The Ultimate Guide To Influencer Marketing For Musicians for 2023
By Shawn Spence
How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media.
It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this.
Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.
The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd?
That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.
Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance.
In today’s digital age, musicians have more opportunities than ever to reach a wider audience and connect with their fans. One of the most effective strategies for achieving this is influencer marketing. By partnering with influential individuals in their niche, musicians can amplify their brand, increase their reach, and engage with a targeted audience. This comprehensive guide will walk you through the key steps and strategies for successfully utilizing influencer marketing in 2023.
1. Introduction to Influencer Marketing
Influencer marketing refers to the practice of leveraging the popularity and influence of individuals on social media to promote products or services. For musicians, this means collaborating with influencers who have a substantial following and influence in the music industry or related niches. Influencer marketing offers musicians a unique opportunity to tap into the engaged audience of these influencers and gain exposure to new fans.
2. Identifying the Right Influencers
To get started with influencer marketing, it’s crucial to identify the right influencers who align with your music and target audience. Start by understanding your target audience and the platforms they frequent. Research and find influencers who have a significant presence in these platforms and cater to a similar demographic. Look for influencers who have high engagement rates, as this indicates an active and responsive audience.
Follower Count:
This metric indicates the number of people who follow the influencer’s social media account(s). A higher follower count generally suggests a larger potential reach for your music.
Reach:
Reach refers to the estimated number of people who see an influencer’s content. It takes into account factors like the influencer’s follower count, the platforms they use, and the visibility of their posts.
Engagement Rate:
Engagement rate measures how actively the influencer’s audience interacts with their content. It includes metrics such as likes, comments, shares, and saves. A higher engagement rate typically indicates a more engaged and responsive audience.
3. Building Relationships with Influencers
Once you’ve identified potential influencers, it’s essential to approach them professionally and build strong relationships. Personalize your outreach by mentioning specific aspects you admire about their work. Offer value to the influencer, such as exclusive content, concert tickets, or a chance to collaborate. Building a mutually beneficial partnership will increase the chances of influencers being interested in promoting your music.
4. Crafting an Effective Influencer Marketing Strategy
Before embarking on influencer marketing campaigns, it’s vital to develop a comprehensive strategy. Set clear goals and objectives for your campaigns, such as increasing brand awareness, boosting album sales, or driving traffic to your website. Define your target audience precisely, as this will help you tailor your content and choose the most suitable influencers. Create a content plan that outlines the types of collaborations you want to pursue, whether it’s sponsored posts, product placements, or live performances. Determine your budget for influencer partnerships, considering factors such as the influencer’s reach and engagement, as well as the scale of the campaign.
5. Collaborating with Influencers
When collaborating with influencers, it’s crucial to negotiate terms and agreements that benefit both parties.
Clearly define the scope of the collaboration, including the number of posts, the content format, and the timeline.
Provide influencers with creative freedom to showcase your music in a way that resonates with their audience.
Incorporate influencers’ content into your marketing campaigns to amplify their reach and engage with their followers.
6. Leveraging Social Media Platforms
To maximize the impact of influencer marketing, choose the right social media platforms for promotion. Consider the demographics and preferences of your target audience. Optimize your social media profiles and content to reflect your brand and appeal to potential fans. Engage with the audience and the followers of the influencers you collaborate with by responding to comments, running contests or giveaways, and actively participating in conversations.
Age: Determine the age range of your target audience. Are you targeting teenagers, young adults, or a specific age group? This information helps you select influencers and platforms that cater to that particular age range.
Gender: Understand the gender distribution within your target audience. Depending on the genre and style of your music, you may want to focus on specific genders or ensure that your marketing efforts are inclusive to all genders.
Location: Identify the geographic locations where your target audience is concentrated. This information helps you choose influencers who have a strong presence in those regions or consider local marketing strategies specific to those locations.
Interests: Explore the interests and hobbies of your target audience. Are they fans of a particular music genre, fashion, lifestyle, or other related topics? This knowledge can help you align your influencer partnerships and content with the interests of your audience.
Online Behavior: Consider the preferred social media platforms and online behavior of your target audience. Do they spend more time on Instagram, TikTok, YouTube, or other platforms? Understanding their online behavior allows you to focus your influencer marketing efforts on the platforms where your audience is most active.
Consumption Habits: Determine how your target audience consumes music and engages with content. Do they stream music on platforms like Spotify or Apple Music? Do they actively search for new music on YouTube or rely on social media recommendations? This information helps you optimize your influencer marketing strategy and choose the appropriate channels to promote your music.
7. Measuring and Analyzing Influencer Marketing Campaigns
To evaluate the effectiveness of your influencer marketing campaigns, track key performance metrics. Monitor the reach and engagement of influencer posts, such as likes, comments, and shares. Evaluate the impact of influencer collaborations on brand awareness and reach, as well as on website traffic and conversions. Analyze conversion rates and sales attributed to influencer marketing efforts to assess the return on investment.
Engagement: Evaluate the engagement metrics of influencer posts, including likes, comments, shares, and saves. These metrics show how actively the audience interacted with the content. Higher engagement levels indicate a more involved and responsive audience.
Brand Awareness: Assess the impact of influencer collaborations on brand awareness. This can be measured through brand mentions, hashtag usage, or tracking increases in brand searches or social media mentions related to your music.
Website Traffic: Monitor the website traffic generated from influencer marketing efforts. Track the number of visitors, session duration, page views, and bounce rate to understand the level of interest and engagement with your music among the influencer’s audience.
Conversions: Analyze the conversion metrics associated with your influencer campaigns. This includes tracking the number of leads, downloads, purchases, or any desired actions taken by the audience as a result of the influencer’s promotion.
Return on Investment (ROI): Assess the financial impact of influencer marketing by measuring the ROI. Calculate the revenue generated or costs saved through influencer collaborations and compare it to the investment made. This will help you determine the effectiveness and profitability of your influencer marketing campaigns.
8. Avoiding Common Influencer Marketing Pitfalls
While influencer marketing can be highly beneficial, it’s important to be aware of potential pitfalls. Ensure transparency and disclosure by clearly stating sponsored content and partnerships. Be cautious of fake influencers and inflated follower counts, as these can harm your brand’s reputation. Maintain authenticity and credibility by collaborating with influencers who genuinely align with your music and values.
9. Future Trends in Influencer Marketing for Musicians
As technology and social media continue to evolve, it’s crucial to stay updated on emerging trends in influencer marketing. Keep an eye on emerging social media platforms that might provide new opportunities to connect with fans. Consider the growing influence of micro-influencers, who often have highly engaged audiences within specific niches. Embrace the rise of video content and live streaming as powerful tools for connecting with fans. Explore the potential of leveraging virtual and augmented reality experiences to create immersive music-related content.
10. Conclusion
Influencer marketing has become an integral part of the musician’s toolkit in 2023. By leveraging the influence and reach of relevant influencers, musicians can amplify their brand, expand their fanbase, and ultimately achieve their goals. Remember to carefully identify the right influencers, build strong relationships, and craft an effective strategy. Collaborate with influencers authentically, leverage social media platforms, and measure the impact of your campaigns. Stay updated on future trends to remain ahead in the dynamic world of influencer marketing.
FAQs (Frequently Asked Questions)
1. How do I find the right influencers for my music?
Finding the right influencers involves understanding your target audience and researching influencers who cater to a similar demographic. Look for influencers with high engagement rates and a genuine connection to the music industry.
2. How can I approach influencers professionally?
When approaching influencers, personalize your outreach and mention specific aspects you admire about their work. Offer value in the collaboration and show genuine interest in building a mutually beneficial partnership.
3. How do I measure the success of influencer marketing campaigns?
Measure the success of your influencer marketing campaigns by tracking key metrics such as reach,engagement, website traffic, and conversions. Monitor the impact on brand awareness and assess the return on investment to determine the effectiveness of your campaigns.
4. What should I look out for to avoid fake influencers?
To avoid fake influencers, pay attention to engagement rates, follower growth patterns, and the quality of their interactions. Look for genuine and consistent engagement with their audience, rather than inflated follower counts.
5. How can I leverage emerging trends in influencer marketing?
Stay informed about emerging social media platforms and trends to identify new opportunities for connecting with fans. Embrace the power of micro-influencers, video content, and live streaming. Explore the potential of virtual and augmented reality to create immersive music experiences.
6. How important is transparency and disclosure in influencer marketing?
Transparency and disclosure are crucial in influencer marketing to maintain trust and credibility with your audience. Clearly state when content is sponsored or in partnership with an influencer to ensure transparency and compliance with advertising regulations.
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Posted on October 3, 2022
Instagram Live, The Best Ally For The Music Industry Professional
By Shawn Spence
Do you remember the “quarantine concerts”? Great! In this article, we will discuss them; well in a more professional way that takes into account their digital counterbalance, Instagram Live, — Instagram Lives.
What Is Instagram Live?
The social media juggernaut cornered the live-streaming market with Instagram Live. Instagram Live lets you produce live broadcasts, just like live videos on Periscope, Facebook, and Youtube. You can use Instagram Live to connect with audiences in a variety of ways and get new followers in addition to using it to create broadcasts.
Why Should Instagram Live Be Part of Your Strategy?
One of the finest ways to interact with your fans in a direct, open, and genuine way on Instagram is to go live.
Instagram Live is an entirely unedited broadcast that your followers may watch and interact with, in contrast to pre-recorded Instagram Stories. This can be a terrific method to show your audience the more approachable side of your brand.
That’s not all, either. One of Instagram’s most participatory video platforms, Instagram Live enables viewers to post comments and inquiries in real-time. This may be a very useful tool for strengthening the bond between your brand and potential followers, enabling you to get insightful feedback directly from the people who matter the most!
Hosting an Instagram Live can also increase your chance to get recognized on the platform. For instance, your followers will receive an in-app notice each time you go live on Instagram, and your Live will be promoted to the top of their feed on Instagram Stories.
With all of this in mind, Instagram Live is a fantastic tool for growing your audience, promoting your brand, and engaging with potential followers.
How to Host a Great Instagram Live
It’s simple to blindly push “live” on Instagram and perform a few tracks from your bedroom while wearing your jammies; nevertheless, you might not receive the desired results from that.
Promote Your Instagram Live, Beforehand
To ensure those crucial views, regularly and effectively advertising a forthcoming Instagram Live may make all the difference. Reminders and countdowns may indeed be shared on Instagram Stories and feed by scheduling a Live.
Inform your audience of what to anticipate during the live broadcast and ask them to post any questions they may have in the comments. Your followers may feel more invested as a result, which will increase their likelihood of tuning in.
Reward Viewers
How can you get your fans to watch every Livestream? Reward them! Give them early notice of a promo code or let them know when a new product will be released. They can get helpful advice from you that they would normally have to pay for if you provide a service or online course.
Livestream When Your Audience Is Most Engaged
One of the simplest strategies to improve your Instagram Lives is to go live during a time when your followers are most engaged. However, how can you foresee when your audience will be online? Check your Instagram Insights. You can get a breakdown of your followers’ online activity by day of the week and time of day under the Audience tab.
Look Into Your Location And Lighting
The location and lighting you choose for your Instagram Live may significantly affect how polished your broadcast seems. Think about how your Instagram Live’s backdrop may help promote your brand’s message.
Pro tip: Natural light is always the least expensive (and frequently the best) choice when it comes to lighting.
Instagram Live, The Best Ally For The Music Industry Professional
Plan Your Content Ahead
It’s necessary to plan out your Instagram Live broadcast in detail, just like you would with any other video material. A comprehensive strategy will ensure that there are no awkward pauses and that you cover all the essential topics for your agenda.
Considering your live stream as having a beginning, middle, and end is one of the best ways to plan it. It’s a good idea to think about the “worst-case scenario” outcomes as well.
Record A Test Video
It’s a wonderful idea to test your video and audio if this is your first time hosting a live video session. Look for a basic background with pretty looks that won’t detract viewers from your message. Find a place that is quiet to improve the sound quality and reduce the outside noise.
Make a test video once you’ve identified a great location. Verify the video’s sound and lighting conditions. You should practice beforehand to avoid embarrassing yourself during the session. Lastly, don’t forget to charge your phone!
Interact With Your Viewers
If you requested questions via a direct message from viewers, be sure to respond to these inquiries! Even though it’s a small gesture, it means a lot to your supporters. It’s the least you can do considering how they help and promote you.
Summarize Your Session Through A Post
Not all of your devoted fans can access your Instagram Live. Perhaps they reside in a different time zone. Or perhaps they are just overloaded with work or school. So, let them know via a post or Instagram story if you’ve revealed significant developments during the live session, like a new single or concert. In this manner, people may stay in touch and follow your progress.
Inform them to enable push notifications in the caption so they don’t miss the upcoming Instagram Live.
Final Thoughts on Instagram Live
No matter how much you plan, live conversations cannot be predicted. To display your true self to the audience is the goal. So, unwind and be who you are.
You don’t always need to say anything motivational or great. Simply speak as though you are conversing with your friends. Keep in mind that how you engage with your audience will affect how your brand expands. Prominent artists from all over the world benefit from MPT Agency’s Instagram promotion since it enables them to concentrate on their content each day while we generate traffic to their accounts. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 12, 2022
The Ultimate Guide To Influencer Marketing For Musicians
By Yvonne Martin
How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media.
It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this.
Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.
The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd?
That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.
Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance.
All aboard!
What Does Influencer Marketing For Music Look Like?
One of the largest emerging trends that independent musicians may currently include in their social media marketing plan is influencer marketing.
A so-called “influencer” is used to promote a good, service, or brand in influencer marketing, a kind of social media advertising. When employing influencer marketing, it’s important to consider the influencer’s account’s emphasis and how their audience’s interests relate to your brand.
It’s not surprising that influencers have a significant effect on what music is popular and, by extension, what isn’t in a world where social media platforms like TikTok, Instagram, and YouTube are the primary tastemakers for new music.
Particularly in the music industry, the development of influencer marketing has helped new musicians gain massive fan bases, generate buzz for their songs, and become overnight sensations.
Influencers may share your music with their audience in several different ways. They could come up to you and want to listen to your music. Influencer marketing, on the other hand, usually emphasizes organized collaborations in which you’ve had some input. They might:
Review or get live feedback on your music
Incorporate your music into a video’s backdrop.
Put a caption about your music.
How To Use Influencer Marketing As A Musician?
If done properly, influencer marketing is a terrific tool in a musician’s marketing toolbox. It’s better to get started by learning how to utilize it to create the greatest campaign you can.
Do Extensive Research
The most crucial phase of any marketing plan is research. You need to understand how to locate affiliates and how to recognize the top affiliates for your brand at the start of your influencer marketing journey.
For instance:
Select your influencers
Know the influencer’s content
Know their services
Know their values
And most importantly, know your goals
Broaden Your Platforms
Instagram is sometimes referred to be the influencers’ social media network, and it is undoubtedly well-liked by some groups of individuals. Influencers are not just present on one site, though!
Depending on your objectives, you may find that the increasingly popular video influencer platforms Youtube and Tiktok are more suited for artists. For instance, a well-known TikTok creator may include your music in a video to make it a trend, which might be more successful than a silent Instagram post.
Plan Your Budget
Influencer marketing often entails payment in exchange for your influencer’s services, just like any other marketing campaign.
Relevance to your niche or genre is more crucial than audience growth. This should be reflected in your budget, which should be based on the influencer’s price which is most likely to have an impact rather than their popularity.
Your team finance strategy must be effective and include a backup plan for extra services that can be useful to you, such as giveaways.
Stay In Control
There are occasions when marketing campaigns don’t go as expected. This is just the way business works; it doesn’t mean your campaign was a failure; it just means you may use it to your advantage moving forward.
You must determine the cause if your campaign doesn’t seem to be benefiting your brand.
Regression testing is one method you may use to do that. Define regression testing then.
Regression testing allows you to evaluate the strengths and weaknesses of particular campaign components without changing the elements of your campaign that are already successful.
Make sure to have a positive working relationship, and never forget to consult your affiliate partners before making significant changes to your campaign.
Which Platforms Work Best For Music Influencer Marketing?
TikTok
For creators of any size, becoming viral on TikTok is now a feasible goal thanks to the platform’s algorithm. The music industry may target a younger audience that favors music influencers over all other types of influencers at this center for Gen Z.
The great majority of TikTok’s viral moments originate from its Commercial Music Library, which is a collection of more than 150,000 pre-cleared, royalty-free tunes gathered from up-and-coming musicians and prestigious record labels. Each track may be used for advertisements and promotions, and the collection is accessible worldwide.
Instagram
Instagram offers a decent collection of tracks that users can use for their Stories and Reels, similar to TikTok. This has shown to be an effective strategy for artists to engage audiences and introduce them to fresh talent. In addition, short videos with music might help your content be noticed given Instagram’s new focus on Reel content.
Youtube
YouTube developed YouTube Shorts in 2021 as its own short-form vertical format to keep pace with TikTok and Instagram Reels. Users may utilize Shorts to be able to produce content that resembles the viral trends on TikTok and Instagram by selecting music snippets from among the millions of videos posted on the platform.
Although Reels and TikTok videos are more well-known than Shorts, YouTube remains the best option for people who want access to a wider variety of music.
Twitch
Twitch is typically associated with live gaming broadcasts, but it’s also a platform where musicians can share their work, grow a fanbase, and interact with their followers.
As all live performances and events were put on hold due to the pandemic, Twitch’s popularity among musicians skyrocketed. To organize virtual shows, conduct Q&As, and showcase their most recent albums, many musicians turned to the streaming site as a consequence.
However, those who work in the music industry also utilize Twitch as a method to play video games after work. Regular users of the platform, artists like Post Malone and T-Pain have taken advantage of it to reach a larger audience.
Key Takeaway
Use music influencer marketing to capitalize on the biggest trends on social media.
The simplest method to add personality to your content on social media is to include music in your posts. And in the music industry, collaborating with creators might be the secret to expanding your audience and propelling your brand and merchandise to the top of the charts.
Final Thoughts
MPT Agency strives to develop your brand’s online presence and can help you spread the word about your music and increase your fan base.
To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on June 22, 2022
Meta Expands Instagram and Facebook Reel Creation Options
By Yvonne Martin
As it continues to embrace the short-form video trend, Meta is introducing new options for users to remix material into Instagram Reels, as well as the ability to build Reels from existing films within Creator Studio.
To begin, some Instagram users are now being advised about a new ‘Remix for photographs’ option when publishing static images in the app, as illustrated in this example uploaded by Lindsey Gamble.
According to Instagram, Remix for Photos allows users to build Reels based on your feed post material, which they can then download and use in their own clips. That means others can re-use your work as they like – but you can disable the option in your settings if you don’t want that to happen.
In practice, it looks like this:
It’s another method to respond to material in the app, which has been a popular TikTok use case, with the platform’s participatory nature effectively expanding on meme trends by allowing users to contribute their own interpretations, rather than merely consuming the latest content.
Instagram now allows users to remix any video they encounter in the app, offering additional inspiration for Reels material — and with Reels now accounting for 20% of all time spent in the app, it makes sense for Instagram to capitalize on the trend by expanding Reels interaction possibilities.
In terms of brand utilization, this may be especially useful for seeking opinions on new products or brand announcements, with customers able to respond quickly via Reels clips. This might lead to some brand announcements being blasted in the same way, but engaging your audience to connect with your postings could be a fantastic approach to increase reach and engagement.
Meta has also included the ability to build Reels in Creator Studio by remixing existing videos into shorter pieces.
As seen in this example, provided by Facebook marketing specialist Mari Smith (and reposted by Matt Navarra), Meta is informing Creator Studio users about a new technique for trimming old videos into Reels clips.
The technique walks you through the editing process to generate Reels and Stories segments from your existing video uploads.
It’s another method for Meta to assist businesses and artists blend into Reels content – which corresponds with larger consumption patterns – while also providing Meta with even more Reels content to offer people as it seeks new ways to double down on the short-form video trend.
Considering short-form video has become such a transformative trend in the social media landscape, Meta has released a new strategic overview outlining how it aims to make Reels even more of a focus on Facebook.
“Today’s genre of public short-form video opens up new ways for people to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and eventually Metaverse experiences), our biggest gap today is around short-form video, and we’re focused on integrating Reels in Home, Watch, In-Feed Recommendations, and Groups.”
So more Reels, in more places – because Facebook, fundamentally, is afraid that if it does not adapt to changing consumer habits, it will fast lose relevance and user engagement.
Which is already taking place…
According to several estimates, individuals are now spending more time on TikTok than on the Facebook app, while the short-form, quick scroll clips on TikTok are really modifying user attention spans and changing how people consume material.
In this regard, Facebook already feels pretty outdated, which is why it is now striving to catch up to TikTok by presenting more Reels, more frequently, and in more locations inside the app.
These new improvements are consistent with the wider trend and will assist users in following suit.
Of course, Meta may reverse its mind at some point and cease emphasizing Reels, as it has in the past with other video material. However, the regular nature of short-form videos feels more lasting in influencing how people engage.
It’s obviously worth more brands experimenting with Reels, and these enhancements give greater capability on that front.
Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on June 17, 2022
Best Posting Times On Social Media in 2022
By Yvonne Martin
The optimum time to post to reach your target audience is determined by your specific audience’s activity inside each app. Some of this information may be found in the analytics tools of the various social applications, but you must also experiment and test to determine when your postings create the best reaction.
Several factors can play a role in this, including when your users are most active, when they are most responsive to your messaging, what other information is being uploaded at any one moment, the precise content that you’re providing, algorithm sorting, and so on.
There is no one perfect time for all businesses to post to any social app – but if you’re organizing your strategy and wondering when you should be scheduling, this annual report from the team at Sprout Social can provide assistance for your planning and trials, to help you find the right times and cadences for your strategy.
The Sprout Social team has established the periods when users are most engaged and active inside each of the main applications based on usage information gained from Sprout’s 30,000+ clients.
Based on this, posting around these times might help you reach a larger audience – but, as always, trial and testing are required; this isn’t a definitive recommendation for when your business will experience the greatest results.
(Also, keep in mind that all times are in CST, but the relative insights, based on frequent usage, will most likely apply to your local time zone as well.)
Facebook
The best times to post on Facebook, according to Sprout, are Mondays through Fridays at 3 a.m., and Tuesdays between 10 a.m. and noon. Why at 3 a.m.? Well, there’s probably a lot less competition at that time, and posting during these downtimes might be the first engagement spark you need to reach more people throughout the day.
Facebook is also utilized by individuals all around the world in various time zones, so there may be more engagement from other places, which might assist to jumpstart your post activity. Early mornings and between 9 a.m. and 12 p.m. on weekdays appear to be the busiest times on Facebook, so this might also be a good time to try as well.
According to the Sprout team, the optimum days to publish are Tuesdays through Fridays, with Saturdays being avoided entirely. Maybe fewer people check in on weekends, or maybe Facebook emphasizes material from friends and family more on weekends, but engagement rates on Saturday and Sunday are low overall.
Instagram
According to Sprout, the best times to post on Instagram are Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays from 10 a.m. to 11 a.m. So, it appears that mid-morning is the Instagram sweet spot, which might be useful information for your planning and increasing your Instagram interaction.
The study does not indicate whether this applies to Stories or ordinary feed posts, although it seems probable that this applies to feed postings in particular. However, it may be worthwhile to try Stories along similar lines to see what kind of results you get.
Sprout claims that the greatest days for IG activity are Tuesdays and Wednesdays, with Sundays being the worst.
Twitter
According to Sprout’s data, the greatest times to tweet are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 a.m. Perhaps this is related to how people use Twitter to stay up to date on the latest news. If the majority of Sprout’s subscribers use social media for business, it stands to reason that the majority of them are on Twitter around 9 a.m. every day.
In any case, Sprout’s findings show that between 9 a.m. and 12 p.m., individuals are more actively digesting tweets, which might help drive their thoughts.
Tuesday and Wednesday are the ideal days to tweet, whereas Sunday should be avoided.
LinkedIn
Finally, according to Sprout’s research, the optimum time to publish on LinkedIn is Tuesday between 10 a.m. and noon. Weekdays between 7 a.m. and 3 p.m. appear to have rather high LinkedIn activity generally, so there may be a few possibilities there, and it may be worth experimenting with different posting patterns to see what works and what doesn’t.
The greatest days to publish to LinkedIn are Wednesday and Thursday, while the weekends, predictably, see significantly less LinkedIn activity.
Final Thoughts
Again, these observations are not intended to be prescriptive; they do not state that “you must publish at these times to see the highest engagement in each app.” This is based on a sample pool of tens of thousands of people, and posting during certain time periods may help you see increased interaction and response to your posts.
However, it is unique to each company and audience, and you will need to test and experiment to figure out what works best.
Nevertheless, they may be a decent reference, and it may be worth adjusting your posting method in accordance with this data to see if your numbers improve.
Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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