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Posted on December 5, 2022

Atlantic Records Denies Using Bots For Any Of Its Artists

By Yvonne Martin
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Atlantic Records’ recent bot scandal has opened a new window of speculation about record labels and their artists.

Are The Engagement And Streaming Numbers Real? 

Many in the music industry are being accused of adopting cunning techniques like album stuffing, playlist stuffing, streaming farms, and streaming data inflation, to name a few. Large recording companies and even major artists are being blamed for manipulating stream counts, number of views, chart positioning, and so on. They do this to increase market share, earn royalty payments, and for many other illicit reasons.

Since the good old days, labels have been known for paying radio stations and DJs to constantly play their artists’ songs on the radio, making them popular. This type of undercover agreement and secret payment is called payola. Today, the same concept is being applied to streaming services, except this time they are buying fake streams.

Apparently, labels use streaming farms to help artificially increase streams, creating “Hits” and therefore earning more money. How do they work? The tech “mimics fans listening to the same song hundreds of times at a specific period of time.”

In addition to getting a song to reach the top of the charts, streaming farms can also make labels more money from royalties. The rich are getting richer and the poor are getting poorer all over again. As big recording companies and popular stars get even more popular, independent labels and artists receive a bigger blow.

The latest of the labels being accused of such behavior is Atlantic Records. The American recording company has had a difficult past couple of days after the news of bot usage broke on the internet. It is being blamed for increasing the number of views on many of its artists’ videos, particularly rapper and singer-songwriter Don Toliver’s “Do It Right.” 

What Did Atlantic Records Reply?

The company replied to the accusations by saying, "Atlantic Records has never used bots for any of our artists." A Boogie Wit Da Hoodie, 100 gecs, Charlie Puth, Coldplay, Kodak Black, YoungBoy Never Broke Again, Weezer, and among others are signed with Atlantic Records. The social media community is pointing fingers at a long list of artists, although it’s unclear whether they are involved in the alleged claims. 

Along with Toliver, Lil Uzi Vert, and Roddy Ricch, are also being speculated. Toliver’s rep released a statement saying, “While we conduct our own investigation into the allegations, we urge Atlantic Records to do the same—to protect the integrity of not only their roster of artists but their reporting metrics.”

The fact is, it’s really difficult to run a fair system. Bots have become part of the normal way of conduct and to make them disappear altogether is close to impossible. The only way to go is to trust that record labels, managers, and artists will rely on authentic and real engagement rather than bots.

Connect with MusicPromoToday and find out all the insider information about the music industry. Check the MPT Agency Blog for more interesting news.


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    Posted on November 21, 2022

    Thanksgiving 2022: What Are Our Clients Thankful For This Year?

    By John Reynolds
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    Despite our desire for warmer weather, this time of harvest and plenty reminds us that, we have a lot to be thankful for. With Thanksgiving around the corner, we are immensely thankful for our talented clientele. 

    Our amazing roster is full of extraordinary people, each with their own creative talent! Let us see what our top clients are thankful for this year!

    Kelly Monrow

    artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

    I’m grateful for my friends and family who support me in my music journey and life. I am grateful to have a team like MPT Agency around me that I can trust and that I know has my best interest at heart and truly believes in me. It’s this kind of energy on a team that breeds success.

    Follow Kelly Monroe on Spotify | Instagram | Website

    J Aktive

    artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

    I'm thankful that I was able to reach 1 million streams on the launch of my new album "BAD LUV", thanks to MPT Agency. As cliche as that may sound, that's all I really cared about this year. 

    I'm also thankful to actually be written up in numerous articles so when you google my name I can feel like an official artist. Outside of that, I'm just happy to be surrounded by friends and family members who appreciate me for who I am.

    Follow J Aktive on Spotify | Instagram | Website

    Dean the Dream

    artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

    I am thankful for my health, and I'm also thankful for MusicPromoToday which helped me grow my career. It's a hard road when you're an independent artist, but I'm thankful to MPT Agency for really helping me become the artist I want to be. Here's to the future and to another solid campaign!


    Follow Dean the Dream on Spotify | Instagram | Youtube

    TEF XL

    artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

    Wow, it's been a busy year full of new growth! We have celebrated 4 single releases and learned a tremendous amount about brand building through ads, press, and social media.  We are now on our journey into merch, brand sponsorship, and music sync. 

    I chose MusicPromoToday as a partner after a lot of heavy research ... and it paid off. With them, I have built a team that has become more than partners, they are friends. We celebrate music milestones, but so much more than that. Salute to all of the "amazing humans" I can now call friends that also happen to be talented "AF" at what they do. 

    Here's to another amazing year of growth and leveling up!

    Follow TEF XL on Spotify | Instagram | Youtube

    Emily

    artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

    This year I’m incredibly grateful to still be able to do what I love and make music that resonates with people. I was so lucky to meet MusicPromoToday right at a time when I was giving up on getting my music heard and they made it all possible with their incredible team. I'm grateful for them for sure :)

    Follow Emily on Spotify | Instagram

    Steven Charles

    artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

    This season I’m most thankful for the support of my family & friends and for the hard work of the MPT Agency. They have been integral to the growth of my fan base and the exposure of my music to newer & bigger audiences. I’m super thankful to have had them in my corner this year working tirelessly to help build my brand. Looking forward to working together in the future. Thanks, MPT!

    Follow Steven Charles on Spotify | Instagram | Youtube

    Final Thoughts

    There you have it, folks, thanking your friends, family, fans, and the team is the bottom line of this thanksgiving. Artists create the beautiful work we consume every day, but it takes people to inspire and promote it. To all the unsung heroes in music, this thanksgiving we thank you. 

    With the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.


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      Posted on September 19, 2022

      What To Feature To Have The Best Musician Website

      By Barbara Drews
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      Could there be only 10 Reasons why a website is essential for musicians? Duh, no, it is beyond essential, and here is why.

      You may already have a strong online presence given the accessibility of social media and streaming services. Why hence is a website necessary for a musician to stand out, and what to feature to have the best musician website

      Having your music website conveys professionalism and shows business professionals that you are serious about your music career. The greatest approach to establishing sincere bonds with your followers is in a venue that you control and own. Here are 10 reasons why musicians should have their websites and it should feature to be the best musician website

      Information Hub

      You may consolidate all of your promotional material by creating an artist website. It will be easy for both you and the audience you're attempting to reach if you can house it all in one location and update it as needed.

      Full Ownership And Control

      Online identity is permanently established once you have a website. You may simply transfer your domain and all of your material if you wish to switch website hosts. You have complete control over when and how the audience interacts with your material.

      Conveys Your Unique Personality

      A website may be anything you want it to be since it is not constrained by a news feed or a set number of characters. With blog articles and images, you may be as personal as you would on social networking.

      What To Feature To Have The Best Musician Website
      What To Feature To Have The Best Musician Website

      More Permanent Than Social Media

      Social media platforms are excellent channels for promoting your band and your music. A website, on the other hand, is always there and is not affected by algorithm updates or buyouts. Neither poor organic reach nor bought posts can control you.

      Search Engine Visibility for Musicians

      One of the first places industry experts will look for you online is Google. When people look for your name online, promoters, venue booker, journalists, bloggers, and the media will anticipate finding your website. If not, your name can be lost in the crowd.

      An EPK Will Showcase Everything

      Before hiring you for an event, any booking agency or promoter will look at your website. You may take advantage of this by putting your greatest work on display and including your latest music and videos in an EPK that is directly linked to your website. 

      Direct Connections - Grow an Email List To Have The Best Musician Website

      Regular email communication is a great approach to advertising your future releases, tours, and crowdsourcing initiatives. To grow your email list, you might provide a free track download to your fans in return for an email address on your website.

      Merch & Music Sales

      To support their favorite musicians throughout the pandemic, many fans turned to internet music and merchandise stores. Make sure to include merchandise on your website if you've already begun to grow a following.

      Did you know that pre-sales count towards the first week 1 sales of a release?

      Imagine a couple of thousand sales from your website. You can quickly jump on the Apple and even Billboard charts. A strategy often used by MPT for new artists with an existing core fanbase.

      Organic SEO

      Your artist name and the most recent music you've released can be mentioned in the text on your pages if you have your own music website. Based on your artist name, you can select a personalized domain. As a consequence, Google will associate your artist name’s keywords with your website.

      More Insights On Your Audience

      To find out where your fans are coming from and which songs they play the most, set up Smart Links with Landing pages. Page-level data enables you to better understand your audience whether you're launching a marketing campaign or promoting a new record.

      How To Create The Best Musician Website 

      Now that you understand the benefits of having a website for musicians, you're prepared to start building one that will serve your needs. 

      From choosing a template to organizing the material and promoting it, we'll examine everything you need to create a professional music website.

      Templates for The Best Musician Website

      You may think of a template as the framework for your music website. The components you want are included in website templates for musicians. You can then edit to match your sound and aesthetic preferences.

      Header Image

      The first thing you should do is choose a high-quality image that accurately represents you and what you do. To give your website visitors an immediate impression of you and your music, you will utilize this image in the header as a reminder of your website template.

      Menu

      The menu on your music website should include five to eight pages. The ideal placement for your menu is above, below, or to the left of your header picture, where viewers will naturally search for it. Although a vertical sidebar menu also adds a unique touch, a horizontal menu is more typical.

      Content

      Pick a template with a straightforward content section if you intend to add a lot of information to your website. This will allow you room to design visually appealing arrangements for your text and graphics, page by page. Select a template with a full-width content option to give your pages a roomy appearance.

      Mobile-Friendly

      You should select a mobile-responsive template to guarantee that visitors on mobile devices have a positive experience. It will therefore adjust to look fantastic on any screen or device. The SEO of your website will also be enhanced with a mobile-responsive template.

      Colors

      Once the design for your music website is in place, select colors to alter the appearance. Generally speaking, you should stay with 3 major colors to maintain a unified and polished appearance. Additionally, you must ensure that the color scheme of your website complements your kind of music, personality, and current musical status.

      Fonts

      From your musician profile page to your electronic press kit, your music website will be filled with text. Use colorful fonts, keep the accents constant, and make sure it's easy to read.

      An EPK or Electronic Press Kit Is Always Available On The Best Musician's Website

      Create an EPK or Electronic Press kit that includes:

      • Biography
      • Music
      • Photos
      • Videos
      • Press releases
      • Reviews
      • Recent highlights
      • Achievements
      • Contacts

      Wrapping Up

      A decent website is a need for every artist, whether they are releasing a new single, selling older albums, applying for festivals or grants, or giving music lessons. To build a community around your music, make sure your content is engaging and always up to date.

      MPT Agency can assist you in developing a music website that exudes professionalism and demonstrates to hiring managers that you are committed to a career in music. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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