Will The Metaverse Create New Opportunities For The Music Industry In 2023?
By Shawn Spence
The metaverse is the next step in the evolution of the internet and has the potential to transform the way we live, work, and play. By offering virtual environments in which people can interact with avatars, businesses can engage with customers, students can attend virtual schools, people can socialize and entertain themselves, and the music industry can reach new heights amongst the digital fanfare of the community.
When we look at the journey of rock and roll until it faced this new digital age, we quickly accept that it has been about embracing the counterculture and going against the grain, and this spirit extends into the metaverse. As cryptocurrencies and the projects they power, such as metaverses and NFT art galleries, have gained popularity, self-identified outsiders have gathered around them and are shaping the Web3 era. In this blog, we will explore three ways in which the rock and roll energy of the music industry is transforming the Web3 era and what to expect from the metaverse projects that are here today.
Interacting With Others In The Metaverse
One of the main benefits of the metaverse is the ability to interact with others in new and exciting ways. Through avatars, two people in different parts of the world can meet and have a conversation as if they were standing next to each other. This level of immersion is not possible through other virtual approaches, such as Zoom or Skype, and offers a more lifelike experience.
The metaverse is a new space in which musicians and their communities can interact. Metaverses like Decentraland and The Sandbox are developing the sophistication to serve as concert arenas, and major artists have test-driven virtual performances. NFTs and other collectibles also offer a new level of personalization for fans who want a closer connection to their favorite artists. The metaverse also has the potential to democratize music production, allowing fans to have a say in the creation of songs, records, and album sleeves.
The Impact Of The Metaverse On Business
The metaverse also has the potential to change how businesses operate. Companies can now hold virtual events and conferences, allowing people from all over the world to attend without the need for travel. In addition, virtual storefronts allow customers to learn about products and services in a more interactive way. The metaverse has the potential to become a trillion-dollar industry, offering a new space for fun, shopping, and even work.
Current metaverses are working towards creating a one-to-one representation of self in this alternate dimension. Digital assets such as NFTs are also being applied to live concerts, with events and ticketing evolving with the medium. Major artists have begun conducting metaverse performances, and the trend is likely to continue as the metaverse becomes more realistic and sophisticated.
Educational Opportunities In The Metaverse
The metaverse also offers new educational opportunities for students. Virtual schools and universities allow students to attend courses taught by avatars in more immersive and interactive environments. This can lead to a better understanding of the material being taught, as the metaverse provides more realistic experiences than other virtual approaches.
Entertainment In The Metaverse
The metaverse also has the potential to take entertainment to new levels. While the internet has allowed people to watch movies and television shows, and play video games, the metaverse offers a more immersive and interactive experience. People can enter virtual worlds where they can explore, interact, and even compete with others, enjoying new forms of entertainment that were previously unimaginable.
Established artists are turning to digital assets, such as NFTs, to engage with their fanbases. Mariah Carey, The Beatles, and David Bowie's estate are just a few examples of artists who have launched NFT projects based on their music and archives. Younger artists are also likely to rely on virtual means of connection, distribution, and visibility, and NFT projects can help them achieve these goals.
Conclusion
The metaverse is a revolutionary concept that has the potential to change the way we live, work, and play. Through virtual interactions, businesses can engage with customers, students can attend virtual schools, people can socialize and entertain themselves, and the music industry can reach new heights. The metaverse is not just an extension of the internet, but rather a new way of thinking about reality and how we interact with each other and the world around us.
The rock and roll energy of the music industry is transforming the Web3 era in various ways. The metaverse is breaking down barriers for music makers and fans, providing a space for virtual performances, and championing artists through digital assets. As the metaverse evolves, we can expect to see even more innovative ways in which the music industry takes advantage of this virtual world.
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Posted on November 2, 2022
Social Media Is The New Search Engine
By Barbara Drews
Social media is used for everything by young people. What does that mean for search engines? Does this conclude that social media is the new search engine?
Well, there are social media networks for every interest and purpose, therefore it might occasionally be quicker and easier to just conduct a search within the social network itself.
It is also becoming more and more common among consumers thanks to the introduction of mobile applications, some of which are quicker than a phone's internet function.
When conducting searches, a lot of users enter their queries into social media networks rather than Google or Yahoo.
Do You Recognize Some Of The Following Situations Where Social Media Is The New Search Engine?
You use Twitter to search for a TV show or news program.
Flower decor inspo? You go to Pinterest.
Even Facebook's main page now features a "trending on Facebook" area where you can browse headlines and look for Facebook posts related to particular themes.
You use Yelp to find the best restaurants and repair companies in your area.
The Fastest Growing Platforms Are Ruling Over Google
Social Media Is The New Search Engine
A search engine powerhouse made some worrying discoveries in recent research. TikTok or Instagram is used for searches by 40% of young people. Will Google change its strategy or go extinct like Yahoo?
A senior Google official disclosed nearly 40% of Gen Zers prefer using TikTok and Instagram over Google when performing online searcheshttps://t.co/B118WEEPwg
Senior Vice President Prabhkakar Raghwan, who oversees Google's Knowledge and Information Organization, spoke at the Fortune Brainstorm Tech conference about cutting-edge technology and the company's future. Raghwan also discussed how young people are abandoning Google. Raghwan mentioned –
We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to.
Evidently, they no longer enter "keywords." Gen Z is addicted to immersive media. According to Raghwan, more than 40% of young people don't use Google Maps or Search to find new restaurants. Instead, they perform that on Insta or TikTok.
TikTok continues to rule other social networks as the fastest-growing social media app, especially with Gen Z consumers, and this latest discovery further strengthens that position.
Dear millennials who only use Google, feel ancient yet?
From Social Search To Social Search Engine Optimization
Social media has the ability to significantly increase brand engagement, and because of this, it is essential for companies to succeed on social media to optimize their search engine results.
How Can You Improve Your Social Media Posts?
Content: Be careful to complete your profiles as thoroughly as possible for websites without hashtags, including LinkedIn and Yelp.
Hashtags: Make sure to add pertinent hashtags in your postings on Facebook, Twitter, Google+, and Instagram so that consumers can discover them.
By doing the above, you can ensure that you will show up in searches for your goods or services.
What Does The Future Hold For Google?
Google acknowledges that the number is startling. TikTok and Insta Reels were already eroding YouTube's market share; now Google's pervasive search is also under threat!
What about Maps' ten years' worth of restaurant and bar curation?
In contrast to millennials and those who were born shortly before the advent of smartphones, Google may develop a more visually immersive method of capturing the attention of the next generation of internet users.
Google is already indexing Popular Instagram and TikTok videos so they may appear in its news feed. However, consumers might not want to quickly switch from a native app to a browser and do a search…
Final Thoughts On... Social Media Is The New Search Engine.
In order to get more Gen Z people to utilize their search engine, how will Google respond to these statistics? It is generally accepted that the solution is a feature that provides a more immersive and visual results page for Google Search and Google Maps.
Whatever the response, it must be strong in order to succeed in attracting Generation Z.
To keep up with the most recent trends and breakthroughs in the music industry, connect with MusicPromoToday if you are an aspiring musician who wants to advance your musical career.
Visit the MPT Agency Blog to learn more about the secrets and how you can advance in your musical career as an investment in your professional development.
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Posted on October 21, 2022
MPT Agency’s Web3 Diaries: How to Build a Music NFT Community
By Yvonne Martin
Some claim that music NFTs are the music industry's future, while others claim that they are just a passing trend. Talking about music NFTs will help you understand what they are, how to buy and trade them, and what the hype is all about. After all, by promoting your brand, you are scaling towards your very own music NFT community.
Today's Music NFT Community:
NFTs in the music industry have the potential to drastically alter an artist's career course. You don't trust me? Just ask Daniel Allan, Latashá, Black Dave, or any of the other dozens of producers, DJs, and artists who have discovered that preserving their musical works on the blockchain makes it feasible for them to support themselves.
Artists are creating new paths to success with the help of music NFTs that are independent of record deals, allow for year-round touring, and are a vector for industry endorsements. The final truth is that both artists and fans are benefiting from this and are creating a unique type of community.
But first, let's dispel some myths about music NFTs and the blockchain music industry. We've created a guide to provide a simple and basic introduction to Web3 music and everything music NFTs in order to assist in introducing even the most inexperienced NFT aficionados to Web3 music.
Have you heard about these Labels already ahead of the game?
Building a Music NFT Community in Web3 is a Multi-Platform Journey
Have a Reputable Website:
Your crypto project should have a professional website before it is launched. The first site that potential investors visit to learn more about your project is your website. To leave visitors with a favorable impression, the website needs to have an attractive design and a polished appearance.
Make sure the site is easy to access, responsive to mobile devices and offers informative content about your cryptocurrency business. If you give visitors the right information, they might discover a lot about what you're giving. Additionally, you may submit your investor deck, project team, LinkedIn profiles, whitepaper, and lite paper for lead creation and include a section for frequently asked questions (FAQ).
Networking with the music NFT community:
You can interact with the appropriate industry professional by using networking tactics. You can learn about bitcoin marketing trends and the advertising strategies employed by other pros by networking. A great technique to a network is by relating a narrative and outlining the advantages of your project.
With NFT in the music industry, there are key platforms you should focus on, namely Twitter, LinkedIn, discord, telegram, and of course the marketplaces themselves that will allow you to connect with projects too.
To illustrate the advantages of your project, tell a Story:
It's highly suggested in all forms of pr and marketing to use a story to illustrate the advantages of your cryptocurrency project in order to attract potential investors. The motivation behind your project, the technology you developed, and the issue you hope to answer can all be significant themes in your narrative. All of these components can be captured in a succinct, clear video or timely photograph. Position yourself as an industry thought leader while sharing your experience.
Show yourself to be a thought leader in your field:
As NFT becomes more popular, more people and businesses will want experts in the field. It's crucial that you produce educational articles and compelling opinion content that establish you as a thought leader as a project owner in this industry. Additionally, becoming a part of blockchain communities and discussions across all major platforms.
Focusing on your own niche of topics is important, but to have a community you need to favor a wide range of ideas as well so that your reputation does not become one-sided. Avoid using mystical jargon and keep your message clear and uncomplicated while developing educational content and establishing yourself as a thought leader. People are coming to you for sound information or well-defined opinions, not pseudo-scientific marketing lines.
Hosting Virtual and Public Events with your music NFT community:
The web3 and metaverse landscape is filled with people that cross over their users from music to crypto. You can introduce your concept there and how it can help possible investors at these events. You can use these occasions to spread the word about your brand through PR.
The Advantages of NFT for Music Fans:
The majority of the time, music NFTs provide collectors ownership of a portion of a song or of royalties that are derived from that song through streaming, record sales, and other revenue streams. This is the situation with NFTs from the Royal curated platform. Holders of Royal NFTs get a portion of the royalties from streaming services.
NFTs can be valued in parallel with an artist's or song's success through this type of shared ownership, which encourages fans to contribute to sponsoring upcoming musicians on their own initiative or in the expectation that eventually the value would be repaid in the form of a royalty kickback.
So where do these connections between fans and artists begin? Well, with decentralized organizations and platforms like Zora, SongCamp, and Friends With Benefits. The ground floor of each NFT sector is, of course, where NFTs are bought and sold: NFT markets. However, even beyond these centers of Web3 music, there are hundreds of options that allow you to aggregate the right kinds of people.
Streaming service and an NFT marketplace are combined in Catalog. Artists can add a song to Catalog's open music library, where fans can then buy it for a set price, take part in an auction, or make an offer.
The platform is a 1/1 marketplace only, so there is a lot of competition. This is a fantastic location to gather one-of-a-kind, special music NFTs from your favorite musicians.
With Sound.XYZ, streaming and minting are combined. With a series of open or limited edition NFTs, musicians can start a listening party for new song releases on Sound.
Additionally, this platform doesn't only house single tracks; it also hosts entire projects and has even hosted mixes like Soulection+'s, which had 18 different artists collaborating.
Async Music is the division of the well-known NFT platform Async Art that focuses on music. Each track (guitar, piano, vocals, and percussion) is uploaded separately and in a variety of variations on Async Music.
This enables musicians to create music in a dynamic style that enables fans to piece together particular layers into a single master track.
Since Mint Songs is one of the few dedicated music NFT platforms that is open to all users and is not invite-only or locked, a larger range of artists are able to sell their music there.
Mint Songs is a terrific location to find creative musicians to support, with a primary goal of assisting artists in developing a sustainable and livable income from making music. The platform is also powered by Polygon.
Where else are NFTs being used?
The NFT's use case outside of entertainment and music markets is a whole other bite to swallow. The tech has gone passed the point of simple experimentation. Indeed, in a recent address, John Glen, the Economic Secretary to the Treasury of the UK, declared that "The UK is open for crypto firms." Even now, the Royal Mint is creating its own NFTs.
It's important studying, these patterns. MPT clients get the privilege of our war room info and can decide with a clear view of what's going on. But at the end of the day, the artist needs to understand monitoring the development of music NFTs, whether or not you choose to produce, acquire, or sell music NFTs. Your understanding of the music business will allow scaling your creativity with a fresh perspective on the NFT music community.
How MPT Agency can help with your music NFT community
If fans invest in NFTs as if they were a fan contribution, like purchasing a T-shirt without expecting a financial return, then the best of both worlds would exist for the blockchain community. Depending on the investor, and their financial/social profile, NFTs might provide community and identity in addition to a chance to make money. This organic characteristic of the technology, bringing people together, is what NFTs are all about. Trust in the network, trust in the blockchain
“Normally when we think about investing, we think about the exchange of money,” says McCulloch. “I think this is really beyond investing. This has a lot more to do with mapping our real and digital identities to the things that we care about. So I think it goes beyond money, frankly.”
McCulloch claims that supporting topics that are important to him, particularly diversity, equity, and inclusion in web3, is one of the main reasons he invests in NFTs.
The fate of music NFTs is still unknown, even our MPT Agency crystal ball can't say for certain that the creators of today will be the Goliaths of tomorrow. One thing is for sure though, MPT Agency bets on technology. As a medium for distribution the NFT has created a unique product that combines all of the market tool kits into one digital portal and we offer this capacity to our artists, should their community fit the profile of being apt in entering this market.
To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 6, 2022
Everything You Need To Know About The World Of Women NFT Capacitors
By Barbara Drews
Everything You Need To Know About NFT capacitors,World of Women's newest addition to their world, have finally been made public after months of hints, mysteries, and buildup. There has been much discussion about the enigmatic endeavor, and there are hints scattered across the real world and the digital one.
We can now confirm that the beautiful free virtual residential space is created by the new World of Women NFT capacitors. You have a ton of creative flexibility when customizing and designing these virtual spaces when you redeem an NFT.
World of Women conducts a special clue hunt for NFT capacitors
The new World of Women capacitors, which were first hinted at by the corporation earlier this year, are a distinctive addition to the WoW environment, which is constantly expanding.
The WoW team announced the new initiative for the first time in June via a letter delivered from Nova Gaa (the mecha planet/future mother earth), which was encrypted and caeser-ciphered.
Today is "MAYDAY! WoWG needs help!" This established the tone for the months that followed, during which WoW handed its users a number of secret messages and buried clues to discover.
This includes kitisakkullian hints (the alphabetic form of Nova Gaao), a billboard appearing in Times Square, and ultimately, a literal hint that glows in the dark at the WoW rooftop brunch.
It has taken a long time to plan and create these hints for the World of Women capacitors. The World of Women team's resilience and commitment to the local community is demonstrated by this.
The airdrop of the World of Women NFT capacitor
The WoW NFT owners received their brand-new blue NFT capacitors through airdrop on July 6. To W0W NFT holders, 10,000 of them were airdropped.
The World of Women Galaxy NFT owners, however, did not get theirs. It turns out that there were even more hints, and on July 26th, they finally received their green NFT capacitors after receiving a total of 12 ingenious hints.
Importantly, the new capacitors may be used without a WoW or WoWG. Everyone has the chance to explore the World of Women environment at this special event.
What are NFT capacitors from the World of Women?
Since the capacitors have been made public, we have a lot more knowledge about these enigmatic components and how they operate. The WowVerse, a large environment for the World of Women, was launched with capacitors as its initial component.
“WoW has built a brand that allows people to represent themselves digitally, through PFPs,” said Shannon Snow, COO of World of Women. “As the first female-centric NFT brand to breakthrough to the mainstream, we couldn’t be more excited for the next iteration and expansion of the WoWverse, which begins the enablement of building and empowering your digital identity in new, innovative ways.”
Capacitors may be harmful or useful
There is certainly more to learn about capacitors than only their use as electrical energy storage. According to the WoW, charged physical touch or close proximity can result in a rapid release that can be harmful or helpful.
There is now no more information available on the distinction between the green and blue capacitors, but this will eventually change.
To transform or not to transform
Importantly, you have the option of "transforming" your World of Women capacitor NFT or not. The NFT cannot be used to transform after it has been used to transform. Given that this is just season one of the capacitors' NFT decline, this is a significant choice.
Users will be able to modify their virtual residences in unique ways with each new season. Collaborations with other NFTs in the WoW environment will also be included in upcoming editions. Therefore, you might want to wait to see what season 2 has in store.
The window of opportunity to choose whether to convert or not is limited in time. Owners of capacitors have until September 30 to decide how to use their NFT.
Additionally, a capacitor NFT that has been transformed by an NFT holder cannot be used in subsequent seasons. The action, which deflates the supply of capacitors, is crucial to the project.
What style are the virtual apartments?
The virtual residences were stunningly created by Yam Karkai, CEO and CCO of WoW! A selection of breathtaking virtual environments that are distinctive, colorful, and true to the WoW aesthetic.
Together with web3 world-building platform OnCyber, the virtual dwellings were developed!
If you decide to modify your World of Women NFT capacitor, there are two sorts of virtual residences that are accessible. You can enter the lovely Origin Residence with a blue capacitor, and the magnificent Nebula Quarters with a green capacitor. Additionally, owners of both virtual residences who possess NFTs will receive a special gateway to connect them.
Making the most of your space may begin once you have it configured the way you want. Make a unique and immersive space where you can hang out with friends, members of the WoW community, and people from the larger web3 globe. You may also display YouTube videos on your walls and hang your favorite NFTs.
Your new capacitors may be easily converted to NFT, and the benefits are available right away. Holders of NFTs can start transforming capacitors by redeeming their OnCyber Virtual Homes at this time.
To access and display their official OnCyber URL links, NFT holders can modify their capacitor NFTs. Anyone having a virtual apartment NFT may access their place over the internet from this point.
Following that, you may begin planning and personalizing your fresh new space. Several resources provide assistance on how to maximize your World of Warcraft virtual area, including design guidance.
Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.
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Posted on September 5, 2022
Steve Aoki and Seth Green’s Animated NFT TV Series Empowers Fans
By John Reynolds
In partnership with Seth Green, GRAMMY-nominated music producer Steve Aoki has unveiled the first community-driven animated NFT TV series. This project is the next chapter in the life of his NFT mascot, Character X. Furthermore, it is creating waves by offering community-driven on-chain storytelling.
The Animated NFT TV Series by Steve Aoki and Seth Green
Replicant X is the newest installment in the narrative of Steve Aoki's mascot Character X. It is a follow-up to Aoki's 2021 stop-motion NFT project, "Dominion X," which sold out in less than seven seconds.
This latest incarnation distinguishes out from the pack owing to its high level of interactivity. In fact, as the tale progresses, members of the community have the ability to shape the character's path.
This Replicant X coin will be used to support the first episodes of the animated NFT TV show "Dominion X." The series is based on Aoki's Character X, who initially featured in his debut NFT drop "Dream Catcher" and is now the DJ's personal mascot. It is directed by Eric Towner and produced by Stoopid Buddy Stoodios.
The prototype initiative, which debuted on Nifty Gateway in 2021, presented a new method of connecting with media.
Replicant X Minting Specifications
In terms of aesthetics, the Replicant X collection is likewise distinctive. It features bright graphics created by Seth Green's Stoopid Buddy Stoodios, with each character hand-picked by Steve Aoki himself.
On September 7, 2022, an Allowlist Mint will take hold. Previous Aoki and Seth Green NFT holders, including A0K1VERSE Passport, Stoopid Monkey, Pizza Bot, Dominion X, and Dream Catcher NFTs featuring Character X, will be able to participate.
On the Ethereum blockchain, the public mint is scheduled for September 8. On September 9, certain A0K1VERSE Passport holders may expect a complimentary airdrop.
Replicant X will continue to grow on Steve Aoki's A0K1VERSE web3 world. Aoki is taking fan involvement to the next level by giving them the opportunity to help develop an animated series.
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Posted on September 2, 2022
Alethea AI Adds Personality to These Three NFT Collections
By John Reynolds
Fusion is a revolutionary new product from Alethea AI, a decentralized system meant to establish an intelligent metaverse. This enables the application of artificial intelligence to bring additional NFT initiatives to life.
The firm is developing new use cases for the initiative that they believe will boost sales volume, community involvement, and user-generated content.
Alethea AI’s Plan
NFTs are frequently chastised for being little more than JPEGs. These detractors argue that it serves no use other than as a static picture. Although this is not the case, and many projects are developing large roadmaps and working on larger projects, Alethea wants to alter this by enabling NFT projects to go beyond this and become intelligent by changing conventional NFTs into iNFTs (intelligent NFTs).
This is often referred to as "mixing" the NFTs with a "personality pod" (seen above). Users may generate personalized content and interact with their iNFT in the same way that they would with an avatar.
What They've Seen and How They've Helped Communities
Alethea AI first collaborated with three leading NFT groups to develop their new fusion solution. Fame Lady Squad, Doge Pound, and Pudgy Penguins are the three initiatives.
They are also seeking other towns to join in the future.
Each project has grown since collaborating with Alethea AI. This was established by analyzing the average price, trading volume, and number of sales.
Fame Lady Squad: 1.38x increase, Doge Pound: 1.35x, and finally, Pudgy Penguins: 2.17x.
Aside from that, the linked projects have experienced what is known as the "Aletha Bump." This has resulted in greater community participation across Discord and other social media platforms for each collection.
Holders of the NFTs may develop an AI personality for their iNFT, create video material, and make AI art depending on prompts provided by the holders. Holders will be able to utilize their iNFTs in the future to fulfill projects in the metaverse, such as copywriting or music creation.
The company’s CEO and Founder, Arif Khan, stated: “We created Alethea with the intention to bring increased utility to the NFT space as a whole. We believe there is a powerful future with iNFTs. Which will roam various metaverses producing content, engaging with a Web3 audience. And eventually becoming virtual celebrities and employees who are sought out for their expertise. We have been proud to partner with Fame Lady Squad, The Doge Pound NFT and Pudgy Penguins for the launch of Fusion”.
He added: “Moving forward, we are excited to bring this technology to more holders around the globe. Our innovative technology at the intersection of AI and NFTs deserves to be in the hands of as many creators as possible.”
What is Alethea AI?
Alethea AI is developing a decentralized iNFT protocol in order to construct an intelligent metaverse. It will have interactive and intelligent NFTs, which they are developing as part of their various expansions. Developers may utilize the Alethea AI protocol to Create, Train, and Earn from their iNFTs in Noah's Ark, the world's first Intelligent Metaverse.
Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.
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Posted on August 31, 2022
NFTs Minted In August 2022
By Yvonne Martin
It’s the end of another beautiful month, which means there are many exciting NFT mints to talk about. Here at Music Promo Today, we are always looking for the best NFT projects. Between the 21st and 28th of August, we have some NFT projects for you, along with NFTs that are minting now and throughout the week.
Y00ts
Y00ts is an interesting NFT project that has generated a lot of attention in the NFT community. So yet, little information about the project has been released by the very outstanding DeGods project team. The Y00ts website, on the other hand, provides a variety of photographs of the pfp NFTs, which are undeniably interesting and one-of-a-kind.
This is one of the NFT projects you should keep an eye on! The procedure is unique and gives everyone an equal opportunity to participate. It is open; a Twitter page gives real-time information on the most recent whitelist additions.
Cel Mates
Cel Mates, created by @mcbess, is a mystery NFT project featuring excellent pfp prisoner NFTs. To join the NFT, you must first solve riddles and puzzles in order to obtain access to the password-protected premint website. Little is known regarding the mint price, supply, or if a public auction will be placed.
If you're looking for a challenge, head over to the Cel Mates Twitter feed. To access this unique forthcoming NFT mint, you must wait for announcements, puzzles, and more.
Infinity Void
The Infinity Void virtual world land auction is now open, providing a fantastic chance to become a part of a developing community. You can acquire entry to a hyper-realistic metaverse with an immersive experience if you buy one of these land NFTs.
There are big ambitions for the space, and you may earn money, construct, abide, live, experience, communicate, and do a lot of other things without ever leaving your house!
Tony Stewart – The Legend of Smoke collection
This new NFT mint by Tony Stewart, dubbed 'Smoke,' comes with some fantastic functionality. The Champion Series collection of 30 NFTs, which includes five separate animated animations chronicling Tony's racing career, is a must-have for racing vehicle lovers.
Each NFT includes an autographed Tony Stewart firesuit, VIP trackside hospitality, and a virtual hangout session with Smoke. Furthermore, one lucky NFT holder will win one of Tony's #14 racing cars and become the proud owner of a piece of racing history.
The Legacy Series is made up of 500 NFTs that cost $250 each. These NFTs offer a low-cost entry point into the Tony Stewart NFT universe, and each NFT includes a 20% chance of a 30-minute virtual hangout with Tony.
The Grannies
The Grannies is another intriguing future NFT collection. A group of grannies surviving a zombie apocalypse are looking for you to join their society and battle for the living. As a member of The Grannies, you will have access to unique NFTs, tokens, and much more.
Furthermore, there are already some big ambitions for this project. A DAO, staking, and a P2E game are all on the roadmap.
The Art of Field Recording
This future NFT collection of field recording NFTs from the pro-audio community is distinctive and imaginative. The Art of Field Recording created an abstract vision of the artform using a neural network. Furthermore, these NFTs will transport you on a visual and auditory journey through mountains, woods, and into the sea.
Ezu
Ezu is a 15,000 pfp NFT collection made up of four factions: light, vapor, liquid, and earth. It is essentially an NFT collection that powers a 'Wear2Earn' lifestyle application via apparel. Furthermore, the initiative intends to "embrace change and encourage freedom."
Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.
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Posted on August 25, 2022
The First Chart-Eligible NFT Album in the World is Being Released by Muse
By Shawn Spence
Napster and Limewire weren't the first, as it turned out. In the last 20 years, the music business has experienced enormous change, yet it still exists today as a mostly digital one. Since Warner Records U.K. and the music NFT marketplace, Serenade have joined, it is possible that this trend will spread.
They have together introduced a brand-new music format called Digital Pressing.
This will be the first of its kind – chart-eligible music NFT specifically targeted the most devoted of fans.
The goal of the new chart-eligible music format known as "Digital Pressing" is to provide typical digital download convenience with all the benefits of a physical release to music enthusiasts worldwide.
And it follows Billboard's process for building music rankings that faithfully reflect the mood, which included incorporating digital downloads and streaming.
A new format for music
According to a press statement by Serenade founder Max Shand, this new music style may have an influence that “Digital Pressings will be a game changer on the global stage,” expressing that this new format allows artists to “offer their international audiences something truly unique and engaging,” Shand said.
1/ Today we announced Serenade’s newest offering, the Digital Pressing. I thought I’d share what a Digital Pressing is, and our vision for its future 🧵
In a Twitter thread, Shand elaborated on his goals for the Digital Pressing format and described it as a way to further decentralize the idea of the album release cycle for musicians all across the world.
Digital Pressings are promoted as giving musicians the chance to package their work in a way that is comparable to how they would do it through a traditional vinyl release but without any of the drawbacks.
In addition to boasting a two-week lead time rather than the six to nine months needed for a vinyl release, Digital Pressings may also be far more ecologically friendly. “one average 12[-inch] vinyl has the equivalent carbon footprint of 197,100 Digital Pressings.”
The English rock band Muse is leading the way in the introduction of this format and is slated to do so on August 26 with the release of their ninth studio album, Will of the People.
For lifelong Muse fans, this decision may draw an interesting comparison to Radiohead, a fellow English rock band that famously defied tradition by releasing the eagerly anticipated 2007 album In Rainbows as a "pay what you want" digital download.
For the purposes of the charts, each digital pressing of Will of the People and any following albums issued in this format will be equivalent to one physical album sale. Sales information for this trial launch will appear on music charts in the Australian and United Kingdom music marketplaces.
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Posted on August 23, 2022
5 NFT Record Labels That Are Redefining The Music Industry
By Yvonne Martin
A web3 music business that is healthier and more artist-friendly is emerging as more artists use NFT technology to reconquer. Emerging and mid-tier musicians are supporting themselves, creating communities, and escaping a traditional music industry that benefits a few through music NFTs and NFT record labels.
Additionally, NFTs are repeatedly demonstrated as the best option for unsigned artists to generate money.
What is an NFT record label?
It's critical to define record labels in order to comprehend what an NFT record label is. A record label is a business that discovers new artists, nurtures them, and organizes the recording, manufacturing, marketing, and distribution of records.
In the past, record companies were the exclusive source of music releases and career development for artists.
Even while record companies still have a lot of power in the music business, many musicians are choosing to go independent. Record companies may have the right to permanently own an artist's music, depending on the terms of the deal.
High-profile incidents have further illuminated how certain established companies might take advantage of emerging artists, such as the Taylor Swift masters controversy.
An NFT record label, on the other hand, ensures that the artist has complete ownership of their song. An NFT record label makes sure that their connection with the artist is mutually beneficial by giving them a certificate of ownership.
NFTs, which are kept on the blockchain, are the primary music format for NFT record labels. NFT record labels also assist musicians in creating fan bases and promoting music using web3 tools like NFT markets.
How do NFT record labels operate?
The NFT record label business is continually developing. Therefore, the specifics of an NFT record label rely greatly on the people who are creating them. NFTs are a format for music that is available alongside more conventional forms like vinyl, CDs, MP3s, and so on.
Music enthusiasts may anticipate various digital assets, such as digital goods and artwork to accompany the launches, as well as metaverse events and music videos, in addition to music NFTs.
NFT record labels can act as DAOs or collectives where the fan community is prioritized and the artist-fan interaction is more highly appreciated. This might imply that album songs and single artwork are chosen by fans through voting.
However, the establishment of NFT record labels is not free. Founders must take into account operational expenses, the price of developing and promoting NFTs, and gas expenditures.
Additionally, it is necessary to factor in the expenses associated with registering transactions on the blockchain.
Now let’s get to it.
What are the top 5 NFT record labels changing the future of music?
Death Row Records
Earlier this year, Snoop Dogg acquired the storied Death Row Records. He declared that Death Row Records will be an NFT label after the purchase. Death Row will be an NFT label, he revealed during a discussion on Clubhouse:
“Death Row will be an NFT label. We will be putting our artists through the metaverse and through a whole other chain of music. Just like how we broke the industry when we was the first independent [label] to be major.”
The fact that a musician like Snoop Dogg oversees and supports an NFT music label only serves to emphasize the sector's expanding significance.
MoonwalkerFM
One of the early NFT record labels was Moonwalker FM. On streaming services, a lo-fi song is matched with each NFT minted. As a result, NFT owners are eligible to receive different prizes equal to about 30% of the streaming revenues.
Additionally, MoonwalkerFM developed an industry-first DApp that allows NFT holders to see the songs that are associated with their NFTs. Events, special contests, products, space docking, early access to drops, and other things are also planned.
Hume
Hume is a group of hybrid virtual-physical performers on the NFT record label. The creation of metastars with a background is the core objective, around which the digital label and entertainment studio are built. The NFT record label debuted Angelbaby as its first metastar in November 2021. They released their debut single, "NFT," and gave a performance at FLUF House at Art Basel Miami.
World Has You Records
Web3 is a tool that World Has You Records utilizes to bring people together via their shared love of music. World Has You Records, founded by AlmaD and Kristen, intends to release “high-quality exclusive music and art for the community” and “create memorable experiences” while “discovering and developing new talents.”
Space Yacht
In Los Angeles, a group of underground partygoers founded the NFT record label Space Yacht. Henry Lu and Rami Perlman, the company's co-founders, have organized over 100 events in several nations and are currently attempting to break into the web3 market. Space Yacht distributes music NFTs as a label in stages that build upon one another. Iconography Volume 1, 2, and 3 from their NFT collections provide music listeners a preview of what to anticipate from Space Yacht as it expands.
How NFTs are shaking up the music industry
We can safely claim that web3 and NFTs are upending the music business as we know it. In the second wave of the internet, musicians relied on labels, streaming platforms, and touring to make money. They also had to deal with several intermediaries that take a sizable chunk of the royalties that musicians receive.
Artists may generate money with NFTs by selling their music directly to fans without the aid of middlemen like streaming services, labels, and distributors. Furthermore, anybody may release music and earn money as an unsigned musician because of the web3 music industry's low entrance barrier.
Since most NFTs cost more than one Spotify stream, which costs between $0.003 and $0.005, artists may make a respectable living without having millions of streams. Because it all depends on having a tiny group that supports what they do, they don't need to sell or commercialize their music.
It's also crucial to note that the smart contracts underlying music NFTs prevent artists from being defrauded of their earnings. Smart contracts provide musicians the ability to keep track of who is holding their music NFTs, keep tabs on secondary market transactions, and be paid a portion of the royalties each time the holder resells the NFT.
Final Thoughts
Without a doubt, NFTs are laying the foundation for a music business that is more democratic and equitable. NFT record labels are among the key figures driving this transformation. Traditional labels will probably not go out of business, but they will need to adapt by embracing web3 ideals and finally placing artists in the spotlight.
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Posted on August 18, 2022
The Ultimate Guide to the Ethereum Merge
By John Reynolds
Many Twitter users believe that the upcoming Ethereum Merge will be one of the biggest developments in cryptocurrency. There is a lot of information available, and it will undoubtedly result in a significant change when Ethereum switches from Proof of Work to Proof of Stake.
Explaining The Ethereum Merge
The Ethereum merging was easily presented in a Twitter thread by @twofivedev, complete with beaver illustrations and diagrams.
1/ The #merge has never been this close and will undoubtedly be one of the biggest events for #Ethereum to date.
Still don't know what all of this really means but feel like it's too late to ask?
Simply said, as a result of the merger, the Ethereum ecosystem will go from PoW (Proof of Work) to PoS. (Proof of Stake). On Ethereum, the decentralized network can now agree on things like account balances and the sequence of transactions thanks to the PoW method.
The underlying algorithm is what determines the rules and level of difficulty for the task that miners undertake. The "work" itself is mining. It involves adding legitimate blocks to the chain. Ethereum is harmful to the environment because of this method, which has previously resulted in a lot of concerns from environmentalists.
Ethereum will adopt PoS as its consensus algorithm following the merger, on the other hand. Blockchains employ a particular consensus technique called proof-of-stake to establish distributed consensus.
Validators expressly stake money in the form of ether into an Ethereum smart contract when using proof-of-stake.
Before being fully implemented, the new method will be tested. At the end of July, Ethereum engineers verified this last test. They stated that it will take place from August 6 to August 12. They are almost ready to start this fusion now that the time is ended.
According to Watcher.guru, the integration should be finished between September 15 and 16. The merger is just the first step in a multi-year strategy that will eventually result in the release of ETH 2.0.
Beaver-Speaking Explanation
Beavers were utilized in the thread to highlight the distinctions between Proof of Work and Proof of Stake. The beavers that were utilizing PoW were worn out since it took all of the time and effort to figure out how to cross a river with their logs, and only one got rewarded.
However, only the beavers who had laid their log down were squandering their energy; the rest of the beavers in the PoS scenario were lying down and being lazy.
The Merge of Ethereum and Its Environment
With Ethereum switching to PoS, the environment will benefit greatly. Using the Proof of Stake algorithm, Ethereum now uses around 112 TWh of energy annually. This amount is comparable to the population of the Netherlands, which has around 17 million people.
How does the community feel?
Overall, everyone is enthusiastic about the idea of the combine and energy conservation. Some people are thrilled about the prospect of a significant increase in Ethereum's price. However, this is obviously not a guarantee.
Lark Davis, an investor with 1 million Twitter followers said: “The Ethereum merge is a bigger and more important event than the Bitcoin halving.”
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Posted on August 16, 2022
Top NFT Music Moments in 2022 So Far
By Barbara Drews
The COVID-19 pandemic virtually eliminated all artists' major sources of income in 2020. Live performances came to an end, sales of items drew to a halt, and the money stopped flowing.
Months passed by without much improvement.
But as a new kind of music art emerged, it was inevitable that the music business will use non-fungible tokens (NFTs) in 2021.
And so it was in 2021 that both established and upcoming musicians began to use a brand-new kind of music known as NFTs.
NFTs are a novel class of digital assets. They provide new channels for content producers to promote and monetize their works, broadening the potential audiences for literature, music, and other forms of media.
The term "music NFT" means precisely what it says. Musical composition is included in this NFT. A single song, a whole album, or even a music video might qualify.
Musicians discovered that they could offer exclusive, tokenized copies of their artwork to their audience directly using this technology, which would ultimately result in much bigger earnings.
January 2022:
Royal and Nas’ first-ever NFT sells in minutes
In January 2022, the hip-hop legend Nas received eternal life on the blockchain. Nas and 3LAU collaborated to present his first-ever NFT collection on the aforementioned platform, Royal, of the legendary DJ in a two-part drop.
1,870 NFTs were included in the collection, which was the first live sale of NFTs on Royal.io.
Both drops sold out quite quickly. And the whole revenue was more than $560,000.
Without further ado.. we're honored to announce Hip Hop legend, innovator and entrepreneur @Nas will be the first artist to drop his music on royal on January 11th! https://t.co/TkyWvOJOvYpic.twitter.com/hQGGXVuPhz
Coachella’s NFT collection offers lifetime festival passes
In an effort to embrace NFTs, Coachella, one of the biggest and most well-known events in the world, released a variety of digital collectibles. They made a big splash with their NFT offering in February 2022.
Why? Coachella announced plans for a multi-part NFT drop that month in collaboration with the massive cryptocurrency exchange FTX, part of which included lifelong festival passes.
Coachella Collectibles provides fans the chance to buy lifelong festival passes, unlock special on-site experiences, physical items, and more. It has a total of 11,010 NFTs spread over three collections.
Introducing Coachella Collectibles NFTs 🎡 Lifetime festival passes, digital collectibles redeemable for physical items & more available Friday at 10am PT at https://t.co/D8v4cD04wc
Dillon Francis signs residency deal for Bored Ape NFT
Electronic artist Dillon Francis has received several honors. The platinum-selling DJ and producer garnered Latin Grammy and Latin American Music Award nominations for "Sexo" in 2018; in March 2022, he added a historic deal to his resume.
In return for an NFT from the Bored Ape Yacht Club collection, Francis agreed to a sole residency with Big Night.
Snoop Dogg releases first Death Row NFT mixtape
Snoop Dogg released an NFT mixtape on OpenSea little than a month after acquiring ownership of the storied Death Row Records, the company that saw his rise to fame.
The compilation, "Dogg on it: Death Row Mixtape Vol. 1," was released on the Polygon blockchain and includes entire songs, acapella, and rhythms that Snoop made in conjunction with musicians from all around the world.
"Dogg on it" was a fresh competitor in the expanding music NFT sector at the time. The collection was an alluring drop for the Hip-Hop audience within the NFT ecosystem since NFTs granted complete ownership rights to their owners.
Snoop would release "Death Row Mixtape Vol. 2" in April, containing an even larger lineup of Web3 musicians and artists.
April 2022:
NFTs take over the Grammys
The Grammy Awards, the most esteemed ceremony in the music business, included a representation of NFTs in April 2022. As part of a three-year effort to include NFTs into the entire Grammy experience, the Grammys unveiled an official NFT collection in partnership with Tezos-based NFT platform OneOf.
The critically regarded fine artist ThankYouX, the Emmy-winning Emonee LaRussa, and the 3D animator and contributor Andre Oshea were the highlights of the debut collection.
Coachella x ODESZA NFT breaks Solana 1/1 sales record
An exclusive NFT with a 360-degree immersive experience of the Antarctic Dome at Coachella sold for $145,000 on April 18, 2022, exceeding the previous record for a single NFT transaction on the Solana blockchain.
The NFT, which clocks in at little under six minutes yet provides an almost flawless visual representation of Coachella's REGEN's unique projection dome experience, contains work from nine prominent digital artists and a musical composition by ODESZA.
May 2022:
Pussy Riot and Salem Ilese Drop ‘Crypto Boy’ in support of reproductive rights
After their song "Crypto Boy" acquired popularity on social media in the spring of 2022, American singer-songwriter Salem Ilese became viral. Ilese decided to work with Nadya Tolokonnikova of Pussy Riot on an NFT release with a charitable goal in line with the tone of the song.
Ilese and Tolokonnikova recruited popular TikTokers Sad Alex, 30, and July for a music NFT collection, as opposed to women's reproductive rights, which grew quickly in the U.S.
They had the intention of donating 100% of the proceeds from the collection's primary sale to the Center for Reproductive Rights. The initiative, appropriately dubbed "Crypto Boy," served as another example of how NFTs may be utilized for good.
June 2022:
SongCamp launches Camp Chaos NFT collection
SongCamp, a collective Web3 lab exploring the frontiers of blockchain and music technology, embarked on one of the largest projects the music NFT industry has ever seen in March 2022. Chaos was founded as a 77-person "headless band" with the goal of writing 45 songs for publication as an NFT compilation costing over 20,000 unique tokens.
Chaos was the third project ever for SongCamp and its most daring undertaking to date. It was created by musicians, visual artists, engineers, and more. With Chaos, the SongCamp community developed a ground-breaking use-case for Web3 music collaborations and proposed fresh, original ideas for dividing money.
Pharrell Williams joins Doodles as Chief Brand Officer
One of the most significant statements Doodles made at NFT.NYC 2022 was that Pharrell Williams will be joining the team of the adored PFP project as Chief Brand Officer. Just over a month and a half had passed since Julian Holguin, a former president of Billboard, was appointed CEO of Doodles.
It was also announced at the same time that Doodles would be breaking into the music industry through Doodles Records, with a Volume 1 compilation to be released, featuring original music with executive production from Pharrell. However, it is still unknown exactly what the long-term plan is for Pharrell x Doodles.
LimeWire returns from the dead as a music NFT platform
LimeWire, a historical client for peer-to-peer file sharing, saw a chance to reinvent itself as an NFT and Web3-focused brand, much like other abandoned products and services. LimeWire debuted its marketplace in July with featured collections from Travis Barker, Soulja Boy, Dillon Francis, A$AP TyY, and other artists after concluding a $10.4 million private token sale in April.
Bored Ape-masked DJ takes over the main stage at Tomorrowland
At the next edition of the famed Belgian electronic dance music festival Tomorrowland in 2022, Ape Rave Club, a DJ, and production initiative reported to be supported by "some of the most exciting producers and creatives in dance music and NFTs," took the stage.
A single DJ made the Ape Rave Club live premiere, performing an hour-long set to a crowd of thousands while sporting BAYC merch and a complete wraparound Bored Ape-styled helmet.
NFTs have had a significant impact that is being felt throughout the digital, financial, and creative industries. But the most instructive litmus test for how blockchain technology can make it easier for people to co-create and co-own intellectual property seems to be the music industry alone!
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Posted on August 8, 2022
Ape Rave Club Performed At Tomorrowland Music Fest: What Does This Mean For Web3?
By Yvonne Martin
Tomorrowland; one of the biggest EDM festivals on the planet, welcomed the first-ever NFT artist to perform at this festival. Ape Rave Club captured the attention of the global dance-music community, which was seen by over half a million fans.
The exciting and groundbreaking performance was the first of its kind, and a one-of-a-kind visual spectacle as Ape Rave Club bridges the physical world with the metaverse.
Steve Aoki also made a presence! He wore a jacket with the image of a bored ape on the back.
nft now posted a picture on Instagram saying: “@aperaveclub made its debut today on the main stage of Belgium’s @tomorrowland, one of the biggest dance music festivals in the world. 🙌 Which festival will NFTs take over next?”
According to reports, the concert was headed by an "NFT Artist."
Ape Rave Club released photos of the performance on their Twitter account, showing an artist wearing a BAYC NFT mask performing music with the caption “A @BoredApeYC on the @tomorrowland main stage. We are just getting started! 🍌🔊”
Tomorrowland, a well-known music event, has been being held for the last 17 years. However, Tomorrowland is now entering the NFT arena with its Medallion of Memoria collection, which will grant unique admission to its events, according to a recent blog on its website.
So what does this mean for Web3?
Tomorrowland and Ape Rave Club collaborating might be seen as a minor step toward Web 3.0. It remains to be seen if this will signal a dramatic change in entertainment toward a "decentralized internet."
For the time being, the wider cryptocurrency and NFT industry are in a highly restrained phase, with asset values falling drastically.
Only time will tell if Ape Rave Club's NFT artist status will have a long-term impact.
About Ape Rave Club
Ape Rave Club is one of the world's first blockchain artists. The idea of Bored Ape Yacht Club, one of the most popular NFT communities in the world, with members including Steph Curry, Mark Cuban, Justin Beiber, and Paris Hilton. They join Wuki's Wobblebug as one of the world's first decentralized artists, with intentions to distribute original music via NFT platforms.
Ape Rave Club is here to introduce a new generation of musicians to the world of electronic music. They are delighted to define the future of music on web3 with the support of some of the most interesting producers and creatives in dance music and NFTs.
Tomorrowland's website indicates that Ape Rave Club is tied to the iconic BAYC (Bored Ape Yacht Club) NFT project, which is established on the Ethereum blockchain. According to Tomorrowland's blog, BAYC #9184 is also behind the Ape Rave Club. Ape Rave Club has made headlines following a recent performance on Tomorrowland's stage.
In other news…
Ape Rave Club also released a new single "Dance Alone"
Ape Rave Club showcases a clean-cut modern production approach with distorted vocals that create a mesmerizing trance while a rhythmic kick keeps a solid tech-house beat, as one would expect from a rising generation artist.
While the first intriguing build collapses into jackin' electronic bursts with strong basslines, Ape Rave Club surprises with vibrant keys that pay homage to early dance music traditions.
Ape Rave Club is an artist to keep an eye on, with the possibility of NFT drops with real-world utilities, extraordinary experiences, and an entirely new method to combine the music business with blockchain technology.
With Ape Rave Club’s appearance on Tomorrowland’s stage, he just made history, and many more will follow in the artist's footsteps as he raises the bar. Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.
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