Posted on October 26, 2022

How To Create New Music This Halloween?

By Yvonne Martin
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Every listener wants something new. Thus, we want you to go above and beyond to create new music this Halloween!

  • Entertain your audience
  • Gain a new fanbase
  • Increase awareness of the outstanding music you work so hard to promote

Below are several ways to create new music this Halloween!

A Brand New Single

There are two ways you can create a new single this Halloween season. 

An Easy Approach To Create New Music This Halloween

Create a spooky version of an existing song of yours. Here are some tips and tricks on what to emphasize while creating a remix of an existing single.

  • Check out other remixes for some reference
  • Select the best song for remixing
  • Write any thoughts that come to your mind
  • Create a game plan
  • Utilize original track segments and treat them as originals
  • Put another hook in your remix

A Harder Approach To Create New Music This Halloween

Create an original Halloween single. A single that will be played at every Halloween party just like Michael Jackson’s “Thriller.”

New Artwork For An Upcoming Single

Run a contest among your followers and ask them to contribute Halloween-themed artwork for the release. The artist who produced the winning work of art might get a prize that includes merch and music. 

It is a win-win situation as they would become well-known after you release your song.

New Music Video For An Upcoming Single

According to Brain Rules, when information is combined with a visual element, people are more likely to remember it. Videos continue to be one of the best mediums for reaching audiences because of this. 

During the Halloween season, videos also enable you to express your creativity, which may draw potential fans to your music.

Collaborate With A Fellow Artist To Create New Music This Halloween

Here are several ways to collaborate with other musicians:

  • Co-write a song together
  • Provide suggestions
  • Say "yes, and..?"
  • Swap performances
  • Go on a tour together
  • Cover each other's songs

Have A Concert

Does not have to be exactly on Halloween, but if you start planning early, everything is possible!

Selling tickets before anybody else, maybe with additional early bird discounts, may benefit in increasing sales. 

Have a Halloween-themed aesthetic on the stage, with backup dancers wearing Halloween-themed costumes while performing.

Don't forget to tease your audience with photos and videos of your upcoming show to give potential attendees a preview of what to anticipate from your concert, 

… To advertise your concert more effectively and efficiently:

Reach Out To Local Press

Working with local magazines will help you sell tickets to your community.  

The majority of magazines charge for advertising, but you might alternatively suggest a partnership where the publication runs your ads in exchange for sponsorship at your concert.

Ask the magazines you're contacting whether they have any articles planned on Halloween-related activities and offer to let them highlight your event. 

Inform them if you're working with charity groups, presenting high-profile entertainment, raising money for charities, or doing anything else that may be deemed noteworthy.

Spooktacular Contest

A social media contest may be run in a variety of ways. Fans may enter their email address for a chance to receive a pair of tickets to your concert.

By doing so, you may increase the number of attendance at your concert and expand your email list. 

To increase the likelihood that more people will attend your concert, you may also request your followers to repost a particular tweet, complete a survey, or tag a friend.

Celebrity House Party

Use some extra time to your advantage if your event requires substantial preparation, such as a haunted house, corn maze, or spooky farm tour. 

Develop excitement via behind-the-scenes activity. Post:

  • Insider glimpses into how the event is coming together
  • Enigmatic images that leave your fans craving more
  • Other elements give your fanbase the impression of seeing what's going on behind the scenes

Local Influencers

Local influencers' recommendations are especially important because they most likely have a significant amount of followers who reside in your community. 

Offer them free entrance to your event or a behind-the-scenes tour in exchange for promotional posts. In return, these influencers can share your party's highlights on their stories and posts.

Final Thoughts To Create New Music This Halloween

We’ve provided you with just some of the tremendous methods you can use to elevate your brand this Halloween. Be sure to check out our blog and Instagram to learn more about how you can sustain your brand during the Holidays!

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    Posted on June 27, 2022

    How Valuable Is Unbundled Music?

    By Yvonne Martin
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    Why is one music NFT worth 1 ETH while another is worth 1 USDC?

    This is a valuation question, but it is also a matter concerning the intrinsic value of music. Music appeared to lose all of its value due to piracy, but it is now obvious that consumers are willing to pay. It's just that as listeners, we've become accustomed to having unlimited access to music. 

    This began with the MP3, but it was greatly expedited by the iPod and other MP3 players. It is this technology that has made music more portable and commodified it in our daily lives. 

    Between 1999 and 2008, as the record was unbundled on iTunes, music was bundled together until it was only available in one package whenever and wherever for a fixed monthly charge.

    It's a given that musicians are always concerned about money because they don't have a steady job with a steady salary. 

    The Long Tail was aiming to remedy this by sharing revenues as a song or album maintained its listenership over time. That hasn't exactly worked out, but a significant number of musicians now make a livelihood on streaming revenues. 

    A far bigger group, on the other hand, is unconcerned about streaming royalty rates and has been exploring new sources of cash. This began with crowdfunding, which provided one-time cash sources for musicians to release an album or go on tour.

    These strategies grew into fan subscriptions, which provided artists with ongoing money streams. Furthermore, each of these strategies altered the way fans and artists engaged. If we consider Web3 methods to be another evolution of these more direct-to-audience advances, it is a means to unbundle music from the all-music-all-the-time streaming paradigm. 

    But how can you decide how much music is worth?

    Unbundling in media and the value proposition

    Music is not the same as television, but it can teach us about values when it comes to bundling and unbundling. Since the initial attempts to lawfully package music together on the internet, such a service has cost roughly $10 per month. The notion is that millions of individuals paying $120 per year would generate more money than hundreds of thousands of people paying $120 per month while the rest of the world listens to the radio and buys the occasional record per year. This isn't a bad idea, however, the model should be reviewed.

    When media is unbundled, the single piece is usually less expensive than the whole. What we notice in music is that unbundling has the opposite impact. Instead of spending $10 per month and sending peanuts to their favorite artists, fans now pay $10 or more per month for a membership. Of course, even with these strategies, it's tough to avoid the streaming service's package. 

    As an artist, you want your work to be seen by a huge number of untapped potential fans. You want variety in what you hear as a listener. Nonetheless, many fans are willing to pay for access to their favorite musicians or simply to support them in their artistic endeavors.

    Determining the value of music

    Part of what makes determining how to value music on Web3 so challenging is that music may be infinitely duplicated in digital form. Part of what the blockchain provides is the ability to generate editions and so scarcity. 

    Scarcity, though, may not be the most important factor in what makes music valuable once it's on the blockchain. 

    NFTs may make music collectible again, in the same way, that vinyl or CDs are, but what the collector collects is a different story. 

    McKenzie Wark, a media researcher, argues in her examination of what makes art collectible:

    “The artwork is now a special kind of financial instrument. The artwork is now a special kind of derivative.”

    In other words, art has evolved into a financial investment tool. She goes on to add that what makes any artwork valuable nowadays is the knowledge available about it. It's not about what it is - the thing itself - but about what people make it out to be when they talk or write about it.

    “The actual work is a derivative of the value of its simulations.”

    So, when we question how we can measure the worth of music, we should look at the tales people create and tell around it rather than the music itself - the digital asset or the master. And it is for this reason that community is essential in any Web3 music endeavor. A robust community has interesting tales and even more interesting 'simulations.'

    Unbundling leads to storytelling

    While we unbundle music once more in Web3, we also tell new tales about what it means to own music and consequently how much it is worth. This begins with the artist and music but comes to life when they interact. There are several tales to connect with and build upon, and depending on the audience, a specific value is ascribed to the item that started the dialogue, the music.
    ​​Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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      Posted on June 15, 2022

      Can Songs Really Write Themselves?

      By Shawn Spence
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      You might be thinking, “a song can’t write itself.” Sure, a person writes a song, but that’s not quite what we’re getting at. The finest song ideas just seem to come to you easily and without much thought.

      “People ask me how I make music. I tell them I just step into it. It's like stepping into a river and joining the flow. Every moment in the river has its song.” - Micheal Jackson

      Being extremely self-critical when it comes to creativity is a certain way to keep yourself from reaching your maximum potential. 

      Music is an expressive form of art - It should not be estimated or imposed.  You'll most likely enjoy the writing process and feel quite natural if you want to produce a song that's authentic to you.

      So, how does this happen? Can you learn to make a song write itself?  

      In this post, we'll look at everything related to Organic Songwriting, and discuss some techniques that support a therapeutic writing process.

      Let’s dive right in!

      What Makes Songwriting Feel Organic?

      When executed with intention and without too much self-awareness, songwriting feels organic. The end result is something that just develops since the artist was “feeling” what they were working on. 

      Everyone writes music and generates ideas in their unique way. 

      • Songwriting can be done mostly behind a piano or acoustic guitar for some people. 
      • Others may have a different technique that works best for them. 

      Before beginning to compose, songwriters often have some concept of what they want to achieve with their songs in terms of a creative vision, and at other times, they come up with whole new ideas on the fly.

      Here are some tips to help you develop an organic writing process:

      1. Try To Have An Open Mind

      If you approach songwriting with an open mind rather than a critical perspective, you'll be more likely to focus on the great components and less on the drawbacks.

      "I really realized in songwriting, the more open you are the better it is for you.” - Rita Ora in a chat with Notion magazine.

      Don't be concerned about how things "should sound" or how you must fit into a specific mold. Try to overcome any self-imposed constraints, such as being open to new approaches and incorporating aspects from various musical styles. 

      This sort of adjustment of viewpoint will allow you to perceive concepts from a different point of view - you may learn that something you didn't like before can be transformed into something extraordinary.

      1. Accept Imperfection

      Spending a lot of time perfecting a song is not only time-consuming, but it also makes it difficult to appreciate music if you're always dissecting it and trying to make it perfect.

      “My message behind this album was finding the beauty in imperfection.” - Beyonce

      It's typical for a songwriter to go through multiple variations of a song. If you spend too much time overthinking and revising a concept, you may lose sight of what is truly working in the song as a whole. You'll also be dwelling on the negatives, which isn't conducive to good internal discourse.

      1. Embracing a Relaxed Mindset

      Adopting a calm mentality is one of the finest methods to encourage an organic songwriting process. This does not imply that you should be lazy or undiscerning when it comes to music, but rather that you should be broad-minded to new ideas and inspiration.

      Let a composition run its course and see where it takes you. You could learn things about yourself as a musician that you didn't know before, and it might help you step outside of your comfort zone and attempt new things.

      1. Let It Happen Naturally

      You should trust your intuition to recognize when an idea doesn't seem right or isn't working, and instead of pushing it, try something new. But if something fresh or fascinating catches your eye, seize it!

      “What comes first? The melody, always… I try not to record them on my Dictaphone when I first hear them. If I forget all about it and it pops up later on, then I know it’s good enough. I let my subconscious do the editing for me.” - Björk

      The creative process should flow much more effortlessly if you are open to new ideas and willing to attempt new things. If a seemingly random concept piques your curiosity, stick with it and watch how it develops. It might result in something very unexpected! Creativity may emerge from any place and at any time! So accept it and let the music lead you wherever it may.

      Final Thoughts

      We hope this post has given you some ideas on how to encourage an organic songwriting process by being open to new ideas and embracing spontaneity in your creative process.
      Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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