Posted on November 10, 2022

How To Utilize Spotify Wrapped 2022 As A Musician?

By Yvonne Martin
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The time has come! Spotify Wrapped will now let you see a "snapshot" of your entire year! We all eagerly await the announcement of the music we've been listening to during the previous year.

As Spotify Wrapped summarizes your musical year, it shares your favorite musicians, tracks, genres, artists to explore, and even your moods.

Thousands of people share their "Wrapped" every year in what started as a viral marketing campaign in 2016 and has since grown into a significant event for music lovers and social media users.

When Will Spotify Wrapped 2022 Be Released?

Launching a website promoting the feature and making a data-sharing hint: 

“Wrapped is a deep dive into the music and podcasts that defined your 2022. Keep listening to what you love, and we’ll shout when it’s ready.”

Spotify discontinued the function in recent years at the beginning of December; in 2021 it was done so on December 1 and 2020 on December 2. Consequently, it won't be long before you may hear how your music is summarized in 2022.

How To Access Spotify Wrapped 2022

Your Spotify Wrapped 2022 can be accessed here. Additionally, it will be shown on your homepage, and you'll probably get a notification when it's prepared for viewing.

Why The Last Two Months Of The Year Are Not Included In Spotify Wrapped 2022 Results?

The last two months of the year are not tracked for Wrapped, as Spotify previously said on Twitter, saying:

“We’re afraid that listening to a bunch of stuff right now will not make any difference to this year’s or next year’s Spotify Wrapped. This is because it only covers from January 1 to October 31. Hope this clears things up.”

Although they have not yet provided a concrete explanation, many believe it is because it is the holiday season and people begin to play Christmas music nonstop as soon as Halloween is over. 

Others believe it is simply because the company wants to give themselves enough time to get the app and your results ready for the end of the year.

A Complete Checklist Of Actions You Should Take Now

With Spotify Wrapped 2022, hundreds of millions of listeners from all over the world get together to discuss the songs that helped shape their year. Spotify is bringing Wrapped the biggest one yet in 2022 and giving fans new ways to interact with the musicians they most frequently listened to.

Upload A Video For Your Top Listeners

Personalize your message with a video. Thank your best listeners for making this year's celebration possible. Make a 30-second clip to share with your audience what their support means to you in 2022. 

  • Express gratitude to your audience.
  • Hint at upcoming projects.
  • Share a memorable moment from the last year.

Before November 18th, upload your video through Spotify for Artists for a chance to be included in your fans' 2022 Wrapped experience on Spotify.

How To Accomplish This:

  • Use a smartphone device to record a vertical, under-30-second "thank you" video.
  • Ensure that your video is free of music, singing, or lyrics; explicit material; brand or logos; and additional text, graphics, or filters.
  • Upload using the desktop web or Spotify for Artists app.

Advertise Your Merch

Make your newest merch the spotlight at Wrapped in 2022. This year, Spotify will use its Wrapped experience to advertise your merchandise to your most devoted followers via email, Spotify, and other channels. 

How To Accomplish This:

  • Connect Spotify for Artists to your Shopify store.
  • Use Shopify to publish new or exclusive merch to the Spotify Sales Channel.

For further details, link your store here.

Highlight Your Upcoming Concerts

Are there any upcoming tour dates? Let your followers know when and where they can join you in toasting a fantastic year. This year, Spotify will be presenting tailored concert recommendations to your most devoted listeners in this year's Wrapped. Encourage your audience to switch from streaming to front-row screams.

How To Accomplish This:

  • Add your concerts to one of Spotify's affiliate sites. 
  • Make sure the dates in the “On Tour” part of your artist profile are accurate by checking your artist profile.
  • During Wrapped, Spotify will let your best listeners know about your upcoming concerts.

To get your shows and concerts listen, click here

Encourage Your Fans To A Cause

The edition of Wrapped is ideal for rallying followers around a fundraising objective. Use Fan Support to raise money for a worthy cause you support or to gather end-of-year tips during a season known for generosity and demonstrating affection.

How To Accomplish This:

  • Create a fan support link on your profile using Spotify for Artists' fan support feature.
  • Obtain money through one of Spotify’s fundraising partners.

Start your fundraising journey by clicking here.

Final Thoughts On Spotify Wrapped

You cannot argue against technical advancement, as MPT Agency has seen throughout history in all industries. If simply for fan convenience or visibility, all artists need to be available on all platforms.

MPT Agency helps you automate and optimize your music listening experience. Check out our blog to learn more about the latest industry news and make sure to follow us on Instagram for additional music marketing-related updates.

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