Posted on May 17, 2023

Tuning Into TikTok: The Music Industry’s New Beat

By Yvonne Martin
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Over the past few years, TikTok has emerged as a game-changing platform that has revolutionized the music industry’s marketing and promotion tactics. Thanks to its extensive user base and cutting-edge algorithm, the app has become a crucial tool for music artists and record labels to connect with audiences in ways that were previously unheard of. By leveraging the influence of content creators, encouraging user-generated content, and implementing innovative marketing methods, it has transformed the business landscape and paved the way for new opportunities for success.

TikTok’s Rise as a Promotional Powerhouse

TikTok’s influence extends beyond the realm of viral dance challenges and comedic skits. The short-form video service has become a driving force for music discovery and promotion, enabling songs to rise to the top of charts and streaming platforms, even if they have been outside the mainstream for decades. The app’s algorithmic recommendations and the ability to create viral trends have given artists a chance to connect with audiences on a global scale.

The Role of Influencers and User-Generated Content

One of TikTok’s key strengths lies in its ability to leverage influencers and user-generated content to propel songs into the spotlight. Marketers and record labels collaborate with influencers, who have amassed substantial followings on the platform, to promote songs and spark user-generated posts from their fans. These collaborations can be highly effective in generating buzz and increasing engagement around a particular track.

In addition, TikTok’s influence reaches beyond established influencers. The platform’s democratized nature allows for the emergence of “micro-influencers,” individuals with smaller but highly engaged followings. By casting a wider net and working with these micro-influencers, music marketers can tap into niche communities and drive interest in songs effectively.

TikTok’s Strategic Partnerships with Artists and Record Labels

TikTok has recognized its potential as a game-changer in the music industry and has forged strategic partnerships with artists and record labels accordingly. With the help of its global team, the platform collaborates with industry stakeholders, negotiates licensing agreements, and explores new ways to monetize cultural influence. By expanding its offerings to include artist services like talent identification and development, record production oversight, and live show strategy design, the company is positioning itself as a comprehensive solution for artists’ creative and promotional requirements.

Navigating the Tensions with Record Labels

While TikTok’s ambitions in the music industry present exciting opportunities, they also introduce challenges and potential tensions with record labels. As the platform expands into overlapping business lines traditionally occupied by record labels, concerns may arise about competition and the division of revenue streams. To maintain harmonious relationships, it must demonstrate to its partners how its music experiments can lead to mutually beneficial outcomes, emphasizing collaboration and shared success.

The Burden of TikTok on Artists: Navigating Expectations

For artists, the hyper-focus on TikTok can be both a blessing and a burden. While the platform offers unparalleled exposure and the possibility of chart-topping success, it also places additional demands on artists’ time and creativity. Many performers have expressed frustration at being expected to create content alongside their traditional roles as musicians. The pressure to balance social promotion, touring, writing, recording, and overall brand management can be overwhelming. Achieving success online requires artists to navigate a new landscape that merges artistry with content creation.

TikTok’s Influence on Music Consumption and Streaming

The impact of TikTok on music consumption and streaming cannot be overstated. A study conducted by the music-analytics company MRC Data revealed that 67% of the app’s users are more likely to seek out songs on music-streaming services after hearing them on the platform.

To stay updated on the latest music industry news, follow MusicPromoToday. For the most recent insights on trends shaping the music business, visit the MPT Agency Blog.

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    Posted on November 4, 2022

    The Ultimate Ways To Elevate Your Musical Career This Thanksgiving!

    By Yvonne Martin
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    Thanksgiving is almost here!

    With Halloween, Thanksgiving, and Christmas all falling within a month of one another, the holiday season is intense in the US, since Thanksgiving is frequently missed since is wedged between other holidays. 

    Besides, this jolly holiday often involves spending time with family, enjoying wonderful food, and having a large meal. Not to mention watching football and catching up, why not try something different this year that can elevate your musical career instead of your usual Thanksgiving weekend plans? 

    Continue reading to find out about the fantastic suggestions for things to do over the Thanksgiving holiday.

    Post A Thanksgiving Giveaway

    Join forces with a neighborhood business. As a result, provide a gift card or a discount code with each post that someone shares.

    To demonstrate, this is a fantastic method to:

    • Increase social media buzz
    • Acknowledge your supporters
    • Promote contributing
    • Benefits the partner company
    • Encourage local business alliances

    Send Thank You Cards During Thanksgiving

    In spite of how few people currently do it, handwritten thank-you notes stand out! In brief, they convey a charming gesture that makes people feel unique enough to recognize it and tell others about it.

    Create A New Thanksgiving Anthem

    Cherry on top? An Autumn-inspired music video to go with it. It is unquestionably one of the best methods to advance your musical career this Thanksgiving.

    Furthermore? Hype it up a couple of weeks before and release it on Thanksgiving Day!

    A bit challenging? Hence apply the following method… 

    Cover An Existing Thanksgiving Song

    Check out some of the top Thanksgiving songs to consider:

    • “We Are Family” by Sister Sledge
    • “I Want to Thank You” by Otis Redding
    • “Give Thanks and Praises” by Bob Marley and the Wailers
    • “The Thanksgiving Song” by Adam Sandler
    • “A Charlie Brown Thanksgiving” by Vince Guaraldi Sextet

    Read One Of Oprah’s Favorites

    Without a doubt, the greatest Thanksgiving books ever!

    Discover a selection of classics, comedies, and even romances as you read on.


    Post a tweet conveying:

    • Your appreciation toward your fans
    • Everybody likes a turkey joke
    • Corny jokes

    Volunteering At A Soup Kitchen This Thanksgiving Holiday

    The Thanksgiving holiday is a great opportunity to volunteer in your neighborhood:

    • Foodbank
    • Soup kitchen
    • Pantry

    Following this, there are several ways to make the holiday memorable for families in need, whether it is putting together Thanksgiving meal boxes or serving food at dinner.

    Invite An Elderly Neighbor To Join You For Thanksgiving Holiday

    Reaching out to neighbors who do not have any friends or family to celebrate the holiday with is one of the easiest things you can do this Thanksgiving. 

    Hence, go over and extend an invitation to a party at your house. It is undeniably, a fantastic way to make new friends and, in the process, make someone’s day.

    Feed Families In The ICU

    The last thing that families are considering when visiting loved ones in the intensive care units of hospitals is food and holiday preparation. In this case, collaborate with your nearby hospital or children’s hospital to arrange for home-cooked meals to be delivered to families who are bound to hospitals. 

    On this occasion, not only will it give them a fulfilling dinner, but it can also become a comfortable custom that adds a little extra happiness to a challenging time.

    Final Thoughts On Thanksgiving Holiday

    Summing up, make the most of the time spent together with the above feel-good Turkey Day activities!

    You do not always have to express anything inspiring or wonderful. For instance, just talk as though you were chatting with your pals. Nonetheless, keep in mind that how you interact with your audience will have an impact on how your brand grows.

    To conclude, with the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Thus, make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.

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      Posted on November 2, 2022

      Social Media Is The New Search Engine

      By Barbara Drews
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      Social media is used for everything by young people. What does that mean for search engines? Does this conclude that social media is the new search engine?

      Well, there are social media networks for every interest and purpose, therefore it might occasionally be quicker and easier to just conduct a search within the social network itself.

      It is also becoming more and more common among consumers thanks to the introduction of mobile applications, some of which are quicker than a phone’s internet function.

      When conducting searches, a lot of users enter their queries into social media networks rather than Google or Yahoo. 

      Do You Recognize Some Of The Following Situations Where Social Media Is The New Search Engine?

      • You use Twitter to search for a TV show or news program.
      • Flower decor inspo? You go to Pinterest.
      • Even Facebook’s main page now features a “trending on Facebook” area where you can browse headlines and look for Facebook posts related to particular themes.
      • You use Yelp to find the best restaurants and repair companies in your area.

      The Fastest Growing Platforms Are Ruling Over Google

      Social Media Is The New Search Engine

      A search engine powerhouse made some worrying discoveries in recent research. TikTok or Instagram is used for searches by 40% of young people. Will Google change its strategy or go extinct like Yahoo?

      Senior Vice President Prabhkakar Raghwan, who oversees Google’s Knowledge and Information Organization, spoke at the Fortune Brainstorm Tech conference about cutting-edge technology and the company’s future. Raghwan also discussed how young people are abandoning Google. Raghwan mentioned –

      We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to.

      Evidently, they no longer enter “keywords.” Gen Z is addicted to immersive media. According to Raghwan, more than 40% of young people don’t use Google Maps or Search to find new restaurants. Instead, they perform that on Insta or TikTok.

      TikTok continues to rule other social networks as the fastest-growing social media app, especially with Gen Z consumers, and this latest discovery further strengthens that position.

      Dear millennials who only use Google, feel ancient yet?

      From Social Search To Social Search Engine Optimization

      Social media has the ability to significantly increase brand engagement, and because of this, it is essential for companies to succeed on social media to optimize their search engine results.

      How Can You Improve Your Social Media Posts?

      1. Content: Be careful to complete your profiles as thoroughly as possible for websites without hashtags, including LinkedIn and Yelp. 
      2. Hashtags: Make sure to add pertinent hashtags in your postings on Facebook, Twitter, Google+, and Instagram so that consumers can discover them.

      By doing the above, you can ensure that you will show up in searches for your goods or services.

      What Does The Future Hold For Google?

      Google acknowledges that the number is startling. TikTok and Insta Reels were already eroding YouTube’s market share; now Google’s pervasive search is also under threat! 

      What about Maps’ ten years’ worth of restaurant and bar curation? 

      In contrast to millennials and those who were born shortly before the advent of smartphones, Google may develop a more visually immersive method of capturing the attention of the next generation of internet users. 

      Google is already indexing Popular Instagram and TikTok videos so they may appear in its news feed. However, consumers might not want to quickly switch from a native app to a browser and do a search…

      Final Thoughts On… Social Media Is The New Search Engine.

      In order to get more Gen Z people to utilize their search engine, how will Google respond to these statistics? It is generally accepted that the solution is a feature that provides a more immersive and visual results page for Google Search and Google Maps.

      Whatever the response, it must be strong in order to succeed in attracting Generation Z.

      To keep up with the most recent trends and breakthroughs in the music industry, connect with MusicPromoToday if you are an aspiring musician who wants to advance your musical career. 

      Visit the MPT Agency Blog to learn more about the secrets and how you can advance in your musical career as an investment in your professional development.

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        Posted on September 29, 2022

        The Best Tricks For A Musician’s Powerful TikTok Campaign

        By Barbara Drews
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        How to make a powerful TikTok campaign? TikTok has had a remarkable growth spurt; last year, it attracted its 1 billionth user, considerably earlier than either Facebook or Instagram had. Whatever way you look at it, TikTok is here to stay, and artists would be wise to make TikTok a key component of their marketing and social media plan for 2022. 

        powerful TikTok Campaign

        What Is TikTok?

        For those who are unfamiliar, TikTok marketing campaign is a social networking site that allows users to publish videos. The Chinese-owned platform, in contrast to YouTube, is designed for short-form videos that are between 15 and 3 minutes long.

        In its early years, TikTok was well-known for videos of challenges and lip-syncing. In their most innocent and pleasant forms, they were usually content pieces about learning certain dance routines to songs, but they were also hugely controversial.

        The Importance Of TikTok Campaigns

        TikTok videos have millions of views, and the attention they receive from all of those viewers who are interested may lead to some fairly sizable transactions. 

        Since so many users may record themselves dancing to your song on the site, TikTok’s fondness for dance-based challenges makes it especially alluring to musicians for the royalties alone.

        How To Nail Your TikTok Music Campaign

        We like to approach TikTok music campaigns in the following ways:

        Follow Other Musicians

        You may signal to the TikTok algorithm that you’re interested in finding ways to market your music by following artists in your niche. Your choices are taken into account when the For You page (fyp) algorithm changes. It will start displaying videos for your convenience.

        Decide Your TikTok Personality to build a powerful TikTok Campaign

        Consider the sort of appearance you want to project since you want to be easily recognizable. This is something you’d contemplate when performing, so it only makes sense to do the same for your TikTok audience.

        Settle On A Hook

        Consider which section of your music would be a fitting cue for a video. It might be that the beat is ideal for a dance routine or that the words are relevant. It may loop nicely. Clue: it’s not always the chorus.

        Make A Discovery Plan

        To ensure you’re directing TikTok traffic as efficiently as possible, optimize your profile and include any pertinent links to your bio.

        Pay Creators to have a powerful TikTok Campaign

        Deals for song promotions between influencers and music marketers have grown to be a significant source of money for TikTok producers. When promoting a song by an artist, some people may make hundreds or even thousands of dollars from a single video.


        Marketers are increasingly using micro-influencers rather than big-name celebrities for song promotions as TikTok’s user base has increased and the content industry has gotten more crowded.

        TikTok Music Challenges

        There’s always a new challenge coming through the For You Page. Use it for your benefit. Join the challenge. Or simply, make your challenge. A short dance on your song!

        Exclusive Events With TikTok Creators

        To promote a song before it is released, some artists and labels collaborate with TikTok’s staff to conduct secret listening sessions with creators. When Miley Cyrus was getting ready to release her single “Midnight Sky” in the summer of 2020, her team worked with TikTok to arrange two secret Zoom conversations with about 15 creators so they could hear the song in advance.

        Last Words Of Advice for creating a powerful TikTok Campaign

        Undoubtedly, TikTok is the inspiration for several viral successes, so if you’re trying to promote your music online, you can’t afford to ignore the platform’s popularity. MPT Agency specializes in using TikTok to promote and distribute new music to the right audience. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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          Posted on June 10, 2022

          Why TikTok Presence is Key for Recording Artists in 2022

          By John Reynolds
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          TikTok is an essential marketing tool for musicians, artists, and record labels. Even if a song has been out of the mainstream for decades, it might climb up organically on the app. 

          “TikTok has really become a critical part of artist storytelling,” Kristen Bender, SVP of digital strategy and business development at Universal Music Group, told Insider during a webinar on TikTok’s impact on the music industry. “Since we signed our deal with TikTok earlier this year, our labels have been extremely leaned into the platform.”

          Millions of people now post videos to TikTok in which they may be seen dancing, lipsyncing, and more to various music. This not only increases the popularity of the user but also the popularity and exposure of the music and artist.

          Key Tips To Achieve Success

          #1 Post Consistently 

          TikTok prefers accounts that post videos daily. You could start with 100-200 views for every video, but if you keep up your consistency, you’ll be far more likely to strike the jackpot with one of your videos.

          #2 Find Your Niche

          If you’re having trouble finding something that works for you, some trial and error are encouraged. Find a strategic way to incorporate your art into material that is compatible with the platform and people’s consumption patterns on that platform. 

          #3 Short Videos

          With the average human attention span shortening, it’s no wonder that shorter videos do better on TikTok.

          The industry’s focus on TikTok is justified! Marketers engage influencers to make a song go viral, resulting in a flood of user-generated content from their followers. Songs that go viral on TikTok frequently chart on the Billboard 100 or Spotify Viral 50. 

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            Posted on June 25, 2020

            MusicPromoToday Analytics: Understanding TikTok Marketing, Myths & Best Practices

            By MusicPromoToday
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            If you are a musician, singer, songwriter or part of a band, you’ve probably heard of TikTok, even if you haven’t necessarily used it before. Maybe you’ve occasionally seen YouTube videos of teenagers giddily lip-syncing or dancing to popular songs while Snapchat-like filters and AR features occupy the scene. These types of videos are commonplace on TikTok, but musicians also use it to spread their music worldwide. However, the Chinese company ByteDance who launched the app back in 2016 became equipped with a few fair myths that dispersed all over the video-sharing social network. MusicPromoToday has gathered a rundown of TikTok marketing myths and facts so you’re more aware of why so many are addicted to this app.

            TikTok Marketing Myth 1

            Your TikTok videos should be either funny skits or dancing.

            TikTok Marketing Fact 1

            This is definitely not true! These doings are grounded in strategies that are successfully based on getting songs viral for musicians and artists. It’s your account page and you should set out content that you feel the best with! There’s a lot of skits and dancing on TikTok, but you can take a different TikTok marketing direction too!

            TikTok Marketing Myth 2

            TikTok is only for one style of music. 

            TikTok Marketing Fact 2

            Hmm…WRONG! If you do adequate research about the app itself, even if you just browse and watch various TikTok videos, you’ll quickly find that this is not the case. There are all types of music erupting on the social media platform. Urban, electronic, rock, classical and so many more genres.

            TikTok Marketing Myth 3

            TikTok campaigns are easy. 

            TikTok Marketing Fact 3

            Research shows that TikTok tends to be one of the cheaper platforms, allowing for “cheap failure,” but with correct and strategic music marketing promotion, you and your music will go viral in no time! Start posting something today. We’ll promise you will get a few dozen or hundreds of views within the first 24-48 hours without doing anything. Do the math and multiply those views by 10 posts or 20 posts! See the numbers adding up? It’s very important to be consistent. The more you post, the more you attract. Make sure to keep your posts quality up to par as well so users can also like and share it with their friends instead of simply watching and skipping it. Social media is all about entertaining, make sure the first couple seconds of your TikTok video grabs the attention of the viewer; this is the best TikTok music marketing tip we can give you and the best insider that will retain users. 

            As an artist, take the risk (which in this case is only your time) and spend it on Tiktok to be at the forefront of this new social media giant before it grows even more and gets difficult to get your views! You will learn about what works and what doesn’t within the first couple days. 

            Remember: The more you post, the more your numbers will continue to grow and eventually you will reach that ultimate peak! 

            Contact MusicPromoToday to create a customized and viral music TikTok campaign for your music marketing success or if any of the following questions have sparked after reading this article! 

            We’ll guide you on the following: 

            1. How to design your TikTok campaign when you have a single vs. a music video to promote.
            2. ​How to choose TikTok influencers (TikTok followers vs. engagement is NOT what it seems, there’s more to this).
            3. Determining how much to pay TikTok influencers.
            4. ​The best way to contact and negotiate with TikTok influencers.
            5. How long to run your campaign and what a rollout needs to look like.
            6. ​How to save your money and get the best results for your personal budget.
            7. What to exactly tell influencers to do.
            8. ​The best way to upload your music.
            9. ​What you shouldn’t worry about (you’ll waste your time and ruin your campaign if you do…)
            10. ​What to do after launch to maximize your results and help TikTok drive streams or build a social media fanbase!

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              Posted on April 7, 2020

              How To Use TikTok To Go VIRAL As A Musician?

              By Barbara Drews
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              During these past few years, TikTok has been responsible for the quantity of songs that have turned into web sensations by artists you’ve most likely never heard of. Although famous songs by artists like Taylor Swift, Justin Bieber, and Beyonce are on the top of the charts, most of their recent hits are non-existent on the notable video-sharing application.  TikTok clients who are picking up popularity, generally, are rising stars and rappers.

              The app that was created in Beijing allows users to transport unique songs onto their account or choose from different genres and categories already imported to the app. A specific song becomes well known once a massive following of users sing, dance or lip sync to it. The application also allows for users to create new dance moves and patterns that have helped in raising the prevalence of some music, mostly for rap. Check out how MusicPromoToday can take your music and hits viral on TikTok!

              To begin with, it is imperative to discover well-known music influencers you can work with. Much the same as YouTube and Instagram, there are clients on TikTok who are known for their routined and top-notch visual substance. Because of their huge following, they have the ability to put anybody on the map. It is an incredible strategy for new performers to work together with these influencers since you can request that they utilize your new music in their recordings by paying them a small fee for each mention.

              Next, you can make a TikTok challenge with your music. One that was executed really nicely was the ‘Kiki Challenge’ that recently became famous with Drake’s hit song, “In My Feelings.” Our group of marketing masters can conceptualize your ideas and formulate some intriguing ideas that will turn you into a TikTok sensation. Regardless of whether it’s a one-hit-wonder type of challenge or just for fun, we’ll assist you with arranging it full scale and will leave the rest to your TikTok fans.

              At last, #HASHTAGS are one of the most amazing tools in the music marketing world! Have you struggled with thinking about a one of a kind and appealing hashtag? Try not to stress, our capable and imaginative experts will help you by bringing your creative thoughts to life. Utilizing hashtags on TikTok is similar to the popularity of hashtags on Instagram and Facebook. When done right, it can work wonders!

              Keep in mind about the intensity of a hashtag in 2020. Your unique hashtag created by our exceptional experts will coordinate with your music brand design and will assist you with picking up the prominence you’ve always longed for!

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