Posted on October 21, 2022

MPT Agency’s Web3 Diaries: How to Build a Music NFT Community

By Yvonne Martin

Some claim that music NFTs are the music industry’s future, while others claim that they are just a passing trend. Talking about music NFTs will help you understand what they are, how to buy and trade them, and what the hype is all about. After all, by promoting your brand, you are scaling towards your very own music NFT community.

Today’s Music NFT Community:

NFTs in the music industry have the potential to drastically alter an artist’s career course. You don’t trust me? Just ask Daniel Allan, Latashá, Black Dave, or any of the other dozens of producers, DJs, and artists who have discovered that preserving their musical works on the blockchain makes it feasible for them to support themselves.

Artists are creating new paths to success with the help of music NFTs that are independent of record deals, allow for year-round touring, and are a vector for industry endorsements. The final truth is that both artists and fans are benefiting from this and are creating a unique type of community.

But first, let’s dispel some myths about music NFTs and the blockchain music industry. We’ve created a guide to provide a simple and basic introduction to Web3 music and everything music NFTs in order to assist in introducing even the most inexperienced NFT aficionados to Web3 music.

Have you heard about these Labels already ahead of the game?

Find out more

Building a Music NFT Community in Web3 is a Multi-Platform Journey

Have a Reputable Website:

Your crypto project should have a professional website before it is launched. The first site that potential investors visit to learn more about your project is your website. To leave visitors with a favorable impression, the website needs to have an attractive design and a polished appearance.

Make sure the site is easy to access, responsive to mobile devices and offers informative content about your cryptocurrency business. If you give visitors the right information, they might discover a lot about what you’re giving. Additionally, you may submit your investor deck, project team, LinkedIn profiles, whitepaper, and lite paper for lead creation and include a section for frequently asked questions (FAQ).

Networking with the music NFT community:

You can interact with the appropriate industry professional by using networking tactics. You can learn about bitcoin marketing trends and the advertising strategies employed by other pros by networking. A great technique to a network is by relating a narrative and outlining the advantages of your project.

With NFT in the music industry, there are key platforms you should focus on, namely Twitter, LinkedIn, discord, telegram, and of course the marketplaces themselves that will allow you to connect with projects too. 

To illustrate the advantages of your project, tell a Story:

It’s highly suggested in all forms of pr and marketing to use a story to illustrate the advantages of your cryptocurrency project in order to attract potential investors. The motivation behind your project, the technology you developed, and the issue you hope to answer can all be significant themes in your narrative. All of these components can be captured in a succinct, clear video or timely photograph. Position yourself as an industry thought leader while sharing your experience.

Show yourself to be a thought leader in your field:

As NFT becomes more popular, more people and businesses will want experts in the field. It’s crucial that you produce educational articles and compelling opinion content that establish you as a thought leader as a project owner in this industry. Additionally, becoming a part of blockchain communities and discussions across all major platforms.

Focusing on your own niche of topics is important, but to have a community you need to favor a wide range of ideas as well so that your reputation does not become one-sided. Avoid using mystical jargon and keep your message clear and uncomplicated while developing educational content and establishing yourself as a thought leader. People are coming to you for sound information or well-defined opinions, not pseudo-scientific marketing lines. 

Hosting Virtual and Public Events with your music NFT community:

The web3 and metaverse landscape is filled with people that cross over their users from music to crypto. You can introduce your concept there and how it can help possible investors at these events. You can use these occasions to spread the word about your brand through PR.

The Advantages of NFT for Music Fans:

The majority of the time, music NFTs provide collectors ownership of a portion of a song or of royalties that are derived from that song through streaming, record sales, and other revenue streams. This is the situation with NFTs from the Royal curated platform. Holders of Royal NFTs get a portion of the royalties from streaming services.

NFTs can be valued in parallel with an artist’s or song’s success through this type of shared ownership, which encourages fans to contribute to sponsoring upcoming musicians on their own initiative or in the expectation that eventually the value would be repaid in the form of a royalty kickback.

So where do these connections between fans and artists begin? Well, with decentralized organizations and platforms like Zora, SongCamp, and Friends With Benefits. The ground floor of each NFT sector is, of course, where NFTs are bought and sold: NFT markets. However, even beyond these centers of Web3 music, there are hundreds of options that allow you to aggregate the right kinds of people. 

Let’s take a look at a couple of these marketplaces that integrate a Music NFT community & social media infrastructure

Catalog: 

Streaming service and an NFT marketplace are combined in Catalog. Artists can add a song to Catalog’s open music library, where fans can then buy it for a set price, take part in an auction, or make an offer.

The platform is a 1/1 marketplace only, so there is a lot of competition. This is a fantastic location to gather one-of-a-kind, special music NFTs from your favorite musicians.

Sound XYZ: 

With Sound.XYZ, streaming and minting are combined. With a series of open or limited edition NFTs, musicians can start a listening party for new song releases on Sound.

Additionally, this platform doesn’t only house single tracks; it also hosts entire projects and has even hosted mixes like Soulection+’s, which had 18 different artists collaborating.

Async: 

Async Music is the division of the well-known NFT platform Async Art that focuses on music. Each track (guitar, piano, vocals, and percussion) is uploaded separately and in a variety of variations on Async Music.

This enables musicians to create music in a dynamic style that enables fans to piece together particular layers into a single master track.

Mint Songs:

Since Mint Songs is one of the few dedicated music NFT platforms that is open to all users and is not invite-only or locked, a larger range of artists are able to sell their music there.

Mint Songs is a terrific location to find creative musicians to support, with a primary goal of assisting artists in developing a sustainable and livable income from making music. The platform is also powered by Polygon.

Where else are NFTs being used?

The NFT’s use case outside of entertainment and music markets is a whole other bite to swallow. The tech has gone passed the point of simple experimentation. Indeed, in a recent address, John Glen, the Economic Secretary to the Treasury of the UK, declared that “The UK is open for crypto firms.” Even now, the Royal Mint is creating its own NFTs.

It’s important studying, these patterns. MPT clients get the privilege of our war room info and can decide with a clear view of what’s going on. But at the end of the day, the artist needs to understand monitoring the development of music NFTs, whether or not you choose to produce, acquire, or sell music NFTs. Your understanding of the music business will allow scaling your creativity with a fresh perspective on the NFT music community.

How MPT Agency can help with your music NFT community

If fans invest in NFTs as if they were a fan contribution, like purchasing a T-shirt without expecting a financial return, then the best of both worlds would exist for the blockchain community. Depending on the investor, and their financial/social profile, NFTs might provide community and identity in addition to a chance to make money. This organic characteristic of the technology, bringing people together, is what NFTs are all about. Trust in the network, trust in the blockchain

“Normally when we think about investing, we think about the exchange of money,” says McCulloch. “I think this is really beyond investing. This has a lot more to do with mapping our real and digital identities to the things that we care about. So I think it goes beyond money, frankly.”

McCulloch claims that supporting topics that are important to him, particularly diversity, equity, and inclusion in web3, is one of the main reasons he invests in NFTs.

The fate of music NFTs is still unknown, even our MPT Agency crystal ball can’t say for certain that the creators of today will be the Goliaths of tomorrow. One thing is for sure though, MPT Agency bets on technology. As a medium for distribution the NFT has created a unique product that combines all of the market tool kits into one digital portal and we offer this capacity to our artists, should their community fit the profile of being apt in entering this market.

To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Join our weekly newsletter

Music related articles every week in your inbox

We promise not to spam you. You can unsubscribe at any time.

Posted on October 5, 2022

How to Build An Engaged Community In The Music Industry

By Barbara Drews

Community in the music industry is a multi-dimensional strategy. Community development in the music industry is like the politics of music jobs. It requires the artist to become a wholesome, approachable, sociable character and most importantly inspires confidence in their music.  

To build a well-balanced and coherent music community, you need a variety of different qualities that will ultimately attract other members of the music industry. Like the producer, who might offer you a new recording community, booking agents who will get you your gigs, and labels, who albeit taking a chunk out of song royalties will be able to give you a very wide platform to optimize your reach. 

The DIY marketing checklist for building a community in the music industry

1. Your vision and mission should be accessible and clear

Being Insta-famous does not come overnight, nor does it take a bot army. In fact, the most simple thing to start with is identifying your goals as an artist, and your medium to long-term objectives as a brand. Do you want to get into fashion eventually? Do you want to be the founder of your own NGO?  Getting a music industry job for the love of music is half the battle, it needs to be coupled with an overarching theme or cause that the music/brand fights for. This vision is the cornerstone of your entire community.

2. Target a specific market, don’t just post content randomly

The music industry is a deep jungle of trends, tracks, and templates. To jump in and hope for the best will only result in wasted time and energy that could have taken you down the right path. Identify and target your market so your content gets to the people who will actually enjoy it and connect to it. Start with analyzing your music as if you were a producer cataloging music, and find which sides will resonate with your fans, and which potential fans it can resonate with.

3. Inspire yourself from the competition

Without understanding your competition you will be swept away by the business of music. Social media gives you a complete map of someone’s career, as well as their fans, their sponsors, and the methods they used to propagate the message. Emulate the ones that matter, disregard the ones that look fake, and omit completely the ones that don’t resonate with your image or sound. All other ideas after this study, are guaranteed to be unique, authentic, and originally yours! 

4. The music industry requires a marathon, not a sprint

Give yourself measurable and realistic objectives, a week per week month per month, quarter to quarter. You will not be able to do everything at once, realistic goal setting means it is something you can complete yourself or with your team, and that takes into account the scaling of your community. The first 1000 will be harder than the next. Always monitor and manage your progress and adjust it when things are not working out. Give each attempt a logical time to grow but don’t wait too long for the weeds to grow. 

5. Always work on your brand

Your brand is a totality of all the sides of your music your social media banners need to be consistent to keep the community on a straight track toward your vision. Your first impressions do matter, but if your mission is clear, and the community is on board then work on what matters, and pluck out the sides that are limiting your growth. This doesn’t mean changing your colors every week, it means letting your first choice be a powerful win and working on it until it begins to dwindle. 

6. Post great content for the community IN the music

Content is the name of the game when it comes to community communication. Your content is a space that allows them to talk about what you’re doing. Make each one unique, make it relevant, make it engaging, and ask from them what you expect from anyone listening to your music, attention! High-quality graphics and video or nothing.  Study the posting schedule and algorithm so you don’t miss an opportunity or prepare something for nothing. 

7. Overselling is just as bad as underperforming

Your fans are not cattle. You are not there to feed them a fantasy for them to buy your album. You’re there to create an emotional bond using your art. Anything less and you’re just not an artist. A healthy amount of giving and taking be it via fan 2 fan engagement or giveaways creates a relationship founded on trust. 

8. Create a keyword and hashtag strategy

This might seem confusing for many musicians, but there are lots of free tools that help you define your community via hashtags on social media and keywords in your articles. After all, beyond the live show, you are working on different kinds of platforms that each have their own rules and algorithms. A proper excel sheet with hashtags you want to focus on will go a long way in organizing your strategic output on your channels, as well as save you time when posting content.

9. You catch more bees with honey

Enthusiasm and community building go hand in hand. Unless there is an announcement from gloomy, controversial news, the enthusiasm you bring to the table is going to be how your community is glued together.  If you’re anti-social and drenched in pessimism, your message is going to get lost and your community will not be able to hold the vision together. So stay positive, stay engaged, and stay humble.

10. Build a killer team, volunteer or not, community in music is key

Nothing can be done alone. Even if you are the most prolific artist out there, your time is best spent in the studio, and finding the group of people, volunteer or not, that will help you on your journey is a necessity. You can hire professionals, but often a little bit of collaboration can go a long way. 

11. Save when possible, spend money on professionals

Every dollar you can invest into a legitimate professional service for promo and marketing will give you 10x the amount of reach than doing it yourself. It is better to save your money and deploy 1 powerful campaign than to spend aimless amounts on momentary advertising. 

With MPT Agency you can build a meaningful funnel and continually release products for your community in the music industry

At MPT Agency, we understand that having multiple avenues to release your music is important for your overall volume of possible interactions. Spotify may provide the same type of streaming as others, but your fans can listen to your music anywhere, so you need to be ready. Our team of techies, DJs, and creative ninjas have 15 years in the industry Your community will be driven from one to the other so they can interact with different sides of your project.

Our blog about creating enhanced music videos for your community outreach has key information about content creation. Never neglect this element and follow the best way to do it. We regularly post novel content for both established and independent artists on our social media. Don’t forget to follow us on Instagram for more music marketing-related updates.

Join our weekly newsletter

Music related articles every week in your inbox

We promise not to spam you. You can unsubscribe at any time.