers with high engagement rates and a genuine connection to the music industry.

2. How can I approach influencers professionally?

When approaching influencers, personalize your outreach and mention specific aspects you admire about their work. Offer value in the collaboration and show genuine interest in building a mutually beneficial partnership.

3. How do I measure the success of influencer marketing campaigns?

Measure the success of your influencer marketing campaigns by tracking key metrics such as reach,engagement, website traffic, and conversions. Monitor the impact on brand awareness and assess the return on investment to determine the effectiveness of your campaigns.

4. What should I look out for to avoid fake influencers?

To avoid fake influencers, pay attention to engagement rates, follower growth patterns, and the quality of their interactions. Look for genuine and consistent engagement with their audience, rather than inflated follower counts.

5. How can I leverage emerging trends in influencer marketing?

Stay informed about emerging social media platforms and trends to identify new opportunities for connecting with fans. Embrace the power of micro-influencers, video content, and live streaming. Explore the potential of virtual and augmented reality to create immersive music experiences.

6. How important is transparency and disclosure in influencer marketing?

Transparency and disclosure are crucial in influencer marketing to maintain trust and credibility with your audience. Clearly state when content is sponsored or in partnership with an influencer to ensure transparency and compliance with advertising regulations.

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Posted on May 17, 2023

Tuning Into TikTok: The Music Industry’s New Beat

By Yvonne Martin

Over the past few years, TikTok has emerged as a game-changing platform that has revolutionized the music industry’s marketing and promotion tactics. Thanks to its extensive user base and cutting-edge algorithm, the app has become a crucial tool for music artists and record labels to connect with audiences in ways that were previously unheard of. By leveraging the influence of content creators, encouraging user-generated content, and implementing innovative marketing methods, it has transformed the business landscape and paved the way for new opportunities for success.

TikTok’s Rise as a Promotional Powerhouse

TikTok’s influence extends beyond the realm of viral dance challenges and comedic skits. The short-form video service has become a driving force for music discovery and promotion, enabling songs to rise to the top of charts and streaming platforms, even if they have been outside the mainstream for decades. The app’s algorithmic recommendations and the ability to create viral trends have given artists a chance to connect with audiences on a global scale.

The Role of Influencers and User-Generated Content

One of TikTok’s key strengths lies in its ability to leverage influencers and user-generated content to propel songs into the spotlight. Marketers and record labels collaborate with influencers, who have amassed substantial followings on the platform, to promote songs and spark user-generated posts from their fans. These collaborations can be highly effective in generating buzz and increasing engagement around a particular track.

In addition, TikTok’s influence reaches beyond established influencers. The platform’s democratized nature allows for the emergence of “micro-influencers,” individuals with smaller but highly engaged followings. By casting a wider net and working with these micro-influencers, music marketers can tap into niche communities and drive interest in songs effectively.

TikTok’s Strategic Partnerships with Artists and Record Labels

TikTok has recognized its potential as a game-changer in the music industry and has forged strategic partnerships with artists and record labels accordingly. With the help of its global team, the platform collaborates with industry stakeholders, negotiates licensing agreements, and explores new ways to monetize cultural influence. By expanding its offerings to include artist services like talent identification and development, record production oversight, and live show strategy design, the company is positioning itself as a comprehensive solution for artists’ creative and promotional requirements.

Navigating the Tensions with Record Labels

While TikTok’s ambitions in the music industry present exciting opportunities, they also introduce challenges and potential tensions with record labels. As the platform expands into overlapping business lines traditionally occupied by record labels, concerns may arise about competition and the division of revenue streams. To maintain harmonious relationships, it must demonstrate to its partners how its music experiments can lead to mutually beneficial outcomes, emphasizing collaboration and shared success.

The Burden of TikTok on Artists: Navigating Expectations

For artists, the hyper-focus on TikTok can be both a blessing and a burden. While the platform offers unparalleled exposure and the possibility of chart-topping success, it also places additional demands on artists’ time and creativity. Many performers have expressed frustration at being expected to create content alongside their traditional roles as musicians. The pressure to balance social promotion, touring, writing, recording, and overall brand management can be overwhelming. Achieving success online requires artists to navigate a new landscape that merges artistry with content creation.

TikTok’s Influence on Music Consumption and Streaming

The impact of TikTok on music consumption and streaming cannot be overstated. A study conducted by the music-analytics company MRC Data revealed that 67% of the app’s users are more likely to seek out songs on music-streaming services after hearing them on the platform.

To stay updated on the latest music industry news, follow MusicPromoToday. For the most recent insights on trends shaping the music business, visit the MPT Agency Blog.

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Posted on January 9, 2023

Big Takeaways Around TikTok And Music In 2023

By Shawn Spence

We’re chiming in with an article on the Tik and the Tok of today. Yes, TikTok was always in the news in the music industry in 2022, for better or worse. Swipe up, read, and enjoy as we examine the major talking topics here!

Prominent Artists Are Still Joining But Others Feel Pressured

Any platform that can get Beyoncé and Dolly Parton to sign up is obviously special, following a trend that has seen a number of well-known musicians join TikTok in an effort to capture its culture. Both of these acts and more recent, up-and-coming musicians who are already familiar with the site can succeed on TikTok.

Unfortunately for the app, it wasn’t actually THE story this year regarding musicians and TikTok. Stories of musicians feeling pressured by their labels to use TikTok and, to use a phrase, “make their music go viral” abounded in late April.

TikTok isn’t to blame per such; it’s just the popular platform right now. The primary issue is how the music biz responds to it; pressuring musicians to use it and make it popular is the wrong course of action.

Music Rightsholders Are Rumbling Over Royalties

2022 also came under some of its own criticism around music consumption, in particular, how it compensates record labels and publishers for the music played in its app. TikTok does have a number of license agreements, although they are often rather short-term and must be renewed every few years. This subsequent round of renewals is… challenging.

In November, news of the secret talks broke into the open, making it obvious that major labels wanted TikTok to get much higher royalties. Labels want a portion of TikTok’s advertising profits, not simply upfront flat-fee payments, according to a different reliable report.

Due to the importance of both TikTok and music, new agreements will be reached. It would be fascinating to watch how the specifics of its new accords are communicated to the larger industry and artists in light of the current discussions about the lack of transparency around such agreements.

TikTok Is In The Music Livestreaming Game

The ability to broadcast live content on TikTok is nothing new, but in 2022 it solidified its position as a venue for pre-recorded concerts and music live streams, frequently with a sprinkle of innovative technology.

A rising number of musicians are going live on TikTok in more casual ways between these staged events to promote albums and tours or to just respond to fan inquiries.

TikTok Could Power The Next Big Music-Streaming Service

Let’s get to the bottom of why TikTok is causing concern among reputable streaming providers, why its agreements with rightsholders are risky, and why there is a larger pattern to its expanding aspirations in the music industry. TikTok could be the foundation of the next major disruptive music streaming by this time next year.

It’s a well-kept secret. In the US, TikTok’s parent company ByteDance has applied for a trademark for “TikTok Music.” Two Wall Street Journal articles, published in October and December, made clear that the plans may involve a global expansion of ByteDance’s current Resso streaming service, but with a close integration with TikTok.

TikTok’s In-App Spending Is Bigger Than You Thought

The persistent work of app analytics has revealed the development of TikTok’s in-app spending, despite the misconception that the app is free and earns its money through advertising.

We’re referring to TikTok customers shelling out cash for the app’s digital “coins,” which they can then use to tip producers and ad videos. It’s crucial to realize that TikTok users do more than just view videos for free. Why? Because of the potential for some of the features to be used by artists in the future: from tips in live streams to subscriptions at the creator level.

TikTok Is Just Getting Started With Advertising

But let’s not forget about advertising, which is also expanding quickly for TikTok. These are only estimates, of course; no one predicted the Covid-19 pandemic, and we fear to imagine what other unknowns could surface between now and 2027. 

But predictions can have a big impact. They have an influence on big labels’ demands during negotiations for a portion of these advertising earnings as part of new licensing agreements, for instance. Additionally, they impact the strategy of long-standing competitors that perceive a danger.

Coming next: AR, Shopping, Avatars, Games…

TikTok must continue to innovate if it is to maintain its position as a cultural icon for as long as feasible. There is a lot happening at the firm outside of the core music functions, and many of these additional technologies could be helpful to musicians as well.

Stay connected with MusicPromoToday to stay up-to-date with the latest trends and developments. Visit the MPT Blog to find out more about what’s going on in the music industry and what’s to come.

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Posted on November 3, 2022

TikTok Sets Off To Become Record Labels’ Biggest New Competitor

By John Reynolds

Record labels have taken a new form and it looks a lot like TikTok. The short-form video-sharing company has plans to increase its share in the marketplace by distributing music for independent emerging artists. Is TikTok The Biggest Competitor?

Music label companies and TikTok have had a pretty rough start and although they’re on good terms amid the multiple revenue-sharing deals, it seems the feud is set to rise again, as the platform wants to expand its dominance in the industry.

The giant labels are aware of TikTok’s power to create chart-topping hits and they wouldn’t miss an opportunity like that to invest their money, especially when they can give potential up-and-coming artists a chance to shine.

But with over one billion users and over 200 million downloads in the US alone, TikTok is slowly paving the way for its expansion, and with the launch of SoundOn, it’s only normal that the traditional record labels feel threatened.

It wasn’t long ago that ByteDance (TikTok’s parent company) started up the all-in-one platform for music creators and independent artists, where musicians can hold 100% ownership of their songs and receive 100% of the royalties. All these flexible contractual clauses have made it easier for them to promote their music and reach global audiences. 

Now, it appears that ByteDance is also on the hunt for A&R scouts. Rising to the task of offering all the services of the traditional music business; finding, signing, and marketing artists, TikTok with the support of ByteDance has become a full-circle label company.

According to Murray Stassen (MBW), ByteDance is hiring new A&R managers in LA, NY, Miami, and Toronto. The job description requires candidates to “focus on the US music landscape, to sign and develop artists within the independent music community.”

ByteDance is targeting independent artists by marketing itself as the “#1 partner for artist development, promotion, and monetization.” In addition, TikTok has over 100 new music-related job openings in all parts of the world, including Europe (Germany, France, UK), South America (Brazil), South Africa, and Asia (India). 

Major music and entertainment businesses like The Orchard (Sony Music Publishing subsidiary) will have no choice but to compete with TikTok’s parent company. The tension is already building up between TikTok and Sony Music, as the latter recently pulled its catalog from the music streaming platform Resso (Owned by ByteDance).

Further new restrictions are being set, as substantial businesses are now asking the fast-rising platform to change its licensing deals on a revenue-share basis. If this gets applied, music industry giants, along with the artists, will get paid every time their music is played in a monetized video on TikTok.

Stay connected with MusicPromoToday to stay up-to-date with the latest trends and developments. Visit the MPT Agency Blog to find out more about what’s going on in the music industry and what’s to come.

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Posted on September 12, 2022

The Ultimate Guide To Influencer Marketing For Musicians

By Yvonne Martin

How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media. 

It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this. 

Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.

The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd? 

That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.

Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance. 

All aboard!

What Does Influencer Marketing For Music Look Like?

One of the largest emerging trends that independent musicians may currently include in their social media marketing plan is influencer marketing. 

A so-called “influencer” is used to promote a good, service, or brand in influencer marketing, a kind of social media advertising. When employing influencer marketing, it’s important to consider the influencer’s account’s emphasis and how their audience’s interests relate to your brand.

It’s not surprising that influencers have a significant effect on what music is popular and, by extension, what isn’t in a world where social media platforms like TikTok, Instagram, and YouTube are the primary tastemakers for new music.

Particularly in the music industry, the development of influencer marketing has helped new musicians gain massive fan bases, generate buzz for their songs, and become overnight sensations. 

Influencers may share your music with their audience in several different ways. They could come up to you and want to listen to your music. Influencer marketing, on the other hand, usually emphasizes organized collaborations in which you’ve had some input. They might:

• Review or get live feedback on your music
• Incorporate your music into a video’s backdrop.
• Put a caption about your music.

How To Use Influencer Marketing As A Musician?

If done properly, influencer marketing is a terrific tool in a musician’s marketing toolbox. It’s better to get started by learning how to utilize it to create the greatest campaign you can.

Do Extensive Research

The most crucial phase of any marketing plan is research. You need to understand how to locate affiliates and how to recognize the top affiliates for your brand at the start of your influencer marketing journey. 

For instance:

• Select your influencers
• Know the influencer’s content
• Know their services
• Know their values
• And most importantly, know your goals

Broaden Your Platforms

Instagram is sometimes referred to be the influencers’ social media network, and it is undoubtedly well-liked by some groups of individuals. Influencers are not just present on one site, though!

Depending on your objectives, you may find that the increasingly popular video influencer platforms Youtube and Tiktok are more suited for artists. For instance, a well-known TikTok creator may include your music in a video to make it a trend, which might be more successful than a silent Instagram post.

Plan Your Budget

Influencer marketing often entails payment in exchange for your influencer’s services, just like any other marketing campaign.

Relevance to your niche or genre is more crucial than audience growth. This should be reflected in your budget, which should be based on the influencer’s price which is most likely to have an impact rather than their popularity.

Your team finance strategy must be effective and include a backup plan for extra services that can be useful to you, such as giveaways.

Stay In Control

There are occasions when marketing campaigns don’t go as expected. This is just the way business works; it doesn’t mean your campaign was a failure; it just means you may use it to your advantage moving forward.

You must determine the cause if your campaign doesn’t seem to be benefiting your brand. 

Regression testing is one method you may use to do that. Define regression testing then. 

Regression testing allows you to evaluate the strengths and weaknesses of particular campaign components without changing the elements of your campaign that are already successful.

Make sure to have a positive working relationship, and never forget to consult your affiliate partners before making significant changes to your campaign.

Which Platforms Work Best For Music Influencer Marketing?

TikTok

For creators of any size, becoming viral on TikTok is now a feasible goal thanks to the platform’s algorithm. The music industry may target a younger audience that favors music influencers over all other types of influencers at this center for Gen Z.

The great majority of TikTok’s viral moments originate from its Commercial Music Library, which is a collection of more than 150,000 pre-cleared, royalty-free tunes gathered from up-and-coming musicians and prestigious record labels. Each track may be used for advertisements and promotions, and the collection is accessible worldwide.

Instagram

Instagram offers a decent collection of tracks that users can use for their Stories and Reels, similar to TikTok. This has shown to be an effective strategy for artists to engage audiences and introduce them to fresh talent. In addition, short videos with music might help your content be noticed given Instagram’s new focus on Reel content.

Youtube

YouTube developed YouTube Shorts in 2021 as its own short-form vertical format to keep pace with TikTok and Instagram Reels. Users may utilize Shorts to be able to produce content that resembles the viral trends on TikTok and Instagram by selecting music snippets from among the millions of videos posted on the platform.

Although Reels and TikTok videos are more well-known than Shorts, YouTube remains the best option for people who want access to a wider variety of music.

Twitch 

Twitch is typically associated with live gaming broadcasts, but it’s also a platform where musicians can share their work, grow a fanbase, and interact with their followers.

As all live performances and events were put on hold due to the pandemic, Twitch’s popularity among musicians skyrocketed. To organize virtual shows, conduct Q&As, and showcase their most recent albums, many musicians turned to the streaming site as a consequence.

However, those who work in the music industry also utilize Twitch as a method to play video games after work. Regular users of the platform, artists like Post Malone and T-Pain have taken advantage of it to reach a larger audience.

Key Takeaway

Use music influencer marketing to capitalize on the biggest trends on social media.

The simplest method to add personality to your content on social media is to include music in your posts. And in the music industry, collaborating with creators might be the secret to expanding your audience and propelling your brand and merchandise to the top of the charts.

Final Thoughts

MPT Agency strives to develop your brand’s online presence and can help you spread the word about your music and increase your fan base.

To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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Posted on June 10, 2022

Why TikTok Presence is Key for Recording Artists in 2022

By John Reynolds

TikTok is an essential marketing tool for musicians, artists, and record labels. Even if a song has been out of the mainstream for decades, it might climb up organically on the app. 

“TikTok has really become a critical part of artist storytelling,” Kristen Bender, SVP of digital strategy and business development at Universal Music Group, told Insider during a webinar on TikTok’s impact on the music industry. “Since we signed our deal with TikTok earlier this year, our labels have been extremely leaned into the platform.”

Millions of people now post videos to TikTok in which they may be seen dancing, lipsyncing, and more to various music. This not only increases the popularity of the user but also the popularity and exposure of the music and artist.

Key Tips To Achieve Success

#1 Post Consistently 

TikTok prefers accounts that post videos daily. You could start with 100-200 views for every video, but if you keep up your consistency, you’ll be far more likely to strike the jackpot with one of your videos.

#2 Find Your Niche

If you’re having trouble finding something that works for you, some trial and error are encouraged. Find a strategic way to incorporate your art into material that is compatible with the platform and people’s consumption patterns on that platform. 

#3 Short Videos

With the average human attention span shortening, it’s no wonder that shorter videos do better on TikTok.

The industry’s focus on TikTok is justified! Marketers engage influencers to make a song go viral, resulting in a flood of user-generated content from their followers. Songs that go viral on TikTok frequently chart on the Billboard 100 or Spotify Viral 50. 

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